Brad Siegel Vice Chairman

Brad Siegel is the Vice Chairman of Atlanta-based UP, America’s favorite television channel for uplifting family entertainment. Launched in 2004 as the Gospel Music Channel and later known as GMC TV, the network changed its name to UP on June 1, 2013 to better reflect its programming mission. Mr. Siegel is responsible for marketing, public relations and original programming.

Recently, UP partnered with Enterprises to launch ASPiRE, the new network from Earvin “Magic” Johnson. Mr. Siegel is also a key executive with ASPiRE on behalf of UP, providing guidance and sales services to the ASPiRE team.

Mr. Siegel worked alongside UP’s Founder Charley Humbard to open the doors of then-Gospel Music Channel in April 2004. The channel launched on October 30, 2004 to 2,700 homes in Jackson, , and today is carried in more than 65 million homes nationwide by major distributors and hundreds of smaller, independent systems. It is also distributed on many major airlines including Jet Blue, Legend Air, Alaska Air, Continental and Frontier Airlines.

Under Mr. Siegel’s leadership, UP original programming has won, as well as been nominated for multiple broadcast, promotion and design awards. This includes the UP Original Movie The Heart of Christmas’ Emmy® Award nomination for Outstanding Original Music and Lyrics, and four NAACP Image Awards nominations: for the UP Original Movies Raising Izzie (2) and Somebody’s Child, and UP Original Stage Play Sugar Mommas.

Prior to UP, Mr. Siegel was president of Networks for Turner Broadcasting System, Inc. (TBS, Inc.). In this capacity, he was responsible for TBS Superstation, WTBS Channel 17, Turner Network Television (TNT), , , Turner South, Boomerang, TNT Originals and WCW, as well as Turner Studios, Turner’s state of the art production and post-production facility, and Turner Entertainment Network’s Broadcast Operations. Although did not report directly to Siegel, he was instrumental in signing and Magic Johnson to long-term deals for “Inside the NBA” on TNT, as well as helping to bring Wimbledon, The British Open and NASCAR to the network.

Siegel holds a Bachelor of Arts degree in history with a Minor in art history from Washington University in St. Louis (1979), where he is a member of the National Council of Arts & Science and received the Distinguished Alumni Award in 2000. For the past two years, Siegel was named to the “CableFAX” 100 list, and in 1997 was honored with the prestigious National Association’s Vanguard Award for Leadership. In 1999, he received New York Ensemble Studio Theatre’s Creative Vision Award. Siegel served on the board of directors of UNICEF and Camp Sunshine and currently serves on the board of Emory University’s Center for Ethics.