Business, Tech and More Evolution Principle Centered Marketing Mentorship Your Life, Your Plan Financial Responsibility Doctor Seven Tips for Spending Money Wisely in 2015 Mahlon Kerr #WorldClassdoctor series Innovative Marketing e·volve Solutions To EVOLVE /i’ välv/ verb Your Business 1.. develop gradually, especially from a simple to a more complex form.

VOLVE E MEDIA GROUP INC. www.TheEvolveMediaGroupInc.com 2 Evolution Magazine | #WorldClass Special Edition www.evomag.co 3 Business, Tech and More Evolution Evolution Magazine | #WorldClass Special Edition Published By Evolve Media Group Inc.

Evolve MEdia Group Inc. DARNELL G DAVIS - CEO Editor In Chief DONNIE BRYANT Photography EVOLUTION MAGAZINE

Staff Editors DONNIE BRYANT

Graphic Design EVOLUTION MAGAZINE

Evolution Contributors DONNIE BRYANT KATRINA STARZHYNSKAYA CRYSTAL BUCHAN PAULA ONYSKO NICOLE NEWMAN MARK EDWARD BROWN

Evolution Magazine is a trademark of the Evolve Media Group Inc. All rights reserved. Reproduction in part or in full is strictly prohibited. Evolution Magazine is a monthly digital publication with limited print copies available in designated markets. Evolution Magazine welcomes all contributions. Evolution Magazine assumes no responsibility for content or advertisement. No representation is made as to the accuracy hereof and is produced subject to errors and omissions. featured articles Questions and feedback: Evolve Media Group Inc. Leader, Your Life, Your #WorldClass 29 South Law Street - Allentown, PA 18105 Not a Sales- Plan - making Doctor special - Phone: (347) 669 2EVO person the most of Email: [email protected] 6 10 Mahlon Kerr your future 20 Online: www..Evomag.co VIEW THE DIGITAL VERSION ON ISSUU.

4 Evolution Magazine | #WorldClass Special Edition www.evomag.co 5 from the publisher

Stepping Stone #1 - Knowing When to Hold Them... Stepping Stone #3 - Understand Your Own Strengths Evolve Media is growing rapidly, and with And When to Fold Them... and Weaknesses

great success comes great adversity. Over Ascertaining when to fight or when to let go is very Talk to most leaders and they will gladly tell you they important in laying a foundation in effective have weaknesses. But most of them cannot tell you what leadership. Often great people gain a position of influence they are. Most leaders don’t know their weaknesses the past few months we have been working but they fall into habit of micromanaging. The desire to because most leadership positions encourage managers control can be a leader’s largest temptation and can to consider the weaknesses of others more than their on “Team Development” and expanding our bankrupt your company if not properly dealt with. own personal shortcomings. Knowing your own strengths and weaknesses will allow you to build a team that will staff. The development of leadership skills Most control comes from fear: fear of the unknown and support you and fill in the gaps. fear of the level of ability of those whom you lead. These fears will cripple your ability to make decisions that affect Stepping Stone #4- Place The Right People in the Right are essential to the growth and health of your business. For example, a business owner notices Positions that a project is showing inherent weakness. However, any company – that includes yours. instead of cutting his or her losses and moving forward, Your team plays a major part (if not the most important he or she begins to throw more resources towards it in part) in how effective you are as a leader. The hardest part hopes to MAKING it work. The end result is a frustrated is getting to the point where you are able and willing to staff and a financial loss. place the right people into key positions. As a business coach, I have seen companies with great business plans Knowing when to hold and when to fold will do more en route to total collapse because of failure to put the than preserve sanity in the business environment; it will right people in the right place to carry out the plan. save money and allow growth simply because you stop paying attention to dead situations. Getting to know your employees individually and your team as an organic whole is essential to becoming an Stepping Stone #2- Consider Suggestions from effective leader. It doesn’t make sense to have someone Unlikely Sources who is a great organizer working a sales position while your current administrator isn’t working out. You will Another trap leaders fall into is to assume they are the never know that you are making this mistake unless you only ones within their organization with great ideas know your team. By taking the time to identify the right s we begin to head into a new season of while overlooking the wealth of information available people for key positions, you can improve your company’s life, I would like to walk with you into the from their employees. performance and eliminate the unnecessary cost of new season of your business. I would like to training people who don’t last. leave you with four foundational stepping One of the worst things a business owner can do is to stones, answering this fundamental question: “How assume that their employees are incapable of making Entire libraries have been filled with books written to help Awould you describe the perfect leader?” meaningful suggestions. Most problems that develop leaders be more effective. In my experience, many leaders within your organization are experienced by those who want to learn the most advanced techniques while You probably used words like control, insight, and are on the front line. These employees often see these they’re still falling short in the basic fundamentals. These 4 poise in your description. The next question I want issues with surprising clarity because they deal with stepping stones, if you really meditate on them and start to ask is: “Is it possible that these qualities could them on a day to day basis. to put them into practice, will create a strong foundation actually hinder great leadership?” According to that will support an impressive organization. some leadership coaches, the answer is yes. So, in Your team can be your greatest asset against problems order to remain effective as a leader, it’s valuable and breakdowns. Listen to your employees and consider Sincerely, for every leader to develop a repertoire of different their insight. It could save you a lot of time and money. Publisher Darnell G Davis leadership qualities. CEO/ Evolve Media Group Inc. Publisher,

6 Evolution Magazine | #WorldClass Special Edition www.evomag.co 7 from the editor Customers Must See You As a Leader, Not a Salesperson

Positioning yourself as your customers' leader This is part of the burden of Leaders Lead Action Steps (and speaking with the voice of authority that leadership — putting others 1. Decide to adopt a leadership comes with it) creates one of the biggest before yourself is the right thing Education and inspiration are mindset in your industry, opportunities for business growth I can think of. to do. This means: important, but a leader has to your office, your city. Make • offering products and services go beyond that stage. He should a commitment to pursue According to John Maxwell, "A leader is one that your customers want and lead by example. He does excellence and use whatever who knows the way, goes the way, and need, not necessarily what everything in his power to get his influence you have to help shows the way." If that quote describes you, you think is cool right now followers to do what he knows your pack move toward a this message is for you. • a strong commitment to is best for them. He holds them better result in some area. quality and accountable to what they’ve 2. Remember — it’s not about If you have clients and customers that you take • gutsy guarantees and service committed to do. you! Putting the best interest good care of, you're already leader. Now you have after the sale of your followers ahead of to work on positioning yourself as their leader. It’s one thing to teach your your own interests is the right followers about eating healthy thing to do. That doesn't always come naturally. These will make you a better food. Educating them is definitely leader and they will ultimately a good thing. But what do they Leaders may choose to eat last, Here are a few quick thoughts on business make your business more gain if they keep eating junk? It’s but good leaders will still have growth through customer leadership. profitable. a leader’s job to do everything plenty on their plates. he can to help them make the Ask Not What Your Customers Can Leaders Are Architects difficult decision to change. Do for You… To a certain extent, leaders Leaders can’t cower back. They Last January, Simon Sinek published a book define reality for their followers. have to keep pressing forward. called Leaders Eat Last. I haven't read the book • They create a vision of what’s Even when it’s dark. Even when yet (shame on me), but I remember how the title possible, painting a mental they’re unsure of their own instantly caught my attention when I first saw it. picture of all that life can be, qualifications. Their followers Those 3 words flesh out the idea that leadership all that it should be (at least depend on them! is all about serving others, not about getting in a given area). Donnie Bryant other people to follow your commands. (The • They empower their followers term servant leadership is somewhat redundant to take action. for that reason.) • the give them the education Editor-In- Chief and/or tools to make it happen. 8 Evolution Magazine | #WorldClass Special Edition www.evomag.co 9 Your Life, Your Plan Crystal Buchan

speech. Life happens; it is how we foods maybe, or to quit working at as insufficient planning has the deal with it! a job you makes you numb. power to negate many New Years’ resolutions and personal goals. Let’s talk about change. It is that Wouldn’t it be great to change Take action: put one step in front time of year when people make sooner rather than later? Imagine of the other, or link one positive resolutions, right? Change is the getting out of that bad relationship thought to another on your way to biggest shaker in anyone’s life! a year earlier and then found Mr. or changes for the better. But how, pray tell, do you get to Mrs. Right! a place where you will change? Last thought: put yourself 30 years Does it happen overnight? Is Here is what I propose. ahead in your life and look back. procrastination part of change What did you do? Who did you itself? Can change be documented? There are simple steps to get you help? Did you take chances and Is it an observable occurrence, or is to where you want to be. It is like make positive changes? Were you it unobservable? I’d say both. There Peter Drucker’s “managing by the captain of your ship? are reasons for people’s actions, objectives”, but applied to managing and those reasons have had the your life! We all are unique and gifted. We power of thought behind them. all have a right to be on this planet Lots and lots of thought can go Be clear on what you want and and to help make a difference for into something before a change is what changes you’ll need to make ourselves and others. This New noticeable. in your life. Write it all down. Years, be realistic, manage yourself, Know why, when, and how you will and take the next steps towards For instance, I just started walking take action. What are the obstacles? your better existence. to work, choosing not to drive. A Rewards? What resources will you couple of months down the road, need? What will your success look and hurray! Twenty pounds lighter! like? Yet, let’s get back to the original question: how you get to that point Can you make it a reality? (Ask where you do change. You actively others for support if necessary.) choose to stop eating processed Be honest with the time it will take,

How do you get to a point where time with family, and so it goes.… you are the captain of your ship, you want something badly enough Life can either take you by the you’ll definitely be more prepared that you will change? It’s a simple, hand, or you can take it by the for when a crisis hits. What is a yet very important, question to hand. crisis? For every person, it is a ponder. So many times, people little different. It could be a family stay in a state of unrest where they I’m not saying in times of crisis emergency like your father having Advertise Here ! don’t change, yet they constantly that you will be taking life by the a heart attack, or it could appear as Contact [email protected] for a 2015 Sales and Media Kit are mulling over the idea of moving hand fully. But it is possible to take outwardly simple as not finding a on to a new job, eating healthier, life by the hand in your day-to- babysitter when you are supposed exercising, spending more quality day existence, and you should. If to be at a party giving an honorary 10 Evolution Magazine | #WorldClass Special Edition www.evomag.co 11 you pleased and empowered choice to begin. Choose a to others. Don’t sell yourself short. with your purchases? repayment amount that feels do- Perhaps it’s time to raise your able and start paying down the rates or, if you are an employee, STEP 2 Align your Spending with debt that has the highest interest ask for a raise. your Values rate. Increase the repayment Imagine the good you can do in amount over time as you get a your life and the world with more Using the information gained better handle on your spending. money. The more money flow from Step 1, get clear on how you I recommend setting up an coming in, the sooner you can want to spend your money going automatic monthly payment care for your basic needs, repay forward. Often times we are so you aren’t tempted to skip a debt, grow your savings, and fuel spending money to fill voids in payment. With every payment, your passions. our lives instead of using money acknowledge yourself for taking And that is a beautiful world to to create more peace, fun and control of your finances. live in. freedom. STEP 4 Empower Your Savings Remember, you likely worked hard for your money. Align your Even if you have debt to repay, spending with your top values – also begin saving for the future. whatever is most important to The amount will depend on you. your income, basic expenses and debt levels. That’s okay. You First ensure your basic needs are are strengthening your savings met. After that, address any debt habit and saying, “I am worthy of repayments and begin saving consciously building my wealth.” (see Steps 3 and 4). Then the fun So begin today, with even a begins. What passions do you small monthly amount. You’ll be 5 Simple Steps to Boost your have? Maybe travel is important, surprised at how quickly small or creative self-expression. How amounts add up. about extra money for your Financial Health wellness, including nourishing There are many savings vehicles organic food? As you invest in – saving accounts, mutual funds, Paula Onysko what’s important, something stocks, bonds and more – each magical happens. More with a different rate of return. If all Have you ever noticed there is a lower your self-worth, the more For the next two weeks, track abundance flows your way. the options overwhelm you, ask powerful connection between your body or bank account get everything you spend. Write a financial advisor, or start with your financial and physical health? ignored or abused. down the item and amount in a STEP 3 Build a Debt Repayment an online saving account such as When you have money flowing in The good news is neither holds small book you take everywhere. Plan www.tangerine.ca that you can your life, many other things flow, grudges, meaning you can change Capture every purchase – from set up at no cost. The point is, too. Conversely, financial stress your reality beginning today. As the latte and muffin, to groceries, Some people have shame around start saving and keep saving. Paula Onysko is a success coach and can take a huge toll on your you empower a new relationship gifts, utilities and more. Total the their debt. Yet, debt simply business strategist with 11 years of experience as a thriving entrepreneur. physical body. It’s also one of the with money, you can bring amount to identify your daily reflects past spending habits. STEP 5 Claim your Worth She works privately with women business top stressors in relationships and tremendous peace and healing spending. Then circle items that It says nothing about what’s leaders to ensure they are well-supported marriages. into your body. you didn’t need and add them up possible going forward. You Whether you are self-employed and aligned as they make their impact in The state of your finances is often a daily as well. choose that! or contribute as an employee, I their business, bank account and the world. reflection of your inner self-worth Let’s get started with 5 simple After two weeks, reflect on your invite you to claim and grow your Visit www.paulaonysko.com for more mindset and momentum to fuel your or confidence. The higher your steps to boost your financial spending. Are you surprised Begin repaying your debt sense of worth. Your soul came money flow. self-worth, the more attention health in 2015. how much you spend? Did you immediately, even if it’s $10 a here to expand and live the riches you pay to how you treat both STEP 1 Track Your Spending purchase things you didn’t need month. The amount is not as this life has to offer. And you have your body and bank account. The or value? Are you spending important as the conscious gifts that are incredibly valuable money you don’t have? Or are 12 Evolution Magazine | #WorldClass Special Edition www.evomag.co 13 Nicole Newman | www.newmannetworks.com

Financial Responsibility Seven Tips for Spending Money Wisely in 2015

iving in abundance means you discover by living beneath our stay disciplined about handling your In that regard, knowing that business someone you trust (i.e. The idea is to minimize temptation, that we accept that all our means are meant to be shared. finances. Because this software is cyclical, in addition to developing accountability partner) who making it as easy as possible to needs are fulfilled using the I am sharing the Chief Financial often requires you to manually enter a spending plan also have to would have to approve every stay disciplined. right knowledge to increase Officer (CFO) tips that we used to transactions, you’ll be forced to develop a savings plan. Business time you wanted to withdraw Lothers, which increases ourselves! create opportunities for others by pay close attention to exactly what has highs and business has lows. money from the bank Make a firm resolution to use these The PlantingMoneySeeds.com spending less. you’re spending your money on. You The savings account is there to 4. Keep a record of everything you tools and focus on spending less wrote "Before you can reach your can categorize your purchases and keep the business operational while buy, (i.e. develop a spending to get more. In twelve months, lifestyle goals, you need to master My accountability partner is Tara set limits, which is a great way to the business is in a low period. The plan) you will be able to look back and the basics. One of those basics is Colquitt also known as The Credit ensure that you don’t go overboard Grow Wise Money website instructs 5. Train your mind to say NO to celebrate 2015 as a financially the practice of financial discipline." Woman. She tells me not to use the at any point throughout a given readers to use these tools for instant gratifications through strong and healthy trip around the In my view, before you can get word “budget,” which indicates "a month." Know what you are going financial discipline: meditation sun. more, you have to learn to make diet," but to call it a "spending plan." to spend (with a ceiling price and a 6. Make A Dream Board do with less. In other words, spend Now this is an opportunity to use floor price) before you spend it. 1. Set up an automated transfer 7. Carry very little cash - Only carry For more information: subscribe to less to get more. My mother would technology as it was intended – to into your savings account each what you need to get buy and the Newman Networks Newsletter, say "live within your means" and help people! PlantingMoneySeeds. A spending plan, forces people to pay period keep a prepaid debit card that follow Newman Networks on "money gives you opportunity." I com writes "Budgeting software write down the numbers, so people 2. Cut up your credit cards, or is used for emergencies. When Facebook took it to mean "live beneath your is not only inexpensive (there are are likely to be more mindful and freeze them in a large chunk of you carry lots of cash, you feel means" so I could have "more many programs available free of less reckless with the money. ice urged more to impulsively buy opportunities." I believe that sharing charge), but it can have an immense 3. Get a financial mentor or things. is caring; all the new opportunities impact on how well you’re able to 14 Evolution Magazine | #WorldClass Special Edition www.evomag.co 15 Mark Edward Brown

Principle

Edward Hagwood recently become a client of mine. Centered The bottom line is that my clients want success He has overcome tremendous obstacles in his quest whether they live in India, Malaysia, Canada, for success and his drive is so inspiring that his story Europe, or the USA. Because I provide principle- must be told in as many venues as possible. centered marketing mentorship to clients around Edward and I teamed up to create a message that the globe, I dubbed myself an "International Marketing Mentorship will reach a segment of the population that has Success Strategist." (Sounds better than life coach, been underserved when it comes to starting and doesn’t it?) enjoying an internet-based business. More on that hen I set out to become a coach I was already a leader. in a second. However, being a leader and demonstrating leadership does After further specialization and many case studies,

not make anyone a coach. I discovered that a majority of clients that I choose We began by getting him involved in an internet W to work with fall into 3 categories of needs: lifestyle mastermind group where he could The generalized term for the type of coaching I wanted to get into 1. Personal Confidence - not to be confused with become immersed in principle-centered marketing was "life coaching." I couldn't help but think to myself how generic this self-confidence, personal pride, etc. mentorship. Once he was exposed to the people, term was. I created my own terminology for the brand of coaching that 2. Wealth Creation - how to live the “internet concepts, and value available in this community, he I do and I've never looked back. lifestyle” with a successful business of one's started creating his own platform for connecting own. with a specific niche of business men and women. At the very root of all that I do with a client is a principle that is based 3. A combination of the two.

in service and value. Edward is hearing impaired so when he shared with Let me share a story with you that encompasses me his goal to create a video of himself sharing his Dictionary.com defines "principle" as: a “guiding sense of the the development of both personal confidence and passion and his message about his online success requirements and obligations of right conduct." wealth creation.

16 Evolution Magazine | #WorldClass Special Edition www.evomag.co 17 Acupressure Yoga mats provide all the benefits of acupressure including increased blood circulation, improved mood, stress relieve, muscle relaxation, , and overall feeling of well-being. www.acupressureyogamat.com #WorldClassdoctor series Doctor

MahlonKATRINA STARZHYNSKAYA KerrPhoto Credit – Melissa Bourland

inding an excellent plastic surgeon is just how competent he is. Every year Dr. Kerr becoming increasingly difficult. More performs between 500-600 in addition than at any other time in the past, to office procedures. His surgical breadth is wide, today it is essential for anyone seeking with common procedures spanning the entire body a plastic surgeon’s services to know from head to toe including: facelifts, eyelid , Fhow to identify the best in the field. While many rhinoplasty, fat grafting, breast surgery of all types, physicians may advertise as being cosmetic tummy tucks, mommy makeovers, , surgeons, few are actually board-certified in buttock augmentation, and body contouring after and members of the major plastic massive weight loss. surgery societies. Searching for a surgeon that meets these standards and who has great patient Breast augmentation has become the most results are the first steps to cross when beginning common cosmetic plastic surgery procedure your plastic surgery journey. in the performed in the United States. Dr. Kerr does hundreds of breast surgeries each year Dr. Mahlon Kerr has all these qualifications and and typically leans toward using the newest 5th more. He is a respected plastic surgeon based in generation silicone breast implants which are very Austin, Texas. The mere number of people who safe and provide an excellent way to add volume stream into his practice will give you an idea of and shape to breasts of all ages. These modern

20 Evolution Magazine | #WorldClass Special Edition www.evomag.co 21 implants carry a warranty for their results and minimize the Rhinoplasty surgery also takes a 10 years and have a highly time they spend recovering few hours and the initial healing cohesive gel often referred to as from these procedures. period is two to three weeks a “gummy bear” breast implant for the average patient. Many in both a smooth and textured The abdominal part is typically patients, however, may notice shell. The operation has little liposuction or a tummy tuck. some slight swelling especially down time, and Dr. Kerr states Liposuction is the removal of in the tip area for several more that patients are “really happy fat from under the skin while a months. The small changes with their new breasts within just tummy tuck involves removal made to the tip of the nose are a few months after the implants of both fat, excess skin, and what take a long time to show. settle into place.” tightening abdominal muscles. Other changes like removal Pregnancy often leaves women’s of a large nasal hump and the Mommy makeovers are also stomach muscles separated width of the nose are almost becoming quite popular. to accommodate the growing immediately seen. Typically a combination of breast baby. A big part of tummy tuck and abdominal procedures involves sewing these muscles A good number of patients who which allows a patient to realize back together to achieve that flat visit Synergy Plastic Surgery several results after only one belly. It takes Dr. Kerr about two come from outside the Austin surgery. The intention is to three hours to do a standard area and even outside Texas usually to reduce downtime. tummy tuck. Most patients need State. Dr. Kerr advises that People want to maximize a couple of weeks to recover. some patients need to be

22 Evolution Magazine | #WorldClass Special Edition www.evomag.co 23 “Having a reputation as someone who is fair and honest is worth so much more than any amount of revenue you might make from one particular operation.” - Dr. Kerr prepared to stay in town for a it gives him the opportunity a significant increase in the Dr. Mahlon Kerr advises people and a huge part of the practice. some patients seek out too many while, sometimes as long as a to really enhance someone’s number of men seeking Botox®. considering Botox® and facial Though it might seem hectic procedures and end up with week. For small procedures like appearance and improve how Dr. Kerr says Botox® and facial fillers to consider starting earlier and overwhelming to most, poor results and complications. breast augmentation, a patient they feel about themselves. fillers are often seen as the ice in their lives – in their late 20’s Dr. Kerr says he loves what he Dr. Kerr always advises what can be ready to leave within When he first moved to Texas, breaker to exploring the benefits to early 30’s – to increase does. To him, it is not a job; it is is in the patient’s best interest, 24-48 hours. Dr. Kerr makes an he was recruited to perform facial of plastic surgery. chances of better success with really just doing what he loves and sometimes this can mean effort to offer his clients as much plastic surgery by the hospital aging later in life. Trying Botox® to do. He has also managed to not having additional surgery. information as possible so that he is affiliated with. He says “Once men start doing Botox® for the first time when you are keep the practice growing and His opinion is that if you want they have realistic expectations he finds facial plastic surgery and start to like it, those patients in your 60’s will definitely help still very personal even with the a result that is impossible for of what is going to happen quite fulfilling because of the will often transition to facelifts and your appearance but an earlier great success he has achieved. your anatomy or a procedure he during and after the procedure. difference that these surgeries other rejuvenation procedures introduction can really prevent He started his practice in 2010 doesn’t think you would benefit Common discussions include can make in each patient’s life. as they get older,” he says. “With deep lines and wrinkles before and five years later, it still has from, he would rather forfeit the procedure cost, how long they the baby boomer generation they have a chance to form. a personal touch. Patients will operation than gamble with his rep need to be in Austin, how much While most of his clients are aging, we are going to see an always be treated like family at utation. help they will need, and how female, the number of men exponential increase in the Dr. Kerr works a lot. He makes Synergy Plastic Surgery. soon they would be in shape to seeking plastic surgery is number of men who are seeking himself very available to his ““Having a reputation as someone travel back home. growing. Most men contact plastic surgeries of all types but patients using email and social Every week new patients who is fair and honest is worth Dr. Kerr for facelifts, body I think facial procedures will lead media, and often sees patients approach Dr. Kerr for procedures so much more than any amount Dr. Kerr is also well known for contouring, and liposuction. the pack.” on weekends to meet the that they really don’t need or of revenue you might make from performing facial plastic surgery A good number of them want to demands of his busy schedule. wanting to revise a surgery they one particular operation,” Dr. Kerr procedures. He says he enjoys change the contouring of their Dr. Mahlon Kerr advises people His wife, Ashley, works with had done elsewhere. Plastic asserts. facelifts and rhinoplasty because chests. Last year, there was considering Botox® and facial him. She is his primary nurse surgery can be overdone and

24 Evolution Magazine | #WorldClass Special Edition www.evomag.co 25 DR. CLAY COCKERELL Dermatologist and Dermatopathologist

Dr. Clay J. Cockerell is the former president of greasier the substance is, the better it will generally the American Academy of Dermatology. As a work. Also, products that contain lactic acid are dermatopathologist located in Dallas, Texas, his beneficial to treating dry skin. practice offers diagnostic excellence and acclaimed service in the evaluation of skin disorders. His What advice can you give for eczema care? also important. Try to avoid peak sun exposure You have recommended the skin care product line practice focuses on medical dermatology, skin times during the hours of 11:00 a.m. and 1:00 p.m. from CLN. Is it specifically for your patients or can cancer, melanoma, skin rashes, inflammatory Atopic dermatitis has no cure, other than topical anyone use it? skin diseases, and microscopic diagnostics. In treatments, corticosteroids, and avoiding dryness. What is your input on the recent controversy about this issue, Dr. Cockerell answers questions about People who suffer from eczema need to be mindful the chemicals found in sunscreens? I would recommend this product for anyone. common skin concerns and conditions from a of the possibility of secondary staph CLN body wash has sodium hypochlorite, which prevention and treatment perspective. and further aggravation of the lesions. Bleach There is concern about organic products like works in a similar manner as the bleach baths I baths and products containing bleach work well PABA may be carcinogenic. It has been studied mentioned earlier. This ingredient reduces the So many people experience dry skin during the with individuals prone to of their eczema in the laboratory setting, however, it has not been growth of bacteria. Other products in the CLN winter. Can you offer some tips to ensure overall breakouts because they provide a direct anti- proven. The data on those studies is not very line include a face wash, shampoo for conditions skin health? inflammatory action. Some cases of secondary good. Titanium dioxide and zinc oxide are non- like folliculitis and dandruff, and a sports wash. infection require careful consideration for antibiotic carcinogenic. The consensus is that inorganic The sports wash is helpful in preventing fungal Winter usually brings low air humidity. When you treatment. sunscreens are safe for use. infections in athletes who frequent the gym, locker combine that with artificial heat, dry skin is a natural room, and come in contact with equipment prone consequence, especially in older populations. Aside from using sunscreen, what are the Do you recommend any antioxidants or substances to collecting bacteria. People will develop dermatitis (also known as best practices for preventing skin cancers and to prevent the incidence of cancer? winter eczema or asteatotic dermatitis). Simple melanomas? methods to counter dry skin include bathing or One antioxidant suggested to help prevent cancer showering less and using a mild, oil-based soap. Data has proven that daily use of sunscreen, is Polypodium leucotomos, made by Ferndale. Applying moisturizer after bathing and during the including the low SPF brands, will prevent skin Topical antioxidants are currently unproven to be day is also helpful. Sometimes people do not like cancer. Wearing protective clothing such as effective. the greasy feel of some products. However, the broad-brimmed hats and long-sleeved shirts is

26 Evolution Magazine | #WorldClass Special Edition www.evomag.co 27 equipment often reveal organisms such as staph. In terms of prevention, it would be a good idea to use CLN product in the shower after you finish working out. An indirect benefit of using the CLN product line relates to prevention and treatment in that you may be able to decrease the amount of antibiotic consumption while treating a skin infection.

What is your opinion on antibiotics? Are they useful for treating infections or are they overused?

There is no question that antibiotics have been over-prescribed. Penicillin and cephalosporins are no longer effective in treating many of the infectious diseases in circulation. Medical professionals are not entirely to blame in this situation. In fact, the food industry has a long history of using antibiotics in the animals that eventually end up on our dinner table.

What is the solution for avoiding unnecessary ingestion of antibiotics?

We need to educate the population that they should not be demanding antibiotics for every little thing. When people get a sore throat, many times they seek out an antibiotic from their doctor. Unfortunately, they are dealing with a virus, so the antibiotic will not treat their original complaint. Our government is trying to address the problem and there is a big push by the CDC and the FDA to overcome overuse of antibiotics. People need to understand that it is not in our society’s best interest and keep their eyes on the long game. Where can we purchase the CLN products? For further information, you may contact Dr. Products can be directly purchased at www.cln. Cockerell through his website at www.dermpath. com, Drugstore.com, Amazon, and at various local com. drugstores. They can also check with their doctor to see if their office carries the line. www.dermpath.com. You mentioned specific settings where athletes are prone to contracting infections. What are the dangers of using sports equipment that is not cleaned on a regular basis?

Even though people who regularly use the gym are instructed to wipe down any piece of equipment they use, many people do not. Cultures taken from

28 Evolution Magazine | #WorldClass Special Edition www.evomag.co 29 Dr. Harrison H.

Dr. Harrison H. Lee is a cosmetic Dr. Lee’s practice offers a variety of procedures he offers for this Leesurgeon who is Board Certified elective surgical procedures as well population include brow bone in three specialties and has two as working on cases involving facial reduction, rhinoplasty, cheek practices in Beverly Hills, California reconstruction. His practice also implants, jaw angle reduction, and and New York City. His background covers the general range of surgical Adam’s apple reduction. is in dentistry, oral maxillofacial and in-office procedures which surgery, ear/nose/throat and facial includes: face lifts, brow lifts, eye Dr. Lee’s work with the Asian plastic surgery. surgery, liposuction, chin surgery, population carries a similar style, jaw angle implants for men, and creating a softer look for his female Once Dr. Lee earned his breast augmentation. His niche patients. Born in Korea moving undergraduate degree, he went to is in Asian faces, specifically in to the United States when he was dental school at Tufts University, reducing the jaw and cheek bones young, Dr. Lee understands the followed by a four-year residency of women, in addition to double cultural and psychological reasons in oral surgery. He taught at NYU eyelid surgery. However, Dr. Lee’s Asian women desire to change and went back to medical school target market is any ethnicity for their appearance. In Asian culture, to earn his MD. Thereafter, he common procedures. Ages of male a woman with a pronounced bone performed head and neck surgery and female patients range from the structure is seen as having a strong at Mount Sinai Hospital, followed forties to people in their eighties. personality and masculine traits. by a fellowship in facial plastic and He has noted that his patients in Cheekbone and jawline weakening reconstructive surgery under Dr. both Beverly Hills and New York is highly desired, especially in Kamer, a renowned expert in the City are of the same demographic. Koreans. The surgical process is field. Dr. Lee’s background in oral streamlined so that it takes about surgery for jaw reconstruction has Another specialty Dr. Lee has three hours for cheek and jaw earned him the distinction of being is in facial feminization surgery reconstruction. Healing time is considered an expert in facial bone for patients. Theapproximately 10 days to two surgery. 30 Evolution Magazine | #WorldClass Special Edition www.evomag.co 31 of laser treatment, depending on the patient. The CO2 laser has a tightening effect on the skin but can also have prolonged redness. This type of laser is primarily used on lighter-pigmented patients as it can cause hyperpigmentation in darker ethnicities. This is why the erbium laser is beneficial for people with more pigmentation as there is less tightening and reduced redness.

Dr. Lee believes that part of Innovative retaining one’s youthful looks involves preventative care and daily effort to maintain a healthy Marketing Solutions lifestyle. He encourages the use of homeopathic, natural, and holistic weeks. The majority of the visible Fat transplants are a better quality medicine in addition to taking To EVOLVE Your swelling fades within six weeks to procedure, yet it is costlier, more antioxidants to reduce the amount two months. The entire healing invasive, and requires multiple of free radicals in the body. Dr. Lee process extends from six months sessions for injections. The quality regularly prescribes homeopathic Business to one year, as a gradual change of the fat cells used varies. Dr. Lee medications prior to and after is observed and final results are states that 20 to 25 percent of the surgery to reduce swelling. Although attained. fat survives the transplant because he doesn’t dissuade someone from he is using live cells. Therefore, it having liposuction, Dr. Lee will first He will generally recommend may take three to five injections to recommend diet and exercise. If the more conservative procedures such get the desired result for a patient. person doesn’t attain desired results, as Botox, fillers, or fat grafting Fillers, on the other hand, are used he will proceed with liposuction. for patients in their thirties. It in the short term, lasting only nine depends on the patient and their months to one year. While Dr. Lee is an expert in his skin elasticity. These services are field and maintains a busy practice used mainly to diminish wrinkles Conservative topical treatments on the East and West Coast, he and lines. Dr. Lee usually deters include Retin-A based peels and maintains his self-discipline and someone so young from getting a superficial peels. Any patientsyouth through healthy living and as The Evolve Media Group Inc. facelift. The majority of Dr. Lee’s seeking deep CO2 or erbium a lifelong student of the Martial Arts. www. TheEvolveMediaGroupInc.com | Phone:: 347 - 669 - 2386 work is in surgery, but he will add in laser treatments are referred to For more information on Dr. Lee’s Botox and fillers for patients already his dermatology colleagues. There practice, visit www.drharrisonlee. in his surgical care. are pros and cons to each type com. e·volve- to develop gradually, especially from a simple to a more complex form. 32 Evolution Magazine | #WorldClass Special Edition www.evomag.co 33 www.vizcayaswimwear.com 36 Simplemente Magazine/June | July 2014 Wyoming Business Center Income Tax Preparation | Notary | Credit Repair | Property Management | SEPTA Tokens | Phone Cards | Bill Payments

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