Classical Music Consumption in Streaming Platforms, It Is Necessary to Present the Scenario and the Factors That Could Make This Study Relevant
Classical music and identity construction in the digital age A Consumer Culture Theory research Master Thesis by Mirabay Romero Martínez 121940 Management of Creative Business Processes Msc in Social Science Copenhagen Business School Date of submission, 14th May, 2020 Supervisor: Szilvia Gyimothy Mørup-Petersen Standard pages: 76, characters: 172.316 1 Acknowledgments I would like to thank the people that have somehow contributed to the development of this paper. First and foremost, I would like to thank my supervisor, Szilvia Gyimothy, for her guidance through each stage of the process. Her encouragement and interest on the topic have given me the necessary motivation to make this thesis process an engaging journey. I would like to thank also all the great interview participants, for their time, their valuable insights, and the interesting discussion about music. Last but not least, I would like to thank all my beloved ones, for moral support and patience during these months of work. Especially, I need to mention my great friend Silvia because this accomplishment would not have been possible without her, “compañera, we did it!”. 2 Abstract This research attempts to shed light on the consumption of classical music in the digital age. Several studies have shown concern about the limitations of algorithm-based streaming services regarding music niche genres compared with mainstream genres. The purpose of this study is to contribute to consumer culture research in the music industry and analyze the role of music streaming platforms as a marketplace resource for the construction of classical music enthusiasts’ identity. For that purpose, a qualitative research process has been carried out based on interviews with classical music enthusiasts as the primary data collection method.
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