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The Mobile Broadcast Media Opportunity

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The Mobile AliBroadcast Zamiri MediaFLOMedia Technologies MayOpportunity , 2007 Ali Zamiri International Business Development MediaFLO Technologies “Tomorrow’s cell phone will entertain, amaze - and even make calls” (Fortune Magazine, October 2006) • Live TV Channels – Live TV broadcasts • Health and Fitness – Monitor your heart rate • Tagging – Share your favorite restaurant with friends • Personal Identification – Gain access to data • Digital Wallet – Mobile commerce • Media Center – Get connected with other in-home devices through Wi-Fi Source: Fortune / Samuel Velasco / 5W Infographics Today’s Wireless Landscape Nearly one third of the world has a cell phone. Source: ZDNET Research, 2006 Rich Consumer Experience Key >Subscription-based service >QVGA live streaming video, up to 30 frames per second >Clipcasting™ – network scheduled media >Datacasting – phone as lifestyle management device >Interactive services for two-way exchange The Evolution of Mobile Devices • Mobile devices now offer a wide range of services • The natural next step – a breadth of digital quality, live broadcast mobile media offerings Projected Mobile TV Handset Shipments Reflect Demand Source: ABI Research, 2006 Mobile Broadcast TV Trials & Launches • Technical trials vastly outnumber commercial launches • There is no significant mobile TV service entrenchment to date Western Europe Asia Viability of the Mobile Media Business • Is 3G Mobile TV enough? • Is the Mobile media service compelling with a wide variety of programming? • Is the Quality of Service comparable to a true digital television experience? • Is the platform flexible across cost, coverage, and capacity? • Will the system work with both television and voice operators? • How quickly can spectrum be obtained “If an estimated 40 percent of wireless subscribers view 8 minutes of video each day, they could paralyze 3G wireless networks.” Source: Analysis, an independent UK research company Why Mobile Broadcast? 2002 2003 2004 2005 SKT Releases Service SKT invests in SKT S-DMB June streaming popularity dedicated S-DMB commercial launch video service creates network network over EV-DO strain Video over 3G Cellular Dedicated video network > SKT’s ‘June’ streaming video achieves 1M subs in just 8 months > Unanticipated demand with Flat Rate forces Usage-based Pricing US Experience Likely to Follow – Demand to Drive Dedicated Network Requirement Source: In Stat/MDR, CDMA Development Group, EETimes Unicast vs. Broadcast Network Efficiency • Content server costs via Unicast rises based on number of users • Broadcast technology costs remain fixed for unlimited users Based on server cost for 1,000 to 3,000 simultaneous users Is $40,000 (Source: Bakhizen & Horn, 2005, and Interview with Wireless Carrier by Robert Hale & Associates). MediaFLO: Efficient One-to-Many Delivery >Client/Server system - Efficient distribution of encrypted content across multicast network - Supports CDMA 2000 1xEV-DO, WCDMA, and FLO Technology Options in the Marketplace Source: QUALCOMM analysis, Public documentation Subscription-Based >Service is based on a simple subscription model - Only subscribed users receive service - User receives keys for the subscribed services via 3G Clipcasting™ – Network Scheduled Media >Network scheduled delivery of programmed media >Device memory management >Users subscribe to packages of program channels >MediaFLO program guide contains file description information and distribution window - Maximizes battery savings, minimizes file acquisition time, saves air link bandwidth >Single channel protocol – no additional overhead Datacasting – Dynamic Home Screen >Mobile phones become a lifestyle management device Interactive Services Dedicated Multicast Network •MEDIAFLO USA’S DEDICATED MULTICAST NETWORK enables the instant, seamless delivery of TV-quality content to millions of subscribers simultaneously. • Delivered through the 700 MHz spectrum, UHF Channel 55 • Only a few, widely spaced transmitters are required for transmission • Does not interfere with 3G networks, preventing interruption to existing voice and data services • Excellent reception, even inside most buildings PROPRIETARY AND CONFIDENTIAL © 2007 MediaFLO USA, Inc. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated. Broadcast Operations BROADCAST OPERATIONS manages the aggregation and optimization of programming and advertising content for delivery to mobile devices. – Monitors content uplink and downlink for every channel – Post-production and creative editing – Assembly of audio/video elements – Coordination, optimization, and quality assurance of live incoming events Broadcast engineering provides 24/7 SUPPORT AND MAINTENANCE for core – Production resources for on-air content and broadcast systems infrastructure. development – Integration and verification of advertising content PROPRIETARY AND CONFIDENTIAL © 2007 MediaFLO USA, Inc. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated. SPOKANE DENVER OMAHA/LINCOLN CHICAGO COLORADO SPRINGS MINNEAPOLIS SEATTLE ST. LOUIS PORTLAND INDIANAPOLIS PHILADELPHIA SALT LAKE CITY NORFOLK/RICHMOND LAS VEGAS NASHVILLE ATLANTA PALM SPRINGS JACKSONVILLE LOS ANGELES TUCSON WICHITA ORLANDO ALBUQUERQUE TOPEKA DALLAS NEW ORLEANS KANSAS CITY PROPRIETARY AND CONFIDENTIAL © 2007 MediaFLO USA, Inc. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated. Providing familiar, full-length content from the most popular networks MediaFLO Network with Local UBM: World’s First Universal Mobile TV Chip Integrated Broadcast Solution • Early delivery of the UBM chip Integrated Broadcast Solution accelerates delivery of mobile TV to mass-market handsets • Delivers support for the world’s three leading standards in a single chip: •FLO •DVB-H •ISDB-T QC Protocol Stack w/ 3rd party apps Qtv for Video & • Handset manufacturers benefit Audio from maximum flexibility • Complete Integrated Solution • Lower Device Cost • Slim Form Factor >The first premium, FLO TV-enabled handsets are now available from SAMSUNG & LG. >Additional handsets are currently in development for commercial availability. Open Standard Drives Interoperability www.floforum.org 70+ members representing 12 countries and the full value chain: Semiconductors, Device Manufacturers, Infrastructure Providers, Content Owners, FLO Service Providers, Wireless (3G) Service Providers, Academic Institutions R/D Healthy Ecosystem Drives Market MediaFLO is committed to supporting the ecosystem of wireless industry vendors and service providers worldwide Thank You! www.mediaflo.com Thank you! www.mediaflo.com.
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