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Media/Digital/Broadcast Kit Events/Texascreative Student Services Media Print/Digital/Broadcast Events/Creative Services PRINT/DIGITAL/BROADCAST EVENTS/CREATIVE SERVICES PRINT/DIGITAL/BROADCAST EVENTS/CREATIVE SERVICES PRINT/DIGITAL/BROADCAST EVENTS/CREATIVE SERVICES PRINT/DIGITAL/ 2021-2022BROADCAST EVENTS/CREATIVE SERVICES PRINTMEDIA/DIGITAL/BROADCAST KIT EVENTS/TEXASCREATIVE STUDENT SERVICES MEDIA PRINT/DIGITAL/BROADCAST EVENTS/CREATIVE SERVICES Texas Student Media WHO WE ARE Texas Student Media (TSM) is the uncensored voice of The University of Texas at Austin, including The Daily Texan newspaper, the Texas Travesty humor magazine, the Cactus Yearbook, KVRX Radio 91.7 FM, BurntX.com, and Texas Student Television (TSTV). TSM also publishes Texas Connect, a magazine for and about UT Austin staff and faculty, in partnership with UT’s Office of the President. No other media organization in Austin delivers the 18-24 demographic or university community as effectively as TSM. Experienced sales and marketing professionals, along with current UT students, work with our advertising partners to provide strategic consultation, multi-platform media schedules, experiential event opportunities, and ongoing help navigating the university. Approximately 1,000 students participate at TSM every semester, gaining hands-on real-world experience producing content as editors, reporters, photographers, DJs, TV and radio producers, podcasters, on-air talent, publicists, and more. THE UNIVERSITY OF TEXAS AT AUSTIN UT Austin is one of the most recognized brands in the country and consistently ranks among the best of the best. #7 #8 #14 OF U.S. BEST VALUE TOP PUBLIC NATIONAL PUBLIC COLLEGES PUBLIC COLLEGES UNIVERSITIES Business First 2020 Kiplinger 2018 U.S. News & World Report 2020 #38 #33 49 BEST GLOBAL WORLD UNIVERSITY TOP 10 GRADUATE UNIVERSITIES RANKINGS PROGRAMS IN NATION U.S. News & World Center for World University U.S. News & World Report 2021 Rankings 2020-2021 Report 2018–2019 WHO WE ARE CITY OF AUSTIN Austin, Texas is a highly coveted market, topping the charts in fastest growing, affordability, job prospects and quality of life. #1 #1 #1 BEST PLACE TO LIVE BEST CITY FASTEST GROWING U.S. News & World IN AMERICA BIG METRO Report 2019 Forbes 2019 KVUE 2021, U.S. Census Bureau #7 #2 MOST DYNAMIC MAJOR METRO AREA METRO AREA IN U.S. IN U.S. Walton Family Walton Family Foundation Report 2019 Foundation Report 2019 CONTACT US Emily Cohen, Advertising Manager Mailing Address [email protected] | 512.471.8590 P.O. Box D Austin, TX 78713 Marlies Arevalo, Manager of Product and Revenue Strategy [email protected] | 512.471.8618 Physical & Delivery Address Grant Daniels, Assistant Advertising Manager 2504 C Whitis Ave. Austin, TX 78712 [email protected] | 512.475.6720 Julianne Phillipp, Media Account Executive Advertising [email protected] | 512.475.7897 F: 512.232.5793 [email protected] Gerald Johnson, Director of Texas Student Media texasstudentmedia.com [email protected] Frank Serpas, Business & Operations Manager [email protected] WHO WE ARE Texas Student Media FACTS & FIGURES WHAT TYPES OF ADS DO PEOPLE VIEW? RE:FUEL DISPLAY 72% College Explorer 97% 70% Survey OF STUDENTS OF READERS have ever read the have taken action SPONSORED CONTENT 37% print version after reading the print version INSERT 31% FRONT PAGE AD 23% 93% 47% 69% OTHER 12% OF STUDENTS OF STUDENTS OF READERS have ever read the have ever read have taken action print or online edition the online version after viewing the of their school paper online version “The talent pipeline supplied by the University of Texas [and] UT’s critical role in the area’s entrepreneurial ecosystem are key pluses for the Austin area.” – Walton Family Foundation Report 2019, CultureMap Austin AUDIENCE STUDENT STATS STUDENT ENROLLMENT STUDENT CLASSIFICATION 50,476 UNDERGRADUATE 79.3% STUDENT GENDER GRADUATE 20.7% 54% Female STUDENT AGES 21+ 48% UNDER 21 46% Male 52% STUDENT RESIDENCE STUDENT ETHNICITY 23.4% Hispanic 5.3% Black 79.3% Texas 10.6% Out of State 38.9% White 10.1% International 20.2% Asian On-Campus 14% Off-Campus 86% 10.1% International 4.1% Other/Unknown PROFESSIONAL ADMINISTRATORS, FACULTY & STAFF STATS UNIVERSITY OF TEXAS PROFESSIONALS 20,000+ EMPLOYEES 46 AVERAGE AGE $60,000 = MEDIAN SALARY DIGITAL BILLBOARD DAILY TEXAN WEBSITE Our websites receive approximately 100,000 pageviews per week from students, faculty, staff, parents and alumni. Our student staff keep TheDailyTexan.com updated year–round, even when we are RECTANGLE not printing daily papers. IN-STORY Our site is fully responsive, and we offer billboard, leaderboard, in- MOBILE BANNER story and rectangle ad spaces. On smaller views and screens our mobile banner appears and remains fixed as users scroll through the LEADERBOARD site. The latest edition of The Daily Texan is also featured as a digital flipbook, including all ads and links to advertiser websites. TOP BANNER DAILY DIGEST Our Daily Digest email newsletter reaches over 6500 loyal opt-in subscribers. It includes the day’s top stories from The Daily Texan, Burnt X, and other TSM entities, allowing readers easy access to our RECTANGLE most popular content. It is emailed every day The Daily Texan print edition is published. UTEXAS.RENT Austin’s Best Housing for Students.Reach the UT student body as they are searching for the right place to live. The site features lead generating forms, happy tenant reviews and comprehensive resources along with the best housing listings. GRADUATESOFTEXAS.COM This site provides students with promoted content from graduate schools year-round. An interest form can be sub- mitted directly to recruiters to request additional information. BURNT X BurntX is The University of Texas at Austin students’ guide to Longhorn Life. The digital news site, burntx.com, shines the spotlight on unique ways to explore and enjoy Austin and UT. The website content is updated throughout the year, featuring food and drink, pop culture, nightlife, shopping, film, gaming, fitness, inclusivity and more. TEXAD Serve ads on a large network of popular mobile apps. TARGET BY LOCATION AND BEHAVIOR • Proximity to your business • Activities • Competitors’ locations • Relevant Interests • Points of interest • Past Visits • Retarget later • Demographics PRINT 1 SERVING THE UNIVERSITY OF TEXAS AT AUSTIN COMMUNITY SINCE 1900 @THEDAILYTEXAN | THEDAILYTEXAN.COM MONDAY, APRIL 29, 2019 VOLUME 119, ISSUE 146 NEWS OPINION LIFE&ARTS SPORTS Architecture exhibit displays the Forum contributors discuss how BROCKHAMPTON’s Kevin Longhorns end six-game losing work of UT alumnus John S. ending sexual assault requires Abstract releases solo album streak with uplifting win over Chase. PAGE 2 changing our rhetoric. PAGE 4 ARIZONA BABY. PAGE 5 West Virginia. PAGE 6 The Daily Texan is the university’s daily newspaper. The TSM flagship, CITY UNIVERSITY ‘State of the System’ addresses educational attainment By Savana Dunning @savanaish since 1900, is one of the most honored student-produced newspapers Preparing for Texas’ future population growth, improv- ing health across the state and giving more Texans a chance at education are a few of the UT System’s priorities chancellor James Milliken outlined in his first State of the System address on Friday. “The University of Texas System is our state’s most im- portant asset,” Milliken said. “It has been for a long time. It’s up to us to see that it al- ways will be.” The chancellor gave the in the country. The Daily Texan was awarded the 2016 Texas Associated address delineating the goals of the System at the 52nd ANGELA WANG | THE DAILY TEXAN STAFF CapMetro plans to eventually replace its entire fleet of diesel-fueled buses with environmentally-friendlier electric alternatives. The transit company Chancellor’s Council Annu- will introduce the first two electric buses in December of this year. al Meeting and Symposium, a conference where finan- cial supporters who donat- ed at least $10,000 to the System learn about the re- search and medical achieve- ments made by the System’s Capital metro goes green 14 institutions. Most of Milliken’s speech New initiative promises electric focused on preparing for the projected population growth future by replacing old diesel buses. over the next few decades. Texas’ population is ex- Press Managing Editors College Newspaper of the Year (Daily). Our pected to double by 2050, a fiscal year, starting with provide a better custom- By Lauren Girgis growth which Milliken said @laurengirgis two that will be received er experience and benefit is a high-priority issue for the in December. the environment. largest higher education pro- apital Metro is “We really want to run “The buses can be loud … vider in the state. taking a step a whole bunch of different especially toward the rear “I’m convinced that the into the future routes to get as much data of the bus,” Watkins said. defining challenge of our gen- with the purchase of elec- as possible so that as we “Buses can be very hot, die- eration is how well we pre- tric buses that will hit purchase our next round sel engines create a lot of pare for the education and the road within the heat and noise … We health of a much larger Tex- next year. know that you’ll get a as,” Milliken said. “Growth’s The company plans better customer expe- a good problem to have … to have a 100% elec- rience from a battery but we can’t hope to serve a tric bus system, but electric bus.” population twice as big with does not have a set Kara Kockel- the same assets and same date for when this We’ve been looking man, Dewitt Greer level of investment we’re making today.” alumni have won 25 Pulitzer Prizes. Students, scholars, business leaders will be completed. Centennial professor at electric bus tech- To prepare for this pop- “We’ve been look- of engineering, said ulation boom, Milliken said ing at electric bus the environmental nology for about a the state needs to increase technology for about effects of diesel ve- innovation, efficiency, entre- a decade (and) keep- decade (and) keeping hicles can impact hu- preneurship and collabora- ing an eye on the man health.
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