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Asian Masters 2012

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Asian Masters 2012 FACT SHEET Information accurate as at 24 September 2012 CONTENTS (A) About ‘Asian Masters’ (B) Event Highlights (A) About ‘Asian Masters’ Organiser: Sphere Exhibits Pte Ltd About Sphere Exhibits Pte Ltd Incorporated in April 2008 and wholly owned by Singapore Press Holdings (SPH), Sphere Exhibits, which stands for "SPH Events, Roadshows and Exhibitions", aims to be the leading lifestyle event company behind exciting and innovative fairs, shows, events and exhibitions for mid to high-end consumers. Backed by a committed and experienced team of professionals and SPH's comprehensive range of advertising platforms, these events with unique concepts will not only draw local audiences but also regional participants. Sphere Exhibits is committed to building memorable and quality events which will be founded on research, planning, an established network of resources, and a wild but solid imagination. Date: 1 to 30 November 2012 Website: www.asianmasters.com.sg The Vision & Objectives Asia has been increasingly enjoying the limelight as a success story, seen as the major force leading the recovery of the global economy in the aftermath of the last financial crisis. From financial savvy, industrial growth and development, to rising affluence and lifestyle indulgence, Asia has been phenomenal in its growth in recent years. The time has come for Asia to showcase its many facets of talents to those intrigued by its success. One keenly watched aspect is the growing depth of rich and diverse offerings in exceptional dining cuisines across Asia. The records bear this out as the number of award-wining Michelin star chefs in Asia have been steadily rising; from Tokyo, Osaka to Hong Kong and Macau. Indeed, Tokyo now has the largest number of Michelin rated restaurants in the world. Against this vibrant backdrop lies the creation of “Asian Masters” – a celebration of who we are to the world! It is a gourmet and lifestyle event that takes pride in celebrating Asia – our talents, our produce, our heritage and our culture. Targeted at anyone who enjoys dining and vibrant lifestyles, the event provides a unique, carefully crafted platform to showcase a myriad of gourmet activities which includes demonstrations, workshops, luncheons, gala dinners and tastings. Lifestyle activities that revolve around the performing & visual arts, fashion, wellness, clubbing etc. are included, always with a thread of gastronomy and dining weaved into its programme. Positioned as a key regional annual event that takes place over an entire month, its reach will extend far beyond Singapore’s shores to visitors from Hong Kong, China to Japan and Malaysia. Information accurate as at 20 September 2012 Page 2 of 20 Key information about Asian Masters 2012 Inaugurated in January 2011, Asian Masters 2012 culminates one month of gastronomic and lifestyle events in the month of November. Targeted at anyone who enjoys dining and vibrant lifestyles, the event provides a unique, carefully crafted platform to showcase a myriad of gourmet activities which includes demonstrations, workshops, luncheons and gala dinners. Hosted at venues such as Hotels, Restaurants, Theatres, Galleries, and Boutiques, this event targets a multi-tier market that enjoys dining & keeping up with trends; from the man on the street to the elite and is intended to showcase distinctive Asian talents & products. Using Singapore as a platform, Asian Masters encompass highlights that will engage regional visitors and positioning Singapore as a vibrant destination of Asia. The third edition of Asian Masters will feature events at various top notch venues, renowned wineries and a broad spectrum of various Asian cuisines under 4 exciting facets: a) Gourmet Signatures – Embark on an epicurean adventure across Asia with prominent Asian Master Chefs flown in especially for Asian Masters. Hosted at prominent Singapore gourmet establishments, the Master Chefs will be showcasing their specialties for a one week period each. b) Vintner Dinners– Savor rare handpicked collections of wines from the New and Old World. Featuring exclusive wine dinners with the pairing of exquisite cuisine meticulously prepared by culinary masters and moderated by renowned winemakers. The Vintner Dinners promise to be gastronomical highlights. c) Gastronomic Treasures – Be enthralled by the culinary prowess of Asia’s top chefs with exclusive Gastronomic Treasures dinners. Each chef will be presenting a specially created menu using the finest ingredients and prepared in his or her signature style. d) The Masters’ Workshops – Discover cooking tips to whip up your favourite dish or meet like-minded gourmands at cooking demonstrations and tasting sessions to pick up the finer points of Asian cooking. Our leading culinary maestros take centre stage with a series of intimate cooking workshops and demonstrations showcasing their signature Asian-inspired dishes. Reservations and tickets for Asian Masters events will start from 1 October 2012 for American Express Cardmembers and from 16 October 2012 for members of the public. Reservations and ticket purchases can be made through the official website: www.asianmasters.com.sg or through the hotline at (65) 6319-1888. Information accurate as at 20 September 2012 Page 3 of 20 (B) Event Highlights All prices indicated are subjected to 10% service charge and 7% GST unless otherwise stated GOURMET SIGNATURES Cuisine of Thulasidaran Dayalan Date : 1 – 14 November Time : Lunch and Dinner Venue : StraitsKitchen, Grand Hyatt Singapore (10 Scotts Road, S228211) Dress Code : Smart Casual For reservations, please call 6738 1234 Chef Thulasidaran Dayalan who hails from Park Hyatt Hyderabad will be delighting diners with signature dishes such as dum brivani with lamb, chicken, seafood and vegetarian for lunch and dinner at StraitsKitchen, Grand Hyatt Singapore. About Chef Thulasidaran Dayalan Chef Thulasidaran has been perfecting his craft for over 11 years and has been with the Hyatt Group since 2004. He is well versed with Indian cuisine and is one of the chefs that put together the Hyderabadi Food Festival at the Grand Hyatt in Dubai. Chef Thulasidaran has also worked alongside renowned chefs such as Jiggs Kalra and Ajay Sharma in gourmet festivals and events. As part of the pre-opening team at Park Hyatt Hyderabad, Chef continues to introduce and bring the Hyderadabi cuisine to food lovers. About StraitsKitchen This 260-seat kitchen-theatre setting features a variety of seating arrangements, from intimate corners for two to seven semi- private dining areas for large groups. Interspersed with different dining tables at varied sections in the restaurant, guests are treated to a design drama where the ambience is energized with an emphasis on unique finishes ranging from metal to exotic woods. Plate ware forms an intricate part of the dining experience in StraitsKitchen. The unusual shapes, colours and textures of the plate ware will intrigue guests, present an element of surprise and enliven the restaurant atmosphere greatly. StraitsKitchen offers a wide variety of items for buffet lunch and dinner. Highlights of the menu are the Chinese, Indian and Malay specialities. These include Laksa; Fried Hor Fun; Fried Kang Kong; Mee Goreng; Nasi Goreng; Carrot Cake; Prawn Mee Soup; Hainanese Chicken Rice; Roast Duck/Chicken; Fish Ball Noodle Soup; and Steamed Whole Fish. The chefs recommend grilled items of Stingray in Banana Leaf; Otak Otak; Assorted Satay and Ayam Bakar. Delicious and popular Indian dishes are the Roti Prata; Naan; Chicken Tikka; Curries; and Briyani Rice. A “start-from-scratch” approach was necessary to build StraitsKitchen, a halal- certified kitchen at Grand Hyatt Singapore. Transforming the former Café into StraitsKitchen meant the need to create a new kitchen. Determined that procedures and delivery of food and service be acceptable under the rules of Majlis Ugama Islam Singapura (MUIS), Singapore’s governing body for the Islamic community, a detail-oriented work was carried out. StraitsKitchen is part of the hotel’s plans to provide a halal compliant dining experience which Singapore can be proud of. For guests bent on a Singaporean multicultural gastronomic tour, a journey through StraitsKitchen, where they can find a taste of ethnic Chinese, Indian and Malay cuisine, is a must. Information accurate as at 20 September 2012 Page 4 of 20 Cuisine of Chef Susur Lee Date : 9 – 16 November Time : Lunch and Dinner Venue : Chinois (Hotel Michael, 26 Sentosa Gateway, #02-142/143, S098138) Dress Code : Smart Casual For reservations, please call 6884 7888 The world-renowned Celebrity Chef Susur Lee will once again showcase his Contemporary Chinese Cuisine - primarily Chinese in taste, but Western in presentation, from 9 to 16 November at Chinois About Chef Susur Lee The suave, world-renowned Susur, known affectionately as ‘the ponytailed chef’, is arguably one of the world’s most creative chefs. Born in Hong Kong, Susur did his apprenticeship at the Peninsula Hotel, the grand dame of Hong Kong, from the age of 14- 21. His hard work and passion soon led him to realize his potential-understanding the fundamentals of western cooking and distinguishing it from the Chinese style of cooking. He eventually opened his first restaurant, Lotus in 1987, to much success. In 1997, Susur was offered the appointment of Group Culinary Consultant for TungLok Group. During his next 3 years in Singapore, he worked to develop a new cuisine concept – Contemporary Chinese Cuisine, playing an important role in the development of Club Chinois’ menu. In 1997, Club Chinois opened as the first restaurant in Asia to serve Contemporary Chinese Cuisine. It was the first time that diners were introduced to individually plated food in a Chinese restaurant. Susur was awarded the prestigious “Five Star Diamond Award” as one of the World’s Best Chefs by the American Academy of Hospitality Sciences, and is best known for his original style of Asian-inspired cuisine - perfectly combining the best Asian flavours with Western techniques. Today, Susur is one of the most sought-after chefs in the world.
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