Undercover Advertiser Index

INSIDE THIS ISSUE The Adult Entertainment Resource For Retailers 21, 22, 23...... STEVE ORENSTEIN INTERVIEW

6, 7...... TOP TWENTY DVD 33...... TOP TEN GAY 18, 19...... PINUP / COMING ATTRACTIONS

UNDERCOVER ADVERTISER INDEX

PAGE COMPANY

2...... ADAM & EVE 31...... BACCHUS 15...... BLACK MAGIC PICTURES 26...... CABALLERO 12...... COMBAT ZONE 10, 11...... EVIL ANGEL 24...... EVOLUTION 29...... FILMCO 25...... HUSTLER VIDEO 28...... KICK ASS PICTURES 35...... LEGEND VIDEO 32...... MAGNUS 27...... MERCENARY PICTURES 20...... METRO MEDIA 13...... NEW SENSATIONS/DIGITAL SIN 34...... PECASH 14...... SHOOTING STAR 16, 17...... STICKY VIDEO 30...... TTV 36...... VIVID 4, 5...... WICKED PICTURES 8, 9...... ZERO TOLERANCE

ON THE COVER: Kaylani Lei PHOTOS COURTESY WICKED PICTURES

UNDERCOVER / SEPTEMBER 2010 Montana Fishburne Big & Tasty (Vivid) (Black Ice) Montana Fishburne Pinky Squirt Solos! (Kick Ass) Stroke Suck and Tease #11 Charley Chase (Sticky Video) Adriana Kelly Alice (Cal Vista) Sunny Lane

Mondo Extreme #94 Mother-Daughter (Shooting Star) Exchange Club #15 Bonnie Clydesdale (Girlfriends) 3 Black Bros DD Doctors Cum To Mommy #8 & 1 White Ho #2 (Tom Byron) (Anarchy) Sophie Dee (Shane’s World) Shyla Stylez Fairy Tale Angelina Korrs Nasty Anal Tryouts POV+ (Evil Angel) (Wicked) Natalia Rossi Stormy Daniels Thick Azz All Girl Orgies #3 (Black Magic Pictures) Mz Twilight

Seinfeld #2, A XXX Parody Perfect Ass: Alexis Ford (New Sensations) (Adam & Eve) Alexis Ford Cum Draining Whores Pornstar Bootcamp Cougar Street (Red Light District) (Zero Tolerance) (Digital Playground) Amy Brooke Andy San Dimas Not M.A.S.H. XXX McKenzie Lee, Lisa Ann Phattys Rhymes (LFP) & Dimes #14 Krissy Lynn (Freaky Empire) Montana Fishburne 10 11 12 13 14 15 16 17 18 19 Originally from New York, Steve Orenstein established Wicked Pictures in Canoga Park, California in 1993, after developing an interest in the creative aspects of film production while still a partner in his previous adult company. Orenstein formed his fledgling company with a firm commitment to producing quality adult productions created specifically to appeal to women and couples. It was a move that yielded almost immediate dividends as Wicked was honored with several industry awards during its first year, including Best Video Feature and Best Director. Shortly afterward, Orenstein signed the first of the company’s celebrated Wicked Girls, Chasey Lain. After signing the now legendary superstar Jenna Jameson in early 1995 and bringing in industry veteran Joy King to promote her, he watched as Jenna instantly heated up the screen and became the first star to win Best New Starlet, Best Actress, and Best Sex Scene in her first year. The Wicked/Jenna partnership assured Jameson’s status as the porn star of the decade, and in no small measure helped to put Wicked Pictures on the map. Always at the forefront of innovation, Wicked Pictures closed 2006 by becoming the first adult studio in history to release an adult film in the HD DVD format. The HD DVD release of The Camp Cuddly Pines Power Tool Massacre became a major mainstream news event, receiving coverage by such media giants as Variety and Fox News. Having won countless awards for excellence over the years in the many areas of performance, eroticism, craftsmanship, and design, Wicked Pictures continues to be one of today’s leading innovators in the adult industry. It’s obvious that Steve’s personal commitment to quality and integrity in every aspect of his business has brought him not only success, but the respect of his peers and customer loyalty to the Wicked brand. Wicked Pictures’ Visionary Owner STEVE ORENSTEIN Photos: Wicked Pictures

UC: How and when did your career in SO: It is true that DVD sales are down the adult industry begin? in big part because of the free product readily available on the Internet. This SO: I had a very glamorous start. My is affecting who is still coming into first job was part-time in the warehouse the retail store. The younger men are for an adult magazine publisher…30 getting it for free on their computers. years ago! Women are still (and more than before) shopping in person in the higher end UC: What kind of work did you do before stores. I see more and more stores you entered into the adult industry? making the transitions needed to attract and accommodate their growing SO: The adult industry is the only place female clientele. Making stores lighter I’ve ever had a full-time job in my adult and brighter, widening aisles, and life. I started in the industry at 18. changing store fixtures are just some of the things I see. The most notable UC: Please describe your role and difference though is the change in responsibilities at Wicked Pictures. product mix and buying patterns. Lingerie and toy sections are growing SO: As the owner, my role and in stores while DVD sections are responsibilities at the core are the shrinking. It is important for retailers to financial success of the company understand there is still plenty of money and keeping our brand integrity. to be made in the DVD segment of What I specifically do on a day to day their business, but the proper product basis on these topics is constantly mix is essential. While bringing in evolving, but could involve any aspect softer products in other parts of the of the business including production, store they need to do the same with sales, PR, marketing, new product DVD and bring in more women and development, etc. couples-friendly product, along with cross-merchandising those movies in UC: While DVD sales continue to the toy and lingerie sections. wane, what advice can you offer to retailers as they attempt to respond to UC: What steps has your company this trend? taken to combat Internet piracy?

20 Originally from New York, Steve Orenstein established Wicked Pictures in Canoga Park, California in 1993, after developing an interest in the creative aspects of film production while still a partner in his previous adult company. Orenstein formed his fledgling company with a firm commitment to producing quality adult productions created specifically to appeal to women and couples. It was a move that yielded almost immediate dividends as Wicked was honored with several industry awards during its first year, including Best Video Feature and Best Director. Shortly afterward, Orenstein signed the first of the company’s celebrated Wicked Girls, Chasey Lain. After signing the now legendary superstar Jenna Jameson in early 1995 and bringing in industry veteran Joy King to promote her, he watched as Jenna instantly heated up the screen and became the first star to win Best New Starlet, Best Actress, and Best Sex Scene in her first year. The Wicked/Jenna partnership assured Jameson’s status as the porn star of the decade, and in no small measure helped to put Wicked Pictures on the map. Always at the forefront of innovation, Wicked Pictures closed 2006 by becoming the first adult studio in history to release an adult film in the HD DVD format. The HD DVD release of The Camp Cuddly Pines Power Tool Massacre became a major mainstream news event, receiving coverage by such media giants as Variety and Fox News. Having won countless awards for excellence over the years in the many areas of performance, eroticism, craftsmanship, and design, Wicked Pictures continues to be one of today’s leading innovators in the adult industry. It’s obvious that Steve’s personal commitment to quality and integrity in every aspect of his business has brought him not only success, but the respect of his peers and customer loyalty to the Wicked brand. Wicked Pictures’ Visionary Owner STEVE ORENSTEIN Photos: Wicked Pictures

21 SO: Combating Internet piracy our new line “Wicked Passions”. This need to, whether it’s cutting expenses, has been a difficult and expensive line focuses on bringing consumers changing their product mix, focusing undertaking, but we have been fighting the next generation of product made more closely on what they produce, it several different ways. For years we for women and couples, even more so etc., will adapt and be here to be part have had in-house employees search than what we have done in the past. of those changes in three to five years. the web looking for our content; we The first title in the series will be out then send take-down notices. We have in October and is called It Starts With UC: How have you and Wicked also added an outside company to do A Kiss. contributed to the fight against unjust that for us as well. The problem is, no Photos: prosecution of industry professionals sooner than it’s down it’s back up again. jessica drake, Alektra Blue, UC: What career accomplishment(s) and customers? We recently started working with a Kirsten Price, Kaylani Lei - are you most proud of? company that digitally fingerprints our SO: We have always been a strong movies so they can be found easier on The lovely ladies starring in SO: When I started Wicked, I was supporter of the Free Speech Coalition infringing sites. As well as monitoring Wicked’s upcoming release, told that two other companies already who has continued to fight for our and sending notices, we have been Speed, directed by Brad had the couples/story-driven market industry. Although we can’t afford involved in several legal battles with Armstrong. locked up and that we may want to to financially support every case tube sites. Some of the litigation has reconsider our direction and just put that comes up, we have sent money or product to help others fight their cases. For over ten years Wicked has ‘‘When I started Wicked, I was told that two other companies sponsored Free Speech Lobby days in Sacramento, both financially and by already had the couples market locked up and that we may want sending employees and contract stars to meet with legislators and ensure our voice is heard by lawmakers on topics to reconsider our direction and just put out anal movies.’’ that could affect our business.

UC: What are some of your major goals been on our own, but some has been out anal movies. I’m proud to say that for your company in the coming year? in conjunction with other studios. we stayed the course and 17 years We’ve also been working with the Free later Wicked is considered a leader SO: We plan to intensify our focus Speech Coalition whom we significantly in the industry. I’m also proud to have on the female customers. We hope support. In addition, we are working been in the same industry for 30 years to establish our Wicked Passions line with several international companies to and still have my integrity intact. That as the premier source of romantic deal with the piracy around the world has always been more important to me product. In keeping with our brand and on a consumer level. than doing whatever it takes to make or make judgments before knowing creating product for couples, we’re also ideas to help them thrive in these tough the next deal. someone personally. If you’re in this working on a new series of instructional economic times. UC: What distinguishes your studio business long enough everyone has DVDs. The market is ready for a What would you say are the key fresh approach to this type of product and product from others in the adult UC: had to deal with being a victim of that in UC: Are there any other details you’d industry? factors in making your adult studio one way or another. and we’re anxious to deliver what like to share with us? successful? consumers are looking for. We will also be working on expanding our brand SO: I started Wicked 17 years ago with UC: What major changes do you SO: We’ve covered a lot of ground, but a strong commitment to making quality SO: I may sound like a broken record foresee the industry making in the next into other areas outside of movies I’d also like to mention our big movie adult movies for women and couples. At already, but we’ve always focused three to five years? with products like lingerie, sexual this year, Speed. Our award-winning the core, this is who we are. We felt this on the quality of our movies and our enhancement products, and toys. In contract director Brad Armstrong has integrity. Choosing to give up either addition, we’ve recently partnered with market was being greatly overlooked. SO: I won’t try to make specific really done an outstanding job on this Even when retailers weren’t seeing or both of those over the years could predictions on products and Zero Tolerance, New Sensations, JO, movie. It’s an in-depth look into the fast- women come into the stores, we have made the company more money technologies, etc. Depending on how Evolved and Pipedreams to create a paced, sexy motorcycle club culture recognized that they played a major in the short run. But we’ve chosen to the economy recovers between now new venture called The Store Program. and tells the different stories of some of role in the product choice, even if the feel good about what we do and to and then, I believe we will continue to Collectively, our goal is to support its members. The film not only features man was in the store buying it. Over sleep good at night. Another key has see companies in all sectors closing retailers by providing promotional and an all-star cast but it’s neatly packaged the years we’ve seen many fads come been our directors, contract stars and their doors while others consolidate marketing assistance in any way we in a three-disc set including a 3½ hour and go. The industry went through employees; many have been with the like in mainstream. We are in an can. We’re actively seeking feedback movie with 11 sex scenes, mind-blowing what was called the gonzo revolution. company from five to 15 years. industry that has traditionally been on how we can help grow our business stunts and plenty of bonus material! All Many companies that made story very forgiving, where you could make together. We genuinely care about in all, it will make this movie a collector driven product stopped and jumped UC: Tell us about the most important money regardless of your decisions. At retailers and this is our way of showing for everyone who enjoys a bike ride, as on that bandwagon. For Wicked, we lesson this industry has taught you. this point every company needs to work them the support they deserve. Through well as those who don’t! UC continued to stay true to who we are their businesses smarter than ever. GVA, retailers can request a program even when that type of product was not SO: I think an important lesson I’ve Those who pay close attention to the representative to visit their store and in as great demand. Today we continue learned from being in this industry details and make the adjustments they help them with specific issues they to build on our roots with the creation of is to not stereotype groups of people may have as well as offer innovative

22 SO: Combating Internet piracy our new line “Wicked Passions”. This need to, whether it’s cutting expenses, has been a difficult and expensive line focuses on bringing consumers changing their product mix, focusing undertaking, but we have been fighting the next generation of product made more closely on what they produce, it several different ways. For years we for women and couples, even more so etc., will adapt and be here to be part have had in-house employees search than what we have done in the past. of those changes in three to five years. the web looking for our content; we The first title in the series will be out then send take-down notices. We have in October and is called It Starts With UC: How have you and Wicked also added an outside company to do A Kiss. contributed to the fight against unjust that for us as well. The problem is, no Photos: prosecution of industry professionals sooner than it’s down it’s back up again. jessica drake, Alektra Blue, UC: What career accomplishment(s) and customers? We recently started working with a Kirsten Price, Kaylani Lei - are you most proud of? company that digitally fingerprints our SO: We have always been a strong movies so they can be found easier on The lovely ladies starring in SO: When I started Wicked, I was supporter of the Free Speech Coalition infringing sites. As well as monitoring Wicked’s upcoming release, told that two other companies already who has continued to fight for our and sending notices, we have been Speed, directed by Brad had the couples/story-driven market industry. Although we can’t afford involved in several legal battles with Armstrong. locked up and that we may want to to financially support every case tube sites. Some of the litigation has reconsider our direction and just put that comes up, we have sent money or product to help others fight their cases. For over ten years Wicked has ‘‘When I started Wicked, I was told that two other companies sponsored Free Speech Lobby days in Sacramento, both financially and by already had the couples market locked up and that we may want sending employees and contract stars to meet with legislators and ensure our voice is heard by lawmakers on topics to reconsider our direction and just put out anal movies.’’ that could affect our business.

23 24 25 26 27 28 29 30 31 32 HungBAREians (Pacific Sun)

Fire in the Hole #3 (Bacchus) Pasceo Marx

Cody Cummings #10 Next Door Buddies #5 (Next Door Studios) (Next Door Studios) Cody Cummings Jake Steel

Hairy As They Cum Just Fuck! (Eagle) (Pacific Sun) Adam Faust Nick Loader

Passion What An Orgy! #2 (Lucas Entertainment) (Eagle Video) Harry Louis Danko Bell

Manifest Men #4 Wassup’ Bro #6 (French Connection) (Citebur) Zeb Atlas

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