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Comfort Zone NEW YORK — the Lazy, Hazy Days Call for a Laid-Back Sense of Style

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Comfort Zone NEW YORK — the Lazy, Hazy Days Call for a Laid-Back Sense of Style MarketThe Cap Winners &Inside: Losers Pg. 12 TARGET’S ISAAC ZONE/3 DALLAS AWARD NOMINEES/15 WWD WWDWomen’s Wear Daily • The Retailers’THURSDAY Daily Newspaper • July 24, 2003 Vol. 186, No. 17 $2.00 List Sportswear Comfort Zone NEW YORK — The lazy, hazy days call for a laid-back sense of style. That means plenty of sexy tanks and miniskirts that can take a girl from a morning of uptown shopping to a quick, downtown lunch with friends. Here, Velvet’s Swiss dot-inset cotton tank with lace trim and Joie’s cotton miniskirt. AGEMENT; STYLED BY ANTONIA SARDONE STYLED BY AGEMENT; Finally, a Hot Trend: T-Shirts, Cargoes Lead The Stars of Summer NEW YORK — What’s fashion’s summer sizzler? It starts with T and ends with shirt, with cargo pants a close second. According to a spot check of specialty and department stores around the country, T-shirts, as well as cargo pants (notably from Joie), have driven summer business, coming in first and second, respectively, as the season’s top categories. Other hot items this summer have been miniskirts, floral pants, sundresses and bustiers. And price is not a determining See Summer, Page 6 PHOTO BY ROBERT MITRA; MODEL: EMILY WEISS/NEW YORK MODELS; HAIR BY KELLY GOLA AND MAKEUP BY ROANNA, BOTH FOR WARREN TRICOMI MAN ROANNA, GOLA BOTH FOR WARREN AND MAKEUP BY KELLY MODELS; HAIR BY WEISS/NEW YORK MITRA; MODEL: EMILY ROBERT PHOTO BY 2 WWDTHURSDAY Sportswear GENERAL The T-shirt and cargo pants are the runaway bestsellers this summer. ™ 1 Here’s what else is hot at stores around the country. In the latest shakeup in the Italian eyewear industry, Prada has ended its A weekly update on consumer attitudes and behavior based 3 four-year joint venture with De Rigo and signed on with Luxottica Group. on ongoing research from Cotton Incorporated Target plans a temporary retail concept in August at Rockefeller Center to 3 showcase the launch of its new Isaac Mizrahi for Target collection. WWD, THURSDAY, JULY 24, 2003 JULY WWD, THURSDAY, THE BOOMER-ANG EFFECT The WWDList: The fashion industry’s10 winners and 10 losers as ranked Women over 40 lead apparel sales 12 by market capitalization. EYE: Stephanie Day Iverson is in talks to stage a huge retrospective of “I just want to look the best I can at whatever age I am. was created “to inspire women to celebrate who they 4 Bonnie Cashin’s work; Ann Getty’s housewarming; Rockin’ with Ronson. Our mothers were matronly at 50; our generation are.” “We’re all busy and less interested in fussing. We The Contenders, a special report on the Dallas Fashion Award nominees, still dresses in jeans. We’ve recognized that we live want to look good and feel good.” Fisher designs for appears on pages 15-27. longer, so why be dowdy for three-quarters of it?” a lifestyle, which she defines as “modern and bigger Classified Advertisements ..................................................................29-31 asserts 52-year-old actress Morgan Fairchild in the than trends.” She elaborates on the fact that women current issue of More magazine. over 40 “want to get dressed To e-mail reporters and editors at WWD, the address is [email protected], using the individual's name. Ditto, agrees Fairchild’s simply and make it easy to deal SUBSCRIPTION RATES counterparts with their hearts as with their daily lives.” U.S. and possessions, Retailer, daily one year, $99; Manufacturer, daily one year, $135. All others U.S., daily one year $195. Canada/Mexico, daily one year, $295. All other foreign (Air Speed), daily one year $595. well as their pocketbooks. And with a little bit of age Please allow 6-8 weeks for service to start. Individual subscription information/Single Copy Sales : (800) 289-0273; According to STS Market most definitely comes a good dose outside U.S. (818) 487-4526; new group subscription information 212-630-4196 Postmaster: Send address changes to WWD, P.O. Box 15008, North Hollywood, CA 91615-5008. Research, a market research com- of comfort with one’s own style, WWD (ISSN #0149-5380) is published daily except Saturdays, Sundays and holidays, with one additional issue every month except July, and two additional issues in April and August, by Fairchild Publications, Inc. pany that specializes in cus- according to Fisher. “We see a subsidiary of Advance Publications Inc., 7 West 34th Street, New York, NY 10001-8191. WWD is a registered trademark of Fairchild Publications Inc.© 2003 by Fairchild Publications Inc., tomized consumer research, through clothes that are trendy. a subsidiary of Advance Publications Inc. All rights reserved. women ages 45 to 54 drove Older women are better at style No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, “[Boomers] know who they are including photocopying or recording, or by any information storage or retrieval system, except as may be apparel sales in 2002, and pur- instinctively.” That style, she sees, expressly permitted in writing by the copyright owner. Editorial Reprints: (212) 221-9595 and want to dress that way. Periodicals postage paid at New York, NY and other offices. chased more of almost everything is about clothing that is structured, Mailed under Publications Mail Sales Agreement No. 517054. Canada Post Returns to: P.O.Box 1632, Windsor, ON N9A 7C9 They are not looking to GST # 88654-9096-RM 0001 Canada Publications Agreement # 40032712 for their wardrobes. And with yet wears with ease. She runs down Printed in the U.S.A. All signed articles published in the paper represent solely the individual opinion of the writer and not those of these significant dollars being transform themselves, but be the list of must-haves that fit the WOMEN’S WEAR DAILY. spent by this all-important group, who they are.” bill: “Knits, cardigans, yoga pants.” For Web site access, log on and subscribe to www.WWD.com. everyone from market researchers — Gabrielle Redford Fisher also relates that today’s most to magazines to manufacturers AARP The Magazine comfortable and wearable apparel are paying keen attention to are constructed with more natural Boomers’ buying habits. fibers, such as cotton, than ever before. “Items need to In Brief According to Cotton Incorporated’s Lifestyle be washable and easy care; I want to be able to get ● LIZ AT HOME: Liz Claiborne Inc. is making itself more comfort- Monitor™, women 35 to 55 spent an average of dressed for the day and yet still be able to sit on the able in the home market. The firm reported Wednesday it had $76.25 on clothing in the last month, shopping an floor with my kids,” she shares. reached agreements in principle with Lexington Home Brands average of 1.8 times. And Boomers are also a retail Designer Jenne Maag confirms that women want and Richloom Fabrics Group, which will expand the firm’s home offerings. Lexington will design, market and launch in April a Liz dream come true when it comes to their apparel shop- comfort yet still keep an eye on style. “They want a Claiborne furniture line comprised of roughly 150 pieces, includ- ping habits. When asked by the Monitor to describe tailored look, but with the feel of sweats,” she reports. ing bedroom, dining room, occasional and accent furniture, as well how they shop for clothes, 62% of female consumers, Most industry experts agree that the one thing as upholstery that will feature fabrics from Richloom. Under its ages 35-55, said they bought what they wanted when this group doesn’t want is to be segregated or special- agreement, Richloom will produce a nationally distributed line of they wanted it – more than any other age group. ized. “These women don’t want to be branded or decorative fabrics set to launch to the trade in January. “Boomers are the first generation of women to separated. Women don’t think of themselves that ● VF LEGWEAR ON TAP: VF Corp.’s intimates division said focus on themselves,” shares Lois Joy Johnson, way,” states Johnson. Wednesday it has signed a licensing agreement with Candor fashion director of More. Echoing Fairchild’s obser- In addition, the Boomer shopper buys across all Hosiery Mills to manufacture legwear under the Vanity Fair and vations, she adds, “We can wear things that our retail outlets with impunity. Lily of France brands. The collections, which include socks, tights and hosiery, will bow at next month’s legwear market in New York. mothers would not have worn.” “For the first time in history, women are cross-shop- In addition, Johnson stresses that Boomers also ping. You are as likely to see a 40-year-old shopping next ● CASH FOR THE CATOS: Cato Corp. has agreed to buy two want choices, choices and more choices in clothing. to a 15-year-old and sometimes making the same founding brothers’ entire holdings of Class B common stock com- “We want to have the option of a pencil skirt or a choice of a crewneck or crop tee,” says More’s Johnson. prising 5.1 million shares, or 20.2 percent of the firm’s total out- standing stock. The stock will be purchased for $18.50 a share for softly draped A-line skirt. We want 10 different styles “I enjoy shopping with my daughters and my a total price of $95 million from limited partnerships and trusts in a flat-front pant – with pockets, without pockets, nieces,” allows 50-something public affairs associate affiliated with Wayland Cato Jr. and Edgar Cato, who will retire different waistbands and so on,” she declares.
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