2008 AFL Annual Report
PRINCIPLES & OUTCOMES MANAGING THE AFL COMPETITION Principles: To administer our game to ensure it remains the most exciting in Australian sport; to build a stronger relationship with our supporters by providing the best sports entertainment experience; to provide the best facilities; to continue to expand the national footprint. Outcomes in 2008 ■■ Attendance record for Toyota AFL ■■The national Fox Sports audience per game Premiership Season of 6,511,255 compared was 168,808, an increase of 3.3 per cent to previous record of 6,475,521 set in 2007. on the 2007 average per game of 163,460. ■■Total attendances of 7,426,306 across NAB ■■The Seven Network’s broadcast of the 2008 regional challenge matches, NAB Cup, Toyota AFL Grand Final had an average Toyota AFL Premiership Season and Toyota national audience of 3.247 million people AFL Finals Series matches was also a record, and was the second most-watched TV beating the previous mark of 7,402,846 set program of any kind behind the opening in 2007. ceremony of the Beijing Olympics. ■■ For the eighth successive year, AFL clubs set a ■■ AFL radio audiences increased by five membership record of 574,091 compared to per cent in 2008. An average of 1.3 million 532,697 in 2007, an increase of eight per cent. people listened to AFL matches on radio in the five mainland capital cities each week ■■The largest increases were by North Melbourne (up 45.8 per cent), Hawthorn of the Toyota AFL Premiership Season. (33.4 per cent), Essendon (28 per cent) ■■The AFL/Telstra network maintained its and Geelong (22.1 per cent).
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