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Media Information 2017

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Media Information 2017 MEDIA INFORMATION 2017 Great Run Publishing Portfolio Incorporating the iconic Athletics Weekly, Great Run Publishing is a unique portfolio of Sporting titles Great Run magazines published in print and online. In 2017 we will publish close to 750,000 magazines covering all aspects Focused around each of the 8 Great Runs (Stirling, Manchester, Newham, North, Bristol, of the sport delivering key information and must-read content for the elite athlete, the track and field Scottish, Birmingham and South), the Great Run magazines provide both a guide to runner, the outdoor enthusiast, the cross country and the recreational runner. each event and also information on the best preparation for taking part. From nutrition, to psychology, to which charity to run for and what to wear, The Great Run magazines are Athletics Weekly delivered to each participant 6 weeks before the big day making them the ideal pre-race Athletics Weekly is the UK’s companion for over 200,000 dedicated runners. No.1 magazine, website and social media hub for road running, track & field and cross country. First published in 1945, REVIEW OF 2016 WINTER 2016 £9.99 AW is considered the bible of the sport, avidly read by runners, 10 BEST athletes and fans alike. BITS OF KIT RACES TO REMEMBER PLUS Running Monthly THE EVENTS WHICH YOUR HIT THE HEIGHTS GUIDE OLYMPIC Published monthly HEROES TO HOW MO AND CO 2017 and integrated within STRUCK GOLD the market leading BOLT EXCLUSIVE ENNIS-HILL ‘I WANT TO GO AND THE OUT AT THE TOP. I BATTLE AW, Running Monthly DON’T LIKE LOSING’ OF RIO provides everything a runner needs to Bi-annual publications improve performance commemorating the big and focus on achieving moments from the world running targets. of Athletics. Athletics Weekly Portfolio ATHLETICS WEEKLY RUNNING MONTHLY E-NEWSLETTER Founded in 1945, Athletics Published monthly, and integrated Athletics Weekly’s free, fortnightly email newsletter Weekly has been providing news within the market-leading AW, delivers the latest insight direct to the users inbox. and views from the sport of Running Monthly is packed full Advertise your business here to reach an opted-in Athletics for over 70 years and of everything a runner needs to audience with an active interest in all things running to this day remains the world’s improve performance and focus on related. only weekly printed running and achieving running targets. athletics magazine. With over 60 Circulation: 151,000 opted-in subscribers pages every week covering the Published Monthly – first week of latest news, comment, results, every month SOLUS E-BLAST fixtures, coaching and product advice, Athletics Weekly is THE magazine for track and ATHLETICSWEEKLY.COM Drill into AW’s huge database to select the most suitable field, cross-country and road racing and race walking. readers for your advertising campaign and target these It is considered the authoritative voice of athletics in Covering everything from news, events and product readers exclusively with a tailored, solus email. the UK. reviews, to nutrition and coaching advice and competitions, athleticsweekly.com is SPECIAL SUPPLEMENTS AND Circulation: 10,000 the leading online resource for athletics BOOKAZINES Weekly – every Thursday in the UK. AW’s dedicated channels make it easy for users to find relevant Throughout the year, Athletics Weekly produces a information across a broad range of number of special supplements focussed around major running related areas. Each month, events in the Athletics calendar as well as bi-annual over 100,000 unique individuals visit the bookazines. website generating more than 700,000 page views. Athletics Weekly Audience Gender: 60% Male / 40% female 17% are recreational runners Average household income run/train more than 3 times per week £50,000+ 70% 93% Spend up to £1000 on sports run/train every day equipment 25% Over 70% are running/athletics club 3/4 of reader enter running/athletics members events 50% have taken part in overseas events. Of 50% are club competitors the remainder, 1 in 3 said they would consider doing so in the future Actively Engaged Audience MAGAZINE DIGITAL Average monthly web traffic stats 60% say the print magazine is still their favourite way to enjoy AW 80,000 Unique visitors 155,000 sessions 265,000 page impressions Print 60% 71% visit website every week visit website every day Digital/Website 24% 35% 10% visit several times per day Social Media 16% (Average time spent on site/User Sessions) 50% spend between 5 – 10 mins on site per session 24% spend 11 – 30 mins on site per session 57% of audience have held subscription for over 5 years 85% of audience have had subscription for more than 1 year. Unique Audience, can’t easily be reached elsewhere. Over 55% of readers don’t regularly read any other athletics/fitness magazines. Editorial Highlights ATHLETICS WEEKLY RUNNING MONTHLY 5 Jan Great Edinburgh XC Preview Get Into Good Habits Product Review: New for 2017 12 Jan Great Edinburgh XC Coverage Product Review: Head Torches 26 Jan Cross Country Challenge CardiffMy favourite kit right now 2 Feb Footwear Special Product Review: Footwear 9 Feb Product Review: Nutrition 16 Feb British Indoor Champs Coverage Product Review: Ultra Update 23 Feb Birmingham Indoor GP Coverage Product Review: Socks 2 Mar English National XC Coverage European Indoors Preview Spring Marathon Special Product Review: Spring Clothing 2017 9 Mar European Indoors Coverage Product Review: Running Tech/Watches 16 Mar Inter Counties Cross Country Product Review: Sports Bras 23 Mar English Schools Cross Country (Preview) Product Review: Trail Shoes 30 Mar World Cross Country Champs Coverage My favourite kit right now Advertising Rates PRINT ADVERTISING WEB RATES Full page £1,200 Leader-board £15cpm Half page £650 Banner £9cpm Double Page Spread £2,000 MPU £15cpm Full page advertorial £1,700 Skins £1000 per month DPS advertorial £3,000 Sponsored Section Header On request Sponsorship rates On request Site/Section Takeover On request Other sizes available on request 30% extra for cover sites Agency commission 10% LOOSE INSERTS E-MARKETING RATES Loose inserts £40 per 000 E-zine/Newsletter £990 Solus e-Blast/Branded mailer £100cpm SOCIAL MEDIA Retweet or Share £50 (per action) Tweet £100 (per post) Facebook £150 (per post) Mechanical Specification PRINT DISPLAY SPECIFICATIONS HEIGHT WIDTH Quarter Page 132mm 93mm Half Page (Landscape) Trim 148mm 210mm Type 132mm 192mm Bleed 151mm 216mm Half Page (Vertical) Trim 297mm 105mm Type 271mm 93mm Bleed 303mm 108mm Full Page Trim 297mm 210mm Type 271mm 192mm Bleed 303mm 216mm Double Page Spread 303mm 426mm DEADLINES On Sale Date - every Thursday Booking Deadline - Friday prior to publication date Copy Deadline - Monday prior to publication date Great Run Magazines The ideal race companion for over 200,000 dedicated runners Brendan Foster (Olympic Medallist and Athletics Commentator), founded The Great Run Company in 1988, based on his simple belief that running is good for you and should be encouraged. Following the blueprint of our original event, The Great North Run, officially recognised as the World’s big- gest half marathon, we’ve created a national series of televised mass participation sports events – it’s the biggest in the world and still growing. There are 8 of the biggest Great Run events in the publishing calendar reaching over 200,000 participants across the series of magazines – each drawn by the chance to compete against the world’s best athletes and raise millions of pounds for charity. Reach 200,000 dedicated runners from just 3 pence per reader* *(Price based on Half Page advert in complete series) Each runner receives a personally addressed copy of the Great Run Magazine, sent 8 weeks prior to race day and packed full of useful help, tips and advice to ensure the best possible experience. From training plans, health and nutritional advice right through to how to get there, where to stay, and what to do while you’re there, the Great Run magazine is the ideal pre-race companion for 200,000 dedicated runners. Designed to be read and retained, enjoyed and shared, advertising in the Great Run magazines benefits from an extensive shelf life, huge pass-on readership and with packages available from just 3p per reader, exceptional value for money. The Great Run Audience AGE SPLIT GENDER SPLIT GEOGRAPHICAL SPLIT 3% AGED 3% AGED 61+ 5% 56-60 YORKSHIRE STIRLING GLASGOW NEWCASTLE 14% 10% 17% 25 AND OTHER 21% AGED UNDER NORTH 46-55 WEST 10% MIDLANDS MANCHESTER 50% 50% 32% MALE FEMALE 11% AGED 21% BIRMINGHAM LONDON 31% 26-35 NORTH AGED EAST 36-45 BRISTOL LONDON 11% SCOTLAND 11% MERIDIAN PORTSMOUTH 8 Great Run Association with world 200,000 runners 40,000 club runners magazines class athletes Great Run Magazines Stirling Marathon Great Newham London Run Published: April 2017 Published: June 2017 Event Date: 21st May 2017 Event Date: 2nd July 2017 Circulation: 10,000 Circulation: 20,000 Web Address: www.greatrun.org/stirling Web Address: www.greatrun.org/newham Great Manchester Run Great North Run Published: April 2017 Published: August 2017 Event Date: 28th May Event Date: Sunday, 10th September 2017 Circulation: 40,000 Circulation: 60,000 Web Address: www.greatrun.org/manchester Web Address: www.greatrun.org/north Great Bristol Half Marathon Great Birmingham Run Published: August 2017 Published: September 2017 Event Date: 17th September 2017 Event Date: 2nd July 2017 Circulation: 10,000 Circulation: 20,000 Web Address: www.greatrun.org/bristol Web Address: www.greatrun.org/birmingham Great Scottish
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