Boardwalk Arcade Page 2 Xhibit New E

Spring 2014 • Volume 4 • Issue 3 News and Events for Members, Donors, and Friends P L AY Time

Superheroes Weekend 4

School-Break Week 5

Fairy House Magic 6

Calendar of Events15 Boardwalk Arcade Page 2 xhibit New E

Step right up to Boardwalk Arcade Back by popular demand! Celebrate seaside amusements in all their bleeping, blipping, vibrant glory at Boardwalk Arcade, opening May 24.

Step into a scene reminiscent of the 19th- and early Rock the high score as you play your way through 20th- century resorts such as Coney Island and Atlantic the history of pinball gaming at Pinball Playfields City, where Americans from across the nation flocked for (see page 3). Test your flipper skills on amazing good old summertime fun. machines including Hercules, the world’s largest commercial pinball machine. Journey through the evolution of seaside amusements! Play a variety of classic carnival games such as ring toss. Also on display are artifacts from The Strong’s renowned Challenge yourself on redemption games such as Skee collections that evoke the history of carnivals and Ball, Hoop Fever, Ticket Monster, and Harpoon Lagoon. beachside resorts including toy carousels, chalkware Win tickets and use them to collect a variety of prizes, figurines, and brilliantly colored posters featuring including stickers, oversized sunglasses, and KAR-MI—the stage name of Joseph Hallworth stuffed animals. (1872–1956), an entertainer who worked in Wild West shows, circuses, and other venues from the 1890s Laugh at your distorted reflection in silly fun-house to the beginning of World War I. mirrors and then step right up to an oversized beach cut-out for an unforgettable photo op. Young children Boardwalk Arcade remains on view through can dig right in for creative play with beach toys at the September 7. It is produced by The Strong’s Boardwalk Arcade shoreline. What does your future hold? International Center for the History of Spin a wheel of fortune to find out. Electronic Games.

More contemporary amusements add to the fun, Sponsored by including Fruit Ninja, Temple Run, Batman Whack-a-Villian. Also enjoy an opportunity to play on historic video arcade machines including Spy Hunter (1983), Punch-Out!! (1984), Star Wars: The Empire Strikes Back (1985), Virtua Racing (1992), Prop Cycle (1996), and The Ocean Hunter (1998).

2 P L AY Time • Spring 2014 New E New xhibit xhibit

Ballyhoo playfield Museum Cataloger Shannon Symonds with Hercules game New to Boardwalk Arcade: Pinball Playfields

See rare, historic examples and play your way through more than 80 years of pinball history at Pinball Playfields, an all-new exhibit opening alongside Boardwalk Arcade on May 24. The exhibit traces the evolution of the pinball playfield—the surface where the ball ricochets through a maze of lights and obstacles to rack up points— from countertop games of the 1930s to the sophisticated, electronic versions that remain popular today.

View three pioneering pinball machines—Ballyhoo (1932), named after a 1930s humor magazine; Humpty Dumpty (1947), the first machine to use flippers; and Triple Action (1948), the first game with two sets of flippers positioned at the bottom of the playfield. Then pull the plunger and try to rack up high-scores on a field of playable machines that illuminate the evolution of pinball machine game play, including Vagabond (1962), FunHouse (1990), Monster Bash (1998), Lord of the Rings (2003), and Emerald City Limited Edition Wizard of Oz (2013).

Be one of the few to wrap your arms around Hercules (1979), the world’s largest commercial pinball machine. The jumbo-sized machine uses a billiards cue ball and stands seven feet tall. Ron Halliburton of Arcade Engineering designed the game in 1976 and the original version created such intense vibrations that it shook itself apart. Atari purchased the concept, redesigned it to make it sturdier, and released it in 1979.

View other unique artifacts, including playfield prototypes, original sketches by pinball-machine designers, and bagatelle-style handheld pinball puzzles—games with a tilted surface used to guide a ball through a maze. Then see if you have what it takes to be a pinball designer and design your own pinball playfield.

Pinball Playfields remains on view through September 7. It is produced by The Strong’s International Center for the History of Electronic Games.

Close-up of Monster Bash, a modern pinball playfield www.museumofplay.orgwww.museumofplay.org 3 4

Y AY L P Upcoming Programs & Events Time Scooby-Doo, Wolverine and X-Men; The Avengers Batman, Assemble, artist for cartoons includingBeware be MichaelBorkowski, storyboard autographs. Amongtheartists will writing tips,display art,andsign be available to share drawing and Professional comic bookartists will of theshows. until 4p.m. andcheckoutepisodes PBS Kids’WordGirl andWonder Red On Saturday andSunday, visitwith to 5p.m. on rockets into meetmuseumguests 2 p.m. and3to 6p.m., andIron Man on hammer inhandduringappearances rumbles inwithhistrademark Comic’s officialsuperheroes—Thor your camera! Meettwo ofMarvel filled weekend, andbesure to bring Zoom into The Strong for ahero- Saturday &Sunday,April56 Superheroes Weekend! Do-gooders Unite for •

Spring 2014 Sunday, April6,from noon Saturday, April5,from 11a.m.to

hero headband. persona whenyou create a missions. Take onyour own super giant weights, andgoingonrescue by leapingover buildings,lifting skills ofagility, strength, andcourage School, where you cansharpenyour Then become ahero at Hero Training years assembled by Alfred University. of comic booksspanningnearly50 bullies? View anengaging display Was Supermancreated to fight and thePopeye comic bookseries. professional inker for The Simpsons book illustrations instructor and andKenPublishing; Wheaton, comic Comics! andartdirector at 215ink co-creator andartist ofBeware... winning card game;Will Perkins, a software version oftheaward- the iPad appNumbersLeague, Chris Pallace, theco-creator of

Courtesy WXXI

early comic bookart,andmore. age ofcomic booksthrough A Foe, journey through thegolden the sideofaskyscraper, play Whack Good vs. Evil exhibit andclimbup Comic BookHeroes: The of Battle Swing by themuseum’s American H2O hero. by joiningforces withLarrythe learn how to protect theenvironment get theentire family moving and Discover physical activitiesthat will family canbehealthy heroes! Find outhow you andyour

Animation April School-Break Week

Saturday, April 12–Sunday, April 20

Celebrate the art of animation in conjunction with the Animation exhibit and take a glimpse at animation sketches and movie cels from The Strong’s collections including Disney classics such as Cinderella, Beauty and the Beast, Fantasia, Lady and the Tramp, and Steamboat Willy. Make your own thuamatrope, a Victorian-era toy that creates a single image from two separate images on a disk when it’s twirled quickly between two fingers. Are you smarter than the average bear? Test your cartoon IQ! Challenge family Storytime Club members to guess popular cartoon characters by their silhouette only and Celebrate the joy of reading. match well-known quotes and phrases to the characters that coined them. Hear classic children’s stories read aloud on select Mondays at 10:30 and 11:30 a.m. and be whisked away on literary adventures with Storytime Club. Hometown Heroes Have your passport punched Saturday, May 10, 11 a.m.–4 p.m. once during each visit. Collect five punches and receive a free Celebrate local heroes and meet a firefighter, EMT, and police officer. Check children’s book! out a working fire truck from the City of Rochester and an ambulance from Rural/Metro Medical Services. Learn about fire safety and try on uniforms in Mondays, April 21 & 28 the Fire Safety Smoke Hours—a mobile classroom featuring simulated safety Celebrating Heroes situations. Mondays, May 12 & 19 Take pictures with heroic dogs, including Siren, the Livingston County Fire Spring Fling Dog, and Chip, a working K9 with the Greece Police Department. Also greet Monday, June 2 Sparky, the mascot for the Rochester Fire Department; Smokey the Bear, pal Summertime Tales of the New York forest rangers; and Monroe County 911 mascot Red. E. Fox.

Check out “You Don’t Have to Wear a Cape,” a theater performance at 11 a.m. Sponsored by and 2 p.m. by Allendale Columbia students. The original, student-written production tells the tale of Ralph, an imaginative second-grader who wants to be a superhero, and celebrates the heroic qualities in all people.

Monday Kicks for Ages 2 to 6

Join in playful learning activities with your child at this monthly series created to help parents teach little ones important skills through play. Events run from 10 a.m. to 2 p.m.

Monday, April 7 Animal Pals—Enjoy animal songs and activities, featuring books by Eric Carle.

Monday, May 5 Spring into Action—Enjoy crafts, books, and activities about gardening Boardwalk Arcade Opening Celebration and all things blooming. Monday, June 9 Saturday, May 24, 11 a.m.–4 p.m. Let’s Move! Let’s Play!—Get moving with fitness-themed games and stories. Discover a carnival of delights during the Boardwalk Arcade opening weekend celebration. Flower City Vaudeville presents their unique brand of entertainment with an array of strolling and “pop-up” circus acts. Enjoy Sponsored by the bygone days of early vaudeville with playful performances that include unicycle riding, comedy, accordion playing, pantomime, and more.

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Y AY L P Upcoming Programs & Events Time 585-410-6332. Garden can be added. For information, visitmuseumofplay.org orcall from aBerenstain Bear, face painting,ortickets to DancingWings Butterfly discounted museum admission, andsetupcleanup. Avisit Plan-a-Party packages includeaprivate partyroom for upto 100guests, your event. showers to birthday celebrations, themuseumisperfect place for occasion at themuseum.From family reunions to graduation parties,baby Create treasured memoriesfor years to come whenyou holdyour special Plan aParty at theMuseum among thefinalists at theCorn HillsArtsFestival Fairy Houses Tour. Sunday, July27 for adisplay ofaward-winning fairy housesselected from Be sure to flutter backto The Strong from Tuesday, July15through be heldJuly12and13. with theFairy HousesTour at the46thAnnualCorn HillArtsFestival to All Fairy HouseMagicWeekend activitiesare presented inconjunction created by artists ChrisPallace andKevin Serwack. fairy doors,charminghand-painted portalsinto fairy land, fairy talewithhandpuppets.Seeadisplay ofhandmade during apixiescavenger hunt,andreenact your own or magicalcreature withasetofwings,follow theclues Meet awoodland fairy, transform yourself into asprite Singers onSunday at 1p.m. and becharmedby Hochstein Little Choir onSaturday at 11a.m. by Hochstein ScholarshipFlute ethereal musical performance adventure together. Enjoy an niece asthey goonanisland film starring Kane andher Kristen’s Fairy House, ashort Enjoy story readings andwatch bark, andstones. natural materials—including sticks fantasy dwelling usingrecycled and on how to make your own whimsical illustrator Tracy Kane andlearntips Meet If you buildthem…they willcome. Sunday, June8,1–4p.m. Saturday, June7, 11a.m.–4p.m. Fairy HouseMagic •

Spring 2014 Fairy Housesauthorand

Houses Tour of The Fairy Images courtesy Thursday, July31,2014. toyhalloffame.org now through on site at thehalloronlineat 2014 inductionmay besubmitted Nominations for consideration for National Toy HallofFame? Tell us! like to seeenshrinedinThe Strong’s Do you have afavorite toy that you’d visit theplayball.org. from last year’s Play Ball, To learnmore andview photos and outreach programs. benefit The Strong’s education begin at $1,500. Allproceeds and sponsorshipopportunities like! Tickets are $150perperson, auctions, andalltheplaytime you entertainment, live andsilent great food anddrinks,playful adult-friendly playground featuring museum istransformed into an Enjoy afun-filledevening asthe September 19, 2014. grown upsonly—set for Friday, Rochester’s “don’t miss” partyfor fourth annualPlay Ballgala— Mark your calendarfor The Strong’s the 2014 Play Ball! Save theDate for Favorite Toy Nominate Your

7 Member News

www.museumofplay.org

On your next visit to The Strong, stop stop Strong, The visit to next On your museum Play! for the Everything by every With card. Rewards a Strong shop and request on the card. a stamp earn $10 spent in the shops, you a $10 shops gift card! and receive Earn 10 stamps 10% in the Everything save always museum members And don’t forget, shops. Garden and Butterfly Play! for Do You Have a Have Do You Card? Shops Rewards Save When You Visit Other Museums Visit When You Save of advantage take to Patron-level membership to your Upgrade logo and a photo Network Reciprocal with the ACM membership card valid in the which museum participate of nearly 200 museums. Discover any ID at childrensmuseums.org. at program and butterfly passes single-use guest four members also receive Patron-level than more only $41 for value $70 incredible Strong—an The to passes garden the museum’s Visit membership. or grandparent-level of a family the cost today. upgrade to desk or call 585-263-2700 admissions The Association of Children’s Museums (ACM) Reciprocal Network program program Network Reciprocal Museums (ACM) of Children’s Association The participatingat fee admission off the regular a 50% discount which offers six people. up to museums for a present simply Strong of The members use this benefit, Patron-level To

Tickets Tickets playstrong. Saturday, July 26 at 6:05 p.m. July 26 at Saturday, 7:05 p.m. 16 at August Saturday, 7:05 p.m. 23 at August Saturday, Museum members can purchase $8), (regularly seating $6 reserved (regularly seating $8.50 upper box seating premium or $9.50 $10.50), tickets, purchase To $12). (regularly and enter visit redwingsbaseball.com code promo vs. Norfolk Tides (post-game run (post-game Tides Norfolk vs. and Mittsy) the bases with Spikes Indianapolis Indians (fireworks vs. Philharmonic night and Rochester performance) Orchestra night) Chiefs (fireworks Syracuse vs. Rail Riders Wilkes-Barre Scranton vs. night and ZOOperstars (fireworks appearance) hours online 24 be purchased must and fees Service each game. prior to apply. restrictions Sunday, June 29 at 1:05 p.m. June 29 at Sunday, vs. Columbus Clippers Columbus vs. night) (fireworks Red Wings Red 7:05 p.m. 16 at May Friday, with the Rochester with the Rochester nights five Bring the kids and enjoy baseball at great fun and of family Field. Frontier Member Nights Member Nights 8

Y AY L P MuMemberseum News Time and innovation ofthat era. researchers examining thehistory offering awealth ofinformation to of theperiodispresent aswell, about othercomputer companies Billings ever wrote. Information (unpublished), thefirst game of thecomputer code for Tank Computer Bismarck andacopy in additionto master code for and many otherbusiness records clippings, company catalogs, notes, financialstatements, market research, company meeting The collection includesdocuments, Grigsby.Berry) andGary including DanBunten (DaniBunten era’s most importantdevelopers, TSR, andfeatured someofthe and Dragons titleslicensed from including theAdvanced Dungeons sports, finance, andfantasy games, game market. SSI alsopublished segment oftheearlycomputer make militarysimulations aleading Computer Bismarck (1980),helped ground-breaking first game, and early1990s.The company’s computer simulations inthe1980s developer ofwar gamesandother in 1994.SSI was theleading its acquisition by Mindscape history, from itsfounding through Billings, chronicles 15years ofSSI donated by company founder Joel Simulations, Inc.(SSI) Collection, built that industry. The Strategic the pioneeringcompanies that history ofcomputer gamesand provides awindow into the game company collections The Strong’s ever-growing video A recent majoradditionto Collection Simulations, Inc. Acquires Strategic The Strong •

Spring 2014

Joel Billings, and Will Wright. acquisitions ofmaterials from industry pioneersKen andRoberta Williams, collection ofmaterials related to videogamehistory andcomplements recent The BrøderbundSoftware, Inc.Collection enhances themuseum’s leading industry inthe1980s. was president andchairman. These records provide insightinto thesoftware the Software Association Publishers trade group, ofwhichDougCarlston and international operations. Also includedare numerous records related to and miscellaneous business documentsilluminate thecompany’s domestic statements, news clippings, company catalogs, photographs, correspondence, documents, competitive market research, company meetingnotes, financial internal company newsletters, strategic plansandotherlong-term planning and computer software companies ingeneral. Business records including reveal tremendous insightsinto theworkings ofBrøderbundspecifically An extensive collection ofarchival materials includingcorporate records materials, board gameversions of theirproducts, andotherrelated items. of games;andexamples ofcompany signage, awards, posters, promotional of originalart,production masters, andotherdisksusedintheproduction by Brøderbund,aswell astitlesfrom theircompetitors. There are alsocopies the donation includescopies ofvirtuallyevery gameandproduct produced Comprised ofnearly1,500gamesandotherpieces ofconsumer software, acquisition by The Learning Company in1998. Inc. Collection chronicles thefirmfrom itsfirst gamesreleased in1980to its the company hadannualrevenues of$190million.TheBrøderbundSoftware, it was theninth-largest United States computer software company. By 1997 Carlston’s Empire, 1980gameGalactic Brøderbundgrew quicklyuntilby 1986 interactive children’s books), andKidPix(anartprogram). Starting withDoug Print Shop, LivingBooks (thetitle Just Grandmawas andMe oneofthefirst major producer ofbest-selling consumer software suchasFamily Tree Maker, for thehomecomputer duringthe1980sand1990s,Brøderbundwas alsoa In additionto beingoneoftheleadingproducers anddistributors ofgames industry inthe1980sand1990s. the history ofBrøderbundandthedevelopment ofthecomputer games materials, donated by company founder DougCarlston, that documentsboth game companies ofalltime. The Strong isnow thehomeofacollection of distributed by BrøderbundSoftware, Inc.,oneofthemost importantelectronic Sandiego? metropolis inSimCity? Did you ever explore themysterious islandsofMyst? Buildapretend She’s at The Strong! Where intheWorld isCarmenSandiego? Then you have played someofthebest-selling gamessoldor Track down badguys inWhere intheWorld isCarmen

9 Museum News

www.museumofplay.org Gandini with School Woodbury and students during teachers visit. her 2010

Emilia educational approach in the United States, traveled traveled States, the United in approach Emilia educational School and advise staff visit Woodbury to Rochester to Play, American Journal of Strong’s with Gandini in The journalofplay.org.) 1, at 4, No. Vol. in 2006, the museum approach a Reggio-inspired adopted Strong The Since training Emilia-inspired Reggio for resource a highly sought after has become schools, early public and private at and benchmarking among professionals An the region. throughout teachers pre-service and to childhood programs, Elmwood York’s New Buffalo, engagement with is the museum’s example preschool for program a custom-designed delivered Strong The School. Franklin help deepen their understanding to and administrators and elementary teachers principles can be Reggio identify ways and to Emilia approach of the Reggio for Association when the Rochester in March, Also, applied in their classrooms. Strong, The held their Spring Seminar at Children of Young the Education Reggio Model at Core of The Strong’s Strong’s of The Core Model at Reggio Early Childhood Programs of early director Debbie McCoy, In November, School, and Woodbury childhood programs group study in a North American participated the environments and observed toured that of the schools in Reggio and experiences the to Jo Anderson, senior advisor Emilia, Italy. several of education; secretary States United an educational Zero, members of Project Graduate the Harvard at group research educational and others from School of Education; the country across institutions and cultural out the 120-member contingent. rounded early childhood to Emilia approach Reggio The II in the War World after emerged education The of the same name. northern Italian town Strong’s The for foundation is the approach the museum’s School and underscores Woodbury it encourages and the ways play explore to mission and discovery. learning, creativity, the Reggio for Gandini, the leading advocate Lella In 2010, an interview (Read development. about additional program the group included tours of the museum’s Woodbury School as an example School as an example Woodbury of the museum’s tours included the group Lella Gandini Childhood Early Lella Gandini Lella teacher author and Italian-born folkways, of children’s A student and Children’s Folklore Collection Folklore and Children’s Strong The at Established the Reggio for advocate as the leading States United in the known is best World after which emerged early childhood education, to Emilia approach (See name. its approach this gives that the northern Italian town II in War below.) story related Gandini Childhood and Gandini the Lella Early established gifts by Recent spans Gandini’s collection The Strong. The at Collection Folklore Children’s in works of other her; scores by and includes books written in education career early childhood as childhood development, such on topics English and Italian and children’s and folklore; Emilia approach), the Reggio (especially education notes, research are Also included her personal collection. books from or used by created scholarly articles, and other documents presentations, her career. Gandini throughout Emilia implementation. of Reggio

intended intended Dwarf, and White in Gaming 500 different nearly In addition to pen-and-paper to related artifacts of Dungeons versions and electronic dozens owns Strong The & Dragons, to early documents related of rare Reveal a Revolution a Revolution Reveal & Dungeons in 1974, Introduced in the beginning ushered Dragons game of the modern role-playing a new and established industry wargaming. of play—fantasy genre celebrates Dungeons & Dragons and this year its 40th anniversary in the museum’s important holdings game’s the underscore collections and American culture. impact on play help Strong The at Materials of the document the evolution and its products. company Dragons Materials Materials Dragons of its publisher, years the formative Gary Gygax, by Inc. Founded TSR, and Arneson, Don Kaye, Dave TSR—originally Brian Blume, Rules and later Studies Tactical the Hobbies—revolutionized TSR of gaming with its products. world contains library museum’s The of magazines, issues numerous Strategic Dragon, such as The Review, & Dungeons for serious role-playing gamers serious role-playing for and 1980s, as well during the 1970s of fiction, works catalogs, as trade Archival and other publications. holdings include significant in-house documents, such as TSR and GENCON newsletters packets information conference as Gary Gygax, belonged to that and other as correspondence well Dungeons & to related materials TSR former from Dragons important game employees, designers, and influential gamers. 10 10

Y AY L P Museum News Time executive director. she most recently served asits the Geneva Library, Public where worked for more thanfour years at Prior to joiningThe Strong, Lathrop collections, services, andvisibility.” endeavors that advance thelibraries’ the publicingeneral, Bethwilllead internal andexternal researchers and about play anditshistory to serving preserving key historical materials for collections. “From acquiring and Christopher Bensch,vice president mission insomany ways,” says libraries iscriticalto The Strong’s Library. “The positionofdirector of mini-branch oftheRochester Public Gelser Library, amuseum-owned library, anditsGrada Hopeman of Play, a150,000-volume research Sutton-Smith Library andArchives Lathrop oversees The Strong’s Brian of service to The Strong. August after nearlythree decades for Carol Sandlerwhoretired in director oflibraries. Shetakes over Beth Lathrop hasbeenhired as Director ofLibraries Beth Lathrop Named past chairperson. Joy Ryen Plotnik,Esq.,immediate Zeke Duda,assistant treasurer; and secretary; Matt Tipple, treasurer; chairperson; Laura Saxby Lynch, include JamesNorman,vice Other officers for the2014 term chairperson ofitsboard oftrustees. the electionofSteve Dubnikas The Strong ispleasedto announce Elects New Officers The Strong Board •

Spring 2014

Strong Research Fellowships Awarded collections. prototypes, andrelated objectsandhistorical documents inThe Strong’s types ofcomplex games,aswell asfrom thousandsofothergames,game access to thisextensive collection ofmore than600war, strategy, andother the MaryValentine andAndrew Cosman Research Fellowships willbenefitfrom Andrew Cosman-Mary Valentine Collection Game at The Strong. Recipients of collection grew extensively andthrough donation in2013, they established the her family’s diningtable. Throughout theiryears together, Andrew andMary’s wife Mary’s passion for card andboard gamesbeganas a young childaround from partyto strategy, historical to current, board gamesto videogames.His through whichhewas ableto share withothershislove for gamesofallgenres, to become anavid andskilledcollector andultimately openedagamestore the Third Reich to take home, learn,andreturn to teach theclass. Hewent on fifth grade whenateacher gave himacopy ofthegameRiseandDecline Andrew Cosman was alifelong gameenthusiast whosepassion beganinthe complements The Strong Research Fellowships established in2012. from on-site access to The Strong’s collections. The new fellowship program advanced graduate students at themasters ordoctorate level that canbenefit eligible academicprofessionals, independentscholars,museumand and Andrew Cosman Trusts andprovide anew source offinancialsupportfor historical collections. The fellowships are madepossible by theMaryValentine games andrelated topics ofplay across The Strong’s artifact, archival, andother Andrew Cosman Research Fellowships to supportscholarlyresearch about The Strong ispleasedto announce thenewly established MaryValentine and Research Fellowships Program Expanded National Toy Hall ofFame’s KingandQueen ofChess. Rhinewald, appeared for themuseum alongwiththe The Strong’s Director Relations, ofPublic Shane Regional Economic Development Council initiatives. and otherorganizations therepresent key FingerLakes Rochester region’s tourism agency, VisitRochester, of theState address. The museumwas joinedby the activities leadingupto Governor Cuomo’s State on display inAlbany inJanuaryduringconcourse Industry HallofFame andopensin2015—were of Fame withtheToy Industry Association’s Toy gallery—one that combines itsNational Toy Hall Plans for The Strong’s future Toy Halls ofFame State oftheState Activities The Strong Featured in On theMove: Modelsfor Gaming Literary Theory. conducted research related to 19th-century gamesfor anupcoming book of literature andtechnology at theState University ofNew York at Oswego, strategies for collecting institutions. AndDouglasGuerra, assistant professor researched videogamecollecting andpreservation methodsto develop and ShigeruMiyamoto. Rebecca Hernandez-Gerber from New York University to 1987 withafocus onindustry pioneerssuchasRalphBaer, NolanBushnell, Hall University inNew Jersey researched thevideogameindustry from 1972 the digital,interactive entrainment industry, Christopher Darby from Seton for abookaboutSesameStreet. For amaster’s thesisontheearlyyears of University ofBuffalo examined archival materials related to Tickle MeElmo Four research fellows visited themuseumrecently. JoshuaUnikel from the the history ofplay andplaythings. artifacts, publications, play-related records, andhistorical archives documenting to conduct research on-site inthemuseum’s unparalleled collections of support for adozen scholarsfrom throughout theUnited States andCanada During 2013, themuseum’s Research Fellowship program provided financial

(center). Lisa Soto from ILove NY and QueenofChess with The museum’s King

Mu se u m News

Storytelling and Story Acting Promote Toy Hall Coverage Literacy in Boston Public Schools Reaches Worldwide Storytelling and story acting build vocabulary Audiences skills, help develop essential narrative abilities, and support a child’s social and emotional When the National Toy Hall of Fame development, according to a recent interview welcomed its newest inductees—chess in The Strong’s American Journal of Play and rubber duck—in November, the conducted with Jason Sachs, Benjamin Mardell, news made national headlines and and Marina Boni, creators and advocates of the sparked conversations all over the Boston Listens Program. The three educators globe. The inductees were reported launched the program nearly two years ago on nearly 800 times during local across Boston Public Schools, and 55 schools television and radio newscasts around now facilitate storytelling and story acting the country and were featured curriculum in their early education classrooms. prominently in nationally-televised news and entertainment programs Boston Listens—informed by the innovative including the Today Show, Good approach of renowned early childhood Morning America, Live with Kelly and researcher and educator Vivian Paley (see story below)—encourages Michael, and ABC World News with children to tell a story from his or her imagination. Storytelling allows Diane Sawyer. Nearly 5,800 online students to use vocabulary in authentic ways, increases confidence, and print articles—published by major and fosters a sense of belonging in the classroom, says Mardell. The other market media outlets such as Boston students in the classroom then act out the story, allowing them to come Globe, Chicago Sun Times, Huffington together around a common goal and to learn from one another as they Post, New York Times, USAToday, attempt to retell the tale. According to Boni, sharing ideas with friends in Wall Street Journal, and Washington such a way boosts self esteem, encourages self-regulation (waiting, taking Times—generated more than three turns), and enhances creativity. billion additional impressions.

Sachs, Mardell, and Boni cite several examples of students casting off Also, as in previous years, social media shyness and improving their narrative abilities within the first year of generated international buzz. More participation in the program. than 5,900 worldwide Twitter users posted content about the finalists, the The educators see the positive results of Boston Listens as a model for inductions, or inductees for a total other districts nationwide. Says Mardell, “We hope that others will be reach exceeding 15.4 million. Posts inspired by our work and realize that storytelling and story acting can be from CBSNews, NPRNews, the Today used in a large, urban district to benefit all children.” Show, Yahoo, SkyNews (London), and the Los Angeles Times led the way. Additional articles in Vol. 6, No. 2 of the American Journal of Play focus on such topics as the elements of play and uncovering the reasons why humans play. The Journal can be read free of charge at journalofplay.org. Print subscriptions are also available. Distinguished Guests Welcomed Paley Collection Informs Early Childhood Research

Vivian Gussin Paley is a noted preschool and kindergarten teacher; internationally renowned early childhood education researcher, writer, and lecturer; and advocate for the importance of play for young children. She has documented her work, methods, and beliefs in unique and powerful fashion through 13 widely read and influential books, most of Video game designer and producer Warren Spector which she wrote while teaching at the University of Chicago Laboratory (left) tours The Strong. Pictured with ICHEG Schools. Most recently, her methods inspired and informed Boston Listens, Director Jon-Paul Dyson in eGameRevolution. a storytelling and story-acting program offered by the Department of Early Childhood at Boston Public Schools. (Read more in the American Journal of Play Vol. 6, No. 2.)

The Vivian Gussin Paley Collection in The Strong’s Brian Sutton-Smith Library and Archives of Play illuminates her distinguished career and is available to scholars for research. Included are autographed copies of her books (in English and in other languages); reviews of her books; reviews by Paley of other books; articles by and about her; speeches; some correspondence; clippings; items related to conferences, workshops, Gwen Gordon, (right) producer and director and symposia; and audio-visual materials related to presentations. of Now Playing, a creative documentary about the power of play, tours The Strong with Scott Eberle, The Strong’s vice president for play studies. www.museumofplay.org 11 Out and About Museum Thanks Corporate Partners

In November, Jon-Paul Dyson, Businesses that make a financial contribution to The Strong’s Corporate Partners director of The Strong’s Program provide meaningful support for the museum while receiving valuable International Center for the benefits for their employees, such as free-admission days, family passes, and History of Electronic Games, employee discounts on museum membership. To learn how your company can discussed digital preservation at participate, contact Katie Riley at 585-410-6368 or [email protected]. the Association of Moving Image Archivists annual conference in Welcome to our newest corporate partner: Richmond, Virginia. In March, Dyson spoke on video game preservation Skillsoft at Ritsumeikan University in Kyoto, Thank you to these corporate partners for renewing their memberships: Japan and at the International The Bonadio Group Democrat & Chronicle Pepsi Beverages Game Studies Conference in Kyoto. Company Brown & Brown of Hammer Packaging In December, Director of Public New York, Inc. Jasco Tools, Inc. Tasteful Connections Relations Shane Rhinewald was Chaintreuil | Jensen | KPMG LLP Toy Industry awarded “Rookie of the Year” by Stark Architects, LLP Association VisitRochester’s Visitor Industry Messner Carpeting DelMonte Hotel Group Council for his significant impact Nixon Peabody LLP on the council and Rochester-area tourism in general. n ceme t A dva Also in December, Vice President for Marketing and Communications Suzanne Seldes and Director of Online and Graphic Media Services Allison McGrath presented “Managing Your Online Presence” for Ad Council of Rochester.

Seldes joined Vice President for Collections Chris Bensch in February at Toy Fair and the Toy Industry Hall of Fame awards in New York City. Shops Manager Jessica Silva also attended Toy Fair.

Also in February, Jeremy Saucier, assistant director for The Strong’s International Center for the History of Electronic Games, represented the museum at the D.I.C.E (Design. Innovate. Communicate. Entertain) Summit in Las Vegas. Reindeer Run Benefits The Strong Debbie McCoy, director of early childhood programs and Woodbury Rainy weather didn’t deter the more than 1,800 runners—many sporting School, presented “Supporting antlers or other festive attire—who participated in the second annual Development with Play-Based Reindeer Run in December to benefit The Strong. In addition to the all-ages Curriculum” to early childhood 5K, the morning included a half mile kids’ race. The event, presented by professionals at the Children’s Fleet Feet Sports and YellowJacket Racing, raised $3,500 for museum Center of Brighton in February. educational programs. Mark your calendars for the next Reindeer Run on December 20, 2014! Vice President for Play Studies Scott Eberle’s “The Elements of Play: Toward a Philosophy and a Definition of Play” can be found in the Winter 2014 issue of the NYSCA Grant Supports American Journal of Play. Museum Programming

The New York State Council on the Arts (NYSCA) has awarded The Strong $56,000 to support museum programming in 2014. NYSCA, a state agency, is dedicated to preserving and expanding the rich and diverse cultural resources of New York and broadening public access, appreciation, participation, and education in the arts and culture throughout the state.

12 P L AY Time • Spring 2014 A dva n ceme t

Bill Tribelhorn, museum member since 1982 Getting the Big Picture: A Focused Supporter

Bill Tribelhorn has been a supporter of The Strong since “When I first started, we used professional black and 1982. As a charter member, he was one of the first to rally white film and made two print copies,” recalls Bill. Digital behind the museum. “I got in at the ground level,” says Bill. photography not only improved the efficiency and quality But today, Bill is no longer at the ground level. In fact, he’s of the process, but also allowed the images to be posted in the basement—performing invaluable volunteer work for on The Strong’s website where anyone with Internet access The Strong. can now view more than 55,000 collections objects.

On any given Thursday, you might find Bill in the collections And Bill has photographed most of those objects. “Since studio sorting through a mountain of rubber duckies, a the days of film photography, Bill has been an integral part box of vintage yo-yos, or a vast assortment of electronic of the Collections Team, documenting tens-of-thousands of games. As a collections photographer, he is responsible for incoming acquisitions,” says Vice President for Collections capturing an image of each item that the museum acquires. Chris Bensch. Bill recalls one of his largest projects was photographing an extensive Bill discovered his interest in collection of Statue of Liberty photography at the age of 10, memorabilia donated by Iris further developing his craft as and Mort November of a member of his high school “ The little donations Cleveland, Ohio. camera club. He went on to attend Trinity College and I make are an investment When asked what he loves most served in an army ordinance about the museum, Bill promptly company in Belgium, France, in The Strong’s future. ” quips, “My job of course,” but the Philippines, and Japan then he becomes serious. “The during World War II. “I was Strong is a leader in its field,” he fortunate, really, to have seen says. “The museum appeals to all much of the world in relative ages, not just children. There is safety,” says Bill. so much for adults—reminiscing about your own childhood or seeing the pleasure of your kids or grandkids when you When he was discharged, Bill came to Rochester in hopes bring them in.” of landing a job at Eastman Kodak and was hired by the company’s paper service division. “That was George Maybe that’s why in addition to being a member since 1982, Eastman’s Kodak,” he recalls, the perfect place for a man and a volunteer for nearly as long, Bill is also an artifact and with a passion for cameras and film. financial donor to the museum. “Since I’ve been here, I’ve appreciated how effective management and the staff are. Throughout his career, Bill was an active member of the One of the most important reasons I’ve been at The Strong Kodak Camera Club and often exhibited his work in nature is the fact that these folks highly value volunteers,” he and stereo slide salons. He became an associate of the says. “The little donations I make are an investment in Photographic Society of America and also produced The Strong’s future.” And Bill’s investment, as a volunteer several travel slide programs. After 37 years at Kodak, and a donor, makes an important difference to The Strong. Bill retired—but his passion for photography kept him motivated and inspired. Visit museumofplay.org to view Bill’s photos and explore The Strong’s digital online collections. To join Bill in “I was looking for volunteer work—something to supporting the museum, visit museumofplay.org do with photography,“ he explains, “and The Strong to make a secure online donation. was just starting up. I was brought on as the assistant to The Strong’s photographer, Don Strand. He was my mentor. When he moved on, I took over the accession photography.” www.museumofplay.org 13 Book Nook

The Strong is one of only a handful of museums in the nation to offer a circulating library. Children’s books, at all reading levels, can be found in book nooks housed among the exhibits. Check out these featured works picked by The Strong’s librarians: age

Tell Me The Day Backwards My Garden Play These Games: 101 by Albert Lamb, illustrated by by Kevin Henkes Delightful Diversions Using David McPhail (for younger readers) Everyday Items (for younger readers and caregivers) The award-winning Henkes by Heather Swain A delightful bedtime read-aloud illustrates an imaginative garden (for older readers) with soft, detailed pictures. Timmy where jelly beans, seashells, Discover oodles of ingenious games tells his Mama Bear all about his chocolate rabbits, and tomatoes made from simple, everyday items exciting day—but in reverse order as big as beach balls grow. Happy Kids P Kids found around the house. From a of occurrence—inspiring children to pictures inspire children to design game of Go Fish using family photos do them same during their bedtime their own dream gardens. (This to a clothespin and cardboard box routine. (This book is shelved in book is shelved in the Nonsense version of pinball, there is something Game Time!) section of Reading Adventureland.) to inspire every child. (This book is shelved in Game Time!)

Find the Fluttering Fairies!

Can you spot the fairies in the image below created for The Strong by author Tracy Kane? Learn more about Tracy Kane’s work during Fairy Houses Weekend at the museum June 7 and 8. See page 6 for details. And don’t miss The Fairy Houses Tour at the Corn Hill Arts Festival July 12 and 13, followed by a display of the festival’s award-winning fairy houses at the museum July 15 through 27.

14 P L AY Time • Spring 2014 C ale n dar of E ve n ts April 2014 May 2014 June 2014

SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT

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6 7 8 9 10 11 12 4 5 6 7 8 9 10 8 9 10 11 12 13 14

Spring 2014 13 14 15 16 17 18 19 11 12 13 14 15 16 17 15 16 17 18 19 20 21 Unless otherwise noted, events and character appearances 20 21 22 23 24 25 26 18 19 20 21 22 23 24 22 23 24 25 26 27 28 typically end by 4 p.m. and are free to members. 27 28 29 30 31 25 26 27 28 29 30 31 29 30

APRIL

Saturday & Sunday, April 5 & 6 Saturday, April 12–Sunday, April 20 Monday, April 28 Superheroes Weekend Animation April School-Break Week Storytime Club Zoom in for a hero-filled weekend featuring See a unique display of animation Celebrating Heroes: go on a literary Thor on Saturday and Iron Man on Sunday. sketches and cels from The Strong’s adventure! Have your Storytime Club PBS’s WordGirl and Wonder Red appear all collections and explore the passport punched. Collect five punches weekend long. Animation exhibit. and receive a children’s book. 10:30 & 11:30 a.m.

Monday, April 7 Monday, April 21 Monday Kicks for Ages 2 to 6 Storytime Club Animal Pals: enjoy playful animal songs and Celebrating Heroes: go on a literary activities, featuring books by Eric Carle. adventure! Have your Storytime Club 10 a.m.–2 p.m. passport punched. Collect five punches and receive a children’s book. 10:30 & 11:30 a.m.

MAY

Monday, May 5 Monday, May 12 Monday, May 19 Monday Kicks for Ages 2 to 6 Storytime Club Storytime Club Spring into Action: enjoy crafts, books, Spring Fling: go on a literary adventure! Spring Fling: go on a literary adventure! and activities about gardening and the Have your Storytime Club passport Have your Storytime Club passport spring season. punched. Collect five punches and punched. Collect five punches and 10 a.m.–2 p.m. receive a children’s book. receive a children’s book. 10:30 & 11:30 a.m. 10:30 & 11:30 a.m.

Saturday, May 10 Hometown Heroes Friday, May 16 Saturday, May 24 Meet first responders; check out a working Member Night with the Red Wings Exhibit Opening: Boardwalk Arcade fire truck; take pictures with Siren, the Cheer on the team as they play against the Discover classic seaside amusements Livingston County Fire Dog; and more. Columbus Clippers and stay for fireworks. alongside modern arcade games. Enjoy Don’t miss theater performances by 7:05 p.m. strolling and “pop-up” circus acts by Allendale Columbia students. Flower City Vaudeville.

Saturday, May 24 Exhibit Opening: Pinball Playfields Play your way through the history of pinball gaming and view rare pinball artifacts.

JUNE

Monday, June 2 Monday, June 9 Sunday, June 29 Storytime Club Monday Kicks for Ages 2 to 6 Member NightCalendar with the Red Wings Summertime Tales: go on a literary Let’s Move! Let’s Play!: learn about the Cheer on the team as they play against the adventure! Have your Storytime Club importance of fitness with active games Norfolk Tides. passport punched. Collect five punches and stories. 1:05 p.m. February 2013 and receive a children’s book. 10 a.m.–2 p.m. 10:30 & 11:30 a.m. SUN MON TUE WED THU FRI SAT

Thursday, June 19 1 2 Saturday & Sunday, June 7 & 8 Museum Closing at 3 p.m. Fairy House Magic 3 4 5 6 7 8 9 Meet Fairy Houses author Tracy Kane, learn how to build a fairy house, dress up like a 10 11 12 13 14 15 16 pixie, and more. 17 18 19 20 21 22 23 The Strong is open Monday–Thursday from 10 a.m. to 5 p.m., Friday and Saturday from 10 a.m. to 8 p.m., and Sunday from noon to 5 p.m. 24 25 26 27 28 The Strong closes at 3 p.m. on Thursday, June 19. www.museumofplay.org 15 Nonprofit Organization US Postage PAID One Manhattan Square Rochester, NY Rochester, NY 14607 Permit No. 4144

The Strong® is a highly interactive museum devoted to the history and exploration of play. As a 501(c)(3) not-for-profit educational organization, The Strong is funded in part by contributions and grants from Museum Admission individuals, corporations, foundations, and state and federal entities. It is home to the International Center General Admission (does not include admission to for the History of Electronic Games, the National Toy Hall of Fame, the Brian Sutton-Smith Library and Dancing Wings Butterfly Garden®): age 2 and older Archives of Play, the Woodbury School, and the American Journal of Play and houses the world’s largest $13.50, under age 2 free, museum members free. and most comprehensive collection of historical materials related to play. Admission to Dancing Wings Butterfly Garden: $3 per person for members, general admission fee plus $4 for non-members; children under age 2 free. Entry to Board of Trustees Dancing Wings Butterfly Garden is by reservation only. Maurin Anderson Don H. Kollmorgen Joy Ryen Plotnik, Esq John E. Van de Wetering, PhD Reservations may be made at the museum’s David J. Burns Laura Saxby Lynch William D. Rice Mee F. Wing admissions desk. Timothy T. Conlon Linda McGinley, EdD Donald J. Riley The museum accepts Visa, MasterCard, American Roberta DuBeshter William W. Napier Fred W. Smith, PhD G. Rollie Adams, PhD Express, and Discover. Steve Dubnik Aaron C. Newman Matthew Tipple President and CEO Zeke Duda James H. Norman Jeff Valentine Admission rates and Dancing Wings Butterfly Garden fees subject to change.

Parking Limited free parking is available at the museum for all The Strong is supported with public funds from the Institute of Museum and Library Services (IMLS) and the New York State Council guests on a first-come, first-served basis. on the Arts (NYSCA), a State agency. The Strong is accredited by Please note that, on high visitation days, the museum the American Alliance of Museums (AAM), and is an institutional member of AAM, the American Association for State and Local History lot may reach capacity early in the day. If space is (AASLH), the Association of Children’s Museums (ACM), and the not available on site at the time of your visit, you will Museum Association of New York (MANY). find additional parking (fees apply) at neighboring municipal garages. The Strong is a United Way donor designation agency (ID#2556) Museum Hours Monday–Thursday, 10 a.m. to 5 p.m. Friday & Saturday, 10 a.m. to 8 p.m. Sunday, noon to 5 p.m. The museum closes at 3 p.m. on Thursday, June 19. Museum Garners Local, DINING The museum offers a variety of dining options Regional, and including Pizza Hut Express, Taco Bell Express, Subway, Louie’s Sweet Shoppe, and Bill Gray’s National Acclaim Restaurant. Visit museumofplay.org for hours and information. For the 12th year in a row, readers of the Democrat and Chronicle named On weekends, holidays, and during school breaks, The Strong the gold standard for best museum dining tables and chairs are reserved for restaurant in Rochester. And for the 10th year in a row, the customers only. museum was distinguished as the top place to take kids and favorite Information kid-friendly museum by readers of KidsOutandAbout.com. Additionally, Telephone: 585-263-2700 Rochester’s City Newspaper readers have named The Strong Rochester’s Website: museumofplay.org best family-friendly attraction. PLAY Time Recent national and regional distinctions include being named one of the Editor: Kelly Murphy Lucyszyn 10 best museums for families in the United States by readers of USAToday; highest honors from TripAdvisor, the world’s largest travel website; a “Best Spot Contributing Writers and Photographers: Kim Della in the City” designation from online review site Yelp.com; and the “Best Family Porta, Lisa Feinstein, Barbara Fulford, Jonathan Groff, Day Trip” as determined by readers of Family Times in Syracuse. Additionally, Kelly Murphy Lucyszyn, Shane Rhinewald, Katie Riley, BuzzFeed, a website that reaches more than 80 million unique visitors per month, Suzanne Seldes, Jeremy Steinkamp, Bill Tribelhorn included The Strong’s National Toy Hall of Fame in its list of 19 Places That Make Art Director: Niki Kruger, Zimmet Group

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