REVIEW OF LITERATURE: Review of Literature is often done to see what kind of research has been previously done in the field of a particular subject, in this case Cine Journalism. Many books, articles and research papers are done to trace the journey of film journalism in India and how Hindi Cinema, often referred to as Bollywood, has witnessed a change in its pattern, ever since it began. Many researchers, authors and journalists have written in depth about the change that Bollywood has undergone over the years and the impact it has made on the reporting techniques in India. 1. Hindustan Times (1924): Established as a National Daily, HT soon gained popularity in film lovers after it started its special entertainment supplement called the HT Café. It covers extensive interviews about the Bollywood stars and about the people from the film world. 2. Indian Express (1931): Started in the pre-Independence era, Indian Express covered the main news, until it also gave space to Bollywood news. IE has since then evolved itself and has had a great journey in film journalism. Now IE has evolved itself into an online portal as well. 3. Screen Magazine (1951): Screen magazine, started by the Indian Express group, explores the Bollywood journey and its reporting. Initially published as a magazine, today Screen is an epaper and manages to do farely well. 4. Filmfare Magazine (1967): One of the oldest magazines of Bollywood, Filmfare continues to rule hearts and enjoys most number of readers. The magazine delves deep into the personal and professional life of the movie stars, and has often been the first choice of the cine lovers. 5. Stardust Magazine (1971): One of the most read English film magazines, Stardust explores Bollywood journalism and has gain popularity under the editorship of Shobhaa De. The magazine boasts of some pathbreaking stories in Bollywood and continues to rule the stands. 6. Cine Blitz (1974): Started off by the Blitz group, Cine Blitz is yet another magazine that reports about Bollywood. It has contributed highly in the journey of film journalism in India and is often used for references. 7. India Today (1975): The magazine began four decades back and has been one of the pioneers in journalism. It has been a part of growing rise in Bollywood journalism and has witnessed it all. 8. Midday (1979): Known for its sleazy and sensational reporting, Midday – the tabloid has come a long way. Recently they revamped themselves and have been doing some great stories in Bollywood journalism. 9. Sunday Midday (1979): Started off as a weekly supplement for Midday, this tabloid has been loved by many cinema and art lovers. It often manages to report some not-so-known facts about Bollywood stars and their history. 10. Bombay Times (1985): Started off as a Saturday supplement, Bombay Times today has cemented its position as one of the most referred newspapers in the film world. It is also the first paper to start the trend of media net in Bollywood. 11. Rediff (1997): This site made its launch in India when internet had just set in and was one of the first to begin film journalism in the new media form. 12. Handbook of Reporting and Communication skills, ISBN – 81-8069-043-1, V.S. Gupta (2003): In the book, the author teaches us how to write a news article and also teaches us the technique to write a feature. It also talks about the hierarchy that is commonly found in a media organization. Types of communication and its effective uses are also mentioned in the book, giving us an insight into the world of journalism. 13. Zoom TV (2004): Started off as a full-fledged channel for entertainment and Bollywood news, Zoom TV made a mark for itself before becoming a trend setter. It is a one-stop destination for all gossip news on television and is one of the most-loved channel by both the celebs and the audience. 14. Indian Regional Journalism, P.K. Ravindranath (2005): In the book, author takes us through the journey of India’s regional press, which has been ruling the media world in our country for almost seven decades now. The author gives us details about Hindi, Marathi, Gujarati, Bengali, Malayalam, Tamil and Telugu journalism which cemented its position in the early 1900s. 15. Kapoors: The First Family of Indian Cinema, ISBN 978-01- 4306-589-0, Madhu Jain (2005):Kapoors are undoubtedly the first family of Bollywood, with the late Prithviraj Kapoor starting the legacy. That was ably taken ahead by Raj Kapoor, Shashi Kapoor and Shammi Kapoor. Their next generation – Rishi Kapoor, Randhir Kapoor, Rajiv Kapoor held the flag high. Later, their kids – Karisma Kapoor, Kareena Kapoor and Ranbir Kapoor took the baton in their hands and continued to make the Kapoors proud. The book talks about this immensely talented family and the author leaves no stone unturned in the chronicling their journey. 16. DNA After Hrs (2005): The newspaper came into existence just a decade back and has slowly become one stop destination for most news lovers. It has a special supplement called After Hrs which deals in all Bollywood news and has broken some of the most sensational stories in the past few hours. 17. Mumbai Mirror (2005):Launched as a supplement for the readers in Mumbai, this tabloid has gained a massive following in the past twelve years. Some of the biggest news of Bollywood are carried in this paper and it also publishes some of the biggest gossips from the film world. 18. Pinkvilla (2007): A US-based portal, Pinkvilla is one of the most sought after destination for all the Bollywood lovers. Often involved in breaking gossip stories, this decade old website has grown remarkably in the past ten years, thus making the rise in new media and Bollywood reporting evident. 19. Global Bollywood, ISBN - 13:978-0-8147-4799-5, Anandam P. Kavoori and AswinPunathambekar (2008): Global Bollywood talks about India's tryst with the world and how Indian cinema earned the name of Bollywood. From Aishwarya Rai featuring on Time magazine cover to Bollywood stars gracing the Cannes red carpet, the book discusses it all. 20. Open Magazine – Rajeev Masand (2009): Though the magazine covers articles on varied subjects, its column on entertainment industry written by the renowned journalist Rajeev Masand has picked up pace and is not missed on Fridays, the day it gets published. 21. Masala Magazine (2010): A Dubai based magazine that gained popularity in the Bollywood world in the past decade. With the changing trend in Bollywood journalism, Masala is one magazine that covered the films, stars and the journey despite being headquartered outside Mumbai, the Bollywood hub. 22. First Day First Show, ISBN 0143065947, Anupama Chopra (2011):Anupama Chopra, a well-known journalist and wife of director Vidhu Vinod Chopra, in her book has written how the films fare at the box office and how does promotions and media coverage about the movie and the stars impacts its collections. 23. Bollywood Life (2011): Coming close to Pinkvilla is this website, which is often referred by the gossip lovers. BL, as it is fondly called in the film world, has had a strategic rise in the past six years and is a great example to show the changing trend of Bollywood journalism. 24. Mass Communication in India ISBN – 81-7224-373-1, Keval J. Kumar (2012):Mass communication has undergone a tumultous time in the first decade of the 21st century. The expansion of newspapers, television, FM radios, websites, blogs, social networks and telecom service providers and smart phone technology is unbelievable. In the fourth edition of his book, the author talks about this mushrooming and delves deep into topics like media ownership, practice of ‘medianet’ and page 3 approach to news. 25. Bollywood's Top 20,ISBN 978-0-143-42605-9, Bhaichand Patel (2012): The author, an ardent movie lover, got his penchant for Hindi cinema since childhood. A filmy buff by nature, Bhaichand started off watching Hindi films since 1940s when Fearless Nadia was ruling. In Bollywood’s Top 20 Superstars, Patel chronicles the journey of some big stars of the country, who were/are popular in their tenure, thus summing up the eight decades of Bollywood. 26. Chatterjee M. Media. Film Journalism in India. Cochin: Kerala Media Academy, 2012:In the book, the author talks about how the entertainment industry has grown in the past few decades and how Bollywood journalism has become has witnessed a trend in its reporting style and pattern. 27. From Bombay to Bollywood: The Making of a Global Media Industry, AswinPunathambekar, 2013: The book traces the journey of Bollywood journalism and how the industry has become a global phenomenon. The author talks about the impact of the media industry and how Bombay has been often referred to as Bollywood, just the way we have Hollywood. 28. Is Celebrity News, News?, Graeme Turner, 2014: A research article published by Sage publication, talks about how lightly entertainment reporting is taken globally, despite it enjoying massive readership/viewership. The article talks about the growth of celebrity news in the past few years and its craze amongst the audience. 29. The Patels of Filmindia, ISBN 978-81-88569-67-0, Sidharth Bhatia (2015): Author Sidharth talks about the most feared journalist in film journalism – Baburao Patel and Sushila Rani, who owned and edited one of India’s most iconic magazine – Filmindia in the early 1930s. The book details the journey of Patels and how they never feared calling a spade, spade. 30.