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Economic Value and Impact of Yorkshire Sculpture Park

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Economic Value and Impact of Yorkshire Sculpture Park Economic Value and Impact of Yorkshire Sculpture Park Final Report October 2011 Carlisle Leicester Suite 7 (Second Floor) 1 Hewett Close Carlyle’s Court Great Glen 1 St Mary’s Gate Leicester Carlisle CA3 8RY LE8 9DW t: 01228 402 320 t: 0116 259 2390 m: 07501 725 114 m: 07501 725115 e: [email protected] e: [email protected] www.dcresearch.co.uk Economic Value and Impact of Yorkshire Sculpture Park: Final Report CONTENTS KEY FINDINGS...........................................................................................1 1. INTRODUCTION AND BACKGROUND ....................................................2 2. KEY QUANTITATIVE ECONOMIC IMPACTS .............................................4 Visitor Impacts .................................................................................4 Employment and Procurement Impacts................................................7 3. ADDITIONAL AND CATALYTIC IMPACTS, AND ADDED VALUE...................9 Education and Learning .....................................................................9 Supporting Local Priorities................................................................ 10 Profile Impacts ............................................................................... 12 Summary and Future Impacts .......................................................... 13 APPENDIX 1: CONSULTEES ....................................................................... 15 APPENDIX 2: GLOSSARY OF KEY TERMS ..................................................... 16 Economic Value and Impact of Yorkshire Sculpture Park: Final Report KEY FINDINGS This report sets out the findings of an assessment of Yorkshire Sculpture Park’s economic value. The findings in this report are founded upon rigorous economics and national best practice approaches (i.e. HM Treasury ‘Green Book’, English Partnerships and Scottish Enterprise) on Economic Impact Assessments and Additionality1. The estimated economic impact of visitors to Yorkshire Sculpture Park (YSP) in the 12 months to 31st August 2011 is worth at least £4.96million and could well be in the order of £5.53million2 in its value to the local economy. In terms of employment this is the equivalent of supporting between 63 and 70 full time jobs3. Whilst YSP’s employment and spending effects are partially included in these visitor impacts, (as revenues from the visitors to YSP will contribute both towards employee salaries and the purchase of goods and services), employment data suggests that 108 FTE jobs at YSP support a further 25 FTE jobs in Wakefield and Barnsley, and 19 FTE jobs elsewhere in the Rest of West Yorkshire and the Rest of Yorkshire. Furthermore, £1.98million of direct procurement spent by YSP creates an estimated £86,000 of additional spending effects in Wakefield and Barnsley, and a further £165,000 and £184,500 in the Rest of West Yorkshire and the Rest of Yorkshire respectively. Whilst not quantifiable, the wider economic role of YSP provides a number of significant catalytic and strategic added value impacts in terms of profile and reputation, educational and community development impacts, and supports partners in delivering their own priorities: . YSP has an international profile and reputation, and is regarded by partners as being both unique and ‘a really high quality, exceptional world class organisation’. The Park has the ability to attract international collectors and critics. Through the quality of its programme YSP has significant strengths in joining up Arts Council England’s strategy to provide ‘Great Art for Everyone’. The green space that is developed and managed by the Park is regarded by many partners as being a critical element of the success of the Park, and whilst its impact in isolation is difficult to quantitatively measure, it is fundamental to the sense of uniqueness that partners have repeatedly highlighted. YSP has a strategic fit with a range of local policy agendas across Wakefield and Barnsley through enhancing and supporting the development of cultural and tourist facilities in order to support wider economic growth and promote sustainable development. The Park attracts around 45,000 participants each year as part of its Learning Programme, and through education and community projects, YSP delivers against Culture Creates outcomes for Wakefield Council’s Creative Partners Grant Scheme. YSP has also developed a particularly strong relationship with communities in Castleford through its work with the Castleford Heritage Trust. 1 See HM Treasury’s The Green Book: Appraisal and Evaluation in Central Government (2003); Scottish Enterprise’s Additionality & Economic Impact Assessment Guidance Note (2008); and English Partnership’s Additionality Guidance (3rd Edition, 2008). 2 £4.96million is based on an average of 2.6 people per car entering the Park (a measure used since 1999), and £5.53million based on 2.9 people per car entering the Park. Recent research suggests that whilst 2.9 could be a reasonable average, evidence will need to be assessed over a 12 month period to confirm its reliability. 3 These impacts are created as a result of visits to YSP, and whilst it cannot be specifically claimed that all impact is contained in Wakefield or Barnsley (as visitor movements off site cannot meaningfully captured) it is plausible to say that impacts will be largely contained within West Yorkshire. 1 Economic Value and Impact of Yorkshire Sculpture Park: Final Report 1. INTRODUCTION AND BACKGROUND Introduction 1.1 DC Research was appointed by Yorkshire Sculpture Park (YSP) in September 2011 to undertake an assessment of the Park’s economic value. This included capturing the value of the Park to the local economy in terms of visitors and tourism, employment, procurement and commercial impacts, the contribution the Park makes to national and local strategies and priorities, and understanding the catalytic and added value impacts of the Park to Wakefield, Barnsley and the surrounding area. 1.2 This final report (produced in October 2011) sets out an estimation of the economic value of YSP expressed through visitor impacts; direct, indirect and induced employment and procurement effects; and capital expenditure impacts, balanced by strategic and catalytic impacts and insights from partners and stakeholders. The report is aimed at informing and supporting advocacy in terms of the footprint and economic role of YSP, demonstrating the Park’s economic value to local and regional influencers and partners. 1.3 Consultations were carried out with key partner representatives from Wakefield Council, Barnsley Council, Arts Council England, Castleford Heritage Trust, Rushbond PLC, Welcome to Yorkshire and, of course, YSP as part of this study, and DC Research is most grateful for the insight, perspectives and the time given by all the consultees involved. These discussions helped shape the specific assumptions used in the analysis, and also served to capture the catalytic and strategic added value impacts of the Park. 1.4 Finally, DC Research would also like to thank Richard Dean, Paul Rogers and Victoria Collins from YSP, for their guidance and advice, and the provision of key datasets and survey support. Background 1.5 Yorkshire Sculpture Park (YSP) opened in 1977 with the goal of providing ‘great art for everyone’. The Sculpture Park, located outdoors in 500 acres of land in West Bretton, Wakefield is designed to remove barriers to art and encourage greater participation. The Park forms a ‘gallery without walls’ and began with £1,000 investment and 31 sculptures. Since then the Park has grown, now including five indoor galleries, is also now an international centre for modern and contemporary sculpture with regular changing exhibitions. 1.6 The open nature of the Park is designed to encourage visitors to explore the relationship between art and nature, allowing all visitors to make their own personal discoveries. Sculptures and site specific permanent works from some of the 20th Century’s leading artists including Antony Gormley, Henry Moore, Anthony Caro, Barbara Hepworth, James Turrell, Andy Goldsworthy and David Nash, are on display both outdoors and in the indoor galleries. The five indoor galleries include: the Underground Gallery, Bothy Gallery, Garden Gallery, The Chapel, and Longside (the hillside facing the original park). 1.7 Since the summer of 2011, visitors can also explore some of YSP’s historic lakes and woodland following extensive work funded by Natural England’s Higher Level Stewardship Scheme. This £500,000 investment allowed YSP to develop and enhance 85 acres of woodland nature reserve, restoring water management infrastructure, historic footpaths, bridges, follies, a Greek-style summer house, a 2 Economic Value and Impact of Yorkshire Sculpture Park: Final Report Boat House, Obelisk, Stepping Stones and a Shell Grotto to open up historic vistas and views to augment the landscape. 1.8 Whilst there are over 30 other sculpture parks and gardens in England4, YSP is unique due to its changing exhibition programme, and the size of the grounds make the park one of the largest in the world. YSP was also the first permanent park in the UK dedicated to exhibiting sculpture outdoors year-round. 1.9 In addition to the sculpture exhibitions, YSP also has facilities such as large restaurant, shop, coffee bars, and auditorium and meeting rooms. Furthermore, the venue hosts a range of workshops courses and lectures as well as guided tours. The park is run as a charity and admission is free, with parking costing £5
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