Easy Website Optimizations to Boost Conversions for Nonprofits TOOLKIT
Tools
Answer The Public
Hubspot SEO
Easy Website Optimizations to Boost Conversions for Nonprofits | TOOLKIT page 2
Google Trends
Google Pagespeed Insights
Easy Website Optimizations to Boost Conversions for Nonprofits | TOOLKIT page 3
Competitive Analysis (SpyFu)
Event tracking with Google Tag Manager
Easy Website Optimizations to Boost Conversions for Nonprofits | TOOLKIT page 4
Heatmaps with Lucky Orange or HotJar
Easy Website Optimizations to Boost Conversions for Nonprofits | TOOLKIT page 5
Google Tag Manager Fundamentals
Google Analytics
Easy Website Optimizations to Boost Conversions for Nonprofits | TOOLKIT page 6
Google Search Console
Google Optimize
Easy Website Optimizations to Boost Conversions for Nonprofits | TOOLKIT page 7
Optimize video tutorials
Browse the Google library of educational videos to expand your knowledge of Optimize.
Recent videos
Create a new experiment in Optimize Learn how to create a new experiment in Google Optimize in three easy steps. In this video you'll learn how to create a new A/B test in Optimize, including how to; create a variant, target an audience, and choose an objective. For more information, visit: Optimize: g.co/optimize Resource Hub: support.google.com/optimize
Create a redirect test in Optimize Learn how to create a redirect experiment in Google Optimize in three easy steps. In this video you'll learn how to use a URL as a variant, decide who should see your test (targeting), and determine what to measure (picking an objective). Optimize – g.co/optimize Resource Hub – support.google.com/optimize
Create a multivariate (MVT) in Optimize Learn how to use Google Optimize to experiment with multiple elements on your web page simultaneously to understand their effect on each other. In this video you'll create a multivariate test (MVT) and learn about the difference between a section and a combination. Optimize – g.co/optimize Resource Hub – support.google.com/optimize
Create a personalization in Optimize In this video you'll learn how to show the right content to the right visitors by creating a personalization in Google Optimize. For more information, visit: Optimize: g.co/optimize Resource Hub: support.google.com/optimize
Create a multi-page experience with Optimize In this video you'll learn how to create a Google Optimize experience (test or personalization) that spans multiple pages on your website. For more information, visit: Optimize: g.co/optimize Resource Hub: support.google.com/optimize
Analyze your Optimize reports In this video you'll learn where to find your Optimize reports and how to interpret the results. In a few minutes you'll be able to make decisions quickly based on how your experience performed. For more information on Google Optimize, watch our other videos. For all things testing and personalization check out the Optimize resource Hub: http://support.google.com/optimize
Easy Website Optimizations to Boost Conversions for Nonprofits | TOOLKIT page 8
Previous videos
Getting Started with Optimize Learn about Google Optimize and how to ensure you get the most out of AB testing
Getting Started: First-time user setup Learn how to implement Google Optimize on your site.
Other Optimize videos • Conversion Rate Optimization (CRO) on mobile videos • Measure Matters Episode 6: Optimization Best Practices • Measure Matters Episode 11: Google Optimize • Optimize video archives – videos from 2019 and prior.
Easy Website Optimizations to Boost Conversions for Nonprofits | TOOLKIT page 9