Followers in Europe and Beyond

DELIVERABLE 5.9

FOLLOWERS IN EUROPE

AND BEYOND

WP 5: Dissemination and Communication

Published: February 2017 Project duration: 1/3/2014 – 28/02/2017 Authors: Renske Martijnse (DTV) Project coordinator: DTV Consultants (The Netherlands) www.velo-citta.eu

The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EASME nor the European Commission are responsible for any use that may be made of the information contained therein.

Introduction

VeloCittà defines “followers” as cities or bike share operators that have indicated in writing (either by signing the Political Statement or by providing a case study on their existing bike share scheme) that they are interested in the project outcomes and willing to use or share them and / or that they are interested in in exchanging bike share knowledge and / or that they are interested in participating in a (permanent) European or even worldwide bike share platform.

The goal was to have at least 15 European Follower cities and 5 non-European follower cities (task 5.6 in Annex I of the contract). While the non-EU followers are lagging behind a bit with 2 followers (most likely due to the fact that there already exists a North American Bike Share Association, NABSA), VeloCittà has outdone itself by attracting 30 European followers, bringing the total to 32.

The result:

 15 cities / regions have signed the Political Statement “Statement of Support for bike-sharing schemes in our communities” – see list below. For the full Political Statement and the original signatures, see Deliverable D3.9

 15 European case studies of existing bike share schemes in the workspace

 2 non-European case studies of existing bike share schemes in the workspace

1. SIGNATORIES OF “STATEMENT OF SUPPORT FOR BIKE-SHARING SCHEMES IN OUR COMMUNITIES” In alphabetical order by city:

1. Bielsko-Biala, Poland: Mr. Zbigniew Michniowski, Mobility Councillor 2. Budapest, Hungary: Mr. Mariusz Revesz, Government Commissioner for Cycling; Mr Miklos Berencsi, Head of Cycling Department 3. Burgos, Spain: Mr. Jorge Berzosa, Mobility Councillor 4. Calabria Region, Italy: Mr. Francesco Russo, Regional Transport Councillor 5. Eindhoven, the Netherlands: Mr. Hannema, Head of Department of Traffic and Environment 6. Gdynia, Poland: Mr. Marek Stepa, Deputy Mayor; Mr. Zygmunt Trzebiatowski, Cycling Councillor 7. Gothenburg, Sweden: Mr. Johan Nyhus, Mayor Urban Transport Committee 8. Krakow, Poland: Mr. Tadeusz Trzmiel, Deputy Mayor, Mobility Councillor 9. London Borough of Lambeth, United Kingdom: Mrs. Councillor Jennifer Brathwaite, Cabinet Member Environment & Transport 10. Manchester, United Kingdom: Mr. Guy Harkin, Vice Chair at Transport for Greater Manchester Committee 11. Riga City Council, Latvia: Mr. Vadims Baranniks, Chairman Traffic and Transport Committee and Mr. Emils Jakrins, Director Traffic Department, Mrs. Rudite Revelina, Head Traffic Department 12. Rome, Italy: Mr. Enrico Stefano and Mrs. Annalisa Bernabei, Mobility and Transport Councillors 13. Rotterdam, the Netherlands: Mr. Pex Langenberg, Mobility Councillor 14. Rybnik, Poland: Mr. Piotr Kuczera, Mayor 15. Varese, Italy: Mr. Dino de Simone, Environment Councillor

2. FOLLOWER CITY CASE STUDIES (ALSO IN WORKSPACE)

The case studies all have a city profile, a description of the Bicycle Share Scheme, they highlight operational aspects such as bicycle withdrawals, subscription trends, fees etc. Where possible, a user profile was added and information on marketing and communication of the bike share scheme was given. They also include contact details, that other cities or stakeholders can use to obtain more information, if so wished.

In alphabetical order by city:

1. Antwerp, Belgium 2. Austin, USA 3. Bergamo, Italy 4. Boston, USA 5. Brescia, Italy 6. Budapest, Hungary 7. Copenhagen, Denmark 8. Debrecen, Hungary 9. Dublin, Ireland 10. Elche, Spain 11. Helsinki, Finland 12. Madrid, Spain 13. Parma, Italy 14. Pisa, Italy 15. Strasbourg, France 16. Turin, Italy 17. Valencia, Spain

Summarizing the results by country:

1. Denmark: Copenhagen (1) 2. Belgium: Antwerp (1) 3. Finland: Helsinki (1) 4. France: Strasbourg (1) 5. Hungary: Debrecen, Budapest (2) 6. Ireland: Dublin (1) 7. Italy: Parma, Pisa, Turin, Brescia, Bergamo, Calabria Region, Rome, Varese (8) 8. Latvia: Riga (1) 9. Netherlands: Eindhoven, Rotterdam (2) 10. Poland: Bielsko-Biala, Gdynia, Krakow, Rybnik (4) 11. Spain: Elche, Valencia, Madrid, Burgos (4) 12. Sweden: Gothenburg (1) 13. UK: London, Manchester (2) 14. USA: Boston and Austin (2)

Antwerp (BE) – case study

Content: - City profile and policies - Description of Bicycle Share Scheme - Operational aspects - User Profile - Communication / Marketing plan - Contact details

1. City profile and policies

Antwerp is a city located in north western Belgium and with 520.000 inhabitants the city ranks second as largest metropolitan area. The city is located on the banks of the river Scheldt enabling the harbour to be the second largest harbour of Europe. Next to harbour activity Antwerp is also widely known for the diamond trade. 61% of Antwerp’s population is between 18 and 64 years old. 20% is below 17 year old and just 18% is over 65 years old. Of all people living in Antwerp 15% is from foreign descent.

Antwerp is working towards a city-wide bike sharing system. Increased access to shared bicycles will make the choice for the bicycle even easier. The current Velo system within the Ring Road and on the left bank can compete with bike sharing systems in other and also larger world cities.

By expanding the bike sharing system mobility options will grow exponentially in the districts as well. Shared bikes can provide better connections between the districts and to the inner city as an extra, quick and accessible means of transport before or after bus, tram or car journeys. Electric bicycles, cargo bikes and other evolutions can further enrich the concept and integrate bike sharing in city life. The city is open to these evolutions and wants to support ne initiatives with added value.

The city is researching strategies and forms of cooperation with the private sector and with operators of other bike sharing systems such as Blue-bike and Fietshaven. Ultimately the city wants to arrive at a wide and diverse array of complementary initiatives for the whole city. The current Velo bike sharing system allows for mostly short journeys within the area covered by Velo stations. Other systems allow for further and more journeys inside and outside of the city in the course of a day (Blue-bike) or even a year (Fietshaven). (Bicycle Policy Plan 2015-2019: https://assets.antwerpen.be/srv/assets/api/download/6d5dcd9b-025f-4345-bbcb- 08094deadf57/fietsbeleidsplan_GB_web.pdf)

Modal share Car 41% Bike 23% Walk 20% PT 16% http://www.epomm.eu/tems/result_city.phtml?city=159&list=1, 2010

2. Description of Bicycle Share Scheme

- name bike share scheme and link to its website: Velo Antwerpen https://www.velo- antwerpen.be/en - in operation since June 9th, 2011 - operator Clear Channel - Partners: De Lijn - hardware supplier: Clear Channel International. They designed the system and source all parts from different suppliers, upon which they assemble the system themselves. This has the benefit that the bikes have “unique” parts, due to which they are not so attractive for bike theft. - contract duration: 10 years (2011-2021) - financing of the contract: - Subsidy of City of Antwerp - Partners (like public transport operator) - Users (via subscription fees)

3. Operational aspects Technology

The bike used by Velo Antwerpen is a sturdy bike ideal for short distances in the city. The bike has 3 gears, and a drive mechanism that replaces a regular chain to increase strength and easy maintenance and possible grease stains on clothing of the user. The saddle of the bike can be adjusted easily by releasing the clamp sliding the saddle higher or lower to the preferred height. The front wheel contains a hub dynamo giving power to both front and rear lights every time the bike is used without creating extra resistance when pedaling. The bike has an integrated luggage rack in the steering wheel. Elastic straps will secure the user’s bag or groceries aiding in a safer journey. The tires of the bike are inflated using nitrogen so they retain their pressure longer. Users won’t have to worry about getting a flat tire nor do they have to worry about getting a dirty clothes from a wet road surface as mudguards at the front and back prevent dirt and water from splashing. Also do they act as a barrier from getting your clothes trapped in the wheels.

registration Velo Antwerpen uses two subscription systems; a day or week pass and a year card. Retrieving these subscriptions can be done on their website, at the Velo-desk in Antwerp and by phone. The passes can only be bought by credit card and the year card offers a direct debit option alongside credit card. When registered correctly the user will receive a

user code and password. With the user code the user can retrieve a bike from any given station in Antwerp.

Map with stations:

tariffs

Operational key figures

Year Stations Bikes Rentals annual Average Average subscriptions rental trips per duration bike per day 2011 80 1.000 923.977 ? 2012 ? ? 2.061.200 2013 ? ? 2.558.657 2014 150 1.800 1.805.492 > 33.000 12 minutes 5,62

4. User Profile

26-40 years 46% old Residents 67% of Antwerp Male 60% female 40%

5. Communication / Marketing plan main target groups: people who use social media (generally young people) as twitter is a main communicator for Velo-Antwerpen.

6. Contact details: Name: Beatrice Moes Email: [email protected]

About VeloCittà: The European VeloCittà project brought together five cities that seek to improve their existing bike sharing schemes. In London (UK), Krakow (PL), Burgos (SP), Padua (IT) and Szeged (HU) the performance of the bike sharing system was enhanced through two complementary approaches. On the one hand marketing campaigns tailored to certain target groups, like students or commuters. And on the other hand adoption of the most effective available operational solutions with regard to organisational and financial aspects as well as political involvement. The ultimate benefit of VeloCittà is that it provides inspiration and builds capacity and knowledge in local authorities and bike sharing stakeholders to boost the uptake of bike sharing.

VeloCittà is a demonstration project co-funded by the Intelligent Energy Europe Programme of the European Commission. It had 11 project partners. It ran from March 2014 – February 2017. For more information, questions, project outputs and reports, please visit www.velo-citta.eu or send an email to [email protected]

Partners:

Case study – AUSTIN (USA)

Content 1. Description of the system 2. Operational aspects 3. City profile 4. Marketing & Communication ------

Description of Bicycle Share System

Name: B-Cycle (http://austinbcycle.com/)

In operation since: December 2013

Financing of the contract: Funding for this program is provided by the Better Bike Share Partnership and Downtown Austin Alliance. The Better Bike Share Partnership is a JPB Foundation-funded collaboration between the City of Philadelphia, Bicycle Coalition of Greater Philadelphia, the National Association of City Transportation Officials (NACTO) and the PeopleForBikes Foundation to build equitable and replicable bike share systems.

Operational aspects

Technology: When returning the b-cycle, the bike needs to be pushed all the way into an open dock. You should hear 3 beeps and see the green light flash to confirm the return. Subscribers can opt into text messages and receive a text every time the b-cycle is properly docked.

Registration: To access the network of on-demand bicycle stations, purchase annual or monthly membership or 3-day access online. Or, purchase a 24-hour access at any of the stations. Annual and monthly members check out bikes by swiping their card at the dock next to the bike they wish to use. 24-hour and 3-day access pass holders swipe the credit card they used to purchase the pass at the station kiosk to check out a bike. When done riding, return the bike to any station in the system and push it into any empty dock in the station.

You can purchase a 24-hour access at any time at any of the B-station kiosks with a major credit card (Visa, Mastercard, Discover, and American Express.) When the kiosk screen asks if you wish to purchase a day pass, select "Yes". You will be asked to sign our user agreement and enter any promo code you might have. After prompted to swipe your card, you may choose any available bike. Your 24-hour access will start with this checkout, and you will use this same card any other time you wish to checkout a bike during that period. Our annual and monthly memberships and Weekender Pass (3-day access) must be purchased online.

Tariffs: *plus tax

Subscription Costs Rides Extra Rates Annually $80* (€75,80) Unlimited rides up to 60 $4* for every 30 minutes minutes (+ 5 minute grace after the first 60 minutes period) Monthly $11* (€10,42) Unlimited rides up to 60 $15 one-time fee minutes (+ 5 minute grace $4* for every 30 minutes period) after the first 60 minutes 3 Days $15* (€14,21) Unlimited rides up to 60 $4* for every 30 minutes minutes after the first 60 minutes Daily $12* (€11,37) Unlimited rides up 60 $4* for every 30 minutes minutes after the first 60 minutes Prepaid $10* (€9,47) 8 rides up to 30 minutes

Additional fees: -Abandoned bike or improper return: $25* per hour (€23,69) -Damage to bike: $25-$1299* (€23,69-€1230,77) -Lost B-card: $5* (€4,74) -Lost key: $10* (€9,47)

Operational key figures: There is a location map for current B-stations. B-Cycle launched with 11 station on December 21, 2013 and have since continued to grow to more than 51 stations. There's a printed system map at each station and the B-cycle app for iPhone or for Android can be downloaded to see the map of stations on the go and check bike and dock availability.

In 2016 there were 17280 total check outs In 2016 there were 32 average checkouts per bike per day

Advanced operation figures:

Total number of trips 420.887 Total number of miles 1.203.708 (=1.937.180,25km) Total number of calories 47.982.758 burned Total carbon offset 1.140.827 Car avoidance trips 112.031

CUMULATIVE SYSTEM DATA AS OF JUNE 1ST, 2016

City profile Austin is the capital city of the United States state Texas and the seat of the Travis County. It is the 4th-most populated city (2,064,149 citizens on June 1, 2016) in Texas and one of the fastest growing cities of the whole United States. Austin is known as the most bicycle-friendly city in Texas. There are over 80 miles (130km) of bicycle lanes all through the city. The North Loop area has the highest bicycle commuting rates with over 13% of residents that are taking their bicycle to work! Cycling is also popular among students. A survey of the University of Texas showed that 57% of the students use their bike to get to the campus.

Austin B-Cycle is Austin’s bicycle sharing system, which makes it easy for people to hop on a

rented bike for short trips between +/- 50 stations all around Austin. It is an affordable and popular system with +/- 400 bikes. B-Cycle estimated that about a quarter of its bike checkouts replace a trip that was supposed to be made by car, based on an user survey. This means that an average of 140 trips avoided a car and used a bicycle instead per day.

Marketing & Communication

Key messages: “B-Cycle For All!” / “Take Austin by the handlebars”

Pictures, video links and graphs:

Stations:

Bicycle share Austin. -Data Source: American Community Survey 2011 5-Year Composite (Yrs. 2007-2011)

Contact details: Phone: 512-954-1665 (from 9am to 5pm Monday – Friday).

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February 2017

About VeloCittà:

The European VeloCittà project brought together five cities that seek to improve their existing bike sharing schemes. In London (UK), Krakow (PL), Burgos (SP), Padua (IT) and Szeged (HU) the performance of the bike sharing system was enhanced through two complementary approaches. On the one hand marketing campaigns tailored to certain target groups, like students or commuters. And on the other hand adoption of operational solutions with regard to organisational and financial aspects. Also political involvement was a major element in the project. The ultimate benefit of VeloCittà is that it provides inspiration and builds capacity and knowledge in local authorities and bike sharing stakeholders to boost the uptake of bike sharing.

Partners:

Case study Bergamo

1. City profile 2. Description of Bicycle Share Scheme 3. Operational aspects a. Bicycle withdrawals b. Subscription trends c. Bike use duration in 2016 4. User Profile 5. Marketing 6. Contact details

1. City profile Bergamo has approximately 120,000 inhabitants and, in Lombardy Region, it is the fourth most populated city. It is the capital of the namesake province, which is very wide and densely populated. Bergamo’s bike sharing service has been working since spring 2009, since then La BiGi has experienced a stunning growth both in memberships and in usages all thanks to several expansions, making it now consist of 22 stations (about 286 docking points), about 150 bicycles and 2 maintenance operators. The support for users is active 24h. One important feature of Bergamo’s bike sharing system is that the operation is completely carried out by ATB Mobilità, from management to maintenance.

Stefano Zenoni, Mobility councillor of the Municipality of Bergamo

Gian Battista Scarfone, general manager ATB Mobilità

2. Description of Bicycle Share Scheme

Name:La BiGi

Website:https://www.atb.bergamo.it/it/mobilita/bike-sharing

Commenced operation: spring 2009

Operator: ATB Mobilita S.p.A.(owned by the Municipality of Bergamo)

Hardware supplier: Bicincittà

Financials: Expansions: Municipality of Bergamo, management and maintenance: ATB Mobilità

3. Operational aspects The system uses a multiservice card, with Mifare technology. Memberships can be bought in ATB’s Information Point (in the centre of Bergamo) and through Bicincitta’s website (www.bicincitta.com) using credit card. The service can be used also with an app (Android and iOS).

Fares Annual subscription Euro: 25,00 (with a 5 euros credit to be used during the year) Up to 60 minutes FREE From 60 min to 120min Euro: 1,00 From 120 min to 180 min Euro: 2,00 Beyond 3 hours Euro: 5,00 With the APP, membership costs a flat fee of: o 4 euros for 4 hours of use o 2 euros for 1 hour od use

For La BiGi, 2 maintenance operators are in charge both of redistribution and maintenance, assembly and any other activity. There is one coordinator (one for technical aspects), but there are many other employees who are directly or indirectly involved: office workers (accountancy and management), electricians, control room operators, selling operators, who cooperate for this and other services operated by ATB Mobilità.

NUMERO DI PRELIEVI/DEPOSITIBicycle withdrawals MEDIO PER PERIODO

10.140

9.809 9.309 9.486 9.043 8.798 9.237 8.867 8.901 8.020 8.366 8.122 8.042 7.740 7.491 6.957 6.964 7.215 7.019 6.772 6.619 6.526 6.614 6.709 6.496 6.205

4.502 4.458 4.115 4.326 4.243 4.005 3.9343.965

2.549

Subscription trends

ADESIONI DA AVVIO DEL SERVIZIO (19 MAGGIO 2009) 5.200 5.000 4.856 4.682 4.781 4.800 4.549 4.589 4.627 4.440 4.488 4.600 4.385 4.419 4.832 4.400 4.711 4.200 3.969 4.000 3.800 3.600 3.483 3.400 3.200 3.018 3.000 2.800 2.674 2.600 2.400 2.182 2.200 2.000 1.800 1.600 1.400 1.614 1.200

Bike use duration in 2016

4. User Profile

5. Marketing

6. Contact details Name: Paolo Rapinesi Email: [email protected] Tel: 035364459

Partners:

Case study – Boston (Massachusetts), USA

1. City profile

Short city description The city of Boston is with 670.000 inhabitants the largest city in New England. Greater Boston however has an estimated 4,7 million inhabitants. The city is placed among the top 30 most economical powerful cities in the world. Boston has many colleges and universities exerting a significant impact on the regional economy. The city has over 350.000 college students from around the world, all contributing over $4,8 billion annually to the city’s economy. These schools are also major employers and attract many industries who settle in the city and surrounding region. Apart from schools tourism plays a large role in Boston’s economy too. In 2011 over 21 million domestic and international visitor came to Boston spending $8,3 billion.

modal share

Modal share Car 40.6% PT 33% Walk 14.5% Carpool 5.4% Bike 1.9% other 4.6% http://goboston2030.org/flipbook/files/Boston-Today.pdf , 2009-2013 survey

2. Description of Bicycle Share Scheme

Name bike share scheme: Hubway, https://www.thehubway.com/ In operation since July 28, 2011 Operator: Motivate Hardware supplier: 8D Technologies, PBSC Urban Solutions Contract duration: Financing of the contract:

3. Operational aspects

Technology

The frame of the bike is made out of aluminium and has a low center of gravity giving more stability to the user. The wide seat is comfortable and adjustable to the user’s preferred height. The bike has 3 speeds and brakes that are built into the frame of the bike, giving responsive brakes in all weather conditions. The bike has reflectors and self-powered LED lights at the front and rear that turn on automatically when riding the bike. The metal rack at the front of the bike gives the user the opportunity to carry belongings around while riding, which can be secured in place using the elastic cord attached to the rack. Tires of the bike are puncture-resistant and front

and rear fenders help protect the user form dirt and rain picked up by the tires. Chain guards are in place to prevent any grease from getting on to clothes.

Map

Hubway operates in four towns within greater Boston: Boston, Cambridge, Somerville and Brookline.

Registration Hubway works with 3 payment systems. The first are the 24 hour & 72 hour passes which don’t need prior subscription making them ideal for visitors and infrequent users. These passes can be bought at a kiosk at the end of every hubway station. 24-hour costs: $6 27-hour costs: $12 The second is a monthly membership. The user has to sign up first before making use of the membership which can be done on the website of Hubway. The monthly membership costs: $20 The third is an annual membership. As with the monthly membership the user has to sign up first. The annual membership costs: $85. For the two memberships options unlimited 30-minute rides are free of charge.

tariffs 24-hour & 72-hour Monthly membership Annual membership passes 0-30 minutes Included Included Included 31-60 minutes $2 $1.50 $1.50 61-90 minutes + $4 + $3 + $3 91+ minutes + $8 per each + $6 per each + $6 per each additional 30 minutes additional 30 minutes additional 30 minutes

Operational key figures

Year Stations Bikes Annual 24 & 72 Total trips Average Average members hour rental trip length passes duration 2011 61 610 3,203 30,655 142,289 2012 105 1050 7,042 68,752 533,874 2013 130 1200 9,714 88,644 913,109 2014 140 1300 12,673 88,644 1,192,805 2015 155 1500 13,248 102,445 1,139,310 2016 185 1600+ ? ? ?

About VeloCittà: The European VeloCittà project brought together five cities that seek to improve their existing bike sharing schemes. In London (UK), Krakow (PL), Burgos (SP), Padua (IT) and Szeged (HU) the performance of the bike sharing system was enhanced through two complementary approaches. On the one hand marketing campaigns tailored to certain target groups, like students or commuters. And on the other hand adoption of operational solutions with regard to organisational and financial aspects. Also political involvement was a major element in the project. The ultimate benefit of VeloCittà is that it provides inspiration and builds capacity and knowledge in local authorities and bike sharing stakeholders to boost the uptake of bike sharing.

Partners:

Case study – Brescia (IT)

Content - Description of the system - Operational aspects - City profile - Marketing & Communication - Contact details

1. Description of Bicycle Share System

Name: Bicimia. Websites: (www.bresciamobilita.it https://bicimia.bresciamobilita.it )

In operation since: 2008

Operator: Brescia Mobilità S.p.A (partly owned by the Municipality of Brescia). For Bicimia, 5 maintenance operators are in charge of redistribution / maintenance, assembly and any other activity. There are two coordinators (one for technical aspects, the other for service issues), but there are many other employees who are directly or indirectly involved: office workers (accountancy and management), electricians, control room operators, selling operators, who cooperate for this and other services operated by Brescia Mobilità.

Financing of the contract: Most expansions were funded by the Municipality of Brescia, while Brescia Mobilitia took care of the management and maintenance.

2. Operational aspects

Technology: Bicincittà: The stations are connected to the city’s IT network and are equipped with lights, intercoms and CCTVs. The system uses the city’s multiservice card, with Mifare technology.

Tariffs: Memberships can be bought in 6 different selling outlets, 2 Tourism / Mobility Information points and in other 4 places. The service can also be used with an app (Android e iOs).

Fares: Up to 45 minutes FREE From 45 min to 2 hours € 1,00 From 2 hours to 3 hours € 2,00 Beyond 3 hours € 5,00 Membership is lifelong and has no actual costs: users pay €20 as bike deposit, €5 as card deposit and €5 as initial credit. Some user groups, such as students, pay only the credit and are exempted from paying the deposits. With the app, membership costs a flat fee of €2 for 8 hours of use, with a €150 block as bike deposit until the end of the 8th hour.

Operational key figures: Year Registered users Bike takings Nr. of stations 2008 1040 22384 24 2009 1753 91292 25 2010 3149 127437 25 2011 5279 231403 39 2012 8277 404570 44 2013 11209 517809 62 2014 13914 634083 66 2015 16920 709377 70 2016 19106 67303 72 2017 - - 73

Advances operation figures: Average bike use duration in 2011: 18.50 minutes, Average bike use duration in 2017: 13.15 minutes

User profile:

Sex % Users 14-17 Over 65 55-64 F 38,26% 2.1% 2,2% 7.1% M 61,74%

18-24 45-54 24.7% 14.4%

35-44 16.9% 25-34 32.6%

3. City profile

Brescia’s bike sharing scheme is operated by Brescia Mobilità S.p.A (partly owned by the Municipality of Brescia) and the name of the service is Bicimia. The mobility councilor of the Municipality of Brescia is Federico Manzoni, Brescia Mobilità’s general manager is Ing. Marco Medeghini. Brescia has approximately 200,000 inhabitants and is Lombardia’s (regio in north of Italy) second most populated city after Milan. It’s the capital city of the Mamesake province, which is very wide and densely populated.

Brescia’s bike sharing scheme has been working since 2008; since then Bicicmia has known a stunning growth both in memberships and in usages, thanks to its several expansions. Nowadays it consists of 73 stations (about 741 docking points,) about 500 bicycles and 5 maintenance operators. The support for users is active 24h thanks to a control room. The service is integrated with all other mobility services of the city (underground, parkings, bycicle parkings, selling outlets etc): same smartcard, strategic positions of stations, same operational staff. One important feature

of Brescia’s bike sharing scheme is that the operation is carried out totally by Brescia Mobilità, from management to maintenance.

Modal share:

Modal Share Private transport 68% Non-motorized 18% Public Transport 14% (Source: Global BRT Data, 2006)

4. Marketing & Communication

Pictures, video links or graphs: Video: https://www.youtube.com/watch?v=7FZ6CMZlmoQ&feature=youtu.be

https://cms.bresciamobilita.it/public/resources/brescia%20mobilita/campagna-bicimiapp-a5- low(1).pdf?t=20150930150948 , flyer

5. Contact details [email protected] [email protected] tel. 0303061000

------February 2017 www.velo-citta.eu

Partners:

Case study – BUDAPEST (HU)

Content - Description of the system - Operational aspects - City profile - Marketing & Communication - Contact details

1. Description of Bicycle Share System

Name: MOL BUBI (https://molbubi.bkk.hu/a-molbubi.php)

In operation since: 8 September 2014

Operator: BKK Centre for Transport Budapest.

Subcontractors: Közbringa Ltd. (Redistribution and maintenance)

Hardware supplier: Nextbike, Csepel, T-Systems Hungary

Contract duration: 5 years

Financing of the contract: European Union & municipality of Budapest. Operation: Budapest/BKK (with a name sponsor: MOL, an Hungarian Oil and Gas company).

2. Operational aspects

Technology: Station based / smart bicycles.

Registration: Tickets you can buy either with the self-service at one of the terminals, on www.molbubi.bkk.hu or via he mobile application. Passes (subscriptions) are being sold at the BKK Costumer Service Centre.

Tariffs: When subscribing, the contracting party can chose a ticket or a pass;

Subscription Costs Number of hirable bicycles Ticket: 1 day €1,62 (HUF 500) 1 Deposit: €81,11 (HUF 25000) Ticket: 3 days €3,25 (HUF 1000) 1 Deposit: €81,11 (HUF 25000) Ticket: 7 days €6,49 (HUF 2000) 1 Deposit: €81,11 (HUF 25000) Pass: 90 days €25,31 (HUF 7800)  Regular price 4 €16,22 (HUF 5000)  Promotional price* Usage fee credit: €3,25 (HUF 1000) Pass: 180 days €40,56 (HUF 12500)  Regular price 4 €25,96 (HUF 8000)  Promotional price* Usage fee credit: €9,73 (HUF 3000) Pass: 365 days €61,32 (HUF 189000)  Regular price 4 €38,93 (HUF 12000)  Promotional price Usage fee credit: €16,22 (HUF 5000) *You are entitled to purchase your MOL Bubi pass at a promotional price if you consent to receiving commercial messages from BKK Zrt as per the conditions in the Data Management Policy.

Operational key figures:

Year Stations Bikes Users Rentals

2014 – Sept 76 1100 2015 – Sept 99 1150 2016 - Nov 112 1286 +/-4000 +/-1.5 million

Advanced operation figures

Year Registrations Average rental duration Average trip length

2017 +/-60.000 15 min 2km

User Profile: The market research is planned to be completed during the summer of 2017

3. City profile

Budapest is the capital city of Hungary and also the country’s economic and politic hub. The city has +/- 800.000 inhabitants and generates +/- 400,000 car trips per weekday. Thereby is the city also the largest metropolitan area in Central Eastern Europe. Budapest is an important city in Central Eastern Europe because of their implementation of transport management organisational schemes and the integration of different transport modes in the city. Budapest launched its bike- sharing scheme in 2014 with an unusual business model. MOL Bubi is a new product of BKK (Centre for Budapest Transport), which deeply integrates cycling into the well-developed public transport system of the Hungarian capital. MOL Bubi also brings innovative solutions to the field of bike-sharing. Ideas such as board computers and the electronic locks on the public bicycles effectively eliminate the problem that occurs when a docking station is entirely full.

Modal share: For cycling the modal share is 2% for the entire city of Budapest, 10% for the downtown areas.

Modal Share Car 22,84% Public Transport 33,88% Cycling 2,32% Walking 40,96% https://molbubi.bkk.hu/docs/20130611_LaszloKerenyi_Budapest_CyclingCity.pdf http://h2020-flow.eu/news/news-detail/city-in-the-spotlight-budapest/ http://www.bkk.hu/en/2013/11/bkk-reveals-the-bicycles-of-the-mol-bubi-public-bike-sharing-scheme/ http://h2020-flow.eu/flow-cities/budapest/budapest-en/

4. Marketing & Communication

Key messages: “Complementary Public Transport mode”

Main target groups: Public Transport users, office workers, non-cyclists, students & party people. Promotional tools like an integrated fare structure, multiple membership cards, community-building gamification approaches contribute to widening the target group of shared mobility services and so bringing more social benefits.

Pictures, video links and graphs: https://molbubi.bkk.hu/galeria.php , http://www.wocomoco.org/assets/docs/Infomaterialien-Kongress-2016/Praesentationen/Peter- Dalos.pdf https://www.facebook.com/estelle.bertron.7/videos/10207652743455948/

5. Contact details Péter Dalos Bubi Bike Sharing Product Manager BKK Centre for Budapest Transport

Mobile: +36 70 443 3799 E-mail: [email protected] Web: http://molbubi.bkk.hu

------February 2017 www.velo-citta.eu

Partners:

Case study Copenhagen

1. City profile 2. Description of Bicycle Share Scheme 3. Operational aspects 4. Marketing / communication 5. Contact details

1. City profile

Short city description With a population of almost 1.300.000 Copenhagen is not only the capital of Denmark but also the largest populated city of Denmark. The city plays a major economic role and contains the financial heart of Denmark. The economy is largely based on services and commerce. In 2010 350.000 people were employed with the vast majority working in the service sector. Less than 10.000 were employed in the manufacturing industries. With a GDP of 88.366 million euros in 2010 Copenhagen is listed as the 15th largest GDP per capita of regions in the European Union. For a long time focus was on bicycle transport in Copenhagen. The city introduced the first large scale bicycle share scheme of its kind in 1996 and was upgraded in 2014 with electric bikes. As the name suggests Copenhagen is listed number 1 as the most bike friendly city according to the Copenhagenize index

Message from the technical and environmental mayor “The bike share system in Copenhagen that we call ‘Bycyklen’ is not a new phenomenon. You could easily say that Copenhagen has gone from first launching a beta-version in 1996 as the first city in the world to introduce a bike share system, to an ultra-modern 2.0 version geared to meet both current and future requirements. The bike share concept is here to stay in Copenhagen, a city that the rest of the world recognizes as a mecca for cyclists.”

modal share Modal share Car 33% Bike 30% PT 20% Walk 17% 2014, http://www.epomm.eu/tems/result_city.phtml?city=227&list=1

2. Description of Bicycle Share Scheme

Name bike share scheme and website: Bycyklen, https://bycyklen.dk/en/ In operation since: 1 April 2014 Operator: City and Commuter Bike Foundation Hardware supplier GoBike Danmark A/S

Contract duration: Financing of the contract:

3. Operational aspects Technology

The bike has many modern features aiding in a comfortable bike ride. The tablet in front is has built-in GPS and is weather resistant. The battery is a 37V 10.000 mA lithium-ion battery providing assistance for up to 25 kilometers. The luggage rack can hold up to 15 kilos of luggage securely. The lock communicates with the tablet with the users username and pin code acting as the key. LED lights turn on automatically when the bike is in use. The Belt drive is similar in strength and durability as that of motorcycles, best of all it is practically maintenance free. The tires are filled with a special foam making the ride comfortable and puncture free. The frame is built in aluminium with internal cable routing. And last the electric motor uses a 250 watt motor located on the front wheel, when the brakes are applied the motor switches off automatically.

Registration

The user needs to create an account first, this can also be done on the tablet installed on the bike. Then login on the system to unlock and use the bike. Through the users account a bike can be booked in advance, reservation costs 10 DKK (1.50 euros) cancellation is free. Payment starts when bike is taken out of the dock and ends when returned to a dock.

Tariffs

There are three types of tariff structures. Pay as You Go is for infrequent users. Users pay 30 DKK (4 euros) per hour. Subscription is for frequent users who pay 70 DKK (9.50 euros) per month. Per month the first 140 minutes are free, and each additional minute will cost the user 0.35 DKK (0.05 euros). The flaw of these two registration types is that they only allow one user at a time, that is why a third registration type will be added to the system. Two prepaid packages with 10 hours and one with 20 hours. These packages allow five users to rent bikes simultaneously on one account.

Operational key figures

Year Stations Bikes Users Number of Average trip Average trip subscriptions duration length 2014 ? ? ? ? 102 min 8,8 km 2015 95 1860 ? ? 59 min 4,9 km 2016 104 ? 183,145 3.450 40 min 4,0 km

A map of all bike stations in Copenhagen

4. Communication / Marketing: Key messages: Main target groups Commuters and visitors

5. Contact details: Name: Iben Keller Email: [email protected]

Name: Tina Fussel Email: [email protected]

Name: Sofie Kyhn Jakobsen Email: [email protected]

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February 2017

About VeloCittà: The European VeloCittà project brought together five cities that seek to improve their existing bike sharing schemes. In London (UK), Krakow (PL), Burgos (SP), Padua (IT) and Szeged (HU) the performance of the bike sharing system was enhanced through two complementary approaches. On the one hand marketing campaigns tailored to certain target groups, like students or commuters. And on the other hand adoption of operational solutions with regard to organisational and financial aspects. Also political involvement was a major element in the project. The ultimate benefit of VeloCittà is that it provides inspiration and builds capacity and knowledge in local authorities and bike sharing stakeholders to boost the uptake of bike sharing.

Partners:

Case study Debrecen (Hungary)

- City profile - Description of Bicycle Share Scheme - Operational aspects - Communication / Marketing messages - Contact details:

1. City profile Councilor responsible cycling / Bike sharing: Zoltán Szilvassy dr. - rector

Short city description: Debrecen is the second largest city in Hungary. In addition the country's largest universities located here and there are lots of domestic and foreign businesses in the area. Due to the proximity of the Ukrainian and Romanian border the numbers of foreign companies are quite high. Through its’ international airport Europe’s more capital are approachable from Debrecen.

2. Description of Bicycle Share Scheme - name bike share scheme and link to its website - Unibike (www.unibike.hu) - in operation since: 2015 - operator: Sund Magyarország Ltd. - hardware supplier: Sund Magyarország Ltd. - contract duration: indefinite period - financing of the contract: Private financing (University of Debrecen)

The system is available only for University members (workers and students).

3. Operational aspects - Technology: RFID card (own, private card of the Uni - DEKA Card) - Registration: 300 HUF / 0,98€ (only once & lifelong) - Tariffs: 30 minutes for free, than 200 /HUF /hour (0,65€) - Operational key figures

Year Stations Bikes Users Rentals

2015 4 90 80 300 2016 4 90 250 1642 2017 6 90 n/a yet n/a yet

4. Communication / Marketing messages - key messages: Green Uni - main target groups: Students (8.000 foreign, 20.000 Hungarian and 3.000 workers) https://www.youtube.com/watch?v=KQXnMB2iBiA

5. Contact details

Szabó László – [email protected] Török Gergő – [email protected]

Partners:

Case study – Dublin (IE)

Content: - City profile - Description of Bicycle Share Scheme - Operational aspects - User Profile - Communication / Marketing plan - Contact details

1. City profile

Dublin is the capital of the Republic of Ireland and has a population of 1,350,000. The Dublin region is the economic center of Ireland. In 2009 the city was listed as the fourth richest city in the world by purchasing power and the tenth richest by personal income. In 2005 approximately 800,000 people were employed within the Greater Dublin Area (population back then was 1,600,000). Of those 600,000 were employed in the service sector and 200,000 in the industrial sector. To make Dublin more bike friendly the city council started installing cycle lanes throughout the city in the 1990s, reaching a network of 200 kilometers of cycle paths in 2012. Dublin ranks 15th on the copenhagenize index for most bike friendly city.

Andrew Montague became elected to Dublin City Council in 2004 and later that year proposed the dublinbikes Scheme.

Andrew Montague, lord mayor of Dublin June 2011–June 2012

Modal split:

Mode share Public transport 49.80% Car 32.60% Taxi 1.50% Walk 9.40% Cycle 5.40% Goods 0.50% Motor Bike 0.70% 2015 http://www.cycledublin.ie/blog/wp-content/uploads/2016/05/2015-Cordon-Count-Report.pdf

2. Description of Bicycle Share Scheme

Name: Coca-Cola Zero dublinbikes

Key Statistics: 101 stations and 1,500 bikes

Website: www.dublinbikes.ie

Commenced operation: September 2009

Operator: JCDecaux Ireland Ltd (sponsor Coca-Cola Zero) on behalf of Dublin City Council

Subcontractor: n/a

Hardware supplier: JCDecaux Ireland Ltd

Contract duration: 2006-2027

Financing of the contract: The Coca-Cola Zero dublinbikes scheme arose from a 2005 tender by Dublin City Council for the provision of a package of public amenities (bike rental scheme, wayfinding scheme, public information system) in return for concessions over advertising sites in the city – at a cost neutral basis to the Council. JCDecaux funded all set up costs with respect to the bike hire scheme including annual Operation and Maintenance costs. Dublin City Council receives membership and usage fees which contribute to operational costs following a major expansion of the scheme in 2014.

A map of all Coca-Cola Zero dublinbikes stations

3. Operational aspects

Technology: All stations have a terminal accepting an Annual Card or a 3 Day Ticket. Leap Cards (an integrated Public Transport pass) that have been linked with a member’s account can also be used. A number of terminals have credit card facilities enabling customers to purchase a 3 day ticket.

All station terminals allow customers to 1. Select a bike, 2. Consult their accounts, 3. View availability of bikes and stands at other stations, 4. Check a map with all stations, 5. Locate a credit card enabled terminal.

The official free Coca-Cola Zero dublinbikes smartphone App uses the geo-location and mapping functions of a smartphone in order simplify the use of the scheme, providing real time information about the availability of stations and bikes, as well as other useful scheme and account information.

Registration: Subscribers can either pay €25 a year for annual membership or take out a 3 Day Ticket subscription for €5. Payment is by credit card or direct debit. Journey use tariffs apply but all trips less than 30 minutes in duration are free. For both subscriptions, a 150 euro guarantee will be collected if the bike is not returned within 24 hours of rental.

Tariffs:

Operational key figures:

Year Stations Bikes Users (3-day Cumulative Subscribtions Average trip subscribtion) journeys (1-year) length 4/2010 44 550 10,098 556,497 21,134 16 minutes 4/2011 44 550 21,588 2,003,105 33,643 13 minutes 4/2012 n/a 550 n/a 3,500,000 44,600 n/a 11/2013 n/a 600 10,266 6,037,199 36,636 20 minutes 9/2014 100 1,500 9,395 7,951,866 46,695 20 minutes 4/2015 101 1,500 4,260 10,568,398 54,808 13 minutes 6/2016 101 1,500 6,245 15,105,650 59,808 14 minutes

Key milestones

 Scheme commenced operation in September 2009 with 40 stations and 450 bikes.

 One millionth rental in August 2010.

 Scheme expanded to 44 stations and 450 bikes between 2010 and 2011.

 Two millionth rental in May 2011.

 Three millionth rental in December 2011.

 Scheme expanded to 101 stations and 1,500 bikes in 2014.

 10 millionth rental in April 2015.

Current operational statistics

Current Valid Long Term Subscribers: 68,074 Short Term Subscribers (YTD): 17,798 Journeys (YTD): 4,355,437 Journeys (since launch): 17,767,766 Average Duration of Journey (YTD): 15 minutes Percentage of Journeys Free i.e. under 30 minutes (YTD): 96% Busiest Usage Day Ever: 16th September 2016 Number of Journeys on Busiest Day: 18,041 (All information accurate as at 31st December 2016)

4. User Profile

Gender distribution Male 65% Female 35% Dec 2016

Age distribution

14 - 17 0.16% 18 - 25 13.23%

26 - 35 43.63% 36 - 45 26.23% 46 - 55 11.47% 56 - 75 5.16% 75 + 0.12% Dec 2016

5. Communication / Marketing plan

Dublin’s bike culture has flourished in recent years as increasing numbers of people opt for the convenience of pedal power. Greater investment by Dublin City Council is leading to the provision of better cycling facilities and more and more people are returning to cycling as a cheap, efficient and healthy way to travel. Dublin is quickly becoming a cycling city again and Coca-Cola Zero dublinbikes has been one of the biggest drivers in making this possible.

The scheme has had a hugely positive impact on the city, improving citizens’ quality of life, bringing jobs closer to where people live, linking people with other modes of public transport and the city’s cultural destinations, as well as forming an integral part of the city’s transportation system. The attraction of Coca-Cola Zero dublinbikes is also evident in the diversity of people that can be seen using the scheme across the city. Students, tourists, business people all use the scheme to get around the city.

Maintaining equitable access to the scheme for all sectors of society has been a key principle since the scheme first commenced. 96% of journeys on Coca-Cola Zero dublinbikes are free as members don’t pay for journeys less than 30 minutes. Given that annual long term membership is just €25, this represents great value for money for users of the scheme. Providing a bike scheme with modest subscription fees has enabled the public to adopt ownership of the scheme and become guardians of the scheme’s bikes and infrastructure.

Longer term, Dublin City Council is committed to further expansion of the scheme with plans in place for a 14 Phase development programme to give an ultimate capacity of 5,000 bikes and 300 stations across the city. The further continuation of the advertising finance model will be key to ensuring that costs to subscribers are maintained at reasonable levels.

6. Contact details

Name: Mary Hussey Email: [email protected]

Partners:

BiciElx, Elche, Spain – Case Study

Content: - City profile - Description of Bicycle Share Scheme - Operational aspects - User Profile - Contact details

1. City profile

Message from the Councilor responsible for the Bike sharing scheme: - Urban mobility is a central axis in the planning of the municipality of Elche because of their social and economic implications. Nowadays, this mobility management is inevitably linked to the criterion of sustainability. We seek to introduce it transversely in the municipal government with the aim of contributing to the protection of the environment, human health and well-being of our population.

- From the Department of Mobility we manage public and alternative transportation modes that exist in our municipality. Our actions are aimed at promoting its use among the citizens and to facilitate their movement against the most polluting options. In the case of the bike, we have a public rent service, Bicielx, which has been implanted in the city successfully. Bicielx favored to the normalization of the use of the bicycle as a regular mobility mode.

- In Elche we have the conditions that favor the use of the bicycle: built-up compact, flat topography and pleasant temperatures. From the town hall we are faced with the challenge of generating the rest of conditions necessary to ensure that circulation in the bike is comfortable and safe.

- For this reason, in the mobility assembly -where there are represented many citizen groups- we are working to reach a consensus on policies that treat the bicycle as a priority vehicle in our city and get change patterns of mobility of our inhabitants. We work from four complementary aspects: update the regulations, expand the public bicycle rental system, improve infrastructure and raise awareness among the public.

- It's necessary to change the paradigm. We have to design Elche on the basis of tpublic and alternative transportation have to be the priority.

- Now in Elche we are experiencing a transition period between these two models. We work to make the change visible as soon as possible, by the time we are facing the unshakable car culture and we suffer the limitations in economic resources. As a consequence, politics can not be introduced as fast as we need.

- However, these were the challenges for other cities before when they bet on sustainable mobility. For this reason, our goal is to guarantee a long walk for this measures and cleaner manners for our city. Precisely, one of the most important feature in Elche is its natural heritage, so our responsibility is thinking green.

Esther Díez Valero, Council for Mobility

City description

Elche, a city accommodating over 232.000 inhabitants, is the province of Alicante´s second largest, the third in the Valencian Community and the twentieth in Spain (the fourth largest if we don´t count provincial capitals). The municipal limits occupy 326.07 km2 and enjoy their very own combination of terrain and landscape: countryside, coastline and mountains. Within the municipal boundaries we find 33 dependent areas.

Elche enjoys a privileged position in the center of what is known as the Spanish Mediterranean Basin, which itself is part of one of the major axes of European development. The five regions which make up the Mediterranean Basin, Catalonia, the Valencian Community, Murcia, Andalusia and the Balearic Islands accommodate over half the national population and generate over half Spanish economic activity. The city enjoys a series of attributes make it an ideal city in which to live and work as well for investment in the development of business initiatives and projects.

Elche is a dynamic, enterprising city, ideal for developing new business opportunities and job creation as it enjoys a series of key location factors for business activities.

The Elche City Authorities are applying a local development policy on the concepts of quality and sustainability, encouraging the compatibility of territorial use for economic activities linked with conservation and giving value to environmental, landscape and cultural assets.

The excellent communications, transport connections and infrastructures to and from Elche provide easy access to markets and national and international clients. Land, air and maritime transport available to the city ease the movement and transportation of people and goods within the so called Mediterranean Corridor. The Mediterranean Corridor stretches all the way from Algeciras to Helsinki and is considered as a strategic communications axis given its high potential for moving passengers and freight; its commissioning will have high economic, social and territorial impact.

From Elche there is direct access to the Mediterranean Toll Motorway and to the Dual Carriageway, the axes which follow the length of the coastline from France to Algeciras.

The city is connected directly to Alicante (22 Km) by way of the Vía Parque, with Murcia (63.8 Km) by way of the Autovía del Mediterráneo, with Madrid (432 Km) by the Autovía A-31 and with Barcelona (566 Km) via the Autopista del Mediterráneo. “El Altet” International Airport is within the municipal boundaries of Elche and carries the sixth largest number of passengers of all the Spanish airports: AENA figures recorded that in 2011, 9,913,764 passengers went through El Altet. In 2011, new Airport installations were inaugurated so the terminal now covers 333,500 m2, with 6,740 parking spaces and a potential operating capacity of 20 million passengers.

At present Elche has rail connections to both Alicante and Murcia, and has plans drawn up for a modern functional station for the High Speed Train on the Levante Line which will run through four Autonomous Communities: Madrid, Castilla La Mancha, Comunidad Valenciana and Región de Murcia.

Elche is very close to the Port of Alicante which boasts specialised services and installations making it ideal for both passengers and freight. It is mainly used for boats going to and from Europe, America, North Africa and the Balearic and Canary Islands. One of its highlights is the arrival of Cruise liners.

Elche City Council has used a state-owned company, “Promociones e Iniciativas Municipales de Elche S.A.” (PIMESA), to develop and transform land in preparation for business activities. PIMESA is the public company responsible for the management of urban mobility in Elche, managing all the services related to it, including BICIELX, individualized public transport system in the form of bicycles.

modal share 2011 survey Modal Share Car 43.1% Motorbike 3.3% PT 14.5 Private bicycle 4.3% Walking 31.3% Other 3.5% https://bicicletapublica.es/2016/04/04/conociendo-al-usuario-ii-cambio-modal/

Study urban mobility by urban buses of Elche (2016)

Taxi 0,23%

Moto Bicicleta 1,53% 2,43%

Coche 25,11% Autobús 42,80%

Andando 27,72%

Camión Otros 0,09% 0,09%

2. Description of Bicycle Share Scheme

name bike share scheme and link to its website: BiciElx, https://www.bicielx.es/bicielx/ in operation since: June 2010 operator: PIMESA, public company hardware supplier: MOVUS, company of Valencia (Movilidad Urbana Sostenible) contract duration: There is not a contract for managing BICIELX, PIMESA is a public company.

3. Operational aspects

technology

Bicielx bikes are made entirely from Aluminium with a focus on an ergonomic design, giving priority to safety and comfort. The bike has three speeds that easily and quickly change gears. The seats used are non-removable, comfortable and easy to adjust. A spacious front basket and a robust rack give the user the opportunity to carry small objects with them on the bike. All

bikes are equipped with dynamo powered front lights and battery powered rear lights.

Bicielx has 34 bicycle station in total spread over different areas in the city. Each Bicielx station has a terminal from which bicycles can be rented. The bikes are parked securely in docks. One dock can lock a total of two bikes to it.

Registration: The registration in bicielx must be made in the offices of PIMESA. It cannot be done from a bicielx station or online. The renewal of the subscription can be done online. tariffs subscriptions Total amount Daily 10.89 EUR Weekly 19.36 EUR Monthly 25.41 EUR Annual 36.30 EUR

First 30 Second 30 Third 30 Fourth 30 minutes minutes minutes minutes Included in 0.61 EUR 1.21 EUR 1.21 EUR subscription

Operational key figures

Year Stations Bikes Long Rentals Average Kilometres term rental per rental users duration 2010 14 109 387 21.736 1,66 2011 14 109 776 58.509 1,74 2012 34 223 1.619 205.917 2,19 2013 34 277 2.560 297.730 2,21 Sep/2014 34 296 2.524 327.302 2,15 2015 34 296 2.226 273.026 2,15 2016 34 296 1.880 282.284 2,12

Map of all bicielx stations in the city of Elche

4. User Profile According to Bicielx: the bike share network is predominantly used by commuters travelling to work and school, this is because 86,17% of all rentals per week are made outside of the weekends.

POR EDAD A 31 DE DICIEMBRE DE 2016 Edad Usuarios % menos de 14 años 0 0% de 14 a 24 años 500 27% de 25 a 34 años 482 26% de 35 a 44 años 436 24% de 45 a 54 años 298 16% más de 55 años 120 7%

POR OCUPACIÓN A 31 DE DICIEMBRE 2016 Ocupación Usuarios % Cuenta ajena 877 47,77% Estudiante 644 35,08% Autónomo 132 7,19% Desempleado 96 5,23% Sin ocupación 37 2,02% Pensionista 19 1,03% Sin clasificar 31 1,69%

POR GÉNERO A 31 DE DICIEMBRE DE 2016 Sexo Usuarios % Mujer 738 40% Hombre 1.097 60%

5. Contact details Name: Fernando Verdú Email: [email protected]

Partners:

Case study – Helsinki (Finland)

Content 1. Description of the system 2. Operational aspects 3. City profile 4. Marketing & Communication

Description of Bicycle Share System

Name: HSL City Bikes (https://www.hsl.fi/en/citybikes )

In operation since: May 2016

Operator: Helsinki City Transport (HKL) is responsible for the city bike sharing system. In practice, the system is maintained by CityBike Finland, a subsidiary founded in Finland by the supplier consortium, Smoove and Moventia. The bikes and bike stations are supplied by Smoove, and Moventia is responsible for supplying the stations with bikes at even rates and for the upkeep of the bikes.

Subcontractor: Advertisement sales are managed by ClearChannel, and the official sponsor is HOK Elanto (grocery store Alepa).

Financing of the contract: The Helsinki city bike system is procured by Helsinki City Transport. The contract has been made for 10 years for a total value of 12 950 000 euros.

Most of the costs are covered by advertising and sponsoring. Thereby do the user fees also contribute to the maintenance of the system, and they are intended to cover a similar proportion of costs as with other modes of public transportation, i.e. half of the costs.

The manufacturer of the City Bikes is Decathlon, which is a French sports retail giant. The bike was designed for Smoove to be used as a city bike, and similar bikes are used in their systems in other cities.

Operational aspects

Registration: Users can register on their computer or mobile device. It is possible to contact the City Bike Customer Service or to visit the Kamppi Bicycle Center at Narinkkatori for further help.

Tariffs: The costs of using a HSL city bike depends on the price of a pass that includes a 30 minute bike-use and potential charges for extra time when this is needed. 30 minutes should be enough to cross the entire area where the city bike scheme operates. If you want to cycle longer, the additional costs will be like shown in Figure 1. If the user exceed the 5hour-period, he/she will be charged with a fee of €80.

Fares: Day pass €5 Week pass €10 Season pass €25

Operational key figures: Year Number of bikes Nr. of stations 2016 500 50 2017 (aim) 1400 140

Advanced operation figures:

To follow

City profile

Helsinki is the capital of Finland. The city has a population of 629.512 inhabotants, an urban population of 1,231,595 and a metropolitan population of more than 1.4 million.

The City of Helsinki strives to raise the share cycling to 15 percent of all modes of transport in the city by 2020. In 2013, this share was 11 percent. Means to increase the popularity of cycling are listed in a cycling promotion programme, which was approved by the City Planning Committee in spring 2013. The activities proposed in the programme aim to make cycling more attractive on routine journeys.

Helsinki region has good facilities for cycling. There are some 3,000 kilometers of cycle paths in the metropolitan area and about 12,000 Park & Ride spaces for bicycles across the region. In the coming years, the metropolitan area cities will construct more high-quality cycle routes. In addition, 8,000 new Park & Ride spaces for bicycles will be provided.

Cycling is a mode of transport that is taken account of when planning housing, land use and transport solutions, as well as in town planning, transport policy, legislation and other decision- making related to transport. According to a study conducted by the City of Helsinki, investing one euro in cycle paths will yield almost eight euros in health benefits and time savings. Compared to other transport projects, the impact is much greater.

Modal share:

Modal Share Car 23% Public Transport 34% Bicycle 11% Walk 32% (Source: epomm, 2013)

Marketing & Communication

For cycling in general, HSL and the Cities of Helsinki, Espoo and Vantaa have developed a marketing strategy aimed to encourage more and more people to cycle. The goal of the strategy is to change the attitudes of the residents to be more cycle-friendly and develop mutual understanding among all road users. The aim is to normalize cycling: it is one mode of transport among others. In 2016, the theme is “Now we are rolling”. The aim is to tell what the municipalities and HSL are doing to make cycling a convenient mode of transport for as many people as possible.

The brand color for cycling is yellow, which is also the color of city bikes. Other elements of the image include a bicycle icon, bicycle pattern, dotted line, pictogram library and an image bank. The elements of the image can be found in HSL's Style Guide. Specifically for the bike share scheme, Clear Channel Finland organizes project promotion and partnerships as a Moventia & Smoove subcontractor. Helsinki Cooperative Society Elanto’s (HOK- Elanto’s) grocery store Alepa is the main cooperation partner of the city bike’s and supports the system’s implementation.

HSL is responsible for the city bike website at hsl.fi/citybikes and the city bike functionality of the Journey Planner. In addition, HSL and HKL are jointly responsible for the marketing of the system.

Contact details

Mr Samuli Mäkinen, Helsinki City Transport, HKL Samuli.Mä[email protected]

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February 2017

About VeloCittà: The European VeloCittà project brought together five cities that seek to improve their existing bike sharing schemes. In London (UK), Krakow (PL), Burgos (SP), Padua (IT) and Szeged (HU) the performance of the bike sharing system was enhanced through two complementary approaches. On the one hand marketing campaigns tailored to certain target groups, like students or commuters. And on the other hand adoption of operational solutions with regard to organisational and financial aspects. Also political involvement was a major element in the project. The ultimate benefit of VeloCittà is that it provides inspiration and builds capacity and knowledge in local authorities and bike sharing stakeholders to boost the uptake of bike sharing.

Partners:

Case study – MADRID (SP)

Content Description of the system Operational aspects City profile Marketing & Communication Contact details

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1. Description of Bicycle Share System

Name: BiciMAD (www.bicimad.com)

In operation since: June 2014

Operator: EMT-Empresa Municipal de Transportes de Madrid (www.emtmadrid.es)

Subcontractors: Bonopark & Booster-bikes

Contract duration: 12 years with a clause to extend for a period of 4 years. (Contract began in November 2013, though the system was launched in June 2014).

Financing of the contract: The holder of the BiciMAD-ystem is the Madrid City Council. The contract establishes a payment to the operator based mainly on the availability of bicycles. Additionally it also establishes a system of quality indicators that influence the payment. In addition, the operator raises the money from users (payment) on which it taxes. Currently, the bike sharing system does not contemplate the sponsorship formula.

2. Operational aspects

Technology: BiciMAD is a public transport service 100% provided by electric bicycles (pedelecs). BiciMAD stands out due to the accessibility of the information it offers to improve the user experience; • Information in real-time on available bicycles and stations. • Instant registration with a credit or debit card.

Registration: There are two possible types of users: 1. Annual subscriber: either at www.bicimad.com , on the BiciMAD mobile application, on the 010 telephone (915 298 210 if calling from outside Madrid) or at “Línea Madrid” Citizens' Advice Bureau. Users receive a subscriber code to collect their card from the totem at any bike station. From then on, subscribers just need to go to one of the BiciMAD stations to use the service, provided they have a balance on their card. 2. Occasional user: on the bike station totem, users can get a 1, 3 or 5 days’ use card. At the end of the selected period, user will be billed for the total use time of the bikes.

Tariffs:

ANNUAL SUBSCRIPTION o Annual subscription rate without a Madrid Travel Pass seasonal ticket: €25

o Annual subscription rate with a Madrid Travel Pass seasonal ticket: €15  First 30-minutes: €0.50 o Subsequent 30-minute fractions: €0.60  Bonus for collecting the bicycle from a busy station (over 70% full): €0.10  Bonus for returning the bicycle from an underused station (under 30% full): €0.10

o Bonus for reserving a docking point at the destination (may not be applied in conjunction with the bonus for returning to an underused station): €0.10 o Penalty for exceeding two hours  per hour or fraction: €4 OCCASIONAL CARD o Rate for the first hour or fraction thereof: €2 o Rate for the second hour or fraction thereof: €4 o Bonus for collecting the bicycle from a busy station (over 70% full): €0.10 o Bonus for returning the bicycle to an underused station (under 30% full): €0.10 o Bonus for reserving a docking point at the destination (may not be applied in conjunction with the bonus for return to an underused station): €0.10 o Penalty for exceeding two hours, per hour or fraction thereof: €4

Operational key figures:

Year Stations Bikes Users Rentals (Annual subscription) 2014 123 1560 27.649 726.662 2015 165 2028 59.169 3.075.454 2016 165 2028 60.430 2.807.137

User profile: Regarding to BiciMAD user’s profile, it is slightly moere men than in women make use of the bike sharing system. 40.6% of the users are between 26 and 35 years old (the largest age group), while 65.5% of the users are between 26 and 45 years old. This profile, together with the hours of maximum use, gives us a general profile of young users who use BiciMAD mainly in labor trips (to go back and forth to/from work).

BiciMAD users per age (%)

3. City profile

Madrid is the capital and largest city of Spain and the third largest in Europe (after London and Berlin) with a population of +/- 3.23 million inhabitants and a total area of 605.77 km2. The metropolitan area of Madrid, with about 6 million people, is the third most populous in Europe after Paris and London.

Around 8.4 million trips occur on a weekday in the city of Madrid, which accounts up to 3,415 km of highways Ms. Inés Sabanés. Environment and Mobility Councilor, with one of the BiciMAD e-bikes (938 km correspond to high capacity ones). The main highways network, with a radial structure, is complemented with 2 rings and 2 semi - ring highways. In the recent years, the growth in Madrid has led to the challenge of how to combine the spread of the city with the mobility needs of the population without generating impacts. For instance, on traffic congestion, air quality and occupancy of public space, among others. Nevertheless, the city of Madrid has an extensive and comprehensive public transport system. For example , the subway system has 338 stations , 2,157 trains and a network of 339 km, while the municipal transport company (EMT) has 204 bus routes (with are good for 3,725 km), 10,024 bus stops and 1,900 vehicles using a wide variety of alternative fuels (100% electric, hybrid and CNG buses) . In addition to this, there are 13 transport interchanges which are key in the promotion of intermodality. Therefore, the city of Madrid manages a complex set of urban infrastructure and public services, in which transportation and mobility plays a key role. Madrid is very interested in the development of appropriate policies, services and initiatives to lay the foundations for a sustainable future and a better quality of life of their citizens. These policies try to address the problems such as housing, energy, environment, urban services and of course, mobility. Therefore, cycling plays a keyrole.

Modal share: Regarding the modal share, the following tables show data for both Madrid City and Madrid Region (metropolitan area). These figures are extracted from the Madrid City SUMP.

4. Marketing & Communication

Two months before launching BiciMAD system, an advertising campaign was carried out. Directed by the main actors of the urban mobility, with the objective of raising awareness about safety and about the basic norms established by the ordinance of mobilit,y as well as to promote (from a positive perspective) the coexistence between pedestrians, cyclists and car drivers. A communication campaign was designed under the claim “Nos mueve el respeto” ("Respect moves us "), with different messages addressing each of the defined target groups. Media campaign was disseminated mainly using on-street advertisement panels and buses. These actions were carried out in close cooperation with Madrid City Council. The campaign for launching BiciMAD system started in June 2014. Under the slogan “Madrid recibe a la bici con una gran sonrisa” ("Madrid receives the bike with a big smile"). It was intended to inform Madrid citizens of the existence of this new service and means of public transport, as well as to create a positive disposition towards the public bicycle service.

Pictures, video links and graphs:

Raising awareness and safety campaign (using the back side of a bus)

Launching BiciMAD service

5. Contact details

Sergio Fernández Balaguer Empresa Municipal de Transportes de Madrid, S.A. (EMT) Communication and Consultancy Directorate Consultancy and European Projects department C/Cerro de la Plata 4 28007, Madrid - Spain Telf.: +34 914068831 [email protected]

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February 2017 www.velo-citta.eu

The VeloCittà project runs from March 2014 – February 2017. It brings together the urban Bike Sharing Schemes (BSS) from London (UK), Krakow (PL), Burgos (SP), Szeged (HU) and Padua (IT). They will increase the levels of use by implementing campaigns for specific target groups and by executing operational improvements. The project also aims to support other BS schemes across Europe to increase their user numbers and efficiency by providing a knowledge and experience base on communications and operational approaches, in the form of a permanent online Bike Sharing workspace.

Partners:

Case study – PISA (IT)

Content Description of the system Operational aspects City profile Marketing & Communication Contact details

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1. Description of Bicycle Share System

Name: CICLOPI (http://www.ciclopi.eu/)

In operation since: May 2013

Operator: Bicincittà from Torino (Italy). There are no subcontractors.

Hardware supplier: Bicincittà (same as operator)

Contract duration: 3 years (started 01-01-2017)

Financing of the contract: The local agency for mobility (Pisamo) collects money from the private parking facilities + pays every year an average of €200.000 per year for the bike sharing system.

2. Operational aspects

Technology: Third generation & RFID(Radio-Frequency Identification)

Registration: Either online, at one of the two sales points or with the smartphone app ‘Ciclopi’

Tariffs: When subscribing, the contracting party can chose one of the following kind of subscriptions: annually, weekly or daily:

Subscription Costs Extra Rates Annual €35 (students: €25) < 30 minutes: free 30-60 minutes: €0,90 60-90 minutes: €1,50 > 90 minutes: €2,00 Weekly €10 < 30 minutes: free 30-60 minutes: €0,90 60-90 minutes: €1,50 > 90 minutes: €2,00 Daily €5 < 30 minutes: free 30-60 minutes: €0,90 60-90 minutes: €1,50 > 90 minutes: €2,00

Operational key figures:

Year Stations Bikes Users Rentals

2013 14 130 600 90,000 2014 15 140 1000 150,000 2015 18 140 1200 160,000 2016 24 160 1300 160,000

Advanced operation figures:

Year Registrations Average rental duration 2013 600 13 minutes 2014 2000 13 minutes 2015 3500 13 minutes 2016 4500 13 minutes

3. City profile

Ing. Giuseppe Forte- Vice Mayor of Mobility: “Pisa has an excellent transport infrastructure, which facilitates air and terrestrial (road/raid) accessibility to the city, an international airport in proximity (less than 5 km from the centre of the city of Pisa), railway links, and a network of motorways, which provide easy access to other major Italian cities. Pisa can boast the quality of life that is renowned worldwide, which allows companies to attract and retain key skills for business. It possesses an extraordinary historical, cultural, artistic, and architectural urban heritage and a great diversity of landscapes, sea and land, which make it one of the top tourist destinations in Italy and Europe. It benefits from a preserved environment and a high quality of air. One of the key priorities of Pisa is creating a new protocol on Mobility for 2016 and beyond. For this reason, the city is in collaboration with local institutions, associations and research organizations. The goal is to promote coordinated actions to size the mobility of the future to the needs of the citizens and to encourage the development of alternative transport means to the private car. The Table is chaired by the Municipal Assessor of the Mobility brings together with the City and other local authorities, the CNR, the University of Pisa, the Scuola Normale Superiore, the Scuola Superiore Sant’Anna, the Azienda Ospedaliero Universitaria Pisana, USL, Azienda Regionale per il Diritto allo Studio Universitario, CTT Nord, Camera di Commercio, Ufficio scolastico provinciale, Società della Salute & Pisamo.”

4. Marketing & Communication

Key messages: “Pisa cycles Great”, “save your time, save your money, ride for your health”

Main target groups: Students (55.000), City Commuters & Tourists. The Municipality of Pisa has launched a public survey about people needs on urban mobility. The campaign -realized by Pisamo and the National Research Centre of Pisa- has been successful,

(with the participation of over 6220 citizens), and it has been focused on people needs for a better development of an efficient and sustainable urban mobility. The analysis of the collecting data will allow to decide the further strategies for the city.

Pictures, video links and graphs: www.ciclopi.eu , https://www.youtube.com/watch?v=EQpXr64X3AE

5. Contact details

Marco Bertini PISAMO Bike Office Via Battisti 53, 56125 Pisa 392 9707002 [email protected] ------

February 2017 www.velo-citta.eu

Partners:

Case study – Strasbourg (FR)

1. City profile 2. Description of Bicycle Share Scheme 3. Operational aspects a. Technology b. Registration c. Tariffs d. Operational figures 4. Marketing 5. Contact details

1. City profile Strasbourg is a city with 484.000 inhabitants making it the largest city and capital of the Grand Est region in France. Strasbourg historically has been an important city within Europe, therefore it is now the seat of several European institutions, such as the Council of Europe, Eurocorps, the European Parliament (once a month) and the European ombudsman of the EU. Although Strasbourg has been part of France from 1683 the city still remained connected to the German-speaking intellectual world throughout the 18th century. The city’s university attracted numerous students from the Holy Roman Empire making the city a center for humanism in Europe. Still to this day the three universities based in Strasbourg rank in the top of France’s universities.

modal share modal Share Motor 47% vehicle Walk 33% PT 12% Bike 8% 2009, http://www.epomm.eu/tems/result_city.phtml?city=8&list=1

2. Description of Bicycle Share Scheme

Name bike share scheme and website: Vélhop: http://www.velhop.strasbourg.eu/en/sag_accueil.html In operation since: 23 September, 2010 Operator: Strasbourg Mobilités Hardware supplier Smoove Contract duration: Nov. 2010 - Financing of the contract:

3. Operational aspects

Technology:

The Velhop bikes are comfortable to use, have a high performance, safe and well-maintained. The bikes have 3 gears, a large basket and each bike has a padlock allowing the user to leave the bike

for a short period. All Velhop bikes have a shaft drive instead of a chain, this means no dirt stains on clothes.

The system has a total of 18 automatic stations (self-service) and 5 manned shops offering help with group hire and customer service. The stations are placed in strategic locations such as public transport hubs and popular destinations.

Map

Registration Velhop has three registration systems; occasional hires, liberte formula and long-term rental services. Occasional hires is for visitors and infrequent users. Bikes can easily be hired in manned shops, however can also be hired from automatic stations by calling 09 69 39 36 67. A code will be given that is valid for 7 days.

The liberte program comes in combination with Badgeo (strasbourgs public transport pass) Within the program three subscriptions can be made:

The long-term program allows for users to lease a Velhop bike for a period of 1 up to 12 months. Before using this program a 150 euro deposit is in place. The bike has to be taken in to a Velhop shop for maintenance every 3 months. Damages have to be paid by the user (apart from wear and tear).

Tariffs

Mobility pass: The mobility pass is a way of moving about the metropolitan area of Strasbourg by grouping together various different modes of transport: bus, tram, bicycle, car sharing, park and ride and coaches. Customers have the choice between two annual options: Liberté and Premium. The mobility pass prices are attractive; for less than €3 more than a monthly bus and tram pass, the mobility pass allows customers to use Vélhop bike sharing scheme, the use of all CTS park and ride car parks (4,200 spaces) and the right to use the car-sharing scheme as well.

Operational key figures Vélhop:

4. Communication / Marketing Key messages: n/a Main target groups: n/a

5. Contact details Name: Pierre-Marie Garnier Email: [email protected]

About VeloCittà: The European VeloCittà project brought together five cities that seek to improve their existing bike sharing schemes. In London (UK), Krakow (PL), Burgos (SP), Padua (IT) and Szeged (HU) the performance of the bike sharing system was enhanced through two complementary approaches. On the one hand marketing campaigns tailored to certain target groups, like students or commuters. And on the other hand adoption of operational solutions with regard to organisational and financial aspects. Also political involvement was a major element in the project. The ultimate benefit of VeloCittà is that it provides inspiration and builds capacity and knowledge in local authorities and bike sharing stakeholders to boost the uptake of bike sharing.

Partners:

Turin (IT) – Case Study

Content: - City profile - Description of Bicycle Share Scheme - Operational aspects - User Profile - Contact details

1. City profile Turin (Italy) is a town of 890.000 inhabitants, 130 kmq, capital of Piedmont region. With a metropolitan area of nearly 2.000.000 inhabitants, the City of Turin is the 4th largest Italian municipality and the 3rd economic district also Turin is one of the major cities concerning university and scientific life, tourism and culture in Italy.

modal share Car 43% PT 23% Feet 29% Bicycle 2% Others 2% (Metropolitan Mobility Agency, 2013)

2. Description of Bicycle Share Scheme - name bike share scheme and link to its website: TOBike, www.tobike.it - in operation since: June 5, 2010 - operator: Comunicare/Bicincittà - hardware supplier: Comunicare/Bicincittà - contract duration: 12 years (until 12 october 2021) - financing of the contract: € 3.000.000 public contribution + income of the service + economic exploitation of advertising spaces.

3. Operational aspects - technology By means of an electronic card, users can take a bicycle at any Bicincittà bike rack in the territory and return it at any other free rack. Each docking station contains a totem with all the information about the service: a map of the territory, showing where the docking stations are, the rules of usage, useful information and phone numbers. The totem also has the function of making the system visible and recognisable: with graphics and colours coordinated with those of the scheme, this urban furniture element will help citizens to recognize the docking station, making it visible from a distance and helping to spread the sustainable mobility message. The other elements of the docking station are the automated racks where the bikes are parked, equipped with reading systems for the cards and docking devices for the bikes. Totems and racks are assembled onto a self-supporting platform, with anti-slide surface, allowing to lay the station on the surface of ground without diggings or other works, except normal electric connection.

- registration The subscription can be daily, weekly, or yearly and can be renewed as many times as the user needs

subscription Tariff Yearly € 25 Weekly € 8 Daily € 5

Yearly tariffs First 30 minutes Second 30 minutes Third 30 minutes Fourth 30 minutes (and following) Free of charge € 0.80 € 1.50 € 2

Weekly + daily tariffs First 30 minutes Second 30 minutes Third 30 minutes Fourth 30 minutes (and following) Free of charge € 1 € 2 € 3

Bicincittà’s operating system allows subscribing to the service directly through the web portal. To access the service, users must register in the site, by entering their personal data, and they will then be able to buy subscriptions with their credit card. Similarly, it is also possible to buy subscriptions as presents, by typing directly the data of the addressee. In the same section users can top up their card’s credit. The online subscription procedure includes accepting terms and conditions of the service. The card will be sent to the buyer by post, or with bike messengers in town or it can be collected at subscription office.

- Operational key figures

Year Stations Bikes Users Rentals

2013 106 800 21000 1.730.000 2014 117 9000 21500 1.740.000

2015 132 1000 21500 1.750.000 2016 133 1000 21000 1.500.000

4. User Profile

Age Gender Education Profession distribution 16-28 21% Female 49% High school 28% Workers 47% 29-39 25% Male 51% University degree 67% Students 15% 40-55 35% Freelance 18% >55 19% Unemployed 8% Others 12%

5. Contact details

Città di Torino Area Ambiente Claudio Ardito, Ufficio Biciclette +39 011 01120186

Partners: