Universum Talent Research 2018 Partner Report | KIMEP University Kazakh Edition | All Students Who We Are A full service Employer Branding partner
Taking clients from identifying challenges, to engaging talent, to measuring success.
Please visit our website for further information & news.
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Helping the world’s leading Thought leaders in Employer Serving more than 1 700 clients organizations strengthen their Full service Branding, publishing content on globally, including Fortune 100 Employer Brands for close to 30 Employer Branding C-suite level subjects. companies. years. partner
Surveying more than Present in 60 countries with Our Employer Branding content 1 million career-seekers, regional offices in New York City, is published yearly in renowned partnering with thousands of Paris, Shanghai, Singapore media, e.g. WSJ, CNN, Le universities and organizations. and Stockholm. Monde, BusinessWeek.
2 Top media cover our insights Global Media Partner As the global leader in Employer Branding, Universum is a trusted source for insights and employer rankings among the top media outlets around the world.
Our Most Attractive Employer Rankings and talent research, based on more than 1 million students and professionals globally, are covered annually and generate massive interest among career-seekers and employers alike.
National Media Partners “There’s an endless appetite for those stories and I really like when we can rely on Universum...” – Kathryn Dill, Forbes
“Very happy…traffic this year so far is double last year's, and the social push has been strong. Package is still showing up in our top 50 URLs of the day report. Thanks for another great year...!”
– Gabrielle Solomon, CNNMoney 3 Making headlines across the globe
Featured in prominent global media with “How the Best Global “Are you a doer or a reach in the Employers Convince manager?” millions Workers to Join and Stay” The Economist HBR
“These are 2017’s most “World’s Top Employers attractive employers for for New Grads” students” CNN Money World Economic Forum
Media “Awareness vs. coverage “Employees From All Differentiation: It’s Time “Gen Y: One size does Generations Want This for Organizations to not fit all at the office” in over 60 One Thing From Distinguish Their BBC Employers” Employer Brand” countries Entrepreneur Forbes 4 2018 | Kazakhstan | All Students Target groups
THE QUESTIONNAIRE • Created with over 25 years of experience, Main Field of Study Your students All students extensive research within HR, focus groups Business/Commerce 410 1 768 and communication with our clients talents. Engineering 0 852
Health/Medicine 1 277 • Global perspective - local insight. Humanities/Liberal Arts/Education 59 967
• Conducted via an online survey. The online IT 0 583 link was distributed via university and talent- Law 69 305 networks, communities, the Universum Panel Natural Sciences 2 396 and different local and global partners.
RESPONDENTS NUMBER OF RESPONDENTS
• Students at higher educational institutions Your students 541 • Professionals with an academic degree • Non-academics All students 5 148
FIELD PERIOD Total number of 5 November 2017 to March 2018 respondents in the survey 5 148 2018 | Kazakhstan | All Students General profile
AVERAGE REPORTED AVERAGE EXPECTED ACADEMIC PERFORMANCE MONTHLY SALARY
7,6 out of 10 37 % 63 % 255 127 KZT
Your students
TOP CAREER GOALS ATTRACTIVE UNIVERSITY ATTRIBUTES 1. To be competitively or intellectually challenged 1. International acclaim 2. To have an international career 2. Friendly and open environment 3. To be a technical or functional expert 3. Exceptional professors/lecturers
STRONGEST SOFT SKILLS PREFERRED EMPLOYER ATTRIBUTES 1. Reliability 1. Professional training and development 2. Integrity 2. High future earnings 3. Responsibility 3. Market success
33% 26% 22% YEAR OF 7% 9% AVERAGE AGE (years) 2% GRADUATION 0% DISTRIBUTION: 2017 2018 2019 2020 2021 2022 2023 or 21,4 later
6 2018 | Kazakhstan | All Students General profile
AVERAGE REPORTED AVERAGE EXPECTED ACADEMIC PERFORMANCE MONTHLY SALARY
7,9 out of 10 40 % 60 % 227 266 KZT
All students
TOP CAREER GOALS ATTRACTIVE UNIVERSITY ATTRIBUTES 1. To be a technical or functional expert 1. Friendly and open environment 2. To be secure or stable in my job 2. Exceptional professors/lecturers 3. To be competitively or intellectually challenged 3. International acclaim
STRONGEST SOFT SKILLS PREFERRED EMPLOYER ATTRIBUTES 1. Reliability 1. Professional training and development 2. Integrity 2. High future earnings 3. Responsibility 3. Market success
31% 23% 21% 17% YEAR OF AVERAGE AGE (years) 1% 5% 2% GRADUATION DISTRIBUTION: 2017 2018 2019 2020 2021 2022 2023 or 21,3 later
7 2018 | Kazakhstan | All Students Agenda
This chapter focuses on 1 INTRODUCTION the competences of your talent and how they compare to the comparison 2 EMPLOYABILITY & TALENT PROFILE group.
These insights will help you improve the employability of your talent by being able to communicate their unique value to employers. Measuring employability How we operationalise Employability in the Universum Talent Survey
SKILLS
KNOWLEDGE
ATTITUDES EMPLOYABILITY
EXPERIENCES
SELF ESTEEM
REFLECTION
9 Top soft skills recruiters look for in graduates
SKILLS Rank Soft Skills Total % Private Public NGO SELF 1 Reliability 88 0 -1 -2 ESTEEM 2 Responsibility 88 0 1 0 3 Communication Skills 85 -1 0 -1 4 Positive Attitude 84 1 -1 -2 5 Team Work 84 1 1 4 6 Problem Solving 82 0 0 -2 Download 7 Work Ethic 82 0 -1 2 our free 8 Adaptability 80 0 1 -3 ebook >> 9 Dedication 77 0 0 -1 10 Integrity 76 -1 -2 3 11 Flexibility 73 1 -2 -3 12 Stress Management 73 0 2 -5 13 Time Management 71 0 2 -3
• Source: http://ec.europa.eu/programmes/erasmus-plus/projects/eplus-project-details- page/?nodeRef=workspace://SpacesStore/8c27538a-0887-496c-a92c-a20167dad0f1 10 2018 | Kazakhstan | All Students
Soft Skills – Self-assessment SKILLS Your students
Reliability 68% 27% 5%0% SELF ESTEEM Integrity 67% 27% 5%1%0%
Responsibility 62% 32% 5%0%
Work ethic 51% 38% 10% 1%0%
Team work 46% 32% 15% 6%1%
Adaptability 46% 39% 13% 2%0%
Communication skills 42% 38% 15% 5%0%
Positive attitude 41% 39% 17% 3%1%
Flexibility 37% 41% 19% 2%0%
Problem-solving 35% 50% 14% 1%0%
Dedication 29% 41% 25% 4%1%
Stress management 27% 41% 26% 5%1%
Time management 22% 40% 28% 8% 2%
Excellent (5) 4 3 2 Poor (1)
? • How would you rate yourself in the following skills? • Sorted by overall importance. • How would you rate your college or university in preparing you in the following skills? • More information can be found on: 11 • Scale: 1-5 https://universumglobal.com/boost-graduate-employment-build-better-workforce/ 2018 | Kazakhstan | All Students
Vs. University assessment SKILLS Your students
Team work 57% 26% 12% 4%1% SELF ESTEEM Communication skills 56% 27% 11% 4%2%
Responsibility 49% 32% 15% 2%2%
Time management 46% 27% 19% 4% 3%
Work ethic 45% 28% 19% 6% 2%
Adaptability 44% 30% 18% 5%2%
Problem-solving 43% 30% 19% 6%2%
Flexibility 41% 33% 19% 5%2%
Reliability 39% 30% 24% 6%2%
Integrity 38% 25% 25% 9% 3%
Positive attitude 37% 26% 25% 8% 4%
Stress management 31% 33% 24% 8% 4%
Dedication 29% 27% 30% 10% 5%
Excellent (5) 4 3 2 Poor (1)
? • How would you rate yourself in the following skills? • Sorted by overall importance. • How would you rate your college or university in preparing you in the following skills? • More information can be found on: 12 • Scale: 1-5 https://universumglobal.com/boost-graduate-employment-build-better-workforce/ 2018 | Kazakhstan | All Students
Soft Skills - Overview SKILLS
Your students SELF ESTEEM
How talent think of themselves How talent think their University prepared them
Rank Soft Skill Rate Rank Soft Skill Rate
1 Reliability 4,6 1 Team work 4,3 2 Integrity 4,6 2 Communication skills 4,3 3 Responsibility 4,6 3 Responsibility 4,3 4 Work ethic 4,4 4 Adaptability 4,1 5 Adaptability 4,3 5 Time management 4,1 6 Problem-solving 4,2 6 Problem-solving 4,1 7 Team work 4,2 7 Work ethic 4,1 8 Communication skills 4,2 8 Flexibility 4,1 9 Positive attitude 4,2 9 Reliability 4,0 10 Flexibility 4,1 10 Integrity 3,9 11 Dedication 3,9 11 Positive attitude 3,8 12 Stress management 3,9 12 Stress management 3,8 13 Time management 3,7 13 Dedication 3,7
? • How would you rate yourself in the following skills? • More information can be found on: • How would you rate your college or university in preparing you in the following skills? https://universumglobal.com/boost-graduate-employment-build-better-workforce/ 13 2018 | Kazakhstan | All Students
Soft Skills - Overview SKILLS
All students SELF ESTEEM
How talent think of themselves How talent think their University prepared them
Rank Soft Skill Rate Rank Soft Skill Rate
1 Reliability 4,6 1 Responsibility 4,0 2 Integrity 4,6 2 Team work 4,0 3 Responsibility 4,5 3 Communication skills 3,9 4 Work ethic 4,3 4 Adaptability 3,9 5 Positive attitude 4,2 5 Reliability 3,8 6 Adaptability 4,2 6 Work ethic 3,8 7 Team work 4,2 7 Integrity 3,8 8 Problem-solving 4,1 8 Problem-solving 3,8 9 Communication skills 4,1 9 Positive attitude 3,7 10 Flexibility 4,0 10 Flexibility 3,7 11 Dedication 3,9 11 Time management 3,6 12 Stress management 3,7 12 Dedication 3,6 13 Time management 3,7 13 Stress management 3,6
? • How would you rate yourself in the following skills? • More information can be found on: • How would you rate your college or university in preparing you in the following skills? https://universumglobal.com/boost-graduate-employment-build-better-workforce/ 14 2018 | Kazakhstan | All Students
Skill confidence SKILLS
SELF ESTEEM
Your students All students
Share of talent showing a high level of skill confidence: 50% 44%
Self-esteem and having confidence into their own personality, soft-skills and experience is important for the employability of talent. Especially in presenting it to potential employers to gain, keep or find new employment when needed. See details on next slide.
15 2018 | Kazakhstan | All Students Leadership
Your students All students
Share of talent with Leadership Potential within the target group: 2% 3%
Having a large share of future leaders in the population is important, as those will be the individuals who have the chance to influence business, governments and society in the future. Leaders combine: • An ability to see the big picture in any situation, which helps them inspire both their teams and themselves. • They prefer the benefits of working with others in a team environment, rather than being a “lone- wolf”. • They understand responsibility as something to be desired and sought after.
16 2018 | Kazakhstan | All Students International Mindset
Your students All students
Share of talent with an international mindset within the target group: 19% 14%
Being an Internationalist is not only an experience on a CV, but:
• Comprises a global skill and mind-set which enables career success. • Allows individuals to recognise market & growth opportunities. • Enables individuals to handle complex situations and to successfully influence those who are different from oneself.
17 2018 | Kazakhstan | All Students Which personality traits describe each target group?
Your students
All students
1 2 3 4 Definitely not Definitely
? • Do these personality traits describe who you are? 18 2018 | Kazakhstan | All Students Significant practical experience
Your students All students
Share of talent having gained significant practical experience: 23% 14%
Academic qualifications are not the only important requirement. Employers will also expect talent to have hands-on experience, to have taken on positions of leadership and responsibility, and to show real initiative before they graduate. Practical experience will:
• Provide talent with an insight into the workplace. • Help to develop key skills. • Provide opportunities to put one’s knowledge into practice.
19 2018 | Kazakhstan | All Students Practical experiences (1/2)
57% I have done volunteer service 31%
53% I have travelled abroad 26%
45% I have done internships/apprenticeships in my home country 33%
40% I have had part-time jobs not related to my area of study 34%
35% I have had a summer job in my home country 38%
35% I have studied abroad 15%
33% I have been a group leader in student events 23% Your students 30% I have had a leading role in student organizations 19% All students
22% I have been a tutor 18%
? • Which of the following experiences do you have? Please select as many as applicable. 20 2018 | Kazakhstan | All Students Practical experiences (2/2)
22% I have had part-time jobs related to my area of study 17%
16% I have had full-time jobs not related to my area of study 21%
13% I have been a team leader in a sport club 9%
6% I have done internships/apprenticeships abroad 8%
6% I have my own start-up 6%
5% I have had a summer job abroad 6%
5% I have had full-time jobs related to my area of study 10% Your students 2% I have done military service 3% All students
2% Other 3%
? • Which of the following experiences do you have? Please select as many as applicable. 21 2018 | Kazakhstan | All Students How talent’s mindset differs between the target groups
Your students
All students
1 2 3 4 5 No, not at all Yes, always
? • Do you associate yourself with the below statements? 22 2018 | Kazakhstan | All Students The Universum Career Profiles
Distribution per target group
Your students All students
23 2018 | Kazakhstan | All Students Agenda
This chapter evaluates 1 INTRODUCTION your university brand perception with regards to 2 EMPLOYABILITY & TALENT PROFILE four different aspects: • Reputation & Image • Educational Offering 3 UNIVERSITY BRAND PERCEPTION • Culture & Student Life • Employability & Future Opportunities
Furthermore this chapter offers insights on the preferred career/alumni services used by your talent.
24 2018 | Kazakhstan | All Students Top of mind associations with KIMEP University
? • What is the first word that comes to mind when you think of your college or university? • These are answers were provided by your talent. • Spelling mistakes might occur. 25 • Different colors have been used for design purposes only & reflect the associations of your talent. The Universum Drivers of University Attractiveness
REPUTATION & IMAGE1 CULTURE & STUDENT LIFE2
• Availability of financial aid & scholarships SOFT • Commitment to diversity & inclusion* • Low costs* • Attractive geographic location • High rank within its field* • Creative & dynamic atmosphere • International acclaim* • Friendly & open environment • Prestige • Heritage & tradition • Recommended by friends / family • International student body • State of the art facilities • Secure campus environment • Successful alumni • Social & recreational activities • Tradition of academic excellence • Support for gender equality
EXTRINSIC INTRINSIC
EMPLOYABILITY & FUTURE EDUCATIONAL OFFERING4 OPPORTUNITIES3
• Focus on professional development • Attractive/exciting programs & fields of study • Good reference for future career &/ or education • Challenging curriculum • High employment among graduates • Exceptional professors/ lecturers • Launching pad for international career • International focus • Opportunities to network with employers • Practical aspects within the curriculum • Strong ties with industry • Quality & variety of courses • Supports & develops entrepreneurialism • Strong student support (e.g. Tutors, advisors, etc.) • Target school for employers in my field • Study abroad program • Teaches transferable & practical skills employers are • Unique or particular programs
looking for HARD
• 1 Refers to the university as a whole • * Newly added answer choice/changed answer choice • 2 Refers to the social environment on- and off-campus • This framework has been developed by Universum in cooperation with 26 universities. • 3 Refers to the long-term opportunities the university provides for students • 4 Refers to various aspects of the education provided by the university 2018 | Kazakhstan | All Students The most associated attributes - Top 10
Your students All students
Prestige 1. Prestige Friendly and open environment1. Friendly and open environment
Successful alumni2. Successful alumni Good reference for future career2. and/orGood education reference for future career and/or education
International student3. bodyInternational student body Study abroad program3. Study abroad program
Social and recreational4. activitiesSocial and recreational activities Secure campus environment4. Secure campus environment
High employment among5. graduatesHigh employment among graduates Exceptional professors/lecturers5. Exceptional professors/lecturers
Study abroad program6. Study abroad program Social and recreational6. activitiesSocial and recreational activities
International acclaim7. International acclaim Prestige 7. Prestige
Friendly and open environment8. Friendly and open environment High rank within its8. fieldHigh rank within its field
Good reference for future career9. and/orGood education reference for future career and/or educationHigh employment among9. graduatesHigh employment among graduates
High rank within10. its fieldHigh rank within its field International acclaim10. International acclaim
Reputation & Image Culture & Student life Employability & Future opportunities Educational offering
? • Which of the following attributes do you associate with your college or university? Select as many as applicable. 27 2018 | Kazakhstan | All Students What is attractive?
Your students
REPUTATION & IMAGE CULTURE & STUDENT LIFE
1. International acclaim 1. Friendly and open environment 2. High rank within its field 2. Creative and dynamic atmosphere 3. Prestige 3. Social and recreational activities
EMPLOYABILITY & FUTURE EDUCATIONAL OFFERING OPPORTUNITIES
1. High employment among graduates 1. Exceptional professors/lecturers 2. Good reference for future career 2. Study abroad program and/or education 3. International focus 3. Teaches transferable and practical skills employers are looking for
? • Which of these are most important to you? Please select a maximum of three alternatives. 28 2018 | Kazakhstan | All Students The most attractive attributes - Top 10
Your students All students
International acclaim1. International acclaim Friendly and open environment1. Friendly and open environment
Friendly and open environment2. Friendly and open environment Exceptional professors/lecturers2. Exceptional professors/lecturers
Exceptional professors/lecturers3. Exceptional professors/lecturers International acclaim3. International acclaim
High employment among4. graduatesHigh employment among graduates High employment among4. graduatesHigh employment among graduates
High rank within its5. fieldHigh rank within its field Teaches transferable and practical skills5. employersTeaches transferableare looking for and practical skills employers are looking for
Creative and dynamic atmosphere6. Creative and dynamic atmosphere Good reference for future career6. and/orGood education reference for future career and/or education
Good reference for future career7. and/orGood education reference for future career and/or educationCreative and dynamic atmosphere7. Creative and dynamic atmosphere
Prestige 8. Prestige Study abroad program8. Study abroad program
Study abroad program9. Study abroad program High rank within its9. fieldHigh rank within its field
International 10.focusInternational focus Prestige10. Prestige
Reputation & Image Culture & Student life Employability & Future opportunities Educational offering
? • How important to you is each of the below aspects? (Scale 1-5, 1=Not important at all, 5=Very important) 29 2018 | Kazakhstan | All Students The most attractive attributes over time
Your students
REPUTATION & IMAGE CULTURE & STUDENT EMPLOYABILITY & EDUCATIONAL LIFE FUTURE OPPORTUNITIES OFFERING
2016: 2016: 2016: 2016: 1. High rank within its field 1. Friendly and open environment 1. Good reference for future career 1. Exceptional professors/lecturers 2. Tradition of academic excellence 2. Creative and dynamic and/or education 2. Study abroad program 3. Prestige atmosphere 2. High employment among 3. Quality and variety of courses 3. Social and recreational activities graduates 3. Teaches transferable and practical skills employers are looking for
2017: 2017: 2017: 2017: 1. High rank within its field 1. Friendly and open environment 1. High employment among 1. Exceptional professors/lecturers 2. International acclaim 2. Creative and dynamic graduates 2. Study abroad program 3. Prestige atmosphere 2. Good reference for future career 3. International focus 3. Social and recreational activities and/or education 3. Teaches transferable and practical skills employers are looking for
2018: 2018: 2018: 2018: 1. International acclaim 1. Friendly and open environment 1. High employment among 1. Exceptional professors/lecturers 2. High rank within its field 2. Creative and dynamic graduates 2. Study abroad program 3. Prestige atmosphere 2. Good reference for future career 3. International focus 3. Social and recreational activities and/or education 3. Teaches transferable and practical skills employers are looking for
? • Which of these are most important to you? Please select a maximum of three alternatives. 30 Attractiveness vs. Associations
Average association for your university
Important areas where your university rates low Important areas where your – university rates highly consider whether to –
adapt communication continue communicating of of the Average attractiveness of the attributes
attributes within the driver Less important areas Less important areas where your university where your university rates highly Attractiveness rates low – – monitor / no action keep as it is
Attributes that your students associate with your university
31 2018 | Kazakhstan | All Students Reputation & Image
Attractiveness vs. Associations with KIMEP University
? • Which of the following attributes do you associate with your college or university? Select as many as applicable. 32 • Which of these are most important to you? (Max. 3) 2018 | Kazakhstan | All Students Reputation & Image
Most frequent associations
82% Prestige 45%
76% Successful alumni 42%
73% International acclaim 42%
70% High rank within its field 44%
57% Tradition of academic excellence 34%
41% Recommendation by friends/family 32%
34% State of the art facilities 28% Your students
31% Availability of financial aid and scholarships All students 35%
5% Low costs 35%
? • Which of the following attributes do you associate with your college or university? Select as many as applicable. 33 2018 | Kazakhstan | All Students Culture & Student Life
Attractiveness vs. Associations with KIMEP University
? • Which of the following attributes do you associate with your college or university? Select as many as applicable. 34 • Which of these are most important to you? (Max. 3) 2018 | Kazakhstan | All Students Culture & Student Life
Most frequent associations
76% International student body 36%
75% Social and recreational activities 46%
71% Friendly and open environment 57%
65% Creative and dynamic atmosphere 38%
53% Attractive geographic location 36%
51% Secure campus environment 49%
44% Commitment to diversity and inclusion 33% Your students
38% Support for gender equality All students 29%
26% Heritage and tradition 28%
? • Which of the following attributes do you associate with your college or university? Select as many as applicable. 35 2018 | Kazakhstan | All Students Employability & Future Opportunities
Attractiveness vs. Associations with KIMEP University
? • Which of the following attributes do you associate with your college or university? Select as many as applicable. 36 • Which of these are most important to you? (Max. 3) 2018 | Kazakhstan | All Students Employability & Future Opportunities
Most frequent associations
75% High employment among graduates 42%
71% Good reference for future career and/or education 52%
56% Opportunities to network with employers 34%
Teaches transferable and practical skills employers are 53% looking for 40%
52% Focus on professional development 27%
48% Target school for employers in my field 29%
47% Launching pad for international career 24% Your students
43% Strong ties with industry All students 23%
29% Supports and develops entrepreneurialism 26%
? • Which of the following attributes do you associate with your college or university? Select as many as applicable. 37 2018 | Kazakhstan | All Students Educational Offering
Attractiveness vs. Associations with KIMEP University
? • Which of the following attributes do you associate with your college or university? Select as many as applicable. 38 • Which of these are most important to you? (Max. 3) 2018 | Kazakhstan | All Students Educational Offering
Most frequent associations
74% Study abroad program 50%
70% Exceptional professors/lecturers 49%
63% International focus 25%
57% Challenging curriculum 36%
56% Quality and variety of courses 35%
49% Attractive/exciting programs and fields of study 37%
37% Practical aspects within the curriculum 28% Your students
28% Unique or particular programs All students 20%
27% Strong student support (e.g. tutors, advisors, etc.) 33%
? • Which of the following attributes do you associate with your college or university? Select as many as applicable. 39 2018 | Kazakhstan | All Students Strongest influence - Your students (1/2)
75% University rankings/reputation 45%
41% Parents 32%
37% Students/alumni of the university 23%
19% Guidance from the school I was attending 10%
17% Courses/subjects offered by the university 13%
12% Information event at university (e.g. open campus day) 11%
Your students 7% Career & university fairs 6% All students
6% University directories/guides 6%
? • Which of the following influenced you the most to choose your college or university? Please select a • The answer choices changed from last year. maximum of 3 alternatives. 40 2018 | Kazakhstan | All Students Strongest influence - Your students (2/2)
6% University's website 9%
6% Friends 15%
3% Media presence on digital channels 5%
2% Affordable costs 23%
2% Media presence in print publications 3%
2% University promotion material 5%
Your students 1% Online social networks/communities (e.g. Facebook) 6% All students
1% None of the above 6%
? • Which of the following influenced you the most to choose your college or university? Please select a • The answer choices changed from last year. maximum of 3 alternatives. 41 2018 | Kazakhstan | All Students University satisfaction
27%
23% 22%
18% 18% 17% 17%
12%
9% 9% 8%
4% 4% 3% 2% 1% 1% 1% 1% 1% 0% 0%
0 1 2 3 4 5 6 7 8 9 10 Not at all Extremely satisfied satisfied
Average rate 2017: Average rate 2018: Average rate 2017: Average rate 2018: 8,1 8,0 7,2 7,4 Your students Your students All students All students
? • How satisfied are you with your college or university? 0 – Not at all satisfied, 10 – Extremely satisfied. 42 2018 | Kazakhstan | All Students Would talent choose their university again?
5% 5% 9% 23%
26%
Your students All students
46% 22%
64%
Attend a different college or university Attend a different college or university within this country within this country
Attend a college or university abroad Attend a college or university abroad
Attend the same college or Attend the same college or university university Seek employment instead of going to Seek employment instead of going to college or university college or university
? • If you were to restart your studies, what would you do? Please select your most preferred option. 43 2018 | Kazakhstan | All Students The most important career services (1/2)
46% General help with searching for a job/internship 32%
40% Career/job/internship fairs 19%
23% Interaction with employers 25%
23% Employer presentations 15%
23% Recruitment & industry talks 18%
22% Company database with job & internship postings 24% Your students
All students Career preparation workshops (e.g. resume/CV writing, 20% interviewing) 26%
? • Which of these are most important to you? (Max. 3) • New answer choices this year. 44 2018 | Kazakhstan | All Students The most important career services (2/2)
16% Visiting companies 21%
13% Interaction with alumni 15%
12% Coaching/mentorship program 12%
Guidance to understand my career planning & options (e.g. 12% personality or skills testing) 21%
7% Online career advice 8%
2% Other 3% Your students
5% All students None of the above 8%
? • Which of these are most important to you? (Max. 3) • New answer choices this year. 45 2018 | Kazakhstan | All Students General usage of career services
Your students All students
8% 20%
80% 92%
Share of students using one or more Share of students using one or more career services at their university career services at their university Share of students not using any career Share of students not using any career service at their university service at their university
? • Which of these career services have you used at your college or university? Select as many as applicable. 46 2018 | Kazakhstan | All Students Which career services are being used? (1/2)
63% Career/job/internship fairs 34%
58% Employer presentations 29%
46% General help with searching for a job/internship 24%
42% Recruitment & industry talks 23%
31% Interaction with employers 17%
30% Your students Interaction with alumni 24% All students
30% Visiting companies 20%
? • Which of these career services have you used at your college or university? Select as many as applicable. 47 2018 | Kazakhstan | All Students Which career services are being used? (2/2)
26% Company database with job & internship postings 15%
Career preparation workshops (e.g. resume/CV writing, 26% interviewing) 23%
24% Online career advice 17%
Guidance to understand my career planning & options (e.g. 19% personality or skills testing) 16%
16% Coaching/mentorship program 12%
2% Your students Other 5% All students
8% None of the above 20%
? • Which of these career services have you used at your college or university? Select as many as applicable. 48 2018 | Kazakhstan | All Students Reasons why career services are not used
Your students
13% 21% 4% I have already secured employment
I'm too busy 4% It is too early in my studies
I'm not aware of these services
33% These services are not available 25% The offered services are not relevant to me
? • Why do you not use the career services offered at your college or university? 49 2018 | Kazakhstan | All Students Recommended channels for career service information
83% Email 55%
52% University website 51%
44% Social media 56%
20% Notice boards 24%
16% TV screens within the university 19%
15% Text messages 17%
8% Printed university news 12% Your students
1% Other All students 1%
1% None of the above 3%
? • On which channels would you like to receive information from your career service? Please select as many as applicable. 50 2018 | Kazakhstan | All Students Career services satisfaction
25%
21% 20% 19% 18% 18% 16%
12% 11% 10% 9%
5% 4% 3% 2% 2% 1% 2% 2% 0%
0 1 2 3 4 5 6 7 8 9 10
Poor Excellent
Average rate 2017: Average rate 2018: Average rate 2017: Average rate 2018: 7,8 7,9 6,9 7,2 Your students Your students All students All students
? • How would you rate the career services offered at your college or university? 0– Poor, 10 – Excellent. 51 2018 | Kazakhstan | All Students Agenda
INTRODUCTION This chapter focuses on 1 the communication behaviour of today’s talent.
2 EMPLOYABILITY & TALENT PROFILE Our research proves that the more focused employers are in their 3 UNIVERSITY BRAND PERCEPTION communication, the more likely they are to engage their target group. 4 COMMUNICATION
52 The Universum Communication Channel Framework
PRINT DIGITAL • Brochures presenting career possibilities at a • Blogs company/organisation • Career and job related apps • Career magazines/guides/books • Career guidance websites • Direct mailings via post • Employer advertisements on news/business- • Employer advertisements in business related websites magazines • Employer sponsored posts in social media • Employer advertisements in lifestyle magazines • Employer websites & other periodicals • Online job boards • Employer advertisements in newspapers • Live online events with employers • University press & student organisation • Social media publications • Targeted emails
IN- PERSON O T H E R CHANNELS
• Career fairs • Employer advertisements on the radio • Conferences arranged and hosted by employers • Employer advertisements on TV • Employer office/site visits • Outdoor/billboard advertising • Employer presentations on campus • Informational interviews with employers • Lectures/case studies as part of curriculum • Skills training sessions organised by employers
53 15 2018 | Kazakhstan | All Students Best campus recruiting activities
Your students
All students
? • Which employer has impressed you the most with its campus recruitment activities in the last 12 months? 54 2018 | Kazakhstan | All Students Best recruiting event
Your students
All students
? • Which employer arranged the best recruitment event you have attended in the last 12 months? 55 2018 | Kazakhstan | All Students Talent behaviour across different types of channels
All students
On average, All students use Different channels have KEEP IN MIND: 6 different costs! different channels to find information about employers.
WHEN LEARNING ABOUT POTENTIAL EMPLOYERS... COST LEVEL All students use a
combination of of All students use print, digital and 56% print channels. in-person
channels when of All students use learning about 87% digital channels. potential employers.
of All students use 60% in-person channels.
? • Which channels do you use in general to learn about potential employers? Choose as many as applicable. 56 2018 | Kazakhstan | All Students Communication channels – Top 15
53% Social media 55% 45% Career fairs 26% 38% University press & student organisation publications 24% 38% Employer websites 36% 38% Employer presentations on campus 21% 34% Lectures/case studies as part of curriculum 15% 33% Career guidance websites 30% 29% Outdoor/billboard advertising 30% 28% Employer sponsored posts in social media 29% 26% Online job boards 23% 24% Conferences arranged and hosted by employers 19% Employer advertisements on news/business-related 23% websites 22% Your students 21% Targeted emails 10% All students 20% Employer office/site visits 18% Brochures presenting career possibilities at a 19% company/organisation 18%
? • Which channels do you use in general to learn about potential employers? 57 2018 | Kazakhstan | All Students Top channels students use to learn about employers
All students
Print Digital
1. University press & student organisation 1. Social media publications 2. Employer websites 2. Career magazines/guides/books 3. Career guidance websites 3. Brochures presenting career 4. Employer sponsored posts in social possibilities at a company/organisation media 4. Employer advertisements in lifestyle 5. Online job boards magazines & other periodicals 5. Employer advertisements in business magazines
In-Person Other channels
1. Career fairs 1. Outdoor/billboard advertising 2. Employer presentations on campus 2. Employer advertisements on TV 3. Conferences arranged and hosted by 3. Employer advertisements on the radio employers 4. Employer office/site visits 5. Skills training sessions organised by employers
? • Which channels do you use in general to learn about potential employers? • This slide shows the top 5 communication channels. • With ‘Other Channels’ there are only 3 answer choices available, a Top 5 is therefore not 58 available. 2018 | Kazakhstan | All Students Top channels employers should use more
46% Career fairs 26%
46% Social media 41%
43% Employer presentations on campus 27%
University press & student organisation 36% publications 25%
27% Outdoor/billboard advertising 27%
24% Targeted emails 7%
23% Lectures/case studies as part of curriculum 16%
Conferences arranged and hosted by 20% employers 17% Your students 19% Employer sponsored posts in social media 17% All students
Brochures presenting career possibilities at a 16% company/organisation 14%
? • In which channels do you think employers should invest more time and money to communicate with you? • Only includes the Top 10 channels. 59 Social media measurement has become more sophisticated
Content is king As newsfeeds have become incredibly busy, “Likes don’t matter social platforms have anymore” focused on sophisticated algorithms that measure Struggling with too the time spent reading much content for users each post. Great content to consume, major gets rewarded with more Get all talent on platforms put more reach. your page emphasis on comments, favorites and shares as When social platforms these activities require allowed companies to Likes were king more active investment CONTENT + advertise, employers by users. REACH Liking your content put bought likes and fans in more of it in talent’s the hope of connecting newsfeed more often. to them more often. ENGAGEMENT
LIKES BIG FAN PAGES
60 2018 | Kazakhstan | All Students Most used online platform 2018
89% Instagram 80%
88% WhatsApp 84%
78% YouTube 76%
71% ВКонтакте 81%
47% Facebook 43%
47% Telegram 43%
42% Google+ 46%
Online network/community from my 32% university/career center 19% Your students 23% Snapchat 16% All students 14% Pinterest 8%
? • Over the last three months, which of these online platforms have you used? 61 2018 | Kazakhstan | All Students The employers with the best social media
Your students
All students
? • Which employer has impressed you the most with its social media activities in the last 12 months? 62 2018 | Kazakhstan | All Students Agenda
This chapter covers the 1 INTRODUCTION career goals and career preferences of your talent.
2 EMPLOYABILITY & TALENT PROFILE It focuses on those employer attribute which UNIVERSITY BRAND PERCEPTION are attractive to your talent, 3 as well as their preferred choice of employers. 4 COMMUNICATION
45 CAREER & EMPLOYER PREFERENCES
63 2018 | Kazakhstan | All Students After graduating
71% Work for an international company/organisation 39%
12% Continue studying 18%
7% Start my own business 12%
4% Work for the government 10%
3% Work for a state-owned company/organisation 12%
1% Work for a start-up 2%
1% Take time off 1%
1% Your students Work for a privately-owned national company/organisation 1% All students Do volunteer work 0%
2% Other 4%
? • Which of the following would you prefer to do most after graduation? 64 2018 | Kazakhstan | All Students Most preferred industries
30% Financial Services 14%
28% Auditing and Accounting 10%
27% Management and Strategy Consulting 12%
22% Arts, Entertainment and Recreation 19%
19% Tourism, Hospitality and Leisure Activities 19%
17% Fashion, Accessories and Luxury Goods 10%
16% Banks 15%
13% Legal Services 8% Your students 12% Public Sector and Governmental Agencies 15% All students 11% Media and Advertising 11%
? • In which industry or industries would you most like to work after graduating? You can choose up to 3 industries. 65 2018 | Kazakhstan | All Students Most preferred industries - Gender comparison
Your students
33% Auditing and Accounting 18%
29% Financial Services 31%
27% Arts, Entertainment and Recreation 14%
24% Management and Strategy Consulting 31%
24% Fashion, Accessories and Luxury Goods 5%
20% Tourism, Hospitality and Leisure Activities 17%
14% Banks 21%
14% Media and Advertising 6%
10% Public Sector and Governmental Agencies 14% Female Non-Governmental organisations 9% (NGOs)/Non-Profit organisations (NPOs) 4% Male
? • In which industry or industries would you most like to work after graduating? You can choose up to 3 industries. 66 2018 | Kazakhstan | All Students Most preferred industries
Business/Commerce
38% Financial Services 27%
37% Auditing and Accounting 22%
31% Management and Strategy Consulting 19%
22% Arts, Entertainment and Recreation 22%
20% Banks 23%
20% Tourism, Hospitality and Leisure Activities 28%
18% Fashion, Accessories and Luxury Goods 14%
10% Your students Media and Advertising 12% All students 7% Fast Moving Consumer Goods 2%
7% Logistics (incl. Shipping) 9%
? • In which industry or industries would you most like to work after graduating? You can choose up to 3 industries. 67 2018 | Kazakhstan | All Students Employer size for first employment
1% Micro employer (Less than 10 employees) 5%
8% Small employer (10-99 employees) 14%
27% Medium-sized employer (100-499 employees) 33%
38% Large employer (500-1000 employees) 25% Your students
All students
25% Macro employer (More than 1000 employees) 22%
? • What employer size would you prefer when choosing your first employment? 68 2018 | Kazakhstan | All Students The expected monthly salary
Your students
Your students All students
255 127 KZT 227 266 KZT
Your students - Female Your students - Male
256 027 KZT 250 847 KZT
? • What salary do you expect to earn in your first job after graduation? (Please provide a before-tax salary, excluding commissions and bonuses.) 69 2018 | Kazakhstan | All Students The expected monthly salary
All students
Your students All students
255 127 KZT 227 266 KZT
All students - Female All students - Male
223 403 KZT 243 077 KZT
? • What salary do you expect to earn in your first job after graduation? (Please provide a before-tax salary, excluding commissions and bonuses.) 70 2018 | Kazakhstan | All Students The most important long term career goals
47% To be competitively or intellectually challenged 36%
45% To have an international career 36%
40% To be a technical or functional expert 38%
37% To be secure or stable in my job 37%
36% To have work/life balance 33%
27% To be a leader or manager of people 25%
To be dedicated to a cause or to feel that I am 22% serving a greater good 27% Your students
21% All students To be autonomous or independent 32%
15% To be entrepreneurial or creative/innovative 17%
? • Which of these career goals are most important to you? Please select a maximum of 3 alternatives. 71 2018 | Kazakhstan | All Students Career Goals – Gender Comparison
Your students
49% To be competitively or intellectually challenged 43%
44% To have work/life balance 21%
42% To have an international career 49%
38% To be a technical or functional expert 42%
38% To be secure or stable in my job 34%
28% To be a leader or manager of people 25%
19% To be autonomous or independent 25%
To be dedicated to a cause or to feel that I am 19% serving a greater good 28% Female 12% To be entrepreneurial or creative/innovative 22% Male
? • Which of these career goals are most important to you? Please select a maximum of 3 alternatives. 72 2018 | Kazakhstan | All Students Career goals over time
All students
1
2 To be a technical or functional expert
3 To be secure or stable in my job
To be competitively or intellectually 4 challenged To have an international career 5 To have work/life balance 6 To be autonomous or independent 7 To be dedicated to a cause or to feel 8 that I am serving a greater good To be a leader or manager of people 9 To be entrepreneurial or 2015 2016 2017 2018 creative/innovative
? • Which of these career goals are most important to you? Please select a maximum of 3 alternatives. • The alternatives in the legend are sorted according to importance in 2018. Thus, the most important career goal in 2018 is at the top of the legend. 73 The Universum Drivers of Employer Attractiveness
EMPLOYER REPUTATION & IMAGE1 PEOPLE & CULTURE2
• Attractive/ exciting products & services SOFT • A creative & dynamic work environment • Corporate Social Responsibility • A friendly work environment • Corporate transparency • Commitment to diversity & inclusion • Ethical standards • Enabling me to integrate personal interests in my • Fast-growing/ entrepreneurial schedule • Innovation • Interaction with international clients & colleagues • Inspiring leadership • Leaders who will support my development • Inspiring purpose • Recognising performance (meritocracy) • Market success • Recruiting only the best talent • Prestige • Respect for its people • Support for gender equality EXTRINSIC INTRINSIC REMUNERATION & ADVANCEMENT JOB CHARACTERISTICS4 OPPORTUNITIES3 • Clear path for advancement • Challenging work • Competitive base salary • Customer focus • Competitive benefits • Flexible working conditions • Good reference for future career • High level of responsibility • High future earnings • High performance focus • Leadership opportunities • Opportunities for international travel/ relocation • Overtime pay/ compensation • Professional training & development • Performance-related bonus • Secure employment • Rapid promotion • Team-oriented work
• Sponsorship of future education • Variety of assignments HARD
• 1 Refers to the attributes of the employer as an organisation • This framework has been developed by Universum & is based on specific • 2 Refers to the social environment & attributes of the workplace research within HR, as well as focus groups & general communication with 74 • 3 Refers to the monetary compensation & other benefits, now & in the future both our clients, students & professionals. • 4 Refers to the contents & demands of the job, including the learning opportunities provided by the job 2018 | Kazakhstan | All Students What is attractive?
Your students
EMPLOYER REPUTATION & IMAGE PEOPLE & CULTURE
1. Market success 1. Interaction with international clients 2. Prestige and colleagues 3. Ethical standards 2. Leaders who will support my development 3. A friendly work environment
REMUNERATION & ADVANCEMENT JOB CHARACTERISTICS OPPORTUNITIES
1. High future earnings 1. Professional training and 2. Rapid promotion development 3. Leadership opportunities 2. High performance focus 3. Opportunities for international travel/relocation
? • Which of these are most important to you? Please select a maximum of three alternatives. 75 2018 | Kazakhstan | All Students The most important attributes
Your students All students
Professional training and1. developmentProfessional training and development Professional training and1. developmentProfessional training and development
High future earnings2. High future earnings High future earnings2. High future earnings
Market success3. Market success Market success3. Market success
High performance4. focusHigh performance focus High performance4. focusHigh performance focus
Interaction with international clients5. Interaction and colleagues with international clients and colleaguesA friendly work environment5. A friendly work environment
Prestige 6. Prestige Opportunities for international6. travel/relocationOpportunities for international travel/relocation
Opportunities for international7. travel/relocationOpportunities for international travel/relocation Prestige 7. Prestige
Leaders who will support my8. developmentLeaders who will support my developmentInteraction with international clients8. Interaction and colleagues with international clients and colleagues
A friendly work environment9. A friendly work environment Secure employment9. Secure employment
Recognising performance10. (meritocracy)Recognising performance (meritocracy) Respect for its 10.peopleRespect for its people
Employer Reputation & Image People & Culture
Remuneration & Advancement Opportunities Job Characteristics
? • How important to you is each of the below aspects? (Scale 1-5, 1=Not important at all, 5=Very important) • This is the attractiveness of the 40 attributes in relation to how important respondents think its • Which of these are most important to you? Please select a maximum of three alternatives. driver is. This analysis gives a summarised 360 degree view of what influences employer 76 attractiveness. The Universum Rankings
CONSIDERED EMPLOYER IDEAL EMPLOYER POTENTIAL APPLICANTS’ FULL COMPANY LIST RANKING RANKING RANKING (119 employers within each main field of study) (as many as applicable) (max. five employers) (Yes, I have / Yes, I will)
“Below is a list of “Now choose the five (5) companies and employers you most want to “Have you applied or will organisations. For which of work for, your five Ideal you apply to these these employers would you Employers.” employers?” consider working?”
• For layout reasons, the employer’s name can be shortened in this report. 77 The Universum Recruitment Funnel
UNIVERSUM MEASUREMENT
AWARENESS Do talent know Awareness who the employer is? Percentage
Would they consider working for Considered CONSIDERATION that employer? Ranking
Ideal Employer DESIRE Do they want to work for them? Ranking
Potential Applicants’ APPLICATION Would they apply to work for them? Ranking
78 2018 | Kazakhstan | All Students Considered Employer Ranking | Top 20 Your students | Business/Commerce
Percent Percent Employer Rank 2018 Trend Employer Rank 2018 Trend 2018 2018 Air Astana 1 47,67% 2 Microsoft 11 33,91% -1 KPMG 2 45,95% 0 Samsung 11 33,91% 0 PwC 3 44,72% -2 The Boston Consulting Group (BCG) 13 28,99% 8 Nestlé 4 42,01% 9 KazMunaiGas Group 14 28,75% 1 EY (Ernst & Young) 5 40,54% -1 Samruk 15 27,76% -2 Mars 6 40,29% -1 Tengizchevroil 15 27,76% 3 Procter & Gamble (P&G) 7 40,05% 2 L'Oréal Group 17 26,04% 0 McKinsey & Company 8 39,80% -1 British American Tobacco 18 25,80% 4 Deloitte 9 39,56% -3 Johnson & Johnson 19 24,57% -3 Philip Morris International 10 37,84% 2 Chevron 20 22,36% 5 All students | Business/Commerce
Percent Percent Employer Rank 2018 Trend Employer Rank 2018 Trend 2018 2018 Air Astana 1 47,56% 0 General Motors 11 17,98% 11 KazMunaiGas Group 2 31,99% 0 EY (Ernst & Young) 12 17,49% 0 Samruk 3 28,17% 0 Deloitte 13 17,48% 2 Samsung 4 26,33% 1 Procter & Gamble (P&G) 14 17,33% -1 Microsoft 5 25,82% -1 McKinsey & Company 15 17,17% 1 Tengizchevroil 6 18,98% 12 The Boston Consulting Group (BCG) 16 15,72% 8 KPMG 7 18,53% 2 PwC 17 15,65% 2 Philip Morris International 8 18,43% 3 Gazprom 18 15,22% -8 Nestlé 9 18,23% 5 L'Oréal Group 19 14,59% 1 KazTransOil 10 18,02% -3 Kazakhmys 20 14,19% -12
? • Below is a list of companies and organisations. For which of these employers would you consider working? 79 2018 | Kazakhstan | All Students Ideal Employer Ranking | Top 20 Your students | Business/Commerce
Percent Percent Employer Rank 2018 Trend Employer Rank 2018 Trend 2018 2018 PwC 1 27,23% 0 Microsoft 11 13,37% -3 Air Astana 2 25,99% 0 Samsung 11 13,37% 1 McKinsey & Company 3 23,76% 2 The Boston Consulting Group (BCG) 13 12,62% 4 KPMG 4 23,51% -2 KazMunaiGas Group 14 11,14% -3 Mars 5 21,04% 1 Tengizchevroil 15 10,64% 1 EY (Ernst & Young) 6 20,54% -2 L'Oréal Group 16 9,90% -2 Procter & Gamble (P&G) 7 17,57% 2 Samruk 16 9,90% -6 Nestlé 8 16,58% 7 LVMH 18 9,41% 4 Philip Morris International 9 14,60% 8 British American Tobacco 19 7,18% 4 Deloitte 10 14,11% -3 JTI (Japan Tobacco International) 19 7,18% 2 All students | Business/Commerce
Percent Percent Employer Rank 2018 Trend Employer Rank 2018 Trend 2018 2018 Air Astana 1 32,77% 0 Deloitte 11 7,43% -1 KazMunaiGas Group 2 17,23% 1 The Boston Consulting Group (BCG) 12 6,84% 7 Samruk 3 13,71% -1 Procter & Gamble (P&G) 13 6,72% 3 Samsung 4 13,12% 1 Philip Morris International 14 6,63% 4 Microsoft 5 12,68% -1 Nestlé 15 6,56% 7 McKinsey & Company 6 9,67% 7 Mars 16 6,39% -1 EY (Ernst & Young) 7 9,49% 1 L'Oréal Group 17 5,75% 8 KPMG 8 8,81% -2 KazTransOil 18 5,52% -4 Tengizchevroil 9 8,74% 11 Kazakhmys 19 4,82% -12 PwC 10 8,15% 1 ChocoFamily 20 4,77% 15
? • Now choose the five (5) employers you most want to work for, your five Ideal Employers. 80 2018 | Kazakhstan | All Students Potential Applicants’ Ranking | Top 20 Your students | Business/Commerce
Percent Percent Employer Rank 2018 Trend Employer Rank 2018 Trend 2018 2018 PwC 1 8,70% 0 Samsung 11 2,94% -1 KPMG 2 7,44% 1 Tengizchevroil 11 2,94% 4 EY (Ernst & Young) 3 7,02% -1 Microsoft 13 2,73% -1 Air Astana 4 6,08% 1 KazMunaiGas Group 14 2,52% 3 Mars 5 5,77% -1 Samruk 15 2,41% -6 McKinsey & Company 6 5,56% -1 The Boston Consulting Group (BCG) 16 2,31% 2 Procter & Gamble (P&G) 7 4,30% 1 British American Tobacco 17 1,89% 14 Deloitte 8 4,19% -1 JTI (Japan Tobacco International) 18 1,78% 1 Nestlé 9 4,09% 6 L'Oréal Group 19 1,57% -9 Philip Morris International 9 4,09% 5 Chevron 20 1,36% 3 All students | Business/Commerce
Percent Percent Employer Rank 2018 Trend Employer Rank 2018 Trend 2018 2018 Air Astana 1 10,90% 0 The Boston Consulting Group (BCG) 11 2,73% 12 EY (Ernst & Young) 2 4,51% 1 Microsoft 12 2,49% 7 KazMunaiGas Group 3 4,48% 4 Philip Morris International 13 2,39% 2 PwC 4 4,06% 1 Mars 14 2,26% -2 KPMG 5 3,97% -3 Procter & Gamble (P&G) 15 2,24% -4 Samruk 6 3,93% -2 Nestlé 16 1,84% 12 Deloitte 7 3,53% -1 KazTransOil 17 1,64% 4 McKinsey & Company 8 3,50% 0 Kazakhstan Temir Zholy 18 1,62% -1 Tengizchevroil 9 2,98% 4 Halyk Bank 19 1,59% -5 Samsung 10 2,93% 0 L'Oréal Group 20 1,40% 4
? • Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply. 81 APPENDIX
• About the Universum Talent Research • Highest qualification • Current status • Educational institutions • Area of study • Employer rankings among Students • Communication channels for employers • The Universum Career Profiles
82 About the Universum Talent Research
THE QUESTIONNAIRE
• Created based on over 25 years of experience, extensive research within HR, focus groups and communication with both our clients and talent. • Global perspective - local insight. DATA COLLECTION 2 500 • Conducted via an online survey. The online educational institutions link was distributed via university and alumni- networks, communities, the Universum Panel WE HAVE CONDUCTED THE and different local and global partners. UNIVERSUM TALENT SURVEY FOR OVER 25 YEARS
Total number of respondents WEIGHTING in the survey 2018:
• We apply weighting to adjust for discrepancies in the data collection from the actual 1 000 000+ distribution of students across universities. • Note that only data based on all respondents or on all respondents within a main field of study is weighted. Breakdowns like gender, high achievers or other more specific target groups are not weighted.
83 2018 | Kazakhstan | All Students Highest qualification
92% Bachelor's 84%
8% Master's (non-MBA) 12%
PhD 1%
Specialist 3%
Your students
Other All students 1%
? • What qualification or degree are you currently pursuing? 84 2018 | Kazakhstan | All Students Current status
89% I am studying in my home country 90%
8% I am conducting all my university studies abroad 5%
2% I am studying abroad, for a limited period of time 3%
Your students 2% I am studying abroad, in the country where I received my high-school degree All students 2%
? • Which best describes your current status? 85 2018 | Kazakhstan | All Students Educational institutions (1/1)
All students
University All students University All students
Al-Farabi Kazakh National University 8,2% Almaty University of Power Engineering and Telecommunications 1,5% The L.N. Gumilyov Eurasian National University 6,2% S.Toraighyrov Pavlodar State University 1,4% KIMEP University 5,4% Suleyman Demirel University (SDU) 1,4% University Turan 4,3% Karaganda State Technical University of the First President of the Republic of Kazakhstan 1,1% Nazarbayev University 4,3% German-Kazakh University 1,0% The Kazakh National Research Technical University after K.I. Satpaev 4,0% Akhmet Yassawi University 1,0% S. Seifullin Kazakh Agro Technical University 3,7% A.Baitursunov Kostanay State University 1,0% Almaty Management University 3,6% Karaganda Economic University of Kazpotrebsouz 0,9% K.Zhubanov Aktobe Regional State University 3,2% Kazakh British Technical University 0,9% KAZGUU University 2,6% Atyrau Institute of Oil and Gas 0,9% International IT University 2,3% S. Amanzholov East-Kazakhstan State University 0,9% The Kazakh University of International Relations and World Languages 2,2% M.O. Auezov South Kazakhstan State University 0,9% University of International Business 1,9% Kh. Ualikhanov Kokshetau State University 0,8% The Karaganda State University of the name of academician E. A. Buketov 1,9% Shakarim University 0,8% Almaty Technological University 1,8% Kazakh University of Economics, Finance and International Trade 0,8% West Kazakhstan State University by Makhambet Utemisov 1,8% Atyrau State University named of Kh. Dosmukhamedova 0,5% Narxoz University 1,7% Other 23,4% D. Serikbayev East Kazakhstan Technical University 1,7%
? • Which college or university do you attend ? 86 2018 | Kazakhstan | All Students Areas of study
All students | Business (1/1)
Area of study All students Area of study All students
Finance 26% Public Administration 5% Economics 17% Communication/Advertising/PR 4% Accounting/Auditing/Taxation 17% Business Administration 3% Management 16% Quality management 3% Marketing 15% Econometrics 2% Tourism Management 13% Innovation Management 2% Human Resources Management 7% E-commerce 2% Entrepreneurship 7% Information Management 1% Logistics 7% Crisis management 1% International Business 6% Customs affairs 1% World economy 5% Risk management 1% Sales 5% Other Business 11%
? • Please select your major(s)/main area(s) of study. 87 2018 | Kazakhstan | All Students Areas of study
All students | Engineering (1/1)
Area of study All students Area of study All students
Machine/mechanical engineering 17% Food Processing / Food Production 4% Oil and gas engineering 17% Thermal engineering 4% Construction 15% Materials engineering 3% Architecture 9% Aeronautics/aerospace engineering 3% Power engineering 7% Metallurgical Engineering 3% Telecommunications 7% Environmental engineering 3% Automation Engineering 6% Personal and social safety 2% Process technology 6% Nanotechnology 2% Mining engineering 5% Nuclear engineering 2% Chemical engineering 5% Biological engineering/biological technology 2% Industrial engineering 5% Other Engineering 11% Electrical/electronic engineering 4%
? • Please select your major(s)/main area(s) of study. 88 2018 | Kazakhstan | All Students Areas of study
All students | IT (1/1)
Area of study All students Area of study All students
Information Systems 47% Business Computing Systems 6% Computer Science 26% Business Systems Analysis and Design 6% Software Engineering 25% Information Management 5% Information Systems Security 18% Business Informatics 5% Applied Informatics 9% Data Science 5% Artificial Intelligence 7% Other IT 12%
? • Please select your major(s)/main area(s) of study. 89 2018 | Kazakhstan | All Students Areas of study
All students | Natural Sciences (1/1)
Area of study All students Area of study All students
Mathematics 30% Human Sciences 4% Biology 29% Geology 2% Chemistry 17% Hydrology 2% Physics 16% Other Natural Sciences 14% Ecology 11%
? • Please select your major(s)/main area(s) of study. 90 2018 | Kazakhstan | All Students Areas of study
All students | Humanities (1/1)
Area of study All students Area of study All students
International Relations 26% Political Science 8% Linguistics/Foreign Languages 25% Creative Arts 6% Teaching/Education 21% Communication/Advertising/PR 5% Philology 14% Social Sciences 5% Journalism 10% Design 3% Psychology 9% Social work 3% History/Philosophy 8% Other Humanities 8%
? • Please select your major(s)/main area(s) of study. 91 2018 | Kazakhstan | All Students Areas of study
All students | Law (1/1)
Area of study All students Area of study All students
Civil law 57% Tax law 18% Criminal Litigation 43% International Commercial Law 10% International Law 42% Energy law 6% Constitutional law 30% Law and Property Valuation 4% Financial law 21% Media Law 4% Commercial Law 21% Other Law 8%
? • Please select your major(s)/main area(s) of study. 92 2018 | Kazakhstan | All Students Areas of study
All students | Health/Medicine (1/1)
Area of study All students Area of study All students
Medicine 64% Cosmetology 4% Pharmacy 9% Physiotherapy 3% Veterinary science 5% Other Health/Medicine 22% Dentistry 4%
? • Please select your major(s)/main area(s) of study. 93 2018 | Kazakhstan | All Students Considered Employer Ranking | Top 30
All students | Business/Commerce
Percent Percent Employer Rank 2018 Trend Employer Rank 2018 Trend 2018 2018 Air Astana 1 47,56% 0 The Boston Consulting Group (BCG) 16 15,72% 8 KazMunaiGas Group 2 31,99% 0 PwC 17 15,65% 2 Samruk 3 28,17% 0 Gazprom 18 15,22% -8 Samsung 4 26,33% 1 L'Oréal Group 19 14,59% 1 Microsoft 5 25,82% -1 Kazakhmys 20 14,19% -12 Tengizchevroil 6 18,98% 12 Mars 21 14,11% -4 KPMG 7 18,53% 2 ChocoFamily 22 13,71% 16 Philip Morris International 8 18,43% 3 adidas 23 13,62% 10 Nestlé 9 18,23% 5 Volkswagen 24 13,55% 8 KazTransOil 10 18,02% -3 Chevron 25 13,17% -4 General Motors 11 17,98% 11 British American Tobacco 26 13,08% 4 EY (Ernst & Young) 12 17,49% 0 Kaspi Bank 27 12,90% 4 Deloitte 13 17,48% 2 Daimler/Mercedes-Benz 28 12,24% 6 Procter & Gamble (P&G) 14 17,33% -1 PepsiCo 29 11,96% 7 McKinsey & Company 15 17,17% 1 Halyk Bank 30 11,85% -7
? • Below is a list of companies and organisations. For which of these employers would you consider working? 94 2018 | Kazakhstan | All Students Considered Employer Ranking | Top 30
All students | Engineering
Employer Rank Percent Employer Rank Percent
KazMunaiGas Group 1 40,15% KazRosGas 16 13,41% Tengizchevroil 2 28,96% Shell 17 13,13% Chevron 3 23,15% General Electric (GE) 18 12,40% KazTransOil 4 22,13% Kazakhstan Temir Zholy 19 12,32% Air Astana 5 21,87% Kazatomprom 20 11,53% Gazprom 6 20,27% KazTransCom 21 10,45% Samruk 7 19,66% Kazzinc 22 10,03% Microsoft 8 16,32% ExxonMobil 23 9,64% Rosneft Oil Company 9 16,09% Bosch 24 9,20% Lukoil 10 15,71% Volvo Group 25 9,09% Kazakhmys 11 15,66% Daimler/Mercedes-Benz 26 8,89% Samsung 12 14,89% Kazakhtelecom 27 8,50% Volkswagen 13 14,74% IBM 28 8,41% Schlumberger 14 14,66% Schneider Electric 29 8,30% General Motors 15 13,50% NCOC 30 8,21%
? • Below is a list of companies and organisations. For which of these employers would you consider working? 95 2018 | Kazakhstan | All Students Considered Employer Ranking | Top 30
All students | IT
Percent Percent Employer Rank 2018 Trend Employer Rank 2018 Trend 2018 2018 Microsoft 1 46,17% 0 Kazakhstan Temir Zholy 16 15,03% -1 Samsung 2 40,77% 1 Beeline 17 14,71% 34 Air Astana 3 36,26% -1 Kazakhmys 18 14,41% 3 KazMunaiGas Group 4 28,70% 3 Chevron 19 14,22% -1 Kazakhtelecom 5 27,21% 0 KazTransOil 20 13,19% -6 IBM 6 26,11% -2 Philips 21 12,78% 9 Kaspi Bank 7 21,94% 3 Volkswagen 22 12,40% -2 ChocoFamily 8 20,48% 9 Bank CenterKredit 23 11,90% 16 Samruk 9 20,32% -3 Tengizchevroil 24 11,38% 3 Kaspersky Lab 10 19,57% -2 Siemens 25 11,19% 6 Halyk Bank 11 18,39% 1 Philip Morris International 26 11,10% 15 Gazprom 12 15,72% 1 Altel 27 10,82% -1 Kcell 13 15,38% -4 Sberbank 28 10,79% NEW - Hewlett Packard Enterprise 14 15,36% 5 QAZKOM (Kazkommertsbank) 29 10,14% -6 Tele2 15 15,04% 1 Kazatomprom 30 9,92% 6
? • Below is a list of companies and organisations. For which of these employers would you consider working? 96 2018 | Kazakhstan | All Students Ideal Employer Ranking | Top 30
All students | Business/Commerce
Percent Percent Employer Rank 2018 Trend Employer Rank 2018 Trend 2018 2018 Air Astana 1 32,77% 0 Mars 16 6,39% -1 KazMunaiGas Group 2 17,23% 1 L'Oréal Group 17 5,75% 8 Samruk 3 13,71% -1 KazTransOil 18 5,52% -4 Samsung 4 13,12% 1 Kazakhmys 19 4,82% -12 Microsoft 5 12,68% -1 ChocoFamily 20 4,77% 15 McKinsey & Company 6 9,67% 7 General Motors 21 4,68% 8 EY (Ernst & Young) 7 9,49% 1 Halyk Bank 22 4,66% 2 KPMG 8 8,81% -2 Kazakhstan Temir Zholy 23 4,56% -6 Tengizchevroil 9 8,74% 11 JTI (Japan Tobacco International) 24 4,56% -1 PwC 10 8,15% 1 Gazprom 25 4,51% -13 Deloitte 11 7,43% -1 adidas 26 4,47% 2 The Boston Consulting Group (BCG) 12 6,84% 7 Daimler/Mercedes-Benz 27 4,37% -1 Procter & Gamble (P&G) 13 6,72% 3 Volkswagen 28 4,16% 4 Philip Morris International 14 6,63% 4 Kaspi Bank 29 4,15% 2 Nestlé 15 6,56% 7 LVMH 30 4,03% -3
? • Now choose the five (5) employers you most want to work for, your five Ideal Employers. 97 2018 | Kazakhstan | All Students Ideal Employer Ranking | Top 30
All students | Engineering
Employer Rank Percent Employer Rank Percent
KazMunaiGas Group 1 26,41% Lukoil 16 5,49% Tengizchevroil 2 18,16% General Electric (GE) 17 5,48% Chevron 3 13,47% Shell 18 5,10% Air Astana 4 12,86% Daimler/Mercedes-Benz 19 4,83% Samruk 5 11,83% Kazatomprom 20 4,40% Gazprom 6 9,12% KazTransCom 21 4,11% Microsoft 7 8,51% ExxonMobil 22 4,01% Schlumberger 8 7,86% Kazakhtelecom 23 3,99% KazTransOil 9 7,63% KazRosGas 24 3,82% Volkswagen 10 7,24% NCOC 25 3,47% Samsung 11 6,81% Kazzinc 26 3,45% Kazakhmys 12 6,80% IBM 27 3,27% Rosneft Oil Company 13 6,43% Schneider Electric 28 3,27% General Motors 14 6,39% JTI (Japan Tobacco International) 29 3,14% Kazakhstan Temir Zholy 15 5,83% Siemens 30 2,78%
? • Now choose the five (5) employers you most want to work for, your five Ideal Employers. 98 2018 | Kazakhstan | All Students Ideal Employer Ranking | Top 30
All students | IT
Percent Percent Employer Rank 2018 Trend Employer Rank 2018 Trend 2018 2018 Microsoft 1 40,82% 0 Tele2 16 4,87% 0 Samsung 2 21,65% 1 KazTransOil 17 4,82% -3 Air Astana 3 20,73% -1 Kazakhmys 18 4,67% 1 KazMunaiGas Group 4 16,39% 3 Chevron 19 4,27% 3 IBM 5 16,06% -1 Volkswagen 20 4,17% -2 Kazakhtelecom 6 14,88% -1 Kcell 21 4,03% -1 ChocoFamily 7 11,22% 3 Philip Morris International 22 3,75% 26 Samruk 8 10,41% -2 Siemens 23 3,66% 21 Kaspi Bank 9 8,92% 8 Beeline 24 3,11% 19 Kaspersky Lab 10 8,05% -2 Kazatomprom 25 3,03% 16 Hewlett Packard Enterprise 11 6,30% 1 KPMG 26 2,98% -1 Tengizchevroil 12 6,20% 3 Daimler/Mercedes-Benz 27 2,60% 4 Halyk Bank 13 6,15% 0 Sberbank 28 2,56% NEW - Kazakhstan Temir Zholy 14 5,72% -5 Bank CenterKredit 29 2,50% 18 Gazprom 15 5,33% -4 Lukoil 30 2,26% 22
? • Now choose the five (5) employers you most want to work for, your five Ideal Employers. 99 2018 | Kazakhstan | All Students Potential Applicants’ Ranking | Top 30
All students | Business/Commerce
Percent Percent Employer Rank 2018 Trend Employer Rank 2018 Trend 2018 2018 Air Astana 1 10,90% 0 Nestlé 16 1,84% 12 EY (Ernst & Young) 2 4,51% 1 KazTransOil 17 1,64% 4 KazMunaiGas Group 3 4,48% 4 Kazakhstan Temir Zholy 18 1,62% -1 PwC 4 4,06% 1 Halyk Bank 19 1,59% -5 KPMG 5 3,97% -3 L'Oréal Group 20 1,40% 4 Samruk 6 3,93% -2 Kaspi Bank 21 1,40% 19 Deloitte 7 3,53% -1 Chevron 22 1,30% -2 McKinsey & Company 8 3,50% 0 JTI (Japan Tobacco International) 23 1,23% -7 Tengizchevroil 9 2,98% 4 ChocoFamily 24 1,21% 5 Samsung 10 2,93% 0 Kazakhmys 25 1,15% -16 The Boston Consulting Group (BCG) 11 2,73% 12 IBM 26 1,05% 11 Microsoft 12 2,49% 7 Kazakhtelecom 27 1,04% 17 Philip Morris International 13 2,39% 2 Sberbank 28 0,89% NEW - Mars 14 2,26% -2 Forte Bank 29 0,87% NEW - Procter & Gamble (P&G) 15 2,24% -4 British American Tobacco 30 0,80% 8
? • Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply. 100 2018 | Kazakhstan | All Students Potential Applicants’ Ranking | Top 30
All students | Engineering
Employer Rank Percent Employer Rank Percent
Tengizchevroil 1 10,35% Daimler/Mercedes-Benz 16 1,76% KazMunaiGas Group 2 9,11% Schneider Electric 17 1,75% Chevron 3 5,48% Kazatomprom 18 1,72% Air Astana 4 4,58% Samsung 19 1,71% Samruk 5 4,20% Volkswagen 20 1,63% Schlumberger 6 3,90% Kazzinc 21 1,63% KazTransOil 7 3,58% Microsoft 22 1,51% Gazprom 8 3,44% Lukoil 23 1,50% Kazakhmys 9 2,57% KazTransCom 24 1,35% Shell 10 2,40% Kazakhtelecom 25 1,18% NCOC 11 2,26% Philip Morris International 26 1,15% ExxonMobil 12 2,03% General Motors 27 1,05% Rosneft Oil Company 13 1,98% Siemens 28 1,03% General Electric (GE) 14 1,85% McKinsey & Company 29 0,97% Kazakhstan Temir Zholy 15 1,81% FoodMaster 30 0,95%
? • Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply. 101 2018 | Kazakhstan | All Students Potential Applicants’ Ranking | Top 30
All students | IT
Percent Percent Employer Rank 2018 Trend Employer Rank 2018 Trend 2018 2018 Microsoft 1 11,11% 0 Siemens 16 1,67% 39 Samsung 2 6,23% 4 KazTransOil 17 1,63% -7 Air Astana 3 5,50% -1 KPMG 18 1,60% -11 IBM 4 4,60% -1 Bank CenterKredit 19 1,49% 14 KazMunaiGas Group 5 4,46% 0 Gazprom 20 1,49% 3 Kazakhtelecom 6 4,40% -2 Tele2 21 1,42% -8 Kaspi Bank 7 4,33% 11 Kazakhmys 22 1,36% 9 Samruk 8 3,42% 1 Chevron 23 1,29% -1 ChocoFamily 9 3,13% 3 Philip Morris International 24 1,29% 4 Halyk Bank 10 2,83% -2 Home Credit 25 1,28% NEW - Kazakhstan Temir Zholy 11 2,16% 0 Kcell 26 1,02% -12 Tengizchevroil 12 2,09% 3 AlfaBank 27 1,01% NEW - Hewlett Packard Enterprise 13 1,97% 39 Philips 28 0,98% 22 Kaspersky Lab 14 1,89% 2 EY (Ernst & Young) 29 0,97% -9 Kazatomprom 15 1,69% 20 Beeline 30 0,90% NEW -
? • Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply. 102 2018 | Kazakhstan | All Students Digital communication channels for employers
53% Social media 55%
38% Employer websites 36%
33% Career guidance websites 30%
28% Employer sponsored posts in social media 29%
26% Online job boards 23%
Employer advertisements on 23% news/business-related websites 22%
21% Targeted emails 10%
16% Blogs 22% Your students 14% Career and job related apps 15% All students
9% Live online events with employers 9%
? • Which channels do you use in general to learn about potential employers? 103 2018 | Kazakhstan | All Students Print communication channels for employers
University press & student organisation 38% publications 24%
Brochures presenting career possibilities at 19% a company/organisation 18%
16% Career magazines/guides/books 22%
Employer advertisements in business 11% magazines 15%
Employer advertisements in lifestyle 10% magazines & other periodicals 16%
8% Direct mailings via post Your students 8% All students 5% Employer advertisements in newspapers 11%
? • Which channels do you use in general to learn about potential employers? 104 2018 | Kazakhstan | All Students In-Person communication channels for employers
45% Career fairs 26%
38% Employer presentations on campus 21%
34% Lectures/case studies as part of curriculum 15%
Conferences arranged and hosted by 24% employers 19%
20% Employer office/site visits 18%
13% Informational interviews with employers Your students 15% All students Skills training sessions organised by 12% employers 16%
? • Which channels do you use in general to learn about potential employers? 105 STRENGTHS & WORKPLACE INTRODUCTION SUCCESS STORIES CAREER PATH OPPORTUNITIES HABITS Although Idealists are focused on aligning Idealists bring a lot to the table when Idealists know that one person can change the world, Since Idealists are focused on passion Idealists make it a point to do the right their career with their values, their getting the job done right. Some of the and they pursue their goals driven by a passion for projects, they often hold their first thing, so they can be relied upon to come dedication has a practical side. Idealists strengths that stand out include: making a difference. These Idealists are known for leadership roles before they enter the in on time, complete their work and meet don't spend time complaining - instead, the impact they have made in their fields: working world. They plan and manage deadlines. Other workplace habits include: they come up with real-world solutions to • Idealists do the right thing - even fundraisers, train volunteers or participate advance the greater good. Whether they when no one is looking. Lead singer of U2, Bono, has leveraged his status as in major projects for non-profit • A balanced approach to people- work for large corporations or small, household name to fight for social justice in all parts organizations while working in unrelated focused vs. task-based activity family-owned businesses, you can be sure • Idealists are leaders and motivators - of the globe. In particular, he works to end poverty, entry-level jobs. This often results in an Idealists are in the trenches, using a they have a natural ability to motivate hunger and diseases impacting impoverished uneven rate of career growth, because • A strong focus on finding solutions hands-on approach to tackle social and others to get things done. communities. Idealists will suddenly take a giant leap and taking action, rather than waiting environmental issues. Idealists are forward when they find an employer that for someone else to take charge. particularly skilled with creative Of course, even the best qualities can be Harvard Law School graduate Aaron Bartley showed values their non-traditional leadership experimentation, which often results in taken to an extreme: the unique leadership skills of an Idealist long before experience. innovative solutions to business problems. he obtained his law degree. While still in school, he • Idealists take their philosophical co-founded the Harvard Living Wage Campaign, and Idealists choose employers who focus on positions and personal values after graduation, he went on to co-found the highly corporate responsibility and community seriously, which leaves little room for successful People United for Sustainable Housing partnerships, and they carefully research disagreement. This can be tough on (PUSH). company culture before accepting an offer. colleagues who have an alternative They want to be sure the work perspective. Muhammad Yunus, a Bangladeshi social environment is one of collaboration, entrepreneur and economist was awarded the Nobel recognition and mutual respect. Idealists • Idealists sometimes take on more Peace Prize in 2006 for founding Grameen Bank, take business ethics seriously, and they than they can handle, leaving them which pioneered the concepts of microcredit and can be relied upon to hold themselves and exhausted and overwhelmed. microfinance. His bank gave loans to entrepreneurs their employers to the highest ethical too poor to receive traditional bank loans, creating standards. social mobility and development from below. He is also a co-founder of the Yunus Social Business Centres (YSBC). YSBC’s vision is to encourage a new, humane capitalism through managing incubator funds for social businesses and providing advisory services to companies, governments and NGOs around the world. STRENGTHS & WORKPLACE INTRODUCTION SUCCESS STORIES CAREER PATH OPPORTUNITIES HABITS New cultures and new connections are Basic values drive the decision-making Internationalists often spark worldwide conversation as a Because Internationalists are focused on Leaders enjoy having Internationalists on critically important to the Internationalist, process for Internationalists, and they can result of their dramatic forays into the unknown. More the experience rather than achievement, staff to handle any off-site work that needs who wants a career that offers the be counted upon to do the right thing. often than not, Internationalists are the first to visit exotic their career paths often take many twists doing. After all, many employees have opportunity for world travel. These new locations, like the top of Mount Everest, and they and turns. They tend to take jobs that offer other obligations that make business travel individuals want to explore every corner of • Internationalists are known for their make history for their achievements in exploration. travel opportunities, whether the position is a real burden. the globe, and they are happiest in a job honesty and integrity, and they take These are just a few of the Internationalists who have a promotion, demotion, or lateral move. As that keeps them moving. Boredom is the ethical obligations quite seriously. made their mark. long as the new experiences keep coming, • Internationalists have strong enemy for Internationalists, and they hope Cassie DePecol dreamed of seeing every country in the Internationalists are content to keep the communication and collaboration to one day have a chance to lead a team • Because Internationalists are world, and on July 24, 2015, she set out to do just that. same position for a longer period of time. skills, easily able to make a or influence a project that has a significant dedicated individuals, in a pinch, they Over the course of approximately two years, DePecol connection with every person they impact on the business. will be flexible with their time to has been on a journey to increase cultural meet. ensure organizational needs are met. understanding as a representative of the International These adventurers are skilled Institute of Peace Through Tourism, combining her • These individuals are future-oriented, collaborators and relationship builders. Of course, there are some routine passion for travelling with her career. When she always keeping an eye on how the They are comfortable in unfamiliar responsibilities in every position, and completed her voyage in 2017, she became the first current proposal will affect future situations, and they are easily able to Internationalists might struggle with these. woman to see all 196 countries. goals. make connections with new colleagues Harriet Chalmers Adams wanted to see the world at a and business partners. Curiosity drives • Internationalists are driven to seek time when women had limited career options. She • Big picture thinking allows Internationalists, and they rapidly absorb out new experiences, and on-going developed strong photography skills and paired them Internationalists to make connections international customs and manners. As a completion of repetitive tasks can with her innate talent for story-telling, eventually taking a and predict the impact of business result, Internationalists are an excellent quickly lead to disengagement. position as a war correspondent. This allowed Adams to decisions long-term. This can be choice to move the business into indulge her passion for travel while being paid for her invaluable information for busy uncharted territory - for example, • While Internationalists reliably meet work. leaders. expanding into new markets or building their deadlines, this might come at a Carl Pei, an entrepreneur with an international global supply chains. cost to their personal life. background who took true advantage of this and co- founded the mobile phone company Oneplus. This was the first global direct-to-consumer unlocked mobile phone provider. It quickly became a popular brand worldwide. Born in China, Pei’s family moved to Sweden when he was six. Pei took advantage of his international heritage early on, buying gadgets from China and using online platforms like Ebay to sell them on. He eventually used a factory in China to put his own brand to the products he sold, whilst also building the international relationships that would lead him to co-found OnePlus. STRENGTHS & WORKPLACE INTRODUCTION SUCCESS STORIES CAREER PATH OPPORTUNITIES HABITS Always on the prowl for the next Hunters enter the organization like a storm, Hunters don't shy away from hard work, and they The Hunter is anything but methodical Overall, leaders are generally thrilled to opportunity, Hunters are driven by their full of energy and ambition, bringing a host make sure that their efforts yield exceptional rewards. when it comes to career progression, and have a Hunter on their team, because passion for achievement. These of strengths to their organizations. These individuals are committed to reaching the top climbing the career ladder one rung at a their work ethic and drive is unmatched. individuals are looking for competitive of their fields, finding their way over and around any time leads to frustration. These ambitious • These individuals will always put compensation and the promise of career • They are team-oriented and skilled at obstacles: workers do whatever it takes to skip deadlines and client needs ahead of advancement - along with the potential for collaboration, regardless of how long steps, whether that means excelling in their own personal lives, making them high future earnings. Hunters are they have worked with their Businessman, entrepreneur, and former Presidential their current jobs so they are selected for easy to manage. adaptable, quickly acclimatizing to a new colleagues. candidate Ross Perot is a Hunter. Though he came leadership positions or moving on to a company, and they are able to reinvent from humble beginnings, his drive and ambition new organization. Many Hunters fully • Leaders can expect work to be on- themselves as required to fit organizational • They are persuasive, able to gain propelled his career forward quickly. In his position as expect to find themselves in the C-suite time, though it is possible that needs. consensus from individuals and an IBM salesman, Perot distinguished himself by midway through their careers. Fortunately, Hunters will cut corners here and groups, making it easier to move reaching the annual sales quota in just two weeks. their solid skills, innovation, and strong there as necessary to meet Hunters are focused on solutions first, and forward on internal projects, external work ethic make this goal achievable. deadlines. their ability to innovate makes them an sales, and overall continuous Ross McEwan's passion might be his New Zealand asset to any business. Strong skills in improvement. farm, but career-wise, he has been on the hunt for • Hunters are problem-solvers by problem-solving make Hunters popular bigger and better opportunities for decades. Early on, nature, and they offer creative with clients, and sales positions are a Of course, that ambition comes at a price, he worked hard to establish strong foundational solutions to complex issues. natural fit. Because they are focused on and Hunters can take a toll on their knowledge in banking and finance, which made him a increasing their compensation, they are leaders. top candidate for senior management positions in • Financial recognition is a simple and especially motivated by commission-based increasingly larger financial institutions. Today, effective method of keeping Hunters • Hunters don't put much stock in McEwan leads the Royal Bank of Scotland, which has roles. engaged. company loyalty, and they will often offices in the UK, Europe, Asia, and the United accept an offer if the grass looks States. greener elsewhere. Money is their primary motivator. Senator Harry Reid started his life in a ghost town. Searchlight, Nevada, had a population of just two • Perfection is not a priority - while work hundred people, and his home didn't have indoor will always be on-time and technically plumbing. Reid focused on his goal of gaining correct, Hunters aren't known for prestige and financial security, eventually leading the providing exceptional products when Democratic majority in the US Senate. they are in a time-crunch. STRENGTHS & WORKPLACE INTRODUCTION SUCCESS STORIES CAREER PATH OPPORTUNITIES HABITS The ambitious Careerist is nothing if not Careerists possess great strengths: Careerists often work their way up from the A Careerist's career path often follows a Careerists are often easy to recognize due practical. Careerists don't expect ground floor, running companies where they very straightforward route. With an affinity to their definitive workplace habits: promotions to magically appear. Instead, • They have a remarkable ability to were once entry-level workers. for organization and structure, the these hard workers roll up their sleeves collaborate and adapt, no matter what Careerist will seek the path that offers the • Careerists work hard to ensure that and give every position their best, adding their job title is. In 1971, Jim Skinner took a job as a McDonald's perfect combination of stability and upward their work always exhibits the highest value that leads to future career restaurant manager trainee. He mastered a progression. This often means that standards of quality--they will never opportunities. • These individuals work well in teams, series of progressively more responsible Careerists seek to remain with an seek to cut corners. offering support and career positions, until he was ultimately named vice employer for the long haul, rather than Careerists move through their career development to others who wish to chairman and CEO in November 2004. jumping from ship to ship. • Always striving to follow the rules, progression step by step, making the most learn. these by-the-book workers know their of each chance to learn new skills. They Ursula Burns knew hard work would take her This loyalty and dependability is often responsibilities and work dutifully to always have their eyes on their ultimate These strengths eventually turn into far, but when she started as an intern at Xerox, enough to earn them the respect of their complete them each day. goal: reaching the very top. Popular career leadership positions, as Careerists earn she had no idea where she would end up. She employers, which further helps propel paths for the Careerist include the respect of their leaders, peers and moved into an executive assistant role, where them along their path. Such organizations • Careerists are also loyal, and should management tracks in large organizations subordinates. she learned the skills needed to successfully run where these traits will serve a careerist one earn their respect, they will and careers that have clearly defined a business. After a long series of career steps, well include careers in the military, law remain steadfast in their resolve to paths from entry-level to leadership. However, the drive to achieve can take a Burns was named chairman and CEO of Xerox enforcement, the financial sector, law or help that person achieve greatness dark turn if Careerists find themselves with in 2009, making her the first African-American various medical professions. as well. The challenges they may face on this a toxic manager. woman to lead a Fortune 500 company. upward path only spur them ever onward. Along their path, Careerists always seek to • Careerists can often be stubborn--a With the knowledge gained at each step • Lack of recognition for their hard work Though stories of mailroom clerks working their maintain a strong image of careerist that operates too by-the- adding to their growing arsenal of skills, can take a toll on engagement and way up to executive positions seems like a fairy professionalism, while also acting book can be limited in flexibility when careerists find themselves well-equipped productivity. tale, Dick Grasso lived this amazing journey. He according to their strong values and working with other personality types. to steadily overcome obstacles and move started off in the mailroom of the New York principles. To that end, they often quickly forward. • Careerists don't let criticism roll off Stock Exchange in 1968 and proved his ability rise to a managerial position, as they • A careerist is not afraid to voice his or their backs, and they are harder on to lead over and over again. He climbed the typically exhibit many leadership traits. her opinion--however, some opinions themselves than anyone else. career ladder rung by rung, and he was named aren't always warranted or helpful. chairman and chief executive in 1995. • When in positions where they feel • Those who don't work as unsuccessful, Careerists can lose enthusiastically as careerists do can their confidence, leading to long lose a careerist's respect, making it periods on the same rung of the hard for them to work together. ladder. STRENGTHS & WORKPLACE INTRODUCTION SUCCESS STORIES CAREER PATH OPPORTUNITIES HABITS Job-hopping is fashionable in today's ever- Because Harmonizers are so positive, they Some of the most successful individuals in the Loyalty to their managers, coworkers and It is easy to spot Harmonizers in the changing business environment, but that is bring a wide variety of strengths to their business world capitalized on their interpersonal skills company keeps Harmonizers from job- workplace -- they are the first to great you one trend that the Harmonizer career type work. Examples include: to boost their career development. These hopping, which means they usually enjoy a and make introductions when you walk won't follow. These loyal employees treat Harmonizers can be found in a wide variety of top straightforward career trajectory. Through into a room. Other workplace habits their coworkers like family, and they are • Harmonizers are frequently employers across industries. Examples include: hard work and a reputation for include: always ready to take on additional recognized for influencing and leading Former Evernote CEO Phil Libin thought that the only communication and collaboration, they are responsibilities for the good of the team. coworkers through organizational way to be happy at work was to stick with companies regularly promoted to positions that are • A focus on actionable solutions -- Because they are focused on building changes. that have no more than 50 employees. However, as a increasingly more responsible. However, count on Harmonizers to find creative strong relationships, they are excellent Harmonizer, he was able to transform the work Harmonizers won't stay in a job that ways to overcome obstacles. additions to collaborative team • Managers often rely on Harmonizers environment of a mammoth technology company into threatens their happiness and well-being environments. Harmonizers are happiest to get the job done, because they are a culture of relationships and cross-team for very long. When the environment is • Strong communication skills -- when when their colleagues are content, and dedicated to putting in extra effort collaboration usually only seen in tiny startups. dysfunctional or toxic, Harmonizers move there is a lot disagreement in how to they have a talent for finding win-win when required for the good of the on, and their long list of accomplishments move forward, Harmonizers can solutions to interpersonal problems. team. Tony Hsieh, CEO of Zappos, has created an makes them attractive candidates for always find common ground. extraordinary career from finding and sharing future career advancements in alternative Harmonizers do have opportunities for happiness. After selling his startup at the age of 24 organizations. growth, and many set goals to overcome because he wasn't enjoying his job anymore, he these issues: wrote the bestselling book "Delivering Happiness" and launched his own coaching company. As leader • Spending too much time focused on of Zappos, he has created a work environment that is interpersonal relationships at work to considered the gold standard in employee the exclusion of completing work engagement. responsibilities. Eleanor Roosevelt, was not only the First Lady of the US but also played a key harmonizing role during her • Creating a balance between work and distinguished career as a diplomat. She was family -- Harmonizers have a hard instrumental in the founding of the United Nations time saying no, which leads to time and the US joining the organization. She conflicts. subsequently became the first delegate from the US to the UN. Whilst serving as the first chair of the UN Commission on Human Rights, she oversaw the drafting of the Universal Declaration of Human Rights and constantly worked to gain closer cooperation between countries on issues of Human Rights. STRENGTHS & WORKPLACE INTRODUCTION SUCCESS STORIES CAREER PATH OPPORTUNITIES HABITS While leaders might know business Leaders typically possess the following The world is full of successful leaders who have Most leaders know where their passion Leaders feel most alive in collaborative processes inside and out, their true strengths: transformed the world we live in. Some of today's lies early in their careers, and they get environments, when they challenge strength is seeing the big picture. These biggest influencers include these remarkable themselves on the path to management as themselves, when their team wins and take-charge individuals can relate • Leaders understand the value of examples: early as possible. From Student Council when they have learned something new. individual tasks and assignments to larger teamwork, and they are skilled at creating positions in high school to leading projects Other workplace habits include: organizational goals, and they have a gift cohesive groups to get the job done. Indra Nooyi, coming from humble beginnings, she and student organizations in college, these for communicating their vision in a way gained admission to Yale School of Management and individuals have been developing • A preference for making decisions that inspires their teams - and themselves • Leaders don't fear responsibility - they worked night shifts so she could pay for her college leadership skills their entire lives. They using a flexible work style that goes - to push forward through tough times to thrive on it. You can count on leaders to tuition. After working in various organizations such as make it a point to excel in entry-level jobs, with the flow, getting the best from achieve exceptional results. accept accountability for end results. Boston Consulting Group and Motorola she was ensuring they will be selected for every team member. appointed CEO of PepsiCo, making her the leader of increasingly responsible supervisory • Leaders are introspective and quick to the second largest food and beverage company in positions. They often volunteer for stretch • An energetic workstyle, expecting a identify their own opportunities for growth. the world. assignments, creating a solid reputation lot from themselves and others. By the time you give them feedback, they that sets them apart from their peers. are typically already aware of and working Bill Gates, co-founder of Microsoft Corporation, has • A tendency to sacrifice personal time on the issue. led the brand to become one of the most recognized when working on exciting or important in the computer industry. He has always looked projects. This can be damaging to Of course, no one is perfect, and even leaders forward, leading the pursuit to constantly diversify personal relationships in the long have challenges to overcome. Microsoft products and has ingrained this into the term. organizational culture. He is also recognized for • A strong desire to be the master of their helping others by giving back through The Bill and own fates makes it hard for leaders to Melinda Gates Foundation, providing the funding for accept authority. Since everyone answers necessary resources to people all over the world to to someone - even if it is an entrepreneur improve both their lives and their career answering to investors and clients - opportunities. leaders can struggle when they need to give up some control. Salil Shetty, as Secretary General of Amnesty International since 2010, he has lead the • Leaders are their own harshest critics. organization's movement to end human rights Sometimes, they hold team members to violations worldwide. He has held leadership the same unreasonably high standards positions in several humanitarian organizations that they hold themselves to. This can including the United Nations Millennium Campaign damage relationships with those they are and ActionAid. During his time at ActionAid he is leading. credited with transforming the charity into one of the world’s leading international development NGOs. STRENGTHS & WORKPLACE INTRODUCTION SUCCESS STORIES CAREER PATH OPPORTUNITIES HABITS Entrepreneurs are the type of individuals Growing businesses often owe their success to The biggest advances in culture and technology don't The career path of an Entrepreneur is a It is easy to spot Entrepreneurs in crowd. that create their own companies from the the Entrepreneurs on staff, as these are the generally come from the corporate world. Instead, winding road, marked by soaring highs They are the ones asking, "What if we do it ground up. They can be found in employees that find methods of differentiating they come from visionaries who take major risks by and crushing lows. Entrepreneurs take another way?“ organizations of all sizes, offering the organization from competitors. striking out on their own in pursuit of new ideas. risks, building new businesses or creating innovation and creativity to grow and These remarkable individuals are entrepreneurs - innovative products within a larger • Entrepreneurs are solution-focused, expand the business. They thrive in an • Entrepreneurs have a strong work ethic, innovative thinkers who wouldn't settle for the status organization. While they are natural and they can be counted on to environment where they have some and they can always be counted on to go quo: leaders, Entrepreneurs aren't looking for overcome obstacles that others can't flexibility to pursue passion projects. As above and beyond when needed. power and prestige. As they grow and quite manage. employees, entrepreneurs are fast Entrepreneur J.K. Rowling didn't just change the develop their skills, they encourage others learners, and they require ample • These employees strive for perfection, and world -- she created an entirely new one in her wildly to join their journey to challenge the status • As employees, Entrepreneurs are development opportunities to stay they place more weight on the quality of popular Harry Potter series. Rowling built an empire quo, finding bigger, better ways to get the ready to take on a challenge, and engaged. their product than meeting deadlines. based on a few sentences she scribbled on a coffee job done. they make excellent additions to shop napkin. project teams. Managing Entrepreneurs can be tricky, and leaders need to understand when to be firm Steve Jobs knew that computers could change the • While Entrepreneurs expect fair and when to allow flexibility. world -- but only if they were accessible and intuitive compensation that permits them to to everyday users. His creation of Apple computers live comfortably, their priority is • It can be difficult to persuade has driven technological innovation, bringing the developing their skills. Recognition in Entrepreneurs to attend to their day-to-day power of computers and later, mobile technology, to the form of interesting new responsibilities when they are inspired by a average homes around the globe. assignments keeps these employees new idea. engaged. Harold Schultz left Starbucks in 1985 due to his • Entrepreneurs tend to take on more than frustration at the owners not accepting his ideas. He they can reasonably handle when new managed to raise $400,000 funding from various projects and development opportunities sources, including a doctor who was impressed with present themselves. his willingness to take a ‘gamble’. Schultz opened his own coffee store, reflecting his idea of what a coffee store should be. Two years after opening, the owners of Starbucks turned their attention to other ventures and Schultz bought Starbucks for $3.8 million. Today Starbucks revenue totals $21.67 billion and the chain can be found worldwide. THANK YOU!
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