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31 Octobre, 1Er & 2 Novembre 2019 La Grande Halle De La Villette

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31 Octobre, 1Er & 2 Novembre 2019 La Grande Halle De La Villette 31 Octobre, 1er & 2 Novembre 2019 La Grande Halle de la Villette Institué par Super! et Pitchfork Média, le festival est devenu la marque de référence en matière de musique alternative en France. « Organisé par le site américain du même nom, devenu la référence mondiale en matière de prescription pop, l’événement propose [...] un catalogue de découvertes allant de l’indie rock de pointe aux expériences électro ou au groove hédoniste. » – Libération – Lancé en 1996 par Ryan Schreiber pour Super! est une agence artistique Parc culturel parisien, La Villette mettre en avant ses enthousiasmes créée en 2006 par Julien Catala, à la conjugue arts, culture et biodiver- de passionné d’indie-rock, Pitchfork fois défricheuse de talent, producteur sité en milieu urbain autour d’une Media est devenu la référence mon- de concerts et festivals, tourneur, pro- programmation cirque, danse, diale des amateurs d’avant-garde grammateur d’événements et agitateur théâtre, hiphop, jazz... pop. de la vie culturelle parisienne ! 1.4 M de followers 18 K de followers 125 K de followers dont 340.000 en Europe 12 K de followers 20 K de followers 3.3 M de followers dont 500.000 en Europe 11.6 K de followers 17 K de followers 734 K de followers Pitchfork.com 1.5 M de pages vues en France 150 K visiteurs uniques en France / mois www.pitchfork.com www.supermonamour.com www.lavillette.com PITCHFORK MUSIC FESTIVAL PARIS Que ce soit à Chicago ou à Paris, le festival est rapidement deve- nu la manifestation automnale incontournable pour célébrer le meilleur des musiques actuelles et émergentes. Pitchfork Music Festival Paris, ce sont 3 jours de rendez-vous européen à des- tination de 28.000 festivaliers et incarnant la vision artis- tique qui a fait de Pitchfork le média le plus influent du journalisme musical de ces quinze dernières années. ILS ONT JOUÉ À PITCHFORK MUSIC FESTIVAL PARIS BON IVER – THE NATIONAL – M.I.A. – THOM YORKE – APHEX TWIN – JAMIE XX CARIBOU – MAC DEMARCO – THE VOIDZ – ETIENNE DAHO – CHROMEO BLOOD ORANGE – DANIEL AVERY – KAYTRANADA – GRIZZLY BEAR DJ SHADOW – DISCLOSURE – RUN THE JEWELS – JUNGLE – M83 LAURENT GARNIER – KAMASI WASHINGTON – BEACH HOUSE BAT FOR LASHES – DARKSIDE – M83 – JAMES BLAKE – FOUR TET – THE KNIFE HOT CHIP – MOGWAI – BELLE & SEBASTIAN – MODERAT – ANIMAL COLLECTIVE RIDE – FLAVIEN BERGER – KEVIN MORBY – RONE – FLOATING POINTS RATATAT – THE BLACK MADONNA – TALABOMAN – LYKKE LI – LOYLE CARNER BADBADNOTGOOD – SEBASTIEN TELLIER – TIRZAH – BOY PABLO ... L’ ÉDITION 2019 Les salles Au sein de la Nef de la Halle, deux grandes scènes se répondent : 1 grande scène de 180 m² 1 petite scène de 48 m² NEW ! 1 auditorium Boris Vian de 300 places assises NEW ! 1 scène Petite Halle de 250 places debout Les afterparties NEW ! 3 afterparties au Trabendo de 23h à 6h Les bars 1 bar à Vin 1 bar VIP NEW ! 1 bar Licence IV à la Petite Halle 3 grands bars Plusieurs points bières Les animations 1 marché de créateurs avec Klin D’Oeil NEW ! 1 marché aux disques avec les Balades Sonores NEW ! Roller Disco, Carrousel, Maison-fantôme et pleins d’autres animations curatés par les artistes ! En 2016, le festival lance Pit- PITCHFORK chfork Avant-Garde, transfor- mant sa soirée d’ouverture en unévénement ambitieux, dédié AVANT-GARDE à la découverte musicale. Aujourd’hui, Pitchfork Avant- Garde s’installe avec deux nouvelles scènes au coeur de La Grande Halle de la Villette et vient inaugurer un tout nouveau concept offrant une visibilité sans précédent à des jeunes artistes. PITCHFORK AFTERPARTIES Chaque année, Red Bull Music s’associe au festival en apposant son empreinte et son identité sur des afterparties au Trabendo. Désormais, ça sera l’occasion pour 3.000 spectateurs de prolonger l’expérience Pitchfork lors de trois soirées de clubbing à quelques pas à peine de la Grande Halle de la Villette. KLIN D’OEIL Klin d’œil s’associe au festival et propose dans un esprit ludique, décomplexé et plein de légèreté une sélection de jeunes créateurs présentant au public, bijoux, vêtements, accessoires et objets de décoration. FOOD Afin de proposer une offre riche et savoureuse, le festival accueille chaque année une sélection des meilleurs restaurateurs de Paris : Le Réfectoire – Le Petit Cambodge – Brutus Animal Kitchen – Friterie Declercq – Les Niçois Krügen – Les Cuistots Migrateurs – Myrthe CINE-CLUB MK2 et Pitchfork projettent ensemble des séances exceptionnelles de films liés à la musique: Shut Up and Play the Hits Film (docu du concert culte de LCD Soundsystem au Madison Square Garden); Gold Help The Girl (du leader de Belle & Sebastian); Control (biopic sur la vie du leader de Joy Division); Faites le mur ! (de Banksy); ... LE PUBLIC 60% d’hommes 39% de moins de 24 ans 50% des festivaliers 80% des festivaliers 36% de femmes 40% de 25-35 ans vivent à Paris lisent régulièrement Pitchfork.com 4% non-binaire 21% de plus de 35 ans L’immense majorité du public du festival est constituée de jeunes actifs urbains. Très réceptifs aux nouveaux modes de communication, exigeants et à l’affût des dernières tendances. Le public est cependant constant dans ses choix, notamment artistiques, ce qui a permis à Pitchfork de développer une relation de confiance durable avec ses lecteurs et festivaliers. COMMUNICATION « Le Pitchfork Music Festival Paris est la « (…) Pitchfork Paris reste un petit bijou de dernière pierre à l’édifice qui permet à Pit- festival de musique qui a clairement l’ambi- chfork d’asseoir sa remarquable influence tion de se démarquer dans le paysage mu- sur la scène indie rock. Son festival d’été sical. » basé à Chicago est déjà devenu incon- tournable pour tous les amateurs de mu- – The Independent – sique indé, et désormais, Pitchfork.com est considéré comme une référence dans « Rendez-vous incontournable de le journalisme musical, servant de tremplin l’automne, le Pitchfork Music Festival Paris aux groupes, leur permettant de sortir de propose cette année encore une program- l’anonymat et de faire évoluer leur carrière mation ambitieuse qui met en avant le meil- musicale de manière radicale. » leur de la musique indé internationale. » – The New York Times – – Torréfacteur – « Festival précurseur pour tous les fans « Rendez-vous incontournable qui de musique alternative de France, d’An- rassemble un public venu de toute gleterre et d’ailleurs, Pitchfork Paris a une l’Europe. » place sans pareil dans la longue liste an- nuelle des festivals de musique.» – Vogue – « Historiquement, la programmation de – Music OMH – Pitchfork Paris mélange habillement têtes d’affiches et artistes découverte. » – Crack – « Une huitième édition éclairée par la nouvelle garde du rock indé. » – Les Inrockuptibles – MÉDIA Le Pitchfork Music Festival Paris, c’est aussi 260 journalistes du monde entier qui se déplacent pour assister à l’évènement, plus de 200 articles dans la presse physique et digitale, 1 million de vues des concerts captés à la Grande Halle et une vingtaine de médias partenaires. 88.400 followers 13.600 followers 5.700 followers 720.000 pages vues 305.000 visiteurs uniques par an www.pitchforkmusicfestival.fr PLAN DE COMMUNICATION PRESSE ÉCRITE WEB LES INROCKUPTIBLES RESIDENT ADVISOR (UK) SITE INTERNET 2 pleines pages Bannières web Dédié à l’événement, responsive (adapté mobile) et bilingue (français / anglais) SOCIETY TSUGI.FR 1 pleine page Bannières web, NL et RS NEWSLETTERS 15 newsletters à 100.000 contacts GRAZIA LESINROCKS.COM 1/2 page Bannière pavé leader et jeu concours APPLICATION MOBILE Application disponible sur iOS et Android TRAX LEMONDE.FR et bilingue (français / anglais) 1/2 page Bannière web CAMPAGNE BANNIÈRES EN FLOATING TROISCOULEURS (mk2) TRAX.COM France, Royaume-Uni, Espagne, Italie, 1/2 page Bannières web, NL, relais éditorial et RS Allemagne, Pays-Bas, Belgique, Ireland et GENERAL POP Pays Nordiques I HEART Playlist du festival, article NL et jeu 1 pleine page concours STREET MARKETING LE MONDE Couverture du festival 1/2 page dans M Le Mag GQ.COM AFFICHAGE MÉTRO Insertion NL et offres Abonnés Campagne de 2 semaines (fin Sept/début THE RED BULLETIN Oct) à Paris 1 pleine page VICE.FR Bannière web et relais RS AFFICHAGE POINT CULTURE KIBLIND 1.500 affiches 40x60 dans les boutiques 1 pleine page MK2.FR 1 mois pendant l’été à Paris 2 semaines en Octobre à Paris TSUGI Bannière web, relais RS, jeu concours et insertion NL 1/2 page, Bons Plans de la rédaction AFFICHES THELINEOFBESTFIT (UK) Collage ciblé de 2.000 affiches et boards Bannière web Événements à Paris et festivals d’été en PRESSE DIGITALE France et au UK KONBINI RÉSEAUX SOCIAUX AFFICHAGE UNIVERSITÉS & ÉCOLES Bannières, pavés, relais RS et spots sur 2 semaines d’affichage et de tractage Konbini Radio FACEBOOK & INSTAGRAM en Île-De-France Campagnes depuis l’annonce jusqu’au PITCHFORK.COM (US) festival sur les comptes du festival, de Divers formats en rotation Super! et du média Pitchfork.com (dont homepage) PLAN DE COMMUNICATION CINÉMA & TÉLÉVISION CLEAN TAG MK2 Campagne de clean tag ciblée sur 10 jours Campagne de spots (30’’) pendant 7 jours Organisation d’un cycle de Cinéma FLYERS Distribution ciblée de 50.000 flyers à Paris CULTURE BOX Distribution ciblée de 10.000 flyers à Lyon Campagne digitale sur Pluzz Distribution ciblée de 20.000 flyers à Londres Captation live et streaming du festival Relais des lives sur le site et les RS de BILLETTERIE CultureBox et de La Blogothèque VICELAND DIGITICK Campagne de spots (30’’) sur Viceland TV NL dédiées, bannières web, relais RS et campagne Google AdWords COLORS TV Série vidéo sur la chaîne Youtube FNAC Mises en avant sur le site, opération
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