A Household Word

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MR. BOB OLSON Director of Operations A household word In almost any household in The company employs 3,500 Canada, products manufactured Canadians, with 700 employees by General Foods Inc. will be working at the Cobourg plant. found, and will probably be fami- Principal GF grocery brands ly favorites. include Maxwell House and With roots nearly a century Sanka coffees; J ell-O desserts deep, General Foods is proud of and Dream Whip topping; Tang, its Canadian Heritage. Quench and Kool-Aid cold bever- ages; Post breakfast cereals; In the 1880s a sales office for Minute Rice; Shake'n Bake coat- Baker's Chocolate opened in ing mixes; and Baker's choco- Montreal and began processing late and coconut. in 1911. In Ontario firms began In the past two years GF has making Jell-O jelly powder at introduced many n~w products Fort Erie in 1906 and Post Grape in Canada including Maxwell -Nuts breakfast cereal at Wind- House Gold coffee; Jell-O Pud- sor in 1908. ding Pops, Quench light drink Postum Corporation began to mix, Certo Light Fruit Pectin acquire a number of businesses Crystals, Fruit and Fibre Cereal in 1925in both the U.S. and Cana- and Stove Top Classic Rice to da which led to a reorganization name a few. in 1929, as General Foods. Hostess Food Products Li- mited, a wholly-owned subsidi- The 40 famous brands it pro- ary of General Foods since 1959, cesses and markets are house- is Canada's largest snack food hold words with four million company. It processes 40 snack packages of GF grocery pro- foods in 100choices of flavor, tex- ducts and Hostess snack foods ture, shape and package size. sold daily. General Foods also processes In the past decade sales have and markets products for the tripled and earnings doubled as food service industry and is a General Foods reports annual major supplier of bulk chocolate, sales of more than half a billion coconut, pectin, rice and tapioca dollars. to other food processors..

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