PRINT/DIGITAL/BROADCAST EVENTS/CREATIVE SERVICES PRINT/DIGITAL/BROADCAST EVENTS/CREATIVE SERVICES PRINT/DIGITAL/BROADCAST EVENTS/CREATIVE SERVICES PRINT/DIGITAL/ 2021-2022BROADCAST EVENTS/CREATIVE SERVICES PRINTMEDIA/DIGITAL/BROADCAST KIT EVENTS/TEXASCREATIVE STUDENT SERVICES MEDIA PRINT/DIGITAL/BROADCAST EVENTS/CREATIVE SERVICES

Texas Student Media WHO WE ARE

Texas Student Media (TSM) is the uncensored voice of The University of Texas at , including newspaper, the humor magazine, the Cactus Yearbook, KVRX Radio 91.7 FM, BurntX.com, and (TSTV). TSM also publishes Texas Connect, a magazine for and about UT Austin staff and faculty, in partnership with UT’s Office of the President. No other media organization in Austin delivers the 18-24 demographic or university community as effectively as TSM.

Experienced sales and marketing professionals, along with current UT students, work with our advertising partners to provide strategic consultation, multi-platform media schedules, experiential event opportunities, and ongoing help navigating the university. Approximately 1,000 students participate at TSM every semester, gaining hands-on real-world experience producing content as editors, reporters, photographers, DJs, TV and radio producers, podcasters, on-air talent, publicists, and more.

THE UNIVERSITY OF TEXAS AT AUSTIN UT Austin is one of the most recognized brands in the country and consistently ranks among the best of the best. #7 #8 #14 OF U.S. BEST VALUE TOP PUBLIC NATIONAL PUBLIC COLLEGES PUBLIC COLLEGES UNIVERSITIES Business First 2020 Kiplinger 2018 U.S. News & World Report 2020 #38 #33 49 BEST GLOBAL WORLD UNIVERSITY TOP 10 GRADUATE UNIVERSITIES RANKINGS PROGRAMS IN NATION U.S. News & World Center for World University U.S. News & World Report 2021 Rankings 2020-2021 Report 2018–2019 WHO WE ARE

CITY OF AUSTIN Austin, Texas is a highly coveted market, topping the charts in fastest growing, affordability, job prospects and quality of life. #1 #1 #1 BEST PLACE TO LIVE BEST CITY FASTEST GROWING U.S. News & World IN AMERICA BIG METRO Report 2019 Forbes 2019 KVUE 2021, U.S. Census Bureau #7 #2 MOST DYNAMIC MAJOR METRO AREA METRO AREA IN U.S. IN U.S. Walton Family Walton Family Foundation Report 2019 Foundation Report 2019

CONTACT US

Emily Cohen, Advertising Manager Mailing Address [email protected] | 512.471.8590 P.O. Box D Austin, TX 78713 Marlies Arevalo, Manager of Product and Revenue Strategy [email protected] | 512.471.8618 Physical & Delivery Address Grant Daniels, Assistant Advertising Manager 2504 C Whitis Ave. Austin, TX 78712 [email protected] | 512.475.6720

Julianne Phillipp, Media Account Executive Advertising [email protected] | 512.475.7897 F: 512.232.5793 [email protected] Gerald Johnson, Director of Texas Student Media texasstudentmedia.com [email protected]

Frank Serpas, Business & Operations Manager [email protected] WHO WE ARE

Texas Student Media

FACTS & FIGURES

WHAT TYPES OF ADS DO PEOPLE VIEW? RE:FUEL DISPLAY 72% College Explorer 97% 70% Survey OF STUDENTS OF READERS have ever read the have taken action SPONSORED CONTENT 37% print version after reading the print version INSERT 31% FRONT PAGE AD 23% 93% 47% 69% OTHER 12% OF STUDENTS OF STUDENTS OF READERS have ever read the have ever read have taken action print or online edition the online version after viewing the of their school paper online version

“The talent pipeline supplied by the University of Texas [and] UT’s critical role in the area’s entrepreneurial ecosystem are key pluses for the Austin area.”

– Walton Family Foundation Report 2019, CultureMap Austin AUDIENCE STUDENT STATS STUDENT ENROLLMENT STUDENT CLASSIFICATION 50,476 UNDERGRADUATE 79.3%

STUDENT GENDER GRADUATE 20.7% 54% Female STUDENT AGES 21+ 48%

UNDER 21 46% Male 52%

STUDENT RESIDENCE STUDENT ETHNICITY 23.4% Hispanic

5.3% Black 79.3% Texas 10.6% Out of State 38.9% White 10.1% International 20.2% Asian

On-Campus 14% Off-Campus 86% 10.1% International 4.1% Other/Unknown

PROFESSIONAL ADMINISTRATORS, FACULTY & STAFF STATS UNIVERSITY OF TEXAS PROFESSIONALS

20,000+ EMPLOYEES 46 AVERAGE AGE $60,000 = MEDIAN SALARY DIGITAL BILLBOARD DAILY TEXAN WEBSITE Our websites receive approximately 100,000 pageviews per week from students, faculty, staff, parents and alumni. Our student staff keep TheDailyTexan.com updated year–round, even when we are RECTANGLE not printing daily papers.

IN-STORY Our site is fully responsive, and we offer billboard, leaderboard, in- MOBILE BANNER story and rectangle ad spaces. On smaller views and screens our mobile banner appears and remains fixed as users scroll through the LEADERBOARD site. The latest edition of The Daily Texan is also featured as a digital flipbook, including all ads and links to advertiser websites.

TOP BANNER DAILY DIGEST Our Daily Digest email newsletter reaches over 6500 loyal opt-in subscribers. It includes the day’s top stories from The Daily Texan, Burnt X, and other TSM entities, allowing readers easy access to our RECTANGLE most popular content. It is emailed every day The Daily Texan print edition is published.

UTEXAS.RENT Austin’s Best Housing for Students.Reach the UT student body as they are searching for the right place to live. The site features lead generating forms, happy tenant reviews and comprehensive resources along with the best housing listings.

GRADUATESOFTEXAS.COM This site provides students with promoted content from graduate schools year-round. An interest form can be sub- mitted directly to recruiters to request additional information.

BURNT X BurntX is The University of Texas at Austin students’ guide to Longhorn Life. The digital news site, burntx.com, shines the spotlight on unique ways to explore and enjoy Austin and UT. The website content is updated throughout the year, featuring food and drink, pop culture, nightlife, shopping, film, gaming, fitness, inclusivity and more.

TEXAD

Serve ads on a large network of popular mobile apps.

TARGET BY LOCATION AND BEHAVIOR • Proximity to your business • Activities • Competitors’ locations • Relevant Interests • Points of interest • Past Visits • Retarget later • Demographics

PRINT 1

serving the university of texas at austin community since 1900

@thedailytexan | thedailytexan.com MONDAY, APRIL 29, 2019 volume 119, issue 146

NEWS OPINION LIFE&ARTS SPORTS Architecture exhibit displays the Forum contributors discuss how BROCKHAMPTON’s Kevin Longhorns end six-game losing work of UT alumnus John S. ending sexual assault requires Abstract releases solo album streak with uplifting win over Chase. PAGE 2 changing our rhetoric. PAGE 4 ARIZONA BABY. PAGE 5 West Virginia. PAGE 6

The Daily Texan is the university’s daily newspaper. The TSM flagship, CITY UNIVERSITY ‘State of the System’ addresses educational attainment

By Savana Dunning @savanaish

since 1900, is one of the most honored student-produced newspapers Preparing for Texas’ future population growth, improv- ing health across the state and giving more Texans a chance at education are a few of the UT System’s priorities chancellor James Milliken outlined in his first State of the System address on Friday. “The University of Texas System is our state’s most im- portant asset,” Milliken said. “It has been for a long time. It’s up to us to see that it al- ways will be.” The chancellor gave the in the country. The Daily Texan was awarded the 2016 Texas Associated address delineating the goals of the System at the 52nd angela wang | the daily texan staff CapMetro plans to eventually replace its entire fleet of diesel-fueled buses with environmentally-friendlier electric alternatives. The transit company Chancellor’s Council Annu- will introduce the first two electric buses in December of this year. al Meeting and Symposium, a conference where finan- cial supporters who donat- ed at least $10,000 to the System learn about the re- search and medical achieve- ments made by the System’s Capital metro goes green 14 institutions. Most of Milliken’s speech New initiative promises electric focused on preparing for the projected population growth future by replacing old diesel buses. over the next few . Texas’ population is ex- Press Managing Editors College Newspaper of the Year (Daily). Our pected to double by 2050, a fiscal year, starting with provide a better custom- By Lauren Girgis growth which Milliken said @laurengirgis two that will be received er experience and benefit is a high-priority issue for the in December. the environment. largest higher education pro- apital Metro is “We really want to run “The buses can be loud … vider in the state. taking a step a whole bunch of different especially toward the rear “I’m convinced that the into the future routes to get as much data of the bus,” Watkins said. defining challenge of our gen- with the purchase of elec- as possible so that as we “Buses can be very hot, die- eration is how well we pre- tric buses that will hit purchase our next round sel engines a lot of pare for the education and the road within the heat and noise … We health of a much larger Tex- next year. know that you’ll get a as,” Milliken said. “Growth’s The company plans better customer expe- a good problem to have … to have a 100% elec- rience from a battery but we can’t hope to serve a tric bus system, but electric bus.” population twice as big with does not have a set Kara Kockel- the same assets and same date for when this We’ve been looking man, Dewitt Greer level of investment we’re making today.” alumni have won 25 Pulitzer Prizes. Students, scholars, business leaders will be completed. Centennial professor at electric bus tech- To prepare for this pop- “We’ve been look- of engineering, said ulation boom, Milliken said ing at electric bus the environmental nology for about a the state needs to increase technology for about effects of diesel ve- innovation, efficiency, entre- a decade (and) keep- decade (and) keeping hicles can impact hu- preneurship and collabora- ing an eye on the man health. an eye on the technol- tion. He gave three key areas technology as it’s “We’ve got tens of where Texas falls behind oth- come out,” said Dot- thousands of people ogy as it’s come out.” er states that the UT System dying early every year tie Watkins, Cap- can help improve — educa- in this country from Metro vice president DOTTIE WATKINS tional attainment, research CAPMETRO VICE PRESIDENT OF BUS OPERATIONS air quality issues,” of bus operations. and health care. “But we really start- Kockelman said. Texas is 35th in the nation ed probably about “Lots of cities are for educational attainment, two years ago … working of vehicles,” Watkins said. well beyond us (in electric or the percentage of residents through our process to get “We’re much more pre- bus technology).” between 25 and 34 with a and other members of the community favor The Daily Texan as the best ready to actually own and pared for how we need to Watkins said the bus- bachelor’s degree or higher, operate electric buses.” inspect and be prepared to es are able to run about Milliken said. He said Tex- Watkins said CapMet- operate them.” 150 miles per day and will as needs to start increasing ro will add anywhere be- Watkins said CapMet- be charged overnight at a higher education attainment tween four and 10 electric ro’s interest in electric buses in the 2020 buses is because they CAPMETRO page 2 STATE page 3

UNIVERSITY CAMPUS UT students want option UT ‘ring’s in new tradition in front of Tower to pursue music therapy By Areeba Amer source for UT news. The Daily Texan will print Tuesdays and Fridays this @areeba_amer By Tehya Rassman in neuroscience. @tehyarassman “It would take a lot of cross-de- UT stored the graduating partmental collaboration and in- class of 2019 and 2020’s stitutional investment (not only in class rings in the Tower for Five universities in Texas have a faculty lines, but in facilities), but it the first time ever on Thurs- music therapy program, but UT is would be a great service to society day night. The following day, not one of them. and I’d personally love to be in- the ring ceremony was held Music therapy is the use of music volved in developing music therapy in front of the Tower, which interventions to achieve therapeu- at Texas someday,” Poole said. was lit the night before in tic outcomes, such as managing The state of Texas does not honor of the event. anxiety, relieving pain, enhancing currently give out music therapy The changes were made memory, helping speech and aiding licenses. To become a music thera- to make the occasion more physical rehabilitation, according to pist, a student must get a degree in special for the students and musictherapy.org. an approved program and receive families and will be a tradi- Mary Ellen Poole, director of a certificate from The Certification tion moving forward, said semester, with the latest edition also featured as a digital flipbook online the Butler School of Music, said Board for Music Therapists, the Courtney Roehling, vice the field is rapidly changing with only national organization that cer- president of engagement at more focus on neuroscience than tifies music therapists. . in previous years, so there is a Janice Lindstrom, lecturer in “We tried to make it more shortage of people with a Ph.D. in music therapy at Southern Meth- and more of a big spectacle, music therapy. odist University — one of the five jp hite | the daily texan staff and it makes sure that people “My colleagues around the coun- schools in Texas with the program Hundreds of students received their class ring at the new ring ceremony tradition which took feel the heart and soul of the place in front of the UT tower in Main Mall. try with (music therapy) programs — said students take a sequence of ring,” Roehling said. who’ve been doing faculty searches classes in music, such as music the- Roehling said that Texas is going to be so cool if the Basically, we’re dedicating behind it. complain about the small pool of ory and ensemble. Next, they take Exes moved the ring cere- rings are dedicated the night those rings to all of those “I thought it was cool … candidates they’re able to attract,” music therapy courses while learn- mony to the Tower because before and in the tower,’” future grads.” (that) the first and the only Poole said in an email. ing guitar. Later in the sequence, of the decision to keep Roehling said. “We want to Biomedical engineering place that it’s really been Poole said music therapy they do field work and research. the rings in the Tower the see those rings come out of junior Saumya Lohia said (before we receive it) is the would be a good fit at UT, espe- “The primary tool that we use is night before. the Tower and then direct- the new tradition was nice cially with the new Dell Medical “We really thought, ‘This ly onto the student’s hands. because of the symbolism at dailytexan.com. School and UT’s “great depth” MUSIC page 2 RING page 2

Texas Connect is the magazine for and about staff and faculty at UT Austin. Connect with 20,000+ employees and showcase your products and services. Publishing 3 times a year, this upscale, glossy magazine features stories of the people who power the university, new programs and events on campus, and important Longhorn milestones. Staff from Texas Student Media and the Office of the President work alongside student designers and writers to produce the content.

Texas Travesty is the largest college humor publication in the nation. The loud, lewd and utterly uncensored Texas Travesty started in 1997, the Travesty is a 6 time winner of the Austin Chronicle’s Best Local Non-Chronicle Publication. Hand-delivered and distributed to campus-area newsstands. Readers can also enjoy Travesty online at texastravesty.com.

The Cactus Yearbook has been known for excellence since 1894, and consistently wins honors in state, regional and national contests. The cherished keepsake serves as a time capsule for the graduating class, featuring the biggest stories and best photography of the year.

SPECIAL EDITIONS

FALL PUBLICATION FALL PUBLICATION FALL & SPRING PUBLICATION The Daily Texan’s football publication, Looking to reach students and staff UT Marketplace is the companion Double Coverage is THE source pursuing another degree? Graduates publication to our biannual UT for Longhorn football coverage of Texas is an annual tabloid that Marketplace event. It includes articles throughout the season. It is inserted includes sponsored content from about housing, employment, and other into the Daily Texan and delivered to graduate programs across the opportunities that exhibitors provide. Longhorn fans at the alumni center country. It runs in the Daily Texan with It allows businesses to communicate and local hotels. a special extra run of 3,000 copies. their messages with ads and sponsored content. BROADCAST

365 days a year, 24 hrs, on campus, cable, digital antenna and streaming Texas Student Television is the nation’s only student- run, student-produced FCC-licensed . TSTV has an estimated 250,000+ viewers in the service area through its two primary channels. It’s available on- campus through an exclusive cable channel, and to the community via digital antenna. TSTV is watchtstv.com available on West Campus through Apogee Cable in many Winde- Anderson Jollyville student housing properties. Live streams, new episodes, Mill Pflugerville and archives are available any time on watchtstv.com. Featured programming includes original shows spanning news, sports and entertainment. Lakeway Manor AUSTIN Bee Cave Lost Creek

Sunset Tanglewood Forest Garfield

Wyldwood Service Area Note: As with any broadcast signal, individual reception may vary with exact location

60,000 weekly listeners on 91.7 FM 200,000+ listeners on digital antenna 29.2 Now in HD “None of the hits, all of the time.” KVRX 91.7 FM stands as the consummate source for indie music in Austin for over 23 years. The UT student-produced programming airs on the FM dial between 7 p.m. and 9 a.m. during the week and between 10 p.m. and 9 a.m. on weekends. KVRX also streams live online 24/7 and on-air around the clock on HD2. Full programming schedule available at KVRX.org.

KVRX maintains a substantial repository of new music, including genres such as hip-hop, blues, jazz, folk, country, techno and metal, as well as several talk shows. Listeners enjoy at least five different genres and at least two Texas bands each hour. The Austin Chronicle has recognized KVRX’s programming as the best in Austin. EVENTS Email [email protected] for more info.

Twice a year, UT Marketplace allows companies and organizations to distribute information about their products, services, job and internship opportunities directly to students, faculty and staff. Austin businesses and organizations are welcomed to The University of Texas at Austin campus to display and distribute free samples, promotional items and printed informational materials. Participants receive additional marketing support in the guide to the event that publishes inside the Daily Texan.

Each summer, seven freshman orientation sessions are held on campus. The Daily Texan Orientation editions are mailed home to ORIENTATION EDITION new students and family members, as well as handed out in bags during all of the student orientation fairs. Clients who participate in the section are eligible for an add-on to supply promotional items that are inserted into the bags.

Put your programs in the hands and on the screens of students at UT! GRADUATES Graduates of Texas shares your message about graduate programs with the full circulation of The Daily Texan in print, via the web at OF TEXAS graduatesoftexas.com, and additional distribution throughout the school year including targeted stand-alone racks, fraternal organiza- tions and campus handouts. The section also serves as a guide to the Graduate Coordinator Network’s Graduate School Fair at UT.

Texas Student Media trains future journalists, editors, radio produc- Give ers, showrunners, podcasters and sales people through our award- and make a difference winning student-run media entities. Support Student Voices is our annual pledge drive, when we ask readers, listeners, and viewers to help us magnify UT’s student voices through charitable gifts. Spon- sors are able to co-brand our campaign, including their logos along with our Support Student Voices messaging across our print pages, websites, and social media posts. POLICIES GENERAL AGREEMENTS IN HOUSE POLICY AND COPY POLICIES DESIGN Texas Student Media is a student based Agreements: Advertising agreements are All design work created by our in house media organization that is primarily funded not subject to hiatus or early termination. creative team will be limited to 2 proofs. by advertising sales. The advertising Unfulfilled agreements will result in addi- Beyond 2 proofs advertiser will be subject department strives to build partnerships tional charges for rate differential using to creative service charges. Design services locally and nationally by presenting non-contract rates. are available for both print and online. advertising opportunities available through Texas Student Media outlets to All weekly agreements require consecutive help clients achieve their advertising and weekly insertions, at least one insertion per marketing needs. week. All monthly agreements require two TERMS insertions within a four-week period. Rates OF PAYMENT All advertising is subject to approval by are not transferable. All rates are net, and all advertising must Texas Student Media. be pre-paid unless credit has been es- Errors and Corrections: Advertising tablished with Texas Student Media and TSM reserves the right to reject any deadlines, as published herein, are strictly the advertiser’s account is current. Billed advertising that can be considered to observed. Although advertising may, rarely, clients are subject to credit authorization contain attacks on a person’s gender, be accepted later than deadline, late copy and 10% administrative surcharge. All sexual orientation, race, religion, or any is accepted with the understanding that major credit cards and checks are ac- other personal trait. print publications of Texas Student Media ceptable methods of payment. will assume no responsibility for any errors Advertisements running in Texas Student in published advertising. Media print publications that resemble the appearance of editorial or news content Texas Student Media’s print publications CANCELLATIONS must be bordered, and the word will not be responsible for errors in “ADVERTISEMENT” must appear in the ad published copy if a proof has been AND PENALTIES space. Advertising of this nature is subject furnished to the advertiser or advertiser’s Advertiser will be responsible for full to editorial review. Promoted content must agent, or if “camera-ready” copy containing cost of ad if art is not submitted by be labeled as such for clarity and is only errors has been supplied by the advertiser. art deadline for previously reserved accepted in select publications. space. Cancellations made after space In consideration of Texas Student Media In no case will print publications of Texas reservation deadline but before art acceptance of advertising copy for Student Media liability exceed the cost of deadline will receive a 50% advertising publication, the agency and the advertiser the advertising space occupied by the credit for a future date. No penalty will will indemnify and hold harmless Texas erroneous copy. be exercised if notice of cancellation is Student Media, its officers, employees submitted by space reservation deadline. and agents against all loss, damage and Texas Student Media assumes no liability Advertising rates based on frequency or expense of whatsoever nature arising out for failure to publish advertising on the date volume discounts may be backcharged if of the copying, printing or publishing of or in the edition ordered. Advertising posi- originally agreed upon terms are not met. advertising copy including, without tion is not guaranteed. However, position limitation, reasonable attorney’s fees requests are gladly met when possible. resulting from claims of suits for libel, violation of right to privacy, plagiarism and trademark and copyright infringement.