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Strategic Operations Plan Global Press Strategic Operations Plan 2017-2019 Executive Summary Journalism Reinvented EXECUTIVE SUMMARY Strategic Initiatives Overview Vision Mission Global Press is international journalism, reinvented. Diversity Statement or the last 10 years Global Press has changed the global media narrative from more than 40 developing The Road to 2020: Implementing communities, where war, poverty, disaster and disease dominate headlines. Strategic Initiatives Global Press news offers high-quality, locally-reported stories of education, health, environment, enterprise, Next Steps human rights and politics to an audience of millions of readers in the local communities where our independent Appendices news bureaus are located, and to millions of global readers who want ethical, authentic storytelling from some Fof the world’s least covered places. 1: New Global Press Editorial Process, 2017 Global Press has demonstrated a new way forward for international journalism by creating a powerful third way between the 2: Expansion Map expensive, foreigner-led news that legacy media provides and the unsubstantiated information that citizen journalism offers. Global Press trains local female journalists to produce integrity-rich journalism that feature local voices, deep context and 3: Strategic Planning Process: nuanced analysis and then employs them to produce long-term coverage of their communities with the support of a robust Participants editorial system. To date, Global Press has trained and employed 176 female journalists who work in our 42 independent news bureaus in 26 countries across the world. Our news reaches an estimated 20 million readers per month via both direct and syndicated channels. After a decade of careful growth, this is our moment to scale. By 2020, Global Press will be the world’s leading news source from developing communities. From global expansion and increased story production to maximizing readership and diversifying revenue streams, this plan outlines the six strategic initiatives that will take Global Press to the next level. This plan explores two areas of strategic focus. First, we must increase our news production capabilities in order to amplify impact, brand awareness and readership. Second, we must build stronger Global Press operations that can robustly support our sophisticated and growing international news bureaus. Key highlights associated with these areas include: Expanded Coverage, Brand Awareness, and Readership • A new editorial structure to support our growing global newsroom and in-country news bureaus • Aggressive global expansion and editorial production goals • Re-tooled training methodology and implementation • New measurement and evaluation tools to assess individual, local and global impact • Bold reader engagement initiatives to provide access to information in communities across the globe Stronger Global Press Operations • Operational and infrastructure investment to support staff • Professional development opportunities for global staff • Innovative revenue plans to develop a sustainable revenue strategy At Global Press, we have ambitious goals. By 2020, we will: • Establish 20 additional independent news bureaus in increasingly high-value markets where few, if any, other global outlets offer coverage • Grow the Global Press reporter population to include more than 200 well-trained, professionally-thriving female journal- ists who are supported by efficient editorial, management and administrative staff • Leverage the new Global Press editorial structure to introduce new story formats and editorial products and enable production of more than 200 unique stories per month, a 200% increase • Increase audience reach and engagement on Global Press and syndication channels to serve more than 100 million unique, loyal readers • Develop a multi-stream revenue and philanthropic financing structure that allows for ethical, organic growth. ($5M in 2020, 30% supported by earned revenue.) Photo credits: cover (top to bottom) Mar García, Global Press Mexico; Natalia Aldana, Global Press Americas; Kalpana Khanal, Global Press Nepal. Left: Shilu Manandhar, Global Press Nepal 3 EXECUTIVE SUMMARY Strategic Initiatives Overview n order to achieve these benchmarks, Global Press has identified six strategic priorities that will enable catalytic editorial growth, Iincreased investment in operations and opportunities for increased brand awareness, which will boost credibility for our model and develop wider readership across the world. 1. Re-tool the Global Press training program to create scalable training opportunities and boost reporter skill development Metric for success: Train an additional 100+ women to become professional journalists by 2020 2. Innovate, reorganize and strengthen the Global Press newsroom Metric for success: Create and implement a new editorial structure that boosts story production by 200% within 18 months 3. Develop new editorial products in tandem with a new sales team to maximize revenue potential Metric for success: Increase earned revenue from $40,000 in 2016 to $1.5M in 2020 4. Maximize global audience engagement to deliver accurate information and create action- able opportunities for global readers Metric for success: Increase unique, loyal readership to more than 100 million users per month, with emphasis in the locations where we operate independent news bureaus 5. Invest in operational, administrative and governance infrastructure to better support talent, and ensure high-functioning leadership Metric for success: Create an employee-centered workplace that offers team members world-class compensation, benefits and professional development opportunities 6. Advance avenues for philanthropic revenue, including major gifts, foundation giving, event and membership strategies Metric for success: Increase philanthropic giving to more than $3.5M by 2020 ◀ In 2016, Global Press opened its first news bureau within the United States. The Tribal Nations Initiative kicked off by training members of the Oglala Sioux Nation and will expand to include 30 additional women from other Tribal Nations in 2017. Photo credits: (clockwise from top) Anne Eagle Bull, Global Press Tribal Nations; Anne 4 Eagle Bull, Global Press Tribal Nations; Natalia Aldana, Global Press Americas. 5 Vision lobal Press exists to create a more just and informed world by employing local Gjournalists to produce ethical, accurate news coverage from the world’s least-covered places. Global Press trains and employs a diverse population of journalists in the developing media markets where they live to produce context-rich, nuanced news coverage that provides local and global audiences with high-quality, professional news that elevates awareness and creates actionable opportunities for citizens. Global Press is an international media organization dedicated to reinventing both the craft and business of global journalism. Global Press operates a training program, Global Press Institute, an award-winning news publication, Global Press Journal, and an innovative syndication division, Global Press News Service. Global Press aims to become the world’s leading news source from the developing world. “ I believe that if our community was better understood, the next civil war or mass killing could be prevented.” Noella Nyirabihogo Senior Reporter Global Press Democratic Republic TOp: Mariam Aboubakar ▶ of Congo Esperance, Noella Nyirabihogo and Janviere Uwimana (L to R) work on a final edit during a training in Goma, DRC in February 2016. BOttom: The Global Press DRC team poses in their new shirts at a training in 2016. 6 Photo credit: Cristi Hegranes, founder & CEO 7 Mission lobal Press Institute uses journalism as a development tool to train and employ Gwomen in developing media markets to produce high-quality local news coverage that elevates local and global awareness and ignites social change. PATH TO SYSTEMIC CHANGE Global Press creates systemic change in the field of international journalism by: • Revolutionizing the business model: We are building a hybrid business model by creating multiple ethical, sustainable revenue streams. • Revitalizing core editorial processes: We train and employ editors, fact checkers, copy editors and translators to ensure accuracy and accountability. • Repairing the lack of gender and racial diversity in newsrooms: We employ women from diverse backgrounds who are rooted in the communities they cover. • Reaching local and global audiences: We provide comprehen- sive coverage about developing communities to more than 20 million readers every month. “ Article after article at GPJ, my brain is fed, my heart is ◀ Global Press opened inspired and my two news bureaus in hands produce the Zimbabwe in 2016 in Harare and Bulawayo. fruit of my labor.” Global Press now Mar García employs 12 journalists Global Press Mexico who are actively covering the country’s economic failure and the consequences for citizens. Photo credits: Cristi Hegranes, 8 founder & CEO 9 Diversity Statement The Road to 2020: ur commitment to recruiting, training and employing women from odiverse educational, socioeconomic, ethnic and religious backgrounds Implementing Strategic Initiatives is rooted in the firm belief that, in order to offer a more truthful and complete global narrative about developing communities, we must create ogether, Global Press Institute, Journal and News Service offer local opportunity for new perspectives to penetrate global markets. and global readers high-quality news while also giving women in Tdeveloping
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