Easy Website Optimizations to Boost Conversions for Nonprofits TOOLKIT

Tools

Answer The Public

Hubspot SEO

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Google Trends

Google Pagespeed Insights

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Competitive Analysis (SpyFu)

Event tracking with Google Tag Manager

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Heatmaps with Lucky Orange or HotJar

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Google Tag Manager Fundamentals

Google Analytics

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Google Search Console

Google Optimize

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Optimize video tutorials

Browse the Google library of educational videos to expand your knowledge of Optimize.

Recent videos

Create a new experiment in Optimize Learn how to create a new experiment in Google Optimize in three easy steps. In this video you'll learn how to create a new A/B test in Optimize, including how to; create a variant, target an audience, and choose an objective. For more information, visit: Optimize: g.co/optimize Resource Hub: support.google.com/optimize

Create a redirect test in Optimize Learn how to create a redirect experiment in Google Optimize in three easy steps. In this video you'll learn how to use a URL as a variant, decide who should see your test (targeting), and determine what to measure (picking an objective). Optimize – g.co/optimize Resource Hub – support.google.com/optimize

Create a multivariate (MVT) in Optimize Learn how to use Google Optimize to experiment with multiple elements on your web page simultaneously to understand their effect on each other. In this video you'll create a multivariate test (MVT) and learn about the difference between a section and a combination. Optimize – g.co/optimize Resource Hub – support.google.com/optimize

Create a personalization in Optimize In this video you'll learn how to show the right content to the right visitors by creating a personalization in Google Optimize. For more information, visit: Optimize: g.co/optimize Resource Hub: support.google.com/optimize

Create a multi-page experience with Optimize In this video you'll learn how to create a Google Optimize experience (test or personalization) that spans multiple pages on your website. For more information, visit: Optimize: g.co/optimize Resource Hub: support.google.com/optimize

Analyze your Optimize reports In this video you'll learn where to find your Optimize reports and how to interpret the results. In a few minutes you'll be able to make decisions quickly based on how your experience performed. For more information on Google Optimize, watch our other videos. For all things testing and personalization check out the Optimize resource Hub: http://support.google.com/optimize

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Previous videos

Getting Started with Optimize Learn about Google Optimize and how to ensure you get the most out of AB testing

Getting Started: First-time user setup Learn how to implement Google Optimize on your site.

Other Optimize videos • Conversion Rate Optimization (CRO) on mobile videos • Measure Matters Episode 6: Optimization Best Practices • Measure Matters Episode 11: Google Optimize • Optimize video archives – videos from 2019 and prior.

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