CASINODADDY.COM MAGAZINE | JULY 2019 | VOL.2 | ISSUE 4

WOMEN& GAMBLING P.04

P.32

eSportsTHE BILLION DOLLAR WE ASKED... &INDUSTRY THE PROS

P.12ANSWERED Letter From the Editor

WELCOME NOTE Monica Angelova EDITOR-IN-CHIEF

We are happy to announce the latest issue of CasinoDaddy.com Magazine, the hottest magazine on the gambling market, is out there for our players to read and enjoy. In the current issue, we are going to cover many exciting topics and the most recent insights from the industry veteran Harald Pia from Lady market. Hammer casino, who explores online casinos in Germany and the software As there are significantly more women providers who stay behind the smooth gamblers now than ever, we have studied operation of our favorite casino games. and reviewed the different gambling Additionally, we have an interview with habits of women compared to men. Vladimir Lasov, who represents one of You can find out which casino games the hottest sportsbooks on the current are the most attractive to females and market – MELbet. Read our Q&A to how they prefer to gamble. In addition, find out what makes this bookmaker so we have listed the most popular reasons special. CONTENTS why women play in casinos and their favorite times to do so. Since women eSports have seen explosive growth in in the gambling world have proved to recent years, both in terms of revenue be a pretty hot topic at the moment, we and viewership, and the global eSports 03 Welcome Note have asked the leading industry experts economy is set to top $1 billion soon. from various online casinos about their More and more people are tuning viewpoint on female gamblers and if in for the most prominent gaming 04 Women & Gambling they have seen any differences in the tournaments as well as choosing eSports gambling behavior between the two as a career path. The eSports industry sexes. You can check their varying has also experienced growth in several 12 We Asked...The Pros Answered opinions in our feature called We Asked, other aspects, such as awareness, live the Pros Answered. coverage, and sponsorships. Check out our article on the latest trends in the 16 We have followed the latest news and eSports industry to see what factors Global Gaming News Focus: Switzerland developments in the international online have contributed to the tremendous gambling industry. As some of you may growth of the sector.

20 have heard, Sweden has tightened the iGB Affiliate Amsterdam regulations concerning online gambling Hope you enjoy our summer edition and now requires all casinos operating in of the magazine. Stay tuned for the 22 the country to apply for a license. We are next issue which will be published in Online Casino Software Providers starting to see more and more countries September. You can also keep posted following their example. Switzerland with the latest news on our Facebook 26 voted on a new gambling law last month, page and on Instagram, where we post Interview with Vladimir Lasov, MELbet which would restrict online gambling to exciting articles and news daily. only authorized Swiss-based casinos. 32 You can read about the new regulation Happy reading! eSports Trends in our Global Gaming News section. You will also learn more about casinos, by the 38 Top 10 2019 July Casinos

02 CASINODADDY.COM | JULY 2019 JULY 2019 | CASINODADDY.COM 03 Women & Gambling Women & Gambling

Women Gambling by CasinoDaddy.com Magazine Team

Gambling, just like sports and action movies has been considered as a male habit for many years, and women who indulged in the hobby had been viewed as more the exception rather than the rule. A great deal of progress has occurred in the past twenty years in terms of attitude and practice. Female gamblers are more celebrated now, and you can find more women in casinos around the world than ever. The myth that women gamble a lot less than men has long been debunked, and nowadays, there are many famous female players topping the charts. Recent casino data shows that & currently, more than 40% of all members on the site are female. Sadly, in countries such as the US and the UK female problem gambling is also on the rise. In Sweden, the percentage of female gambling addicts is now 64% of the country’s total. How????????????? Do Women Gamble Differently than Men? omen and men are drawn to the place bigger amounts of money on the world of gambling for the exact same bets compared to their female same reasons: cash, fun, and the counterparts. Women are more inclined excitementW of winning. Female gamblers to select pre-determined wagers when have slightly different habits than men gambling and they are less likely to when it comes to betting. Recent casino increase their bet when they’re caught researches show that generally, women up in the game, as they tend to be more are more inclined to select low-risk pessimistic about their odds of winning. games which are purely based on chance. In contrast, men are far more attracted to Ladies tend to respond more emotionally games in which they could use strategy when it comes to winning and losing, to raise the odds in their favor. Moreover, while men tend to be aggressive. When women choose to play against the women experience a loss, they’re more dealer more often, while men often favor inclined to cry, sigh, or show signs of playing against other players. Another nervousness or sadness. In our society, distinction is that females prefer lower, women tend to be more comfortable fixed stakes, while men are more familiar expressing their feelings than men. with wagers which aren’t predetermined. Therefore it shouldn’t surprise us that The most famous games among women women still express their feelings in a are generally online bingo, slot machines, casino. When men experience a major raffles, and lotteries. loss they tend to become aggressive. They have a propensity to kick or hit the Another interesting trend seen with table or slot machine. They might even women gamblers is that they generally start to yell or disrespect the dealer. Once spend less. Ladies are inclined to make hitting a big win, women generally tend to smaller bets and to risk less in almost cash out, while men tend to bet more and every circumstance. In general, men will try to win even more.

04 CASINODADDYCASINODADDY.COM. COM || JULYJULY 20192019 JULY 2019 | CASINODADDY.COM 05 Women & Gambling Women & Gambling

The reasons why women gamble at first sight are the same reasons why men do: the chance to win a lot of money, excitement, and fun.

and promote to every sex accordingly. of the day. For example, advertisements for bingo are inclined to run through the The Online Casino Reports Blog “Online day and target female players, while Gambling: Men v Women” shows that advertisements for sports betting usually the current television advertisements for air throughout the night and target the internet “gaming in the UK are targeted to male player segment. genders according to the different times When Do Women Gamble? Top 5 Differences Between Gambling Habits Both female and male gamblers usually Usually, men begin gambling in their early of Women Compared to Men gamble at the same time during the day. twenties or in their school years. Women, However, the gap becomes apparent on the other hand, tend to start gambling once you start to take into account the once they have established a feeling of conditions that influence when, how financial security and liberty, usually when Favorite Games Favorite Games 60% frequently, and for how long they play. they are in their thirties. Online Bingo - Sports Betting - 73% Women are somewhat more inclined to Online Slots - 40% 29.18% 34% - complete their duties and obligations A fascinating difference between the Sports Betting - Online Slots - 28.65% before enjoying their favorite game. Since genders exists during social events they tend to feel more accountable for when women do not allow themselves things such as cleaning and cooking, to gamble. Men see gaming as a social Risk Taking Risk Taking 9% they’re more inclined to complete those occasion so that they do not mind doing it Only of women would 13% of men would chores before starting a game of bingo. during social events, while women almost continue to play after they continue to play after they Because of this, online gambling is very always stop any gambling activities during have won a big amount of have won a big amount of popular among women, since they can events. money. money. play whenever they want, and as they need. Location Location 23% Why Do Women Like to Gamble? Play in the bathroom 27.2% Play in the bathroom 10% Play while driving 10% 8.4% Play while driving The reasons why women gamble at first games are typically promoted to appeal Gamble at any given 12.6% Gamble at any given sight are the same reasons why men do: the to one sex over the other. place place chance to win a lot of money, excitement, and fun. If you dive deep however, there Various studies have proven that the two are some differences between men and leading theories on why men decide to Spending Spending 51.8% women and their gambling patterns. bet include “the rush” associated with < 10 € - < 10 € - 35.9% winning and also the “competitiveness” € 11 to €20 - 19% 25.4% - 2.2% € 11 to €20 - From culture to TV advertisements, related to playing a skill game. On the € 101 to €250 € 101 to €250 - 3.56% different facets inspire people to gamble. reverse side of this coin, the two main For example, according to the Women causes for women would be letting off and Gambling paper by Dr. Anna Thomas, steam and appreciating the social aspects Motivation Motivation 54.9% boys are usually taught to become more of gaming. For the reasons mentioned Play for money 56.6% Play for money aggressive and to take risks while women above, it should not come as much of a 51.8% Play to win 54.4% 22.5% Play to win learn how to interact and be cooperative. surprise that gaming companies base their Play because they 19.4% Play because they This will explain why certain kinds of business models on such generalizations are bored are bored

06 CASINODADDY.COM | JULY 2019 JULY 2019 | CASINODADDY.COM 07 Women & Gambling Women & Gambling

What Do the Numbers Say? A Look at the Most Famous Female Casino Recent statistics show that gambling online gambling, 23% of the men said Players: among women is on the rise. The UK they gambled online in the past week, Gambling commission retains a close compared to 15% of women. 23% of men eye on the numbers and in a recent poll are enjoying ‘social gambling’ such as for their annual report for gambling online casino and slot games advertised participation, 51% of men confessed to or playable on Facebook and other the commission that they have gambled websites. At the same time, 19 % of women in the previous twelve months, compared identified themselves as social gamblers - One of the most well-known female to 41% of females. Clearly, there is a gap a gap of just 4 percent. According to the poker gamblers, Vanessa Selbst, of ten percent. Of the women responders UK Gambling Commission, women now is a must-add for this listing. The who were betting, 30% stated they had account for approximately 40% of all poker queen has gained over $10 done so in the previous month. As for gambling activities in the UK. million throughout her career. She won three bracelets and made the last table of World Poker Tour events. She Gambling Addiction Amongst Women also participated in countless other significant poker events. She is best known for her aggressive playing style and aggressive attitude at the poker tables. Vanessa has an impressive track record of Career Titles: 14 tournament winnings with over $10.8 million in career cashes. Selbst Total Winnings: $10,844 M has won three bracelets during her career in 2008, 2012 and 2014. Career Cashes: 86

Vanessa Rousso Even though she announced her retirement from the world of poker last year, Vanessa Rousso remains one of the most highly-rated female poker players in the world. She was a Team PokerStars member from 2006 to 2015. Rousso currently ranks among Gambling addiction was once a problem able to escape at the end of the day while the top 10 women in poker history in that was most commonly observed in remaining in control in a way they would terms of all-time money wins. She has men. However, because of the growth in not be after drinking or taking drugs,” $3.5 million accumulated through her women engaging in online gaming, more Kartner reports. “Then they can return to participation in various poker events. female players are at risk of developing the real world and at first there are no side problem gambling habits. GamCare has effects – only later do the problems really Vanessa’s biggest cash came from her reported that betting addiction has been start when the habit sets in.” second place in the 2007 PokerStars on a constant increase among females for World Championship of Online the last few decades. The growing gambling addiction amongst Poker main event, worth more than women is obvious in Sweden, where $700,000. Her second-biggest cash Career Titles: 5 Why the sudden increase? Liz Karter, a female gambling addicts outnumbered win was at the no-limit preliminary leading UK therapist in gambling addiction men for the first time this year. Among the event at the 2006 WPT Borgata Open Total Winnings: $3,551 M in women explains, “Instead of going out 45,000 people with a gambling problem, where she won more than $285,000. drinking, women are coming home from 64% were women. This is an increase of Career Cashes: 67 work and switching on the PC. Many are 18% since 2015. in demanding careers and want to be

08 CASINODADDY.COM | JULY 2019 JULY 2019 | CASINODADDY.COM 09 Women & Gambling Women & Gambling

Cyndy Violette Annette Obrestad Cindy has been raised in the home Yet another poker player on our list, town of gambling - Las Vegas. Before Annette Obrestad is the youngest she started playing Blackjack and person to make our list. She started Poker professionally, she also worked in online poker and has been at the as a dealer in different casinos. public eye as a teen when she became the youngest individual to win the Unlike most players, her favorite World Poker Series in Europe in 2007. poker variation is the seven card stud She has since participated in many big and she mainly participates in such events including the European Poker events, although she is known to also tour and the Aussie Millions. participate in Texas Hold’em events. She has been in the poker industry for Annette Obrestad is the best and a long time and has mostly gained seemingly the only big poker star in fame as a stud player. She began to the Nordic countries. This Norwegian Career Titles: 2 be noticed after she won a bracelet has played over $ 3.5 million in live at the 2002 World Series of Poker tournaments and has 13 titles in total. Total Winnings: $1, 241 M tournament. She is also a member of During her online poker tournaments the Doyle’s Room, which is the online in 2006-07 she quickly won as much Career Cashes: 69 poker room owned by . as $ 800,000. Not yet 30 years old, she has already had a career for 15 Career Titles: 13 years and as an 18-year-old she won a bracelet in the WSOP. Total Winnings: $3.633M What Will the Future Bring for Female Players? Career Cashes: 100

While men still lead the way in regards long term is unknown. Either way, the to gambling, the difference is narrowing. differences between conventional gender Shannon Elizabeth The fact is that we are having a younger, roles narrow and blur, and we can expect more internet-savvy generation of female a shift in gaming habits amongst women. Fadal gamblers. Along with that, the stigma One thing is known for sure, women know related to gaming is long gone, and the how to entertain themselves, they won Shannon is known for her role in number of women who bet is set to rise. their spot on that poker table, and they Hollywood’s American Pie and her Whether this trend continues in the are there to remain. modelling career. It is not a secret that the former Playboy model likes to gamble at the most luxurious Sources Vegas casinos regularly. Elizabeth is considered as one of the best poker 1) Annual Report: Gambling participation in 2018: Behaviour, awareness and attitudes. players amongst celebrities. (2019, February). Retrieved July, 2019, from https://www.gamblingcommission. gov.uk/ Her poker skills brought her staggering cash prizes in the World 2) Paul Gallagher @PMGallagher1. (2015, September 24). Women hooked on online Series of Poker. She also joined betting up from 44 per cent. Retrieved July, 2019, from https://www. Team Lebanon at the World Team independent. co.uk/news/uk/home-news/women-hooked-on-online-betting- tournament in Las Vegas in 2010. She up-from-44-per-cent-8547070.html has taken part in numerous celebrity Career Titles: 0 tournaments like the 4th edition of 3) Why we’re focusing on women and problem gambling. (2019, April). Retrieved July, Celebrity Poker Showdown and the 2019, from https://www.gamcare.org.uk/news-and-blog/blog/why-were- Total Winnings: $219,420 1st Annual Nicky Hilton New Year’s focusing-on-women-and-problem-gambling/ Eve Poker Tournament at Caesars Career Cashes: 9 Palace. 4) Sweden female gambling addicts outnumber men for first time. (2019, April 04). Retrieved July, 2019, from https://www.bbc.com/news/world-europe-47814630

10 CASINODADDY.COM | JULY 2019 JULY 2019 | CASINODADDY.COM 11 We Asked...The Pros Answered We Asked...The Pros Answered

FRANZ GERHART CEO, BonkersBet Women DO NOT gamble any different than men! Whilst this is a courageous statement to make, it is paramount to axiomatically investigate and understand the underlying framework such statement is predicated on. At its core, a gambling site is a transactional WE ASKED platform which, once within its perimeter, mandating the end-user on a narrow path towards conducting a transaction. Irrespective of sex, signals being dispatched THE PROS ANSWERED upon end-users outside the perimeter (Banners, TVCs, pre-rolls, OOH, ...) are, and always were, subject to an elaborate process of consideration / segmentation by operators. As such, when deliberately looking at just sex, WOMEN GAMBLE DIFFERENTLY THAN MEN: it does, on a number of viewpoints such as elasticity, communication and code of advertising, effect the rules of engagement. Do you agree and what is your Re-entering the scope of the original question however, sex, upon having engaged with the end user, does in no way bias the pre-set route towards executing a transaction, hence either ? sex unequivocally gambles the exact same strategy towards female players?

MELANIE VERONIKA RUSLAN LEGENZOV HAINZER Head of Affiliates, King Billy Casino Wildz Casino Affirmative! Women gamble differently than men. In which ways? Consider the following Whilst remembering that historically facts of life: Women shop differently than men gambling was predominantly male (they shop more often) and drive differently dominated, I think a difference remains than men (they drive more carefully). Combine gender-wise in terms of tendencies. My the above two and you have the way women conclusion when evaluating data is that gamble differently than men. men tend to gravitate towards casino table games and sports betting, whereas women Female players are, indeed, more active than go more for casino slots and bingo. This men but they prefer to play more cautiously, brings to the fore the question of what the with smaller amounts. Moreover, they love inherent differences both genders are. to play with bonuses and it is not unusual for many female players to ask for some extra Generally gender is a minor contributor. bonus, even if they are not really eligible for it. More impactful factors are age, wealth At King Billy Casino, we have a wide collection and health. Nevertheless, here at Wildz of bonuses to cater for every woman’s taste we work with machine learning based on and we do run dedicated women’s promos. player behaviour, so our female - and male - Actually, one of our biggest hits ever was our players always receive the right offers. “King’s Secret” campaign where we gave out expensive Victoria’s Secret lingerie sets to our distinguished guests. Ladies adored this one!

12 CASINODADDY.COM | JULY 2019 JULY 2019 | CASINODADDY.COM 13 We Asked...The Pros Answered We Asked...The Pros Answered Playzee Has 1000+ Games, Try them all, from A to Zee!

MIGLENA PETROVA Business Development Manager, AffiliateCon

Gambling became more accessible for Across the board, what I see as a possible the masses in recent years. The increase in strategy is to present online gambling to online gambling has enabled more people women as something that they can relax to participate. You don’t have to go to a and have fun with. physical casino. It’s much easier to log in to an online casino on a laptop or mobile If the operators embrace the idea, part of device. their earnings ( or the money lost gambling by the customers) to be donated for some In terms of behavior, women prefer to play social purpose, this will be an incentive for something that is fun and with a social female players. element. The slot machines are a great example as well as the games that can be If online casinos continue to offer variety, played quickly and require a lower level of easier access, and more simplistic skills, such as bingo, lottery. Let’s say the gameplay, they are taking one step poker is not women’s best friend. And I forward. The investment in social media don’t think, because they will be worse at will significantly increase the female Up to €1,500 Welcome Bonus it, just the nature of the game is different. players in the next few years. + 150 Zee Spins + 500 Zee Points

14 CASINODADDY.COM | JULY 2019 JULY 2019 | CASINODADDY.COM 15 Global Gaming News Focus: Switzerland Global Gaming News Focus: Switzerland

GLOBAL GAMING NEWS FOCUS SWITZERLAND THE SWISS MONEY GAMING ACT AND WHAT IT MEANS FOR SWISS PLAYERS? by CasinoDaddy.com Magazine Team

16 CASINODADDY.COM | JULY 2019 JULY 2019 | CASINODADDY.COM 17 Global Gaming News Focus: Switzerland Global Gaming News Focus: Switzerland

nternational online operators are games technically certified. Additionally, banned from operating in the Swiss the casinos need to make sure that their market from July 2019. This measure gaming providers have a good reputation Icomes after a new gambling law aiming on the market. So far the Federal council to regulate the online gambling industry has issued licenses to four of the country’s and help fight gambling addiction was land-based casinos: Grand Casino Baden, introduced at the beginning of the year. Casino Davos, Grand Casino Luzern, and Casino Zürichsee. Other establishments Regulated Online Gambling are also currently applying for a license. These operators will be able to offer The Swiss Money Gambling Act came online gamblers in Switzerlands casino into effect as of January 1, 2019, after it games such as poker and roulette legally. was approved by a national referendum They will, however, have to adhere to last year, receiving support from almost strict measures listed by the law such as three-quarters of the voters. The new setting maximum sums on bets, daily and gambling legislation implements one monthly limits. For poker, the maximum of Europe’s strictest gambling laws and entry fee can be CHF200 (€176) and a will essentially block foreign-based total value of CHF200,000(€176 000) operators from the Swiss market. This for total stakes on the day. The limit of will force citizens of the country to lotteries and raffles will depend on the gamble only with Swiss casinos that type of license of the lottery. hold online gambling licenses issued by the country’s gambling regulator International sites will still be given an Eidgenössische Spielbankenkommission opportunity to operate legally in the (ESBK). country, however, through partnerships with one of the Swiss 21 brick-and-mortar All platforms which are accessible in establishments in the future, although Switzerland, but not licensed will be local online operators will be given a added to a blacklist by the country’s priority over international rivals. gaming regulator. The domains of sites on this list will be blocked by a Where can Swiss Gamblers Play Online? domain name server (DNS) lock with all internet providers. Sites which do not Many foreign casinos have already operate in Switzerland, or those who started blocking visitors with Swiss IP seize operations on the market before addresses on their sites. Those who are July 2019, will not be listed. The first still accessible will be eventually put two operators in the list are likely to be in a blacks list and blocked by internet published within a few months. providers. Switzerland’s new gambling law Swiss players will be able to use one (Geldspielgesetz) came in support of of the four online gambling providers The new gambling law the government’s bid to counteract available in the country or will have gambling addiction and protect players to wait for their favorite casino to get from the negative effects of gambling. licensed with a local land-based provider. requires all casino operators According to Addiction Switzerland, Some casino providers like the Stars gambling addiction affects around group have already announced plans for 75,000 people in the country, costing partnering with local brands to offer their in Switzerland, which the nation more than half a million Swiss services to the Swiss masses. However, Francs (€450,000) annually. Another no time-frame has been announced yet. reason cited by the government is the also want to offer online fact that foreign sites receive more than There is nothing specified in the law CHF250 million ($252 million) annually, regarding any sort of punishment for without paying anything back to the Swiss citizens conducting gambling gambling to have their Alpine nation. activities in unlicensed sites. It also remains unclear what measures will be The new gambling law requires all casino taken for monitoring if the citizens abide games technically certified. operators in Switzerland, which also want by the law and how strict the law will be to offer online gambling to have their on them otherwise. 18 CASINODADDY.COM | JULY 2019 “ JULY 2019 | CASINODADDY.COM 19 iGB Live Photo Archive iGB Live Photo Archive

Photo archive

One of the biggest gaming conferences, iGB Live was held in Amsterdam this month. The event welcomed delegates and representatives from various well-known online casinos and iGB Affiliate affiliates from around the world. The event gathered more than 100 speakers and industry giants such as Microgaming, bitstarz, Amsterdam 888 Casino, 7 Stars and more. Our team also joined the conference and was able to meet and learn from some of the most- 16th - 19th July 2019 renowned industry experts. We attended all of the interesting presentations given by the internationally acclaimed speakers and got the chance to hear about the newest trends and innovations.

Networking

The event gathered some of the biggest names in the industry

20 CASINODADDY.COM | JULY 2019 JULY 2019 | CASINODADDY.COM 21 Online Casino Software Providers Online Casino Software Providers

WHO DOES WHAT? ONLINE CASINO by HARALD PIA SOFTWARE PROVIDERS IN GERMANY

hat is behind an online Accreditation as a trusted casino casino design? Which is the software provider among others in software that enables the Malta, within the EU, is not automatic smoothW running of the deposit, stake, but requires a high level of security hopefully, profit and payout? and competence. Softswiss was not only the first provider accepting Behind each casino, there is a software cryptocurrency in online casinos that links the threads between but also one of the first providers of payment providers, game providers, hybrid solutions for casino operators. casino operators, and players. Among What makes it so unique? Unlike innumerable suppliers of various most other providers of online casino casino platform solutions, there is platforms, it is not a company that At the end of the day, we all play should not entrust your hard-earned one that stands out particularly and originated in the field of gambling. the same games and share the profits to any x-provider. which we would like to present to you They are a genuine software company excitement of online gambling today. focusing on a flawless backend rather thrills, where we welcome the risk The Softswiss online casino software than an attractive front end so that the of a streamlined prototype with a with its countless White-labeled We suspect that each one of you calculations and system, in general, rear-wheel drive, without electronic casinos offers not only a stable and has already played an online casino would make no excuse and satisfy control when we can cross the finish trustworthy backend but also the on the Softswiss Platform, perhaps their players at the maximum. line with the power of the proven experience of many years in the online without knowing it. We would like four-wheel drive. All those successful gambling business. It is no wonder to sincerely congratulate those who I personally prefer a fair chance of high rollers among you who already that Softswiss-based online casinos have consciously done so, as choosing winning, in a not necessarily visually have compared the feeling between a have been the most frequently a reputable and trustworthy online appealing casino than the loss of my Corvette Z6 and an Audi R8 or Lambo represented operator in all relevant casino platform provider is what stake in the most flashy captivating would know what I’m talking about. industry awards in recent years. makes the decision whether you are casino. Looks are not everything, and you going to profit or to lose in the game.

22 CASINODADDY.COM | JULY 2019 JULY 2019 | CASINODADDY.COM 23 Online Casino Software Providers We Asked...The Pros Answered

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24 CASINODADDY.COM | JULY 2019 JULY 2019 | CASINODADDY.COM 25 Interview with Vladimir Lasov Interview with Vladimir Lasov

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26 CASINODADDY.COM | JULY 2019 JULY 2019 | CASINODADDY.COM 27 Interview with Vladimir Lasov Interview with Vladimir Lasov MELBET bookmaker “ broadcasts the best sporting events LIVE.

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30 CASINODADDY.COM | JULY 2019 JULY 2019 | CASINODADDY.COM 31 eSports Trends eSports Trends

id you know that almost half a billion people are going to tune in and watch eSports competitions this year? eSports is the newest DID YOU KNOW Dcraze with players from all over the world competing in various gaming events and tournaments. With more than 165 million gamers worldwide in 2018, pro The top-earning player in the world at the moment video gaming will soon be bigger than leagues such as the NFL. (2019) is Kuro Takhasomi, who has won over $4 million from eSports tournaments.

eSports are no longer just a leisure The eSports industry has become pastime for people. Today eSports players mainstream, and more and more people Female players, in general, earn less. Sasha Hostyn, can make millions of dollars by competing worldwide opt-in for a pro-gamer career one of the highest-paid female gambler earned over in different eSports tournaments, or by or tune in to watch their favorite games $171 thousand by the end of 2017. streaming their performances on channels online. such as YouTube and Twitch. There were more than 380 million eSports viewers in Professional Gaming is Now a Billion-dollar Industry 2018.

Professional Gaming has nowadays grown According to the statistics provided by into one of the most dominant forms of Newzoo, there’s been an average annual On average viewers will typically watch for at least entertainment, surpassing even the film revenue increase of over 30%, with a large 84 minutes. and music industry. Future projections for part of it coming from brand donations. the growth the sector predict its revenue to In 2016, around $350 million out of the ? double from 2018 to 2020, when eSports $493 million revenue came from brand eSports viewership is comparable to other sport is expected to reach almost $2 billion in contributions. In 2017, the revenue reached airings with nearly 100 million unique viewers revenue, compared to $906 million in $655, with brand contributions making up tuning into the 2018 championship of League of 2018. $468 million of the total revenue. ? Legends. For comparison, the NBA finals had only In recent years, many companies began In 2018, the typical year-on-year increase in about 70 million viewers. realizing the potential of eSports and the overall revenue raised with astonishing started to make significant investments 38.2%. From this, $694 million arrived out in advertising in different tournaments, of new investments by endemic and non- channels, and more. This made the endemic brands. That is a 48% growth in 61% of viewers were under the age of 35. industry revenue skyrocket compared to brand investment from the last calendar previous years. year. Investments in eSports can be direct Global eSports Revenue Streams 2018 Global eSports Revenue Growth or indirect. Direct investments come from sponsorships and advertising, while indirect includes media rights and content licenses.

Sponsorships in 2018 made the most 13% significant contribution of 40% of the 18% total revenue. By contributing 19% of the revenue, advertising came second, 11% accompanied by media rights at 18%. The industry also generated a large 2018 Total portion of its revenue from ticket 19% $906M earnings and game publisher fees. +38.2% According to Newzoo, earnings from media rights will double and be the most 40% significant contributor to earnings in the upcoming years, while the earnings from game publisher fees are expected to fall by 2020 and 2021.

32 CASINODADDY.COM | JULY 2019 JULY 2019 | CASINODADDY.COM 33 eSports Trends eSports Trends

eSports Viewership is on the Rise

There has been substantial growth in For 2021, Newzoo forecasts that the yearly the eSports audience since 2016 - both growth rate will likely be roughly 14%. They occasional audiences and fans or audiences forecast that the number of occasional who watch it frequently. The sector saw a viewers will rise to 307 million and that 19.3% increase in the audience from 2016 there’ll be 250 million fans, making the to 2017, coming up to 143 million fans and audience a total of 557 million. 192 million occasional viewers watching, or a total of 335 million people watching The steady growth of eSports viewership in 2017. is very likely to continue in the next several years. The growth is confined to In 2018, the yearly growth rate had only eSports lovers, the number of casual marginally dropped at 13.8%, but that is viewers is also growing. This is thanks to eSports Around the Globe still a substantial growth. There have been the rising awareness of eSports among 165 million fans and 215 million occasional people and streaming platforms such as viewers watching, meaning the audience YouTube and Twitch. size reached 380 million. The eSports industry has been gaining countries such as China, Malaysia, popularity, especially in Asia. China was Singapore, and Japan, where students pay Global eSports Audience Growth among the first nations to recognize up to $975 for a month’s tuition in peruse eSports as an official sport back in 2003, of their dream of becoming professional and 13 years later in 2016, it was even players. declared as a national industry. The number of competitive players in the The Middle East is also catching up with country doubled in 2018, which led online the trend. The United Arab Emirates is companies such as Alibaba Group Holding constructing the region’s first dedicated and Tencent Holdings to set up venues eSports venue, catering for players who in China. The best-known Asian gaming can’t get enough of their favorite video market of all is South Korea. South Korea games. Countries such as Dubai and Saudi is regarded as the country which started Arabia are enjoying rising popularity of the the eSport revolution. Gamers such as sector as well. Faker, Bang, and Wolf are considered as celebrities in the country. Japan has When talking about eSports, we should also experienced massive growth in the not forget to mention the U.S. The country popularity of eSports. has a history of great passion for eSports for many years now and has created big Gaming academies are opening in names such as Ninja, Doublelift, and Hai. eSports Betting

While betting is not included in the The Rise of Streaming Platforms eSports market revenue, it’s a big cash generator. The eSports gambling has existed since the start of eSports but has It is not surprising that more and more Twitch being home to over 1.13 million only recently started to gain momentum. people are currently watching eSports streamers and Youtube with 432,000 Betting on eSports has nowadays become tournaments and live streams, taking into active streamers per quarter in 2018. the seventh most popular activity amongst consideration the popularity of online bettors, making it close in popularity to golf platforms such as Twitch and YouTube. Twitch has seen a continuous audience and tennis. Since eSports continues to gain They make it easier for fans to keep up gain. In 2016, there were approximately a bigger following, the eSports gambling with the most popular eSports events live 591,809 average concurrent audiences, and fantasy league markets are predicted and engage with their favorite players. with the number being forecast to grow to continue to grow. to 1.28 million in 2019, based on Twitch Twitch and YouTube have been by far the Tracker. Find the best eSports bookmakers on the most popular streaming platforms, with market, as well as essential tips and tricks for a better outcome on our website here.

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Most Popular eSports Games Fortnite: Battle Royale

League of Legends (LoL) Fortnite is one of the most-watched games on Twitch. Players play in teams, and their primary objective is to survive. League of Legends is among the most The players can find weapons around popular games both for players and the map, which they can use to kill their viewers. It is a fast-paced, competitive enemies. As time progresses, maps online game which combines the strength become smaller, and the two teams of an Real Time Strategy with Role Playing can find each other more easily. The last System elements. Two groups of strong standing team wins the game. champions, each having a unique look and abilities, battle on different maps and See our full game review here. match modes trying to take down the opposite team or to kill their nexus. See our full game review here. How many people play Fortnite: Battle Royale? 125 million How many people play LoL? 81 million to 100 million eSports Tournaments Dota 2

Dota 2 is a spin-off of the popular game Defender of the Ancients for Warcraft 3. It is a multiplayer online fight arena (MOBA) game where two teams of five players each fight against each other, with each player controlling their own legendary hero. The objective of the game is to defeat the opposing team. See our full game review here.

How many people play Dota 2? 10 million

2019 Fortnite World Cup The International Hearthstone The Fortnite World Cup is the most The International is the annual world Hearthstone is a popular spin-off of anticipated eSports event in 2019. It tournament for DOTA 2. It is one of the Magic: The Gathering. Currently, the includes a prize pool of $100 million. This biggest and most popular eSports events game is making its way to the list of the is the largest prize pool for any eSports scheduled in 2019, and it offers one of the most popular eSports games. This game event in 2019. The tournament is organized biggest prize pools in the industry - $25 is played between two players who face by Epic Games. million. each other using two decks of cards, with each card dealing damage is done to League of Legends World Championship Call of Duty World League (CWL) the opponent. The goal is to bring your enemy’s life points to 0. The League of Legends Championship is Call of Duty World League is the annual organized by Riot Games. Last year, the tournament for the popular game. It is See our full game review here. event was one of the biggest eSports organized by Activision Publishing and tournaments in the world, with a prize offers a prize pool of $6 million, making it pool of $2.25 million. the largest Call of Duty tournament ever. How many people play Hearthstone? Over 100 million

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JULY 2019 | VOL. 2 | ISSUE 4