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An Owner's Manual for Car Sharing in Portland, Oregon

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An Owner's Manual for Car Sharing in Portland, Oregon Portland State University PDXScholar Master of Urban and Regional Planning Nohad A. Toulan School of Urban Studies and Workshop Projects Planning 4-1996 The Car Sharer's Companion: An Owner's Manual for Car Sharing in Portland, Oregon Graham S. Clark Portland State University Tom G. Davis Portland State University Follow this and additional works at: https://pdxscholar.library.pdx.edu/usp_murp Part of the Urban Studies and Planning Commons Let us know how access to this document benefits ou.y Recommended Citation Clark, Graham S. and Davis, Tom G., "The Car Sharer's Companion: An Owner's Manual for Car Sharing in Portland, Oregon" (1996). Master of Urban and Regional Planning Workshop Projects. 102. https://pdxscholar.library.pdx.edu/usp_murp/102 This Report is brought to you for free and open access. It has been accepted for inclusion in Master of Urban and Regional Planning Workshop Projects by an authorized administrator of PDXScholar. Please contact us if we can make this document more accessible: [email protected]. WSP ~- -- -- --- ----- ------ - ------ --.------ ---- - -- - - _ ._ - -- - ---- - ---- - 0018 Cat'Share Cascadia rvlobility Consultants presents TIle Car Silarer's Compal1ion /'_n Owner's Manual for Cflr Sharing in Portland, Oregon, April 1996 Acknowledgments: Thanks for the Ride Ever since the CarShare Cascadia team first proposed launching a new pattern of vehicle ownership and use in Portland, we have met helpful, generous, and enthusiastic people at every turn in the road. Deborah Howe and Connie Ozawa have supported our pursuit of the off-beat car sharing interest and also gave sound suggestions that, alas, we did not always have the wisdom to follow. Members of the local community and beyond gave a large amount of their time to answer questions and offer valuable advice. A few of these people include: Danielle Janes and Greg Bryant, Eugene Car Co-op Holly Jarvis, General Manager, Food Front Julian Boulton, Fleet Manager, Northwest Pilot Project Bill Potter, Property Services Manager, Metro Patti Fink, planner, Tri-Met Dr. Gerry Mildner, Portland State University Down to the last days, we received moral support from fellow planning students, including Matt Aho, Steve Duh, Jason Franklin, Allan Lehto, and Tracy Strickland. We are also grateful to Hollis MacLean for her editing and unearned patience. Finally, we want to thank Dr. Richard Katzev of Public Policy Research for his enthusiasm, assistance, and leadership as a founding father of car sharing in Portland, Oregon. < • CarShare Cascadia would like to dedicate the Car Sharer IS Companion to Aidan MacLean-Clark, Marina Howard-McGuire, and Oregonians like them who deserve to inherit the accessibility to the amenities of life that our generation has enjoyed. The Car Sharer's Companion An Owner's Manual for Car Sharing in Portland, Oregon. April 1996 presented to Dr. Richard Katzev Public Policy Research 2432 N.W. Johnson Portland, OR 97210 a product oJ CarShare Cascadia ". Graham S. Clark & Tom G. Davis Portland State University Urban and Regional Planning Program Planning Practice Workshop A Drive-by of the Contents What is Car Sharing? ................ .'...................................................... l How to Use the Car Sharer's Companion ......................................... 4. Part I: An Ignition Guide for Portland Chapter 1: Mobilizing Your Car Sharing Organization ...................7 Chapter 2: Surveying and Serving a Market. .................................. 19 Chapter 3: Attracting Investment and Insurance ...............· ............ 37 Chapter 4: Managing Your Operation ...........................................43 Part II: A Resource Guide for Portla'nd Section 1: Car Sharing Resource Guide .........................................51 Section 2: Annotated Resource Bibliography ................................63 11 -:t - A Drive-through of the Contents What is Car Sharing? .................................................................................. ~ 1 . How to Use the Car Sharer's Companion ..............................................4 Part I An Ignition Guide for Portland Chapter 1: Mobilizing Your Car Sharing Organization...................... 7 1-1 Establish A Small Start Up Group .......................................................8 1-2 Determine The Scale Of Your Car Sharing Enterprise ........................9 1-3 Estimate Your Time Commitment. .................................................... 10 1-4 Write A Mission Statement. ............................................................... 11 1-5 Choose Your Corporate Form............................................................. 12 1-6 Incorporate Your Organization .......................................................... 17 Chapter 2: Surveying And Serving A Market. ..................................... 19 2-1 Show That Car Sharers Save Money ... :............................................. 20 2-2 Offer Convenience, Safety, Reliability, And Freedom .. ~ ...................25 2-3 Craft An Image Of Style, Status, Comfort And Fun.......................... 30 2-4 Bank On Your Ecological, Member-Owned Identity ........................31 2-5 Conduct A Neighborhood Market Survey .........................................31 2-6 Wage A Strategic Marketing Campaign............................................ 34 ,Chapter 3: Attracting Investment And Insurance ...............................37 3-1 Fuel Your Own Enterprise With Membership Dues And Fees .........38 3-2 Screen Your Members For Credit Worthiness ...................................39 3-3 Solve The Insurance Quandary Before Starting The Operation ........41 , 1 Chapter 4: Managing Your Operation ..................................................43 4-1 Visualize Your Operation Ahead Of Time.,. .......................................44 4-2 Find The Optimum Fleet Size And Mix............................................46 4-3 Find The Optimum Pricing Structure ................................................47 4-4 Coordinate With Other Transportation Providers ..............................48 Part II A Resource Guide Section 1: Car Sharing Resource Guide ............................................... 51 Section 2: Annotated Resource Bibliography .....................................63 What is car sharing? A Cooperative Vision. An inexpensive, easy, and ecological way to travel, When people and institutions pool resources, they transcend A car sharing organization is a group ofpeople who share a set individual limits. Civilization itself testifies to the power of of mobility resources. Because a single vehicle can serve the synergy, where people can create a richer life together than needs ofseven or more car sharers, the price is a better deal what any could afford alone. than auto ownership. Members pay an initial fee to join the club, and from then on enjoy a variety of "on call" mobility Likewise, when individuals and institutions pool mobility options. resources, there emerges a dynamic innovation in how people can get places. Where most persons can afford only one They can quickly reserve their neighborhood "car on call" when vehicle, and most institutions can best offer just one service, they need it, and drive it from the nearby car share lot. They the pooling of resources integrates a variety ofeconomical, are mobile as individuals without being concerned with convenient and efficient options for getting around. purchasing, maintenance, or insurance hassles. As our generation struggles to maintain its living standards, and Car sharers have access to all kinds of different vehicles. as our city of Portland becomes ,congested but unwilling to fund Instead of purchasing a single car, they purchase trips--trips in even one more freeway on-ramp, we can turn to a heritage of a commuter car, trips in a minivan for the family, or in a crew cooperative mobility. It was our thrifty grandparents who, van if to take along the sports club, or in a pickup to help a during World War II, created car sharing clubs. We can also friend move. Members have the car for the occasion. take up on the popular Fifties idea ofthe family sharing lithe carll. The inexpensive, neighborhood-based, and social solution Most importantly, car sharers save money while saving the ofcooperation can help provide affordable, convenient enviroiiment. Members pay for the amount they drive, and accessibility to life's amenities. therefore drive selectively and infrequently. The less the car sharer drives, the less the car sharer pays--and thus, the more the car sharer saves. He or she uses transit, walks, and bicycles more, and uses less parking space--all while saving time and money. '- , 2 Car 5'17aring: Past. PI't!senl. and Future . .. During th~ 1990' s. however, car sharing is on a 1"011 !"ronl Gennany~ a country that is a bellwether [or the rising costs of auto ownership. The Genllan StaltA Ufo car co-op grows by at least one Ineillber per day and is now up to 4,000 active car sharers. t\1oreover, there are another 7.000 or nlore car sharers in Switzerland, Austria, and the United KingdOlll. The 1110velllent is spreading to North Alnerica. In Canada, the Quebec City AutoCol1l recently passed its one-hundred Inen1ber nlark. Last year, Garden City Car Share established itself in Victoria, B.C. This l11onth, the Canadial1 Aulo Network began a pilot project in Vancouver, B.C. There are three Illore pearls on the Cascadia Corridor string ofpearls: the new cOgO car co-op in Seattle, the Eugene Car Co-op, which established itself in
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