Yankee Peddlers in the Old South, 1800--1860
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W&M ScholarWorks Dissertations, Theses, and Masters Projects Theses, Dissertations, & Master Projects 2000 The honorable fraternity of moving merchants: Yankee peddlers in the Old South, 1800--1860 Joseph T. Rainer College of William & Mary - Arts & Sciences Follow this and additional works at: https://scholarworks.wm.edu/etd Part of the American Studies Commons, and the United States History Commons Recommended Citation Rainer, Joseph T., "The honorable fraternity of moving merchants: Yankee peddlers in the Old South, 1800--1860" (2000). Dissertations, Theses, and Masters Projects. Paper 1539623976. https://dx.doi.org/doi:10.21220/s2-pxmj-w810 This Dissertation is brought to you for free and open access by the Theses, Dissertations, & Master Projects at W&M ScholarWorks. It has been accepted for inclusion in Dissertations, Theses, and Masters Projects by an authorized administrator of W&M ScholarWorks. For more information, please contact [email protected]. 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Photographs included in the original manuscript have been reproduced xerographically in this copy. Higher quality 6” x 9" black and white photographic prints are available for any photographs or illustrations appearing in this copy for an additional charge. Contact UMI directly to order. Bell & Howell Information and Learning 300 North Zeeb Road. Ann Arbor, Ml 48106-1346 USA 800-521-0600 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with with permission permission of the of copyright the copyright owner. owner.Further reproductionFurther reproduction prohibited without prohibited permission. without permission. THE HONORABLE FRATERNITY OF MOVING MERCHANTS YANKEE PEDDLERS IN THE OLD SOUTH, 1800-1860 A Dissertation Presented to The Faculty of the American Studies Program The College of William and Mary In Partial Fulfillment Of the Requirements for the Degree of Doctor of Philosophy by Joseph T. Rainer 2000 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. UMI Number: 9982018 Copyright 2000 by Rainer, Joseph Thomas All rights reserved. UMI UMI Microform9982018 Copyright 2000 by Bell & Howell Information and Learning Company. All rights reserved. This microform edition is protected against unauthorized copying under Title 17. United States Code. Bell & Howell Information and Learning Company 300 North Zeeb Road P.O. Box 1346 Ann Arbor, Ml 48106-1346 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. APPROVAL SHEET This dissertation is submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy r Joseploseph T. Rainer Approved, April 2000 Frednk Susan V. Donaldson obert A. Gross Carol Sheriff ^ o u L K e i'J David Jaffa City University of New York Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. With love and affection I dedicate my dissertation to my parents, Angela Hunt Rainer and William Charles Rainer, MD. iii Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. TABLE OF CONTENTS Page ACKNOWLEDGEMENTS v LIST OF FIGURES vi ABSTRACT vii INTRODUCTION 2 CHAPTER 1 “SOME OF THEM APPEARED TO BE GETTING RICH”: THE SOCIAL CONSTRUCTION OF YANKEE PEDDLERS 17 CHAPTER 2 A BUSINESS HISTORY OF THE YANKEE PEDDLING SYSTEM S7 CHAPTER 3 THE FACE-TO- FACE ECONOMY OF THE ANTEBELLUM SOUTH: TRADE AND CONVIVIALITY BETWEEN WHITE AND BLACK SOUTHERNERS 182 CHAPTER 4 A LOSS OF MASTERY: NORTHERN INCURSIONS INTO THE SOUTHERN HOUSEHOLD 244 CONCLUSION 325 BIBLIOGRAPHY 330 IV Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. ACKNOWLEDGEMENTS The author wishes to express his thankfulness to Professor Fredrika J. Teute for her patient direction and thoughtful criticism of this project. The writer is also indebted to Professors Susan V. Donaldson, Robert A. Gross, Carol Sheriff, and David Jaffee for their careful reading and critique of the manuscript. Any faults in the text are the responsibility of the author, who declares that, for now, he likes “a speckled Ax best.” Several organizations provided assistance for the completion of this project: a dissertation fellowship and various research fellowships and assistantships from the College of William and Mary; a Kate B. and Hall J. Peterson Fellowship from the American Antiquarian Society; a Betty S. Christian Fellowship in Business and Economic History from the Virginia Historical Society; and an Andrew W. Mellon Fellowship from the Center for the Study of New England History, Massachusetts Historical Society. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. LIST OF FIGURES Figure Page 1. Peddler Licensing In Virginia, 1799-1850 4 2. Ages o f Peddlers in Georgia and Virginia 83 3. Monthly Licensing Patterns in Virginia, 1799-1850 83 4. “Eastern Emigrants" 84 5. Arrivals and Departures from Clark & Haskell’s Tin Depot, 1820-1821 85 6. "Encounter between a Comcracker and an Eelskin” 86 7. “A Bill o f Fall Goods” 158 8. A “list of some articles” sold by George W. Bartholomew 159 9. Trunk Peddler, circa 1840-1860 160 10. Clock Peddler Wagon, circa 1815-1835 161 11. Peddler Licensing in Virginia, 1799-1850 162 12. Map of Virginia Regions 163 13. License Totals by Region 164 14. Concentrations of Peddler Licensing, 1799-1850 164 15. Frequency of a Locality Issuing 5 or More Licenses in a Year, 1799-1850 165 16. Frequency of a Locality Reporting No Licenses in a Year, 1799-1850 165 17. Regional Population per Peddler 165 IS. Peddler Concentrations in Median Counties 165 19. Peddler Concentrations in Counties with a High Number of Licenses 166 20. Stores in 1840 by Region 166 21. Stores in 1840 by County 166 22. Total Population and Percent Growth in Virginia, 1800-1850 167 23. Slave Population and Percentage of Total Population, 1800-1850 167 24. Map of the Most Heavily Peddled Regions of Virginia 168 25. Clock and Dry Goods Peddler Licensing by Region. 1830-1850 169 26. Peddling Territories of the Woodruffs and Wamers 170 27. Peddler Licensing In Winchester, Virginia 171 28. Territory of the Winchester Tinware Depot. 1820-1823 172 29. Territory of Clark & Haskell's Baltimore Tinware Shop. 1820-1821 173 30. Tinware purchased by Chatfield Alcott from B. B. Tisdale 174 31. Articles Removed by William Judd from a Shipment of Tinware 175 32. Territory of the Wilcoxes’ Petersburg Tinware Shop, 1818-1823 176 33. Tin Peddler Licensing in Virginia. 1813-1850 177 34. Latham & Robinson, Clock Peddlers, 1830-1831 178 35. Orville Rice & Company, Clock Peddlers, 1833-1835 179 36. Gunn, Mattoon, Gilbert & Company, Clock Peddlers, 1836-1841 180 37. Clock note, from the Cocke Family Papers, Virginia Historical Society 181 38. "Buying a Horse” 324 vi Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. ABSTRACT Yankee peddlers were ubiquitous in the countryside and in the imagination of the Old South. Social and economic forces pushed young men off the farms of rural New England and pulled them into an expanding, national market. The shortage of land for a burgeoning population spurred the exodus from the countryside, while the lure of profits from a vocation with low entry costs attracted many young men who preferred seeking the main chance in the commercial marketplace to a state of protracted dependency as a farm hand, a factory operative, or an outwork producer. Hired by firms to peddle clocks, tinware, and other “notions,” their experiences in the marketplace transmogrified these deracinated New England farm boys into sharp, itinerant traders. In the course of this transformation, these migrant workers from New England were indelibly marked by the culture in which they were raised, even as they moved away from familiar values to embrace an emerging market creed. The thousands o f young men from New England who peddled in the South between 1800 and 1860 provided rural southern households direct access to consumer goods. They joined native southern petty merchandisers - hucksters, cake bakers, watermen and groggery keepers - in an interracial, face-to-face economy whose actions threatened the fixed ranks and organic hierarchy of slave society. The Yankee peddler gradually became a more threatening figure to southern planters. Antebellum southern sensibilities towards northern society and market institutions evolved from Southerners’ real and fictionalized encounters