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CODE OF NA TU RE ® Code of N atur e® – it s tands out. N atur all y. Soft Drinks Internationa l – March/April 2016 ConTEnTS 1 news

Europe 4 Africa 8 Middle East 10 Asia Pacific 13 The leading English language magazine published in Europe, devoted exclusively to the manufacture, distribution and marketing of soft drinks, fruit juices and bottled water. Americas 14

Ingredients 18 features Juices & Juice Drinks 22 Waters & Water Plus Drinks 23 Thailand 30 Thailand’s soft drinks industry is prepar - Carbonates 24 ing for the introduction of a new excise tax regime later this year. Sports & Energy 25 David Hayes met with the Thai Functionals 26 Beverage Association to discuss the impact of this consequence of the recently RTD Teas & Coffees 27 launched ASEAN Free Trade Zone. Dairy & Alternatives 28 Particle Processing 36 With an increasingly fine line between Processing 38 food and drink, beverages with pieces, fibres or small particles are growing in Packaging 40 popularity across the world. Environment 43 Helena Arph explores the challenges associated with particle processing in bev - People 44 erages when perfecting flavour and pro - viding textures that attract consumers. Events 45

Exotic Fruits And Juices – Spotlight Brazil 32 regulars New research shows that despite the European Union's (EU) simplification of Comment 2 the novel foods directive, Brazil's exotic fruit producers will need strong partner - BSDA 3 ships with soft drink manufacturers if new, niche fruit juices from Amazonia are Buyers’ Guide 46 to be available in the EU and elsewhere. Classified 48 Dr John Wilkinson visits São Paulo and one of the largest markets of exotic fruits in the world.

Front Cover: ©marphotography (from bigstockphoto.com) www.softdrinksinternational.com 2 CoMMEnT Soft Drinks Internationa l – March/April 2016

Published by ASAP Publishing Limited Editor Philip Tappenden US boost for RTD News Editor Maureen Byrne Correspondents: teas likely to have EuRoPE Gerard o’Dwyer ASIA & PACIFIC Kelvin King global inluence Market Analyst Richard Corbett Plans are afoot for significant development of the RTD teas market in North America, with Starbucks expected to leverage its knowledge of coffee RTDs – built on its in-store beverage Scientific Adviser Dr John Wilkinson learnings – using the Teavana brand it bought in 2012. Other companies are also rumoured to be on the move in teas, whether from scratch or expanding portfolios already in play. Iced tea is, of course not in any way a novelty in the US and Canada. Home-made iced Annual Subscription Rates (inc. postage) teas, sometimes with mint or other flavouring, had been very popular from the early 1900s Eu Member State: £120, €150 to the latter years of the 20th century. Gradually, though they were eclipsed by the conve - Rest of World: £135, €170, $220 nience of canned or bottled juices, waters, carbonates and dairy-based beverages. Possibly, Individual copies: £15, €20, $25 too by the evolving-lifestyle interest in wine and craft beers. RTD tea offerings were introduced by a number of bottlers, including some impressive Subscription Enquiries craft lines which were subtly flavoured and packed in a format sufficiently sophisticated Soft Drinks International to make such drinks acceptable in a variety of consumption environments. Po Box 4173, Wimborne BH21 1YX, uK However, in terms of market share RTD teas in North America – and in Europe, Tel: +44 (0)1202 842222 Australasia and elsewhere – were slow to accelerate. Fax: +44 (0)1202 848494 It was much the same with RTD coffees. Even when they moved beyond boutique to E-mail: [email protected] mainstream their sales were steady rather than dramatic. Interestingly, the evolution of RTD coffees and teas came at much the same time as the steady growth of RTD spirits-based drinks. RTD spirits matured slowly as mainstream and Editorial - News trusted brands aligned with them, even though the branded spirits were swamped by Maureen Byrne sometimes basic carbonate mixes. In the past decade RTD spirits have tended to normalise Tel: +44 (0)1255 424611 and sales growth dampened. E-mail: [email protected] RTD teas seem likely to have much more staying power, more perhaps than even their coffee counterparts. Editorial - Features Japan is a great example, where every possible variation of packaged RTD tea has been Philip Tappenden launched – well, maybe not ‘every’ given Japanese producers’ penchant for novelty offer - Po Box 4173, Wimborne BH21 1YX, uK ings. Tel: +44 (0)1202 842222 The big players in Japan, Kirin in particular, have vast product portfolios, some of the Fax: +44 (0)1202 848494 lines targeting such prime demographics as the young ‘office ladies’ with money to spend E-mail: [email protected] and an increasing lifestyle awareness to focus this spending. Children too are being recruit - ed, for instance by teas featuring licensed cartoon characters. A recent development in Japan is to introduce RTD tea and coffee variants exclusive to vending machines. Advertisement Sales Japanese producers have taken their RTDs into other Asian markets, with enormous suc - Soft Drinks International cess. Thailand, for example the market share for RTD tea, primarily from local producers Po Box 4173, Wimborne BH21 1YX, uK Tel: +44 (0)1202 842222 was relatively small as recently as 15 years ago. RTD coffees were a niche commodity. Now Fax: +44 (0)1202 848494 the Japanese brands are highly evident in almost all channels. Local producers have also E-mail: [email protected] upped their ranges and their output. RTD teas are booming worldwide – growth will inevitably slow but the category seems Sales Representative set for endless success. Increased acceptance in the US and Canada will have a positive Carolyn Eychenne influence globally. Tel: +33 1 39 58 14 01 E-mail: [email protected] Kelvin King

Soft Drinks International (1997), formerly Soft Drinks Management International (1988), was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written © 2016 ASAP Publishing Limited permission of the publishers. Whilst every effort is made to ensure that the information contained in S oft Drinks International is ISSn - 1367 8302 accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such www.softdrinksinternational.com names are not registered trademarks.

The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collecti ve interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters. Join tIhen BSDuA e tondacy ianndg h aGve yoouvr esary nin myouer nindt ustry!

Communicating with the Media

If you wishP tor reoceimve fuorthetri innforgma tiSon aubosut talal thien benaebts BlSiDtA y membership

has tEo of nfer hpleaasen cacll uis non g+44 S(0)2k0 7i4l05l 0s 300 or email [email protected]. 4 InDuSTRY nEWS Soft Drinks Internationa l – March/April 2016

experienced similar sugar taxes, which may act as a guide to how the UK will fare. Mexico, for example, pushed through a sugar tax in 2014, with mixed results. Europe Baillie explains: “While Mexico has seen migration towards the packaged water cat - How will sugar tax egory, and has seemingly prompted a simi - lar trend in neighbouring countries, there affect soft drinks? has also been social outcry that the tax affects the poorest, with many seeing it as an infringement on their daily lives. THE UK government’s announcement of a “With a link between lower income con - new sugar tax on soft drinks, to be intro - sumers and high sugar intake in the UK, the duced in April 2018, may only serve to tax may face similar criticisms. However, it is underpin the efforts of an already-evolving worth noting that the UK has seen larger Canadean has analysed the effect of the UK market, rather than driving any real change, declines in carbonates than Mexico since sugar tax. according to an analyst at Canadean. the introduction of the Mexican sugar tax, The tax is intended to tackle childhood showing that it is currently a decline driven obesity by reducing the number of sugary much stronger increase than the 2% that by consumer choice and therefore less drinks bought and consumed, and by the regular-calorie segment experienced. likely to prompt such an outcry.” putting some of the money raised through This shows that consumers are already Ultimately, with consumer attitudes the tax towards primary school physical switching to sweetened drinks that will not towards soft drinks currently undergoing education. With two years before the tax is face high taxation, as trends towards health significant changes, it is difficult to predict imposed, beverage companies will have and wellness endure. how much impact the government’s new time to reformulate their products and “Furthermore, with pure fruit juices and tax will have on the market. decrease their sugar content. milk-based beverages exempt from the tax, Baillie concludes: “It has been argued that However, according to Canadean analyst the declining trend juices have seen due to reformulating and reducing pack sizes will Fiona Baillie, many soft drinks brands are sugar concerns may see a turnaround, with be more effective in tackling obesity than a already cutting the sugar content of their consumers migrating back to these drinks sugar tax. However, it may require a more goods. due to better pricing and a change in con - visible, media-orientated approach to really Baillie says: “The low-calorie still drinks sumer perception about natural fructose.” kick-start a nationwide reduction in soft segment saw a growth of 6% in 2014, a A number of other nations have already drink sugar consumption.”

Fruit juice drivers brand products. For instance, in Denmark, the market is dominated by Rynkeby revealed Foods, which has a market share of 39% in the off-trade volumes and offers different varieties in its juice portfolio like tropical, TECHNAVIO analysts forecast that the apple, and mild juice and mixed flavors like juice market in Europe will decline at a apple, pear, and strawberry. CAGR of over 2% by 2019, according to its Finally, the innovative marketing cam - latest report. paigns rolled out by juice drink manufactur - The research study covers the present ers are another one of the key drivers of scenario and growth prospects of the juice the juice market in Europe. Juice drink market in Europe for 1015-1019. Based on manufacturers are rolling out campaigns tar - Although fruit juices are set to decline to 2019, product platform, the market is divided into geted at specific segments of the popula - certain drivers are influencing the market. the following segments: 100% fruit juice tion, mainly children and teenagers. In 2013, from concentrate, nectar, fruit drink, 100% Oasis, a French juice brand, rolled out TV fruit juice not from concentrate, and veg - available in various flavours like orange, commercials aimed at children and etable juice. To calculate the market size, orange and mango, apple, and pomegranate employed cartoon fruit icons to grab the the report considers the revenue from and and blueberry,” says G Vijay Sarathi, lead attention of children. volume consumption of juices in Europe. non-alcoholic analyst at Technavio. Technavio’s report highlights four major The second driver is the introduction of factors that are expected to uplift the new flavours. One of the important drivers global wafer inspection equipment market. of the juice market in Europe is the intro - The first is the introduction of products duction of new flavours to cater to the based on stevia. The rising health and well - changing consumer demand. ness consciousness among consumers is “Pomegranate and blueberry, mango and Subscribe leading to high demand for products that passion fruit, pumpkin and mango, and contain natural ingredients and fewer calo - guava and passion fruit are some of the today! ries. This demand has driven manufacturers mixed fruit flavours that are gaining popu - to introduce products based on stevia. larity in Europe,” says Sarathi. “Danone launched Proviva 50 in Febru - Another factor is that regional brands Subscribe online ary 2014, which is sweetened with stevia are gaining prominence. Even though the www.softdrinksinternational.com and is available in flavours like orange, market is dominated by international play - /subscribe mango, raspberry, blackberry, tropical, blue - ers like Coca-Cola and PepsiCo, regional berry, and redcurrant. In 2013, PepsiCo players have a significant market share in or call launched the Trop50 fruit juice range, which several European countries and their influ - +44 (0)1202 842222 is sweetened with the herbal extract stevia, ence among consumers is increasing, which under its Tropicana brand. The product is is making consumers buy more regional Soft Drinks Internationa l – March/April 2016 EuRoPE 5

Rebel Kitchen a combined turnover of £1,850,000. Co-Founder and Financial Director Ben acquires unoco Arbib says: “We’re expecting to see our 100% year-on-year growth continue with the acquisition of Unoco. Through this acquisition HEALTH food brand Rebel Kitchen has we can accelerate the growth of the busi - acquired raw coconut water brand Unoco. ness even more rapidly and take our prod - Unoco perfectly complements Rebel ucts to a wider audience by broadening the Rebel Kitchen has acquired Unoco, which Kitchen’s portfolio of organic coconut mylk Rebel Kitchen offering.” produces coconut water. and shares its ethos of using fewer ingredi - In addition to its mylks and raw coconut ents direct from nature, with no additives, water, Rebel Kitchen will launch in 2016 to preservatives or refined sugars. important time in the company’s evolution widen its appeal and inspire consumers to The Unoco team will be joining the Rebel and we are very excited about the future.” trial the brand. Kitchen staff in their Central London offices Rebel Kitchen launched in 2014 and had a Unoco is listed with Ocado, Waitrose, Itsu, to ensure the smooth transition of the new turnover of £525,000 in its first year. Its pro - Eat and independent outlets. Rebel Kitchen company into the business. jected turnover for year two is £1,100,000, is currently listed with Waitrose, Ocado, Rebel Kitchen is currently working with with the acquisition of Unoco taking this to Tesco and independent operators. B&B studios to rebrand the raw coconut water as its own. This is due to launch late spring 2016. Rebel Kitchen Co-Founder Tamara Arbib says: “We are thrilled to have acquired Unoco, which sits in the dynamic coconut water sector. We have strong aspirations to effect consumer change towards better health on a mass scale and the addition of Unoco to our portfolio provides us with more opportunity for greater reach. It is an

In brief… l Nestlé Waters has reported sales of CHF 1.8 billion, 5.3% organic growth, and 5.8% real internal growth for the full year 2015. It delivered solid growth in all geographies, double-digit in emerging markets. There was accelerating double-digit growth for the premium international brands Perrier and S.Pellegrino. Nestlé Pure Life grew double-digit in emerging markets. Local brands also contributed, notably Ozarka in the USA, Buxton in the United Kingdom, Sta.María in Mexico and La Vie in Vietnam. l A.G. Barr, whose brands include Irn-Bru, Rubicon, Strathmore and Funkin, has announced its final results for the year ended 30 January 2016 Statutory profit before tax increased by 7.0% to £41.3 million (2015: £38.6 million) on net revenue of £258.6 million (2015: £260.9 million ). No exceptional items were recognised in the period to January 2016. Adjusted PBIT increased by 7.0% to £42.6 million (2015: £39.8 million) with adjusted revenue increasing by 0.9% to £257.4 million (2015: £255.2 million). Gross margin KHS pr eform sterilization in the InnoPET Blofi ll: increased by 87 bps to 46.8%; and net mar - GOptuimaumr dlows- gaergm acoinnditsiotn s afr ollm tthyep pr efosr mo tof thien fi tllirnug vsalivoe n gin increased by 14 bps to 16.3%. Reported earnings per share increased by 14% to ■ 29.63p (2015: 26.00p) ■ Positioned in the h2ea2ting pr ocess for excellent ef fi ciency The company maintained market share of Minimum use of H O media total soft drinks in a challenging UK market, ■ Pr eform and bottle conveying pr otected up to the fi lling valve and reported international business volume growth of 40%. Further significant invest - ments were made in assets, infrastructure and systems; and strong performance was Lear n mor e at www .khs.com reported from Funkin Limited in the first or scan the QR code. year of ownership.

6 EuRoPE Soft Drinks Internationa l – March/April 2016 Super sponsorship Water helps weight loss SUPERMALT , a malt beverage brand in the UK which is popular amongst African, Caribbean and metropolitan communities DRINKING more water can help weight will be sponsoring the London Lions bas - loss according to a new scientific study ketball team for 2016. which has been welcomed by the British The partnership brings together two Water Cooler Association (BWCA). brands that have strong ties to London’s Research just published in the Journal of inner city communities, stretching over sev - Human Nutrition and Dietetics (February eral decades. 2016) shows that plain water consumption The London Lions is one of the most can control weight and reduce intakes of recognisable names in British Basketball, sugar, sodium and saturated fat. Drinking with a history in the sport dating back to between one to three glasses more water 1977, under the Hemel Lakers franchise. a day could lower calorie intake by over Now located at the Copper Box Arena 205 calories. A study has shown that drinking plain water, in East London, the London Lions are one The researchers, led by Professor including bottled water, can help with weight of a select few sports teams and associa - Ruopeng from the University of Illinois, sur - loss. tions that have taken over former Olympic veyed 18,300 adults, asking them to recall venues, to provide a lasting sporting legacy foods and drinks consumed over two days in the capital. that were between 3-10 days apart. Water results pointed to the benefit of conducting Vince Macaulay, CEO London Lions said, intake was assessed, including fluid from public health and educational campaigns as “This is superb for our brand and support - foods and drinks other than plain water. the results were similar across a range of ers. I’ve been a consumer and admirer of On a daily basis, the participants drank demographics, although men and young or Supermalt all my life and to have Supermalt an average of just over four cups of plain middle-aged adults saw the greatest bene - on board has brought a real buzz to the water which accounts for just over 30% of fits. club and players. Our partnership will bring their total fluid consumption. The average Phillipa Atkinson-Clow, General Manager a great deal of fun and opportunity to Lon - daily calorie intake was 2,157 calories. of BWCA, said: “We often hear about the don Lions and with our headquarters at The study showed that those who hydration benefits of plain water in terms the Copper Box on the Olympic Park, increased their consumption of plain water of general health, mentally and physically. It Stratford, London it’s so close to the heart - by between one to three cups (about 8 fl comes as no surprise to us that it has now land of the birthplace of Supermalt in the oz) daily, lowered their total energy intake been proven that drinking water, whether UK.” by between 68-205 calories. Plain water from a watercooler or other sources, can Part of the sponsorship will see the Lon - was defined as ‘water from a tap, water - help with weight control too. The sample don Lions bear the Supermalt logo on their cooler, drinking fountain or bottle’. size was robust and so we hope that those 2016 jerseys, as the London franchise look The research also showed that people in the UK who are in a position to influ - to challenge for the BBL Championship. who drank more water, consumed 5-19g ence consumption habits, including work - The announcement of Supermalt’s spon - less sugar and 7-21g less cholesterol. place bosses, will pay heed to these sorship of the London Lions follows the The researchers concluded that the important findings.” introduction of their limited edition Super - wins pack in November 2015, which gave consumers the chance to win thousands of Seaweed flavour prizes with each 6-pack purchase. soars

WESTERN consumers may be unfamiliar with eating seaweed outside of sushi or miso soup, but seaweed-flavoured food and drink are set to be the next big superfood trend in Europe. New research from Mintel reveals that food and drink product launches Seaweed could be the new superfood, with seaweed flavours, including kombu, according to Mintel. nori/laver, and wakame seaweed flavours, have increased by 147% in Europe between famous delicacy in many Asian countries for 2011 and 2015. centuries, celebrated for its flavour and nour - This growth means Europe is now the ishing powers. While still somewhat niche in second most innovative region globally when Europe, we believe that seaweed could it comes to seaweed-flavoured food and become the next superfood. Due to its drink launches.Indeed, while the majority of abundance in natural vitamins, minerals, and seaweed-flavoured food and drink products plant-based protein, seaweed speaks to the Supermalt is sponsoring the London Lions are currently launched in the Asia Pacific growing quest for naturally functional foods basketball team this year. region, accounting for 88% of global product and alternative protein sources in the West.” launches between 2011 and 2015, Europe The health benefits of seaweed seem to launched 7% of seaweed-flavoured foods appeal to European consumers, as Mintel and drinks globally in this time, outpacing research indicates that more than half (58%) Send your news to both North America (4%) and Latin Amer - of German consumers have either tried or ica (1%). would like to try algae as a protein source, [email protected] Stephanie Mattucci, Global Food Science with similar agreement reported in the UK Analyst at Mintel, said: “Seaweed has been a (44%).

8 InDuSTRY nEWS Soft Drinks Internationa l – March/April 2016

Ceres. Appletiser was the brainchild of French- Italian immigrant Edmond Lombardi who was looking at alternative ways to add Africa value to the district’s apple crop. Helped by Swiss technology and Italian beverage tradi - Golden anniversary tions he created a drink which was healthy, lightly carbonated and eminently refreshing. for Appletiser It was quick to gain popularity and by September 1966 it had near-national distri - bution in South Africa. APPLETISER is this year celebrating its 50th Over the years the brand has aligned anniversary of production in South Africa itself very effectively with female demo - with an ongoing series of promotions, social graphics, building on fashion, personal suc - media activities, advertising and other mar - cess, healthy lifestyles and balanced living. keting initiatives. modest beginnings in the Western Cape To achieve this it was among the earliest Now an international beverage that has orchard country of the Elgin Valley. to espouse social media and has made a been joined by other drinks within the The region has become a popular point of keeping its Facebook (https:// same conceptual approach – beginning with tourism drawcard and points proudly to www.facebook.com/AppletiserSA) and Grapetiser and since moving to special edi - Appletiser’s origins as part of its heritage, other channels constantly updated. tions such as the successful Colours and along with other companies which have As well as adding extra flavours it has pomegranate variants – Appletiser had sourced Elgin fruit over the years, notably also enhanced its packaging offer while retaining the core Appletiser ethos envis - aged by Edmond Lombardi. Lab certification regulations but also reflects the reality that The brand has also built on its crown many Refriango products like the hugely suc - symbol, using the marketing slogan ‘Crown points to quality cessful Blue CSD range are now being sold the Moment’. on a growing number of export markets. standards Refriango has won plaudits for leadership in the renaissance of the Angolan soft drinks Clover Lifestyle industry which faltered during the country’s ANGOLA’S ever-growing soft drink bottler civil war and the subsequent economic doing well Refriango, which also handles a portfolio of quagmire. While the company hasn’t been alcoholic beverages, is justly proud of its in- the only one in the sector to invest in house laboratory in Luanda which has capacity, high standards and efficient distribu - CLOVER reports good uptake for its scored a high certification clearance for sev - tion it has definitely been a major player. Clover Lifestyle blog, launched late last year. eral years now. Government ministers and officials have The southern African dairy and juice This handles a large number of quality also praised its significance as a role model producer says the blog – which is also control analyses every month along with beyond the sector, encouraging other manu - accessible on Facebook – “aims to actively other work to ensure Refriango meets not facturers to invest and work towards the participate in motivating consumers to live only Angolan health and food safety require - future. a healthy, active, happy and balanced life by ments but also those of Europe, South Refriango has also, as we report fre - introducing a lifestyle tool for those who Africa and other jurisdictions. quently been extremely active in new prod - would like to live a better life”. The international approach is primarily to uct development across diverse soft drink It explains that “Clover Lifestyle has ensure Refriango benchmarks itself against categories. This strategy also calls on the taken the complex science of health and the best – and most exacting – beverage company’s dependable lab facilities. nutrition and broken it down into digestible advice that is easy to understand and even easier to follow. It is a source of informa - tion, as well as an instrument to promote change toward healthy living. “Clover Lifestyle takes a holistic stance to health and believes that healthy living is more than just diet and exercise. The blog is full of expert advice, important nutri - tional information, delectable recipes, lifestyle tips and advice, and even includes fun activities in and around South Africa for the whole family to enjoy.”

Refriango’s product testing lab, Luanda.

www.softdrinksinternational.com Soft Drinks Internationa l – March/April 2016 BE RI CAP T echnolog y for j ui ces, R TD t eas , Rwanda’s Inyange healt h dr inks interested in Mukamira

WITH the government of Rwanda ponder - ing privatisation of Mukamira Dairy, Inyange Industries has indicated an interest in pur - chasing a majority stake. The remaining shares would be held by the farmer cooper - atives which supply milk to the processor. The government has invested in building Mukamira’s capacity because the country Inyange juice and Inyange mineral water. was lagging in secure processing, raising health worries as milk was sold direct to consumers in some areas. difficult to achieve an adequate living. The Its ownership of Mukamira is through the government believes the new structure of Ministry of Agriculture. Mukamira could boost farmer incomes by Inyange, as we have reported, has also encouraging their active involvement in gov - expanded its production of dairy products, ernance. juices and mineral water. Inyange has pointed out its current com - In recent years dairy farmers have com - mitment to boosting supplier incomes, sug - plained of low farm-gate prices which have gesting that it would continue or strengthen limited their ability to invest in stock and this if Mukamira moved under its majority grazing improvements as well as making it control. Competition heating up further in Kenya

KENYA’S Kenafric Industries is setting up a CSD and juice plant at its corporate head - quarters in the Ruaraka district of Greater Nairobi. The new lines will join the group’s existing fruit-flavoured powdered drinks range, Juice 4 U. Founded in 1987 by the Chedda Unique r ange o f s crew a nd family and others, Kenafric Industries spor ts c losu res d esig ned f or (www.kenafricind.com) is one of Kenya’s col d f ill a nd a septic a pp lic ation largest manufacturers of confectionery, food products (including the popular Oyo stock • 28 mm , 3 3 mm and 3 8 mm screw closures Kenafric Industries’ powdered fruit drinks. cubes and flavours), footwear and stationery. • Robust and trouble free capping It is well known for its attention to the wel - • E stablished DoubleSeal™ technolog y fare of its 1500-plus staff and its wide-rang - - for secure sealing per formance ing CSR activities. - f or better protection against micro- Following its founders’ strategy of taking organisms on substantial challenges, Kenafric is already • Slit F LEXBAN D® band technolog y for looking to win a significant part of the CSD enhanced tamper evidence and RTD juice markets despite dominance by a few major brands and strong competi - • O2 barrier and scaveng ing options for tion. screw fl at caps suppor ting longer shelf It is also intending to seek export markets life and fresher taste for the drinks. The company already exports • Spor ts closures for aseptic fi lling and hot to neighbouring countries and has been fi lling without aluminum foil developing markets further afield in Africa. • Special closures for syrups and car ton The new ranges will target children and packag ing young people and will be marketed in PET bottles. Kenafric warehouse in Ruaraka.

To advertsise, contact: [email protected]

www .bericap .com 10 InDuSTRY nEWS Soft Drinks Internationa l – March/April 2016

Middle East Extreme Sailing makes MidEast debut

THE global Extreme Sailing series, which is strongly supported by Red Bull is expected to again attract a high level of enthusiasm this year from both yachting enthusiasts and those keen on high-level sports activity across various genres. The series has made its debut in Muscat, Red Bull Extreme Sailing catamaran, Dubai. Photo: Samo Vidic Sultanate of Oman and will then move on to Qingdao, Cardiff, Hamburg, to St Peters - burg and Istanbul in September, Lisbon in front of another icon: the sail-shaped Burj al delivers speeds of up to 40 knots. The effect October and Sydney, Australia in early Arab hotel. Other dramatic properties are is akin to flying as the lightweight boat lifts December. nearby, creating a stunning backdrop. on acceleration. Some of the earliest media coverage The Red Bull Sailing Team used UAE “Flying a boat in front of this spectacular however has come from Dubai where sailing coastal waters to train on their new GC32 skyline is an experience in itself,” said icons Roman Hagara and Hans Peter foiling catamaran. This is the first time the Hagara. “You need to focus on sailing but Steinacher launched their 2016 campaign in series has featured foiling technology which you are stunned by the architecture.”

Juice In Time finds Managing Director. tions Manager for Coca-Cola in the Middle Gulfood feedback indicated a Middle East East. Farshoukh is well known and widely GCC demand preference for sweet blends such as grapes, respected for her involvement not only in banana and mango. soft drinks industry affairs but also commu - Daher said Just In Time was starting with nity projects. BRAZIL-BASED Juice In Time is fast building its existing flavour range but would steadily “5by20 is The Coca-Cola Company's new markets for its juicing system in the add further options suited specifically to the global commitment to enable the economic GCC region, so much so that it has estab - Middle East. empowerment of five million women lished a secondary base for growth both in Just In Time’s head office is in São Paulo. entrepreneurs across the company's value the Middle East and other areas. chain by 2020,” she noted. Juice In Time leveraged its involvement in “From fruit farmers across the African Gulfood to boost its profile, generating a Inspire, Impact, sub-continent to artisans in Egypt, this initia - large number of firm enquiries. tive aims to help women overcome the bar - Customer targets include F&B catering Empower forum, riers they face to business success. companies, health clubs, gyms, schools and “At The Coca-Cola Company we believe hospitals. Abu Dhabi there is no better investment than women “Corporate businesses that encourage to spur economic growth and foster sustain - their employees to lead a healthy and active able development. Through forming global lifestyle and business people who manage COCA-COLA has sponsored a forum at and regional partnerships with various non- their own restaurants and coffee shops are the INSEAD business school’s Abu Dhabi profits, we bring different and valuable skills other sectors that can benefit from our campus to celebrate International Women’s to the table to address these issues and machine,” said Nicolas Daher, Juice In Time’s Day with a unique forum bannered as scale for impact.” ‘Inspire, Impact, Empower’. This brought together leaders from fields as diverse as business, politics, social entrepreneurship and medical. “The UAE leadership has shown a com - mendable commitment to advancing the role of women in society, business and poli - tics,” said Miguel Sousa Lobo, director of the Abu Dhabi campus and an associate profes - sor in decision sciences. “Our speaker line-up is testament to that. We anticipate that all those attending are inspired by the success stories shared by the women who have come together for a dia - logue and who are paving the way to new ideas and to a more gender-equal society.” Among the speakers was Miriam Miriam Farshoukh. Farshoukh, Public Affairs and Communica -

12 MIDDLE EAST Soft Drinks Internationa l – March/April 2016

Antrim Hills in the puts this company in a strong position to secure further business in this market.” Desert Peter Geary, CEO of Antrim Hills, said: “Over the last number of years we have worked hard to develop our brand and INVEST Northern Ireland’s Chief Executive, communicate the uniqueness of its natural Alastair Hamilton has announced that Bally - artesian source. clare based Antrim Hills has won its first “Working closely with Invest NI and the export business in the United Arab Emi - in-market advice we have received from its rates. team in Dubai has been immensely impor - The contract with Dubai Duty Free was tant to our business over many years. This From left to right; Peter Geary, Antrim Hills, Colm announced as part of a visit programme to overall support, coupled with our success in Mcloughlin Dubai Duty Free and Alastair the United Arab Emirates (UAE). achieving highly sought-after ESMA accredi - Hamilton, Invest Northern Ireland. Speaking at the official launch of the tation in the form of the Emirates Quality ‘Water Within’ range in Dubai airport, Alas - Mark, has enabled us to gain new customers tair Hamilton said: “This is a very important in this market. in the UAE and explore opportunities in contract for this family owned business and “Relationships are a very strong part of many other international markets. will see the Water Within range on the the Middle East culture and Antrim Hills has “We recognised immediately that nurtur - shelves of one of the leading airport retail - invested a lot of time to develop these and ing relationships within this market would be ers in the world. win this significant business. This new con - key to our success. Over the course of “The company was first introduced to tract is a further example of the scale of many visits to Dubai, we have developed a Dubai Duty Free by Invest NI at Gulfood in business opportunities in the UAE for special relationship with our distributor and 2014 and Water Within is now the only Northern Ireland companies prepared to look forward to building upon it to deliver water brand from Northern Ireland available invest in growth in international markets and this immensely important contract.” Another successful Subscribe season for Ripples email: subscriptions@ of Happiness softdrinksinternational.com THE eighth cycle of the Ripples of Happi - www.softdrinksinternational ness program has been undertaken suc - /subscribe cessfully across six countries in the Middle East by project partners the Coca-Cola Ripples of Happiness team from Jordan. Foundation and INJAZ Al –Arab. As we have reported in the past, this is an educational initiative focused on regional university students with a primary empha - Advertise sis on social responsibility, entrepreneurial skills, financial literacy and workplace readi - email: advertising@ ness. softdrinksinternational.com Student teams from 22 universities in the UAE, Kingdom of Saudi Arabia, Bahrain, Lebanon, Jordan and Palestine have been www.softdrinksinternational involved, in quest of grants to have their /advertise projects financed for commercial or com - munity application. Ripples of Happiness team from Lebanon. During the programme, teams attended training sessions structured to develop their entrepreneurial and business manage - Contribute ment skills. They were also mentored by volunteers email: editorial@ from Coca-Cola Middle East and other pri - softdrinksinternational.com vate sector companies, imparting their experience in business as well as address - www.softdrinksinternational ing financial and other skills. /editorial Akef Al-Aqrabawi, Chief Executive of INJAZ Al-Arab commented that “our part - nership with the Coca-Cola Foundation has enabled us over the years to prepare a Ripples of Happiness team from Palestine. business-savvy generation of entrepreneurs or call +44 (0)1202 842222 who are conscious of the social challenges still receiving education.” that face their own communities. INJAZ is a non-profit organisation pro - “The Ripples of Happiness programme moting youth education and training in the www.softdrinksinternational.com has facilitated knowledge transfer to the Arab world. Since 2004 it has been the next generation in a fun yet challenging regional operating centre of Junior Achieve - environment that teaches students to oper - ment Worldwide, usually known as JA ate their own projects in the future, while Worldwide. Soft Drinks Internationa l – March/April 2016 InDuSTRY nEWS 13

tant to sell the zero product without the full customer identification required under NZ law for alcoholic beverages. This is normally requested only of younger purchasers to Asia Pacific ensure they are above the legal age of 18 although technically all purchasers have to be Zero alcohol beer prepared for an ID check. In a recent incident a 22 year old pur - embarrassment chaser was not allowed to buy zero alcohol beer despite having the requisite ID. His wife, a few years older did not. NEW Zealand is having some trouble adjust - Because of supermarket fears of licence ing to the concept of no alcohol beer – suspensions through breaking legal require - known as zero alcohol locally – which some which leverages the high-profile DB Export ments for prevention of sale to younger peo - retailers find difficult to range as an adult soft name. DB – which derives from the original ple via those of legal age many outlets seek drink rather than a beer. Dominion Breweries – is one of the two ID of all in a purchasing group. While the no alcohol beer category is biggest brewers in NZ, controlled by Grocery channel managers have acknowl - growing in many parts of the world, notably Heineken and closely allied with Heineken’s edged the zero alcohol ID requirement could in the Middle East and Asia, New Zealand has Singapore brewing interests. be a bother in some instances but say that not been a prime market. In fact, brewers NZ regulations require that no or low for the time being the drinks are perceived have struggled to drive profitable sales of alcohol beers be presented in a separate by the public as a beer spin-off rather than a even low alcohol beer in a country where ranging area separated from full strength new soft drinks category. mid-strength beers dominate and low alcohol beers and well away from other soft drinks. Changes could be forthcoming, with the variants are sometimes regarded as ‘wimpy’. Some market observers see future ranging country’s justice minister reporting the situa - However, brewers are now delivering zero in a new-format adult soft drinks section tion was under review. alcohol variants based on familiar brand which differentiates zero alcohol variants from However, this could well see an easing of names, combining local release with export both full beers and traditional CSDs, juices, the restriction on placement alongside full sales. waters and other soft drinks. beers rather than any support for an adult Among these is DB Export Citrus 0% Meanwhile, some supermarkets are reluc - soft drinks area.

Kirin Cup Soccer Inspired by through the southern summer. London While not neglect - JAPANESE soft drinks producer Kirin Bever - ing its traditional age Co and its brewing sister company are refreshment drinks this year working with the Japan Football SCHWEPPES Australia is Japanese-owned which have a solid Association to organise a four-nation Kirin these days but the brand has far from forgot - following in Australia Cup Soccer tournament as a warm-up for ten its strong British heritage. Schweppes is putting the Asian zone final qualifiers for the 2018 We reported late last year that Schweppes a lot of effort into boosting sales in the on- World Cup. Australia was building on its strong mixer premise sector. This has included not only the This is the first time in five years the Kirin platform with product carrying stylised Lon - classy London mixer bottles but also provid - Cup – Japan’s oldest full international foot - don graphics – red phone box and black cab ing cocktail recipes in both disc and print for - ball tournament – has been contested. to the fore – under a Lost in London theme. mat. Originally a three-team event it has now This began with pop-up bars and promo - Social media highlighting of the cocktails been expanded to four. tions during the spring racing season in Mel - encourages home and party mixing. Followers As well as Japan’s Samurai Blue which is bourne and has since been leveraged right are encouraged to add their own cocktails. sponsored and strongly supported by the Kirin group, participants are Denmark, Bosnia-Herzegovina and Bulgaria. Dali Foods set for soft drink production, Kirin regards the event as both a means having decided in of giving Samurai Blue more international further growth 2006 to build this experience and delivering an impressive sector on the back of international football event at home, with its impressive snack brand exposure benefits as well as con - FUJIAN Dali Foods, also known as Dali distribution network sumer goodwill. Foods Group Co is expanding production which covers several The Kirin Cup will be played in June, with across its snacks and beverage portfolio in provinces and has computer promotions and competitions the wake of its successful IPO on the Hong been extending nationally. It subsequently already getting under way. Kong exchange late last year. invested substantially in bottling lines. Founded in 1989 the group is based in Last year’s IPO drew considerable market Hui’an County, Quanzhou with a number of attention because it was one of China’s production facilities there and in other loca - largest for about a year and the largest in tions. the food and beverage sector for even Quanzhou is a prefecture-level city in longer. Fujian, facing the Taiwan Strait. Its metropoli - The company decided to price its IPO at tan area is the country’s 12th largest with a a conservative level, having already assured population of around 8.3 million. itself of success via three cornerstone Fujian Dali is well known for biscuits and investors. Market uptake was enthusiastic baked cookies as well as increasingly for with commentators suggesting Dali Foods RTD teas, peanut milk and other beverages. had very good potential for growth in both The group is relatively new to large-scale output and profit. 14 InDuSTRY nEWS Soft Drinks Internationa l – March/April 2016

Product categories of the global soft drinks market by revenue 2014

Carbonated soft drinks 39.84% Americas Bottled water 23.89% Growth predicted Juices and concentrates 17.71% RTD tea and coffee 9.58% for soft drinks Functional drinks 8.71% Source: Technavio research. According to the latest research study released by Technavio, the global soft drinks in many markets, including the USA, the market is expected to grow at a CAGR of UK, and Germany. Consumers in these mar - close to 7% from 2015-2019. kets are taking keen interest in making their This research report titled Global Soft own drinks by mixing carbonated water Drinks Market 2015-2019 provides an in- with juices. The segment is also witnessing depth analysis of market growth in terms of the launch of new products based on natu - revenue and emerging market trends. This ral ingredients like Glacéau Vitaminwater market research report also includes up to Zero. The bottled water segment in most date analysis and forecasts for various mar - countries is however dominated by regional ket segments and all leading regions. players. For instance, in Brazil, 68% of the “This research study estimates the global market is dominated by regional players, soft drinks market to be worth US$ 854.2 and in India, out of the top five players in billion in 2014 and is expected to register a the bottled water segment, three are high growth rate until 2019. High growth of regional brands. This presents an attractive the global market in terms of revenue is like passion fruit, pineapple, and mango is opportunity for international vendors to anticipated on account of the increase in on the rise. To cater to changing prefer - venture in these markets during the fore - sales of premium-priced products like RTD ences, vendors are developing new prod - cast period. tea and coffee, and functional drinks. Inno - ucts based on tropical flavours. For Coconut water is a growing segment vative marketing strategies, a growing instance, Grapette International offers among the juice and concentrates market demand for adult soft drinks, and introduc - CSDs in various tropical flavours including and has a high growth rate with a CAGR tion of natural sweeteners like stevia are raspberry, guava, pineapple, and mango. of close to 25%. Many companies are ven - some key drivers expected to boost the Another leading vendor, Creative Flavors, turing into the coconut water segment consumption of soft drinks during the fore - offers carbonated soft drinks in several vari - globally, and it is estimated that there are cast period,” said Vijay Sarathi, one of Tech - eties such as guava, pineapple, and lemon. close to 200 players in this category. navio’s lead analysts for food and beverage This trend is expected to significantly buoy Another new trend in the juices and con - research. the demand for new flavours over the next centrates segment is the launch of products The top three segments of the global four years. based on stevia, like Trop50, R.W. Knudsen soft drinks market are carbonated soft The bottled water segment is expected Family Light Juice, Hansen's Low-Cal Juice, drinks; bottled water; and juices and con - to register a steady year-on-year growth Old Orchard Cranberry Naturals, and centrates. during the forecast period. The healthy Odwalla Light varieties. Thanks to such In terms of volume, consumption in the image of bottled water as an alternative to encouraging market conditions, consump - global CSD market is estimated to reach other segments of soft drinks such as CSDs tion in the global juices and concentrates over 218 billion litres by 2019. The demand is increasing the demand for bottled water. segment is likely to reach over 94.38 billion for CSDs flavoured with tropical flavours Demand for bottled water is on the rise litres by 2019. Milestone for national Beverage

NATIONAL Beverage Corp has reported Subscribe nine-month revenues that top half a billion dollars for the first time. “Last September 2015, National Bever - (velocity per outlet) dynamics previously to SDI’s free age’s earnings release stated: This all trans - unheard of, plus nearly 100% accretive sales lates into the ‘perfect time’ with the most increases during recent retailer/National e-Update significant potential for our Break-Out Year. Beverage partner promotions. These events Well, our predictions were accurate in sev - far exceeded our planned expectations – eral ways, said Nick A. Caporella, Chairman further confirming LaCroix’s consumers’ and Chief Executive Officer. “Revenues, healthy demands. Sign up operating income, net income and EPS are “Equally as profound was the launch of all on target, but masterfully more signifi - Shasta’s SDA (soft drink alternative), a for free cant are the brand growth factors and per - sparkling water that whole heartedly dupli - formance milestone achievements during cates Shasta’s delicious nostalgic flavours, on the website: this period since September. including the industry’s first clean label. Rich “Let’s begin with brand growth factors in earned equity of family trust for over www.softdrinksinternational.com and performance milestone achievements: 125 years, Shasta Sparkling is now far supe - LaCroix performance milestones include rior due to its healthy ‘innocence’ of natu - new theme extension performance of VPO rally-essenced, flavoured sparkling water’. Soft Drinks Internationa l – March/April 2016 AMERICAS 15

Pulse reports full attractive package and re-introducing this brand into the Southern California market - year results place and China. Pulse's Mexico distributor, Café El Marino was shipped its first order of 15,000 cases DURING 2015 Pulse's net loss, before of Natural Cabana Coconut Water, which depreciation and amortisation, stock-based sale was recorded in 2015. Due to changes compensation and one-time charges coconut water from its new Asian manufac - in food laws in Mexico during the process decreased by US$872,000 to US$1,278,000 turer. The majority of Pulse's existing dis - of shipping product from Asia, the company (2014 – $2,150,000). These reductions tributors, including its Mexico distributor, must overlay labels with a new information were due to aligning its cost structure to fit and new retail chains secured in the latter label. This has delayed the re-order in Mex - its current growth model that includes con - half of 2015 delayed orders to early 2016 ico until the second quarter of 2016. Café centrating its efforts on chain store listings so as to receive the new coconut water El Marino will initially distribute to more that utilise warehouse direct distribution which was widely taste-tested and panelled than 3,000 stores in Mexico. systems. and the consensus of opinion was that it During 2015 Pulse has added a number Net losses to date, for the most part, better suits the palate of North American of major beverage brand distributors in continue to be the result of a concentrated coconut water consumers. Pulse expects new geographic regions as well as replace - effort to establish and increase brand net sales to significantly increase as it ments for distributors that did not fit its awareness, establish and improve upon our expands its brand offerings, introduces new distribution system model. extensive nationwide and international dis - brands and markets these brands domesti - Bob Yates, Chief Executive Officer, said, tribution systems and to secure regional, cally and internationally into Mexico, China “We are pleased with the overwhelming national and international chain store listings and Canada. success of our new coconut water. We During 2015 Pulse's net sales, after pro - During 2015 Pulse's efforts were con - have achieved significant operational motional allowances and slotting fees, centrated on new distributors in untapped progress during 2015 which, together with increased by US$121,000 to US$3,484,000 geographic areas, improving the quality of planned new product offerings, will set us (2014 – US$3,363,000), a 3.6% growth. This distributors in existing geographic areas and up for a breakout 2016. We have spent improvement was mainly due to the elimi - in securing regional and national chain four years establishing our domestic and nation of some promotional programmes stores for its distributors to service. Pulse international distribution systems and have leading to a decrease in promotions/slotting secured chain stores that would place its secured product listings at some of the top of US$192,000 to US$247,000 (2014 – brands in the cold box or grocery sections regional and national retail stores in the US$439,000). and chain stores that used a warehouse country. We are confident in the marketing Pulse did not achieve the net sales it direct distribution system. strategies and the delivery/execution of our planned for in 2015 due to many factors Pulse is in the process of again repackag - growth plan for 2016 and are expecting to including a delay in receiving its new ing Pulse Heart & Body Health into a more be profitable towards the middle of 2016.”

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Coke gets musical a Song packaging will feature song lyrics spanning a range of sentiments, from the feeling of falling in love ( The Way You Love THIS summer, The Coca-Cola Company’s Me and You Belong With Me ) and celebrating successful Share a Coke programme will victory (All I Do is Win and We Are The strike all the right notes by inspiring music Champions) to moments of friendship (Lean fans across the USA to celebrate ‘a On Me), flirtation (It’s Getting Hot in Here), moment, a memory, a mood or a feeling, ‘sass’ (We Never Go Out Of Style) and bringing people together through the uni - motivation (I’m Your Biggest Fan). The cam - versal love of music’. paign also will feature patriotic lyrics (I’m Beginning in April, packages of Coca- Proud To Be An American and Sweet Land Cola, Diet Coke, Coke Zero and Coca- Of Liberty), as well as lyrics from iconic The Share a Coke campaign is now under way, Cola Life will feature an array of song lyrics Coca-Cola and Diet Coke ads, such as I’d and features music lyrics for every mood. from recent chart-toppers, classic hits and Like To Buy The World A Coke and Just For traditional favourites as part of the Share a The Taste Of It. The complete list of lyrics Coke and a Song campaign. Every Coke is people, capturing what we are feeling while featured on packaging is now available at an opportunity to connect music fans with helping us express what we want to say,” www.ShareaCoke.com. friends and family. Share a Coke and a Song said Joe Belliotti, Head of Global Music Lyrical enthusiasts can tap into a unique signals a major evolution for one of The Marketing, Coca-Cola North America. digital experience by using the Shazam® Company’s most successful US campaigns “We’re setting the summer to music to mobile app to scan the lyric on specially of all time, which in the past two years fea - inspire and connect fans through the spe - marked ‘Share a Coke’ 20 oz bottles and tured first names, group names and collo - cial moments that are created when they signage, allowing them to record a digital quial nicknames. share a Coke.” lip-sync video and share their creations on “Song lyrics strike an emotional chord in The debut collection of Share a Coke and social media with the hashtag #ShareaCoke.

‘PepsiMojis’ have Pepsi will support the programme with digital and traditional advertising, a arrived spokeswoman confirmed. The marketer also has plans to extend the emojis beyond packaging. For instance, Pepsi has teamed PEPSICO is planning to market specially up with fashion designer Jeremy Scott on a designed emoji cans and bottles for Pepsi in collection of PepsiMoji-inspired sunglasses, more than 100 global markets this year, Women’s Wear Daily recently reported. including the USA, drastically expanding a A soccer-themed campaign that will run programme that began last year in Russia, in Europe and other global markets Canada and Thailand. The company calls includes soccer-inspired emojis. The cam - PepsiCo is expanding its emoji campaign. them ‘PepsiMojis’. paign, called Pepsi Blue Card, includes stars “Emojis are the language of today but no such as James Rodríguez of Real Madrid one has put them in the world like Pepsi tion centre designed all of the emojis – and and Spanish goal keeper great David de will in 2016. With more than 70 global and created copy that shows how emojis and Gea of Manchester United. locally uniquely designed emojis printed on Pepsi really come in handy. An example: Pepsi has also designed emojis specifically cans, bottles and cups all over the world, When you find yourself stuck at a train sta - targeted for each market, such as one you’re going to be able to ‘say it with a tion in a foreign country or at a concert depicting a traditional Thai costume. The Pepsi’ all through the summer of 2016,” where it’s too loud to speak, you can use programme covers the entire Pepsi trade - PepsiCo CEO Indra Nooyi said in a presen - your emojis to communicate. “Our cus - mark, including Pepsi Max and Diet Pepsi. tation at the Consumer Analyst Group of tomers are very excited about this pro - New York meeting in Boca Raton, Fla. gramme and this will run in about 100 Nooyi said PepsiCo’s design and innova - markets this summer,” she said.

In brief… To advertsise contact: l PepsiCo has reported organic revenue US$3.97 per diluted share compared to growth of 4% for the fourth quarter of US$3.56 per diluted share in the prior year. 2015 and 5% for the full year; and core Core EPS were US$4.02, up 10%, compared advertising@ earnings per share of US$1.06 for the quar - to $3.65 in the prior year. softdrinksinternational.com ter and US$4.57 for the year. For the quarter, reported net sales “We are happy to report that we met or increased 2% after a 2% reduction for for - exceeded every financial goal we set for eign currency translation. Net sales grew on 2015, demonstrating consistent performance favourable product, package and segment in the face of volatile macros,” said Chairman mix, price increases and lower discounts. Download the and CEO Indra Nooyi. Reported segment operating profit (SOP) SDI Media Pack from: increased 6% after a 2% reduction for for - www.softdrinksinternational.com l Dr Pepper Snapple Group has reported eign currency translation. Contributing to fourth quarter 2015 EPS of US$0.97 com - this increase were net sales growth, lower /advertise pared to US$0.77 in the prior year period. commodity costs and ongoing productivity Core EPS were US$1.00, up 14%, compared improvements, partially offset by increases in to US$0.88 in the prior year period. For the certain operating costs and a US$5 million year, the company reported earnings of increase in marketing investments.

18 DEvELoPMEnTS Soft Drinks Internationa l – March/April 2016

Ingredients Global citrus collection

GIVAUDAN is celebrating the 10th anniver - sary of its customer TasteTrek Citrus pro - gramme, with an Anniversary Global Flavour Collection inspired by a decade of exploring citrus in groves around the world. TasteTrek Citrus has brought customers and flavourists together to experience citrus in its fullest and freshest form, straight off the tree. From rare and exotic varieties, to local favourites, to the most commercially successful fruits in the world, the Anniversary Global Collection captures the diversity and cultural impor - Givaudan is celebrating the 10th anniversary of its TasteTrek programme with an Anniversary Global tance of citrus. Flavour Collection. Ten years of TasteTrek Citrus have played a key role in enabling Givaudan to meet cus - tomers’ needs by delivering distinctive citrus around the Europe, Africa and Middle East One of the annual grove adventures is flavours with stability and sustainability at region. By partnering with a world conducted at the Oscar Tintori collection in their heart, reflecting regional flavour prefer - renowned citrus grove in Italy we can intro - Tuscany, Italy, home to over 300 varieties of ences as well as developing those that sur - duce our customers to new citrus ingredi - citrus trees. This family business was begun prise with exotic or unexpected ents and inspiring varietals. by grandfather Oscar Tintori, and moved characteristics. “The focus of TasteTrek is collaborating to into citrus after specialising in cut flowers. Henning Hartnacke, Givaudan’s regional deliver a great customer experience. With Three generations of the Tintori family con - Commercial Head of EAME, said: “Our cre - Citrus Development Centres on every con - tinue to work at the home of the collection. ative and technical approach to citrus deliv - tinent, we work with customers in their mar - The Oscar Tintori collection has hosted ers unique insight for our customers – kets to optimise profiles and build stability dozens of Givaudan customer TasteTreks inspiring consumer preferred products and sustainability into their products.” with over 70 varieties of orange, lemon and lime, and grapefruit and pummelo evaluated by participants from 11 countries. The 10th Health with taste Anniversary Global Flavour Collection includes Lemon Femminello, Italy’s lemon famed for its use in Limoncello liquor. HEALTH and wellness, as well as taste and Sjors Peters, Product Manager and leader pleasure, remain overarching driving factors of the TasteTrek programme in Europe said: in the food industry. Consumers are reluc - “Our treks allow us to explore the diversity tant to sacrifice taste for health and the of citrus with our customers for inspiration. industry is constantly on the lookout for But we also use our TasteTreks to highlight new ways to attract shoppers’ attention. our citrus flavour stability technology as the Naturex’s food experts have developed grove creates the context for what can be some new tasty and healthy applications replicated from nature, and where nuances which were showcased at Engredea in Ana - are more difficult to capture due to their heim, USA recently. unstable nature. Up-Beet Sports Drink is a cold-pressed The first TasteTrek citrus took place at the sports drink that targets health-conscious, University of California Riverside (UCR) active individuals that work out, want to grove in the USA in 2006. Givaudan has improve their performance and hydrate. donated US$1million to establish ‘The Made using Naturex’s new Unpasteurized Givaudan Citrus Variety Collection Endowed Premium Juice (UPJ) line, the beverage Chair’ to support and maintain UCR’s Citrus Vegetable and fruit mixes are available from combines UPJ vegetable juices with ginseng Variety Collection. Since 2006, treks have Naturex. extract and high vitamin C acerola to create expanded to Italy, Brazil, Argentina, China, an energising and hydrating sports drink Japan and India. where all carbohydrates and electrolytes are tion of tomato, red bell pepper and rasp - Some of the flavours in the collection delivered by the juices. berry. VEGO Green offers a harmonious include: Lemon Femminello, (Tuscany, Italy); The new UPJ line utilises cold pressing mix of spinach, kale, passion fruit and celery. Valentine Pummelo (California, USA); Saku - and a non-thermal and non-enzymatic pro - These fruit and vegetable blends meet the rajima Mikan Mandarin (Japan); Kumquat cesses to preserve the nutritional qualities market demand for trendy flavours and Meiwa (China); Sanguinelli Blood Orange and health benefits of the raw vegetables. healthier content, as no sugar has been (Spain); and Perão Sweet Orange (Brazil). UPJ is available in organic and conventional added. Positioned as an alternative to tradi - varieties. tional snacking, these pouches are a perfect Vegetables on the Go (VEGO) are avail - fit for busy adults looking to improve their www.softdrinksinternational.com able in pouches. VEGO Red is a combina - eating habits. Soft Drinks Internationa l – March/April 2016 InGREDIEnTS 19

Skin health energy factories are most abundant in brain and muscles and are crucial in athletic per - benefits formance, mental ability and healthy aging. Additionally, significantly increased micro - circulation in the skin and a significant mois - POLYPHENOL Ribetril A, found in selected turising effect was measured. The increased varieties of Red and Black Currant (Ribes microcirculation may add more life and rubrum, Ribes nigrum) is said to offer signif - glow to the skin and strongly supports the icant benefits for younger looking skin, finding of an anti-wrinkle effect since regen - based on a large human clinical trial from eration of the skin is dependent on a good France. In this trial 50 subjects (age 40-65) blood circulation. consumed orally 30ml nutritional beverage The berries used are screened, sourced with Ribetril A daily. and produced into a liquid by the Danish Objective measurement methods proved company Asiros, which also holds the a significant anti-wrinkle and smoothing patent on the compound Ribetril A and effect after only six weeks, with a sustained products with increased levels of Ribetril A. effect after 12 weeks. In addition, after six The patented liquid is standardised regard - A clinincal trial in France showed that Ribertil A, weeks, 66% found an improvement of hair ing the high level of total polyphenols developed by Danish company Asiros, has an and 60% of nails and more than 85% were including the Ribetril A. anti-ageing effect. convinced about the anti-aging effect of the Asiros has developed a dual acting Berry product. Beauty Boost concept that works on the Emerging scientific documentation indi - Ribetril A has been documented to stimu - skin from the outside as well as from the cates that Ribetril A, a highly bioactive late both the mitochondrial number and inside. The concept includes the liquid polyphenol-alkaloid, acts on key enzymes function in muscle cells. Mitochondria are berry product combined with a topical and has various physiological targets includ - the small energy factories inside all cells cream formulated with powder from the ing the mitochondria. More specifically, providing energy on demand. These small same berries.

Study on suitable to uplift brand preference because it provides a clearly distinguishing message perception for consumers. In food categories with a more natural image, like yoghurt, the claim ‘free from artificial colourants’ is perceived NATURAL colour solutions can provide equally well. food and beverage manufacturers with a “It is highly important for food manufac - major edge over their competitors. By turers to understand consumers’ reaction removing artificial and additive colours, to labelling in order to choose the right manufacturers can meet the demands of claim for their products. With our survey, 54% of consumers worldwide who want we can provide this information for differ - their food and drinks to be made with nat - ent countries, consumer groups and prod - ural colour ingredients only. Alongside this, uct categories,” says Dr Hendrik Hoeck, communicating their usage clearly on the Managing Director of the GNT Group. label becomes increasingly important, as When it comes to using colouring ingre - 67% of consumers consider easy to under - dients and corresponding claims, manufac - stand ingredient information essential when turers have to bear in mind that shoppers choosing groceries. have a clear idea of how they define natu - Credible front-of-pack-claims give pro - ral colour solutions: 42% expect natural ducers the potential to increase brand pref - food colourings to only originate from edi - erence even when a price increase is ble raw material such as fruit and vegeta - applied. This is the result of a global con - bles. Only 21% perceive colours made from sumer study which has been conducted by substances such as insects or minerals to market research institute TNS and the be truly natural. GNT Group, a leading global provider of “The trust of consumers should not be The right front of pack claim can support food Colouring Foods. For the survey, 5,000 undermined by communicating a product and drink manufacturers in reaching the people from 10 countries in Asia, the to be all-natural but not satisfying the pre - increasing amount of consumers who look for Americas and Europe were interviewed. cise expectations on ingredients,” says Dr naturally coloured products. A crucial requirement for the success of Hoeck. “Colouring Foods meet the a product is the right choice of claim: only demands of today’s consumers to the those which are perceived as credible lead sumers. fullest extent as they are made exclusively to a stronger purchase intention. In order Which claim is preferable also depends from edible raw materials. At the same to shed light on this issue, the effect of dif - on the product category. For food and bev - time, they can be applied to nearly every ferent claims which promote the use of all- erages perceived as generally less natural, application and match additive colours in natural solutions such as Colouring Foods such as sweets or soft drinks, the claim terms of diversity, stability, shelf life and has been examined in more detail: both the ‘coloured with fruit and vegetables’ is most colour brilliance.” claims ‘with natural colours’ and ‘coloured with fruit and vegetables’ are perceived as credible by more than 75%. The claim ‘coloured with fruit and vegetables’ conveys To advertsise, contact: positive product characteristics such as ‘is healthy’, ‘is safe’ or ‘is 100% naturally pro - [email protected] duced’ to more than two thirds of con - 20 InGREDIEnTS Soft Drinks Internationa l – March/April 2016 Grape juice on Flavoured syrups offer growth likely to continue WELCH’S Global Ingredients Group has strengthened its product portfolio with 100% Niagara grape juice – a golden Amer - A REPORT from Pune, India-based Market - ican superfruit juice that delivers a sophisti - sAndMarkets www.marketsandmarkets.com cated flavour profile and naturally nutritious notes that the global market for flavoured polyphenols. syrups is projected to reach a value of Crisp, sweet, light and refreshing, Niagara US$51.31 billion by 2021, at a CAGR of 4.0 grape juice joins the iconic deep-purple per cent from 2016 to 2021. Concord grape juice in the Welch’s Global The report is entitled, lengthily: Flavored Ingredients Group juice range, giving bever - Syrups Market by Flavor (Fruit, Chocolate, Welch’s 100% Niagara grape juice is available age, confectionery, dairy and alcohol brands, Vanilla, Coffee, Herbs & Seasoning), Flavor Type to beverage companies and co-packers. as well as contract manufacturers, access to (Sweet, Salty, Savory, Sour, Mint), Application a choice of two contrasting fruit juice con - (Beverage, Dairy & Frozen Dessert, Confec - cepts. release these plant nutrients, or polyphenols, tionery, Bakery), & Region – Global Forecast to Niagara grape juice contains no added straight from the grape and into the juice. 2021. sugar, colours or flavours. It is available glob - Niagara grape juice packs in more nutri - It notes that the market is driven by fac - ally to companies, and offers bolder and tion than many other beverage options. Just tors such as increasing consumer demand more floral flavour notes than other white one 8oz glass counts as two servings or one for a variety of flavours in food products, grape juices. Nevertheless, the Niagara grape cup of fruit, making it a perfect fruit juice personalised flavour options and product juice taste remains light enough that it is choice for the whole family. variety and increasing consumer preference perfect for blending with other juices in a Just like the Concord grape, the Niagara towards convenience foods & ready-to-eat way that complements them, rather than grape is grown by the nearly 1,000 family products worldwide. overshadowing them. farmers who own Welch’s Global Ingredients The high growth potential in emerging In common with its Concord grape Group. Niagara grapes are difficult to source markets and untapped regions provides new cousin, the Niagara grape is unlike ordinary because they have a very short harvest sea - growth opportunities for market players. table grape varieties. It has a thick skin and son and grow only in specific regions of The chocolate flavoured syrup segment is crunchy seeds that provide naturally occur - North America. They are also extremely del - projected to grow at the highest CAGR ring plant nutrients, which act as antioxidants icate and without the right care they do not from 2016 to 2021. The report says this and can also contribute to health. To pre - travel well. Welch’s juice-making expertise growth can be attributed to its industrial serve this inherent nutrition in the Niagara ensures they are picked and squeezed using application in bakery products, production of grape juice, Welch’s squeezes the whole techniques that preserve their special char - chocolate-flavoured dairy drinks, frozen grape, including the skin and seeds, to acteristics in the end product. desserts, ice creams, chocolate confectionery and other chocolate-flavoured beverages. The report comments that “the growing Mexican lifestyle level of consumer demand for chocolate has boosted the consumption of chocolate – bottled flavours and their usage in a diverse range of food products as chocolate syrups are widely preferred by the final consumers in SENSIENT Flavors presents a new range of milkshakes, cold beverages, hot beverages all-natural Mexican flavours for the produc - such as tea and coffee and as a topping on tion of soft drinks. Featuring horchata and ice creams, pancakes, waffles, and cakes.” tangerine profiles, novel innovative twists The Asia-Pacific region is seen as being a have been developed by combining lime & high user of flavours – including in soft cactus, chilli & mango and strawberry & drinks of various categories – with current guava. Samples that have already been growth likely to be sustained. Sensient has introduced a range of flavours brought to life by the company’s application “Asia-Pacific has a high growth potential which have a Mexican influence. engineers include tangerine & horchata iced for flavoured syrups. This region has many tea versions. In addition, they proactively cre - emerging countries such as China, Thailand ated chilli-mango, strawberry-guava and lime- and became the company’s source of inspi - and Singapore. Moreover, China is among cactus juice drinks with a juice content of ration. the leading countries for flavoured syrups. 10%. These are just a few examples: all the “We recognise that Mexican cuisine is With the rise in the middle-class population flavours can be used to produce an endless becoming increasingly popular in Europe. and increasing per capita income, the variety of non-alcoholic drinks. And, for today’s consumers, authenticity is demand for healthy and diversified food has Sensient’s experts collaborated closely more important than ever before. Hence, also increased. with their Mexican colleagues to address the we have worked on a flavour range that “This has impacted the demand for growing consumer interest in ethnic special - captures the true characteristics of the Mex - flavoured syrups in the country.” ties that are as authentic as possible. The ican palate and lifestyle and brings it to The report includes a study of marketing new range has been heavily influenced by European consumers,” said Stefano Asti, and development strategies, along with the the local specialty, ‘Agua Frescas’. These Technical Director at Sensient Flavors Bever - product portfolios of sector leaders. refreshing, everyday drinks, which are avail - age Europe. “We are confident that this new able from street vendors and sold in bode - range will enable manufacturers to bring gas, restaurants and juice bars, consist of outstanding soft drink products to the shelf fruit, sugar, water and ice, and are sometimes that satisfy consumer curiosity and tap into refined with milk. Each region has its own the current trend for innovative and unique versions, made using locally available fruit, taste experiences.”

22 PRoDuCTS Soft Drinks Internationa l – March/April 2016 Date and Juices & Juice Drinks Banana nectar ISRAEL Priniv Date and More fruit options Banana Nectar is now available. This nectar has from Welch’s been made using natural dates partially from con - centrate, contains no JAPAN The partnership between Calpis Co sugar, and is a source of and Welch’s Foods has delivered an impres - both vitamins and dietary sive line-up of beverage options since it got fibre, with one 250cc under way in 1997. The arrangement marries glass of nectar providing Welch’s fruit juice knowledge with Calpis bev - 100% of the recom - erage technology. mended daily intake of Several further options have been added vitamin C for adults. This to the Welch’s brand portfolio in Japan over pasteurised nectar com - recent months. These include Welch’s Apple & prises 90% juice, contains Pear Crush, presented in 450ml PET bottles. labels, along with fruit graphics. no artificial preservatives, As the name indicates, this blends apple The Fruit Meister Grape 100 mellow uses and has been kosher cer - and pear juices in a lightly carbonated mix. Concord grape juice, a type long associated tified. Juice content is 16%. Labelling features both with Welch’s. It is sourced from concentrate, fruit types as bright graphics, in a spritzer-style as is the juice for the Fruit Meister Pink bubbles setting. Grapefruit 100. Bottling is in 300ml PET. Liquid Soursop Earlier Calpis Co introduced a new sub- Calpis Co is part of the Asahi group while range under the brand: Welch’s The Fruit family-founded Welch’s has been owned since Pulp Meister, described as ‘100% fruit juice bever - the mid-1950s by the US National Grape ages’. The 100 is emphasised on the bottle Cooperative Association. ECUADOR Disfruta Leyendas Ecuador Esto Sí es Guanábana Pulpa Liquida (Liquid vegetable juice Birch tree juice Soursop Pulp) is made with selected fruit, and with curry is easy to prepare. This ITALY Sealand Birk Linfa di beverage concentrate Betulla Biologica a Mirtilli can be used for mak - POLAND Vitanella Sok (Organic Blueberry Birch ing juices, smoothies, Wielowarzywny z Curry Tree Juice) is described as cocktails, pastry, ice (Vegetable Juice with an organic juice tapped cream, and sauces. The Curry) is now available. directly from the birch tree product is low in salt, This pasteurised product in the early spring. The prod - and free from fat and contains vitamin C to sup - uct is said to be very sugar. It retails in a port the normal function refreshing and slightly sweet, 475ml bottle featuring of the immune system and and has been filtered the Facebook and retails in a 500ml pack. through a natural root sys - Instagram logos. tem and gently pasteurised. It is free from gluten, suitable Low acid orange for vegans, and retails in a Super charged 330ml bottle bearing the EU juice Green Leaf, Ecocert and smoothie USDA Organic logos.

USA Simply Orange Low Acid Pulp Free THAILAND FN Fruita Orange Juice is now available. The pure Juice with Chia Slim 100% Fruit Juice with squeezed and pas - Chia Seed and Lemon teurised product is not Basil Jelly is described as a from concentrate and USA Telula Tart Cherry slim super fruit smoothie, features 100% reduced Juice with Chia contains and is made with 100% acid content with 110 95% juice and is processed natural fresh fruit ingredi - calories per 8 fl oz serv - using the cold press ents including papaya, can - ing. This kosher certified method. The kosher and taloupe, pineapple, garcinia orange juice with cal - USDA organic certified and strawberry. It is not cium is naturally sodium product is not from con - from concentrate and is free with no water or centrate and is free from said to satisfy hunger for preservatives added, and GMO and preservatives. It longer and prevent late retails in a 59 fl oz recy - is a blend of 10 teaspoons night snacking. This pre - clable PlantBottle pack, of fibre rich sweetness of mium juice is free from which is made with up chia seeds, and 98 tart cher - preservatives, and retails in to 30% of plant mate - ries. The juice retails in a 32 a 280ml pack featuring a rial. fl oz bottle. social media hashtag. Soft Drinks Internationa l – March/April 2016 PRoDuCTS 23

Water & Water Plus Protein enriched Suntory Southern Alps UK +Proteinwaterco. Raspberry & Cranberry Flavoured Protein Water is JAPAN Suntory Food International is justifi - a water based drink with ably proud of its Southern Alps water brand. added protein and sweet - It has invested heavily in protecting water ener that contains nothing catchments and in developing alternative artificial. The fat-free water sources to add variety. chain and associated retail outlets. provides a daily protein Southern Alps is drawn from a national With the market for flavoured mineral boost, is low in sugar, and park area with more than a single source, water growing strongly in Japan, Suntory has contains 20g whey and thus allowing product variations based on already leveraged the Southern Alps brand collagen protein. This prod - the same core environmental values. to gain traction in this sub-category. Those uct retails in a 500ml BPA- As we have reported, Southern Alps has variants have sold well and Suntory is indi - free bottle and was on also been a key brand in Suntory’s PET bot - cating that if the honey lemon offering is an display at the Natural & tle light-weighting and other eco aspects, ongoing success it will look to add further Organic Products Europe including closures. variants either for specific retail chains or 2016, London. A new variant in the range is Southern general distribution nationally. Alps Natural Water & Honey Lemon. It has Lemons used in Suntory Southern Alps Flavour boost been created primarily for the Seven-Eleven Honey Lemon are 100% organic. from Schweppes Mastiha water Rosey water Australia After trialling its Lqd+ water UK MastiQua Mediter - enhancement system in South Australia, ranean Sparkling Drink Schweppes Australia has rolled it out with Mastiha Water is a INDIA Authentic Aroma throughout much of the continent, first in blend of pure spring water Rose Fragrance Drinking supermarkets and convenience stores but and natural mastiha, a Water is a non-carbonated increasingly into independent grocers and unique ingredient found water based drink that is other channels. only on the Mediterranean said to be very helpful for Lqd+ makes it easy for users to add island of Chios, which is severe thirst. The special sugar-free flavour and colour to water. It has traditionally used to sooth edition product is suitable made its debut in Australia with a choice of digestion. This non-alco - for vegetarians and retails three flavours: tropical, berry and lemon. holic beverage is said to in a 500ml bottle featuring The colourful 48ml bottles use the pro - be inspired by a traditional the Facebook logo. motional tag of ‘flavour boost’. Each con - recipe, with added refresh - tainer makes up to 24 250ml drinks, ing sparkle. It is calorie- depending on the user’s taste preference for free, contains no sugar or Cactus with lemon flavour intensity. Schweppes Australia is the sweeteners and retails in a country’s leading cordial supplier through its 330ml bottle. It was on long-established Cottees brand. display at the Natural & Organic Products SPAIN Vitamin Well While cordials boomed in Australia up to Europe 2016, London. Upgrade Agua con Vitami - the 1970s their popularity waned a little nas Sabor a Limón/Cactus because of the broadening of beverage (Lemon and Cactus options and a tendency among younger Cactus Water Flavoured Vitamin Water) people to see them as old-fashioned. In the is a low calorie, non-car - past five years however interest in cordials bonated vitamin and min - has undergone a renaissance, driven by UK Truenopal Cactus eral enriched drink that innovative flavours and enhanced packaging Water is a clean, crisp, contains vitamin B6 and which dispelled some of the old-fashioned refreshing, light product B12, which contribute to image. that provides 100% natu - reduce tiredness and ral hydration with no fatigue. The product also added sugars, sodium, contains magnesium, zinc artificial flavours, preserva - and plenty of vitamin D tives, fat or gluten. It con - that contribute to normal tains half the calories and muscle function, and retails sugar of coconut water. in a 500ml bottle that fea - This vegan product retails tures Zlatan Ibrahimovic’s autograph. in a 330ml pack. It was on display at the Natural & Organic Products Europe Sourced by Mintel, 2016, London. email: [email protected] 24 PRoDuCTS Soft Drinks Internationa l – March/April 2016 Key Lime Carbonates with sparkle USA Hy-Vee Water Cool - orangina Cassis ers Key Lime Flavoured Sparkling Beverage is now & orange available. This naturally flavoured product is sweet - ened with Splenda, contains JAPAN Since 2012 Suntory Food Interna - zero calories and carbohy - tional has built a strong following for the drates, and retails in a 1 litre Orangina brand, building on an established recyclable bottle. awareness of the iconic orange-flavoured CSD among Japanese consumers who have travelled overseas. The brand has since been Spicy cola introduced to a much wider market. Leveraging this acceptance further is Orangina Cassis & Orange, partly targeting UK Gusto Cola Carbon - the ‘party market’ which is increasingly ori - The new variant was released initially in ated Soft Drink with Veg - ented towards soft drinks with a trendy Seven-Eleven and associated stores, subse - etable Extracts, Sugar and appeal in flavour or packaging. quently rolling out more extensively. Sweetener is blend of spices, essential oils and African cola nut. It is natu - Pearls of Joy rally low in calories and is free from aspartame, phosphoric acid and UAE La Marquise International has added GMOs. This product retails the Fellinger Royal range of top-end in a 250ml pack, and was sparkling non-alcoholic grape beverages to on display at the Natural its portfolio. Promoted as a luxury drink & Organic Products under the ‘Pearls of Joy’ tag, this brand is Europe 2016, London. sourced from Austria. Non-alcoholic bubblies are gaining increasing impetus in the Middle East, evolv - Country Club ing as part of an adult soft drinks category where price is not the key factor. classics La Marquise has plenty of experience with such upmarket beverages. Its portfolio of beverage flavourings. The company is also also includes Jaf Tea, One & Only fruit active in hospitality sector consultancy and SOUTH AFRICA Chill Beverages Inter - smoothies and frappes and a stylish range training. national has reworked its Country Club range to firm up the brand’s evolving adult soft drink strengths. Be More Fanta Country Club is now presented in 330ml slim cans with a vibrant appearance. Marketing initiatives refer to it as a ‘clas - AUSTRALIA Australians are being sic beverage tailored for the individual’. exhorted to ‘Be More Fanta’ in the latest Three flavours are offered: Country Club manifestation of a marketing strategy that Rock Shandy, with a spicy taste of ginger has already delivered strong sales growth in and bitters; crisp and tangy refreshment in several markets such as France. Country Club Lime & Soda; and the fruity Aimed primarily at teens and mums, its fusion of Country Club Passion Fruit & aim is to renew the brand’s fun credentials Lemonade. by building on the vast popularity of social Chill Beverages, which is active in the media among the target demographics. hospitality sector as well as offering retail The campaign endeavours to inspire lines, is leveraging Facebook and Twitter to teens to escape everyday pressures and boost Country Club’s classic credentials. embrace their playful side while reminding mums of the enduring value of fun in a changing environment. Advertising emphasises zany activities using colourful ‘play packs’ intended to inspire selfies, with teenagers encouraged to post on their preferred social media chan - nels. The campaign has a big spend across television, cinema, online, mobile, in-store, key radio station partnerships, outdoor offbeat positioning of Fanta on the Aus - advertiser and influencer activity. tralian market which has included release of ‘Be More Fanta’ builds on the cheerfully limited editions with high talking point value. Soft Drinks Internationa l – March/April 2016 PRoDuCTS 25

Sports & Energy Ranger gains Aquarius enhanced traction hydration

MALAYSIA F&N’s energy drink Ranger THAILAND The Coca-Cola system in has grown sales significantly over the past Thailand, which covers two major franchise few months, maintaining the market accep - bottlers, has built a solid market for its tance generated by promotional support Aquarius enhanced hydration drink through Thailand,” said Antonio Del Rosario, general for its release. This has been helped by massive national advertising and an extensive manager of Coca-Cola (Thailand). extension of its distribution reach and also sampling campaign. The aim has been to “Aquarius fills the gap between drinking by effective use of Facebook to build loy - replicate the brand’s success in Japan where water and sports drinks,” he claimed. “While alty in its key demographics. Aquarius has gained a substantial share of sports drinks aim at a very specific sport Packaging has also been a key factor in the fast-growing enhanced hydration market. occasion consumption, Aquarius is for every - Ranger’s progress in a very competitive sec - In Thailand the category was relatively day consumption and provides enhanced tor. The 250ml can features a tiger icon immature when Aquarius was launched late hydration and replenishment.” which F&N refers to flamboyantly as “sym - last year but has gained speed thanks to Del Rosario is confident “the emerging bolising the physical strength and heroism Coca-Cola’s ‘big bang’ marketing approach enhanced hydration drink segment has par - in every man”. which introduced active lifestylers to the ticularly strong potential in Thailand where Possibly every woman, too given that concept. Other brands have also become people are exposed to high temperatures while skewed to male consumers Ranger available on the market in recent times. and the sun daily; as a result they, typically, has also gained a following among young “Aquarius seeks to satisfy consumers who find themselves in need for hydration.” female consumers. have an active lifestyle and recognise the The enhanced hydration sub-category has “For many of us who aim to go the importance of keeping well hydrated. As grown speedily in several other markets and extra mile and achieve more in life, we Thailand’s leading beverage company we Thailand’s generally hot weather conditions require both mental and physical strength identified this unmet need and decided to – especially at the peak of summer and dur - which also means we need more energy. enter an emerging beverage segment in ing monsoon rains – places it well. When you lack physical energy, you may face difficulties in carrying out your tasks,” says Jenny Wong, head of brand marketing Powerade new for F& N Services. “This is where Ranger comes in with the formula popular physical strength and mental alertness to give Malaysians a well-needed extra boost, propelling them further to put what they AUSTRALIA The Powerade ION4 refor - set in their hearts in motion.” mulation has given the isotonic brand new impetus on the Australian market, helped by a major marketing campaign which will run through until the end of this year. Coca-Cola South Pacific claims ION4 has 95% more electrolytes than the drink’s pre - will also benefit from the brand’s global vious composition. alignment with the Rio Olympics. Supporting the product re-launch is a big Tracey Evans, group marketing manager budget media campaign featuring NRL stars hydration at Coca-Cola Pacific said the Billy Slater and Greg Inglis. Powerade ION4 growing popularity of sports drinks drove the decision to change Powerade’s formula. “In the booming sports drink category Energy boost what has become apparent is that innova - tion and exclusive partnerships are driving transactions.” USA Sambazon Energy Acai An August 2015 report from Roy Morgan Berry, Yerba Mate & Guarana Research – a leading monitor of consumer Juice Blend is now available. behaviour, lifestyle trends and political This organic product is choices in Australia and New Zealand – charged up with antioxidants showed Powerade was Australia’s most-con - and healthy omegas, contains sumed sports drink, she said. caffeine from organic sources Data from the report also indicated that to boost body and mind in around eight per cent of the Australian pop - the way nature intended, and ulation drink sports beverages within any is also gluten- and GMO- given seven day period. free, vegan and kosher certi - Powerade IO4 is offered in several fied. It retails in a 10.5-fl oz. flavours on the Australian market including bottle featuring the Certified B Company, Mountain Blast, Berry Ice, Lemon Lime, Gold Sourced by Mintel, non-GMO Project Verified, Fairtrade by Eco - Rush and Blackcurrant. email: [email protected] cert and USDA Organic logos. All are presented in 600ml bottles. 26 PRoDuCTS Soft Drinks Internationa l – March/April 2016 Herbs and hops Activity Apple

GERMANY Christinen has released CROATIA Jana Vitamin Functionals Organic Sage, Thyme, Chamomile & Hops Activity Negazirano Osv - Herbal Drink. Retailing in a 0.33 litre bottle, jezavajuce Bezalkoholno Fuelled with the low calorie product is described as a Pice sa Okusom Jabuke i refreshing beverage which is made from Maline (Activity Apple and organic minerals and sweetened with stevia. Raspberry Flavoured Drink) tigernuts The product is part of Christinen's new is a non-carbonated refresh - Herbal Indulgence range, which also includes ing, non-alcoholic drink USA Organic Gemini Melissa/Verbena, Mint/Ginger based on natural mineral Strawberry Flavored Tiger - and Elderflower/Lime/Mint Jana water. It contains vita - nut Horchata is a non-dairy varieties. Aptly named, the mins B3, B5, B6 and magne - drink made from organic range celebrates the power sium which contribute to tigernuts, a small root veg - of herbs, which, rather than the reduction of tiredness etable. According to the acting as supporting accents and fatigue. The pasteurised manufacturer, tigernuts to fruity flavours, are taking product has reduced energy fuelled 80% of the Paleo centre stage, providing the value 55% and retails in a 6 ancestors' diet 2 million products' key point of differ - x 0.5 litre pack. years ago and is a source of entiation. The products retail resistant starch. The sedi - in elegant glass bottles fea - ment found at the bottom turing minimalist designs Aloe vera with fruit of the bottle is resistant which give graphic promi - starch, an essential prebiotic nence to the range's focus fibre that resists digestion, on herbal flavours. UK Aló Crisp Fuji Apple and fuels probiotic bacteria, and Pear Aloe Vera Drink is now supports a healthy immune available. The product is free system. Few products discuss resistant starch Brain benefits from fat, GMO and gluten, and on pack, making this product unusual. is made with real aloe vera These naturally sweet, nutrient-dense tiger - pulp and juice. It contains no nuts are cold pressed and the juice uses high GERMANY Power Look artificial flavours, preservatives pressure processing (HPP) in small artisanal Koffeinhaltiges Erfrischungs - or colours and retails in a batches. The kosher product is organic certi - getränk mit Vitaminen und 500ml recyclable, BPA-free fied by USDA and NOFA-NY, non-GMO Citrusgeschmack (Brain Vital- bottle featuring a Facebook verified and suitable for vegans. It is a source Power Drink) has been link as well as a QR code. This of iron and potassium, free from dairy and added to the range. The product was on display at the nut, contains prebiotics and provides 100% of drink contains vitamin B12 Natural & Organic Products daily requirements of vitamin C. It retails in a for the nerves; vitamin B5 for Europe 2016, London. 13.3-fl.oz. BPA-free pack. the brain; caffeine for con - centration; vitamin B3 for a normal energy metabolism; The power of egg Antioxidant and vitamin B2 for the main - tenance of a normal eyesight. smoothie The citrus flavoured product AUSTRIA Toni's Smoothei has hit the mar - retails in a 250ml bottle with a patented ket, described as an organic vitality drink fresh cap on the top for mixing the vitamin 'with the power of egg'. SWEDEN Innocent Super Smoothie ingredients with water. Launched not by a juice brand but an egg Antioxidant Smoothie with Kiwi, Lime, manufacturer, Toni's Smoothei vitalising drink Wheatgrass & Flax Seeds contains pumpkin with raspberries and redcurrant includes up seeds and spirulina extract and is enriched oJ with probiotics to a quarter of a cup of gently pasteurised with vitamins and minerals. egg whites from free range eggs, as well as Vitamin C, E and selenium fruit purée and water. The drink is said to be are said to contribute to USA Juice brand Uncle a natural source of protein, antioxidants, vita - protecting cells from oxida - Matt's has introduced mins and minerals, turning the smoothie into tive stress. Organic Orange Turmeric a nutritious meal or snack. The manufacturer, inno - Juice. The probiotic juice Across sectors, brands are looking to cap - cent, donates 10% of the contains 100% juice one italise on protein's health and satiety appeal, profits to charity. The pas - billion CFUs as well as experimenting with new teurised product is 500mg of turmeric per ways to enhance protein described as tasty and serving to support diges - content and to mark out healthy, and is made from tive health and the immune their offerings from the sustainably sourced ingredi - system. masses. Disrupting the ents. It retails in a recyclable Turmeric has become a fruit smoothie market, 360ml bottle made from more common ingredient Toni's Smoothei is 50% recycled plastic and fea - in cold pressed and spe - described as not explicitly tures the FSC logo. cialty juices, but is still rare in a more main - tasting of egg, but as car - stream – albeit organic – brand. The USDA rying all of its high value organic certified and flash pasteurised prod - biological protein, taking Sourced by Mintel, uct is free from gluten, and retails in a 59 fl satiating snack innovation email: [email protected] oz recyclable bottle. to a new level. Soft Drinks Internationa l – March/April 2016 PRoDuCTS 27

ing a demand for decaffeinated alternatives. Stylish packaging too in the 280g bottle- can used by Asahi for the Fauchon Burnt Caramel Apple Tea. RTD Teas & Coffees Trade promotion notes for this line refer to the slightly nostalgic taste of the Fuji Fauchon RTDs apple and to the Normandy caramel confec - tionery likely to have been enjoyed by the emphasise quality founder of Fauchon, Auguste, who was born in Calvados in 1856. A Fauchon Chef’s Special Milk Tea comes JAPAN Asahi Soft Drinks Co has continued in a 280g can, again featuring distinctive Fau - to leverage the licensing arrangement nego - chon livery. tiated with the Fauchon brand of France to It is a blend of Assam tea and Hokkaido differentiate a range of RTD tea, coffee and cream, delivering a sweet full-bodied taste. chocolate in a market whose product com - The Fauchon brand has been associated plexity reflects various sectors of consumer with Japan since 1972 when the Paris-based demand but also creates a high level of This is seen in the stylish bottle (450ml group opened outlets at Takashimaya depart - inter-brand competition. PET) with classy, minimalist shrink-wrap ment stores. It subsequently developed fur - The Fauchon range is positioned strongly labelling for the Fauchon Decaffeinated Tea. ther outlets from the early 2000s when it as a premium offering, accentuated by pack - This is based on the Earl Grey style and is began to prosper under new owners after a aging as well as formulation. aimed primarily at female consumers, meet - sluggish period. Little Miracles Tea for wellness Mate Rush

CANADA Little Miracles Organic Fusions AUSTRIA Chia Birds MEXICO Teasire Yerba Green Tea with pomegranate, ginseng, acai Grüntee Wellness und Mate Sabor Natural con and agave is described as an organic fusion Erfrischungsgetränk (Organic Limón (Mate Rush Yerba of fruit juice concentrate, Green Tea Wellness Drink Mate Drink with Lemon) tasty green tea and a zing with Chia Seeds) is made contains no calories, is a of ginseng, a delicious, with ginger, lime and pepper - natural antioxidant, refreshing drink with a mint. This soft drink with reduces cholesterol, stim - gentle taste of valuable omega 3 is said to ulates and gives energy. pomegranate. It is free be relaxing, refreshing and Mate is considered to be from artificial colours, helps to improve the mood, a unique product con - flavours and sweeteners, mind, body and soul. This taining 24 vitamins and and contains 4.5% juice. soft sparkling ‘super food’ minerals, 15 amino acids The USDA organic certi - drink is suitable for vegans, and other antioxidants. fied product is free from free from artificial preserva - This product retails in a GMO and retails in a tives and flavourings, and 500ml bottle. 330ml pack bearing the retails in a 330ml pack fea - Fairtrade and EU Green turing a QR code and the Leaf logos and a Facebook Eko logo. So flavoursome

Acai in Cranberry Goji berry tea FRANCE So Kombucha Thé Bio Naturelle Pétillante Green Tea et Aromatisée Menthe Cit - MALAYSIA BerryWhite Organic Drinks ron Vert (Mint and Lime Peach & Goji Berry Still Drink with Echinacea Flavoured Sparkling Natural SPAIN Jools Té Verde y Arándanos Rojos and White Tea Extract is Organic Tea) contains probi - con Perlas de Açai (Acai in Cranberry said to be delicious, light, otics and vitamins, is said to Green Tea) is free from gluten, preservatives and refreshing. It is suitable be regenerating, refreshing and added sugars, and contains only 29 calo - for vegans and is free from and detoxifying and to con - ries per 100ml. It provides 100% of the rec - caffeine, gluten and added tribute to maintaning body ommended daily dose of eight vitamins and sugar. The organic certified balance. The 100% natural the acai is rich in vita - product retails in a 330ml product retails in a 250ml min B1, which con - bottle featuring the bottle that bears the EU tributes to boosting Organic Soil Association, Green Leaf logo. energy. The healthy EU Green Leaf and Insta - product with vitamin gram logos. The manufac - Sourced by Mintel, rich pearls has been turer donates 10% of their email: [email protected] approved by the Vege - profits to charity. tarian Society and retails in a 300ml recyclable pack featur - ing the Facebook, Twitter and Pinterest Join the Soft Drinks International LinkedIn group logos. 28 PRoDuCTS Soft Drinks Internationa l – March/April 2016

Dairy & Alternatives Pumpkin Mitsuya Cider flavoured milk continues to grow

USA Promised Land Dairy of San Antonio, JAPAN The Mitsuya Cider range is built on Texas, has had a good reception for its lim - a 130 year-plus heritage but is keeping itself ited edition milk flavour Pumpkin Spice. young and vibrant by the frequent addition The milk featured pumpkin flavouring with of new flavours, packaging and sub-ranges. a holiday-inspired spice blend, according to Mitsuya White Cider, first offered in 1996 the company. Each serv - has been reintroduced in 500ml and 1.5-litre with strawberry juice. The 500ml PET bottles ing contains 260 calories, spruced-up PET packaging with an enhanced carry attractive graphics of strawberries 11g of fat, 29g of sugar flavour mix derived from premium Hokkaido coated by condensed milk. and 9g of protein. milk. While the labelling also proclaims ‘Cider With a suggested retail The dairy carbonated category is retaining meets condensed milk’ the range is not, as price of US$2.99 per popularity in Japan despite competition for explained in past reports, cider in the west - quart-sized plastic bottle, consumer choices and producer Asahi Soft ern sense of the word. it was retailed through Drinks is confident of further growth this However, while apples are not a core several chains in Texas. year. The company is investing in extensive ingredient, Mitsuya Cider is extending further The new flavoured advertising and promotions but is probably into fruit flavours, a recent addition being milk joined the com - gaining most market profile from its range peach with a 100% juice factor. pany’s other flavours, dynamics. This builds on orange and grape in March including salted caramel Another newcomer to the line-up is Mit - last year, followed – on a limited release basis latte, strawberry and suya Cider White Snow Strawberry, again – by pineapple and apple. Mitsuya Cider midnight chocolate. featuring Hokkaido condensed milk, along Peach is available in 500ml and 1.5-litre PET. Perfect for cooking Lupin drinks

FINLAND Valio has introduced Valio Kiehu GERMANY With their white-flowering Maitojuoma (Hard to Burn Milk Drink), umbels, not only are Sweet Blue Lupins which is a pasteurised milk drink from which pretty to look at, but right now they are also the milk proteins that burn easily during attracting the interest of the food industry. cooking have been removed. The milk has Researchers from the Fraunhofer Institute 2.5% fat, and is described as easy to boil and for Process Engineering and Packaging (IVV) hard to burn, suitable for cooking, hot drinks, in Freising, Germany, and Prolupin have baking or as it is. found a way to produce the purely herbal The company says that due to the lupin protein isolate (LPI), which is similar to removal of whey protein, the milk drink con - animal proteins, from lupin seeds. tains slightly less protein compared with The researchers received the Deutsche ordinary milk. However, it Zukunftspreis 2014 (the Federal President’s emphasises that the differ - award for technology and innovation) for ence in nutrient content is this innovative process. On the European not significant – the prod - market, the high protein content of lupins so sweet lupins are much lower in fat and uct contains 2.5g of pro - could make the plant a climate-friendly and have less allergy potential than soy beans. In tein per 100g – and says it GMO-free alternative to soy beans addition, lupins are free from starch, choles - is a good source of the imported from Asia and South America. In terol and gluten, and they are a good source important nutrients found Germany, the first lupin drinks are now avail - of minerals and trace elements. in milk. able in aseptic carton packs from SIG Com - Malte Stampe, Managing Director of The product retails in a bibloc, under the umbrella brand Made With Prolupin GmbH: “The seeds of the native 1 litre recyclable pack with Luve. Sweet Blue Lupin are the raw material for a cap that is made from In ancient Egypt, Greece and South Amer - the protein, which we extract using a renewable materials, and ica, lupin seeds were considered a high-value patented and very gentle process developed featuring the Finnish Swan staple food. However, because of the bitter by the Fraunhofer IVV. Lupins flourish partic - logo. compounds they contain, people lost inter - ularly well in sandy soils such as those found est in them. Through careful breeding, the in northern and central Europe. They can Sweet Blue Lupin with much lower alkaloid therefore be grown on the soils here, and content was developed. With between 36% also harvested and processed here. Lupins and 48% protein content, lupin seeds are thus have a CO 2 bonus compared to soy Send your news to extremely high in protein, and in material beans. We don’t need to fly the lupins halfway round the world, thus avoiding the [email protected] composition they are similar to soybeans. Lupin seeds contain all the essential amino CO 2 emissions generated by long transport acids – including lysine. routes. And lupins are good for the soil – The fat content of lupins is 4% to 7% – enriching it with nitrogen”. Soft Drinks Internationa l – March/April 2016 DAIRY & ALTERnATIvES 29 Saffron flavoured Lactic acid blends milk for market tastes

INDIA Coca-Cola has introduced Coca- MALAYSIA Etika Group (previously Cola Vio Kesar Treat saffron flavoured milk. known as Permanis) and Asahi Group The product is a homogenised flavoured Holdings have worked together to offer toned milk that is suitable for vegetarians, two Calpis lactic acid beverage variants in made with milk sourced from dairy farmers Malaysia. and blended with flavours. It is also available One of is the basic Calpis while the in an Almond Delight flavour. other is a mango blend. Both are offered in Unlike Coca-Cola's other recent ventures 350ml and 1-litre PET bottles which high - into the dairy category light the smooth texture and reflect the (such as Fairlife milk in the brand’s familiar appearance in Japan with a USA) Vio prominently fea - local slant. ing consumer acceptance for their own tures the company name They are halal-certified. Taste is generally lines and the category generally. on the pack – a state - similar to the Calpis range in Japan but with Core target demographics are both ment above the brand a little more strength, richness and sweet - males and females in the 10-20 generation. name reads ‘A quality ness. Production is at Etika’s bottling plant in product of the Coca-Cola Lactic acid drinks have been available in Bandar Baru Bangi, Selangor. The company Company’. The product Malaysia for many years but the partners holds the Pepsi franchise for Malaysia and also announces its protein behind the Calpis introduction believe they markets Asahi’s Wonda coffee RTD range. content (6.4g) on the are adding a substantial new dimension to It also has a wide range of its own bever - front of pack the 200ml the category. They are confident of increas - age brands across several categories. aseptic package. Yalkult Light well Long-life almond received milk AUSTRALIA California-based Almond CHINA The launch of Yakult Light by Breeze is building sales steadily in Australia Guangzhou Yakult Co has borne out mar - as consumers look to non-dairy milk ket research that this low calorie, low sugar options, either for dietary/lifestyle reasons or version of the familiar Yakult fermented milk simply as an appealing change from life-long drink would match with increased Chinese habits. consumer interest in healthy beverages. The producer’s Unsweetened Almond & Yakult Light has around 40% less calories Coconut and Unsweetened Almond & than its full strength counterpart. The prod - Cashew blends are promoted as a good uct originates from Japan where it is a long- source of calcium, containing less than 45 established staple line. calories per serving. Guangzhou Beverage introduced Yakult Both are sold through the grocery chan - Light through key accounts in Guangdong nel in 1-litre cartons. and Hainan provinces late last year, this year ramping up sales across the region with a target of 280,000 100ml bottles per day. uP&Go goes for the drink smooth and not as cloying as Early distribution was through the peanut butter can sometimes be. It was brand’s ubiquitous ‘Yakult ladies’ but is now peanut butter more of a wheat taste, they said. Sanitarium moving increasingly into grocery and other sees UP&GO as allied to its Weetbix cereal retail store channels as well. range. Shanghai Yakult also recently added Yakult AUSTRALIA Like their US counterparts, Light to its portfolio, focussing initially on a lot of Australian youngsters – and plenty the high-population metro area of Shanghai. of adults – enjoy peanut butter in sand - Distribution will be extended gradually. wiches or on breakfast toast. Not surprising Goal is to achieve and sustain daily sales of then that the Sanitarium UP&GO breakfast around 500,000 bottles in the region. alternative range, a huge seller in Australia Yakult Light is sold in packages of five and New Zealand, has expanded to feature bottles. a peanut butter variant. The flavour is billed as a limited edition. It is being sold exclusively through Coles, one of Australia’s major national supermar - ket chains. UP&GO standard flavours include choco - late, strawberry, vanilla and caramel. The range also features low sugar and gluten- free options. The peanut butter variant is sold in 250ml three-packs. Sourced by Mintel, Soft Drinks International tasters (both email: [email protected] adults and youngsters) in Australia found 30 MARKET REPoRT Soft Drinks Internationa l – March/April 2016 Thailand Further consumption growth forecasted

hailand’s soft drinks industry is preparing for Tthe introduction of a new excise tax regime later this year as part of wide ranging excise duty changes the government is expected to unveil following the recent launch of the ASEAN Free Trade Zone by the Association of Southeast Asian Nations in December 2015. As the The soft drinks sector is one of various indus- government tries that will see changes this year in the way that excise duty is calculated. Excise duty for prepares to liquor, tobacco, automobiles and other house- hold items also will be reformulated as part of introduce a new efforts to introduce standard rates of excise duty that treats all commercial enterprises fairly and rate based on the retail price and not the ex-fac - soft drinks tax equally. tory price will be introduced. “TBIA is talking to the government as we do regime, David Taxing times not want consumers to get a bad effect from pric - Talks underway between the Thai Beverage ing.” Hayes reports Industry Association (TBIA) and the government Government plans to base excise duty on retail from Thailand are aimed at preventing any negative impact on prices are considered fair by most soft drinks the soft drinks market from forthcoming changes producers as the method of calculation is open and the Thai to the excise tax regime at a time when rising for all to see in comparison to using ex-factory household incomes continue to lift soft drinks prices which companies may under-declare. Beverage consumption. “The ASEAN Free Trade Agreement began in While talks continue, TBIA is optimistic the December but the new tax law begins implemen - Industry excise duty regime will not create any additional tation in 2016, probably in Q4 as Parliament tax burden for soft drinks producers to pass on to needs to pass a new law,” Preeti said. Association . consumers. “The government has said it will col- “This will provide the same fair basis for lect the same amount of excise tax as they do not imported products as companies may under- want to increase tax bill for the public. If the gov- declare CIF prices; using the retail price to calcu - ernment increases the tax ,soft drinks companies late excise tax for imports means everyone can will need to increase their retail prices,” com- see the excise tax calculation. mented TBIA Executive Director, Preeti “For the soft drinks industry this means the Charoensilp. tax basis is fair as the government needs only to “In Thailand 20% of the ex-factory price of collect the same amount.” soft drinks is excise tax at present. It’s been like this for a long time but this year a new excise tax New and growing The introduction of the government’s new excise tax regime is the biggest issue to face TBIA since its foundation seven years ago. The association currently has 31 members consisting of 15 beverage producers and 16 other members supplying machinery, bottles, cans, ingredients and other items to the soft drinks industry. Members include bottlers of the four largest beverage brands that head Thailand’s soft drinks industry – Coca Cola, Pepsi Cola, Big Cola owned by Ajegroup of Peru, and new local cola brand Est launched two years ago by Sermsuk Co which previously bottled Pepsi Cola. “Our association started with five members, now we have 31. We are still a new association,” Preeti said. “Our members are big drinks compa - nies and some medium companies. We have car - bonated, energy and sports drinks, and fruit juice companies as members; also, mineral water and drinking water filling companies.” Soft Drinks Internationa l – March/April 2016 THAILAnD 31

Growth expected TBIA estimates that Thailand’s total soft drinks market is worth about THB 180 billion (US$5 bil - lion) annually. Figures for 2015 have still to be announced. “We expect total growth for soft drinks to be up a little bit with strong marketing as prices were the same last year,” Preeti said. “For car - bonated drinks in 2015 we expected a 5% to 7% increase while other soft drinks should show an increase of more than 5% in total. “The economy has not been good but carbon - ated drinks have not increased in price and drinks companies have done more marketing.” Carbonated drinks account for one third of the Thailand’s soft drinks market, according to TBIA, followed by energy drinks with a 12% market share. RTD tea drinks are in third place with a 9% share, RTD juices 7% and RTD coffee drinks fifth with a 6% share. Meanwhile, in 2014, Thailand’s carbonated drinks market totalled THB 60 billion, TBIA esti - tition winners. mates, and showed a 5% increase compared “People buy RTD tea drinks during special with THB 57 billion in 2013. promotions as they have an SMS code inside the “Carbonated drinks consumption is growing. plastic bottle cap which people send off to see if The last price increase was nine years ago; the they have won. economy has grown since then and people have “When RTD tea drink companies run these more buying power,” Preeti remarked. promotions they have a double digit increase in “Prices are controlled by the Ministry of sales, otherwise RTD tea consumption does not Internal Trade. Compared to other countries car - go up.” bonated drinks in Thailand are not expensive. The success of RTD tea drinks producers in Young people drink carbonated drinks here, but boosting sales through the staging of highly pop - the law says you cannot sell soft drinks in ular lucky number promotions with eye catching schools. prizes has been noticed by other soft drinks com - “Carbonated beverages consumption is grow - panies. ing faster in Bangkok as people have more Est, the popular new cola drink brand, for money and marketing is easier.” example, ran a two month lucky number promo - Export markets Energy drinks consumption also showed a 5% tion at the end of 2015 offering a total of 30 cars are important for growth in 2014 with the energy drinks market as prizes to lucky winners. The promotion reaching an estimated THB 21 billion in 2014, up gained wide publicity as lucky prize winners some soft drinks from THB 20 billion the previous year. were announced each week during the promo - RTD tea drinks sales were worth an estimated tion period. companies, THB 15.7 billion in 2014, down fractionally from THB 16 billion the previous year due to fewer Exports particularly promotions being run. Export markets are important for some soft RTD coffee drinks, however, recorded a 10% drinks companies, particularly energy drink bot - energy drink increase in 2014 with sales worth THB 11 bil - tlers and some flavoured milk drink producers bottlers and lion, up from THB 10 billion the previous year. including CP-Meiji, Vitamilk and Dutch Milk. RTD juice drinks registered a small increase to Thailand’s three largest energy drink produc - some flavoured reach THB 12 billion in 2014. ers and exporters are all TBIA members – TC Sports drinks, meanwhile, showed an 11% Pharma which produces Red Bull, Osotspa pro - milk drink increase in 2014, reaching an estimated THB 4.5 ducer of Lipovan and M150, and Carabao billion up from THB 4.1 billion in 2013. Tawandang which produces the Carabao Deang producers... “Sports drinks sales also are growing,” Preeti (Red Buffalo) energy drink identifiable by its said. “It’s mostly men drinking them though horned buffalo skull logo. while women prefer fruit juices. Sports drinks “Energy drinks produced in Thailand are are not expensive; they are about the same price filled in glass bottles. Red Bull sold in cans here as carbonated drinks.” is imported as Red Bull production is licensed New entrants to the sports drink market overseas, but Osotspa licenses other Thai compa - include Coca Cola’s Aquarius sports drink brand nies to pack and export its energy drinks,” Preeti launched by Thai Namthip in September last remarked. year. Thailand’s energy drinks market continues to grow. Sermsuk recently has relaunched its Promotions Wrangyer energy drink in a small glass bottle “Every year soft drinks consumption is going up decorated with a tiger logo. by 7% to 10%; most interesting is RTD tea “The energy drinks market is increasing as drinks,” Preeti said. “Every year their results are companies have not increased their prices for a different as RTD tea drink companies have very long time. Labourers and truck drivers drink good promotions such as offering free Mercedes energy drinks here; the market image is heavy David Hayes is Correspondent Benz cars and iPhones to lucky number compe - labour,” Preeti commented. n at Soft Drinks International. 32 EXoTIC FRuITS & JuICES Soft Drinks Internationa l – March/April 2016 The new EU Novel Foods Directive and its impact on producer countries: Spotlight Brazil

ew research shows that despite the NEuropean Union's (EU) simplification of the novel foods directive, Brazil's exotic fruit pro- ducers will need strong partnerships with soft drink manufacturers if new, niche fruit juices from Amazonia are to be available in the EU and elsewhere. Dr John When one considers exotic fruits from Brazil, foods directive, as long as the organisation/com - Wilkinson visits we think of things like mango, papaya, bananas, pany submitting a new fruit/juice for approval can passion fruit and more recently açai berries. But show 25 years of history of use in the country of São Paulo in when you ask Brazilians what the term ‘exotic origin, the approval process will be significantly fruits’ means to them, their response is somewhat shortened and simplified, with approval costs Brazil to assess different. Names like umbu, atemoia and caja are being potentially as low as only ten thousand dol - bantered around with the main source of these lars. Once the first approval of a particular fruit the impact of unusual exotic fruits coming from Amazonia. has been granted, a mere notification letter will While Brazil is trading these fruits largely inter- allow other producers to import the same species the new novel nally, changes in legislation in other parts of the ‘on the back’ of the first approval. world will mean that the increasing consumer In the case of importing fruits, hundreds of new foods directive global demand for such new niche exotic fruits edible species with unique textures, flavours, from one of the could be met by countries such as Brazil. smells and colours will likely be newly intro - duced into the EU. Along with this comes the largest markets A new generation of juices? promise that many fruit juices new to the EU will Up until now in the EU, the novel foods directive be available for the first time, creating a whole of exotic fruits in was holding up the exportation of new fruits to new generation of modern juices, many of which the western world as the expense of getting new will have unique functionality. No doubt a whole the world. novel fruits (and juices) approved was costing new group of so called ‘superfruits’ will emerge, millions of dollars and creating a trade barrier potentially shifting more recent but nevertheless between the EU and many other parts of the ‘established’ exotic fruits, such as goji berries and world. pomegranates, which may consequently be per - However, times are changing and a new EU ceived as ‘less exotic’. revision of the novel foods directive is due to But what will be the impact of this new EU come into force in 2016/2017. Under the terms directive in producer countries, especially in ‘Traditional foods’ as a subsection of the EU novel terms of exotic fruits from niche producers? In this article we explore the situation in Brazil and look at the production of exotic fruits and juices which ironically are not only underutilised in Brazil itself but that also are largely unknown in the EU and elsewhere. At present in the EU, if a fruit has not been sold to a significant degree in a EU member state prior to 1997 it is considered a novel food. For this arti - cle, fruits were identified in Brazil that were con - sidered niche exotic fruits by Brazilians, that can used to make fruit juices and that are new or not sold to a significant degree in the EU (i.e., are con - sidered novel foods).

In search of the exotic Soft Drinks International commissioned a visit to the biggest fruit distribution centre and food mar - ket in Brazil, the Companhia de Entrepostos e Armazens Gerais de São Paulo – CEAGESP, to research the trading of exotic fruits and their con - Examples of the exotic fruits being sold at CEAGESP. Photo: courtesy of Dr John Wilkinson. version to exotic fruit juices. Based in São Paulo, Soft Drinks Internationa l – March/April 2016 novEL FooDS 33

CEAGESP is one of the largest and diverse fruit distribution centres in the world. It is therefore naturally a good starting point to find out what Plants and their probable Novel Food status exotic fruits and juices are being traded in and out of Brazil. At the same time CEAGESP and its Common name/Botanical name Novel food(NF) listed in EU? plethora of traders provides an exciting potential Umbu ( Spondias tuberosa ) not listed so probably NF ‘glimpse of the future’ of what we might find on Mangaba, mangabeira ( Hancornia speciosa ) not listed so probably NF the supermarket shelves in the EU, 10 to 50 years Atemoya ( Annona cherimola X A. squamosa ) not listed so probably NF from now, once the new novel foods directive for Siriguela ( Spondias purpurea ) not listed so probably NF ‘Traditional Foods’ has been implemented in the Camu-camu ( Myrciaria dubia ) not listed so probably NF EU. Bacuri ( Platonia insignis ) not listed so probably NF When one thinks about Brazil, it conjures up a Pitanga ( Eugenia uniflora ) listed so not NF country with a consistent tropical climate, won - Capuaçu ( Theobroma grandiflorum ) listed so not NF derful latin music and a country rich in plant bio - Graviola ( Annona muricata ) listed so not NF diversity. With an estimated 250,000 to 750,000 Megafauna ( Cassia grandis ) not listed so probably NF plant species, this vast land could deliver hun - Carambola, starfruit ( Averrhoa carambola ) not listed so probably NF dreds if not thousands of new species of edible Araza, araçá-boi ( Eugenia stipitata ) not listed so probably NF fruits for the rest of the world to enjoy. In that way Cajá, taperebá ( Spondias mombin ) listed so probably not NF* it was rather disappointing to find that in Brazil's Kiwano ( Cucumis metuliferus ) not listed so probably NF largest fruit distribution centre, most of the fruits Umbu-caja ( Spondia Bahiensis ) not listed so probably NF being traded were species well known to global consumers. Strawberries, apples, bananas and the with levels at 2000mg/100g of fruit (an orange typ - like abounded from virtually every unit in the ically has only 30mg/100g of fruit). warehouses. Siriguela (Spondias purpurea ) is part of the Out of the several hundred or so companies dis - cashew family ( Anacardiaceae ) and widely culti - tributing fruits at CEAGESP, only three seemed to vated across all tropical regions in Brazil, espe - With an be dealing with so called ‘exotic fruits’ – niche cially in the north and northeast. The red skinned estimated fruits that are not known widely in Brazil. Some fruits are found in regional markets. The yellow of these fruits were from Amazonia, but others pulp is thin with a big nut but succulent, flavour - 250,000 to were typically from the northeast of Brazil. ful and very sweet. It can be eaten and is also used Supplies are mainly from small scale producers. for juicing, ice creams, sweets and in cocktails. 750,000 plant Umbu-caja (Spondia bahiensis ) has typically Interesting examples thin and smooth skin with a succulent, non- species, this vast Pitanga (Eugenia uniflora ) is also known as the fibrous and sweet-sour pulp which is favoured for Brazilian cherry and for its high vitamin C and juicing, ice cream and a variety of other uses. The land could calcium content. It is made into a delicious tree is native from the dryer regions of northeast unique tasting juice diluted with water and added Brazil. The fruits are mostly collected in the wild deliver hundreds sugar. It is not considered a novel food in the EU and Bahia state is the main producer. if not thousands but has seen limited use in the EU so far. Capuaçu (Theobroma grandiflorum ) is a rela - Sustainable production of new species tive of the cacao plant. The seeds contain a group Many of the exotic fruits discussed above are only of compounds known as acrines, which have a produced in limited qualities as the supply and of edible fruits similar but milder effect compared to caffeine and demand for such products fluctuate. Some pro - theobromine. The pulp is used for juicing and the ducers are consequently finding it hard to contin - for the rest of taste ranges from astringent to a mild ue in the current climate. Marcioni Antonio, from chocolate/banana flavour. Not a novel food in the Tropical Frutas, São Paulo, Brazil, an exotic fruit the world to EU, it nevertheless has great potential as an alter - supplier based at CEAGESP stated: "Exotic fruit enjoy. native for example, to cacao based smoothies. production has been decreasing or stopping Atemoya is a uniquely tasty and aromatic because of the decrease in consumption, so pro - hybrid fruit ( Annona cherimoya and Annona Continued overleaf squamosa ), visually attractive and very popular with consumers in Brazil Atemoya has high pro - tein, potassium, vitamin C and sugar content. It can be juiced and processed in a variety of other ways (pulp, alcoholic drinks, sweets and pre - serves). This fruit is not listed as novel food in the EU at present and unless significant history of use can be demonstrated it will require approval before it can be sold in the EU Mangaba (Hancornia speciosa ) is native to South America, with most of its production com - ing from native vegetation in the northeast of Brazil. The largest producer in Brazil is the north - eastern state of Sergipe, where mangaba is the most consumed fruit as a concentrated pulp and ice cream. Camu-camu (Myrciaria dubia ) The main pro - ducers are in the Amazon although there is one commercial producer in S ão Paulo. It is mainly exported to Japan. Globally, it has one of the high - est vitamin C contents with regard to exotic fruits Atemoya. Photo: courtesy of Dr John Wilkinson. 34 EXoTIC FRuITS & JuICES Soft Drinks Internationa l – March/April 2016

NOVEL FOODS ducers are not motivated to continue to produce. nerships. At the moment there are no new species – continued from page 41 Few niche fruits are lucrative so producers are of Amazon fruits being distributed even to the focusing on fruits which may be more known – south and southeast of Brazil, because there is no for example, avocado and pineapple, that are demand." It is a chicken and egg situation. being consumed in greater quantity. So niche fruits are losing space with small producers." Investment and collaboration Makoto Aoki, from Trindade Fruticola With increasing demand for exotic fruits – espe - (http://www.fruticolatrindade.com.br/), another cially in the western world – there is huge con - ... there is huge specialist distributor of Brazilian exotic fruits said sumer interest in new flavours and textures of "The problems with niche exotic fruits are that new exotic fruits. Also, the perceived super nutri - consumer many producers are collecting fruits from the tious, life extension/anti-ageing effects of ingest - wild, as they are often not cultivated. This causes ing biodiverse phytochemicals from such fruits interest in new problems with inconsistent supply and demand. are other qualities fuelling the need for new exotic The quality from small producers can also be very fruits. To meet this demand, there is a real need flavours and variable. Also they are dependent on intermedi - for new partnerships to be formed in Brazil to aries as the small producers do not transport the encourage small producers to collaborate for textures of new fruits to places like CEAGESP. They also do not example with soft drink manufacturers to enable exotic fruits. have the resources to invest in scale up and culti - larger scale production and consistent quality for vation experiments. The answer is a need for part - these new exotic juiced fruits. Examples in other continents can offer good role models in regard to the benefits of obtaining novel foods approval in the EU and reaching over 500 million consumers. For example, baobab fruit from Southern Africa was approved as a novel foods in the EU in 2008 by Phtyotrade Africa (together with this author as a consultant) and has resulted in the creation of hundreds of new small entrepreneurial compa - nies collecting baobab sustainably, all across the Southern Africa. Such activity is helping to allevi - ate poverty and causing the creation of a whole plethora of new baobab drinks such as smoothies and low sugar baobab drinks with legal nutraceu - tical health claims (such as Chosan Baobab drink in the UK) based around baobab as an ingredient in the EU.

Interesting opportunites? As the revised novel foods directive will make it much easier for companies to bring new exotic fruits (and juices based on them) into the EU, now is the time for the soft drinks industry to spend more time, money and effort to help these niche producers provide the wonderful biodiversity of Jaca/jackfruit – originaly from Asia but now cultivated in Brazil. Brazils fruits and fruit juices to the rest of the Photo: courtesy of Dr John Wilkinson. world. n

Dr Wilkinson is a Phytochemist and Pharmacognosist and an expert in the regulatory approval of supplements and novel foods. He has been a consultant on the regulatory approval of natural products in the EU and the USA for over 20 years. He also established the world’s first Herbal Medicine BSc degree in Herbal Medicine in the UK in 1994 where he was Senior Lecturer in Pharmacognosy and Phytochemistry. Prior to this he was awarded the prestigious SERC NATO postdoctoral research fellowship and worked with the Nobel Prize winner George Olah in California, USA, after obtaining his PhD in Organic Chemistry at Imperial College, London. He provides regulatory advice to companies from targeted one hour teleconferencing problem solving sessions to full dossier submissions for novel foods, supplements, food additives, health claims and labelling. He also undertakes new product development specialising in natural product derived ingredients and is a specialist writer on new ingredients in Dr John Wilkinson is Scientific the natural products industry. Adviser to Soft Drinks He is also a professional saxophonist and composer specialising in music used for relaxation, stress reduction and healthy International. living. He produces CDs, videos and music for corporate health brands and performs live at corporate events and public Tel: +44 (0) 7713 594 543 concerts. Email: [email protected]

In his next article, Dr John Wilkinson will look at the possible generic EU approved health claims that can be made for exotic fruits and juices as ingredients in soft drinks. T

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oday, consumers are looking for more than T‘just any drink’; they are looking for some - thing different. With an increasingly fine line between food and drink, beverages with pieces, fibres or small particles are growing in popular - ity across the world. Juices with pulp and fibres, such as pulp in orange juice, are already particles to beverages responds to an increasing There are a very common, but over the past 5-10 years consumer trend for a new drinking experience number of increasing importance has been placed on the and products that feel closer to nature. These inclusion of larger particles. unique offerings are advantageous for beverage challenges Consumer demand for beverages that deliver manufacturers looking to differentiate them - an enhanced experience is putting new expecta - selves in a competitive market. associated with tions on manufacturers and the technologies they use to deliver their products. Mixing parti - The challenges of particle processing particle cles into beverages creates products where con - There are a number of challenges associated sumers can experience the sensation of with particle processing in beverages when per - processing in drinking fruit in liquid form, with additional fecting flavour and providing textures that nutritional benefits. Health and wellness are attract consumers. One relates to minimising beverages when the main drivers for new product developments the retention time during processing as much as perfecting in this category, as consumers look for products possible to achieve the highest quality, whilst which are natural and provide health benefits. also minimising product damage and guaran - flavour and teeing food safety. What is a particle and how does it Protecting particle integrity can be challeng - providing change the drinking experience? ing because all handling of raw materials Particles are a solid inclusion in drinks which, inevitably affects the product, with particles textures that like fibres and pulp inclusions, improve the being particularly sensitive to mechanical mouth-feel of the product. They are typically 5- shearing or tearing. The longer the retention attract 6mm cubes, although there is a trend towards time of the particle, the more it and the liquid consumers, even larger sizes, with a wide range of proper - degrades. In addition, consistency and even ties. For example, a Nata de coco particle (fer - distribution of added particles needs to be writes Helena mented coconut water cut into cubes) is quite ensured to give the consumer a ‘natural’ experi - rigid and strong, while an Aloe Vera particle ence. If the formulation and recipe aren’t opti - Arph . (from the core of a plant) is very fragile. Adding mised for the density difference between particles and the carrier liquid, the particles will separate from the carrier liquid, resulting in an uneven distribution in the product.

The heat treatment challenge A specific challenge in particle processing of beverages is the ‘heat treatment challenge’ as particles are sensitive to heating, making it important to define product characteristics in order to find the optimal heat treatment solu - tion. The critical part of producing particulate beverages is achieving a safe product by ensur - ing that the particles reach the required temper - ature in the coldest spot, whilst simultaneously preserving the particles’ taste, colour, texture and nutrients. It takes time for the heat to pen - etrate into the centre of particles – there is a temperature lag – and the process needs to allow time for this, which of course depends upon the size and thermal conductivity of the particles. Soft Drinks Internationa l – March/April 2016 unLoCKInG THE SECRET 37

The wide variety of particle characteristics presents further obstacles thanks to differences in particle size, shape and composition. The specific composition of particles such as water and carbohydrate content affects physical prop - erties such as density, thermal conductivity and specific heat capacity. Liquids may go through several steps in a traditional single line process that particles cannot withstand, thereby jeopar - dising the quality and integrity of the particles.

Securing greater understanding for a better solution Due to the factors mentioned above, the increas - ingly frequent inclusion of particles is requiring producers to adapt their processing solutions beyond the traditional single line. With this in mind, Tetra Pak has been conducting extensive research within this field and developed a solu - tion that enables accurate calculations for prod - ucts with particles. Until now manufacturers have been using a standardised heat treatment approach for bever - ages with particles which can lead to unneces - using digital image analysis, showing exactly sary degradation of the particle and decreased how each processing step affects the character quality of the liquid itself due to overheating. of the particles, enabling a tailored and perfect - Following this research, the heating area of the ed calculation of the processing system design. heat exchanges can now be much more accu - It has become clear that investment in R&D is rately calculated, thus minimising overheating an integral part of helping the beverage indus - of the liquid while still maintaining the highest try further optimise their processing solutions, level of food safety. With our solution, we have while also reducing energy consumption, been able to optimise customer installations by money spent and environmental impact. Tetra decreasing the heat transfer by up to 45%. Pak continues to work to provide solutions that Tetra Pak uses an advanced multidimension - will allow beverage producers to ensure the al tool that takes particle heating time lag into highest quality of their products and maximise Helena Arph is consideration, which in turn influences the the consumer’s experience by preserving the Processing Technology heat exchanger used when particles are part of taste, colour and texture of beverage particles Specialist at Tetra Pak. the beverage recipe. We conducted the research and inclusions. n www.tetrapak.com

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Processing High capacity homogenizer

TETRA Pak has announced that the world’s largest capacity food processing homoge - nizer has gone into operation with its first customer. The Tetra Pak Homogenizer 500 can produce up to 63,600 litres per hour, offering outstanding product quality at the lowest operational cost available. The machine features Tetra Pak’s pioneer - ing HD EnergyIQ, a homogenizing device that uses six gaps, rather than one, enabling it to operate at pressures around 20% lower than standard machines, while delivering the same quality end product. The result is a sig - nificant reduction in energy consumption, Tetra Pak’s high capacity homogenizer is being used to produce peanut milk in China. and considerably reduced costs. In addition, the lower operating pressure means lower wear. Coupled with a design Yinlu’s plant in Anhui, said, “Our peanut milk tional costs, and there is no compromise on that allows easy service access, the Tetra Pak is a best seller in the market and is gaining the product quality.” Homogenizer 500 offers the highest uptime popularity among young consumers. The Anders Karlsson, Technical Director, Tetra for customers in the market. Like all aseptic opportunity to use the Tetra Pak Homoge - Pak Group, said, “Launching the world’s Tetra Pak homogenizers, the machine also nizer 500 came at a time when we were largest capacity homogenizer means that our uses 80% less cooling water and 70% less looking for efficient ways to expand produc - customers can achieve significant economies steam compared to many alternative brands. tion and capture market growth. The of scale, producing more for a lower cost The new homogenizer was launched in machine delivers exactly what we want: it per litre. This is vital for dairy and beverage partnership with Chinese food company does the job of two machines with producers seeking to meet growing con - YinLu. Wu Zhong Ping, General Manager of increased production and reduced opera - sumer demand.”

Corrosion resistant Food safety management systems such as HACCP are placing greater importance on bearings safe food production. This means that com - ponents used in production should be either food-safe or detectable. Many food SKF has introduced a new series of food product recalls are initiated due to the pos - industry compliant bearings, which helps to sible presence of hard or sharp objects so minimise the risk of food adulteration and food safety and detectability are high prior - subsequent product recalls. Its new range ities for any components operating close to of SKF Food Line stainless steel deep the food stream. The same is true of lubri - groove ball bearings (VP311) meets two cants, for this reason, food-grade lubricants key requirements of the food industry: seals are increasingly used on a plant-wide basis made from synthetic rubber must be com - to prevent the chance of applying a non- pliant with US Food and Drug Administra - food grease to a critical part. SKF has introduced a new series of food tion (FDA) as well as European Community SKF’s stainless steel deep groove ball industry compliant bearings which comply with (EC) requirements, coloured blue for opti - bearings offer high resistance to corrosion, FDA and EC standards. cal detectability, should they be damaged; so that they can withstand the aggressive and high quality grease, suitable for typical wash down regimes that are necessary in food and beverage application conditions age of food grade grease, plus FDA and EC the food industry. The special seal enhances registered as NSF as category H1. approved blue coloured sealing in their this, helping to retain lubricant and prevent The Food Line family includes 19 differ - stainless steel deep groove ball bearings.” ingress of wash down fluid. ent standard sizes of deep groove ball bear - ings from SKF’s extensive range, in diameters ranging from 8 to 40mm. “Both the blue seal and the lubricant were developed for use in food and bever - To advertise age applications,” says David Oliver, SKF email: [email protected] Europe Industry Manager Food and Bever - age. “The overall bearing meets the highest or download the SDI media pack from... standards of food management systems and www.softdrinksinternational.com regulations. This offer is unique to SKF, none of our competitors can offer the full pack - Soft Drinks Internationa l – March/April 2016 PRoCESSInG 39

JBT goes to Latin Januário Soligon, JBT’s Regional Sales and Marketing Manager for South America, America explained that the talks would be headed by representatives from each country and would feature product developments and JBT Corporation, the global supplier of sys - information connected to sustainability. tems for food and drink processors, spoke Before the tour he said, “We will be talk - JBT took part in a tour to five Latin American at events for juice companies in five Latin ing about sustainability and the ways in companies to speak about how juice American countries in March to highlight which equipment that JBT has developed companies can improve production and sustainable solutions that can increase prof - can add value for fruit juice processors. For become more sustainable. itability and reduce wastage. example, we have a system called The company took part in the Interna - READYGo d-LIMONENE, which recovers d- tional Fruit & Vegetable Juice Association JBT, which also sponsored the tour, was limonene – an extract from citrus peel – (IFU) Latin America Tour, which was organ - there to draw attention to products and from wastewater after it has been used for ised in conjunction with German juice safety innovations developed by the company that processing.” certifier SGF International and took place in can help juice processors become more sus - d-Limonene has a range of uses from an Argentina, Brazil, Ecuador, Costa Rica and tainable and recover by-products and ingre - ingredient for cosmetic products to a com - Mexico. dients that would otherwise be lost. ponent for cleaning liquids.

Process for costs. UVEO technology powers the new generation of PureLine UV systems, deliver - disinfecting water ing up to 60% less power usage than con - ventional, equivalent UV systems. This means lower energy use while still delivering effec - UV disinfection specialist Hanovia is launch - tive water disinfection at required flows – all ing its new PureLine Ultraviolet Energy Opti - with a single medium pressure lamp. mised (UVEO) disinfection system in the PureLine UVEO systems come in two Middle East region at the Dubai Drink Tech - ranges for water disinfection. The ‘H’ Edition nology Expo (DDTE) on 16 May. is designed specifically to meet the highly Designed for disinfecting process water in stringent food, beverage and brewing indus - Hannovia’s PureLine UVEO range will make its the food, beverage and brewing industries, try regulations. All wetted parts use food Debut at the Dubai Drink Technology Expo in the launch will be at booth C41 at 10.30am, grade-approved materials, while a UV cham - the Middle East in May. where Hanovia and its local distributor, ber with a high specification internal finish is Water Engineering Technology (WET) are available if required. The ‘Standard’ edition, exhibiting. The DDTE is being held at the technology they’re using is fit for purpose which provides required levels of disinfection Dubai Convention & Exhibition Centre on and will protect the product from pathogens and prevents downstream contamination 16-18 May. such as Cryptosporidium or bacteria like before reverse osmosis (RO) membranes. Commenting on the launch Halim Mirza, E.coli. At the same time they need to bal - All Hanovia UVEO systems are provided Hanovia’s MEA Manager, said: “Ensuring ance the cost of the technology with the with its patented ‘UVGuard’, which allows product quality in the beverage production financial realities. safe checking of the UV sensor (perfor - process, while also being price conscious, can “Hanovia’s PureLine UVEO range ticks mance monitoring instrument) using an ‘eye - be a difficult balancing act for producers. both boxes, as it offers a very high level of lid shutter’ design. This protects the operator They need to know that the disinfection biosecurity while also reducing operational from exposure to UV light.

Advanced recycling in water production. cling for potable reuse, particularly in the These are identified as the removal of food and beverage sector. technology to the nitrogen, sulphur and phosphorous com - The challenge for technology developers pounds in open body water sources; sustain - is twofold: bringing novel technologies to the fore for wastewater able desalination; and the removal of market, and raising awareness regarding their emerging chemical compounds from drinking benefits. Incremental advancements in lower- re-use water. cost technologies are more easily accepted The water production space as a whole is and adopted. shifting towards renewable energy-based “On the other hand, efforts to avail clean FROST & Sullivan, the global researchers, solutions to resolve the issue of water- water to poor and isolated communities analysts and ‘growth partnership’ company is energy shortage, says the report. have seen the rise of innovations beyond upbeat about the reuse of water through “In particular there will be an increase in technological solutions that bode well for evolving advanced recycling technologies. the uptake of membrane filtration and technology development,” senior analyst Jen - Reuse of wastewater is of growing signifi - anaerobic-aerobic technologies including nifer Tan pointed out. cance in the soft drink sector and is also portable and/or solar-based water filtration “The deployment of business models, pro - becoming more relevant in water supply systems.” grammes, partnerships and water gover - overall. The report observes that while next-gen - nance forms suited to a particular end-user Our industry has also been extremely eration systems are more relevant in appli - market not only ensures successful and sus - active in improving water sources for under - cations where wastewater reuse is tainable water production for the poor, but privileged communities. necessary, there is little incentive for their can also increase acceptance of new tech - A new research study from Frost & Sulli - use in place of existing technologies that nologies in the long run.” van – Innovations in Water Production and Its already meet discharge limits at lower costs. Impact on Key Sectors – finds that advances Public perception that treated wastewater is in technology, chemicals and processes are inferior to municipal drinking water is www.softdrinksinternational.com addressing the three most difficult challenges another reason for lack of wastewater recy - 40 DEvELoPMEnTS Soft Drinks Internationa l – March/April 2016

men Becker, President and CEO at Tetra Pak Inc. “We’re proud to be the first to offer a fully renewable carton package to the US market and believe that increasing Packaging the renewable content of our packages is not only good for the environment, but Fully renewable also offers our customers a competitive advantage.” pack Tetra Pak customers using the standard half-gallon gable top with or without clo - sure can easily transition to the new bio- TETRA Pak has begun production of the based version without the need for any first fully renewable Gable Top package in additional investment or modification to the USA. Tetra Pak Gable Top Bio-based their existing filling machines. packages are made solely from renewable The Tetra Pak Gable Top Bio-based pack - materials, defined as natural resources that age follows a long line of successful innova - can be replenished over time. The innova - tions in sustainability at Tetra Pak, including tive new cartons are developed from a the launch of the fully renewable Tetra Rex combination of paperboard and sugar cane Bio-based package in Europe, the global derived plastics. launch of the industry’s first bio-based cap “Environmental excellence is one of Tetra and the successful introduction of bio- Tetra Pak has begun production of its first fully Pak’s strategic priorities and a driver of our based coatings for all packages produced in renewable Gable Top packaging in the USA. product development activities,” said Car - Brazil.

Complete solution control the filling volume, ensure an accu - rate dosing while the filling parameters of from Sidel each filling valve are controlled directly from the operator panel. The automatic dummy bottles to close the filling circuit SIDEL has supplied two complete line solu - during the internal and external cleaning of tions to BMV (Birštono Mineraliniai Van - the filling valves contribute to fast and safe denys) in Lithuania in less than two years. product changeover. Following the success of its original PET Based on the performance of the newly bottling greenfield project, the company installed bottling line producing Akvile, a ordered another Sidel line with a similar second Sidel line was installed. scope of supply. Sidel also collaborated on BMV renewed its confidence in Sidel the design of BMV's new eye-catching and only seven months after the order for the product-differentiating PET bottle shapes to initial equipment, investing in this second boost sales of the client’s water brands. The Sidel complete PET bottling line solution to new design contributed to lightweighting produce the ‘Vytautas’ brand at the Birš - the bottles by up to 30%. tonas plant. This line features a very similar “We were really satisfied with the perfor - scope of supply, therefore ensuring that the mance achieved by the first Sidel Combi – advantages and benefits of the Combi a Sidel Combi FMc – in terms of produc - would be realised again. However, the tion safety and efficiency. We believe this installation of this second line was more Sidel has installed a second complete line at original complete line solution was the first challenging because the footprint of the lay - water bottler BMV in Lithuania. integrated blow-fill-cap solution ever in the out was 20% more compact than the orig - Baltic States. We had no doubts when con - inal bottling line. sidering enlarging our production volume the USA, China and the Gulf region. The new complete line solution com - again: the Sidel Combi was the obvious As product safety and integrity – along prises: a Sidel Combi 8 FMc; a cap air choice”, comments Mr. Norbertas Pranckus, with production efficiency – were impor - rinser; UV lamps on the infeed rail of the CEO of BMV. tant priorities for the water producer, the preform feeding rail; a Sidel Rollquattro BMV is a well-known and leading original Sidel Combi FMc was perfectly Evolution labeller; a cap feeder for sport provider of mineral water in the Baltic matched with the producer’s expectations. and flat caps, coder, packer, handle applica - States. Its water, rich in beneficial minerals Its single production enclosure – including tor twin pack, bottle conveyor, pack con - and famous for its unique properties – and the three main integrated functions config - veyor, and palletiser. for the fact that it has the highest level of ured with the positive, filtered air-pres - Although the main format produced on mineralisation in Europe – was first bottled sure – ensures a hygienic and safe the line is the 1.5 litre bottle, the new line on an industrial basis in 1924. Today BMV is production environment. The hygienic has the flexibility to produce either still or a modern company using advanced tech - design of the filling valve, with no mechani - sparkling water in the four different PET nology and strict quality control methods cal parts in contact with the filled water bottle formats: 0.5, 1.0, 1.25 and 1.5 litres, to bring natural mineral water from its and a filling process controlled by a pneu - to a maximum production output of up to original source to the consumer in exactly matic membrane valve, ensures safe filling. 16,000 bottles per hour. This production the same form as enjoyed by the region’s Additional hygienic options have been level represents an output three times ancestors. BMV is currently selling three implemented in the Combi configuration to faster than the previous BMV line it water brands: Vytautas, Birute and Akvile further optimise food safety, including air fil - replaced. This significant increase in produc - (the latter is suitable for baby food). The tration and overpressure area protection. tion capacity assisted BMV in serving its company’s beverages are widely exported, The Combi also offers efficiency levels national market, as well as providing oppor - including to neighbouring Baltic countries, that are up to 4% higher than stand-alone tunities for expanding exports in Poland as well as further afield including to the UK, machines. The magnetic flow meters, which and Russia. Soft Drinks Internationa l – March/April 2016 PACKAGInG 41 Easy open cap for volvic

Danone Waters has chosen Global Closure Systems (GCS) to cap the latest 1 litre bot - tle of its best-selling Volvic brand of natural mineral water. GCS has developed a new screw cap with a TPE strip to provide a perfect grip, making it easier for consumers of all ages to open and close Volvic’s latest 1 litre packaging. The bi-injected cap, coloured white and green, also offers on-shelf appeal, another key requirement for Danone. “This closure is very innovative in terms of screw caps for Volvic, offering both increased convenience for consumers and on-shelf differentiation. This cap is very well perceived by consumers, solving the micro- stresses we identified in the day-to-day usage,” says Eric Maffert, International Mar - keting Manager for Volvic. The custom-made cap was designed and developed by Zeller Plastik in France, one of GCS has designed a cap for Volvic 1 litre bottles that is easy to open and close. GCS’ 21 production plants around the world. segment to another. packaging and thereby devising a closure With a global presence in six markets, “Our experienced and dedicated field that ensures both convenience and brand GCS was in a perfect position to cross-fer - engineers were able to satisfy Danone’s brief differentiation,” states Franck Doucet, Key tilize and transfer technologies from one by utilising their expertise in personal care Account Manager, GCS.

‘First’ for dairy products and we support their choice of the carton with cap by 20% compared of renewable materials,” says Account Man - to a standard carton. renewables ager Andreas Weselka. “Fundamentally they The renewable barrier in the carton is want to make a real difference by combin - made from the ISCC certified organic ing their organic products with our most waste and second generation feedstock RØROSMEIERIET combines organic dairy environmentally friendly beverage carton to from Europe. The use of second generation products with renewable packaging as the date.” raw materials instead of more commonly first dairy in Norway to launch its products All Rørosmeieriet cartons use FSC (For - used first generation crop based materials in cartons from Elopak made from only est Stewardship Council) certified board contributes to a more circular economy, a renewable raw materials. sourced from northern European forests key strategy of the European Union. This is Production in the new Pure-Pak cartons that are FSC certified. Plastic materials used one of the pillars of the European Circular began in January 2016. Rørosmeieriet’s as barriers in the carton and cap are made Economy Package, along with the stronger Dairy Manager Trond Vilhelm Lund, says; “It from organic waste sourced in Europe. claim for recycling of packaging, for exam - is a great pleasure to be able to supply Elopak’s renewable PE offering contributes ple. Elopak's cartons are fully recyclable. organic milk in environmentally friendly car - to the circular economy, which was a very The carton is made up, in addition to the tons which also includes renewable plastic. important discussion topic during recent renewable barrier polymers, mostly of raw This is a real boost to our overall commit - climate change negotiations in Paris. The materials from sustainable forest opera - ment to environmental improvements. We renewable PE reduces the carbon footprint tions. are a relatively small player, so we will encourage other parties to follow suit to ensure that this is an environmental innova - tion that makes a difference.” Rørosmeieriet produces Änglamark Milk Coop, and has signed a major agreement with the Norway Group for the supply of organic milk to several of Norway Group chains. Demand for organic products has increased dramatically in recent years and the trend continues. “Rørosmeieriet is one of the foremost representatives of environmentally friendly

Send your news to [email protected] Rørosmeieriet is the first dairy in Norway to launch its products in Elopak cartons made from only renewable raw materials. 42 PACKAGInG Soft Drinks Internationa l – March/April 2016

Bio polymer bottle profile. In its first commercial application, the for milk new Modul bottle has been selected by leading Swedish dairy company Skåneme - jerier for its range of non-homogenised RPC Promens Consumer Nordics has milk. developed a 1 litre milk bottle made “Sustainability is a vital consideration entirely from a non-oil based bio polymer throughout all our operations including our produced from sugar cane. packaging, where we always seek to choose An additional feature that is now being a solution with minimal impact on the envi - developed and which is believed to be a ronment,” comments Armina Nilsson, Sus - first in the European market, will see the tainability Manager at Skånemejerier. polymer mixed with a special mineral filler. “The new bottle from RPC Promens is This reduces the amount of polymer ideal for our milk,” confirms Thore Bengts - required for each bottle without impacting son, the company’s strategic purchaser. “We on its strength and performance, which will have an excellent working relationship with further enhance its positive environmental the company and their ability to handle the tight deadlines for this project was particu - larly beneficial.” Cap that lights up RPC Promens says that as consumers A Swedish dairy company is using the RPC have taken a greater interest in the types of Modul bottle, which is made from a bio foods they are buying, their focus has polymer from sugar cane. JAPANESE brewing company Kirin has devel - started to switch to the packaging as well. oped the Illumicap, an innovative ‘Internet of “According to Euromonitor one of the using this new material, we can offer our Things’ plastic bottle cap with a built-in wire - top 10 global trends in 2016 is greener customers a renewable and sustainable less communication and lighting system, in food,” explains Senior Sales Manager Jan solution.” collaboration with White Inc, also based in Weier. “Certainly there has been strong The 1 litre white blow-moulded Modul Japan, with the aim of creating a new drink - growth in organic food products in recent bottle is available with a choice of closures ing experience for consumers. White will years and this has now led to more atten - and features a four-sided label applied by hold the licence for selling the cap. tion being paid to how they are packed. By RPC Promens. Illumicap is a plastic bottle cap that senses and reacts to music and movement through a smartphone and illuminates the whole bottle in various colours. Kirin plans to pro - Award for mote the use of the cap – whose functions go far beyond those of an ordinary cap – by innovation for releasing a part of its 3D data as an open source, and offer a new drinking experience Printpack jointly with consumers as well as universities. The company aims to commercialise the cap THE Flexible Packaging Association (FPA) by the end of 2016. has awarded Printpack – a manufacturer of The removable cap is equipped with a flexible and specialty rigid packaging – with Bluetooth module and an LED, emitting light the Silver Achievement Award for Technical downwards. It is designed to illuminate the Innovation. The award honours Printpack for whole plastic bottle. By controlling the Blue - its work in solving a challenge that has tooth module, the bottle can be lit in vari - tested the industry for years – applying pho - ous colours and the light can be controlled tochromic ink to a flexible film. in reaction to the activities of consumers. The first-of-its-kind packaging application A further application enables the taking of developed by Printpack allows for pho - Printpack has found a way of applying photographs in a long exposure mode to tochromic ink to be hidden within standard photochromic ink to flexible packaging. draw pictures and letters on still photos, cre - graphics and remain invisible until exposed ating an artwork of light. to sunlight. The innovation – having made its debut late last year at Pack Expo Las Vegas – ter innovation and drive the advancement of has generated a new packaging category, the flexible packaging industry since 1956, providing brand owners with a way to gen - the same year Printpack was founded. Win - uinely interact and engage with their cus - ners of the 60th Annual FPA Flexible Packag - tomer base. ing Achievement Awards were announced The application is made possible through on 1 March at an awards ceremony in a novel and proprietary process invented by Naples, Florida. Printpack’s research and development team. “We are very honoured to receive this The process allows for the application of recognition from the FPA,” states Mark Bro - photochromic ink on a flexible film while still gan, Director of Technology and Innovation upholding the integrity of the package design at Printpack. “It is truly exemplary of our and graphics to the highest standards. team’s dedication to innovation and driving The FPA has awarded companies that fos - the industry forward.”

The Illumicap, developed by Kirin in collaboration with White, lights up in response to music and movement. Join the Soft Drinks International LinkedIn group Soft Drinks Internationa l – March/April 2016 GREEn ISSuES 43

machines are a key part of the soft drink supply chain in Japan, with units seemingly ubiquitous in city streets, transport hubs, schools, universities and elsewhere. Environment In recent years the major Japanese pro - ducers, working with research institutions Magnesium air and equipment suppliers, have put a lot of work into enhancing the ability of vending battery for machines to meet contemporary consumer expectations. vending machines As we have reported, this has included reduced power consumption technology, wi- fi and provision of information such as prod - TOKYO-BASED Asahi Soft Drinks has been uct descriptions. Some units have been set Magnesium air battery vending machine. trialling a vending machine complemented up to leverage the wi-fi link to deliver news by a magnesium air battery which can pro - in an emergency or local disruption. vide a dependable power supply for at least and similar areas where availability of bever - 72 hours in the event of a natural disaster ages would be a priority in an emergency. terminating the usual power input. The magnesium air battery does not emit Permeable paving The project has environmental, social and carbon dioxide or other pollutants, notes convenience aspects. Initial placements of Asahi. supported by around 100 units are in schools, hospitals As is well known in the industry, vending recycled bottles China interest This is being undertaken in parallel with work to use more USE of recycled soft drinks packaging in growing for recycled PET material and to roading might be relatively limited as yet but light-weight bottles. there is enormous scope for growth, as can sustainable bottles Coca-Cola, Pepsi, Wahaha be seen in a number of projects worldwide. and other bottlers have ramped We reported recently on the call by Volk - up their sustainability activities erWessels for other companies to partner TRADE and consumer interest in the concept in recent years as China with it on research of a revolutionary Plasti - of using renewable plant materials in soft drink becomes increasingly serious cRoad which would have a high recycled bottle production is building strongly in China. about environmental issues. Until a decade or PET content. Coca-Cola introduced its PlantBottle to so back sustainability – while already practised And as reported a few years back, ground China some three years ago and has since by Coca-Cola and others to some extent – glass is mixed in road surfacing compounds been working with partners, both in China was given little official attention. in several locations, albeit with a relatively and elsewhere (notably the US) on research Now it is supported at most levels of gov - small percentage derived from this source. and development to improve plant-derived ernment and is gaining attention in the edu - Of considerable potential is the “sponge technology. cational system. road” concept which is gaining impetus inter - nationally, notably in Asia. After a 2011 flood in Beijing a “Sponge Music studio wins City Construction Technology Innovation Alliance” was formed to develop porous national recycling roads and other public surfaces. A possible model for future application is award seen in Taiwan’s New Taipei City, an urban area that prides itself on environmental awareness. SILVER Lining Studios are on a high-note after The JW Permeable Pavement evolved not being hailed recycling champions by judges, because of flooding but more from the need following their work with recycling pro - to support community greening activities gramme provider Every Can Counts. with a sustainable water source. The music, recording and rehearsal studios, cling. We are pleased to say that responsibly However, it has since proven a success in located in Denton, Manchester, won the disposing of empty drinks cans is now the flood prevention, reducing atmospheric car - Green Can Award in recognition of their norm at our studios, and would like to thank bon dioxide, regulating temperature, replen - recycling efforts since starting the Every Can everyone involved who has made winning ishing substrata moisture and preventing – Counts recycling programme back in 2013. this national award possible.” or at least reducing – stream and river pol - Since then Silver Linings Studios has recy - Jamie Cameron, Programme Manager for lution – and that’s in addition to storing cled over 4,000 cans, saving enough energy to Every Can Counts, said: “Silver Lining Studios water for delivery to plants! a boil a kettle over 12,000 times. has done a tremendous job at spreading The pavement is made from an innovative The independent business also encourages awareness and ensuring that recycling is now mix of cement and plastic on a gravel base. customers to bring in and recycle empty normal practice. We hope that more busi - Water pipes made from recycled plastic drinks cans from home, as well as those pur - nesses, both large and small, will also become gather liquid from very small holes in the chased on the premises. inspired to work with the Every Can Counts road surface, taking it through the gravel fil - Denise Ashworth, Manager at Silver Lining programme and work towards achieving a ter to storage tanks. Studios, said: “By working with Every Can better and more sustainable future.” While more expensive than regular Counts, a free to use recycling programme The Every Can Counts Green Can Awards asphalt roading it is seen as cost-effective in provider, we have managed reach out to the recognise businesses and organisations that the longer term as well as having the wealth community of local bands and musicians who have gone above and beyond to improve of environmental advantages not found in use our studios, and help them to start recy - their recycling efforts. conventional road construction. 44 PEoPLE Soft Drinks Internationa l – March/April 2016

beverage industry, has announced the appointment of brand expert Bert Moore to its Advisory Board. Moore is a managing partner at Wider Lens, a high-end strategic Human Resources brand consulting firm. Solazyme, now known as TerraVia, a pio - APPOINTMENTS neer in algae innovation and a food, nutri - tion and speciality ingredients company, has announced that former President, Pep - The Board of Directors of The Coca-Cola peridge Farm, Senior Vice President of Company has elected Helen Smith Price Global Baking and Snacking at the Campbell and Christine Quinn as Vice Presidents of Soup Company, Irene Chang Britt , has the company, effective immediately. Price joined the Solazyme (TerraVia) Board of was named Vice President of Global Com - Directors. munity Affairs for The Coca-Cola Company Microscan, a global company that supplies and President of The Coca-Cola Foundation. barcode, machine vision, and verification In this role, she is responsible for driving the solutions, has appointed Nicolas Foundation's global operations including Rozencwajg as Regional Sales Manager for grant making, financial requirements, and France. regulatory compliance for domestic and Reporting to Bart Nollet, Regional Sales international philanthropy. Quinn was named Director Europe, Middle East, and Africa Director, Flavour Ingredient Supply, replacing (EMEA), at Microscan, Rozencwajg will be Mary Riddle , who is retiring from the com - based in Paris, France. pany after more than 45 years of service. In Crossfit community beverage brand Kill Clockwise from top left: Helen Smith Price, this role, Quinn leads the company's supply Cliff has appointed Joe Driscoll CEO. Christine Quinn, Gavid Loftus and Nicolas chain activities for all flavour ingredients Driscoll takes the reins from Kill Cliff’s Rozencwajg used across the global system. founder and longtime CEO Todd Ehrlich, PepsiCo announced that its Board of who launched the brand in 2011. Ehrlich, Directors has elected Cesar Conde as an lead product and marketing development. who will remain on the Atlanta-based com - independent member of the Board. Conde, Ex-Jordans UK Cereal Marketing Controller pany’s board of directors, celebrated the 42, currently serves as Chairman of NBC Gavin Loftus has been selected by Weet - news in a press release. Universal International Group and NBC abix to head On The Go Drinks product & Robert H. Bourque, Jr has been selected Universal Telemundo Enterprises. He also marketing development. Loftus learned his to become President of Crown’s Asia Pacific serves on the Executive Committee of trade at Reckitt Benckiser, Diageo and Division effective. Bourque will succeed NBC Universal. Nestlé Waters, giving him over10 years’ Jozef Salaerts, who will retire in the second Weetabix Food Company Ltd has international and cross category experience. quarter of 2016. Bourque will be based in revealed its ambitions within the breakfast Long Island Iced Tea Corp a company Singapore and will report to Timothy J. drinks market with a new senior hire to focused on the RTD tea segment in the Donahue, Crown's President and CEO. Milestone for training centre

IN March 2015, Krones unveiled to its clients in South America its new customer and training centre at the company’s LCS Center in São Paulo, Brazil. This year, the customer and training center is celebrating one year in operation. “Krones has numerous clients from the food and beverage industries all over Latin America. So the decision to set up a train - ing and customer center there was only log - ical,” says Jens Hoyer, who heads the LCS Center in Brazil. “In the new premises, we From the left: Jens Hoyer, Director of the Krones LCS Center in Brazil presents the new Training and are able to simulate process sequences, and Customer Centre in São Paulo to Herbert Obermüller, Head of Central Field Service, and Markus hold training events plus product presenta - Tischer, Member of the Executive Board responsible for International Operations and Services. tions matched to our clients’ own machines and lines. The feedback from our clients ularised Prontomodul labeller and a Lina - possible downtimes in operation, by assuring regarding the training centre is extremely tronic empty-bottle inspector. Besides con - a trouble-free production run. enthusiastic.” ference rooms and lounges, the centre also But it’s not only Krones’ clients who ben - Whereas previously only a few courses provides some smaller training rooms, for efit from the training options on offer, it’s could be held in São Paulo, the new centre courses in subjects like automation, for also the service technicians and staff of Kro - now regularly hosts courses for electricians example, and on blow-moulding stations nes’ subsidiaries in South America. Firstly, and training events on many different Kro - and filling simulators, which constitute they have an opportunity to upgrade their nes machines, like fillers, inspectors and extremely important training instruments. skills and capabilities, and secondly, they can labellers. With the aid of simulators, the instructors also prepare themselves to handle the spe - At the heart of the facility is a complete can teach the participants how to recognize cific lines and machines up and running in line for glass bottles, which includes a mod - problems at an early stage, and thus avoid this region. Soft Drinks Internationa l – March/April 2016 EvEnTS 45

Events Diary

MARCH 25th – 28th SPAIN 16th – 18th UAE 1st UK Alimentaria Dubai Drink Technology Expo Innovation in Soft and Alcoholic Drinks Gran Via Venue Dubai International Convention & Seminar Barcelona Exhibition Centre Excel Spain Dubai London www.alimentaria-bcn.com UAE UK www.drinkexpo.ae www.campdenbri.co.uk 27th – 29th USA Ingredient Marketplace JUNE Orlando World Center Marriott 21st – 23rd AUSTRALIA UK Ausdrinks Regional Beverages Summit Orlando B15evtEhx –po 16th Doltone House USA Manchester Central Sydney www.marketplace.supplysideshow.com Manchester Australia UK www.australianbeverages.or MAY www.bevexpo.com CHINA APRIL S5ItAhL – C7htihna 16th UK 2nd – 4th USA SNIEC BFJA AGM & Symposium ISBT BevTech Shanghai Innholders Hall Marriott Sanibel Harbour China London Fort Myers www.sialchina.com UK USA www.bfja.org www.bevtech.org UK B10SDth A A G M 19th – 21st SOUTH AFRICA 13th – 15th CANADA DoubleTree by Hilton AB7 DrinkTech Africa SIAL Canada London Gallagher Centre Palais des Congrès UK Johannesburg Montreal www.britishsoftdrinks.com South Africa Canada www.exhibitionsafrica.com www.sialcanada.com SWITZERLAND V10ittahfo o–d1s2 Etuh r o p e 21st – 23rd CHINA 18th – 20th UK Palexpo Fi Asia-China & Ni Foodex Geneva SNIEC NEC Switzerland Shanghai Birmingham www.vitafoods.eu.com China UK www.figlobal.com www.foodex.co.uk [email protected] JULY USA I1F6T th – 19th McCormick Place Chicago USA www.ift.org

AUGUST INDIA F2i2 &n dH i– I2n4dtia h Pragati Maidan New Delhi India www.figlobal.com

BRAZIL F2i3 &rd H –i S2o5utth h A m erica Transamérica Expo Center São Paulo Brazil www.figlobal.com

Send details of your trade event to: [email protected] Buyers’ Guide 46 Soft Drinks Internationa l – March/April 2016 Closures Ingredients COLOURS – CARAMEL ESSENCE & FLAVOURS

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