DOCSLIB.ORG

Evolutionsanta00mirarich.Pdf

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Evolutionsanta00mirarich.Pdf 88/74 of California Regional Oral History Office University The Bancroft Library Berkeley, California The Wine Spectator California Winemen Oral History Series Norbert C. and Edmund A. Mirassou THE EVOLUTION OF A SANTA CLARA VALLEY WINERY With an Introduction by Maynard A. Amerine An Interview Conducted by Ruth Teiser in 1984 The of the of California Copyright (T) 1986 by Regents University All uses of this manuscript are covered by a legal agreement between the University of California and Norbert C. and Edmund A. Mirassou dated July 29, 1986. The manuscript is thereby made available for research purposes. All literary rights in the manuscript, including the right to publish, are reserved to The Bancroft Library of the University of California at Berkeley. No part of the manuscript may be quoted for publication without the written permission of the. Director of The Bancroft Library of the University of California at Berkeley. Requests for permission to quote for publication should be addressed to the Regional Oral History Office, 486 Library, and should include identification of the specific passages to be quoted, anticipated use of the passages, and identification of the user. The legal agreement with Norbert C. and Edmund A. Mirassou requires that they be notified of the request and allowed thirty days in which to respond. It is recommended that this oral history be cited as follows : Norbert C. and Edmund A. Mirassou, "The Evolution of a Santa Clara Valley Winery," an oral history conducted in 1985 by Ruth Teiser, Regional Oral History Office, The Bancroft Library, University of California, Berkeley, 1986. Copy No. NORBERT C. and EDMUND A. MIRASSOU 1986 Photograph by Ruth Teiser SAN FRANCISCO EXAMINER May 3, 1992 ure. He was 77. Norbert C. Mirassou Mr. Mirassou and his brother, Winemaker Edmund, ran the Mirassou winery for more than 30 years before EXAMINER NEWS SERVICES handing the business over to three SAN JOSE Norbert C. Mir nephews, the family's fifth genera tion of winemakers. assou, a fourth-generation wine- maker known for his down-to- A colorful character known as earth management style, died "Mr. Norb" or simply "Norb," Mr. Thursday of congestive heart fail Mirassou favored Hawaiian shirts and made a point of greeting sever al dozen employees each day. "He was very precious to me and my brothers," said Dan Miras sou, one of the nephews who now run the winery. Edmund Mirassou credited his brother for bringing sprinklers into the grape fields. "Sprinkler systems had been used on alfalfa and in pastures, but Norbert adopted it" for their vine yards, he said. Soon afterward, wineries across the state began us ing similar methods, he said. Mr. Mirassou also rigged a fork- lift that could run on the fields' muddy terrain in order to bring boxed grapes rather than having them carried by hand. Mr. Mirassou was a founding member and former chairman of the California Wine Advisory Board, member of the Wine Insti tute and member of the Santa Cla ra County Winegrowers Associa tion. Besides his brother, Mr. Miras sou is survived by his wife, Ruth; a sister; a son; a daughter; four grandchildren; and two great grandchildren. E2 San 3tanci5co <tyromdf OBITUARIES Edmund Mirassou Edmund of Mirassou, patriarch In 1977, Mr. Mirassou comment the oldest in ed on winemaking family winery history in California: the United died States, Wednesday "People do not realize how much in San Jose. He was 78. the image and economics of fine Mr. Mirassou was born in San winemaking have changed. Until Jose, hi the fourth generation of 1950 winemakers were viewed as the viticultural family descended bootleggers, not artists. Fine wine- from Louis Pellier, who came to making was also not profitable. You California with grape cuttings hi have to have a rich uncle or 1848, and his brother Pierre, who outside money." arrived in 1850. Mr. Mirassou was also known as a Mr. Mirassou attended San Jose critic of how expanding subdivi sions State College. In 1937, he took over transformed the central the Mirassou vineyard, which coast. dates from 1854. He it ran for 30 He is survived by sons James years with his brother Peter Norbert, and Daniel, and a daughter who died in 1992. Colleen, all of San Jose. Mr. Mirassou became president A funeral will be held at 10 a.m. of the winery in 1960. Until the at the today Carmelite Monastery 1960s, most of Mirassou's business 12455 Clayton Road, San Jose, fol was in with wine bulk, transported lowed by a wake at noon at the in barrels and casks, by ship and Mirassou Winery in San Jose. to tram, other wineries which sold Stephen Schwartz the product under their own la bels. The business was centered in a major Santa Clara valley holding of 400 acres until 1961, when the family acquired the 300-acre Mis sion Ranch at Soledad, followed by the nearby 650-acre San Vicente Ranch. The Mirassou brothers intro duced various innovations, includ ing an overhead sprinkling system that made it possible to grow vines in Monterey County. The county was attractive for wine grapes be cause, unlike Sonoma and Napa, it had no history of Phylloxera, the dreaded louse that has devastated vines of European origin. The company's success contrib uted to the rise of the Central v Coast as a major re-3Pf ' winemaking -. &%^>T Wine Institute July 31, 1996 Edmund Mirassou, a former WI chairman of the board and key figure tarnunaFH H MirassouM' < in tne California wine industry, passed away July 24 in San Jose after Passes at 78 Away a short illness. After taking over the family's enterprise in 1937, Mirassou and his brother Norbert built it into one of the state's most successful wineries. Their families' contributions to the wine indus try include developing the first permanent vineyard irrigation sys tem, testing and advancing mechanized grape harvesting and pio neering commercial winegrowing in Monterey County. Mirassou was also chairman for 20 years of the Wine Advisory Board and an advisor to the Governor for the State Board of Food and Agriculture. He was instrumental in founding the American Vineyard Foundation and the Winegrowers of California and was the Winegrower's first chairman. He was named "Man of the Year" in 1979 by "Wines and Vines" magazine. In lieu of flowers, the family requests that donations be sent to the Carmelite Monastery in San Jose or the American Vineyard Foundation, P.O. Box 414, Oakviiie, CA 94562. Wines and Vines September 1996 California wine industry. He and his late brother, Norbert, turned the winery, in San Jose's Evergreen district near Mt. Hamilton, from a bulk producer to a producer of case- goods. Ed Mirassou was known for his dedication to the industry, and was a former chairman of Wine Institute and for 20 years was chairman of the-then Wine Advisory Board. He was a founder of the American Vineyard Founda tion and in 1979 was named "Man of the Year" by Wines & Vines magazine. He and his brother, Norbert, who died in 1992 and was known for his garish sport shirts, operated the winery since 1937. The founder of the winery was Pierre Pellier, Ed's great-grandfather, who brought vine cuttings from his native France in the 1850s. Edmund Mirassou believed in giving something back to society; in that regard, he was a board member of the Santa Clara Valley Water District, the Evergreen Soil Conserva tion District and Alexian Brothers Hospital. He also was a marketing advisor for Santa Clara University and the University of San Francisco. He was preceded in death by his wife of 56 years, Millie, last September. Survivors in clude sons Daniel, Peter and James, daughter EDMUND A. Colleen, 12 grandchildren and 18 great-grand children. MIRASSOU The family requested donations be made to the Carmelite Monastery in San Jose (12445 DIES AT 78 Clayton Road) or the American Vineyard Foundation, (P.O. Box 414, Oakville, Calif. Edmund A. Mirassou, a leader of the Cal 94562). Mirassou what is about ifornia wine industry and wine family patri (Ed personified special the wine He was a man who arch, died July 24 at San Jose. He had had heart industry. special achieved much in his all-too-short Those surgery and surgeons later discovered he had lifespan. acute leukemia. who knew him are privileged; he shall be missed Ed Mirassou was a longtime leader of the Ed.) TABLE OF CONTENTS Norbert C. and Edmund A. Mirassou PREFACE i INTRODUCTION, by Maynard A. Amerine v INTERVIEW HISTORY vi BRIEF BIOGRAPHIES vii INTERVIEW WITH NORBERT C. MIRASSOU I EARLY YEARS, 1914-1937 1 Peter L. Mirassou and His Family 1 Growing, Packing, and Selling Grapes 5 The Two Brothers Take Over 12 II MIRASSOU VINEYARDS, 1937-1966 15 Going Into the Bulk Wine Business 15 Pioneering Plantings in Monterey County 19 Adding Land in Santa Clara County 25 III EXPANSION, 1966 TO THE PRESENT 30 Mechanizing Harvesting 30 Field Crushing and Pressing 35 From Bulk to Bottling 41 The Mirassou Sales Company and San Vicente Vineyards 46 The Mirassou Nursery 51 Urbanization in the Santa Clara Valley 55 INTERVIEW WITH EDMUND A. MIRASSOU I "GETTING STARTED OVER AGAIN," 1936-1941 58 Prohibition and Repeal 58 The Brothers Divide Responsibilities 65 The Bulk Wine Business 68 II EXPANSION, 1941-1966 70 Land Purchases 70 Wine Pioneers in Monterey County 73 Mechanical Harvesting and Field Crushing 79 Bottling the Mirassou Wines 80 The Fifth Generation Takes Charge 84 Ill GROWTH OF THE CALIFORNIA WINE ORGANIZATIONS The Wine Advisory Board 92 Creation, 1938 97 Early Work Trade Barriers Public Education Staff Members Activities, 1951-1970s Dissent and Discontinuation, 1975 12 The Winegrowers of California and The California Association of Winegrape Growers The Wine Institute IV EDMUND MIRASSOU'S OTHER BOARD ACTIVITIES 132 TAPE GUIDE 136 APPENDIX A - "Mirassou Vineyards First in Vineyard Crushing," speech by E.
Load more

Recommended publications
  • Wine History, Wine Tasting & Book Signing on January 22* New Exhibit
    SARATOGA HISTORICAL FOUNDATION PO BOX 172, SARATOGA, CALIFORNIA 95071 January 2013 Wine history, wine tasting & book signing on January 22* new exhibit— Remembering the Blossom Festival opens Feb. 6* March 19 lecture on The Dead Speak* March 24, The Blossom Festival at the Saratoga Civic Center!* Renew your membership today! A Special Evening of Wine History and Wine Tasting on January 22 The Saratoga Historical Foundation presents “The History Fine Wine Tasting of Winegrowing in the Foothills of the Santa Clara Valley” Wine tasting will include the fine wines from by Wine and Viticulture Historian Charles Sullivan along Cooper-Garrod Estate Vineyards, House Family Winery, with a wine tasting and book signing. The event will take Guglielmo Winery and The Mountain Winery. See pages 4- place on Tuesday, January 22. The presentation and wine 5 for more information on these wineries. tasting will take place at the Immanuel Lutheran Fellowship About the Lecture Hall at 14103 Saratoga Avenue in Saratoga. The lecture Sullivan will trace the development of winegrowing in will be free and begin at 7:30 PM. The wine tasting will cost California from the mission period forward. The early $15 and begin at 6:30 PM. The event is open to the public. pioneers, wine war, phylloxera, Prohibition and more will be A prolific author on California wine, Sullivan will focus covered. on the history of winegrowing on the west side and in the Don’t miss this exciting lecture! foothills of the Santa Clara Valley with a special emphasis As vintner Paul Masson would say at the age of 80, “My on the Saratoga area.
    [Show full text]
  • Paulmassonwinery00katzrich.Pdf
    University of California Berkeley REGIONAL ORAL HISTORY OFFICE of California Regional Oral History Office University The Bancroft Library Berkeley, California The Wine Spectator California Winemen Oral History Series Morris Katz PAUL MASSON WINERY OPERATIONS AND MANAGEMENT, 1944-1988 With an Introduction by Otto E. Meyer An Interview Conducted by Ruth Teiser in 1990 Copyright 1990 by The Regents of the University of California MORRIS KATZ Since 1954 the Regional Oral History Office has been interviewing leading participants in or well -placed witnesses to major events in the development of Northern California, the West, and the Nation. Oral history is a modern research technique involving an interviewee and an informed interviewer in spontaneous conversation. The taped record is transcribed, lightly edited for continuity and clarity, and reviewed by the interviewee. The resulting manuscript is typed in final form, indexed, bound with photographs and illustrative materials, and placed in The Bancroft Library at the University of California, Berkeley, and other research collections for scholarly use. Because it is primary material, oral history is not intended to present the final, verified, or complete narrative of events. It is a spoken account, offered by the interviewee in response to questioning, and as such it is reflective, partisan, deeply involved, and irreplaceable. ************************************ All uses of this manuscript are covered by a legal agreement between the University of California and Morris Katz dated March 19, 1990. The manuscript is thereby made available for research purposes. All literary rights in the manuscript, including the right to publish, are reserved to The Bancroft Library of the University of California, Berkeley.
    [Show full text]
  • E&J Gallo/Constellation
    ANALYSIS OF AGREEMENT CONTAINING CONSENT ORDERS TO AID PUBLIC COMMENT In the Matter of E. & J. Gallo Winery, Dry Creek Corporation, and Constellation Brands, Inc., File No. 191-0110, Docket No. C-4730 I. INTRODUCTION AND BACKGROUND The Federal Trade Commission (“Commission”) has accepted for public comment, subject to final approval, an Agreement Containing Consent Orders (“Consent Agreement”) from Respondent E. & J. Gallo Winery (“Gallo”), a wholly owned subsidiary of Respondent Dry Creek Corporation (“Dry Creek”), and Respondent Constellation Brands, Inc. (“Constellation”) (collectively, “Respondents”). The purpose of the Consent Agreement is to remedy the anticompetitive effects that would likely result from Gallo’s acquisition of certain Constellation assets (“the Acquisition”). To resolve the Commission’s concerns, Gallo and Constellation elected to remove J Roget, Cook’s, Paul Masson brandy, high color concentrates (“HCCs”), and the Mission Bell winery from the asset purchase agreement. Under the terms of the proposed Decision and Order (“Order”) contained in the Consent Agreement, Constellation is required to maintain the viability of the J Roget and Cook’s assets. The Order also requires that (1) Constellation divest its Paul Masson brandy to the Sazerac Company, Inc. (“Sazerac”); (2) Gallo divest its Sheffield Cellars and Fairbanks low-priced port and sherry brands to Precept Brands LLC (“Precept”); and (3) Constellation divest its HCCs business to the Vie-Del Company (“Vie-Del”). The Commission and the Respondents have also agreed to an Order to Maintain Assets. This order requires Gallo and Constellation to retain and maintain the assets that the Consent Agreement requires them to divest, pending their divestiture.
    [Show full text]
  • January 2011 Newsletter
    SARATOGA HISTORICAL FOUNDATION PO BOX 172, SARATOGA, CALIFORNIA 95071 January 2011 Don’t miss the free lecture on New Almaden January 17; New exhibit on woman’s suffrage opening February 6; Check out the Mustard Faire March 6; Don’t miss the March 21 lecture on Sarah Winchester; And renew your membership today !!!! scare halted the last attempts to reduce the still potentially New Almaden—Once the Largestprofitable Quicksilver cinnabar. Boudreault Minenotes information in California--Free Lecture “The History of New Almaden—Once the Largest Was discovered and this issue will be included in the Quicksilver Mine in California” will be presented on presentation. Monday, January 17 by noted authors and local historians The New Almaden Quicksilver Mine produced over $75 Art Boudreault and Mike Boulland. million from some of the deepest network of quicksilver The program will take place on January 17, at 7:15 PM. shafts on earth. Diverse laborers populated this thriving Those participating in the potluck dinner should arrive at town, creating neighborhoods called Hacienda, Englishtown, 6:30 PM and bring food to share, your own dishes and eating and Spanishtown along with the mine manager’s stately utensils. Beverages of water, tea or coffee will be provided. home, Casa Grande. Although the mines are now closed and The Immanuel Lutheran Church is located at 14103 Saratoga the great ore furnace cold, the Casa Grande still stands along Avenue in Saratoga. The with a residential community that event is free and open to the was placed on the National public. Register of Historic Places in New Almaden is located 1963.
    [Show full text]
  • Pinotfile Vol 5, Issue 29
    Santa Cruz Mountains Part 1 PinotFile Volume 5, Issue 29 The First Wine Newsletter Devoted to Pinotaficionados March 24, 2006 Paradise for Pinot Twenty-five years and my life is still Trying to get up that great hill of hope For a destination And I realized quickly when I knew That the world was made up of this brotherhood of man For whatever that means I wake up in the morning I step outside Take a deep breath and get real high And I scream from the top of my lungs What’s going on? These lyrics from the 4 Non-Blondes’ song, What’s Going On?” seem to be very apropos for the Santa Cruz Mountains. It was a little over twenty-five years ago when excellent examples of mountain-grown Pinot Noir from David Bruce and Mount Eden gave notice of the potential of this region for premium California Pinot Noir. A certain mountain spirit now echoes through these mountains and a hardy brotherhood of passionate Pinot Noir producers are bringing some serious wines to the market. Standing in one of the picturesque Santa Cruz Mountain vineyards which overlook the Pacific Ocean or the bustling Silicon Valley and Bay Area below, it is easy to get real high. So what’s going on, you ask? Pinot Noir has found a home in this California paradise. Volume 5, Issue 29 Page 2 The history of winegrowing in the Santa Cruz Mountains dates back to at least the 1850s when Agostin Haraszthy, and separately, former governor Leland Stanford, planted substantial vineyards in the hills.
    [Show full text]
  • San Jose, California Story Ideas
    San Jose, California Story Ideas Garage Culture: A Transcendent Force Behind Silicon Valley Technology Innovative beyond belief, Silicon Valley transcends technology. The legacy dates back to 1939 when two Stanford engineers William Hewlett and David Packard founded Hewlett-Packard. HP’s production began in their Palo Alto garage and inspired decades of would- be successors including two other garage types, Steve Jobs and Steve Wozniak. Jobs and Wozniak cemented Silicon Valley’s reputation as the place where revolutionary change blossoms from unassuming places, by creating the first Apple computer in the Wozniak family’s San Jose garage. On November 2017, Apple debuted the Apple Park Visitor Center with a 3D model of the new campus that can be viewed through augmented reality, the latest Apple products with exclusive merchandise only found at Apple Park, a café and an observation deck. Apple Park Visitor Center Ridge Vineyards Trace Pinot Noir to its California Roots and explore one of the States Oldest Wine Regions The Santa Cruz Mountains and Santa Clara Valley are two of California’s oldest wine producing regions. Grapes were grown here for commercial use in the mid 19th century. The region boasts award-winning wines produced by prolific winemakers Etienne Theé, Paul Masson and Paul Draper. As a result, the valley brought Pinot Noir vines to California, famed sparkling wine, won best wine at the Judgment of Paris re-enactment and claims the states 4th oldest continuously operating winery. From Pinot Noir to Sauvignon Blanc Silicon Valley’s wine region is quoted by Wine Specta- tor the “most underappreciated appellation in the world”.
    [Show full text]
  • Pinotfile Vol 7 Issue 14
    Santa Cruz Mountains Part II Volume 7, Issue 14 March 13, 2009 Santa Cruz Pinot Noirz Although one of the cradles of Pinot Noir in California, the Santa Cruz Mountains has been known more for its eccentric and Bohemian residents than its viticultural heritage. The reasons for this are evident when you drive through the hilly landscape. Unlike every other major winegrowing region in California, wineries and vineyards are not visible from the major thoroughfares. Vineyard sites are rugged and remote, often tucked into a nook or cranny among heavily forested woods or perched on a hilltop accessible only by a lengthy and precarious narrow road. Signage directing visitors to wineries is nonexistent and locals quickly remove even the smallest roadside placard. The maps of the area often show the roads as straight lines when they are more likely to zigzag like crazy. Speaking of zigzag, the low-key residents of the Santa Cruz Mountains often have more interest in the crop you can smoke than the one you can drink. The history of winegrowing in the Santa Cruz Mountains goes back to at least the early 1860s. Loggers and timber men had come to the Santa Cruz Mountains after the Gold Rush, clearing the land and making it suitable for planting a variety of crops. Tree fruits and grapes were found to thrive on the mountain slopes. George and John Jarvis bought 160 acres at $4.69 per acre in the Vine Hill region of Santa Cruz County in 1863 and planted grapes. The Jarvis Brothers Vineyard consisted of 2,000 acres by 1867.
    [Show full text]
  • San Jose, California Story Ideas
    San Jose, California Story Ideas Garage Culture: A Transcendent Force Behind Silicon Valley Technology Innovative beyond belief, Silicon Valley transcends technology. The legacy dates back to 1939 when two Stanford engineers William Hewlett and David Packard founded Hewlett-Packard. HP’s production began in their Palo Alto garage and inspired decades of would- be successors including two other garage types, Steve Jobs and Steve Wozniak. Jobs and Wozniak cemented Silicon Valley’s reputation as the place where revolutionary change blossoms from unassuming places, by creating the first Apple computer in the Wozniak family’s San Jose garage. On November 2017, Apple debuted the Apple Park Visitor Center with a 3D model of the new campus that can be viewed through augmented reality, the latest Apple products with exclusive merchandise only found at Apple Park, a café and an observation deck. Apple Park Visitor Center Ridge Vineyards Trace Pinot Noir to its California Roots and explore one of the States Oldest Wine Regions The Santa Cruz Mountains and Santa Clara Valley are two of California’s oldest wine producing regions. Grapes were grown here for commercial use in the mid 19th century. The region boasts award-winning wines produced by prolific winemakers Etienne Theé, Paul Masson and Paul Draper. As a result, the valley brought Pinot Noir vines to California, famed sparkling wine, won best wine at the Judgment of Paris re-enactment and claims the states 4th oldest continuously operating winery. From Pinot Noir to Sauvignon Blanc Silicon Valley’s wine region is quoted by Wine Specta- tor the “most underappreciated appellation in the world”.
    [Show full text]
  • Paul Masson Records
    http://oac.cdlib.org/findaid/ark:/13030/kt8000374n No online items Inventory of the Paul Masson Records Finding aid created by Manuscript Archivist Elizabeth Phillips. Department of Special Collections General Library University of California, Davis Davis, CA 95616-5292 Phone: (530) 752-1621 Fax: Fax: (530) 754-5758 Email: [email protected] © 2010 The Regents of the University of California. All rights reserved. Inventory of the Paul Masson D-357 1 Records Creator: Paul Masson (Firm) Title: Paul Masson Records Date: 1872-2000 Date (bulk): 1872-1929 Extent: 2.8 linear feet Abstract: Correspondence, ledger books, scrapbooks, and photographs from Masson's Santa Clara County, California, vineyards. Collection also includes notes on Masson by UC Davis Professor of Viticulture and Enology Harold P. Olmo. Phyiscal location: Researchers should contact Special Collections to request collections, as many are stored offsite. Repository: University of California, Davis. General Library. Dept. of Special Collections. Davis, California 95616-5292 Collection number: D-357 Language of Material: Collection materials in English History Paul Masson (1859-1943) was born into a family of winemakers in the Burgundy region of France. Throughout the 1860s, European vineyards had been devastated by a severe infestation of Phylloxera, and Masson's best option for finding work was to join other winemakers who had left for the United States. He set out for California in 1878. Once in California, Masson was introduced to fellow Frenchman Charles Lefranc and began working with him at his vineyard, Almaden, in the Santa Clara valley. In 1888, Masson married Lefranc's daughter Louise and the business officially became the Lefranc Masson Wine Company.
    [Show full text]
  • Collection of Material About Wine, Ca
    http://oac.cdlib.org/findaid/ark:/13030/tf1j49n77m No online items Finding Aid for the Collection of Material about Wine, ca. 1958-1994 Processed by Manuscripts Division staff; machine-readable finding aid created by Caroline Cubé UCLA Library, Department of Special Collections Manuscripts Division Room A1713, Charles E. Young Research Library Box 951575 Los Angeles, CA 90095-1575 Email: [email protected] URL: http://www.library.ucla.edu/libraries/special/scweb/ © 1998 The Regents of the University of California. All rights reserved. Note Biological and Medical Sciences --Agriculture --Plant CultureHistory --History, California --GeneralGeographical (By Place) --California Finding Aid for the Collection of 862 1 Material about Wine, ca. 1958-1994 Finding Aid for the Collection of Material about Wine, ca. 1958-1994 Collection number: 862 UCLA Library, Department of Special Collections Manuscripts Division Los Angeles, CA Contact Information Manuscripts Division UCLA Library, Department of Special Collections Room A1713, Charles E. Young Research Library Box 951575 Los Angeles, CA 90095-1575 Telephone: 310/825-4988 (10:00 a.m. - 4:45 p.m., Pacific Time) Email: [email protected] URL: http://www.library.ucla.edu/libraries/special/scweb/ Processed by: Manuscripts Division staff, 1994 Encoded by: Caroline Cubé Online finding aid edited by: Josh Fiala, December 2002 © 1998 The Regents of the University of California. All rights reserved. Descriptive Summary Title: Collection of Material about Wine, Date (inclusive): ca. 1958-1994 Collection number: 862 Extent: 15 boxes (7.5 linear feet) 3 oversize boxes Repository: University of California, Los Angeles. Library. Department of Special Collections. Los Angeles, California 90095-1575 Physical location: Stored off-site at SRLF.
    [Show full text]
  • Where in the World Is San Benito? a History of the Grape Growing and Winemaking Efforts in the “Forgotten” County
    grape growing Central Coast Spotlight: Where in the World is San Benito? A history of the grape growing and winemaking efforts in the “forgotten” county Tony Correia Tony Correia is recognized as a leading authority on the valuation of vineyards and wineries. He is a frequent speaker on the wine industry and vineyard and winery markets, valuation, taxation and estate planning issues. Correia has also qualified as an expert witness in many local, State and Federal courts in California, Arizona, Nevada and Illinois. He was also recently recognized as one of four top leaders in the wine industry at a gathering of the Top 50 Leaders in the Wine Business. Eden Rift Vineyards SAN BENITO COUNTY IS often described as the sleepy, or forgotten, vineyards and the largest wine storage warehouses in the world (housing backwoods of wine country. However, the history of the county reveals some the Almaden and Paul Masson wine brands), the region suffered from a very interesting times. Baby Boomers may remember the area as the site of decrease in attention as the wine world changed. Many thousands of acres Marlon Brando’s breakout 1953 movie, The Wild One, depicting the true were abandoned after those brands were gobbled up by the global behemoths story of a motorcycle gang that terrorized Hollister, the county seat, in 1947. in a series of large scale mergers and acquisitions. Both brands were even- But few of the younger generations even know where the county—or its tually moved to the large Paul Masson facility in eastern Madera County in two cities, Hollister and San Juan Bautista—are.
    [Show full text]
  • Federal Register/Vol. 86, No. 2/Tuesday, January 5, 2021/Notices
    Federal Register / Vol. 86, No. 2 / Tuesday, January 5, 2021 / Notices 301 Current presumptive CMP Adjusted presumptive CMP CFR citation (through January 14, 2021) (beginning January 15, 2021) Tier One CMP ............................................. $4,098 .............................................................. $4,146. Tier Two CMP ............................................. $40,979 ............................................................ $41,463. Tier Three CMP 19 ....................................... $2,048,915 ....................................................... $2,073,133. 20580; or deliver your comment to the CC–5610 (Annex D), Washington, DC Federal Deposit Insurance Corporation. following address: Federal Trade 20580; or deliver your comment to the Dated at Washington, DC, on December 30, Commission, Office of the Secretary, following address: Federal Trade 2020. Constitution Center, 400 7th Street SW, Commission, Office of the Secretary, Constitution Center, 400 7th Street SW, James P. Sheesley, 5th Floor, Suite 5610 (Annex D), Washington, DC 20024. 5th Floor, Suite 5610 (Annex D), Assistant Executive Secretary. FOR FURTHER INFORMATION CONTACT: Washington, DC 20024. If possible, [FR Doc. 2020–29175 Filed 1–4–21; 8:45 am] Elizabeth Arens (202–326–3552), submit your paper comment to the BILLING CODE 6714–01–P Bureau of Competition, Federal Trade Commission by courier or overnight Commission, 600 Pennsylvania Avenue service. NW, Washington, DC 20580. Because your comment will be placed FEDERAL TRADE COMMISSION on the publicly accessible website at SUPPLEMENTARY INFORMATION: Pursuant [File No. 191 0110] https://www.regulations.gov, you are to Section 6(f) of the Federal Trade solely responsible for making sure that Commission Act, 15 U.S.C. 46(f), and your comment does not include any E. & J. Gallo Winery and Constellation FTC Rule 2.34, 16 CFR 2.34, notice is Brands; Analysis of Agreement sensitive or confidential information.
    [Show full text]