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The OKC AdClub has been selected to host American AD Advertising Federation's Regional Conference April 16-20, 2020. Attracting advertising professionals from Texas, Oklahoma, Louisiana, and Arkansas.
We are inviting you to ENGAGE! Find out how to be a speaker, sponsor or volunteer at [email protected].
This three day deep dive into learning, ideation and networking will be presented by some of the most successful advertising, public relations, and marketing agencies in the country.
We can learn together, grow together and succeed together when we choose to work together.
53rd Annual American Advertising Awards of Oklahoma 3
TABLE OF CONTENTS
4 Letter from the President
6 2019 Entrants & Sponsors
8 Judges Biographies
10 Best of Show Winners The OKC AdClub has been selected to host American 14 Professional Awards Advertising Federation's Regional Conference 15 Sales & Marketing April 16-20, 2020. Attracting advertising 19 Print Advertising professionals from Texas, Oklahoma, Louisiana, and Arkansas. 21 Out-of-Home & Ambient Media We are inviting you to ENGAGE!
Find out how to be a speaker, 22 Online / Interactive sponsor or volunteer at [email protected].
This three day deep dive into 27 Film, Video & Sound learning, ideation and networking will be presented by some of the most successful advertising, 33 Cross-Platform public relations, and marketing agencies in the country. 36 Elements of Advertising We can learn together, grow together and succeed together when we choose to 45 Student Awards work together. 4
Welcome 2018 - 2019 Welcome to the 53rd Annual American Advertising Awards! This year’s theme, AAF OKC Board “Elevating Ideas into Electricity,” showcases the brilliance of our advertising community. Tonight we recognize outstanding professionals in our Officers industry who have demonstrated the creative Jennifer Seaton, STAPLEGUN spirit of excellence in advertising. Chairman Kelley Gann, Freestyle Creative Our American Advertising Awards competition has a rich history. AAF Oklahoma President City was formed in 1907 — a few months before statehood. There were no other civic Carter Campbell, Freestyle Creative clubs, so our luncheon meeting attracted many city business leaders and advertising First Vice President and professionals. In 1958, we held our first excellence in advertising awards in the form State Representative of a direct mail advertising competition, and in 1968 it was replaced by the American Bethany Scott, Eventures Advertising Awards (ADDYs). Second Vice President Michele Boatman Over 50 years later, the Oklahoma ADDYs are one of the most competitive in our Executive Secretary district, bringing in 900 entries this year from Oklahoma City, Tulsa and Wichita Falls, Texas. Your attendance at tonight’s show supports our Oklahoma advertising industry as AAF Oklahoma City uses the proceeds for advertising education, public service projects, student scholarships, diversity initiatives and advocacy groups. Board Members Janelle Archer, Allied Arts Please join me in thanking Janelle Archer (ADDYs Chair), Joel Richardson (Judging ADDYs Chair Weekend Chair), Dustin Schmidt (Creative Director), Whitney Tatum (Gala Chair), and Mario Avila, Big Thinkers Media many volunteers. They put in countless hours of preparation to ensure that tonight’s Golf Tournament Chair show is a success. We also thank the many companies that donated services tonight Chloe Cumbie, Candor PR who are featured in this Winners book. Hospitality / Community Service Chair Leslie Denner, VI Marketing & Branding On behalf of your Board of Directors of AAF Oklahoma City, thank you to all in AD2OKC President attendance for supporting our advertising community and congratulations to tonight’s Corey Dozier, Spark Creative winners. Sit back and enjoy an evening of inspiration as we proudly honor the best in Website Chair our industry! Vahid Farzaneh, Freestyle Creative Membership Chair Mark Hill, Words That Connect Club Achievement / E-Newsletter Chair Sarah Hoffman, STAPLEGUN Communications Chair Kelley Gann Dr. W. Chris Hudson, Southern Nazarene President University Diversity & Inclusion Chair ADDYs Committee Randy Kemp, RK-1 Productions Past Presidents Chair Janelle Archer Whitney Tatum Hannah Landry, Krush Digital Allied Arts Eventures Okolades Chair Chair Gala Chair Armand McCoy, Trifecta Communications Joel Richardson Advisors: Public Service Chair Paycom Kelley Gann, Freestyle Creative Joel Richardson, Paycom Judging Weekend Chair Bethany Scott, Eventures Career Day / Education Chair Sean Rose, Better Business Bureau Dustin Schmidt Sponsorships Chair Old Hat Dustin Schmidt, Old Hat Creative Director Creative/Design Chair
53rd Annual American Advertising Awards of Oklahoma DREAM Fund provides emotional and financial support to advertising, public relations and media5 professionals whose lives have been impacted by severe hardship.
No matter how creative we are, it’s impossible to know where our life stories will take us. Amidst the dreams we chase, and the plans we make, there are inevitable hiccups. Sometimes, those hiccups are too big of burden to bear alone. Dedicating Resources to Employees of Advertising & Media (DREAM) Fund is a nonprofit foundation and support link to professionals: aiding colleagues in Texas, Oklahoma, New Mexico, Arkansas and Louisiana. Through immediate financial assistance and emotional support, we write happy endings for those who may not otherwise qualify for help. Since 1991, DREAM Fund has gifted nearly $2,000,000 to individuals facing illness, medical emergencies and other unexpected hardship. Bad things do happen to good people. But beautiful things happen when people pull together. And teamwork is what makes our DREAM work.
Learn more at dreamfund.org
We create exceptional audio that’s so captivating, SUPREME you can actually see it! AUDIO PRODUCTION Whether your deadline is next week, or you needed TOP-NOTCH VOICE it yesterday, we have the TALENT experience to adjust our magic to your workflow. PROFESSIONAL MUSIC So relax. We will create Please Join RK1 in the perfect sound supporting DREAM Fund AWARD for your message. WINNING CALL US: WORK Let us be your 405.748.4900 favorite hangout. SUPERIOR VISIT US: SERVICE With headphones. RKOneProductions.com 6
2019 Entrants Ackerman McQueen Krush Digital Station8 Branding amshot Legacy Bank StoneHouse Marketing ArtDesk magazine liquidfish Tammy Chick Marketing Bad Penny Factory McMahon Marketing The Chickasaw Nation Beyond Theory National Cowboy & Western The Choctaw Nation Big Thinkers Media Heritage Museum The Climate Control Group, Inc. Braid Creative Newcastle Casino The Oklahoma City Museum of Art Candor NextThought Studios Toast Design Studio Chickasaw Nation - Newcastle No Box Studios Traction Marketing Casino Noble Research Institute Trifecta Communications Chickasaw Press NV Creative Firm University of Central Oklahoma Chisel Creative LLC Office of Communications - University of Central Oklahoma - Clover Partners Oklahoma Department of Human Campus Enterprises Marketing Comtech Design Print & Mail Services University of Oklahoma, Human CSI Oklahoma City Thunder Resources CVWmedia Oklahoma City University: The Ann Unknown.Studio Evergreen Productions, Inc Lacy School of American Dance & VI Marketing and Branding Express Employment Professionals Entertainment Viral Productions Feed the Children Oklahoma Humane Society Visual Voices: Contemporary Freestyle Creative OKPOP Chickasaw Art Touring Exhibition Ghost OMRF Washburn Illustration and Design Greater OKC Chamber OU Admissions & Recruitment Yeomans Design Heartland Paycom High Five Media RadVine Marketing STUDENT ENTRIES: UNIVERSITIES HOEGGER COMMUNICATIONS Regan Pro Productions University of Central Oklahoma Hummingbird Aerials Resolute Visuals Oklahoma State University Insight Creative Group Retrospec Films The University of Oklahoma Jones PR Robot House Creative Southern Nazerene University Jordan Advertising Saxum Cameron University Jordan Fisher Self Oklahoma Baptist University KAMI Communications for Tulsa Shevaun Williams & Associates, Inc. Oklahoma Christian University Housing Authority SMG KEATON NYE FILMS Smirk New Media Koch Communications STAPLEGUN
2019 Sponsors GOLD SILVER BRONZE Jordan Advertising VI Marketing and Branding RK-1 Productions Krush Digital Chickasaw Graphic Design liquidfish StoneHouse Marketing amshot Ackerman McQueen Freestyle Creative Tinker Federal Credit Union ICG NV Creative OKC Thunder Paycom Heartland Feed the Children Koch Communications Newcastle Casino Retrospec Films
CALL FOR ENTRIES/GALA: Poster Sponsor: S&S Promotions | T-shirt Sponsor: Oklahoma Shirt Company Judging Location Sponsor: Better Business Bureau of Central Oklahoma | Gala Décor Sponsor: Eventures | Medals and Trophies: MTM Recognition Medal Packaging: Gromer English, Green Bay Packaging | Catering: Abbey Road Catering | Reservations & Seating: Scott Munz, Oklahoma State Fair | SHOW PROGRAM: Creative Sponsors: Old Hat | Show Production: Eventures and Miller Audio | Audio Production: RK-1 Productions | VIDEO PRODUCTION & SHOW PRODUCER: Old Hat, Eventures, and Miller Audio Video Creative Sponsor: Old Hat | AUDIO PRODUCTION & SHOW VOICEOVER CAST: RK-1 Productions: Andie Schawb, Beth Swales, Matt Kemp, Randy Kemp | WINNER’S BOOK: Paper Supplier: Clampitt Paper | Printing: Southwestern
53rd Annual American Advertising Awards of Oklahoma 7 8
2019 Judges
Dave Dave Webster is founder and principal at Webster, where he has helped their clients Webster create, communicate and accelerate the power of their brands for over three decades. He’s a graduate of the Minneapolis College of Art and Design (MCAD) and has held Founder, Principal previous design positions at The Walker Art Center, Design Center, InterDesign, and Meredith Corporation. Dave is an active member of AAF Omaha, a founding member of Webster AIGA Nebraska and served on the board of directors of the Make-A-Wish Foundation of Nebraska. Dave has a weakness for 100-year-old bungalows in need of “a little work” and enjoys spending time with his wife and founding business partner, Sandi, and their seven creative grandchildren.
Dawn Dawn Dawson is the Marketing Director for Mortgage Solutions Financial. She is also Dawson an accomplished sports broadcaster, voice-over talent and businesswoman. Dawn’s voice work can be heard on numerous local, regional and national radio and television Marketing Director commercials. Her voice can also be heard expertly commentating various watersports events around the world. A retired pro jet skier herself, she now announces for the sport Mortgage Solutions she loves. Known for her inimitable ability to share stories in an authentic and honest Financial way, Dawn also serves as the President of Reflections Advertising, an advertising agency she founded in Colorado Springs. She has earned the respect of many loyal clients and established strong business relationships with Colorado’s media. Her exceptional work in her field has earned her numerous Telly and ADDY awards, a Colorado Springs Business Journal’s Woman of the Year award and an AAF Silver Medal Award. She is also a motivational speaker and coach. Dawn is a Bachelor of Science graduate in Business with a minor in Marketing from Sul Ross State University.
Kevin A 28-year advertising and marketing veteran, Kevin established Greenlight in 2003. Gillespie Under Kevin’s careful guidance and imaginative eye, Greenlight has grown its portfolio steadily while consistently garnering creative accolades including; Archive, One Show, Founder, Principal CA, and numerous ADDY’s. The agency has been recognized for its strong creative work, including multiple industry honors for work featuring clients BOYNE, Marshall Greenlight Tourism Bureau, and David Lynch Foundation.Kevin began his career at Doner in Detroit, Michigan. Here he created award-winning campaigns for national clients, including B.F. Goodrich Tires, Iams Pet Foods, Vernors and more. Leaving Detroit, Kevin joined The Century Group in Traverse City, Michigan and served as the agency’s ACD. Here he developed work for Chrysler/Jeep, Magellan GPS and Daiwa Fishing Products. Kevin is a true outdoorsman and nature lover. For much of the year, he can be found on his property in Iron County, in Michigan’s Upper Peninsula, hunting nearly anything that’s in season. He also enjoys fishing throughout the summer. Simply put, if Kevin didn’t have to come inside to eat, sleep, and change his socks occasionally, he’d live outdoors.
Kelly Principal and Creative Director at Multiple Inc., Kelly Komp graduated from Ball Komp State University with a BFA in Graphic Design. A former co-founder and Creative Director of Chicago-based Tandemodus, his award-winning strategic thinking and Principal, communication design capabilities have brought clarity and energy to a broad range Creative Director of clients large and small, including Meijer, DePaul University, Fresenius Kabi USA, Rotary International, and American Marketing Association.In addition to Multiple, Multiple Inc, Kelly is also co-producer and host of Cusp Conference (a conference about the design of everything), co-founder of ForthLevel, a corporate off-site rental facility in Chicago’s West Loop, a member of the Advisory Board to the Chicago Chapter of AIGA, the professional association for design, and former instructor of Design for the Web at Chicago Portfolio School.
53rd Annual American Advertising Awards of Oklahoma 9 10
SMOOTH OPERATOR.
For Dwayne, slow is smooth. Smooth is fast.
Having hunted Osama Bin Laden in Afghanistan, Dwayne O’Brien knows the value of tempo, agility and persistence. These qualities have served him well as an ag operator, too. It’s how Dwayne reliably produces results for his customers. As do we.
See what we mean: FlyLikeYouMeanIt.com
Best of Show DWAYNE O’BRIEN Owner-Operator O’Brien Flying Service Iowa, LA Professional
BIG LEAGUE. Entrant Traction Marketing Eric swings for the fence every day. For Eric Klindt, either go big, or go home. Every day is a full load of family, farmers, and passion for this life of flying we share. He’s always moving toward a better day and a smarter way. So are we.
See what we mean: Advertiser Air Tractor FlyLikeYouMeanIt.com
Title Fly Like You Mean It ERIC KLINDT
Operator-Pilot Wilbur-Ellis Agribusiness Wahpeton, ND
Credits Team Traction
MICHAEL YOUNG
Chief SEAT Pilot Air Spray, USA Chico, CA
FIRE FLYER.
Mike flies to save lives.
He flew the A-10 protecting soldiers in Iraq. Today Mike Young safeguards the crews on the fire line. He works with military precision and the best equipment he can get. Mike knows what’s at stake. And so do we.
See what we mean: FlyLikeYouMeanIt.com
Best of Show Student
Entrant Shuning Liu School University of Central Oklahoma Title Forest Walk: Bear, House, Water
53rd Annual American Advertising Awards of Oklahoma 11
People’s Choice Award Nominees
_V75 6-MINUTE TURNAROUND DIFFEE French 75 _V75 6-MINUTERhett Butler TURNAROUND BRAND French 75 Rhett Butler CAMPAIGN You’re elbow deep in pumpkin pie mix, and your niece bolts past you, tripping over the dog. You deserve a fancy break. Shake the gin, lemon juice and The folks at Diffee are legit the salt-of-the-earth-please-will-you- sugar syrup with ice, and strain into a be-my-best-friend-types. It’s thoroughly a family endeavor – and champagne flute. Top with champagne they aren’t kidding around. The Diffee kids have been in the shop you hid from the rest of your family washing cars since they were little, the inside jokes run rampant, because you NEED IT. and the Diffee family truly does encompass every dang person that walks through those doors.
Their kids are widely adored from those old-school spots from WHAT YOU NEED: back in the late ’90s and early 2000s, but shockingly – they grew Champagne flute Illustrated by Brett Connally up. Sweet Gage and Gibson Diffee are a little less likely to be Self control Illustrated by Brett Connally shootin’ the double-guns with dad in front of a Ford Mustang at 25 than they were at 6 years-old.
50 ml (2 oz) gin Try again to impress your father-in-law. He has a mustache like Rhett Butler; maybe Together with the whole Diffee team, we set out to once again he’d like this? Pour the ingredients into a cocktail shaker filled with ice, and shake hard. 25 ml (1 oz) lemon juice, fresh show Oklahomans what the Diffee family is all about. We got Strain into a chilled cocktail glass, and garnish with a twist of lemon. to know their whole team personally, completed a rebrand, and 25 ml (1 oz) sugar syrup began to tell that old, familiar Diffee story in a brand new way. Champagne Rosemary sprig, to garnish 50 ml (2 oz) Southern Comfort WHAT YOU NEED: 25 ml (1 oz) orange Curacao Cocktail shaker 25 ml (1 oz) lime juice, fresh Cocktail glass 25 ml (1 oz) lemon juice, fresh Illustrated by Sonni Adams Illustrated by Sonni Adams A twist of lemon peel, to garnish 1
BRAND CAMPAIGN | DIFFEE FORD LINCOLN
Entrant Beyond Theory Entrant STAPLEGUN Award Silver ADDY Award Advertiser Diffee Ford Lincoln Advertiser STAPLEGUN Entrant Station8 Branding Title Diffee Ford Lincoln Rebrand Title Holiday Card & Drink Guide Advertiser Gathering Place Credit Beyond Theory Team Credit Team STAPLEGUN Title Gathering Place Invitation Credit David Clark, Creative Director Morgan Middleton, Designer Laura Crouch, Writer Western Printing
Entrant Robot House Creative Entrant VI Marketing and Branding Advertiser Tower Theatre Advertiser Oklahoma Tourism and Title AniMaytion Poster Series Recreation Department - Credit Adam LeNaire, Oklahoma State Parks Brett Grimes Title 2018 State Parks and Outdoor Guide Credit David Hinds, Art Director Jeff Bowman, Art Director Aaron Cahill, Associate Creative Director Jennifer Blevins, Associate Creative Director Julie Rowell, Production Manager Claire Douthitt, Marketing Strategist Lindie Northup, Marketing Coordinator Deleanie Moriello, Marketing Coordinator 12
Special Judges Awards
Professionals
Special Judges Award Best of Digital Jef Fontana Humor Award Entrant Insight Creative Group Entrant Station8 Branding Title Making Friends Title Omni Air International Website Entrant Insight Creative Group Category Film, Video, & Sound - Single Category Online/Interactive - Websites - Title This is How Carter Rolls Spot :30 seconds Consumer Category Film, Video, and Sound - Single Client Carter Chevrolet Client Omni Air International, LLC Entry - More than :60 Seconds Client Carter Chevrolet Best of Print Best of Film, Video, and Sound Best of Design Entrant Noble Research Institute Title 2017 Annual Report Entrant Retrospec Films Entrant ArtDesk Category Sales & Marketing - Printed Title “Old Friends” by Ben Rector Title ArtDesk Annual Report Category Film, Video, and Sound - Music Category Sales & Marketing - Publication Client Noble Research Institute Video Design Magazine Design Client Ben Rector Client ArtDesk Magazine
Students
Special Judges Award Best of University Southern Nazarene University
Entrant Jarrod Lovick University of Central Oklahoma Entrant Rachel Womack Title Summer’s Last Scoop Title Movenpick Sparkling Coffee Category Elements of Advertising - Entrant Amanda Dely Category Sales & Marketing - Packaging Illustration - Single Title Neon Cactus University The University of Central Category Cross-Platform - Integrated Cameron University Oklahoma Brand Identity Campaign Entrant Colton Adams Oklahoma State University Title Difference Makers Category Film, Video & Sound - Television Entrant Brooklynn Sepulvado Advertising Title Red Earth Art Center Category Elements of Advertising - Logo Oklahoma Baptist University Design Entrant Caleb Cole University of Oklahoma Title K-Pop Korean Soda Category Sales & Marketing - Packaging Entrant Ben Capshaw Oklahoma Christian University Title Happy Socks Stand Out Category Elements of Advertising - Entrant Mandolin Skipworth Campaign Title EIM Stop Motion Video Category Elements of Advertising - Animation or Special Effects
53rd Annual American Advertising Awards of Oklahoma 13 14
Award Bronze ADDY Award Sales & Marketing Entrant Robot House Creative Advertiser COOP Ale Works Collateral Material Title COOP Ale Works - 12 Pack Boxes Product or Service Credit Adam LeNaire, Sales Promotion Brett Grimes, Stationery Package Sales Kit or Product Information Brian Winkeler Single or Multiple Pieces Sheets
Award Silver ADDY Award Award Bronze ADDY Award Entrant Heartland Entrant The Choctaw Nation of Advertiser Heartland Oklahoma Title Heartland Sales Kit Advertiser Choctaw Farms Credit Jeff Mains, Creative Director Title Choctaw Farms Private Labels Amy Grellner, Graphic Designer Credit Nicole Benney, Graphic Designer Jenkin Hammond, Graphic Designer Award Gold ADDY Award Julie Smith, Marketing Point of Purchase Entrant Ghost Coordinator Free Standing Advertiser Derby Mark Hudson, Writer Title Derby Stationery Award Bronze ADDY Award Credit Matt Pickett, Creative Director Entrant The Chickasaw Nation Brian Barnes, Principal Packaging Advertiser The Chickasaw Nation Single Unit Title Chickasaw Productions Trade Show Award Silver ADDY Award Award Silver ADDY Award Credit Jennifer Matthews, Director Entrant Ghost Entrant Jordan Advertising of Graphic Design and Advertiser BP Advertiser Craft Brewers Association of Photography Title BP Safety Campaign Oklahoma Credit Matt Pickett, Creative Director Title CBAO Hopsplaining Symposium Brian Barnes, Principal Can Award Bronze ADDY Award Credit Randy Bradley, Creative Director Entrant Ackerman McQueen Robert Schmidt, Art Director Advertiser Remington Park Award Silver ADDY Award Title June Drink Specials Entrant Chisel Creative LLC Credit Ashley Ball, EVP / Executive Advertiser Hermosa Salon Award Bronze ADDY Award Creative Director Title Hermosa Salon Business Cards Entrant Unknown.Studio Lane Faglie, Art Director Credit Chisel Creative Advertiser Maison Bleue Lingerie Alexandra Bohannon, Title The Knickers Box Packaging Copywriter System Kyle Martin, SVP / Account Award Silver ADDY Award Credit Tanner Tate, Creative Director Supervisor Entrant STAPLEGUN Aaron Dickey, Design Director Chelsea Simmons , Account Advertiser Scissortail Park Preston Moon, Kombucha Executive Title Scissortail Park Stationary Connoisseur Package Credit Team STAPLEGUN
Packaging Campaign
Award Silver ADDY Award Entrant liquidfish Advertiser Aterra CBD Title Aterra Credit liquidfish
53rd Annual American Advertising Awards of Oklahoma 15
Printed Annual Report Brochure Publication Design Single Unit Cover
UNATTAINABLE DIVISION UNCOVERED DISCONNECTED INEFFICIENT
The no-cost consultation program was formed in 1958 to assist The story of beef is complex. It farmers and ranchers in applying research-based information to begins with a calf born on a ranch and their operations. Consultation began with three farms in Carter County, Oklahoma, and in each of the seven surrounding counties. continues two years.CON Dozens of people are involved from start to finish before the story ends at dinner. Though each person depends on the others, rarely does one see the full story. Together, “The only true they seek improved sustainability. happiness must First, they must connect. IMPOSScome from not only understanding your NEC own needs but an understanding and willingness to secure the same things for A group of industry leaders explore the story of beef production — from raising calves to selling burgersIBLE — in a newnoble way. research institute a n n u a l r e pyour o r t fellow | 2017 man.” l l o y d n o b l e TED
A Model10 Things for Beef to SustainabilityKnow About CRISPR To improve the sustainabilityScientists of the are beef exploring industry, new all ways production of improving levels crops must forwork the together. benefit of farmers, Here is how the beef thesustainability environment project and society. will work CRISPR with itsis anpartners emerging across tool the with U.S. great potential. d i s c o n n e c t e d d i v i s i o n
Integrity Beef Alliance members CRISPR IS THE MOST Traditional breeding, Ranchers who are part sell calves to Beef Marketing Group PRECISE, MOST of the Integrity Beef genetic(BMG). BMG engineering feeds and cares Alliance raise the project (usedfor the tocattle create in a central Kansas Award calves from birth. The Gold ADDY Award affordable feedyard for about six months. Integrity Beef programAND FASTEST WAY genetically modified emphasizes progressiveAVAILABLE TODAY TO organisms, or GMOs) management1 methods,CONDUCT ADVANCED When used to edit plant genes, the and gene editing ranch stewardshipPLANT and BREEDING. The crop system essentially snips3 out a specified humane care ofvarieties all it produces could have (including CRISPR) are piece of DNA within the plant while the livestock.been bred in the field as part of all TOOLS FOR CROP cell seamlessly repairs the site using its a traditional breeding program. natural abilities. This enables the plant But CRISPR is much faster. IMPROVEMENT. 1 2 to generate desirable traits. Entrant VI Marketing and Branding CRISPR stands for “clustered A new waxy corn variety regularly interspaced short from DuPont is expected to palindromic repeats.” It be one of the first CRISPR- edited plant varieties on the refers to a system based market, sometime around on a naturally occurring 2020. Waxy corn is used in defense mechanism in THERE2 ARE DIFFERENT CRISPR paper adhesives and food bacteria. This mechanism 5SYSTEMS. THE MOST COMMON IS thickeners. Other potential Making Beef protects bacteria from CRISPR applications include invading viruses by enabling CRISPR-Cas9. crops that taste better, Advertiser The “Cas9” refers to an associated yield more, are resistant Oklahoma Tourism and a scissor-like reaction Even Better that cuts and destroys the protein that acts as the scissors in the to diseases and pests, and Generations of beef producers have looked for ways to do more with less. BMG sends attacking virus’s DNA. reaction. It’s bundled with a piece of better tolerate drought. the cattle to guide RNA that tells it where to cut. But historically, they have made progress within their own segments, or steps, within the full beef value chain, which spans from the ranch to the consumer. In Tyson Foods 2015, participants representing these various segments formed the U.S. Round- , AND , HAVE for harvesting. table for Sustainable Beef. They wanted to start a conversationZENGYU about WANG, how PH.D. MIAO CHEN, PH.D. DEVELOPED A to improve sustainability — emphasizing social, economicCRISPR and environmental SYSTEM THAT USES RNA RATHER THAN DNA TO BEGIN Conventional methods of CRISPR One of the downfalls of genetic CRISPR is also engineering, which creates GMOs, 6 considerations — on a larger scale in the U.S. The group hasTHE developed EDITING metrics PROCESS. SINCE RNA IS A MESSENGER ONLY AND DOES 4initially insert a piece of foreign DNA to is that it has been limited to being used in for assessing and measuring progress in six indicator areas.NOT In FebruaryINCORPORATE 2017, a ITSELF INTO THE PLANT GENOME, THEIR VERSION kick-start the editing process; however, two-year beef sustainability pilot project was launched to test these metrics in companies that can affordA portion to jump of the medicalmeat goes research NEVER INVOLVES FOREIGN DNA. the foreign DNA is segregated out in the through expensive regulatory a real-world beef value chain. The project also explores scalable solutions that to Golden State Foods to next generation. This means the foreign hoops. CRISPR opens doors for to explore ways 9 could be applicable to beef producers across the country and creates opportu- Recreation Department - be incorporated into 100 nities to share information up and down the value chain. DNA is not in seeds that would be sold smaller companies and nonprofit 3 percent hamburgerthe patties. mechanism for planting. For this organizations, including those that U.S. Roundtable for Sustainable Beef Indicators: reason, work on less-funded cropsThe like hamburgers can are soldhelp at treat, CRISPR-edited • Animal health and well-being 1 vegetables and forages,McDonald’s to use . crop varieties will not and potentially • Efficiency and yield be regulated as GMOs the technology for the benefit of • Water resources by the U.S. Department a more diverse set of agricultural cure, diseases • Land resources crops and producers. of Agriculture at this • Air and greenhouse gas emissions 8 in people. • Employee safety and well-being time. 4 Award NOBLE RESEARCH INSTITUTE | NOBLE RESEARCH INSTITUTE Oklahoma State Parks Gold ADDY Award 30 | 467 Title 2018 State Parks and Outdoor Entrant Chickasaw Press Award Gold ADDY Award Guide Advertiser Chickasaw Press Entrant Noble Research Institute Credit David Hinds, Art Director Title A Chickasaw Historical Atlas Advertiser Noble Research Institute Jeff Bowman, Art Director Credit Gentry Fisher, Book Designer Title 2017 Annual Report Aaron Cahill, Associate Creative Credit J. Adam Calaway, Director of Director Communications and Public Jennifer Blevins, Associate WHITEOUT / ANIMALS AND THE ARTIST / BOYSDANCETOO / OKLAHOMA CITY / JIM HENSON FALL Relations Creative Director Rachael Davis, Creative Manager Julie Rowell, Production
CONTEMPORARY ARTS, PERFORMANCE, AND THOUGHT Courtney Leeper, Writer/Copy Manager Editor Claire Douthitt, Marketing Rob Mattson, Photographer and Strategist Imaging Specialist Lindie Northup, Marketing Tim Woodruff, Web Designer Coordinator Deleanie Moriello, Marketing Coordinator Award Silver ADDY Award Entrant CSI Advertiser Computer Services, Inc. Award Silver ADDY Award Title 2018 CSI Annual Report Entrant Ghost Credit Stan Perl, Graphic Designer Advertiser Argon Apartments Cindy Baker, Creative Director Title Argon Book Kedran Whitten, Chief Marketing Credit Matt Pickett, Creative Director
Chalvar Monteiro is a dancer at the Alvin Ailey Officer Brian Barnes, Principal American Dance Theater in New York. See more #BOYSDANCETOO on page 10. MELIKA DEZ | @MELIKA.DEZ | DEZ MELIKA Brandon Dyce, Communications Director Award Gold ADDY Award David Simon, Chief Financial Award Bronze ADDY Award Entrant ArtDesk magazine Officer Entrant Traction Marketing Advertiser ArtDesk Phillips Printing, Printer Advertiser BC Clark Title ArtDesk Title Bridal Registry Look Book Credit Louisa McCune, Editor in Chief Credit Team Traction Alana Salisbury, Managing Award Bronze ADDY Award Editor Entrant Paycom Steven Walker, Art Director Advertiser Paycom Susan Ebert, Assistant Editor Title Paycom 2018 Annual Report Credit Jason Bodin, Rod Lott, Casey Twenter, Brock Lay, Lacey Brauser 16
Award Silver ADDY Award TECHNOLOGY Award Bronze ADDY Award FALL 2018 A PUBLICATION OF THE NOBLE RESEARCH INSTITUTE MESONET COLLECTS WEATHER Entrant Noble Research Institute DATA IN REAL-TIME Entrant Chickasaw Press Noble Research Institute research and demonstration farms and ranches host three Mesonet sites, which help producers across Oklahoma adjust to fluctuating climate pressures. Advertiser Noble Research Institute LEGACY by Arielle Farve Advertiser Chickasaw Press
o farmer has won a fight with the weather. Temperature, wind and precipitation can Title Legacy Fall 2018 - From the Nquickly change from agri- Title Chokma: Chickasaw Magazine culture’s unyielding adversaries to its allies. Since weather determines the difference between a decent or disas- trous harvest, farmers and ranchers need accurate real-time forecasts. For Oklahoma farmers and ranchers, the 120MONITORING STATIONS Ashes best tool to combat Mother Nature’s SPG 18 vagaries is the statewide monitoring system called the Mesonet.
Measurements Credit Every 5 Minutes Credit Rachael Davis, Creative Manager The Mesonet takes Corey Fetters , Production the guesswork out of weather prediction thanks to a network Access Online or in App Weather Data for Ag of 120 monitoring stations that includes All the real-time updates can be viewed The Mesonet is a cooperative venture at least one weather tower in each of for free online or in the Mesonet app. between Oklahoma State University and Oklahoma’s 77 counties. The automat- The Oklahoma Climatological Survey the University of Oklahoma. OSU’s pri- ed stations transmit measurements to a (OCS) at the University of Oklahoma mary goal at the Mesonet’s founding in Rob Mattson, Photographer central facility every five minutes, every receives every measurement the towers 1994 was to expand the use of weather Manager day. This system features weather collect and verifies the information to data in agricultural applications. The FROM THE monitoring basics plus multiple maps ensure its accuracy. It takes less than project remains the gold standard for detailing soil temperature, changes in 10 minutes for measurements to be weather monitoring networks and offers dewpoint, cattle comfort and other uploaded online for use by farmers and the ultimate hack for Oklahoma farmers measures across the state. ranchers across the state. and ranchers in the digital era.
Black Rot Advisor Irrigation Planner
Jimmy and Ginger Emmons press on from the Rhea Fire knowing it cannot Agriculture Tools Cattle Comfort Advisor Mesonet Monthly Rainfall Table overpower the agriculture community’s spirit or the soil’s ability to give life. Available Through Mesonet Drift Risk Advisor Peanut Leaf Spot Advisor Find these tools and more at Fire Prescription Planner Pecan Scab Advisor www.mesonet.org. First Hollow Stem Advisor Wheat Growth Day Counter Award Bronze ADDY Award 6 LEGACY Award Bronze ADDY Award Entrant NV Creative Firm Award Gold ADDY Award Entrant Heartland Advertiser Nichol Vagrosky, Rubberband Entrant Noble Research Institute Advertiser Heartland Girl, LLC Advertiser Noble Research Institute Title Heartland Recruiting Magazine Title Rubberband Book Cover Title Legacy Fall 2018 Credit Jeff Mains, Creative Director Credit Nichol Vagrosky, Author, Credit Rachael Davis, Creative Manager Amy Grellner, Graphic Designer Designer Carleigh Foutch, Writer Julie Smith, Marketing Coordinator Publication Design Editorial Spread or Feature Publication Design Award Silver ADDY Award Book Design Entrant Noble Research Institute Advertiser Noble Research Institute Title Legacy Fall 2018 - From the Ashes Credit Rachael Davis, Creative Manager
Publication Design Award Gold ADDY Award Magazine Design Entrant The Choctaw Nation of Oklahoma
WHITEOUT / ANIMALS AND THE ARTIST / BOYSDANCETOO / OKLAHOMA CITY / JIM HENSON FALL FALL 2018 Advertiser Choctaw Country CONTEMPORARY ARTS, PERFORMANCE, AND THOUGHT Title Pathfinder Fall/Winter 2018 Credit Aryh Rosales, Graphic Designer Ron Head, Art Direction
PAUL AND LINDA MCCARTNEY Paul McCartney and his wife Linda with their daughters, Heather, Stella, and Mary, in Rye, East Sussex (1976) Photograph by David Montgomery/Getty Images Clint Ford, Copy Writer
FRIDA KAHLO Frida with her deer Granizo (1939) Photo by Nickolas Muray; © Nickolas Muray Photo Archives Award Silver ADDY Award Award Gold ADDY Award Entrant Greater OKC Chamber Entrant ArtDesk magazine
WILLIAM WEGMAN Chalvar Monteiro is a dancer at the Alvin Ailey EDWARD GOREY William Wegman and Flo (2011) Advertiser Greater Oklahoma City Advertiser Kirkpatrick Foundation American Dance Theater in New York. See more Edward Gorey and his cats at his home in Yarmouth Port, Massachusetts (1992) Photograph © William Wegman ARTDESK 17 #BOYSDANCETOO on page 10. Photograph © Steve Marsel Studio Inc., courtesy Edward Gorey Charitable Trust MELIKA DEZ | @MELIKA.DEZ | DEZ MELIKA Convention & Visitors Bureau Title Love Can Be Award Gold ADDY Award Title Fall Visitor’s Guide Credit Louisa McCune, Co-Editor Entrant ArtDesk magazine Credit Greater Oklahoma City Teresa Miller, Co-Editor Advertiser ArtDesk Convention & Visitors Bureau, Steven Walker, Co-Designer Title ArtDesk Greater Oklahoma City Chamber Christopher Lee, Co-Designer Credit Louisa McCune, Editor in Chief Steven Walker, Co-Illustrator Alana Salisbury, Managing JJ Ritchey, Co-Illustrator Editor Steven Walker, Art Director Susan Ebert, Assistant Editor
53rd Annual American Advertising Awards of Oklahoma 17
Award Silver ADDY Award Special Event Material Award Bronze ADDY Award Entrant Chickasaw Press Card, Invitation, Announcement - Entrant University of Central Oklahoma Advertiser Chickasaw Press Campaign Advertiser UCO Design Title A Chickasaw Historical Atlas Title I <3 Design Credit Gentry Fisher, Book Designer Credit Monique Ortman
Special Event Material Award Bronze ADDY Award Card, Invitation, Announcement - Entrant University of Central Oklahoma Single Unit Advertiser UCO Design Title 2018 Addy Winners Credit Monique Ortman
Direct Marketing
Award Gold ADDY Award Specialty Advertising Award Gold ADDY Award Entrant University of Central Oklahoma Apparel Entrant Heartland Advertiser UCO Design Advertiser Heartland Title In Command Award Silver ADDY Award Title Cayman Incentive Trip Invitation Credit Monique Ortman, Graphic Entrant Ghost Credit Jeff Mains, Creative Director Designer Advertiser Oklahoma Department of Mental Amy Grellner, Graphic Designer Health and Substance Abuse Services Award Silver ADDY Award Title DMH Prescription for Change Award Silver ADDY Award Entrant University of Central Oklahoma Apparel Entrant Station8 Branding Advertiser UCO Design Credit J.D. Reeves , Art Director Advertiser Gathering Place Title Breakthrough! Matt Pickett, Creative Director Title Gathering Place Invitation Credit Monique Ortman Brian Barnes, Principal Credit David Clark, Creative Director Morgan Middleton, Designer Laura Crouch, Writer Award Silver ADDY Award Specialty Advertising Western Printing Entrant The Choctaw Nation of Other Merchandise Oklahoma Advertiser The Choctaw Nation Division of Award Bronze ADDY Award Commerce Entrant Insight Creative Group Title Chahta Award Advertiser Carter Chevrolet Credit Matthew Weir, Sr. Graphic Title Carter Christmas Card Designer Credit Team ICG
Award Silver ADDY Award Award Bronze ADDY Award Entrant OKPOP Entrant Ghost Advertiser OKPOP Advertiser Oklahoma Department of Mental Title OKPOP Rendering Reveal 2018 Health and Substance Abuse Credit Jeff Moore,Cameron Eagle, Services Brandon Snider,Denny Title DMH Prescription for Change Schmickle,Tom Watkins, Elvis Buttons Ripley,Jeremey Lamberton, Credit J.D. Reeves, Art Director Team OKPOP Matt Pickett, Creative Director Brian Barnes, Principal
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Award Silver ADDY Award Public Service Direct Specialty Advertising Entrant Ghost Marketing & Specialty Specialty Advertising Campaign Advertiser Be The Change Advertising Title Be the Change Brand/Stationery Single Credit J.D. Reeves, Art Director Matt Pickett, Creative Director Award Silver ADDY Award Brian Barnes, Principal Entrant STAPLEGUN Advertiser Central Oklahoma Transportation and Parking Award Bronze ADDY Award Authority Entrant Ghost Title Streetcar Z-Map Advertiser Developmental Disabilities Credit Central Oklahoma Award Gold ADDY Award Council of Oklahoma Transportation and Parking Entrant Paycom Title DDCO Brand Authority Advertiser Paycom Credit Robbie Knight, Art Director Title Paycom Incentive Trip Collateral Matt Pickett, Creative Director Credit Lacey Brauser, Brian Barnes, Principal Brock Lay, Brie Hobbs Advertising Industry Public Service Self-Promotion (Sales Collateral & Marketing) Award Bronze ADDY Award Annual Report (printed or digital) Entrant Chisel Creative LLC Collateral Advertiser Hermosa Salon Award Silver ADDY Award Brand Elements Title Hermosa Salon Collateral Entrant Feed the Children Package Advertiser Feed the Children Credit Chisel Creative Title FY18 Annual Report Credit Nancy Rew , VP of Marketing John Davis , Director of Content and Creative Public Service Elizabeth Logan , Sr. Director of Collateral Comm & PR/Copywriter Award Gold ADDY Award Brand Elements Omar Sosa , Senior Creative Entrant Traction Marketing Manager Advertiser Traction Marketing Tyler Botha , Copywriter Title Traction Marketing Brand Identity Credit Team Traction Public Service Collateral Brochure/Sales Kit Award Silver ADDY Award Entrant Chisel Creative LLC Award Bronze ADDY Award Advertiser Chisel Creative LLC Award Gold ADDY Award Entrant Krush Digital Title Chisel Creative Logo Entrant Ghost Advertiser CASA of Oklahoma County Credit Chisel Creative Advertiser Oklahoma Department of Mental Title CASA OK County Recruitment Health and Substance Abuse Packet Services Credit Krush Digital, Award Bronze ADDY Award Title DMH Prescription for Change Entrant Smirk New Media Logo Advertiser Smirk New Media Credit J.D. Reeves, Art Director Title Smirk Branding Matt Pickett, Creative Director Credit Rachel Haynes, Creative Brian Barnes, Principal Strategist
53rd Annual American Advertising Awards of Oklahoma 19
Collateral Award Bronze ADDY Award Direct Marketing & Specialty Entrant VI Marketing and Branding Advertising (printed or digital) Advertiser Oklahoma Tourism and Recreation Department - Award Silver ADDY Award Oklahoma Film + Music Office Entrant Bad Penny Factory Title The Okie Roundup (Print) Advertiser Bad Penny Factory Credit Moriah Behymer, Production Title Bad Penny Factory Trade Show Artist Fun Jennifer Blevins, Associate Credit Christine Collins, Managing Award Gold ADDY Award Creative Director Director Entrant Station8 Branding Lindie Northup, Marketing Erin DeMoss, Graphic Artist Advertiser Station8 Branding Coordinator Title Station8 Holiday Card Deleanie Moriello, Marketing Credit David Clark, Creative Director Coordinator Collateral Laura Crouch, Writer Special Event Materials (printed or Morgan Middleton, Designer Magazine Advertising digital) Lindsay McClain, Designer Spread, Multiple Page or Insert - Western Printing Single Unit
Award Silver ADDY Award Award Silver ADDY Award Entrant VI Marketing and Branding Entrant liquidfish Advertiser Oklahoma Highway Safety To: To: To: Advertiser liquidfish Office From: From: From: Title liquidfish Christmas Card Title Dodgers Tri-fold Print Ad Credit liquidfish Credit Aaron Cahill, Associate Creative Director Clay Miller, Associate Creative PRINT Director To: To: To: Valerie Trammell, Senior From: From: From: ADVERTISING Marketing Strategist Caroline Whitney Gann, Marketing WISHING YOU ALL THE BEST Coordinator THIS HOLIDAY SEASON! Brian Mortensen 405.618.0440 • [email protected] Magazine Advertising STONEHOUSE Full Page Or Less, Single Unit MARKETING SERVICES Award Bronze ADDY Award Award Gold ADDY Award Entrant Traction Marketing Entrant StoneHouse Marketing Advertiser BC Clark Advertiser StoneHouse Marketing Title Pray for Rain - Silver Lining Title StoneHouse Christmas Gift Tags Credit Team Traction Credit Whitney VanHeuvelen, VP Communications Brian Mortensen, VP Sales/ Marketing Ron Tucker, Founder Award Gold ADDY Award David Tucker, Chief Operating Entrant Traction Marketing Officer Advertiser Earl’s Rib Palace Title Oklahoma BBQ - We Don’t Care... Credit Team Traction
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Magazine Advertising Newspaper Advertising Newspaper Advertising Magazine Advertising Campaign Full Page – Single Unit Newspaper Advertising Campaign
Award Gold ADDY Award Entrant HOEGGER COMMUNICATIONS Advertiser Wichita Falls Chamber of Commerce & Industry Title Falls Future Credit Matt Hamilton, Co-Director/ Editor Award Gold ADDY Award Scott Hamilton, Co-Director/ Entrant Robot House Creative Award Gold ADDY Award Producer Advertiser Oklahoma Gazette Entrant Robot House Creative Andrew Bell, Graphic Design Title Oklahoma Gazette - Bullshit Ad Advertiser Hideaway Pizza Credit Brian Winkeler Title Hideaway Print Ad Campaign Credit Brian Winkeler, Award Bronze ADDY Award Adam LeNaire, Entrant VI Marketing and Branding Award Bronze ADDY Award Brett Grimes Advertiser Oklahoma Tourism and Entrant Ackerman McQueen Recreation Department Advertiser OG+E Title TravelOK.com - Print Campaign Title Teamwork Print Ad Credit Jeff Bowman, Art Director Credit Ashley Ball, EVP / Executive Jennifer Blevins, Associate Creative Director Creative Director Jon Minson, EVP / Creative Clay Miller, Associate Creative Director Director Lindie Northup, Marketing Coordinator Deleanie Moriello, Marketing Coordinator
Award Bronze ADDY Award Entrant Ghost Advertiser Century Martial Arts Title Strive Gloves Campaign Award Gold ADDY Award Credit Matt Pickett, Creative Director Entrant Robot House Creative Brian Barnes, Principal Advertiser Oklahoma Gazette Title Oklahoma Gazette Print Ad Campaign Credit Brian Winkeler
53rd Annual American Advertising Awards of Oklahoma 21
Award Bronze ADDY Award Installations Poster Entrant Robot House Creative Multiple Installations Campaign Advertiser KOSU Radio Title KOSU Ad Campaign Credit Brian Winkeler
OUT-OF-HOME & Award Gold ADDY Award AMBIENT MEDIA Entrant Robot House Creative Advertiser Tower Theatre Advertising Industry Title Ready Player March Poster Self-Promotion Series Print Advertising Credit Adam LeNaire, Brett Grimes Award Bronze ADDY Award Entrant Newcastle Casino Advertiser Newcastle Casino Title Pick A Skull VIP Invite Paycom Terrace Lounge - (Exterior) Credit Travis Gerber, Senior Graphic Award Gold ADDY Award Designer Entrant Paycom Advertiser Paycom Title Paycom Thunder Lounge Award Gold ADDY Award Sponsorship Entrant Robot House Creative Credit Brock Lay , Advertiser Tower Theatre Ambient Media Kathy Oden-Hall, Title AniMaytion Poster Series Casey Twenter Credit Adam LeNaire, Installations Brett Grimes Single Installation Out-of-Home Award Silver ADDY Award Award Bronze ADDY Award Entrant amshot Poster Entrant Yeomans Design Advertiser amshot Single Unit Advertiser Town & Gown Theatre Title Elements of amshot Installation Title Town & Gown 68th Annual Credit amshot, Award Silver ADDY Award Season Washburn Illustration Entrant Yeomans Design Credit Tanner Yeomans, Graphic Advertiser Town & Gown Theatre Designer Title Town & Gown - A Wonderful Life Credit Tanner Yeomans, Graphic Designer
Award Bronze ADDY Award Entrant Yeomans Design Advertiser Town & Gown Theatre Title Town & Gown - Wait Until Dark Credit Tanner Yeomans, Graphic Designer 22
Mass Transit/Airlines Site Public Service Exterior – Single Large Venue – Single Out-Of-Home
Award Bronze ADDY Award Award Silver ADDY Award Entrant Robot House Creative Entrant Krush Digital Advertiser Oklahoma City Zoo Advertiser CASA of Oklahoma County Title OKC Zoo Amphitheatre Fence Title CASA of Oklahoma County Bus Wrap Bench Credit Adam LeNaire, Credit Krush Digital Brett Grimes, Brian Winkeler Award Gold ADDY Award ONLINE/ Entrant VI Marketing and Branding Advertiser Oklahoma Highway Safety Award Bronze ADDY Award INTERACTIVE Office Entrant SMG Title “Summer Impaired Driving” Advertiser Cox Convention Center Icebox Title CRYSTAL by Cirque du Soleil Websites Credit Aaron Cahill, Associate Creative Credit Stacey Aldridge, Event Consumer Director Marketing Manager Clay Miller, Associate Creative Chris Semrau, General Manager Director John Goetz, Assistant General Valerie Trammell, Senior Manager Marketing Strategist Michael Owens, Assistant Whitney Gann, Marketing General Manager Coordinator
CARTER CHEVROLET - MASS TRANSIT: EXTERIOR SINGLE THE “CARTERBAGO” WRAP Out-of-Home Campaign Award Gold ADDY Award Entrant liquidfish Award Bronze ADDY Award Advertiser Blake Griffin Entrant Saxum Title Blake Griffin Advertiser Gathering Place | Tulsa’s Credit liquidfish Riverfront Park Title Gathering Place - A Park For All DESIGN MOCKUP Credit Jessica Robbins, Creative Director Ivan Caro, Art Director Jayna Hadwiger, Designer Terry Whitmore, Designer Daniel Marshall, Designer Award Gold ADDY Award Maggie Leftwich, Account Entrant Insight Creative Group Coordinator Award Gold ADDY Award Advertiser Carter Chevrolet Houda Elyazgi, Sr. Account Entrant Station8 Branding Title CarterBago Director Advertiser Omni Air International, LLC Credit Team ICG Jason Acock, Account Director Title Omni Air International Website Michelle Lory, Sr. Integrated Credit David Clark, Creative Director Project Manager Ian Russell, Designer Madison Bryan, Sr. Digital Ed Dogan, Developer Strategist Laura Crouch, Writer Nida Nizami, Associate Digital Strategist
53rd Annual American Advertising Awards of Oklahoma 23
Award Bronze ADDY Award Entrant Ackerman McQueen Advertiser WinStar World Casino Title WinStar.com Credit Brian Darley, Executive Producer Jamie Russell, Chickasaw Nation Department of Commerce, Award Gold ADDY Award Executive Producer Entrant Ghost Abygail Thompson, Producer Advertiser Oklahoma Department of Mental Ashley Ball, EVP / Executive Health and Substance Abuse Creative Director Services Preston Darley , User Experience Title DMH Prescription for Change and Design Award Gold ADDY Award Site Victor Aboytes, UI Designer Entrant STAPLEGUN Credit Matt Pickett, Creative Director Syed Naqib, Lead architect Advertiser Central Oklahoma J.D. Reeves, Art Director Joshua Stewart , Senior Transportation and Parking Brian Barnes, Principal Developer Authority Tuck Oden , Associate Creative Title Oklahoma City Streetcar Director, Copywriter Website Award Bronze ADDY Award Alexandra Bohannon , Credit Team STAPLEGUN Entrant Bad Penny Factory Copywriter Advertiser Lux Haus Salon Rodney Lipe, President / Director Title Lux Haus Salon of Client Services Credit Christine Collins, Managing Kyle Martin, SVP / Account Director Supervisor
Award Bronze ADDY Award Award Bronze ADDY Award Entrant NV Creative Firm Entrant Clover Partners Advertiser Spartan Mowers of Oklahoma Advertiser Oklahoma Contemporary Title Spartan Mowers Title Oklahoma Contemporary Credit Nichol Vagrosky, Art Director, Website Award Gold ADDY Award Web Developer Credit Clover Partners, Digital Branding Entrant Robot House Creative Heather Durbin, Creative Studio Advertiser COOP Ale Works Director, Web Developer Title COOP Ale Works Website Nicholas Vagrosky, Web Credit Brett Grimes, Developer, E-Commerce Director Websites Adam LeNaire, B-to-B Brian Winkeler, Mateo Baisden
Award Gold ADDY Award Entrant Station8 Branding Advertiser RL Hudson & Company Title RL Hudson Website Credit David Clark, Creative Director Ian Russell, Designer David Martin, Developer Charlie Noell, Writer 24
Websites Microsites
Award Silver ADDY Award Entrant Paycom Advertiser Paycom Title Paycom Dive Deep Landing Page Credit Aaron Santelmann, Brock Lay, Award Gold ADDY Award Rod Lott Entrant liquidfish Award Gold ADDY Award Advertiser Blake Griffin Entrant Traction Marketing Title Blake Griffin Advertiser Air Tractor Social Media Credit liquidfish Title 802U.com Single Execution Credit Team Traction Award Silver ADDY Award Entrant VI Marketing and Branding Award Silver ADDY Award Advertiser Oklahoma Highway Safety Entrant Station8 Branding Office Advertiser Oil Capital Electric Title Road Science - “Curves and Title Oil Capital Electric Website Turns” Credit David Clark, Creative Director Award Gold ADDY Award Credit Aaron Cahill, Associate Creative Ian Russell, Designer Entrant VI Marketing and Branding Director Ed Dogan, Developer Advertiser Oklahoma Highway Safety Bob Lausten, Copywriter David Martin, Developer Office Mike Anderson, Senior Animator Laura Crouch, Writer Title “Thank you, Sean” (Social Matt Lowery, Motion Content) Department Director Credit Aaron Cahill, Associate Creative Beau Leland, Senior Editor Award Bronze ADDY Award Director Robbie Repola, Creative Entrant Station8 Branding Bob Lausten, Copywriter Producer/Production Director Advertiser Getka Energy Mike Anderson, Senior Animator Steve Sturges, Partner/Creative Title Getka Website Matt Lowery, Motion Director Credit David Clark, Creative Director Department Director Whitney Gann, Marketing Ian Russell, Designer Beau Leland, Senior Editor Coordinator Ed Dogan, Developer Robbie Repola, Creative Valerie Trammell, Senior David Martin, Developer Producer/Production Director Marketing Strategist Laura Crouch, Writer Steve Sturges, Partner/Creative Greta Anglin, Group Account Director Director Whitney Gann, Marketing Coordinator Award Bronze ADDY Award Valerie Trammell, Senior Entrant Braid Creative Marketing Strategist Advertiser Braid Creative Greta Anglin, Group Account Title Braid Creative Website Director Credit Kathleen Shannon, Creative Director Tara Street, Creative Director Corey Winter, Developer Steve Jones Digital DK, Videographer Simon Hurst, Photographer
53rd Annual American Advertising Awards of Oklahoma 25
Award Silver ADDY Award Award Bronze ADDY Award Award Bronze ADDY Award Entrant VI Marketing and Branding Entrant VI Marketing and Branding Entrant VI Marketing and Branding Advertiser Oklahoma Highway Safety Advertiser Oklahoma Highway Safety Advertiser Oklahoma Highway Safety Office Office Office Title “Door Open” (Social Content) Title “Road Science” (Social Content) Title Road Science - “Blinker” Credit Aaron Cahill, Associate Creative Credit Aaron Cahill, Associate Creative Credit Aaron Cahill, Associate Creative Director Director Director Bob Lausten, Copywriter Bob Lausten, Copywriter Bob Lausten, Copywriter Mike Anderson, Senior Animator Mike Anderson, Senior Animator Mike Anderson, Senior Animator Matt Lowery, Motion Matt Lowery, Motion Matt Lowery, Motion Department Director Department Director Department Director Beau Leland, Senior Editor Beau Leland, Senior Editor Beau Leland, Senior Editor Robbie Repola, Creative Robbie Repola, Creative Robbie Repola, Creative Producer/Production Director Producer/Production Director Producer/Production Director Steve Sturges, Partner/Creative Steve Sturges, Partner/Creative Steve Sturges, Partner/Creative Director Director Director Whitney Gann, Marketing Whitney Gann, Marketing Whitney Gann, Marketing Coordinator Coordinator Coordinator Aaron Miller, Marketing Valerie Trammell, Senior Valerie Trammell, Senior Strategist Marketing Strategist Marketing Strategist Valerie Trammell, Group Greta Anglin, Group Account Greta Anglin, Group Account Account Director Director Director Greta Anglin, Group Account Director Award Bronze ADDY Award Social Media Entrant VI Marketing and Branding Campaign Award Silver ADDY Award Advertiser Oklahoma Highway Safety Entrant Retrospec Films Office Award Silver ADDY Award Advertiser Apple Title Road Science - “Intersections” Entrant VI Marketing and Branding Title Behind the Scenes of Big City Credit Aaron Cahill, Associate Creative Advertiser Chickasaw Nation Health Boys Director Department Credit Adam Vigil, Editor Bob Lausten, Copywriter Title AYA - “Your Fitness Journey” Cole Puryear, Cinematographer Mike Anderson, Senior Animator Credit Moriah Behymer, Production Josh Tackett, Cinematographer Matt Lowery, Motion Artist Department Director Erin Robinson, Associate Beau Leland, Senior Editor Creative Director Award Silver ADDY Award Robbie Repola, Creative Clay Miller, Associate Creative Entrant Braid Creative Producer/Production Director Director Advertiser Tinker Federal Credit Union Steve Sturges, Partner/Creative Dmitri Kostjukov, Interactive Title TFCU Wonderful Social GIF Director Media Director Credit Kathleen Shannon, Creative Whitney Gann, Marketing Matt Lowery, Motion Director Coordinator Department Director Liz Johnson, Creative Director Valerie Trammell, Senior Beau Lealand, Senior Editor Autumn O’Feery, Art Director Marketing Strategist Greta Anglin, Group Account David McNeese, Photography Greta Anglin, Group Account Director Jentry Miller, Digital Media Director Strategy Amanda Lowery, Social Media Strategy
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Award Silver ADDY Award Apps, Games, and Award Bronze ADDY Award Entrant Traction Marketing Virtual Reality Entrant Oklahoma Humane Society Advertiser Earl’s Rib Palace Website Based App Advertiser Oklahoma Humane Society Title Bad Stock Photos, Good Title Love Big Oklahoma BBQ Award Bronze ADDY Award Credit Melinda Prible, Director of Credit Team Traction Entrant Paycom Marketing & Communications, Advertiser Paycom Oklahoma Humane Society Title Paycom Jim Thorpe Award Jessi Murray, Director of Social Award Silver ADDY Award Voting App Media, Spark Creates Entrant Braid Creative Credit Lanie James , Advertiser Tinker Federal Credit Union Brock Lay , Title TFCU Wonderful Social Jason Bodin Public Service Online/ Campaign Interactive Credit Kathleen Shannon, Creative Campaign Director Advertising & Tara Street, Creative Director Promotion Award Bronze ADDY Award Liz Johnson, Creative Director Email Entrant Oklahoma Humane Society Jentry Miller, Social Media Advertiser Oklahoma Humane Society Strategy Award Bronze ADDY Award Title The Great Catsby Holly Arter, Media Strategy Entrant Paycom Credit Melinda Prible, Director of Amanda Lowery, Marketing Advertiser Paycom Marketing & Communications, Strategy Title Paycom Dive Deep Targeted Oklahoma Humane Society Email Rachel Dewberry, Owner, Credit Aaron Santelmann, Dewberry Cinema Award Bronze ADDY Award Brock Lay, Jessi Murray, Director of Digital Entrant VI Marketing and Branding Lacey Brauser , Marketing, Spark Creates Advertiser TSET – Tobacco Stops With Me Rod Lott Title Corrective Statements Credit Jeff Bowman, Art Director Advertising Industry Erin Robinson, Associate Art Public Service Self-Promotion Director Online/Interactive Online/Interactive Richard York, Copywriter & Producer Award Silver ADDY Award Award Silver ADDY Award Valerie Trammell, Senior Entrant KAMI Communications for Tulsa Entrant NV Creative Firm Marketing Strategist Housing Authority Advertiser NV Creative Firm Greta Anglin, Group Account Advertiser The Housing Authority of the Title NV Creative Firm Web Design Director City of Tulsa Credit Nichol Vagrosky, Art Director, Title The People of THA- Maria Ortiz Web Developer, Designer Credit Saraa Kami, Director/Producer/ Award Bronze ADDY Award Editor Entrant STAPLEGUN Justin Greiman, Editor/Producer Award Bronze ADDY Award Advertiser Oklahoma City Energy Entrant Beyond Theory Title OKC Energy Dating Ads Advertiser Beyond Theory Credit Team SAPLEGUN Award Silver ADDY Award Title Beyond Theory Website Entrant Unknown.Studio Credit Beyond Theory Team Advertiser Fields & Futures Title Fields & Futures Website Credit Aaron Dickey, Design Director & Developer Tanner Tate, Creative Director & Copywriter Preston Moon, Kombucha Connoisseur
53rd Annual American Advertising Awards of Oklahoma 27
Radio Advertising – Award Gold ADDY Award FILM, VIDEO, & Regional/National Entrant NextThought Studios Single spot more than :30 seconds Advertiser Francis Tuttle Technology Center SOUND Title Dare to Imagine a Future You Award Silver ADDY Award Credit NextThought Studios, janelle. Entrant VI Marketing and Branding [email protected] Advertiser Taco Mayo Radio Advertising Title “Cinco de Mayo” (Radio) Credit Clay Miller, Associate Creative Award Silver ADDY Award Radio Advertising / Director Entrant Retrospec Films Local Bob Lausten, Copywriter & Advertiser P&K Equipment Single Spot :30 seconds or less Producer Title P&K Testimonial Steve Sturges, Partner, Creative Award Silver ADDY Award Director Entrant VI Marketing and Branding Matt Lowery, Motion Award Bronze ADDY Award Advertiser TSET – Tobacco Stops With Me Department Director, Producer Entrant Jordan Advertising Title “Not OK“ - “Flavorings” (Radio) Advertiser Oklahoma City Zoo & Botanical Credit Clay Miller, Associate Creative Garden Director Award Bronze ADDY Award Title OKC ZOO Sanctuary Asia Beau Leland, Senior Editor Entrant VI Marketing and Branding Adventurer Matt Lowery, Motion Advertiser Taco Mayo Credit Jordan Team Department Director Title “Big Dipper” (Radio) Steve Sturges, Partner, Creative Credit Clay Miller, Associate Creative Director Director Award Bronze ADDY Award Valerie Trammell, Senior Beau Leland, Senior Editor Entrant Jordan Advertising Marketing Strategist Advertiser Oklahoma City Zoo & Botanical Greta Anglin, Group Account Garden Director Radio Advertising – Title OKC ZOO Sanctuary Asia Sage Regional/National Credit Jordan Team Radio-National Campaign Radio Advertising / Local Award Bronze ADDY Award Award Bronze ADDY Award Single Spot more than :30 seconds Entrant Paycom Entrant Ackerman McQueen Advertiser Paycom Advertiser Remington Park Award Gold ADDY Award Title Paycom “So Frustrating” Title 2018 Quarter Horse TV Entrant Robot House Creative Campaign Credit Ashley Ball, EVP / Executive Advertiser Renaissance Salon and Spa Credit Rod Lott, Creative Director Title Renaissance Salon Holiday Richard York, Stephen Wymer, Editor Radio Casey Twenter, Jason Bushore, Senior Audio Credit Brian Winkeler Preston Herring Engineer Kevin Barrett, Animation Rick Lipe, Senior Producer Kyle Martin, SVP / Account Television Advertising Supervisor – Local (One DMA) Chelsea Simmons , Account Single Spot :30 seconds Executive
Award Gold ADDY Award Entrant Insight Creative Group Advertiser Carter Chevrolet Title Carter Chevrolet Making Friends Credit Team ICG
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Television Advertising Television Advertising Award Silver ADDY Award – Local (One DMA) – Regional/National Entrant VI Marketing and Branding Single Spot :60 seconds or more Single Spot – Up to 2:00 Advertiser Oklahoma Highway Safety Office Award Silver ADDY Award Award Gold ADDY Award Title “Road Science” (TV) Entrant Retrospec Films Entrant VI Marketing and Branding Credit Aaron Cahill, Associate Creative Advertiser Hillcrest Advertiser Oklahoma Highway Safety Director Title Hillcrest 100 Years Office Bob Lausten, Copywriter Title “Thank you, Sean” (TV) Mike Anderson, Senior Animator Credit Aaron Cahill, Associate Creative Matt Lowery, Motion Television Advertising Director Department Director – Local (One DMA) Bob Lausten, Copywriter Beau Leland, Senior Editor Television-Local Campaign Mike Anderson, Senior Animator Robbie Repola, Creative Matt Lowery, Motion Producer/Production Director Award Gold ADDY Award Department Director Steve Sturges, Partner/Creative Entrant Insight Creative Group Beau Leland, Senior Editor Director Advertiser Mattress King OKC Robbie Repola, Creative Whitney Gann, Marketing Title Mattress King TV Spots Producer/Production Director Coordinator Credit Team ICG, Steve Sturges, Partner/Creative Valerie Trammell, Senior Director Marketing Strategist Whitney Gann, Marketing Greta Anglin, Group Account Award Bronze ADDY Award Coordinator Director Entrant Jordan Advertising Valerie Trammell, Senior Advertiser Oklahoma City Zoo & Botanical Marketing Strategist Garden Greta Anglin, Group Account Award Silver ADDY Award Title OKC ZOO Sanctuary Asia Director Entrant Ackerman McQueen Campaign Advertiser Chickasaw Nation Credit Jordan Team Award Silver ADDY Award Title Profiles of a Nation: Rebecca Entrant VI Marketing and Branding Owens Advertiser TSET – Tobacco Stops With Me Credit Becky King, EVP / Creative Title “Not OK” - “Workplaces” (TV) Director Credit Matt Lowery, Motion Andy Lamon, Senior Producer Department Director John Almendarez, Director of Erin Robinson, Associate Photography Creative Director Walt Cox, Camera Operator / Clay Miller, Associate Creative Editor Director Jason Bushore, Senior Audio Steve Sturges, Partner, Creative Producer Director Barbara Johnson, SVP / Mike Anderson, Senior Animator Management Supervisor Beau Leland, Senior Editor Valerie Trammell, Senior Marketing Strategist Matt Morgan, Marketing Strategist Greta Anglin, Group Account Director
53rd Annual American Advertising Awards of Oklahoma 29
Award Bronze ADDY Award Award Bronze ADDY Award Award Silver ADDY Award Entrant VI Marketing and Branding Entrant Viral Productions Entrant Paycom Advertiser TSET – Tobacco Stops With Me Advertiser Richardson for Governor Advertiser Paycom Title “Not OK” - “Flavorings” (TV) Title Pirates of Oklahoma Title Paycom App Geo-targeting Credit Matt Lowery, Motion Credit David Tackett, Writer / Director Campaign Department Director Stephen Tackett / The Audio Credit Brock Lay, Erin Robinson, Associate Planet, Audio Post-Production / Elysa Casiano, Creative Director Sound Design / Music Lacey Brauser, Clay Miller, Associate Creative Caty Combs Director Internet Commercial Steve Sturges, Partner, Creative Campaign Director Webisode Mike Anderson, Senior Animator Award Gold ADDY Award Single Webisode Beau Leland, Senior Editor Entrant Viral Productions Valerie Trammell, Senior Advertiser Martin Flyer Award Bronze ADDY Award Marketing Strategist Title She’s the One / He’s the One Entrant Insight Creative Group Matt Morgan, Marketing Credit David Tackett, Writer / Director Advertiser SSM Health St. Anthony Strategist Jordan Fisher , Director of Title Brent and Debi Greta Anglin, Group Account Photography Credit Team ICG Director Tyson Caldwell, Editor Stephen Tackett / The Audio Planet, Audio Post Production Webisode Award Bronze ADDY Award and Sound Design Series Entrant Ackerman McQueen Brian Barlow, Executive Advertiser Chickasaw Nation Producer Award Silver ADDY Award Title Profiles of a Nation: Gerald Entrant Trifecta Communications Brisco Advertiser Trifecta Communications Credit Becky King, EVP / Creative Award Gold ADDY Award Title Folk Secrets Season Three Director Entrant Retrospec Films Credit Team Trifecta Andy Lamon, Senior Producer Advertiser Gathering Place John Almendarez , Director of Title “The Date” Gathering Place Photography / Editor Credit Jason Burks, Director/DP Branded Content & Micah Leon, Camera Operator Josh Franks, Writer/Editor/ Entertainment for Walt Cox, Camera Operator Director Online Film, Video & Joe Busch , Editor Brandon Forbes, Producer Sound Barbara Johnson, SVP / Single entry :60 seconds or less Management Supervisor Award Silver ADDY Award Award Silver ADDY Award Entrant Ackerman McQueen Entrant Ackerman McQueen Advertiser BancFirst Advertiser Oklahoma City Convention and Online Film, Video, & Title BancFirst Loyal.tv Visitors Bureau Sound Credit Ashley Ball, EVP / Executive Title Convention Center :30 Sizzle Creative Director Video Internet Commercial Caroline Palumbo, Producer Credit Ashley Ball, EVP / Executive Single Spot – Any Length Tiffany Eitzman, Copywriter Creative Director Blake McCarty, Director / Editor Ed Russell, Associate Creative Award Gold ADDY Award Wes DeWitte, Audio Engineer Director Entrant Resolute Visuals Barbara Johnson, SVP / Patrick Vaughn , Editor Advertiser Mid America Christian Management Supervisor Barbara Johnson, SVP / University Joe Busch, Director of Management Supervisor Title My MACU: Mike Keahbone Photography Credit Jody Allen, Producer David Callahan, Director of Photography/Editor
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Branded Content & Award Gold ADDY Award Award Gold ADDY Award Entertainment For Entrant Ackerman McQueen Entrant Ackerman McQueen Online Film, Video & Advertiser BancFirst Advertiser Chickasaw Nation Sound Title Loyal.tv Cain’s Ballroom Title Winter Fire #1: Fort Washita Single entry – more than :60 Credit Ashley Ball, EVP / Executive Credit Becky King, EVP / Creative seconds Creative Director Director Caroline Palumbo, Producer Andy Lamon, Senior Producer Award Gold ADDY Award Tiffany Eitzman, Copywriter John Almendarez , Director of Entrant Noble Research Institute Blake McCarty, Camera Operator Photography / Editor Advertiser Noble Research Institute / Editor Micah Leon, Camera Operator Title Noble Research Institute Wes DeWitte, Audio Engineer Walt Cox, Camera Operator Overview Barbara Johnston, SVP / Barbara Johnson, SVP / Credit Ryan McNeill, Senior Digital Management Supervisor Management Supervisor Producer Nathan Raglin, Director of Shaun Smith, Video Specialist Photography Award Gold ADDY Award Entrant Retrospec Films Award Gold ADDY Award Award Gold ADDY Award Advertiser Oklahoma Wind Coalition Entrant HOEGGER COMMUNICATIONS Entrant HOEGGER COMMUNICATIONS Title Oklahoma Wind Coalition Brand Advertiser Axis Construction Advertiser Wichita Falls Chamber of Video Title Axis Construction Commerce & Industry Credit Jason Burks, Director/DP Credit Matt Hamilton, Co-Director/ Title Falls Future Nathan Groves, Producer Editor Credit Matt Hamilton, Co-Director/ Scott Hamilton, Co-Director/ Editor Producer Scott Hamilton, Co-Director/ Award Gold ADDY Award Andrew Bell, Graphic Designer Producer Entrant Retrospec Films Andrew Bell, Graphic Design Advertiser Gathering Place Title Gather Together Award Gold ADDY Award Credit Jason Burks, Director/DP Entrant HOEGGER COMMUNICATIONS Award Gold ADDY Award Nathan Groves, Producer Advertiser American National Bank and Entrant KEATON NYE FILMS Brandon Forbes, Assistant Trust Advertiser Visit Faroe Islands Director Title American National - Brand Video Title LOST | The Faroe Islands Jacob Hightower, Credit Matt Hamilton , Co-Director/ Credit Keaton Nye , DP Cinematographer Editor Steve Jones, Director Adam Vigil, Cinematographe Scott Hamilton, Co-Director/ Seth Wright, Composer Josh Franks, Editor Producer Taylor Jones, Script Writer Andrew Bell, Graphic Design Award Silver ADDY Award Award Gold ADDY Award Entrant Noble Research Institute Award Gold ADDY Award Entrant Insight Creative Group Advertiser Noble Research Institute Entrant CVWmedia Advertiser Carter Chevrolet Title Jimmy Emmons, From the Advertiser Vanessa House Beer Company Title This is how Carter Rolls Ashes Title Vanessa House - Garage Fire Credit Team ICG Credit Ryan McNeill, Senior Digital Credit CVWmedia Producer Shaun Smith, Video Specialist
53rd Annual American Advertising Awards of Oklahoma 31
Award Silver ADDY Award Award Bronze ADDY Award Award Silver ADDY Award Entrant HOEGGER COMMUNICATIONS Entrant Paycom Entrant Retrospec Films Advertiser Frank and Joes Coffee House Advertiser Paycom Advertiser Ninja Title Frank and Joes - Happy Holidays Title Paycom Learning Journey Video Title Ninja Vegas 18’ Credit Matt Hamilton, Co-Director/ Credit Kenzie McFeely, Credit Jason Burks, Director/DP Editor Elysa Casiano, Brandon Forbes, Assistant Scott Hamilton, Co-Director/ Lacey Brauser Director/Producer Producer Andrew Bell, Graphic Design Branded Content & Entertainment For Award Silver ADDY Award Television Entrant Retrospec Films Award Silver ADDY Award Advertiser The Galley Entrant HOEGGER COMMUNICATIONS Award Silver ADDY Award Title The Galley Brand Advertiser Frank and Joes Entrant Jordan Advertising Credit Jason Burks, Director/DP Title Welcome to Fall Advertiser Oklahoma City Zoo & Botanical Josh Tackett, Editor Credit Matt Hamilton, Co-Director/ Garden Editor Title OKC ZOO Sanctuary Asia Scott Hamilton, Co-Director/ Adventurer Award Bronze ADDY Award Producer Credit Jordan Team Entrant Retrospec Films Andrew Bell, Graphic Design Advertiser Hilti Title Hilti Olympics Award Silver ADDY Award Credit Brandon Forbes, Director/DP Entrant Jordan Advertising Josh Franks, Writer/Editor Award Silver ADDY Award Advertiser Oklahoma City Zoo & Botanical Entrant Ackerman McQueen Garden Advertiser Chickasaw Nation Title OKC ZOO Sanctuary Asia Sage Branded Content & Title Thrive Traditions: Flint Knapping Credit Jordan Team Entertainment Credit Becky King, EVP / Creative Campaign Director Andy Lamon, Senior Producer Branded Content & Award Gold ADDY Award Micah Leon, Camera Operator / Entertainment Entrant Insight Creative Group Editor Non-Broadcast Advertiser Carter Chevrolet Walt Cox, Camera Operator Title Carter Brand Spots Barbara Johnson, SVP / Award Gold ADDY Award Credit Team ICG Management Supervisor Entrant Ackerman McQueen Advertiser Chickasaw Nation Title Winter Fire #4:Traditional Award Silver ADDY Award Award Silver ADDY Award Medicine Entrant Ackerman McQueen Entrant Retrospec Films Credit Becky King, EVP / Creative Advertiser BancFirst Advertiser The Engine Room Director Title BancFirst Loyal.tv Title Golden Gloves Andy Lamon, Senior Producer Credit Ashley Ball, EVP / Executive Credit Jason Burks, Director/DP John Almendarez , Director of Creative Director Adam Vigil, Editor Photography / Editor Caroline Palumbo, Producer Micah Leon, Camera Operator Tiffany Eitzman, Copywriter Walt Cox, Camera Operator Blake McCarty, Camera Operator Award Bronze ADDY Award Barbara Johnson, SVP / / Editor Entrant Retrospec Films Management Supervisor Wes DeWitte, Audio Engineer Advertiser The Galley Shad Wyckoff, Director of Title The Galley Tap Photography Credit Jason Burks, Director/DP Joe Busch, Director of Josh Franks, Editor Photography Barbara Johnston, SVP / Management Supervisor
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Award Silver ADDY Award Award Bronze ADDY Award Public Service Entrant Ackerman McQueen Entrant Retrospec Films Non-Broadcast Audio/Visual Advertiser INTEGRIS Advertiser Hilti Title INTEGRIS Inspirations Title Hilti Decking Award Gold ADDY Award Credit Ashley Ball, EVP / Executive Entrant STAPLEGUN Creative Director Advertiser Catholic Charities Tuck Oden, Associate Creative Music Videos Title Green Tie Gala Video Director Music Video Credit Team STAPLEGUN Amy Hearn, VP / Executive Producer Award Gold ADDY Award Bob Harstad, EVP / Account Entrant Retrospec Films Award Gold ADDY Award Management Advertiser Ben Rector Entrant Chisel Creative LLC Darla Willison, Account Title “Old Friends” by Ben Rector Advertiser Filling the Void Supervisor Credit Jason Burks, Director/DP Title Filling the Void Video Brandon Forbes, Producer Credit Chisel Creative, Madi Dettor, Editor Retrospec Films Award Bronze ADDY Award Entrant Jordan Advertising Advertiser Oklahoma City Zoo & Botanical Public Service Award Silver ADDY Award Garden Online Film, Video & Sound Entrant Insight Creative Group Title OKC ZOO Sanctuary Asia Sage Advertiser True North Credit Jordan Team Award Bronze ADDY Award Title True North-True Change Intro Entrant Feed the Children Credit Team ICG Advertiser Feed the Children Award Bronze ADDY Award Title The First 1,000 Days Entrant STAPLEGUN Credit John Davis, Director of Content Award Silver ADDY Award Advertiser Oklahoma Society of CPAs and Creative/Copywriter Entrant Insight Creative Group Title Humongous Achievements Greg Kuhn, Videographer/Sound Advertiser The Care Center Credit Team STAPLEGUN Designer Title Alexis the Brave Credit Team ICG
Sales Promotion Award Bronze ADDY Award Audio/Visual Sales Presentation Entrant Insight Creative Group Award Silver ADDY Award Advertiser City Rescue Mission Entrant STAPLEGUN Award Gold ADDY Award Title Rossie’s Story - Finding Our Advertiser Central Oklahoma Entrant Greater OKC Chamber Place Transportation and Parking Advertiser Greater Oklahoma City Credit Team ICG Authority Convention & Visitors Bureau Title Streetcar Launch Video Title Sizzle Meet in OKC Credit Team STAPLEGUN Credit Greater Oklahoma City Award Bronze ADDY Award Convention & Visitors Bureau, Entrant Retrospec Films Advertiser Outwild Award Bronze ADDY Award Title Outwild Promo Entrant Insight Creative Group Award Bronze ADDY Award Credit Jason Burks, Director/DP Advertiser Angels Foster Family Network Entrant Greater OKC Chamber Jacob Hightower, Title The Swiggarts Story Advertiser Greater Oklahoma City Cinematographer Credit Team ICG Convention & Visitors Bureau Chris Diamond, Editor Title Flyover Video Credit Greater Oklahoma City Convention & Visitors Bureau
53rd Annual American Advertising Awards of Oklahoma 33
Public Service (Film, Video, & Sound) CROSS Campaign PLATFORM Award Silver ADDY Award Entrant Ghost Integrated Advertising Advertiser Oklahoma Department of Mental Campaigns Health and Substance Abuse B-to-B Campaign - National Award Gold ADDY Award Services Entrant Paycom Title DMH - RX for Change Campaign Advertiser Paycom Credit J.D. Reeves, Art Director Title Paycom “So Frustrating” Matt Pickett, Creative Director Campaign Brian Barnes, Principal Credit Kathy Oden-Hall, Casey Twenter, Preston Herring, Award Bronze ADDY Award Brock Lay, Entrant STAPLEGUN Rod Lott, Advertiser Central Oklahoma Richard York, Transportation and Parking John Aspinwall, Authority Chuck Taylor, Title Streetcar Safety Amy Double, Credit Team STAPLEGUN Megan Radford , Rachel Russell
Advertising Industry Self-Promotion Integrated Advertising Film, Video & Sound Campaigns Award Gold ADDY Award Consumer Campaign - Local Award Silver ADDY Award Entrant Traction Marketing Entrant Koch Communications Advertiser Air Tractor Award Silver ADDY Award Advertiser Koch Communications Title Fly Like You Mean It Entrant Beyond Theory Title Brewery #HashOut Video Credit Team Traction Advertiser Diffee Ford Lincoln Title Diffee Ford Lincoln Rebrand Credit Beyond Theory Team
Award Silver ADDY Award Entrant Jordan Advertising Advertiser Oklahoma City Zoo & Botanical Garden Title OKC ZOO Sanctuary Asia Campaign Credit Jordan Team
Award Silver ADDY Award Entrant Insight Creative Group Advertiser Floor Trader Oklahoma City Title Floor Trader March Madness Credit Team ICG
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Award Bronze ADDY Award Integrated Advertising Entrant Chickasaw Nation - Newcastle Campaigns Casino Consumer Campaign - National Advertiser Newcastle Casino Title Thunder Ticket Back Campaign
Credit Stevi Riley, Senior Graphic HELMET All riders under 18 are mandated to wear a helmet by state law. Riders over 18 are highly encouraged to always wear a DOT approved helmet, even on short trips. In 2016, Designer 2 out of 3 riders in fatal motorcycle crashes in Oklahoma were not wearing a helmet. ROAD HAZARDS
It’s important to know how to handle your motorcycle in conditions like wet roads, high winds, curves and uneven surfaces. Annoyances like loose gravel and potholes can be major hazards. RIDE EQUIPPED Award Gold ADDY Award Be sure to wear goggles or motorcycle safety glasses to protect your eyes. Completely cover your arms and legs with durable clothing, and wear riding gloves to protect your hands in the Award Bronze ADDY Award event of a crash. Wear boots or shoes that are high enough to cover your ankles. Entrant Braid Creative Entrant Ackerman McQueen SHARE THE ROAD. Advertiser Tinker Federal Credit Union Advertiser Chickasaw Cultural Center Title TFCU Wonderful Campaign
Title Children’s Festival Campaign For more information, visit ohso.ok.gov Credit Kathleen Shannon, Creative Credit Jeanette Elliott, EVP / Creative Director Director Award Gold ADDY Award Tara Street, Creative Director Gail Daniels , Associate Creative Entrant VI Marketing and Branding Liz Johnson, Creative Director Director / Special Projects Advertiser Oklahoma Highway Safety Holly Arter, Media Strategy Stephen Wymer, Editor Office Amanda Lowery, Marketing Jason Bushore, Senior Audio Title “Road Science” Integrated Strategy Producer Campaign Jentry Miller, Social Strategy Kevin Barrett, Senior Animation Credit Aaron Cahill, Associate Creative David Mcneese, Photography Art Director Director Dean Wilhite, Senior Art Director Bob Lausten, Copywriter Nathan Raglin, Director of Mike Anderson, Senior Animator Award Bronze ADDY Award Photography Matt Lowery, Motion Entrant VI Marketing and Branding Barbara Johnson, SVP / Department Director Advertiser TSET – Tobacco Stops With Me Management Supervisor Beau Leland, Senior Editor Title “Not OK” Integrated Campaign Chelsea Simmons, Account Robbie Repola, Creative Credit Matt Lowery, Motion Executive Producer/Production Director Department Director Steve Sturges, Partner/Creative Erin Robinson, Associate Director Creative Director Whitney Gann, Marketing Clay Miller, Associate Creative Coordinator Director Valerie Trammell, Senior Steve Sturges, Partner, Creative Marketing Strategist Director Greta Anglin, Group Account Mike Anderson, Senior Animator Director Beau Leland, Senior Editor Valerie Trammell, Senior Marketing Strategist Award Gold ADDY Award Matt Morgan, Marketing Entrant STAPLEGUN Strategist Advertiser OU Medicine Greta Anglin, Group Account Title It’s Not Just About Pink Director Credit Team STAPLEGUN
53rd Annual American Advertising Awards of Oklahoma 35
Award Bronze ADDY Award Integrated Brand Award Bronze ADDY Award Entrant OU Admissions & Recruitment Identity Campaign Entrant STAPLEGUN Advertiser The University of Oklahoma Local or Regional/National Advertiser Oklahoma Municipal Power Title Apply to OU Campaign Authority Credit Tiffany Lea Haendel, Associate Title Our Local Power Director of Communication at Credit Team STAPLEGUN OU Admissions & Recruitment Danielle Dunn, Director of Communication at OU Award Bronze ADDY Award Admissions & Recruitment Entrant Toast Design Studio Kelby Wilkerson, Assistant Advertiser OSU Museum of Art Director of Communication at Title artLAB OU Admissions & Recruitment Credit Tiffany Lea Haendel, Co-Owner Bryce Kunkel, Technology & Designer Specialist at OU Admissions & Emily Smart, Co-Owner & Recruitment Designer Chelsey Kraft, Marketing and Award Gold ADDY Award Communications Writer at OU Entrant STAPLEGUN Admissions & Recruitment Advertiser Scissortail Park Integrated Branded Melanie Foster, Creative Media Title Scissortail Park - For Everyone Content Campaign Producer at OU Admissions & Credit Team STAPLEGUN Local or Regional/National Recruitment
Award Silver ADDY Award Award Bronze ADDY Award Entrant VI Marketing and Branding Entrant Saxum Advertiser Wymer Brownlee Advertiser Gathering Place | Tulsa’s Title Brand Identity Riverfront Park Credit Aaron Cahill, Associate Creative Title Gathering Place - A Park For All Director Credit Jessica Robbins, Creative Bob Lausten, Copywriter, Director Producer Ivan Caro, Art Director David Hinds, Art Director Jayna Hadwiger, Designer Julie Rowell, Production Terry Whitmore , Designer Manager Daniel Marshall, Designer Carsen Young, Marketing Adam Coe, Design Intern Coordinator Houda Elyazgi, Sr. Account Christine Golden, Group Director Account Director Jason Acock, Account Director Award Gold ADDY Award Maggie Leftwich, Account Entrant University of Central Oklahoma Coordinator Award Silver ADDY Award Advertiser UCO Design Michelle Lory, Sr. Integrated Entrant Insight Creative Group Title UCO CFAD Recruiting/Brand Project Manager Advertiser City Rescue Mission Campaign Madison Bryan, Sr. Digital Title City Rescue Mission Rebrand Credit William Muschinske, Conceptual Strategist Credit Team ICG Designer Nida Nizami, Associate Digital Monique Ortman, Production Strategist Designer Award Silver ADDY Award Entrant Chisel Creative LLC Advertiser Hermosa Salon Title Hermosa Salon Collateral Package Credit Chisel Creative
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Award Silver ADDY Award Online/Interactive Entrant Visual Voices: Contemporary Campaign Chickasaw Art Touring Exhibition Advertiser VISUAL VOICES: Chickasaw Award Gold ADDY Award Contemporary Art Touring Entrant STAPLEGUN Award Gold ADDY Award Exhibition Advertiser OU Medicine Entrant Noble Research Institute Title VISUAL VOICES Chickasaw Art Title It’s Not Just About Pink Social Advertiser Noble Research Institute Exhibit Credit Team STAPLEGUN Title 2018 Core Values Campaign Credit Joanna Underwood Blackburn, Credit Rachael Davis, Creative Manager Artist, Graphic Designer & Chair, the Chickasaw Artist Board ELEMENTS OF Laura Marshall Clark, Content Developer & Program Manager ADVERTISING The Chickasaw Artist Board, Creative Developers: Kristen Dorsey, Margret Roach Wheeler, Advertising Industry Brent Greenwood, Dan Self-Promotion Worcester, Joanna Underwood Single Medium Campaign Blackburn Award Silver ADDY Award Entrant Newcastle Casino Award Silver ADDY Award Advertiser Newcastle Casino Entrant Oklahoma City Thunder Title Halloween Promotions Advertiser Oklahoma City Thunder Campaign
PRESENTED BY Title OKC Thunder Change Makers Credit Travis Gerber, Senior Graphic Vision Designer Award Gold ADDY Award Credit Oklahoma City Thunder, Change Entrant STAPLEGUN Makers Design Vision Advertiser Central Oklahoma Advertising Industry Transportation and Parking Self-Promotion Authority Award Bronze ADDY Award Integrated Campaign Title Streetcar Launch Campaign Entrant Trifecta Communications Credit Team STAPLEGUN Advertiser Trifecta Communications Award Silver ADDY Award Title Folk Secrets Season Three Entrant VI Marketing and Branding Credit Team Trifecta Advertiser VI Marketing and Branding Title Carne Diem Credit Anna Shilling, Product Artist Award Bronze ADDY Award Clay Miller, Associate Creative Entrant amshot Director Advertiser amshot Dmitri Kostjukov, Interactive Title Elements of amshot Executions Media Director Credit amshot, Steve Donehue, Digital Project Washburn Illustration, Manager Smirk New Media, MOO Award Bronze ADDY Award Entrant Candor Advertiser Candor Title No Smoke, All Fire Mailer Credit Karen Wicker, President & CEO Rich Ross, Director of Video & Production Ashley Neese, Account Executive
53rd Annual American Advertising Awards of Oklahoma 37
Copywriting Award Silver ADDY Award Entrant Toast Design Studio Advertiser Produce Gal HOW TO FIT 300 WORDS WHO DIDN’T REFILL INTO A :15 SPOT THE COFFEE? Title Produce Gal Logo Moscow Mule Hot Toddy Credit Tiffany Lea Haendel, Co-Owner & Designer Emily Smart, Co-Owner & Award Gold ADDY Award Designer Entrant Ghost Advertiser Oklahoma Department of Mental Health and Substance Abuse Award Silver ADDY Award
Illustrated by Sonni Adams Services Entrant Unknown.Studio Squeeze the lime into a super special copper mug that that was handmade by your neighbor Sebastian while he was slacklining in urban Chicago. Toss in the used Title YouthNow Logo Advertiser Mélange lime shell because you’re not wasteful! Add two or three ice cubes and the vodka. Top with cold ginger beer and stir. Maybe throw a hunk of pomegranate in there for ultimate fanciness. Credit J.D. Reeves, Art Director Title Mélange Visual Identity
Juice of ½ a lime, fresh WHAT YOU NEED: 50 ml (2 oz) vodka Matt Pickett, Creative Director Credit Aaron Dickey, Design Director Fancy Moscow Mule mug 100 ml (3½ oz) ginger beer Lime wedges Hunk of pomegranate Brian Barnes, Principal Tanner Tate, Creative Director Preston Moon, Kombucha Connoisseur Award Gold ADDY Award Entrant STAPLEGUN Advertiser STAPLEGUN Award Bronze ADDY Award Title Holiday Card & Drink Guide Entrant liquidfish Credit Team STAPLEGUN Advertiser Oklahoma State Fair Title Oklahoma State Fair Credit liquidfish Logo Design Award Gold ADDY Award Entrant Ghost Award Bronze ADDY Award Advertiser Derby Entrant Insight Creative Group Title Derby Logo Advertiser City Rescue Mission Credit Matt Pickett, Creative Director Title City Rescue Mission Logo Brian Barnes, Principal Credit Team ICG
Award Bronze ADDY Award Award Gold ADDY Award Entrant Koch Communications Entrant Ghost Advertiser Restore Oklahoma Now Advertiser The Residences at the First Title Restore Oklahoma Now Logo Title The First Logo Design Credit J.D. Reeves, Art Director Credit Matt Pickett, Creative Director Brian Barnes, Principal Award Gold ADDY Award Award Bronze ADDY Award Entrant Ghost Entrant Chisel Creative LLC Advertiser Oklahoma Department of Mental Advertiser Auxin Health and Substance Abuse Title Auxin Logo Services Credit Chisel Creative Title DMH Prescription for Change Logo Credit J.D. Reeves, Art Director Matt Pickett, Creative Director Brian Barnes, Principal
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Award Bronze ADDY Award Award Bronze ADDY Award Entrant Saxum Entrant Jordan Advertising Advertiser Gathering Place | Tulsa’s Advertiser Craft Brewers Association of Riverfront Park Oklahoma Title Gathering Place Logo Title CBAO Hopsplaining Symposium Credit Jessica Robins, Creative Can OKLAHOMA CITY Director Credit Randy Bradley, Creative Director Ivan Caro , Art Director Robert Schmidt, Art Director Award Gold ADDY Award Houda Elyazgi, Sr. Account Entrant Ackerman McQueen Director Advertiser NEXTEP Illustration Title Nextep Skyline Series Credit Sherri Duran, SVP / Creative Award Bronze ADDY Award Director Entrant Smirk New Media Jon Minson, EVP / Creative Advertiser Smirk New Media Director Title Smirk Logo Credit Rachel Haynes, Creative Strategist
Award Bronze ADDY Award Award Gold ADDY Award Entrant Toast Design Studio Entrant StoneHouse Marketing Award Gold ADDY Award Advertiser Rooney Farms Advertiser StoneHouse Marketing Entrant Robot House Creative Title Rooney Farms Logo Title Call of the Wild with Digital Foil Advertiser Tower Theatre Credit Tiffany Lea Haendel, Co-Owner Credit Whitney VanHeuvelen, VP Title Ready Player March Poster & Designer Communications Series Emily Smart, Co-Owner & Brian Mortensen, VP Sales/ Credit Adam LeNaire, Designer Marketing Brett Grimes Ron Tucker, Founder
Illustration Single
Award Silver ADDY Award Entrant VI Marketing and Branding Award Gold ADDY Award Advertiser Oklahoma Tourism and Entrant Robot House Creative Recreation Department Advertiser Tower Theatre Title Buffalo Illustration Title AniMaytion Poster Series Credit Moriah Behymer, Production Award Gold ADDY Award Credit Adam LeNaire, Artist Entrant amshot Brett Grimes Advertiser amshot Title Elements of amshot Award Silver ADDY Award Credit amshot, Award Silver ADDY Award Entrant Washburn Illustration and Washburn Illustration Entrant Traction Marketing Design Advertiser Lyric Theatre of Oklahoma Advertiser The Wheeler District Title 2019 Season Artwork Title Wheeler Criterium Bear Credit Team Traction, Illustration Credit Samuel Washburn, Illustrator
53rd Annual American Advertising Awards of Oklahoma 39
Award Bronze ADDY Award Entrant Ghost Advertiser Oklahoma Department of Mental Health and Substance Abuse Services Title DMH Rx for Change Illustrations Credit J.D. Reeves, Art Director Matt Pickett, Creative Director Brian Barnes, Principal
Still Photography Black & White, Single
Award Gold ADDY Award Entrant Shevaun Williams & Associates, Inc. Advertiser Shevaun Williams & Associates, Award Gold ADDY Award Inc. Entrant Noble Research Institute Title This Is The Taj Mahal- Self Advertiser Noble Research Institute Promote Title Eye to Eye Credit Shevaun Williams, Photographer Credit Rob Mattson, Photographer
Still Photography Color, Single
Award Gold ADDY Award Entrant Shevaun Williams & Associates, Inc. Advertiser ARTDESK Award Gold ADDY Award Title ARTDESK The Future of the Entrant High Five Media Ballet Advertiser High Five Media Credit Shevaun Williams, Art Direction Title H5 Wind Farm and Photography Credit High Five Media, Christian Keesee, Publisher Jonathan Burkhart Louisa McCune, Editor in Cheif Amy Potter, Dancer Seth Bradley, Dancer Jefferson Payne, Dancer Award Gold ADDY Award Entrant The Chickasaw Nation Advertiser The Chickasaw Nation Title Piominko Credit Marcy Gray, Senior Photographer
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Award Silver ADDY Award Still Photography Entrant Noble Research Institute Campaign Advertiser Noble Research Institute Title Cow Stomach Credit Rob Mattson, Photographer
Award Silver ADDY Award Entrant Noble Research Institute Advertiser Noble Research Institute Title Jimmy Emmons Portrait Credit Rob Mattson, Photographer
Award Bronze ADDY Award Entrant The Chickasaw Nation Advertiser The Chickasaw Nation Title Dragonfly Award Gold ADDY Award Credit Michael Scott, Photographer Entrant Shevaun Williams & Associates, Inc. Advertiser ARTDESK Title ARTDESK The Future of the Ballet Credit Shevaun Williams, Photographer Louisa McCune, Editor in Chief Amy Potter, Dancer Award Gold ADDY Award Christian Keesee, Pubisher Entrant Shevaun Williams & Associates, Inc. Advertiser University of Oklahoma School Award Silver ADDY Award of Dance Entrant The Chickasaw Nation Title We Have It All Advertiser The Chickasaw Nation Credit Shevaun Williams, Art Direction Title Removal and Photography Credit Jacquelyn Sparks, Senior Michael Bearden, Director of OU Photographer School of Dance Bobby Evans, Football Player Amber Bailey, Dancer Award Silver ADDY Award Jamuni McNeace , Basketball Entrant The Chickasaw Nation Player Advertiser The Chickasaw Nation Julie Russel, Modern Dancer Title Warriors Credit Marcy Gray, Senior Photographer
Award Silver ADDY Award Entrant High Five Media Advertiser Dane and Associates Electric Title Dane Electric Credit High Five Media, Daniel Mudliar,
53rd Annual American Advertising Awards of Oklahoma 41
Art Direction Campaign
Award Gold ADDY Award Entrant High Five Media Advertiser Northwestern Oklahoma State University Title NW Oklahoma State University Credit High Five Media, Award Gold ADDY Award Jonathan Burkhart Entrant liquidfish Advertiser Blake Griffin Award Gold ADDY Award Title Blake Griffin Entrant Shevaun Williams & Associates, Award Silver ADDY Award Credit liquidfish Inc. Entrant Freestyle Creative Advertiser Luxiere Advertiser Freestyle Creative Title Atelier Francais Title “Oklahoma City” Film & Video Credit Shevaun Williams, Photographer Credit Josh Bivens, Photographer Cinematography - Single Stacy Johnson, Publisher Chelsey Ann & Ali Earnhart, Hair Award Gold ADDY Award and Make-up Award Bronze ADDY Award Entrant Noble Research Institute Meghan Spears, Fashion Stylist Entrant High Five Media Advertiser Noble Research Institute Jessi Murray, Talent Advertiser Old School Bagel Cafe Title Jimmy Emmons, From the Title Old School Bagel Cafe Menu Ashes Boards Credit Ryan McNeill, Senior Digital Credit High Five Media, Producer Jonathan Burkhart Shaun Smith, Video Specialist
Award Bronze ADDY Award Award Gold ADDY Award Entrant Unknown.Studio Entrant Chisel Creative LLC Advertiser Fields & Futures Advertiser Filling the Void Title Fields & Futures Photography Title Filling the Void Video Credit Tanner Tate, Photographer Credit Chisel Creative, Aaron Dickey, Photographer Retrospec Films Preston Moon, Kombucha Connoisseur Award Gold ADDY Award Award Bronze ADDY Award Entrant liquidfish Entrant Resolute Visuals Advertiser Blake Griffin Award Bronze ADDY Award Advertiser Oklahoma City Zoo Title Blake Griffin Entrant Regan Pro Productions Title Oklahoma City Zoo Sage Credit liquidfish Advertiser Cambridge Silversmiths Limited Credit Creative Director, Randy Bradley Title Enhanced Flatware David Callahan, Director of Credit Leanne Regan Fitzpatrick, Photography/Editor Photographer
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Award Bronze ADDY Award Award Gold ADDY Award Award Silver ADDY Award Entrant Resolute Visuals Entrant Chisel Creative LLC Entrant Retrospec Films Advertiser Oklahoma City Zoo Advertiser Filling the Void Advertiser Hilti Title Oklahoma City Zoo Adventurer Title Filling the Void Video Title Hilti XBT Credit Randy Bradley, Creative Director Credit Chisel Creative, Credit Jason Burks, Director/DP David Callahan, Director of Retrospec Films Josh Franks, Editor Photography/Editor
Award Gold ADDY Award Sound Film & Video Entrant Retrospec Films Sound Design - Single Animation, Special Effects or Motion Advertiser Summit Financial Graphics Title Summit Financial Award Gold ADDY Award Credit Jason Burks, Director/DP Entrant Resolute Visuals Award Silver ADDY Award Brandon Forbes, Producer Advertiser Oklahoma City Zoo Entrant Retrospec Films Josh Franks, Editor Title Oklahoma City Zoo Sage Advertiser TBN Credit Creative Director, Randy Bradley Title Americas Hidden History David Callahan, Director of Credit Madison Dettor, Designer/Editor Award Gold ADDY Award Photography/Editor Entrant Retrospec Films Advertiser TBN Award Silver ADDY Award Title How We Met Open Entrant Ghost Credit Josh Franks, Editor Award Bronze ADDY Award Advertiser Developmental Disabilities Madison Dettor, Animation Entrant Resolute Visuals Council of Oklahoma Advertiser Oklahoma City Zoo Title DDCO Animation Title Oklahoma City Zoo Adventurer Credit Nate Ward, Designer Award Gold ADDY Award Credit Randy Bradley, Creative Director Robbie Knight, Art Director Entrant Retrospec Films David Callahan, Director of Matt Pickett, Creative Director Advertiser Dino Rizzo Photography/Editor Brian Barnes, Principal Title The Movie Guy Credit Josh Franks, Editor Digital Creative Award Bronze ADDY Award Technology Entrant Ghost Award Silver ADDY Award Interface & Navigation Advertiser Cox Business Services Entrant HOEGGER COMMUNICATIONS Title COX Business: Why Cox Advertiser Hoegger Communications Animation Title Go Time Credit Matt Pickett, Creative Director Credit Matt Hamilton, Co-Director/ Brian Barnes, Principal Editor Scott Hamilton, Co-Director/ Producer Film & Video Andrew Bell, Graphic Design Video Editing Award Gold ADDY Award Award Gold ADDY Award Award Silver ADDY Award Entrant liquidfish Entrant HOEGGER COMMUNICATIONS Entrant Resolute Visuals Advertiser Blake Griffin Advertiser Axis Construction Advertiser Oklahoma City Zoo Title Blake Griffin Title Axis Construction Title Oklahoma City Zoo Adventurer Credit liquidfish, Credit Matt Hamilton, Director/Editor Credit Randy Bradley, Creative Director Scott Hamilton, Producer/Co- David Callahan, Director of Editor Photography/Editor Award Silver ADDY Award Entrant liquidfish Advertiser Thirty Five Ventures Title Thirty Five Ventures Credit liquidfish
53rd Annual American Advertising Awards of Oklahoma 43
Award Silver ADDY Award Digital Creative Digital Creative Entrant liquidfish Technology Technology Advertiser Benjamin Watson Augmented Reality Innovative Use of Interactive / Title Benjamin Watson Technology Credit liquidfish Award Gold ADDY Award Entrant Trifecta Communications Award Silver ADDY Award Advertiser Trifecta Communications Entrant liquidfish Digital Creative Title Folk Secrets Season 3 Advertiser Blake Griffin Technology Credit Team Trifecta Title Blake Griffin Responsive Design Credit liquidfish
Digital Creative Technology Award Silver ADDY Award Mobile Interaction Entrant Trifecta Communications Advertiser Trifecta Communications Award Silver ADDY Award Title Folk Secrets Season 3 Entrant liquidfish Credit Team Trifecta Award Gold ADDY Award Advertiser Blake Griffin Entrant liquidfish Title Blake Griffin Advertiser A’ja Wilson Credit liquidfish Title A’ja Wilson Credit liquidfish Digital Creative Technology User Experience
Award Gold ADDY Award Entrant Clover Partners Advertiser Oklahoma Contemporary Award Gold ADDY Award Title Oklahoma Contemporary Entrant liquidfish Website Advertiser A’ja Wilson Credit Clover Partners, Digital Branding Title A’ja Wilson Studio Credit liquidfish
Award Silver ADDY Award Award Silver ADDY Award Entrant liquidfish Entrant liquidfish Advertiser Blake Griffin Advertiser Blake Griffin Title Blake Griffin Title Blake Griffin Credit liquidfish Credit liquidfish
Award Bronze ADDY Award Award Bronze ADDY Award Entrant liquidfish Entrant liquidfish Advertiser Private Jets, Inc. Advertiser Thirty Five Ventures Title PrivateJetsInc.com Title Thirty Five Ventures Credit liquidfish Credit liquidfish
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53rd Annual American Advertising Awards of Oklahoma 45 46
SALES & MARKETING - SALES PROMOTION
Product or Service Sales Promotion Packaging
Award: Gold ADDY Award Award: Gold ADDY Award
Oasis Home Improvement Supplies Package Design Entrant: Rachel Kear Entrant: Brenda Chavez University University of Central Oklahoma University University of Central Oklahoma Title: Astro Ramen Title: Oasis Home Improvement Award: Gold ADDY Award Supplies Entrant: Amanda Dely University University of Central Oklahoma
Maestro: Top Shelf Tequila Gift Box Set Title: Maestro: Top Shelf Tequila Box Set
Award: GoldEarthly Living Organics: Hygiene ADDY Bars Award
Entrant: Mallory Rankin Award: GoldCrunch Crunch Yum ADDY Award Award: Gold ADDY Award University University of Central Oklahoma Entrant: Julia Weaver Entrant: Tam Tran Title: Earthly Living Organics University University of Central Oklahoma
University UniversityAurea - Perfume Bottle Concept of Central Oklahoma Title: Crunch Crunch Yum Cereal Title: Aurea Perfume
Award: Gold ADDY Award Award: Gold ADDY Award Entrant: Mallory Rankin Entrant: Sydni Levis-Nasada University University of Central Oklahoma University University of Central Oklahoma Title: Catskill Distillery Title: Zone, First Aid Supplies
Catskill Distillery Whitelightening Zone Outdoor Gear
53rd Annual American Advertising Awards of Oklahoma 47
Award: Silver ADDY Award Award: Bronze ADDY Award Publication Design Entrant: Tam Tran Entrant: Amanda Dely Cover University University of Central Oklahoma University University of Central Oklahoma Title: Uomo Title: Out Cold: Hot Cocoa for Insomnia Award: Silver ADDY Award Entrant: My Le Award: Bronze ADDY Award University University of Central Oklahoma Entrant: Brenda Chavez Title: Insective Candy University University of Central Oklahoma Title: Alarm Juice Award: Silver ADDY Award Entrant: Brenda Chavez Award: Bronze ADDY Award University University of Central Oklahoma Entrant: Hayden Magar Title: Nantli Cacao Chocolate University University of Central Oklahoma Title: Revved Up Performance Oil Award: Silver ADDY Award Filters Entrant: Mandy Rochat University University of Central Oklahoma Award: Bronze ADDY Award Title: Hårtles Entrant: Marissa Thelen Award: Gold ADDY Award University University of Central Oklahoma Entrant: Mia Le Award: Silver ADDY Award Title: Boujee Bites for Dogs University University of Central Oklahoma Entrant: Marissa Thelen Title: The Perks of Being a Wallflower University University of Central Oklahoma Award: Bronze ADDY Award Title: Conspiratea Entrant: Amanda Dely University University of Central Oklahoma Award: Silver ADDY Award Award: Silver ADDY Award Title: Rift Entrant: Shannon Perrine Entrant: Sydni Levis-Nasada University University of Central Oklahoma University University of Central Oklahoma Award: Bronze ADDY Award Title: Snow White Title: Sconed Entrant: Holly Low Award: Silver ADDY Award University University of Central Oklahoma Entrant: Sydni Levis-Nasada Title: Hideous Beast Brewing Award: Silver ADDY Award University University of Central Oklahoma Entrant: Sydni Levis-Nasada Title: Defy Eau de Parfum Award: Bronze ADDY Award University University of Central Oklahoma Entrant: Jason Rowlett Title: Secret Garden, book cover University University of Central Oklahoma Award: Bronze ADDY Award Award: Silver ADDY Award Title: Beacon Cologne Spray Entrant: Jason Rowlett Entrant: Marissa Thelen Credits: Jason Rowlett, Graphic Designer University University of Central Oklahoma University University of Central Oklahoma Title: Book Experience: The Foxman Title: Finite Eau de Parfum Credits: Jason Rowlett, Graphic Designer COLLATERAL Award: Silver ADDY Award MATERIAL Publication Design Entrant: Jason Rowlett Magazine Design University University of Central Oklahoma Stationery Package Title: Minja, Mega Minis Single or Multiple pieces Award: Bronze ADDY Award Entrant: Luke Wickberg Award: Silver ADDY Award Award: Silver ADDY Award University University of Central Oklahoma Entrant: Megan Sadeghy Entrant: Hayla Perrone Title: Xtinction University University of Central Oklahoma University University of Central Oklahoma Title: Reptilot Title: Personal Brand Publication Design Book Design Award: Bronze ADDY Award Award: Bronze ADDY Award Entrant: Rachel Womack Entrant: William Muschinske Award: Silver ADDY Award University Southern Nazarene University University University of Central Oklahoma Entrant: Hayden Magar Title: Movenpick Sparklling Coffee Title: Brooks Nguyen and Davis University University of Central Oklahoma Title: James and the Giant Peach 48
Award: Silver ADDY Award Award: Gold ADDY Award Entrant: Alex Sun Entrant: William Muschinske University University of Central Oklahoma University University of Central Oklahoma Title: The Catharsis Collection Title: Serial Killers by the Numbers
Award: Silver ADDY Award Entrant: Holly Low Award: Bronze ADDY Award University University of Central Oklahoma Entrant: Colton Danker Title: In Cold Blood University University of Central Oklahoma Title: Ultra Music Festival OUT OF HOME & Award: Bronze ADDY Award AMBIENT MEDIA Entrant: Holly Low University University of Central Oklahoma Poster Title: Queens of the Golden Age Single Award: Bronze ADDY Award Grand Opening of The Pop-Up Shop at the UCO Design Department Store Entrant: Sydney Morrison Award: Gold ADDY Award University Oklahoma State University Entrant: Amanda Dely, Inktank Studio Title: Quick Style Studio Campaign University University of Central Oklahoma Credits: Nick Mendoza, Graphic Design Title: The Pop-Up Shop by UCO Studio Professor Design Credits: UCO Design, client Outdoor & Transit Advertising Mass Transit (Interior or Exterior) Award: Silver ADDY Award Award: Silver ADDY Award Entrant: Amanda Dely, Inktank Studio Entrant: Jason Rowlett University University of Central Oklahoma University University of Central Oklahoma Title: Paper Jam, the people Title: Spirit Halloween Car Wrap Credits: UCO Design, client Fortune Teller Poster (for adults) Award: Gold ADDY Award Award: Bronze ADDY Award Award: Bronze ADDY Award Entrant: Hayla Perrone Entrant: Josh Schultz Entrant: Sydni Levis-Nasada University University of Central Oklahoma University University of Central Oklahoma University University of Central Oklahoma Title: 4tune Teller Title: Pokémon Go Title: OK Needs Her
Award: Silver ADDY Award Award: Bronze ADDY Award Entrant: Jarrod Lovick Guerilla Marketing, Entrant: University University of Central Oklahoma Installations and Alex Sun Title: The Great Bambino Events University University of Central Oklahoma Credits: Jarrod Lovick, The Great Single Occurrence or Installation Title: The Butterfly Effect Invitation Bambino ONLINE / INTERACTIVE
Poster Social Media Campaign Campaign
Award: Silver ADDY Award Entrant: Hayden Magar University University of Central Oklahoma Title: Sticks for the Zombies Proposed Solution for UCO Design Ad Campaign Award: Gold ADDY Award Entrant: Amanda Dely, Inktank Studio University University of Central Oklahoma FILM, VIDEO & Title: Meanwhile Back at the Ranch Credits: UCO Design, client SOUND
53rd Annual American Advertising Awards of Oklahoma 49
Television Advertising University University of Central Oklahoma Single Title: Aspen Coffee, rebrand Credits: Pellow Outreach, Award: Gold ADDY Award University Oklahoma State University Award: Bronze ADDY Award Title: Rat King Trailer Entrant: Amanda Dely, Inktank Studio University University of Central Oklahoma Title: Pellow Outreach CROSS Credits: Pellow Outreach, Joe Pellow, PLATFORM - President INTEGRATED CAMPAIGNS ELEMENTS OF
Integrated Brand Neon Cactus Taco Truck Branding ADVERTISING Identity Campaign Award: Gold ADDY Award Single Entrant: Amanda Dely Copywriting University University of Central Oklahoma Title: Neon Cactus Award: Silver ADDY Award Entrant: Ben Capshaw University Lindsey + Asp Title: Happy Socks-Stand Out Credits: Ben Capshaw, Writer
Award: Silver ADDY Award Entrant: Ben Capshaw University Lindsey + Asp Title: Death by Harley Credits: Ben Capshaw, Writer
Pizza House Logo Design Award: Gold ADDY Award Entrant: Marissa Thelen Award: Gold ADDY Award University University of Central Oklahoma Entrant: Hayden Magar Title: Pizza House University University of Central Oklahoma Title: Off Beat Bakewear Integrated Brand Identity Campaign Campaign
Award: Gold ADDY Award Entrant: Brooklynn Sepulvado University Oklahoma State Universtiy Title: Red Earth Art Center Credits: Brooklynn Sepulvado
Proposed Solution for UCO Design Ad Campaign Award: Gold ADDY Award Award: Gold ADDY Award Entrant: Holly Low Entrant: Amanda Dely, Inktank Studio University University of Central Oklahoma University University of Central Oklahoma Title: Jux Skate Shop Title: UCO Design Ad Campaign, proposed Award: Silver ADDY Award Credits: UCO Design, client Entrant: Marissa Thelen 50
Illustration Illustration Single Campaign
Illustration: Summer’s Last Scoop Award: Gold ADDY Award Award: Gold ADDY Award Entrant: Jarrod Lovick Entrant: Shuning Liu University University of Central Oklahoma University University of Central Oklahoma
Title: Illustration:Summer’s Summer’s Last Scoop Last Scoop Title: Forest Walk: Bear, House, Water
Award: Silver ADDY Award Award: Gold ADDY Award Award: Silver ADDY Award Entrant: Nik Long, Inktank Studio Entrant: Adam Coe, Inktank Studio Entrant: Amanda Dely, Inktank Studio University University of Central Oklahoma University University of Central Oklahoma University University of Central Oklahoma Title: Patience the Pangolin for Title: Patience the Pangolin for Title: Patience the Pangolin for WildAid WildAid WildAid Credits: WildAid, Africa, Tara Kilachand, Credits: WildAid, Africa, Tara Kilachand, Credits: WildAid, Africa, Tara Kilachand, client client client
Award: Silver ADDY Award Entrant: Oahn Le, Inktank Studio Award: Bronze ADDY Award University University of Central Oklahoma Entrant: Shuning Liu Title: Patience the Pangolin for University University of Central Oklahoma WildAid Title: Chinese Love Story Credits: WildAid, Africa, Tara Kilachand, client Art Direction Award: Gold ADDY Award Award: Silver ADDY Award Campaign Entrant: Khang Nguyen Entrant: Jarrod Lovick University University of Central Oklahoma University University of Central Oklahoma Title: Crash site M2K Crash site M2K Title: Office Buzz
Award: Silver ADDY Award Entrant: Jarrod Lovick University University of Central Oklahoma Title: Paper Jam, Biker Credits: UCO Design, client Award: Gold ADDY Award
Entrant: Ben Capshaw Award: Bronze ADDY Award University Entrant: Alyssa Holcomb Lindsey + Asp University University of Central Oklahoma Title: Happy Socks-Stand Out Title: Wile E. Coyote Credits: Ben Capshaw, Writer
Award: Gold ADDY Award Entrant: Jarrod Lovick University Illustration:University Things Unseen of Central Oklahoma Title: Things Unseen
53rd Annual American Advertising Awards of Oklahoma 51 52
53rd Annual American Advertising Awards of Oklahoma