2018 UK Summer campaign

London & South East Digital television • 40 second Year of Sea film – Luke Evans • Running between 11 June – 15 July 2018

Platform Area Impressions Estimated reach

Sky Regional 805,000 Estimated Household 1+ Reach - 90% with an average frequency of 1 Sky Adsmart South East 902,534 Estimated Household 1+ Reach - 90% with an average frequency of 1.63 Video on Demand • 40 second Year of Sea film – Luke Evans • Running between 11 June – 15 July 2018

Platform Area Impressions

ITV hub 300,000 London ABC1Ad Impressions 400,000 Meridian ABC1Ad Impressions

All 4 (Channel 4) London & South 200,000 London East Impressions 300,000 Meridian Impressions Drama, Lifestyle, Factual Programme Genre

National press – The Observer and guardian.com

169,889 Circulation (ABC)

Package included: Back cover advert in Observer magazine - 8 July Double Page Spread – to be published in September

3 online articles to go live 15 July • Local's Guide • 8 Best Coastal Walks • Why

1 online gallery - Best Beaches

The Guardian.com - 3 native articles https://www.theguardian.com/discover-wales-epic-shores London Evening Standard 4 page feature published Monday 9 July 2018 Half page advert – linked to a competition to drive traffic to website Full page promotion in the Evening Standard magazine Editorial content re-purposed for Evening Standard website and online

https://www.standard.co.uk/lifestyle/travel/what-to-do-wales-coast-watersports-a3884686.html London Evening Standard Point of Sale vendor bills and trolley panels on-street to highlight the content appearing in-paper 500 vendor bills/trolley/poster locations across 120 sites all over London London Evening Standard magazine Full page promo page highlighting the competition

https://www.standard.co.uk/esrewards/win-a-coastal-break-in-wales-worth-500-a3869701.html

https://www.independent.co.uk/competitions/win-a-coastal-break-in-wales-worth-500-a8411511.html London Evening Standard and Independent A selection of digital assets to drive traffic to website Evening Standard Epic shores online hub https://www.standard.co.uk/lifestyle/travel/find-your-epic The Independent Epic shores online hub http://www.independent.co.uk/travel/find-your-epic Consumer press - The Simple Things The Simple Things magazine – full page ads in May, June & July editions Consumer press - Coast Full page ads in May, June & July editions Online promotional content London Rail – Waterloo Motion Screen • 7 day display from 16 July onwards • 1,415,000 impressions • 20 seconds per 100 seconds (1:5) all daypart sweep National Geographic Traveller • 2 native online articles http://www.natgeotraveller.co.uk/promotional-feature/top-5-coastal-adventures-in-wales/ http://www.natgeotraveller.co.uk/promotional-feature/top-5-welsh-island-escapes/