Cailler Graphic Punch List Includes Photos, Text Callouts, Dimensions

Cailler Graphic Punch list Includes photos, text callouts, dimensions

Please note the framed images in the renders are for placement only. The sizing and layout are based on input from MEO and Cailler representatives. The last page shows the chocolate images that are available to us at is point. The history images ﬂanking the François- Louis Cailler text are recommended, but can be changed if necessary. Reference begins on Page 10!

1 NEW YORK POP-UP

2 2

1 3

13 E 12 14 16 D 5 11 17

10 15 22 6 A B monitor monitor 18 C 19

8 7

NYC Pop-up graphic sizing size reference page 7

3 C5 C4

A1*

A5*

Tablet Dark

B2*

A6*

Tablet Milk

A2* C2

* Need hi res versions NYC Pop-up graphic assets photo/asset arrangement size reference page 7

4 A1*

NYC Pop-up graphic assets photo/asset arrangement size reference page 7

5 NYC Pop-up graphic assets photo/asset arrangement size reference page 7

6 NYC Pop-up graphic assets Sizes in inches

# Size in inches Image 1 9x7 Bon Bon or Tablet 2 9x12 Bon Bon or Tablet 3 5x5 Bon Bon or Tablet 4 10x13 Bon Bon or Tablet 5 7x5 Bon Bon or Tablet 6 7x10 Bon Bon or Tablet 7 12x16 Bon Bon or Tablet 8 11x14 Bon Bon or Tablet 9 8x6 Bon Bon or Tablet 10 18x18 Bon Bon or Tablet 11 18x18 Ingredients Raisins 12 11x14 Ingredients Cocoa Beans 13 16x16 Ingredients pralines 14 9x12 Ingredients Caramel 15 8x10 Bon Bon or Tablet 16 22x22 Bon Bon or Tablet 17 11x14 Decoupage 18 11x14 Decoupage A 25.25x12.25 Finest Ingredients copy B 19.5x31 Foam core Milk Chevron sign C 22x36 Foam core Chocolate Chevron D 22x12.25 Famouslysign Fresh copy E 21x12.25 Art of the Box copy

7 AIRSTREAM

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6 5

Airstream Trailer graphic assets photo/asset arrangement size reference page 12

9 10 11 8 12

9 13

18 17 16 15 14

Airstream Trailer graphic assets photo/asset arrangement size reference page 12

10 REFERENCE Includes photos, text callouts, dimensions

11 Airstream Trailer graphic assets Sizes in centimeters

# Size in centimeters Image 1 40x57 Vintage poster 2 58x33 François text sign 3 25x20 The Maison 4 56x41 oval FL-Cailler image 5 25x20 Horse-drawn chocolate factory 6 25x 33 Vintage chocolate package 7 16x12 Ingredients 8 64x31 Finest Ingredients text 9 23x32 Ingredients 10 32x23 Bon Bon or Tablet 11 32x23 Bon Bon or Tablet 12 51x31 Art of the box text 13 25x20 decoupage sample 14 25x20 decoupage sample 15 45x34 Bon Bon or Tablet 16 45x45 Bon Bon or Tablet 17 53x31 Famously Fresh Text 18 27x20 Ingredients

12 Pop-up POS with Beacon Dimensions

13 Sign Verbiage

Art of the Box!

Meet Mary Ann Dubouis. Using artisan paper cutting techniques, she creates the swiss decoupage that appears on each box. Each one tells a part of the Cailler story. From our swiss dairy cows grazing on the green rolling pastures, to the home of our chocolate, Maison Cailler. There’s no other chocolate that looks like it. If you think that’s a lot of effort for a box, wait until you taste what’s inside.

Famously Fresh

Meet Gwendoline. She’s one of 1,800 cows that produce delicious local milk for Cailler chocolate. Every Spring, she eats from the high mountains surrounding Broc. Our farmers ensure that no more than 4 days pass before Gwendoline’s milk makes it to Cailler. Beautifully, creamy Cailler chocolate, brought to you by Gwendoline. CHOCOLATE = HAPPINESS! What Happens when I eat Chocolate?! Finest Ingredients In Switzerland, everyone eats an average of 12kg of chocolate per year.This is certainly not without reason! Indulging in this pleasure means taking our well-being Cailler Milk Chocolate is crafted from ingredients of notable distinction. in hand. The joy of chocolate is much more than the eating experience. A small piece Selected from around the world, we bring them together at Maison Cailler to of chocolate is enough to take away a moment of stress and envelop us in a create something truly special. Our beans are expertly roasted to release their pleasant sensation of well being. intense aroma. Our rich golden caramel is crafted in house. And each almond is roasted here, before being placed individually atop our pralines. These More and more studies are exploring the positive effects of chocolate on the body ingredients, special on their own, come together to create a chocolate of rare and health. quality. Chocolat = Bonheur! Schokolade = Glück! Qu'advient-il lorsque je mange du chocolat? Was passiert, wenn ich esse Schokolade? François-Louis Cailler- In Germany only En Suisse , tout le monde mange en moyenne In der Schweiz, jeder isst im Durchschnitt 12 kg 12kg de chocolat par year.This est Schokolade pro year.This ist sicherlich nicht With his pioneering spirit, François-Louis Cailler laid the foundations for the certainement pas sans raison! Se livrer à ce ohne Grund ! Schwelgen in diesen Genuss brand and the Maison Cailler. He founded Switzerland's first chocolate factory plaisir signifie prendre notre bien-être dans la bedeutet, die unser Wohlbefinden in der Hand . in Corsier-sur-Vevey, and the brand produced there is still available today. He main . La joie de chocolat est beaucoup plus Die Freude an der Schokolade ist viel mehr als succeeded in industrializing the production process, which enabled him to sell que l' expérience de manger. Un petit morceau das Essen Erfahrung. Ein kleines Stück his products at a price that was affordable to the general public and the de chocolat est assez pour emporter un Schokolade ist genug, um sich einen Moment Zeit von Stress und umhüllen uns ein business flourished. moment de stress et nous envelopper dans angenehmes Gefühl von Wohlbefinden. une agréable sensation de bien-être . De plus en plus d'études explorent les effets Immer mehr Studien untersuchen die positiven positifs du chocolat sur le corps et la santé . Effekte der Schokolade auf dem Körper und Gesundheit. 14 Timeline standoff NYC Pop-up decal on frosted glass

15 Banners in Progress

FROM MAISON CAILLER TO YOUR MAISON.

In 1898, Alexander Louis Cailler stumbled on the perfect surroundings to create his chocolate. Lush green meadows, grazing cows, and fresh water to drive a mill. This place is Broc, Switzerland. And to this day, in these same surroundings, we produce our chocolate at Maison Cailler. Through Amazon, Cailler will be delivered right to your doorstep in the US, UK, Germany and China (as And now, for the ﬁrst time ever, Cailler Chocolate can be delivered right to your of November 1st for China). In select cities, Amazon home in as little as one hour through Amazon Prime Now in select US cities. Prime will deliver Cailler orders within the hour. #TASTEREAL#TASTEREAL

Available online at

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WELCOME TO THE CAILLER EXPERIENCE

There are some pleasures worth experiencing in their truest form. Like gourmet chocolate, crafted with Lorem ipsum dolor sit amet, consectetur adipiscing elit. techniques perfected over almost 200 years. Sed fermentum mollis lacus sed gravida. Proin viverra tristique neque id viverra. Curabitur non enim lacus. Duis est urna, fnibus in auctor ut, convallis nec enim. Welcome to the taste of real. #TASTEREAL#TASTEREAL

Available online at

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EXPLORE OUR RANGE WELCOME TO THE

Crafted bean to box, delicious Cailler creamy CAILLER chocolates are available in four assortment boxes in two sizes. They are also available in eight rich bar EXPERIENCE varieties. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed fermentum mollis lacus sed gravida. Proin viverra tristique neque id viverra. Curabitur non enim lacus. The new, elegant assortment packaging is hand- Duis est urna, fnibus in auctor ut, convallis nec enim. designed by master artisan, Marianne Dubuis, and is uniquely adorned with Cailler’s iconic paper cut designs. #TASTEREAL#TASTEREAL

IMAGES OF ALL FOUR BOXES AND 8 BARS?

Available online at

18 Cailler story on Poppy Red in beacon standoff (Airstream)

Box back wall (NYC pop-up) 19 Available photos See page 5 for needed hi res images