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Behind the Headlines with…Jason Winocour Related stories Search all 9 April 2014 Search New 0 0 0 Behind the Headlines with…Theresa Rice News Jason Winocour, Partner at Hunter Public Relations, on the thrill of Behind the Headlines pitching, putting out brush fires and R. Kelly’s Trapped in the with…Steve Cody Industry News Closet. Behind the Headlines Pitch Wins with…Brian Brokowski People News My ideal day is… Any day that I don’t have to deal with a crisis or put out a brush fire. All posts in Behind the Headlines Features What made me want to get into PR was... #PRSAICON The thrill of pitching a great story and the magic of seeing it appear in print or on Social Media Monday television. Daily News Alerts Out & About with Gorkana Five words that describe me... Passionate, PR Verdict disciplined, detail­oriented, quirky, plus a Receive the latest community news to your inbox each day. Behind the Headlines healthy dose of irreverence. Moving to the Darkside The PR figure I most admire is... Ed Subscribe Gorkana Meets... Bernays. He pretty much founded modern day PR, and how could I not admire a Events person who lived to the age of 103? Fun fact: his uncle was Sigmund Freud. Got news?

Blogs I always thought I’d be… A policy analyst To submit a news tip, email for the CIA. [email protected] or Measurement Matters [email protected] Gorkana Insight & I’m at my best when… I am surrounded by smart, intelligent and passionate Analysis Team people who take their work far more seriously than they take themselves. I’m Contact Us very fortunate to work with many such people.

My most prized possession is… A Swiss Army Knife. I use it in the most Browse by Sector unexpected ways, and it helps me tap into a vein of resourcefulness and Legal creativity. Financial PR I’m a closet viewer of… R. Kelly’s rap opera Trapped in the Closet. A guilty Corporate Communications pleasure to the 10th power. You don’t want to be around me when... I find out someone I know is being All Community posts or deceitful. only Corporate & Financial The most interesting fact about me is... My parents’ names are Michael and Media Database Janet, but I don’t have an aunt La Toya or an uncle Jermaine. The most accurate and detailed If it wasn’t for… Social and digital media, the PR industry may still be playing media database on the market, second fiddle to advertising. How times have changed. helping you find the right journalists fast. My favorite PR moments were... Given that I’m drafting this on April 1, I’ll go with the “Taco Bell Buys the Liberty Bell” April Fools’ Day stunt. My second favorite is a Hunter PR moment — Bill Cosby successfully lobbying the Utah Find out more State Legislature in 2001 to declare the second week of February as “Jell­O Week” in Utah into perpetuity, with the foresight that this timing would coincide with the Winter Olympic Games being held in Salt Lake City in mid­February the following year.

My relationship with journalists is... Collaborative. Journalists have a job to do and so do PR pros. It’s just a matter of finding common ground. It’s not that complicated.

My next vacation will be in... India and Sri Lanka with my dad, who has traveled extensively in both countries.

What would you like to do more of in PR? Carving out time to be a better mentor and role model for the many talented and passionate newcomers to our industry.

What one thing in your professional life do you want to accomplish by the end of 2014? To continue expanding the scope and reach of Hunter PR’s Social Media Monitoring & specialized services — Media, Entertainment, Social, Hispanic, and Design & Analysis Digital — to better service our clients and drive organic growth. Our real­time social media monitoring and analysis tool helps What do you hope will happen today? Someone will invent a safe wonder drug you make sense of your social that will enable anyone who takes it to keep an open mind and focus more on media, finding your most solutions than problems. important content and conversations. We have an unusual name. What do you think Gorkana means? “Gorkana” is a cross between “Gorky” and “Anna.” Gorky is a nod to Maxim Gorky, the Russian author who penned My Recollections of Tolstoy. “Ana” is shorthand for Find out more Anna Karenina, Tolstoy’s classic novel of love and romance. As is so often the case, all roads lead back to Tolstoy.

Gorkana keeps you up to date on the latest changes in the PR and journalist community. Please email us if you would like to subscribe to our Gorkana public relations alerts and/or journalist alerts. Follow Gorkana on Twitter.

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