2021 Hispanic Co-Op Calendar

MultiVu Multimedia Broadcast 2021 HISPANIC CO-OP CALENDAR

DELIVER YOUR MESSAGE TO U.S. HISPANIC TELEVISION AND RADIO AUDIENCES WITH BROADCAST CO-OP TOURS Reach your target audiences in Hispanic television and radio markets across the country with MultiVu Latino Multimedia Broadcast Co-op Tours. The tours are scheduled and designed to provide the most value for your PR video dollars and the best Co-op ROI in the industry. Through Co-op Media Tours you can clearly define your message points; then the Co-op team will develop compelling pitches, book interviews, secure studio time as well as production needs, arrange satellite space and finally track and report campaign metrics that prove ROI.

MULTIVU CO-OP TOUR FEATURES: Seven-hour window for TV, radio OVER 100 MILLION IMPRESSIONS station bookings conducted in Spanish GUARANTEED, INCLUDING: and English 4+ Million Impressions via Nationally Recording of a generic interview Syndicated Segments; DirecTV en Espanol segment in Spanish & Minuto 60, the top-of-the-hour headline Participation is limited to a maximum Hispanic radio newscast of four sponsors per Co-op 80+ Million Impressions (Estimated): Live video webcast of the entire tour Branded landing page including all participants of the Co-op SMT distributed Editing of existing client B-roll to roll to English and Spanish via PR Newswire’s in during the SMT online syndication network (including 100 Pre-tour message training call with leading Hispanic sites) spokesperson Example of our Landing Page in Spanish Weekly usage reports with viewership Example of our Landing Page in English figures based on Nielsen data 34 Million Impressions (Estimated) Online Two airchecks from the tour Video Distribution (OVD) of one video from the Co-op SMT day representing all Strategic placement of generic participating brands interview segment via DIRECTV En Español 415,000 Million Impressions (Estimated Daily Impressions): Times Square Photo Spokesperson fee Distribution of your product/service image

CO-OP SMT SPOKESPERSON ADDITIONAL SERVICES See the attached calendar for scheduled Please note: There will be an additional fee for spokespeople for each event. these services. Please note: The spokespeople are subject to Multimedia Distribution change. Add another “pop” of publicity to your SMT STRATEGIC PLACEMENTS by showcasing your photo, logo or image on the Reuters Sign in Times Square*. Gain In an effort to help generate significant even higher awareness for your program broadcast overage of each Co-op we or product with the over 415K people who will provide strategic placements via walk and drive through Times Square daily. DIRECTV En Español.

DIRECTV En Español (Audience 1+ REACH HISPANIC AUDIENCES IN million) ENGLISH & SPANISH WITH DUAL-PAGE DIRECTV En Español airs on the MULTICHANNEL NEWS RELEASE following 20 networks: TV Azteca, Maximize engagement with both English Caracol Television, Centro America TV, and Spanish audiences across the U.S. CNN en Español, Discovery en Español, Content is hosted on bilingual landing Discovery Familia, ESPN Deportes, FOX pages and published to PR Newswire’s Deportes, Galavisión, Mega TV, Nat Geo English and Hispanic-interest online Mundo, SUR Peru, Universo, Telemundo, syndication networks. TUDN, Wapa America

* Display on the Thomson Reuters sign in Times Square is provided through a partnership with Branded Cities.

Broadcast Co-op Tour Schedule Over the next few pages, you will find the current Co-op calendar for January to December 2021. Please note: calendar is subject to change. On average, 15 to 25 local and national television, radio and internet stations across the country will broadcast each of these segments during their newscasts. Participation is limited to four sponsors per Co-op and is determined based on availability and the news value of your message.

Title Spokesperson Location Tour Description Date

Jeannette Kaplun, Parenting Expert, Founder & Chief Content Parenting Tips NYC Toys, games, family products Mar ‘21 Officer of Hispana Global

Julia Alzate, Interior Designer Tips for the Home NYC Trends and tools for the home Apr ‘21 and Lifestyle Expert New York International Jaime Florez, Auto Expert, Auto OEM’s, Automotive Suppliers and NYC Apr ‘21 Auto Show Radio Host Exhibitors

Chef Yvan Lemoine or Bren History, Activities, Food, Beverages Cinco De Mayo Herrara, Chef and Entertaining NYC and Decorations May ‘21 Expert

Marines Duarte, Parenting Expert or Jeanette Kaplun, Mother’s Day Gift Ideas Parenting Expert and Founder NYC Gift ideas for all moms May ‘21 & Chief Content Officer of Hispana Global

Martin Amado, Lifestyle Father’s Day Gift Ideas NYC Gift Ideas for every dad Jun ‘21 Expert

Chef George Duran or Bren Food, beverages entertainment Summer Party Herrara, Chef and Entertaining NYC and activities to help kick off the Jul ‘21 Expert summer

Claudia Gonzalez, The latest news in health and Health and Wellness NYC Jul ‘21 Nutritionist nutrition

Kika Rocha, Beauty Beauty tips and trends for the Summer Beauty Expert or Mercedes Sanchez, NYC summer Jul ‘21 Beauty Expert

Hottest technology products and Emerging Technology Expert TBD NYC Aug ‘21 trends

Back to School for the Claudia Gonzalez, Back to school nutrition and fitness NYC Aug ‘21 Whole Family Nutritionist tools for the family

News, culture, food, recipes, Hispanic Heritage Month Expert TBD NYC Sept ‘21 beverages and traditions

Martin Amado, Interior The latest tools and products for Tips for the Home Designer and Lifestyle Expert NYC the home Oct ‘21

Food, Recipes, Beverages, Rafael Palomino, Celebrity Holiday Entertaining Decorations, Games, Traditions & Chef NYC Nov ‘21 Entertainment

Martin Amado, Lifestyle Holiday Gift Ideas For Everyone on Gifts, Gifts, Gifts NYC Dec ‘21 Expert Your List