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Media Resource Kit Current As at January 2019 Contents MEDIA RESOURCE KIT CURRENT AS AT JANUARY 2019 CONTENTS Welcome to the 2019 Adelaide Fringe media contacts list and resource kit. 7 GOLDEN PUBLICITY TIPS 3 Here you will find the information necessary to contact local, interstate and national media, of all types. This ADELAIDE PRINT MEDIA 4 list has been compiled by the Adelaide Fringe publicity team in conjunction with many of our media partners. Many of these media partners have offered generous ADELAIDE STREET PRESS 6 discounts to Adelaide Fringe artists. NATIONAL PRINT MEDIA 7 Please ensure that you identify yourself clearly as an Adelaide Fringe artist if you purchase advertising space. NATIONAL STREET PRESS 8 The Adelaide Fringe Media Department is here to help RADIO: ADELAIDE MAINSTREAM 9 and advise you on all matters media. NATIONAL RADIO 11 Adelaide Fringe Inc, 136 Frome Street, Adelaide RADIO: ADELAIDE COMMUNITY 12 +61 8 8100 2000 [email protected] TELEVISION MEDIA 13 www.adelaidefringe.com.au Information listed in this guide is correct as at ONLINE MEDIA 14 November 2018. PUBLICISTS 18 WRITING A MEDIA RELEASE 20 ONLINE MEDIA KIT 21 2 GOLDEN PUBLICITY TIPS There are over 1000 events and exhibitions taking part 5) Save your media release as a PDF in the 2017 Adelaide Fringe and while they all deserve Put your contact details into the email as well as on the media attention, it is essential that you know how to press release. market your event effectively to journalists and make your show stand out. 6) Attach a clear image to your Media Release, ideally a photograph. A vibrant pitch and easy-to-access information is the key A strong photo will increase the likelihood of a story to getting your share of the media love. Most time-poor being published so readers immediately get a feel for journalists would prefer to receive an email containing a the event and journalists don’t need to hunt around. It short pitch, press release, photo/s and video clip rather should be a JPG file and around 1.5 MB in file size to be than a phone call – especially in the first instance. flexible enough to be reproduced on web or print. Here are some tips from the Adelaide Fringe Publicity 7) Personalise all your communication to Team on how to sell your story to the media: the Media. Never start an email with “To who it may concern” (or 1) Ensure you upload a Media Kit to AVR equivalent). Never send the same media release to a (‘Media’ Section, upload file) variety of different media. You should target specific These appear on our web page that only journalists can media organisations likely to be interested in your see and the kits encourage them to find out more about event. Find out what a particular organisation is most you and your show. A Media Kit usually consists of a interested in and tailor each release specifically to each short but succinct Media Release (see next points), and organisation. For instance, an arts magazine might be strong, clean photography (see next points.) If you need interested in the artistic inspiration of an event, while help uploading the kit, contact the Artists & Venues a lifestyle magazine will be more interested in the team: 08 8100 2022, [email protected] personal back stories of those involved. Similarly, think about the demographic of the media outlet; e.g. would 2) A good media release is never more than your show appeal to an older audience and be more one page appropriate for 5AA than Nova? It has a clear and strong title and conveys the points of Who, What, Where, When, Why, How Much and How Remember, when preparing any media-related Many of your event in a snappy manner. Make sure to communications, always focus on why your story is include the event’s name, dates, the venue and names more newsworthy than everyone else’s; how your of key artists. story impacts on other people; and why they should be interested. 3) Borrow a pair of fresh eyes. Asking someone to read and review your Media If you have any questions about how to conduct a Release and emails for correct spelling, grammar and Media Call or select the most ‘newsworthy’ angle for appeal can help. your event, don’t hesitate to contact the Adelaide Fringe in-house publicist: 4) Contact details should always feature on your release. Including them makes you approachable and available Ryneisha Bollard Publicist to the media. Add a contact name, at least one phone [email protected] number, an email address, as well as links to any websites or social networking pages. +61 417 575 392 3 ADELAIDE PRINT MEDIA THE ADVERTISER: OFFICIAL ADELAIDE THE SUNDAY MAIL FRINGE SPONSOR The Sunday Mail is the weekly Sunday edition The Advertiser is South Australia’s only daily of the Advertiser paper and the emphasis is on newspaper and an official sponsor of Adelaide recreation, sport, entertainment and the Adelaide Fringe 2018. There is a daily section called ‘Adelaide social scene. Its ‘Watch’ liftout provides a TV, movies Confidential’ featuring quirky/celebrity/music stories and entertainment guide and includes a ‘Stage’ page and a weekly ‘Arts Confidential’ (on Mondays) written by Matt Byrne. featuring stories and reviews about arts events. CONTACTS On Fridays there is a ‘Your Weekend’ section about shows/events happening that weekend. On Editor Jackie Tracy Saturdays the SA Weekend liftout and ‘Weekend Gossip Guru editor Matt Gilbertson Extra’ supplement publish arts stories and human Arts Writer Matt Byrne interest profiles. Event Listings Natalie de Nadai CONTACTS DETAILS Arts Editor Jillian Attrill Phone 1300 130 370 Chief Arts Editor Patrick McDonald Address 31 Waymouth Street Review Editor Tim Lloyd GPO Box 339 Arts News Journalist Louise Nunn ADELAIDE SA 5001 SA Weekend Editor Roy Eccleston Email [email protected] Your Weekend Editor Tara Nash Website www.adelaidenow.com.au Music Writer Nathan Davies Adelaide Confidential Antimo Iannella SA LIFE Anna Vlach Matt Gilbertson Monthly glossy magazine. Aim is to cover ‘the best of Adelaide and South Australia’, showcasing DETAILS designers, artists, entrepreneurs, business people, Switchboard 1300 130 370 chefs, and wine makers. Includes monthly event Adelaide Confidential 08 8206 2390 listings. The deadline for each edition is usually a Fax (General) 08 8206 3669 few weeks in advance. Address 31 Waymouth Street GPO Box 339 CONTACTS ADELAIDE SA 5001 Editor Penny Yap Email [email protected] [email protected] DETAILS Website www.adelaidenow.com.au Phone 08 8408 0200 Address 47 Fullarton Road Kent Town SA 5067 Email [email protected] Website www.salife.com.au 4 ADELAIDE PRINT MEDIA MESSENGER NEWSPAPERS There are 9 free tabloids under the banner of Messenger Newspapers and they each serve a specific geographical region of Adelaide’s suburbs. They will likely be interested in your Fringe event if it is being held in their region or you are a local resident. To research the relevant newspaper and journalist to contact, visit: www.adelaidenow.com. au/messenger/digital-editions CONTACTS To research the relevant newspaper and journalist to contact, visit: http://www.adelaidenow.com.au/messenger/ digital-editions DETAILS Phone 08 8347 5722 Fax 08 8447 5278 Address 31 Waymouth Street GPO Box 339 ADELAIDE SA 5001 Email [email protected] Website www.adelaidenow.com.au/messenger 5 ADELAIDE PRINT MEDIA: STREET PRESS FEST MAG Edinburgh’s biggest festival guide will return to CITY MAG Adelaide in February and March 2019. Includes a Founded in 2013, CityMag was created as an preview edition before the Fringe starts and weekly insider’s guide to life and business in downtown review editions during the festival. Adelaide. Reporting on the city’s unique habits CONTACTS as well as its commerce and culture, CityMag Director George Sully gives readers insight into what’s trending, whose Editor Laura Desmond business is booming and where the best places to eat and drink are. DETAILS Email [email protected] CONTACTS [email protected] Online Editor Johnny von Einem Website wwww.festmag.co.uk DETAILS Phone (08) 8224 1600 Email [email protected] THE ADELAIDE REVIEW Website http://citymag.indaily.com.au Free independent monthly literary/arts/lifestyle tabloid magazine. Guide to current debate on a wide CLIQUE variety of issues important including politics, town planning, education, literature, theatre, music, visual CLIQUE is a quarterly magazine and online arts, film, tourism, food and wine. publication about Adelaide fashion, beauty, culture CONTACTS and events. Publisher Amanda Pepe CONTACT Editorial Jess Bayly DETAILS Phone 08 7129 1060 DETAILS Email [email protected] Phone: (08) 7129 1060 Website www.adelaidereview.com.au Email [email protected] Website www.cliquemag.com.au SCENESTR (SA EDITION) Monthly magazine covering music, entertainment, SA STYLE the arts and fashion. South Australia is our playground. If it’s hot, we’ll CONTACTS cover it – fresh trends, old favourites, hip events, Senior Writer Jesse Chaffey cool getaways, sexy people, hot fashion, new wines Music Editor Gareth Bryant and happening restaurants. South Australian Style hits the streets in March, June, September, and DETAILS December. Email [email protected] [email protected] CONTACT Website http://scenestr.com.au Editor Laura Mappas DETAILS KIDDO Phone: (08) 7129 1060 A free print (quarterly) and online magazine targeted Email [email protected] at modern SA families. Includes a ‘what’s on’ for Website http://www.southaustralianstyle.com family-friendly events as well as parenting news, opinion and profiles. DETAILS Email [email protected] Website https://www.kiddomag.com.au/ 6 NATIONAL PRINT MEDIA THE AUSTRALIAN The Australian is a national daily broadsheet providing in-depth coverage national and international news including lifestyle and arts stories.
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