F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: [email protected] Theodore Moulos Entrepreneur / Advisor / Growth Hacker / Investor Hacker / Growth / Advisor / Investor Entrepreneur F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 2 Why someone should attend? Why someone

F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 3 It’s a about technology a about It’s It’s NOT about Social Media any more more Media any about Social NOT It’s F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 4 Technology Matters Technology F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 5 F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 7 First up are private interactions. Gone interactions. Gone private up are First wanted days when the are in and about off everything you to show a more in public — nowadays, your life that recognizes Facebook mature some you just want to keep sometimes, and with of your interactions have to family private, and shouldn’t everything publicly. want to share PRIVATE INTERACTIONS INTERACTIONS PRIVATE F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 8 But what will encryption allow for? encryption allow for? But what will that no ensure it will essentially Well, activity you want to keep one can see that should you, and for private, except though, Right now, include Facebook. such see pretty can Facebook you do within Facebook’s everything in a truly encrypted services, but longer be the ecosystem that may no case. ENCRYPTION ENCRYPTION F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 9 Snapchat pioneered ephemeral ephemeral Snapchat pioneered took and then Facebook messaging, it and ran with it. But that concept on company could expand looks like the even further in the future. the concept wants is that Facebook The idea here able to be themselves users to be to worry without having online now, make online about the decisions they in the future. coming back to bite them REDUCED PERMANENCE PERMANENCE REDUCED F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 10

Still, there are a few obvious things a few are Still, there starters, the do. For could Facebook online aim to reduce company could doing things like adding bullying, by people from users to prevent tools for able to them online or being targeting of Part them online. continue targeting could tie safer a little making Facebook permanence of into the reduced content. SAFETY F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 11 F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 12

long-term not just hook-ups relationships, said. “This to is going for be real, building

features, coming soon, around dating,” he dating,” features, around coming soon,

Today, we are announcing a new set of new announcing a are we Today, Mark Dating about F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 13

Facebook will matchon all its data based Facebook you will happen in a dedicatedMessaging inbox that’s only visible to non-friends also opted in towho’ve for looking love. You can volunteer to make a profile a profile to make can volunteer You

NOT Messenger. NOT

More… about Dating about More…

• • • • • F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 14

F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 15 is coming to the U.S. and getting creepier and getting U.S. to the is coming Dating 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 16

The opt-in dating app that Facebook has been testing in a has app that Facebook The opt-in dating

Chile, Ecuador, Guyana, Paraguay, Peru, Uruguay, Laos, Uruguay, Peru, Guyana, Paraguay, Chile, Ecuador, Brazil, Bolivia, Brazil, Bolivia, in 14 more: countries is launching select few Malaysia, Philippines, Singapore, Vietnam and Suriname. Vietnam Singapore, Malaysia, Philippines,

Facebook Dating will be available in the US later this year. Dating will be Facebook Facebook Dating is coming to the U.S. and getting creepier and getting U.S. to the is coming Dating Facebook F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 17

the MLB. MLB. the content partnerships the has with like one it already like somethinglike that will get popular with more more small groups and chat and small groups with friends. This seems your Watch Party is a feature that watchWatch videos in lets you Watch Party F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 18

Groups awareness. present thepresent opportunity brand to cultivate discussion about your products or services products about your discussion and narrow topics. Groups provide an arena for an arena organic provide topics. Groups narrow similar interests to discuss or share about broad or or similar interests broad to about discuss or share network for friends, acquaintances, with or people Facebook Groups are spaces on the spaces are Groups media social Facebook F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 19 possible. sharing as much as sharing as business model on people model on people business The company has built its has built its The company F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 20 attended. directly to your groups. to your groups. directly recommendations for things to do. for recommendations to find out what's happening around them and get them around to find out what's happening that will help users make new friends from shared shared friends from make new help users that will communities, such as the city you live in or school you such as the city you live communities, feature is an opt-in tool is an opt-in feature New Friends" "Meet Facebook's will make it easier for users will make it easier for Events tab A new Facebook see Groups activity front and center, and to share content share and to and center, activity front see Groups on Facebook will enable users to tab on Facebook Groups A redesigned F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 21 F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 22

#1

Facebook Messenger users will be able to communicate users will be able Messenger Facebook users within the with Whatsapp and directly calls. in messages or video app -- whether Interoperability F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 23

Be aware: skype Be aware: a browser tab anymore tab a browser And if you’re using Messenger on desktop, you won’t have to keep it in in it keep to have won’t you desktop, on Messenger using you’re if And F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 24 sessions. percent of its current size. of its current percent The Light-Speed Approach Light-Speed The or share photos with people you like and trust, photos with people you or share phone; the new version will be under 30MB, about 20 phone; the new version potentially making it easier to arrange offline hangout it easier to arrange potentially making iOS, it’s being redesigned to take up less space on your to take redesigned being iOS, it’s keep up with your friends. You can set status messages can set status messages your friends. You keep up with Facebook is reshaping as a way to Facebook is reshaping Facebook Messenger is actually getting a big refresh in general. On in general. actually getting a big refresh Messenger is F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 25 or specialised scan code reader... scan code reader... or specialised speed approach», messenger is dropping a lot of a is dropping messenger approach», speed truth is that the time of the traditional barcode has barcode traditional of the is that the time truth come. Currently every phone’s camera does support camera does every phone’s come. Currently features, fb messenger scan codes among them. The among scan codes fb messenger features, Back to square one. As part of the «fb messenger light- the «fb messenger As part of one. square Back to barcodes, therefore, fb sees no need for another format format another fb sees no need for therefore, barcodes, F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 26 friends. separated by continents. separated by cial start, Facebook — Facebook official start, of the event’s Ahead social feature that lets Facebook Facebook that lets social feature “watch together” updates to its Messenger app. This will include a new Messenger app. This will updates to its users enjoy the same videos simultaneously, even while the same videos simultaneously, users enjoy accidentally, it seems — detailed some major upcoming — detailed some it seems accidentally, And there will be a bigger focus on connecting with close will be a bigger focus And there F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 27 F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 28 to communicate with their customers. with their customers. to communicate

will be made more widely available later this year. widely available later will be made more the Messenger bot platform. Available for Messenger’s Messenger’s Available for bot platform. the Messenger

appointments Facebook Messenger bots can now book book now can bots Messenger Facebook of bots among the 40 million businesses that use Messenger that use Messenger the 40 million businesses of bots among Appointment booking is now available in invite-only beta and Appointment booking is Facebook announced a new appointment-booking feature for for feature a new appointment-booking announced Facebook 300,000 bots, the new tool could help accelerate the adoption accelerate the adoption the new tool could help 300,000 bots, F8 2019 - San Jose Made with by @GrowthRocks

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with their partners to do the same. respecting thisrespecting on their common language part, work and protocol,each app can focus on implementing and apps into a seamless conversation experience. Withexperience. thisapps into conversation a seamless and live agent responses that are powered by different by that agent responses powered are and live For example, it allows businesses to incorporateallows it automated example, For collaborate within a single messaging thread in Messenger. collaborate within messaging thread a single in Messenger. The handover protocol enables several Facebook Apps to Facebook protocol enables several The handover The handover protocol handover The

F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW 30 Slide: The handover protocol handover The F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 31 F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 32 F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 33 Website” button. Website” and open one, they’ll see a Checkout with and open one, they’ll see Instagram button instead of the old “View on of the old “View Instagram button instead When users tap the post to reveal product tags product to reveal When users tap the post F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 34 Important Facts Important

About Instagram Checkout Process Instagram About

Checkout tags appear on feed posts, Stories and Stories posts, on feed tags appear Checkout content Explore

details necessary to fulfil an get the details necessary only Merchants not your but and address, info , including contact order info. actual payment email their to share Users see an opt-in option marketing purposes. the seller for with address a with could leave merchants Checkout with Instagram happened on their purchase little less data than if the website.

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Important Facts Important About Instagram Checkout Process Instagram About

er users buy something within Instagram, something within Instagram, Aſter users buy a new “Orders” to track it from they’ll be able an that shows the status of section of their profile or to cancel, initiate a return plus options order, a They’ll also get contact the merchant. ships. order Instagram when the notification from into mixing receipts isn’t Instagram Interestingly, does with like Facebook its messaging product Messenger. 3 F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 36 F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 37 followers. followers. Away Mode Away other life event. other life An "away" feature on Instagram will help users will help users on Instagram An "away" feature Profiles will put less emphasis on the number of will put less emphasis Profiles of cities or some , a change middle of a breakup achieve some distance from the app if they're in the app if they're the distance from achieve some F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 38 The feature is available to people in the US. is available to The feature Buying From Influences From Buying over 60 accounts right now, and only products from from and only products over 60 accounts right now, participating brands can be purchased from the app. from be purchased participating brands can You'll soon be able to shop on soon be You'll easier. will get a lot weeks, Instagram will test a feature that lets you buy that will test a feature weeks, Instagram West; athletes, including Candace Parker; and publications, athletes, including Candace Parker; West; p. Over the next few few leaving the app. Over the next Instagram without directly from the app with select influencers and brands. app with select influencers the from directly including Refinery29. Instagram is limiting shopping tags to including Refinery29. Instagram including Aimee Song; celebrities, including Kim Kardashian Kim Kardashian Song; celebrities, including including Aimee Now the company is expanding that capability to influencers, is expanding that capability Now the company Buying the clothes that your favorite influencer is sporting is sporting influencer that your favorite the clothes Buying F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 39 F8 2019 - San Jose Made with by @GrowthRocks

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charity on Instagram. on Instagram. charity make it easier to raise money for for money to raise it easier make New donation stickers in the US will will US in the stickers donation New F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 41 ects and interactive stickers, stickers, ects and interactive including the Donation Sticker. the Donation Sticker. including eff Instagram users quick access to users quick access Instagram in the next couple of weeks that gives couple of weeks that in the next A new camera design will be launched design will be A new camera F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 42 orts, Which Is Facebook's Way Way Is Facebook's Which orts,

Of Referring To Things That Aren't Images. That Aren't Things To Of Referring

To Facilitate More "Creative" Eff "Creative" More Facilitate To Instagram Has New Camera Features Features Camera New Has Instagram

F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 43 #3 Instagram isn't a numbers game anymore game a numbers isn't Instagram F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 44 F8 2019 - San Jose Made with by @GrowthRocks

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worldwide Already has 3 million users has 3 million users Already messages. and quickly to respond using tools to automate, sort, with customers easily by app, businesses can interactapp, businesses owner in mind. Withowner the with the small business download, and was built was and download, Android app which app Android to is free WhatsApp Business is an is an Business WhatsApp F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 46

catalog The ONLY facebook app with a full product full product facebook app with a The ONLY

Whatsapp for business (for real) (for business for Whatsapp elsewhere, to lay out their goods directly on WhatsApp. to lay out their goods directly elsewhere, don’t have websites in countries like India or hand makers in countries like India or have websites don’t The feature could help millions of small businesses that millions of small businesses could help The feature . They don’t need websites anymore, they may have they anymore, need websites They don’t catalogs directly on their profiles. on their profiles. catalogs directly WhatsApp will let businesses display entire product product entire let businesses display WhatsApp will F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 47

F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 48 (like sending a chat message) sending (like Transferring money easier than ever than ever easier money Transferring F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 49 F8 2019 - San Jose Made with by @GrowthRocks

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Guess what’s coming NEXT! Guess what’s

doesn't have a consumer-facing virtualdoesn't have assistant yet. all seems very that consider when you odd Facebook Embeddings) forEmbeddings) understanding This language. natural (Multilingual Unsupervised(Multilingual Supervised and Facebook has a new system called MUSE has a new Facebook The next step afterThe next language. vision is recognizing F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 51 New Hardware in town New Hardware F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 52 sensors on the device sensors on Quest “addresses everything everything “addresses Quest Oculus reality” by cutting cords and placing and placing cutting cords by reality” that’s wrong with PC and mobile virtual mobile virtual PC and with wrong that’s F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 53 expansion this fall. this June and a European this June and a European will be available outside of will be available outside of the US, starting with Canada the US, starting with Canada Facebook's Portal and Portal+ and Portal+ Portal Facebook's F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 54 end encryption. video calls, and all video calls video calls, and all video revealed that revealed Mark Zuckerberg Portal will soon support WhatsApp will soon support WhatsApp Portal through Portal will come with end-to- Portal through F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 55 speaker Portal as well. Portal No more professional professional No more cameramen following the cameramen following Facebook Live is coming to Live Facebook F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 56 #2 er support for Windows, in addition to in addition Windows, for er support ecosystem later this year. ecosystem later this In the (AR) sphere, Mark (AR) sphere, reality In the augmented to the entire Spark AR creator and developer and developer Spark AR creator to the entire Zuckerberg announced on stage at F8 2019 that on stage at F8 2019 announced Zuckerberg other new features, with plans to open Instagram with plans to open other new features, Facebook’s Spark AR Studio app creation platform platform creation Spark AR Studio app Facebook’s will finally off will finally F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 57 https://sparkar.facebook.com/ F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 58 using using

Don’t try to get tools Yesterday’s customers Tomorrow’s makes makes F8 2019 - San Jose Made with by @GrowthRocks

ALL YOU NEED TO KNOW Slide: 59