Using the core values of rugby to build a better city ...

..using the core values of rugby to build a better city

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TEAMWORK RESPECT INTEGRITY ENJOYMENT DISCIPLINE #ENGAGEVALUES Welcome...

I’m delighted to welcome you to our exciting programme of activities for Sports Foundation believes the coming 2017/18 academic year and share a few words about our that the core values of rugby can have a new rugby development initiative, Engage!, hosted at Coventry Sports great impact on the lives of young people, Foundation. families and their communities.

One of the great things about rugby is the unique spirit that runs Our city has a proud rugby heritage, and the through all levels of the sport. This spirit, is underpinned by the games Foundation will seek to build upon this by introducing core values that are integral to the long term sustainability of the the sport and its core values into more schools, game. It is these core values that we are determined to promote neighbourhoods and families. We will work alongside and raise awareness of city-wide, as we have a fundamental partner agencies to address some of the known social, belief that the core values can have a transformational effect. health and educational challenges that impact the wellbeing and prospects of our children and young Having been a former player myself, I’ve been fortunate to people, particularly those in the more disadvantaged As one of the cities “Key Sports”, the Coventry Sports witness first-hand the profound impact that rugby can have areas of Coventry. Network is delighted to see the approach taken by

on the motivation, behaviour and happiness of young Engage! in working with all key stakeholders to The ultimate aim of this exciting new project, which we people. Unlike any other sport, the core values go way transform participation in rugby across schools in have called ‘Engage!’, is to use the core values of rugby beyond the sports pitch and can have a real impact Coventry. The core values provide a sound basis on everyday lives and communities for generations as a means of social and educational enrichment. We intend to promote the sport and its values as a way for the fundamentals of everyday life and we are to come, improving individual’s confidence, health of developing healthy, well-rounded, confident young delighted to welcome this new grassroots investment and fitness and social understanding. people who have greater access to opportunities and a into the sport as we look to develop Coventry as a real sense of belonging within their local communities. vibrant , active and healthy sporting city. I hope you enjoy the programme and continue to engage in all the sporting opportunities Coventry Sports Foundation would like to thank the Coventry Sports Foundation has to offer. Millerchip Family Fund for their generous financial support, which has made this project possible. Dave Chris Moorcroft Millerchip Paul Chair, Coventry Sports Network principal Sponsor Breed CEO, Coventry Sports Foundation

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@engagecoventry 2 Engage Coventry 3 engagecoventry www.engagecoventry.com

TEAMWORK RESPECT INTEGRITY ENJOYMENT DISCIPLINE Meet the Team ENGAGE! VALUES Our Delivery Engage! are proud to set high standards in delivery which is matched by our staffs enthusiasm and dedication. All coaches are RFU Level 2 qualified, Safeguarding and First Aid trained, DBS checked and have extensive experience in youth development. PROGRAMME Options Engage! can offer your school a variety of values based curriculum Whether you would like curriculum or after and after-school delivery that focuses on the promotion of school solutions, the Engage! team will be character education, health & wellbeing and nutrition all year round delighted to help discuss your requirements or on a termly basis. Options available include the following: further as we look to deliver Engage! to every primary school across Coventry as we promote • Values based character • Pre & post monitoring education programme & evaluation of rugby’s core values to build a better city. participating classes • Health & wellbeing • Kit and equipment We have a number of options available for education programme schools to choose from that focus on values • Whole school assemblies • Half termly newsletter based character education and health and well-being / healthy living. We are delighted • Lunch time clubs • In school displays to offer our Engage! Values Programme FREE • Links to local rugby clubs • Access to other city wide Tom Clift Rhye Parry and governing bodies sporting events Richard Donnelly of charge at the first time of asking to all 87 Engage! Programme Manager Sport & Education Coordinator Sport & Education Coordinator [email protected] [email protected] [email protected] Coventry Primary Schools. If your school • City wide celebration festivals • Entry into competition/ 07823448299 07436163074 07799359641 would like the Values or any other programme with other schools prize draws again or with a different year group, this will • Teacher education opportunities be charged at an agreed rate, subject to your school requirements

Through our work with both the Rugby Football Union (RFU) and the Rugby Football League (RFL) we aim to offer a variety of opportunities to access the sports development pathway, linking with local clubs in addition to playing against other schools via tag festivals.

To find out more about which programmes we can deliver in your school and to book your Anthony O’Reilly Stuart Bird school onto the Engage! Values Programme Wasps HITZ Officer Sport & Education Coordinator for FREE please contact a member of staff for [email protected] [email protected] further information. 07799359646 07458047446

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@engagecoventry 4 Engage Coventry 5 engagecoventry www.engagecoventry.com

TEAMWORK RESPECT INTEGRITY ENJOYMENT DISCIPLINE Rugby’s unique ethos is built around five core values, which lie at the heart of the game Engage! Core Values and are embodied by all of its participants, both on and off the field of play.

VALUES TEAMWORK RESPECT INTEGRITY ENJOYMENT DISCIPLINE “Values are not just words, “Together Everyone “Treating others how you “Doing the right thing even “Having fun but not at “Doing what needs to be done values are what we live by!” Achieves More!” would like to be treated” when no one is looking” the expense of others” even when you don’t feel like doing it” Rugby brings together a group of These values underpin the Engage! Respect is of the utmost importance Rugby is a sport built around honesty Rugby is a fast and exciting sport that individuals and moulds them into strategic objectives and activities. to rugby, as players are taught to and fairness, where players must be generates great passion amongst its Discipline is central to rugby, as is a single unit, where they learn to Participants receive high-quality rugby show respect for their teammates, the magnanimous in victory and gracious participants. It is also very sociable evidenced by the fact that the rules support and encourage one another. skills coaching but the core focus is on opposition, their coaches, the match in defeat. It teaches players to work and provides an opportunity to make of the game are still referred to as This team spirit cuts across cultural, delivering ‘value-based’ programmes officials and themselves. They must hard in pursuit of success, both on the enriching friendships with people from laws. Rugby teaches the importance geographic and religious differences that facilitate social and educational work to earn and retain the respect of field of play and in their everyday diverse backgrounds and communities. of adhering to rules, an attribute and often leads to the creation benefit, whilst improving the physical the rugby community by setting good lives. that all participants are expected to well-being of participants. of lifelong friendships. examples both on and off the pitch. demonstrate both on and off the field.

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@engagecoventry 6 Engage Coventry 7 engagecoventry www.engagecoventry.com

TEAMWORK RESPECT INTEGRITY ENJOYMENT DISCIPLINE Our Objectives OUR FEEDBACK AND AWARDS The support of the Millerchip Family Fund has enabled Coventry Sports Foundation to create a wide ranging series of objectives for the Engage! project. Our core objectives that underpin everything we do are as follows. “I was really impressed by the ethos of the festival “I think doing tag rugby and being chosen by my and the programme. It’s refreshing to be involved teacher to go to the AT7 Centre to do tag rugby in a scheme that emphasises enjoyment rather than against 6 other schools has really got me into sports. winning at all costs. This enabled more children to be I’m even joining a tag rugby club!” actively involved.” Young Person - 8 years old K Sutton – Southfields Primary School Ernesford Grange Class Teacher

“The engage programme has been fantastic to have at our school. The children have learnt values that they are OBJECTIVE 1 OBJECTIVE 2 OBJECTIVE 3 showing towards their school work, practical work and at home. This has a positive effect through the school. To improve the educational and social To improve the physical wellbeing of To help young people develop the Reminding the children about their values during lessons to keep the children focused. Thank you very much for development of school-age children, children, young people and families, necessary skills, confidence and social all your hard work and giving all the children a positive rugby experience” with a particular focus on those who particularly those from communities with behaviours to pursue opportunities for are disengaged or excluded. pronounced health inequalities. further education, training Mr Hancock - Ernesford Grange and employment. PE Teacher

Engage! won the Community Project of the Year category at the 2016, Coventry, Solihull and Warwickshire Sports Awards, also coming runner up for the same award at the Community OBJECTIVE 4 OBJECTIVE 5 Sports Awards. The project To promote rugby and its values to To develop and grow a cohesive was recognised for the variety non-traditional rugby playing groups ‘Coventry Rugby Community’ that of values-based educational and and to use the sport as a means of promotes the game and its values as a sporting programmes and events it encouraging social inclusion. means of connecting communities and delivers through promoting the core cultures. values of rugby to young people.

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@engagecoventry 8 Engage Coventry 9 engagecoventry www.engagecoventry.com

TEAMWORK RESPECT INTEGRITY ENJOYMENT DISCIPLINE Our Work with Partners OUR Partners

Engage! is proud to be part of the Rugby Borough Council has Coventry Sports Network and supporting commissioned Engage! to deliver the delivery of Coventry’s ten-year sports the World Rugby Hall of Fame Schools Since 2014-2015 Engage! were The 5s Four Engage! has been working with strategy with many city-wide partners. Programme. More than 2,500 nine to commissioned by Wasps Rugby Nations Schools Festival was Coventry Rugby to deliver and 11-year-olds across 40 primary schools in Club to deliver a number of Premiership organised by Engage! and funded by Sport develop rugby themed programmes in For the past 2 years, Engage! has helped the Rugby area are taking part in a three Rugby’s ‘BreakThru’ and ‘Play’ campaigns. . Ten secondary schools battled it Coventry’s Special Educational Needs coordinate the ‘rugby’ day of the Coventry week coaching programme, that will see The programmes delivered were out in support of the new Bears 5’s five-a- (SEND) Schools. As a result, the “Accessible Sports Week. Engage! has also supported them combining visits to the interactive Something to Chew On (healthy living), side touch rugby competition, which also Rugby” programme was piloted across trophy tours of the 6 Nations, Rugby World World Rugby Hall of Fame with practical Aviva Tackling Numbers (mathematics), celebrated the Four Nations six of Coventry’s eight SEND schools last Cup, Four Nations and also the I AM tag rugby games in curriculum. On the Front Foot (values), Rugby For All double header at the . academic year. The 24 week pilot involved TEAM GB event held at the Ricoh Arena (non traditional) and Urban Rugby Squad tailoring specific rugby based activities on 27th August 2016 to celebrate Team GB (personal development). Over the last three Players from current world champions to the needs of multiple SEND pupils and impressive performance in Rio. academic years Engage! has delivered Australia and England visited the Coventry ended with each school coming together these programmes to 7,014 young people Bears 5s Four Nations Schools Festival to celebrate the pilot at an adapted tag Additionally Engage! leads the in 115 primary and secondary schools at the Alan Higgs Centre. Each school rugby festival. Coventry Rugby have since coordination of community rugby locally across Coventry and Warwickshire. received warm ups and team talks from received Comic Relief funding to continue working with all key stakeholders. the players, as well as the opportunity to to provide support in this area and moving Engage! has also organised and take part in a question and answer session. forwards Engage! is committed to working delivered 11 tag rugby festivals as part Since Coventry Bears started delivering with SEND Active and all sub-regional of these programmes as well supporting Bears 5’s, an innovative, new five-a-side partners to develop the sport and its core six local schools in attending the Aviva touch rugby programme in Coventry, in values to SEND pupils across the City. For the Rio 2016 Olympics, Premiership Finals Day for the past three the last six months over 1,400 people have Engage! teamed up with the World years. Engage! also hosts the Wasps taken part. Olympians Association, enabling Coventry HITZ programme which is being delivered to be one of just two UK cities to pilot the nationally by Premiership Rugby and aims World Fit Walk to Rio programme. Coventry to get young people back into education, Olympians and current elite athletes visited vocational training and apprenticeships by over 3,000 Coventry schoolchildren to In celebration of the Rugby World Cup promote active lifestyles through walking.. building their skills. (RWC2015), Engage! organised and delivered the first ever International Tag Rugby Youth Festival in Coventry. This brought together 100 underprivileged Engage! would like to schoolchildren from around the world say thank you to all of to celebrate the RWC2015 with a values conference, tag rugby tournaments and the organisations and key coaching sessions with local rugby clubs. partners we have worked The event will now take place every four with across all of our delivery years around each Rugby World Cup cycle. and will continue to work with in the future.

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@engagecoventry 10 Engage Coventry 11 engagecoventry www.engagecoventry.com

TEAMWORK RESPECT INTEGRITY ENJOYMENT DISCIPLINE OUR 2016/2017 Achievements World Values Day The infographic below summarises all of our programme and event delivery that we have completed over the past academic year. Values are the things that are important to us, the foundation of our TAG FESTIVALS lives. They are deeply held principles that guide our choices and WITH 4 behaviours and influence our emotions. Values are the core of who 1,657 PUPILS 180 PARTICIPATED 14-16 YEAR OLDS PUPILS PARTICIPATED 364 COMPLETED THE 1 we are. They are our motivators, our drivers, the passion in our hearts ACROSS ALL 4 PROGRAMMES URBAN RUGBY SQUAD SELECTED 40YOUNG PEOPLE HITZ ON TRACK WITH 6 WEEKS OF SQUAD COMPLETE THE HITZ PROGRAMME PREMIERSHIP LEARNERS ACADEMY TRAINING SUPPORTED BY and the reason why we do the things we do. World Values Day is an RUGBY COMMUNITY NATIONAL EARLSDON RFC PROGRAMMES FINALS OVER - RUNNER opportunity for us to think about our most deeply held values and to act DELIVERED TO UP 2016 WINNER OF 7,380 on them. If we are aware of our values and put them into action each HITZ YOUNG

TEACHERS OFFERED 2016 2017 AMBASSADOR TICKETS ISSUED and every day, we can change our lives and change the world we live RUGBY CPD COACHING AWARD TO COVENTRY WORKSHOPS SCHOOLS & 1 URBAN RUGBY SQUAD in! Sign up your school to be part of World Values Day this year now! SCHOOLS COMMUNITY4 DEVELOPMENT PARTNERS PROGRAMMES DELIVERED TO 2 SELECTION EVENTS 6 COVENTRY PRIMARY & SECONDARY SCHOOLS SCHOOLS ATTENDING COMMUNITY For further information visit: www.worldvaluesday.com DELIVERY GROUP MEETINGS WITH LOCAL COMMUNITY PARTNERS PROGRAMME ACHIEVEMENTS DELIVERED TO

hosted by DELIVERED TO WINNER 2016 COMMUNITY Get involved - Be part of it! 8,654 PROJECT 27 OF THE YEAR PEOPLE ATTENDED THE CSW SPORTS PRIMARY AWARDS SCHOOLS SCHOOLS SINGHA 7’S FINALS DAY OVER AT RICOH ARENA, WASPS WINNERS! 11MEGA MEGA TAG 1,48 120 FESTIVALFESTIVAL PARTICIPANTS SCHOOLS INVOLVING PROGRAMME HOURS OF 26 COACHING SCHOOLS & 720 DELIVERED STEERING4 GROUP 1,539 MEETINGS WITH 364 PUPILS DELIVERED STRATEGIC THE BEARS 5’S PUPILS PROGRAMME HOURS OF PARTICIPATED PARTNERS 4 NATIONS SCHOOLS 4 DELIVERY FESTIVAL TO Choose a value Act on that value Share it Pass it on SUPPORTED THE 1 Choose a value that’s most Values are powerful when Share what you’ve done Nominate at least one I AM TEAM GB MEGA HALL OF EVENT WITH 1 FAME SCHOOLS important for you, the one acted on! Do something across the world with other person – family, PARTICIPANTS FESTIVAL TAG FESTIVALS 5,000 PARTICIPANTS that motivates you through NOW that brings your #worldvaluesday or send it friend or colleague – to SCHOOLS COVENTRY HOSTED RUGBY life, guides you through value passionately to life 21,009 SPORTS WEEK EXPO CONFERENCE to us on Twitter, Instagram, do the same! Challenge PART AT RICOH ARENA PEOPLE ATTENDED THE 4 NATIONS OF big issues and difficult – something challenging, Facebook or by email. them to choose their own THE BEARS 5’S DOUBLE HEADER AT RICOH ARENA choices, describes who you creative, fun. Decide that Send a photo or a video important value, act on it, SPORT ENGLAND FUNDED RUGBY LEAGUE PROJECT really are. acting on your values is RUGBY DAY clip, write a haiku, record share it, and then pass the XX now part of your life. Do a song – whatever works challenge on again to their VISITS TO THE NEW DELEGATION 1,015 WORLD RUGBY your bit to change the PEOPLE ATTENDING HALL OF FAME best for you. friends. 1,776 TO GIVE VISIT MUSEUM world! PEOPLE ENGAGED RUGBY A TRY!

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TEAMWORK RESPECT INTEGRITY ENJOYMENT DISCIPLINE Coventry Year one achievements - 2016/17 - A City of Rugby RWC2015 FAN ZONE TRAFALGAR SQUARE, LONDON Coventry - a “City of Rugby” is an initiative to INVITED TO BRING promote rugby and its core values within the city, RUGBY WORLD CUP REPRESENTED COVENTRY AT THE BRITISH COUNCIL 100 TROPHY TOUR 14 “RUGBY IS GREAT DAYS 2 GIRLS TO SHOWCASE with the objective of making Coventry one of the CONFERENCE” GIRLS RUGBY leading cities in the world for every level of the TO GO LAUNCH CITY WIDE sport by 2023 (rugby’s 200th anniversary). EVENT EVENTS IN RIO DE JANEIRO TO 5,000 REPRESENTING It is a formal collaboration between all organisations in the PARTICIPANTS AT LOCAL RUGBY FESTIVAL OF RUGBY 14 IN WAR STRATEGIC CLUBS RIO 2016 RUGBY 7’s city that have an interest in the game. These organisations MEMORIAL PARK PARTNERS 5 CITY WIDE SCHOOLS 6DELEGATES0 SCHOOLS FESTIVAL DELIVERED TO will work together to form a coherent framework for the SECURED 2016-17 development of rugby at all levels. £120,000 40 4 STRATEGIC PUPILS OF INVESTMENT INTO 8 OBJECTIVES VISION PARTICIPATED As a City of Rugby, Coventry aims to: NEW TOUCH RUGBY RUGBY 7’s PROGRAMMES AIMS SCHOOLS AT OLYMPICS

1. Inspire more people regularly to take part in rugby or adapted formats of the game. 8,654 CELEBRATED PEOPLE ATTENDED THE INTERNATIONAL Governance, Co-ordination & Delivery OLYMPIC SINGHA 7’S FINALS DAY YEAR ONE ACHIEVEMENTS ACCESSIBLE DAY FOR FIRST 2. Implement coherent and co-ordinated structures for Engage! has been commissioned by the City of Rugby Steering AT RICOH ARENA, WASPS WINNERS! RUGBY PILOTS TIME co-ordinated by WITH 6 COVENTRY SEND SCHOOLS participation, coaching and development. Group to undertake the strategic coordination of the City of SUPPORTED THE I AM TEAM GB OLYMPIANS EVENT WITH Rugby initiative, working closely with all key partners listed 6 ATTENDED PRIORITIES PUPILS PARTICIPATED 8 5,000 3. Increase the number of qualified and experienced club below and acting as the independent guardian of the City PARTICIPANTS and community rugby coaches, volunteers and referees. of Rugby strategy with the Rugby Football Union (RFU) and 4 NEW O2 TOUCH 14 Rugby Football League (RFL). CENTRES LAUNCHED STRATEGIC8 COMMUNITY DELIVERED ACROSS COVENTRY DELIVERY GROUP STEERING GROUP MEETINGS 4. Identify and support gifted and talented rugby players to THE BEARS 5’S MEETINGS HOSTED THE VISIT NOW! 4 NATIONS SCHOOLS COVENTRY reach their playing potential. PARTNERS FESTIVAL TO SPORTS WEEK 2015 & 2016 Organisations involved in the City of Rugby initiative include: LAUNCHED TROPHY TOUR 21,009 5. Ensure that all of the city’s rugby facilities are modern, INITIATIVE WITH PEOPLE ATTENDED THE 4 NATIONS Coventry Sports 1 PART RFU RFL PARTICIPANTS COVENTRY RUGBY, 500 OF THE DOUBLE HEADER AT RICOH ARENA PEOPLE of high quality and accessible. Foundation SCHOOLS ATTENDED WASPS & RUGBY DAY Warwickshire RFU COVENTRY BEARS TO Wasps Rugby Club Coventry Bears 6. Develop performance rugby and attract high profile Coventry Rugby 1,634 BEARS 5’S PEOPLE ATTENDED rugby events to the city. SPORT ENGLAND FUNDED HOSTED TO GIVE Premiership Rugby Coventry Sports Trust Coventry School Rugby RUGBY LEAGUE PROJECT DELEGATION RUGBY EXPO RUGBY A TRY! VISIT CONFERENCE 20,000 AT RICOH ARENA 7. Promote rugby in the city through effective rugby Coventry Sports Local Rugby Clubs Coventry City Council PEOPLE partnerships and communications. Network 1,776 PEOPLE ENGAGED University of 8. Coventry University Make Coventry a better place to live, work, study Warwick and visit. Website: www.cityofrugby.org Twitter: @CityofRugby

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TEAMWORK RESPECT INTEGRITY ENJOYMENT DISCIPLINE Engage Coventry

@engagecoventry

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