7/16/2015
FOR IMMEDIATE RELEASE
® BOSTON BREAKERS AND XRCEL ATHLETE FUEL SIGN PARTNERSHIP
XRCEL® Athlete Fuel is proud to announce its newly launched sponsorship of Boston Breakers Soccer, the longest-running professional women’s soccer team in the U.S.
New World Consumer Products will be supplying the Breakers with XRCEL to fuel their training and game play for the balance of the 2015 season.
Dawn Purington, M. Ed., the Breakers Athletic Trainer, said “As an Athletic Trainer, it is important that I have a product that I am confident in and that the athletes will use. I have found that XRCEL gives my athletes the energy boost they need to sustain a higher level of competition and training and is also easier and more convenient for them to use than other products"
Purington’s comments were echoed by Boston Breakers GM Lee Billiard who said "XRCEL is a great product, and our players have really taken to it and notice the difference when using it. I am happy we could partner with the XRCEL team and provide their product to our players through the remainder of the year.”
“The timing of this partnership couldn’t be better” said Fred Sexton, founder and president of New World Consumer Products, the makers of XRCEL Athlete Fuel. “Soccer is a core area for us, and women’s soccer and its players have been under recognized. We are absolutely thrilled to be working with the Breakers and to be able to fuel these top performing athletes”.
XRCEL.COM
78 Alexander Street Charleston, South Carolina 29403 855-77-XRCEL (97235)
"Anytime you are able to partner with a professional club and provide another tool to help their athletes succeed is pretty exciting!" said John Wilson, Business Development Manager for New World Consumer Products. "The NWSL and The Boston Breakers have been a vital part of the growth of, and quality of, the game in the U.S. We are excited to have these high level athletes fueling with XRCEL!”
Both organizations recognize the mutual benefits of the partnership and are committed to the development and health of their players, growth of the Boston Breakers franchise and increasing the visibility of XRCEL.
XRCEL Athlete Fuel is an extended release carbohydrate supplement. Its patented glucose micro-gel technology is changing the way athletes train, compete and recover. Banned- substance free, caffeine free, and NCAA and WADA compliant.
XRCEL Athlete Fuel is brought to market by New World Consumer Products. Technology and scientific development was performed by New World Pharmaceuticals.
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About The Boston Breakers The Boston Breakers are one of nine teams in the National Women’s Soccer League (NWSL) and the longest running club in women's professional soccer. The NWSL is supported by the Canadian Soccer Association, Federation of Mexican Football and the United States Soccer Federation. It is the top-flight women’s professional soccer league in North America, featuring many of the top players from the United States, Canada and Mexico, as well as talent from around the world. The Boston Breakers train and host home games at Soldiers Field Soccer Stadium at Harvard University. For more information on the club visit www.bostonbreakerssoccer.com
About XRCEL® Athlete Fuel XRCEL Athlete Fuel is a revolutionary extended release carbohydrate supplement formulated with patented pH and temperature responsive micro-gel technology developed by New World Pharmaceuticals, LLC. XRCEL is a banned substance and caffeine free supplement designed to provide athletes with extended release muscle and brain fuel so that they may get the most out of their training and competitions. For more information visit www.XRCEL.com , visit us on Facebook, or For Sales contact: For Media Inquiries Contact: John Wilson Lisa Sexton Manager Business Development 843.737.6192 Ext 104 XRCEL [email protected] 843.737-6192 [email protected] XRCEL.COM
78 Alexander Street Charleston, South Carolina 29403 855-77-XRCEL (97235)
About New World Consumer Products, LLC New World Consumer Products is bringing the science of human nutrition and carbohydrate metabolism to high performance athletes with an emerging portfolio of ® patented products and technologies. Our flagship product, XRCEL , is a scientifically advanced sports performance fuel based on patented formulation technology developed by New World Pharmaceuticals, LLC.
With strong investment in the science of performance-based nutrition, guided by a leadership team of executives and university scientists with extensive operating and board- level experience in the pharmaceutical and consumer goods industries, New World Consumer Products will continue to develop breakthrough products that improve performance and endurance for work, play and sport.
The company’s corporate headquarters are located in historic Charleston, South Carolina. To learn more, please visit www.NewWorldConsumerProducts.com.
About New World Pharmaceuticals, LLC Founded in 2007, New World Pharmaceuticals, LLC is a privately held specialty pharmaceutical company engaged in the research and development of innovative drug delivery systems that remove or mitigate constraints to taking medications and supplements. The company is specifically focused on the development of oral and intradermal controlled release technologies.
New World Pharmaceuticals has developed and patented temperature and pH responsive micro-gel technology that increases and sustains the oral bioavailability of carbohydrates and certain other BCS Class I, II & III drugs. The company is also developing and has patented novel intelligent intradermal delivery technology for use with both small and large molecules.
New World Pharmaceuticals is based in Charleston, South Carolina. For more information, please visit www.NewWorldPharma.com.
XRCEL.COM
78 Alexander Street Charleston, South Carolina 29403 855-77-XRCEL (97235)