MEDIA RESOURCE KIT CURRENT AS AT JANUARY 2019 CONTENTS
Welcome to the 2019 Adelaide Fringe media contacts list and resource kit.
7 GOLDEN PUBLICITY TIPS 3 Here you will find the information necessary to contact local, interstate and national media, of all types. This ADELAIDE PRINT MEDIA 4 list has been compiled by the Adelaide Fringe publicity team in conjunction with many of our media partners. Many of these media partners have offered generous ADELAIDE STREET PRESS 6 discounts to Adelaide Fringe artists.
NATIONAL PRINT MEDIA 7 Please ensure that you identify yourself clearly as an Adelaide Fringe artist if you purchase advertising space. NATIONAL STREET PRESS 8 The Adelaide Fringe Media Department is here to help RADIO: ADELAIDE MAINSTREAM 9 and advise you on all matters media.
NATIONAL RADIO 11 Adelaide Fringe Inc, 136 Frome Street, Adelaide
RADIO: ADELAIDE COMMUNITY 12 +61 8 8100 2000 [email protected] TELEVISION MEDIA 13 www.adelaidefringe.com.au
Information listed in this guide is correct as at ONLINE MEDIA 14 November 2018.
PUBLICISTS 18
WRITING A MEDIA RELEASE 20
ONLINE MEDIA KIT 21
2 GOLDEN PUBLICITY TIPS
There are over 1000 events and exhibitions taking part 5) Save your media release as a PDF in the 2017 Adelaide Fringe and while they all deserve Put your contact details into the email as well as on the media attention, it is essential that you know how to press release. market your event effectively to journalists and make your show stand out. 6) Attach a clear image to your Media Release, ideally a photograph. A vibrant pitch and easy-to-access information is the key A strong photo will increase the likelihood of a story to getting your share of the media love. Most time-poor being published so readers immediately get a feel for journalists would prefer to receive an email containing a the event and journalists don’t need to hunt around. It short pitch, press release, photo/s and video clip rather should be a JPG file and around 1.5 MB in file size to be than a phone call – especially in the first instance. flexible enough to be reproduced on web or print.
Here are some tips from the Adelaide Fringe Publicity 7) Personalise all your communication to Team on how to sell your story to the media: the Media. Never start an email with “To who it may concern” (or 1) Ensure you upload a Media Kit to AVR equivalent). Never send the same media release to a (‘Media’ Section, upload file) variety of different media. You should target specific These appear on our web page that only journalists can media organisations likely to be interested in your see and the kits encourage them to find out more about event. Find out what a particular organisation is most you and your show. A Media Kit usually consists of a interested in and tailor each release specifically to each short but succinct Media Release (see next points), and organisation. For instance, an arts magazine might be strong, clean photography (see next points.) If you need interested in the artistic inspiration of an event, while help uploading the kit, contact the Artists & Venues a lifestyle magazine will be more interested in the team: 08 8100 2022, [email protected] personal back stories of those involved. Similarly, think about the demographic of the media outlet; e.g. would 2) A good media release is never more than your show appeal to an older audience and be more one page appropriate for 5AA than Nova? It has a clear and strong title and conveys the points of Who, What, Where, When, Why, How Much and How Remember, when preparing any media-related Many of your event in a snappy manner. Make sure to communications, always focus on why your story is include the event’s name, dates, the venue and names more newsworthy than everyone else’s; how your of key artists. story impacts on other people; and why they should be interested. 3) Borrow a pair of fresh eyes. Asking someone to read and review your Media If you have any questions about how to conduct a Release and emails for correct spelling, grammar and Media Call or select the most ‘newsworthy’ angle for appeal can help. your event, don’t hesitate to contact the Adelaide Fringe in-house publicist: 4) Contact details should always feature on your release. Including them makes you approachable and available Ryneisha Bollard Publicist to the media. Add a contact name, at least one phone [email protected] number, an email address, as well as links to any websites or social networking pages. +61 417 575 392
3 ADELAIDE PRINT MEDIA
THE ADVERTISER: OFFICIAL ADELAIDE THE SUNDAY MAIL FRINGE SPONSOR The Sunday Mail is the weekly Sunday edition The Advertiser is South Australia’s only daily of the Advertiser paper and the emphasis is on newspaper and an official sponsor of Adelaide recreation, sport, entertainment and the Adelaide Fringe 2018. There is a daily section called ‘Adelaide social scene. Its ‘Watch’ liftout provides a TV, movies Confidential’ featuring quirky/celebrity/music stories and entertainment guide and includes a ‘Stage’ page and a weekly ‘Arts Confidential’ (on Mondays) written by Matt Byrne. featuring stories and reviews about arts events. CONTACTS On Fridays there is a ‘Your Weekend’ section about shows/events happening that weekend. On Editor Jackie Tracy Saturdays the SA Weekend liftout and ‘Weekend Gossip Guru editor Matt Gilbertson Extra’ supplement publish arts stories and human Arts Writer Matt Byrne interest profiles. Event Listings Natalie de Nadai
CONTACTS DETAILS Arts Editor Jillian Attrill Phone 1300 130 370 Chief Arts Editor Patrick McDonald Address 31 Waymouth Street Review Editor Tim Lloyd GPO Box 339 Arts News Journalist Louise Nunn ADELAIDE SA 5001 SA Weekend Editor Roy Eccleston Email [email protected] Your Weekend Editor Tara Nash Website www.adelaidenow.com.au Music Writer Nathan Davies Adelaide Confidential Antimo Iannella SA LIFE Anna Vlach Matt Gilbertson Monthly glossy magazine. Aim is to cover ‘the best of Adelaide and South Australia’, showcasing DETAILS designers, artists, entrepreneurs, business people, Switchboard 1300 130 370 chefs, and wine makers. Includes monthly event Adelaide Confidential 08 8206 2390 listings. The deadline for each edition is usually a Fax (General) 08 8206 3669 few weeks in advance. Address 31 Waymouth Street GPO Box 339 CONTACTS ADELAIDE SA 5001 Editor Penny Yap Email [email protected] [email protected] DETAILS Website www.adelaidenow.com.au Phone 08 8408 0200 Address 47 Fullarton Road Kent Town SA 5067 Email [email protected] Website www.salife.com.au
4 ADELAIDE PRINT MEDIA
MESSENGER NEWSPAPERS There are 9 free tabloids under the banner of Messenger Newspapers and they each serve a specific geographical region of Adelaide’s suburbs. They will likely be interested in your Fringe event if it is being held in their region or you are a local resident. To research the relevant newspaper and journalist to contact, visit: www.adelaidenow.com. au/messenger/digital-editions
CONTACTS To research the relevant newspaper and journalist to contact, visit: http://www.adelaidenow.com.au/messenger/ digital-editions
DETAILS Phone 08 8347 5722 Fax 08 8447 5278 Address 31 Waymouth Street GPO Box 339 ADELAIDE SA 5001 Email [email protected] Website www.adelaidenow.com.au/messenger
5 ADELAIDE PRINT MEDIA: STREET PRESS
FEST MAG Edinburgh’s biggest festival guide will return to CITY MAG Adelaide in February and March 2019. Includes a Founded in 2013, CityMag was created as an preview edition before the Fringe starts and weekly insider’s guide to life and business in downtown review editions during the festival. Adelaide. Reporting on the city’s unique habits CONTACTS as well as its commerce and culture, CityMag Director George Sully gives readers insight into what’s trending, whose Editor Laura Desmond business is booming and where the best places to eat and drink are. DETAILS Email [email protected] CONTACTS [email protected] Online Editor Johnny von Einem Website wwww.festmag.co.uk DETAILS Phone (08) 8224 1600 Email [email protected] THE ADELAIDE REVIEW Website http://citymag.indaily.com.au Free independent monthly literary/arts/lifestyle tabloid magazine. Guide to current debate on a wide CLIQUE variety of issues important including politics, town planning, education, literature, theatre, music, visual CLIQUE is a quarterly magazine and online arts, film, tourism, food and wine. publication about Adelaide fashion, beauty, culture CONTACTS and events. Publisher Amanda Pepe CONTACT Editorial Jess Bayly DETAILS Phone 08 7129 1060 DETAILS Email [email protected] Phone: (08) 7129 1060 Website www.adelaidereview.com.au Email [email protected] Website www.cliquemag.com.au SCENESTR (SA EDITION) Monthly magazine covering music, entertainment, SA STYLE the arts and fashion. South Australia is our playground. If it’s hot, we’ll CONTACTS cover it – fresh trends, old favourites, hip events, Senior Writer Jesse Chaffey cool getaways, sexy people, hot fashion, new wines Music Editor Gareth Bryant and happening restaurants. South Australian Style hits the streets in March, June, September, and DETAILS December. Email [email protected] [email protected] CONTACT Website http://scenestr.com.au Editor Laura Mappas DETAILS KIDDO Phone: (08) 7129 1060 A free print (quarterly) and online magazine targeted Email [email protected] at modern SA families. Includes a ‘what’s on’ for Website http://www.southaustralianstyle.com family-friendly events as well as parenting news, opinion and profiles.
DETAILS Email [email protected] Website https://www.kiddomag.com.au/ 6 NATIONAL PRINT MEDIA
THE AUSTRALIAN The Australian is a national daily broadsheet providing in-depth coverage national and international news including lifestyle and arts stories. CONTACTS National Arts Editor Ashleigh Wilson Adelaide Bereau Chief Michael Owen
DETAILS Email [email protected] [email protected] Website www.theaustralian.com.au
DANCE AUSTRALIA Dance Australia is Australia’s leading dance magazine. CONTACTS Editor Karen van Ulzen Deputy Editor Nina Levy DETAILS Phone 02 9281 2333 Email [email protected] [email protected] Website www.danceaustralia.com.au
LIMELIGHT Australia’s classical music and arts magazine. CONTACTS Editor Jo Litson DETAILS Phone (02) 8599 4204 Email [email protected] [email protected] Website www.limelightmagazine.com.au
7 NATIONAL STREET PRESS
STAGE WHISPERS Stage Whispers is a bi-monthly magazine covering the Performing Arts across Australia and New Zealand. The website features theatre news, reviews, a theatrical directory and more. CONTACTS Editor Neil Litchfield Adelaide Correspondent Lesley Reed DETAILS Phone (Neil) 0438 838 064 Email [email protected] Website www.stagewhispers.com.au
THE MUSIC Australia’s premier street press title covering the music and entertainment industries.
DETAILS Phone (03) 9421 4499 Email [email protected] Website http://themusic.com.au
8 RADIO: ADELAIDE MAINSTREAM
NOVA 919: OFF ICIAL FRINGE SPONSOR HIT 107 Nova 919 is aimed at youth market: 16 – 30 year Hit107 is a commercial radio station that targets an olds. Playing pop/top 40 music. audience between 16-40 years. DETAILS Phone 08 8419 5919 DETAILS Email [email protected] Phone 08 8301 1071 Website www.novafm.com.au Email [email protected] Website www.hit107.com FREQUENCY 91.9FM FREQUENCY PROGRAMS TIME PRESENTER 107.1 FM & 91.1 FM Breakfast 6am - 9am Dylan Lewis and Hayley Pearson PROGRAMS TIME PRESENTER Mornings 9am - 1pm Rosie Panetta Breakfast 6am - 9am Amos, Cat & Angus Afternoons 1pm - 4pm Cale Porter Mornings 9am - 1pm English Chris Drive 4pm - 6pm Kate, Tim & Marty Afternoons 3 - 4.30pm Carrie Bickmore and Evenings 6pm - 7pm Fitzy & Wippa Tommy Little Drive 4.30pm - 6.30pm Dave Hughes and Kate Langbroek 891 ABC RADIO Current affairs based public radio station which CRUISE 1323 AM conducts interviews, talkback and covers arts/ Cruise 1323 is Adelaide’s Easy Listening station. music or anything of newsworthy interest on every Cruise is The Beatles, Elton John and John program. Farnham. Our listeners are 50 + who love their all- DETAILS time favourites, primarily from the 60s and 70s. Phone 08 8343 4000 Email [email protected] DETAILS [email protected] Phone 08 8300 1000 Website abc.net.au/adelaide/ Email [email protected] FREQUENCY [email protected] Website www.cruise1323.com.au 891AM
PROGRAMS TIME PRESENTER FREQUENCY Breakfast (6am – 9am) Ali Clarke 1323 AM Mornings (9am – 11am) David Bevan Afternoons (1pm – 4pm) Sonya Feldhoff PROGRAMS TIME PRESENTER Breakfast (6am – 10am) John Dean Drive (4pm – 6pm) Jules Schiller Mornings (10am – 1pm) Dom Rinaldo Evenings (7pm – 10pm) Peter Goers Afternoons (1pm – 4pm) Craig Huggins Nights (4pm – 7pm) Mark Elliston NOTE: These individual announcers like to have the story first, i.e. if you give it to one announcer already scheduled an interview on another timeslot, tell them - they’ll then decide if they will still go ahead with another story.
9 RADIO: ADELAIDE MAINSTREAM
FIVEAA 1395AM TRIPLE M 104.7 FIVEaa offers listeners a powerful blend of news, Triple M is part of the national Triple M network. current affairs and sport. Its on-air line-up has this Its target audience is 25 - 45 years and its format city’s most popular media personalities. consists of rock/contemporary music. CONTACTS DETAILS Content Director Matthew O’Rieilly Phone 08 8419 1395 Email onair@fiveaa.com.au DETAILS Phone 08 8290 1047 Website www.5aa.com.au [email protected]
FREQUENCY FREQUENCY 1395 AM 104.7 FM & 99.3 FM Programs Time Presenter PROGRAMS TIME PRESENTER Breakfast 6am - 9am David Penberthy, Will Breakfast 6am - 9am Mark ‘Roo’ Ricciuto Goodings & Chris ‘Ditts’ Mornings 9am - 12pm Leon Byner Dittmar 12pm - 1pm Graham Cornes Afternoons 1pm - 3pm Alan Hickey The Rush Hour 3pm - 4pm Andrew ‘Jars’ Drive 3pm - 6pm Stephen ‘Rowey’ Jarman and Dale Rowe & Mark ‘Bicks’ ‘Louie’ Lewis Bickley Drive 4pm - 6pm Jane Kennedy and Sportsday SA 6pm - 7pm N/A Mick Molloy Nights 7pm - 8pm Jon Blake The Rush Hour 6pm - 7pm Andrew ‘Jars’ Late Nights 8pm - 12 Jeremy Cordeaux Jarman and Dale ‘Louie’ Lewis MIX 102.3 Mix 102.3 audience is 30 – 54 adults who like a ABC RADIO NATIONAL great mix of music that picks them up and makes them feel good – from their favourite 70s and 80s ABC Radio National, known on-air as RN, is through to today’s best music. an Australia-wide Public Service Broadcasting DETAILS radio network run by the Australian Broadcasting Corporation Phone 08 8300 1000 Email [email protected] CONTACTS Website www.mix1023.com.au Radio DIrector Michael Mason FREQUENCY DETAILS 102.3 FM & 96.7 FM Phone (02) 8333 1500 PROGRAMS TIME PRESENTER Website www.abc.net.au/radionational/ Breakfast 6am - 9am Jodie Oddy and Mark FREQUENCY ‘Soda’ Soderstrom Various Mornings 9am - 3pm Michelle Murphy 3pm Pick-Up 3pm - 4pm Monty, Bec Judd, Yumi Stynes Drive 4pm - 6pm Will and Woody Hour of Power 6pm - 7pm Kyle and Jackie O Evenings 8pm - 10pm Jase nd PJ
10 NATIONAL RADIO
TRIPLE J 105.5 THE WI RE A nationally-networked Australian radio station that’s The Wire is a daily current affairs program, commercial free and a division of the Australian broadcast exclusively on Community and Indigenous Broadcasting Corporation. The station places a radio stations around Australia. heavy emphasis on the music of Australia and new CONTACTS music, generally plays more alternative music than Sydney Producer (Mon & Tues) Roderick Chambers commercial stations. Adelaide Producers (Wed & Thurs) Annie Hastwell DETAILS Phone 02 8333 2905 Sarah Martin Email [email protected] Brisbane Producer (Fridays) Steven Riggall Website abc.net.au/triplej DETAILS FREQUENCY Email steven@4eb.org.au 105.5 FM [email protected] PROGRAMS TIME PRESENTER [email protected] Breakfast 6am - 9am Ben Harvey and Liam Stapleton [email protected]
Mornings 9am - 12pm Linda Marigliano Website thewire.org.au
Lunch 12pm - 3pm Gen Fricker
Drive 3pm - 5:30pm Veronica Milsom and Lewis Hobba
Hack 5:30pm - 6pm Tom Tilley
Good Nights 6pm - 10pm Bridget Hustwaite
ABC RADIO NATIONAL
ABC Radio National, known on-air as RN, is an Australia-wide Public Service Broadcasting radio network run by the Australian Broadcasting Corporation
DETAILS Phone (02) 8333 1500 Website www.abc.net.au/radionational/ FREQUENCY Various
11 RADIO MEDIA: ADELAIDE COMMUNITY
5EBI-FM RADIO ADELAIDE 5EBI is a multi-ethnic community broadcaster Radio Adelaide is a community radio station with located in Adelaide. a diverse range of programs including music, arts DETAILS and culture, current affairs and languages. Relevant Phone 08 8211 7635 programs include Breakfast on Radio Adelaid, Arts Studio Hotline 08 8211 7066 Breakfast and Local Noise. Address 10 Byron Place DETAILS ADELAIDE SA 5000 Phone 08 8303 5000 Email ebiradio@5ebi.com.au Address 3 Cinema Place Website www.5ebi.com.au Adelaide SA 5000 FREQUENCY Email [email protected] 103.1 FM [email protected]. au PBA-FM 89.7 Website radio.adelaide.edu.au PBA-FM is a community radio station providing entertainment, information and access programs to the FREQUENCY 101.5 FM local community broadcasting from the TWELVE25 Youth Enterprise Centre in Salisbury. THREE D RADIO DETAILS Phone 08 8250 3735 Three D Radio is a mixture of music and talk. They Address 17-19 Wiltshire Street broadcast an arts program on Monday nights called SALISBURY SA 5108 Voiceprint Arts/The Arts Garden. If you are sending Email [email protected] a media release please make sure it isn’t a large file Website www.pbafm.org.au otherwise the email will bounce back. DETAILS FREQUENCY Phone 08 8363 3937 89.7 FM Address 48 Nelson Street FRESH FM PO Box 937 STEPNEY SA 5069 Adelaide-based youth and community radio station, committed to presenting the best in international and [email protected] local music and emerging cultures. [email protected]
DETAILS [email protected] Phone 08 8232 7927 threedradio.com Address 3 Cinema Place ADELAIDE SA 5000 FREQUENCY [email protected] 93.7FM www.freshfm.com.au
FREQUENCY 92.7FM
12 TELEVISION MEDIA NETWORK 9 ADELAIDE: OFF ICIAL FRINGE SPONSOR CONTACT Chief of Staff Andrew Rutter and Phil Luke
DETAILS Phone 08 7326 1271
Address Level 2, 169 Pirie Street ADELAIDE SA 5000
Email [email protected] [email protected] Website www.nine.com.au
ABC NEWS ADELAIDE CONTACTS Chief of Staff Matthew Smith
DETAILS Phone 08 8343 4000 Email [email protected] Website www.abc.net.au Website www.abc.net.au/arts
SEVEN NEWS ADELAIDE CONTACT Cheif of Staff Mark Smith and Paul Martino
DETAIL Phone 08 8342 7777 Emaik [email protected] Website http://au.news.yahoo.com
NETWORK 10 ADELAIDE CONTACTS Cheif of Staff Nick Wood
DETAILS Phone 08 8225 1010 (Enquiries) Email [email protected] Website www.ten.com.au
CHANNEL 44 CONTACTS General Manager Lauren Hillman DETAILS Phone 08 8269 6577 Email [email protected] [email protected]
Website www.c44.com.au 13 ADELAIDE ONLINE MEDIA ADELAIDE THEATRE GUIDE KRYZTOFF The Adelaide Theatre Guide is an internet resource Kryztoff is an Adelaide-based online media outlet that promotes performance art and related activities covering events, issues and people in Adelaide. in SA. Adelaide Theatre Guide has taken an active DETAILS role in promoting a range of events, including the Email [email protected] Adelaide Fringe, Adelaide Festival, professional, Website www.kryztoff.com/RAW community and amateur events including sending a small group of reviewers to cover much of Adelaide. PLAY & GO The reviewers are volunteers with relevant theatre and arts experience. A comprehensive, regularly updated LOCAL guide for finding out What’s On, What to Do and Where to DETAILS Email [email protected] Go with kids in South Australia. [email protected] DETAILS Website www.theatreguide.com.au Email [email protected] Website https://playandgo.com.au GLAM ADELAIDE Glam Adelaide is website devoted to bringing KIDS IN ADELAIDE you the best of South Australian style. It covers Kids in Adelaide’s followers are an engaged and everything from launches and events to music and passionate community members who are looking wine. for fun, educational, affordable, unique and family CONTACTS friendly activities and products for their families. The Editor Jil Hogan website accepts event listing requests.
Arts Editor Brian Godfrey DETAILS Email [email protected] DETAILS Email [email protected] Website www.kidsinadelaide.com.au [email protected] Website www.glamadelaide.com.au THIS IS RADELAIDE Providing a fresh perspective on Adelaide’s thriving culture, lifestyle, fashion, music and art scenes. INDAILY CONTACTS InDaily is a daily digital newspaper published in Ad- Bloggers Alana Trezise elaide. It contains locals, national and international Emilie La Pietra news, features and opinion articles covering issues DETAILS such as government, business, education, science, Email [email protected] technology, arts, culture, sport and lifestyle. Website www.thisisradelaide.com.au CONTACTS Editor David Washington BROADSHEET Arts Writer Suzie Keen Through breaking news, features, event guides DETAILS and insight from industry experts, Broadsheet is the Phone 08 8224 1660 authority on the cultural life of your city. Address 167 Flinders Street CONTACTS Adelaide SA 5000 Editor Daniela Frangos Email [email protected] Website www.indaily.com.au DETAILS Email [email protected] Website https://www.broadsheet.com.au/adelaide
14 ADELAIDE ONLINE MEDIA THE LEAD SOUTH AUSTRALIA BAREFOOT REVIEW The Lead South Australia is a unique news service Previews, news, reviews and general coverage to tell the story of South Australia to a global for some of South Australia’s largest festivals and and national audience to encourage investment, events. business, tourism and knowledge in and about the CONTACTS State. Paul Rodda
CONTACTS DETAILS Editor Jim Plouffe Phone 0433 028 260 DETAILS [email protected] Phone (08) 8224 1655 www.thebarefootreview.com.au Email [email protected] Website http://theleadsouthaustralia.com.au/ THE CLOTHESLINE The Clothesline is an online Adelaide Arts Magazine THIS IS RADELAIDE aimed at the 25+ age demographic featuring Providing a fresh perspective on Adelaide’s thriving interviews and reviews from Theatre, Cabaret, culture, lifestyle, fashion, music and art scenes. Comedy, Art Exhibitions, Children’s Performers, CONTACTS Social Interest Stories, Music and the many art Bloggers Alana Trezise Festivals that Adelaide presents and hosts. Emilie La Pietra CONTACTS DETAILS Editor Catherine Blanch Email [email protected] DETAILS Website www.thisisradelaide.com.au Email [email protected] Website http://theclothesline.com.au/ WEEKEND NOTES A website about fun and interesting things to do in FRITZ MAGAZINE your town or city. Fritz features all that is good about South Australia – including food, wine, events, sport and lifestyle. CONTACTS Online Contact Form CONTACTS http://live.weekendnotes.com/invite-writer/?wcid=22 Editor Ellen Morgan Invite a writer to enjoy an event or activity for free in DETAILS return for an article on WeekendNotes. Phone 08 8221 6355 Your invite will be awarded to the most highly ranked Email [email protected] writer who expresses an interest. Website ww.fritzmag.com.au To invite a specific writer go to their profile page and click on “invite”. WHAT’S ON IN ADEALAIDE The Whats’s On in Adelaide team love Adelaide and want BSIDE MAGAZINE to share all the great events and places to see. Bside Magazine is an Adelaide-based fortnightly CONTACTS online magazine which publishes interviews with Editor Natalie Iglio visiting and local bands as well as a regular film DETAILS reviews/interviews and book and CD reviews. Email [email protected] CONTACTS Editor Robert Dunstan DETAILS Email [email protected] Website http://bsidemagazine.com.au
15 NATIONAL ONLINE MEDIA
ART NEWS PORTAL THE STAGE Crowd-sourced online art news feed. The world’s longest-running publication for the performing arts industry. Theatre news, reviews, DETAILS interviews, listings and jobs. Email Online media release submission form Website www.artnewsportal.com DETAILS Email News: [email protected] ARTSHUB Reviews: [email protected] Features: [email protected] ArtsHub is Australia’s leading portal for professionals Website https://www.thestage.co.uk working within the arts.
CONTACTS AUSTRALIAN ARTS REVIEW Performing Arts Editor Richard Watts Arts Review takes a look at the best of Australia’s Visual Arts Editor Gina Fairley professional and independent performing and visual arts. They feature the best of cabaret, circus, DETAILS comedy, dance, film, musical theatre, opera and Phone (03) 9605 3800 theatre. Email [email protected] CONTACTS Website http://www.artshub.com.au Editor Rohan Shearn DETAILS THE AU REVIEW Email [email protected] Australia’s premiere independent online publication Website http://artsreview.com.au about best new music, arts, food and destinations. BROADWAY WORLD CONTACTS Founding Editor Larry Heath BroadwayWorld is the largest and most comprehensive theatre site on the internet. Media DETAILS releases must be sent in Word doc format. Phone (02) 4017 1228 DETAILS Email [email protected] Email [email protected] [email protected] Website www.broadwayworld.com [email protected] [email protected] Website www.music.theaureview.com HUFFINGTON POST AUSTRALIA HuffPost Australia delivers the latest breaking news DAILY REVIEW and top stories across politics, entertainment, sport, Daily Review is Australia’s go to source for innovation, travel, food and life engaging arts and entertainment news, reviews and DETAILS commentary. Email [email protected] CONTACTS Website www.huffingtonpost.com.au Editor Ray Gill DETAILS GUARDIAN AUSTRALIA Email [email protected] Latest news, sport, comment, analysis and reviews. Website https://dailyreview.com.au DETAILS Email [email protected] Website https://www.theguardian.com/au
16 NATIONAL ONLINE MEDIA
REALTIME ARTS RealTime is Australia’s critical guide to national and international contemporary arts. RealTime offers a comprehensive view of Australian contemporary art with an international perspective, featuring weekly reviews, previews, interviews, opinion pieces, festival reports and video and sound content. CONTACTS Managing Editors Keith Gallasch Virginia Baxter DETAILS Phone 02 9332 4549 Virginia on 0421 773 855 Keith on 0410 664 549 Email [email protected] [email protected] Website www.realtime.org.au
17 PUBLICISTS
If you’re unsure about publicity, hiring a publicist may be the best move you can make all Fringe! Here are some of the Adelaide PR businesses that have represented Fringe shows in the past.
BPPR Matt Byrne Media 0402 358 000 0419 335 966 [email protected] [email protected] https://bppr.com.au www.mattbyrnemedia.com.au
PPR Neil Ward Publicity 08 7109 4300 08 8361 3577 [email protected] [email protected] https://ppr.com.au www.neilwardpublicity.com.au
Call This Guy Against the Grain Publicity 0408 843 490 0438 699 795 [email protected] [email protected] www.callthisguy.com.au www.atgpublicity.com.au
Be Young PR Little Lion PR 0418 576 931 08 8121 7717 [email protected] [email protected] http://www.beyoungpr.com.au/ www.littlelionpr.com.au
18 ADELAIDE FRINGE CONTACTS
The Media Department is here to help and advise you on all matters media.
Ryneisha Bollard Publicist
08 8100 2000
Ticketing
08 8100 2012
Artist & Venues Team
08 8100 2022
Disclaimer: This guide has been compiled as a reference tool but is not complete or exhaustive. The information cannot be regarded as a substitute for legal and other expert professional advice. You should retain your own advisors in specialist areas such as conducting your business, minimising legal risk and otherwise complying with the law. Accordingly, Adelaide Fringe disclaims all responsibility in relation to the accuracy and/or application of the advice contained in herein.
19 WRITING A MEDIA RELEASE
A Media Release is aimed at providing a ‘hook’ for LEAD PARAGRAPH media to generate a specific story. It should answer Your lead paragraph must support the headline and the following: Who, What, When, Where, Why, How contain the whole point of the story. This is where much and How Many. you answer the “who, what, why, where and when” questions. The quality of the first paragraph can Consider the tone and style of the publication, determine whether the news release is used. It must website or station to which you are sending your stand on its own and serve as a concise summary of press release. Is it serious, gossipy, mainstream or what you what you are doing. underground? BODY Put the strongest part of the news story in your first Write the release in present tense and as you would couple of paragraphs. Do not let your release run expect to see it in print. Make sure your paragraphs over a page as most journalists will not bother to are no longer than three lines wherever possible. read it. The following paragraphs develop what you have Consider the end reader. What would inspire them said in the first paragraph. Here you provide details to attend the event and what practical information of achievements, awards and all other points of would he/she need in order to attend or buy tickets? interest and importance. Keep it simple, sharp and Check and double check the release for date and memorable, and to one major point per sentence. spelling errors (especially of names), and factual Include background information on you and your inaccuracies. The mobile number of the person show; journalists love funny, quirky or interesting writing the release or a representative from the details, elaborate on your introduction (in-house group should appear at the bottom of the page, jokes or humour relating to religion, politics, culture Writing for the media is different from writing for or country should be carefully considered). marketing. For example, don’t use words like Use quotes to tell the story of the event from the ‘awesome’, ‘fabulous’ etc as a statement of fact as performers, characters, director, artist or curator. you would in marketing. CLOSING PARAGRAPH Positive statements about your show must be The final paragraph should provide interesting attributed to someone (eg. your spokesperson) in background information on you and your event. You the form of a quote. can provide reviewers’ quotes, information on when RELEASE DATE and where the event will occur and state that tickets Usually media releases will be for immediate use, can be purchased at FringeTIX. however there will be times when you want the press Signify the document’s end with: to know about something early but not actually print the information until after a specific date. In the top -ENDS- corner you should write: CONTACT DETAILS FOR IMMEDIATE RELEASE: Always include your contact details at the bottom of your media release, as in the following: Or to delay the release, write: For further information, please contact: EMBARGOED TIL 9.00AM, 16 FEB 2019 Your name HEADLINE Title Your headline should be clear and simple. Don’t Tel / Mob try to be too gimmicky or funny. You want to catch Email someone’s attention because the headline is strong, not because they don’t understand the joke.
20 ONLINE MEDIA KIT
During the registration process, you will be able to upload an Online Media Kit for each event you register. Accredited media members will then be able to log into a special section of our website to download the materials you provide. The types of media the Fringe accredits are reviewers, journalists, radio announcers, arts editors as well as other people in the media that will report of the Fringe.
The types of materials you can provide are:
- Up to 3 images for the media to use in any articles or publications
- Press Releases
- Detailed biographies
- Images for use by the media (at least 1MB and should have a resolution of 300dpi)
IMPORTANT: Any images that you upload should be appropriately titled with information that the media may need.
This may include: Image title Artist Date Medium and dimensions (if Visual Artist) Photographer credit
Press releases and biographies
All documents should be in either Word or PDF format
There is no restriction on word count, however it is recommended that documents be quick to download and print. Press releases should be limited to one page.
21