The Eagle's Voice
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THETHE EAGLE’S VOICEEAGLE’S VOICE THE NEWSLETTER FOR THE SILVER EAGLE FAMILY | SUMMER | 2015 Dear Silver Eagle Family, CURRENT SEASONALS Once again we find ourselves at the end of another hot Texas summer. As we make way for a fall full of festivals GOOSE ISLAND and sporting events, I’d like to take a moment to say thank OKTOBERFEST: you. Your continued teamwork and commitment to success Features the flavors despite the challenging environment was very apparent of sweet, dried apricots during the first half of the year, and I greatly appreciate and a mild, earthy your efforts. bitterness. It’s no secret that the heavy rains in May and June proved challenging to our industry and affected sales going into our busy summer months. And while our markets did not see the sales we had all hoped for, there were some positive trends. We continued to see growth in the premium plus, Mexican imports and craft segments and expect our portfolios within these segments to continue delivering strong results. SAINT ARNOLD OKTOBERFEST: With Oktoberfest seasonals now in the market, football season in full swing, and A full-bodied, malty, basketball season around the corner, I am optimistic that the fall months will be slightly sweet beer successful for our business. I encourage all of us to not let the past dictate the future. celebrating the Today’s hard work sets the stage for tomorrow’s success. autumn harvest. And speaking of success, I must commend all of you who chose to spend some of your free time this spring and summer giving back to our community. Enclosed you can read more about Silver Eagle employees making a difference by participating SIERRA NEVADA in volunteer initiatives. There is nothing better than being able to give back to OKTOBERFEST: A German-American the communities in which we live and work. There will be additional volunteer collaboration on the classic opportunities in the future and I encourage everyone to come out and participate festival beer that’s deep in these community projects. golden in color and rich with complex malt flavor. I must also praise all our employees who worked tirelessly day and night to ensure the success of this year’s Fiesta San Antonio. The 11-day festival is a huge undertaking each year, and as you will read on page five, our teams really came together to make 2015 another successful and responsible celebration. We are the best in the business because of the job you each do every day. Thank you for your continued dedication to Silver Eagle and keep up the good work! IN THIS ISSUE... Silver Eagle Happenings...........................2 &4 Sincerely, Fiesta San Antonio..........................................5 HR Connection...............................................7 Super Bowl LI.................................................8 FROM THE DESK OF JOHN L. NAU, III THE EAGLE’S VOICE | SUMMER | 2015 SILVER EAGLE HAPPENINGS IN THE HOUSTON MARKET... Houston Dynamo Houston Astros Opening Day Kroger #14 Crown Display by Ricardo Nava Texas Crawfish Festival Sunmart #125 Military Display Oculto Manor by Matt Deleon Corona Pre-Party @ BBVA Compass Stadium Free Press Summer Fest Fallbrook Valero Military Display by Joseph Guerrero Cinco de Mayo @ Traders Village Houston Rockets Playoffs PAGE 2 THE EAGLE’S VOICE | SUMMER | 2015 SILVER EAGLE EAST IN THE COMMUNITY BUDWEISER: AMERICA MADE BETTER Each year, Silver Eagle employees have the opportunity to get involved in local volunteer initiatives through SED’s partnerships in the community. This June, for the fourth year in a row, SED-East employees joined Anheuser-Busch brewery employees for the annual ‘Budweiser: America Made Better’ bayou cleanup. Thank you to the more than 30 Silver Eagle employees who spent their Saturday morning working in Buffalo Bayou Park to conserve and protect Houston’s most significant natural resource! FOLDS OF HONOR Silver Eagle recently presented a check for $40,000 to the Folds of Honor Foundation during opening ceremonies of a Houston Astros baseball game. Since 2010, Budweiser and its wholesalers have raised nearly $10 million nationwide for the Folds of Honor Foundation - an organization that provides educational scholarships for families of U.S. military personnel killed or disabled while serving our nation. In the Houston area alone, Silver Eagle has contributed close to $200,000 to the organization. Thanks to the company’s 2015 contribution, Silver Eagle has been recognized as the grand prize winner in the Folds of Honor 2015 incentive program. Silver Eagle has a long-standing commitment to our country’s military, and this program is one of the many ways in which the company supports our service men and women. SILVER EAGLE EAST CORPORATE SOCIAL RESPONSIBILITY SED-East’s CSR program continues to provide a variety of We I.D. and Celebrate Responsibly materials to accounts and local events to help wait staff and store clerks quickly identify and prevent underage drinking and over consumption. In line with these efforts, 3,000 Designate A Driver sunglasses were passed out to consumers at Freedom Over Texas, and 2,500 Enjoy Responsibly divot tools were handed out during the Insperity and Shell Houston Open golf tournaments. The Good Sport program had another successful year of collaborating with the Houston Rockets. During the 2014-2015 season 7,374 designated drivers signed up during home games – ranking Houston third place overall in sign-ups by NBA teams throughout the country. A Houston Rockets ‘Designated Driver of the Season’ was awarded during a half- court presentation at the team’s first home playoff game. The Good Sport program also continued its activation with the Houston Dynamo, Sugar Land Skeeters, and Houston Astros games this spring and summer, and is set for another great season to come with the Houston Texans. PAGE 3 THE EAGLE’S VOICE | SUMMER | 2015 SILVER EAGLE HAPPENINGS IN THE SAN ANTONIO MARKET... Tejano Conjunto Festival Total Wine @ The Rim Bud & Burgers Display by Justin Trevino SED Receives VFW Appreciation Plaque Culinaria Burgers and Beer Alpha Media Cinco Presented by Montejo #UpforWhatever @ USA vs. Mexico Soccer Match Culinaria 5k Post-Run Celebration Valero Alamo Bowl @ the Alamodome H-E-B #025 Military Display by Carlos Hernandez J & J Food Mart Patriotic Display by Roger Thompson PAGE 4 THE EAGLE’S VOICE | SUMMER | 2015 SILVER EAGLE AROUND TOWN Braving a bit of rain and challenging weather, thousands of San Antonians and visitors came out to enjoy music, dancing, food and beer among other festivities during Fiesta San Antonio in April. Bud Light was once again the official beer sponsor throughout the 11-day celebration. Our teams were present at more than 15 events, setting up stages, signage, and ensuring festival-goers had plenty of cold Bud Light to drink. In addition to the activation of sales and marketing programs at each of the events, the CSR team also activated programs at many of the events. The CSR focus areas included: preventing underage drinking, promoting the use of a designated driver and promoting responsible consumption of our products by adults. With the help of the sales team, the We I.D. program was activated through signage and informational materials at most of the events where our products were sold. And for the sixth year in a row, SED-West sponsored the Fiesta Safe Rides program, which provided Fiesta-goers with a $20 pre-paid taxi gift card to get them safely to and from Fiesta events. A public service announcement featuring John Nau alongside King Antonio XCIII and El Rey Feo LXVII also aired on all major San Antonio-area TV stations and reminded Fiesta-goers to be safe and designate a driver. Each year SED-West has a bigger and better presence during Fiesta San Antonio, and 2015 was no exception. With the hard work of all employees, the 11 days of Fiesta were a great success. Thank you to everyone involved in making this huge city-wide event such a success year after year. PAGE 5 THE EAGLE’S VOICE | SUMMER | 2015 SILVER EAGLE WEST IN THE COMMUNITY BASURA BASH In February, SED-West employees participated in the San Antonio River Foundation’s 21st annual Basura Bash. This event brings together more than 2,000 volunteers to clean up waterways throughout San Antonio. This year’s event proved to be record-breaking with 45 tons of trash picked up along 18 creeks and the San Antonio River. In addition to the trash that was collected, volunteers were able to remove 159 tires and almost one ton of metal from our city’s waterways. A huge thanks to all the Silver Eagle employees who volunteered! ZOO-LA-LA FEAST WITH THE BEASTS This summer SED-West sponsored the 20th annual Feast with the Beasts – Zoo-La-La at the San Antonio Zoo. This typically wine-centered event featured a new element this year - the ‘Silver Eagle Craft Beer Walk.’ Silver Eagle had the opportunity to feature several products from our craft line-up, including: Goose Island, Shock Top, Boerne Brewing, Karbach, Freetail and Saint Arnold. Money raised during the event went back into the zoo to support the daily operations and upkeep of the facility as well as care of the animals. SILVER EAGLE WEST CORPORATE SOCIAL RESPONSIBILITY SED-West’s CSR team has been busy this spring and summer promoting the Designate A Driver and Enjoy Responsibly programs. These programs were activated at many events around town, including the Valero Alamo Bowl, San Antonio Spurs games, the San Antonio Stock Show and Rodeo, the Poteet Strawberry Festival, various Fiesta events and the River City Rock Fest. Thousands of people were reminded to Enjoy Responsibly over the last several months due to these efforts by the CSR team, including 4,300 who signed up to be designated drivers.