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It has been accepted for inclusion in Columbia Chronicle by an authorized administrator of Digital Commons @ Columbia College Chicago. --columbi Volume 15, Number 6 Monday, November 4, 1985 Columbia College, Chicago Getz theater opened, deciated I By Mukai Ia Adebesin performed in a mc'"'diocrc produc­ D ym R osenblum said s h e represents the t:onncction between A star was born the night of Oct. tion of Shakespeare's " Hamlet." Columbia College and the Gctz 27. when Columbia College's lith "So when J became the chairman family that led to the funds that Street Theater was re-opened and of the department. J was expecting were made available for the dedicated in honor of Emma Gctz to sec a ghost," he said. theater's restoration. and her late husband. Oscar. Patinkin said, the refurbished According to Rosenblum. the theater will enable the college to ex­ The late Oscar Gctz, co-founder beginning of the Emma and Oscar pand further, and thanked the Getz and chairman of Barton Brands Gctz Theater happened during a family for its generosity. Ltd., and his wife, both perceived chance meeting she had with the as long time benefactors of " We going to have a real theater, late Oscar Gctz in the theater lob­ numerous local and international and for that, thank you Mrs. Gctz, by. philanthropic projects were the thank you very much," he said to a guests of honor at the dedication round of applause from the crowd. " I am happy to have been the in­ strument that brings the college and and were showered with high ac· Accolades were received from Oscar and Emma Gctz together," coladcs by several authorities in the several authorities in the theater said Rosenblum. Chicago Theater community. business, inchiding favorable The legendary J oshua Logan absentee reviews from Claudia Mrs. Getz said , "It is wonderful graced the stage with his wife, Ned­ Cassidy o f Chicago Magazine and to be here." Mrs. GetL a nd her hus­ da a nd several other performers Richard Christiansen of the band have always supported the an such as Kay C., and Columbia Chicago Tribune. in Chicago. She added that the complete renovation of the theater graduate Aisha DeHaas. The theater "is very important to has made her realize a dream. Several hundreds of Chicago's the League of Chicago Theaters civic, cultural and educational because of its training of future The appearance of Logan at the leaders were treated to the crisp and performers," said Sharon Phillips start of the "Musical Moments" wonderful performances by Logan, of the B<;>dy Politic Theater. electrified the already charged at· accompanied by singers Kathy "Sheldon Patinkin himself is a mospherc in the theater. The au­ Ricdman and Michael LaFleur, prime e ~. ample of Columbia's con­ dience appeared to be on a high with Tom Logan on the guitar and tributio~ to tloc_leaguc," she said. after,th,;. fine .rendition of "All For Bruce Pl>lilfmac orf Plan6. · the Best," fFom the musical, T he dedication started in high "Godspell ," by Chris Garbrccht Sheldon Patinkin, Chairman of gear when the duct of Carol and Michael W e~ l er, and were later the Theater/ Music department at Loverde and DeHaas opened with Columbia, said the 400-scat theater entertained by DeHaas and Reed in William Russo's "Anthem." It was a beautiful rendition of Duke Ell­ will be staging both old and new followed by as hort address by Col­ American shows this season. ington's "Mood Indigo" and "I've umbia's president, Mirron Alexan­ Gotlt Bad and That Ain' t Good." Saying his first stage appearance droff who thanked the Gctz family While enjoying the warm recep- in the late 40s was on the Getz on behalf of the college communi­ Theater stage, Patinkin chronicled ty. The new marquee and entrance to the Emma and Oscar Getz Theater. his early stage life to the time he The dean of the college, Lya Continued on page 3 (Chronicle/ Robb Perea) Columbia building PR program By Gene Koprowski Dean Lya Rosenblum and others to "We plan to offer one sectio n of exercises to tap into students develop Columbia's PR program, that class during the day and one at creativity, because creativit y is The T ylenol killer. the to see what I could do with it. And night. This will hopefully ac· what sets professionals apart. For Salmonella Scare... the Watergate now we're creating classes that commodate both the student's and example, if you know when the Investigation. .A BSCAM. .the can't be found in other institutions. faculty's schedules," Kaplan says. 50th anniversary of composer Iranian H ostage Crisis. That's because the classes combine After completing these prere­ George Gershwin's death was. and Crisis. academics with what I've seen in quisites students will be able to take you worked for a place that aired Continually crises occur in the business," says Kaplan. Public Relations Resources, " This his music, you could use that fact business and government. And What he's " seen in the business" class can't be found in any other to celebrate his music and life. those groups need communicators has been quite extensive. school. Students learn to create After developing and planning the to help explain what's being done Kaplan created a public relatio ns vidco·news releases for television. idea, a ll of the media could get in­ and why it's being done. progra m for "lite Beer," from they learn to work with the various volved, and you'd have created Those 'communicators' have to Miller devised television commer· media, and they learn where to find something special," Kaplan said . be able to write well, act per- cials for then Senate candidate people to design things they'll This program will contin ue to do .F .ICtJ• 0 n suasively and be creative. Alan Dixon, had a hand in former need," Kaplan said. what Columbia docs best." .. · "There's not an a rea of govern- Illinois Governor Dan Walker'> In the t:ourse, "Special Events" And that is to "mix practicality, ment that doesn't employ a myriad " Walk through Illinois," and (Spring or Fall '86) "Students play with academics and job related "-.otball of public relations professionals," helped public ize Minnesota. the role of sponsor in this cla~s . training. Internships give you the Bas K~o,. said Morton H . Kaplan, the Direc- Senator Mus kic's 1968 presidential They learn what it takes to set up a advantage in the job market," ~S tor of Columbia College's new campaign. parade, a rally and how to deal Kaplan added. "A few former IJlad ~e ' Public Relations Department. The classes arc therefore de­ "And those aren' t the only areas with rock groups,'' Kaplan say~. students of mine made about signed with that expertise in mind. $15,000 a year right after gelling 1j) where Public Relations jobs arc "The Cases and Cr i se~" class PAG':E Kaplan says, "We hope to have out of school. And they started as burgeoning... the Health Care 'In- will use the case method approach 1-------·-'---~-'----1 about 28 hours worth of classes by • ' dustry and countless other areas arc to ~olve problems. The student will interns in my old firm.'' increasingly employing people with next Fall. Students who wish to study the major crises of re<.·ent pursue a career in PR should fill His ''old firm" was Morton H . PR skills," Kaplan said . times and evaluate how they were their minds with information about Kaplan and As:r,ociates. which he In response to those needs, Col- handled," says Kaplan. formed in 1963. Kaplan sold his umbia College is building its Public the arts, music, and humanities .. .the business draws on all of tho;c "Special Markets" (Spring or firm in 1981 to one of the nations Relations Department. " That Fall '86), Kaplan say>. "This things." largest PR firms, Kctl·hum. department was once the 'step· cour~e studies the minority rni.irkct. :hild' of the Advertising Dcpart­ Students will start that prm: c..·s~ BearS talk and how to tap irHo it." In add i 1 ion to his a c­ nlent," according to Advertis ing by taking a basic journalism/repor· complishmcnts. he ~crvcs as c..·hair­ of town ti ng class and a class in marketing Furthermore. dasscs will be of­ Department Chairman J ohn man of the Chicago-based Art foundation ~ of advertising. fered in Public Relation~ for Ta rini. Alliance, which strives to educate These two subjects combine ro Health Care, Government and But now (he "step child " is people about the arts. He defines create the basis of public relations. Politics a nd enhancing creativity. PAGE12 beginning to step lively under the Publk Relations as the "art of per­ direction of Kaplan. Student> ;hould then take In­ ''We'll u sc right-brain (crcativity·!tide) c>.erciscs and other suasion.'' ~-------------' "A few years ago, I was told by troduction to Public Relations.