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NEWS RELEASE: Immediate 2 International Business Park #05-10 Tower One The Strategy Singapore 609930 Telephone: (65) 6544 8338 Facsimile: (65) 6544 8330 NEWS RELEASE: Immediate The Bass Gets Bigger with Sony’s New Additions to Its EXTRA BASS™ Lineup (ASIA PACIFIC, 1 September 2016) – Sony is turning the bass up at this year’s IFA with four impressive additions to its EXTRA BASS™ 1 audio lineup – MDR-XB80BS, MDR-XB50BS, MDR-XB70BT headphones, and GTK-XB5 high power audio system. The new EXTRA BASS range provides an array of products to bring those famous bass lines from Electronic Dance Music (EDM) tracks into focus to get you and your friends moving. As the only music genre that has gained popularity in the last 10 years2, EDM has not only dominated music charts across the world but it has also won the hearts of many music lovers. Today’s pop culture movement is also strongly shaped by EDM influences such as crossover musical collaborations to EDM inspired movies. There is no denying the influence of EDM and the power of EXTRA BASS. This year, Sony is proud to be the exclusive Live Stream partner for ULTRA Singapore 2016 – bringing the deep rhythms and beats of the party live to you by EXTRA BASS. 1 EXTRA BASS is a trademark of Sony Corporation. 2 Source: http://www.digitalmusicnews.com/2015/10/30/the-popularity-of-music-genres-2005-present/ The four exciting additions to the existing EXTRA BASS trio of speakers (SRS-XB2, SRS-XB3, GTK-XB7) and headphones (MDR-XB650BT, MDR-XB45-AP, MDR-XB50AP, MDR-XB70AP) will include: MDR-XB80BS & MDR-XB50BS EXTRA BASS Sports Wireless In-Ear Headphones MDR-XB80BS Say hello to your new workout partner – the new MDR-XB80BS and MDR-XB50BS EXTRA BASS Sports Wireless In-Ear Headphones. Taking aim at gym junkies who prefer to take in the punchy, deep beats while working out, these headphones are tuned for EDM, which has the best matching tempo (120 to 140 beats per minute to give you that extra bass and push needed to enhance your sports performance. MDR-XB50BS The MDR-XB80BS is designed with a secure ear hook style with cable adjuster, while the MDR- XB50BS comes with arc supporters – both offering stable fit and wireless freedom while you work out. The MDR-XB80BS is also IPX5 splash-proof and washable, which means that you can wash it after exercising without worrying that you will damage it. The MDR-XB50BS on the other hand is IPX4 splash-proof – you can wear it and jog even when it is drizzling. All these also mean that you can take the dance party with you no matter how powerful or intense your workouts are. Both headphones have a battery life of 7 and 8.5 hours respectively so that you can tune in to high-quality wireless music and make calls even after your trainings. MDR-XB70BT EXTRA BASS In-Ear Wireless Headphones MDR-XB70BT Always on the go but don’t want to compromise on sound quality? With a flexible and comfortable behind-the-neck style, the MDR-XB70BT is perfect for listening to EDM anywhere. It is slim, lightweight, and delivers the deep, punchy and rhythmic sound while ensuring crystal clear and precise audio. The MDR-XB70BT also comes with a built-in microphone and HD Voice support so that you can make hands-free calls in a clear voice on the go. GTK-XB5 EXTRA BASS High Power Home Audio System with Bluetooth® GTK-XB5 EXTRA BASS speaker If you're a party animal or an aspiring DJ, the GTK-XB5 EXTRA BASS speaker is for you. Aimed at enhancing punchy and deep bass, the GTK-XB5 offers powerful sounds with EDM-tuned sound technology that transport you into an EDM festival atmosphere. You will experience much deeper bass with its tweeter and duct improvement, full digital process and tuning enhancement. You can even turn house parties into impromptu EDM festivals with the audio system’s large party lights and strobe flash. The portability of the speaker also means a dance party whenever and wherever you desire as the colorful Bluetooth® speaker system is a party on the move with its carry handle and sleek one-box design. Whenever you crave for that punchy, deep, rhythmic bass, there is always an EXTRA BASS speaker or headphones for you. Now just wait for the beat drop. The new additions to the EXTRA BASS lineup will be available in selected Asia Pacific countries from September 2016. ## Specifications Sheet Model MDR-XB80BS MDR-XB50BS MDR-XB70BT Colours General Driver Unit 12mm Dynamic Driver Units Magnet Neodymium 20-40,000Hz (LDAC) Frequency Response 4Hz-24,000Hz 4Hz-24,000Hz 22g without arc Weights (Approx.) 27g 43g supporters Splash-proof IPX5 Washable IPX4 - Micro-USB Cable; Micro-USB Cable; Micro-USB Cable; Hybrid Silicone Long Hybrid Silicone Hybrid Silicone Accessories Earbuds (4 sizes); Earbuds (4 sizes); Earbuds (4 sizes); Cable Adjuster; Arc Supporters (3 Clip Carrying Pouch sizes) Play/Pause/Volume control” 3 Button Controls Built-in Microphone Yes Batteries DC3.7V : Built-in Lithium-ion rechargeable battery Battery Charge Method USB 7h (10 min Quick Battery Life (Max. Continuous Music Charge for 60min 8.5h 9h Playback) playback) Bluetooth Bluetooth® Technology Version 4.1 NFC™ One-Touch Listening Yes Interface A2DP, AVRCP, HFP, HSP SBC, AAC, aptX, Supported Audio Formats SBC, AAC LDAC Model GTK-XB5 Colours General Power Requirement AC 220V-240V, 50/60Hz Weight Main Unit (Approx.) Dimensions (WxHxD) 256mm x 524mm x 274mm Weight 7kg Amplifier Function Audio In Yes(RCA) Bluetooth Yes (iAP over BT) Inputs and Outputs Analog Audio Input(s) Yes(RCA) Analog Audio Output(s) Yes(RCA) Sound Features Equalizer EDM/HIP-HOP/R & B/ POP/ROCK/COUNTRY/JAZZ/ SALSA/FLAT Bass Boost function EXTRA BASS Sound Enhancement DSEE(AUTO) Party chain(Wired) Yes Speaker Add function Yes ClearAudio+ Yes Sound Entertainment Flanger Yes Isolator Yes Wah Yes Lighting Effect SPEAKER LIGHT Line light & Speaker light with strobe flash Illuminated keys POWER/EXTRA BASS Convenience Features Demo Mode Yes Power Auto Standby Mode Yes Power Consumption Power Consumption (in Standby) 0.5W (in Echo standby mode) Display Specs Display Type (Main display) No Display Wireless Connection NFC Bluetooth Connection Yes Bluetooth LDAC Yes AAC Yes A2DP(SINK) Yes (Ver1.2) AVRCP Yes (Ver1.5) SPP Yes (Ver1.2) Application Apps Yes (SongPal) Front Speaker Speaker Spec Tweeter Unit Size 5cmx2 (cone type) Woofer Unit Size 13cmx2 About Sony Electronics Asia Pacific Pte. Ltd. Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional management and marketing headquarters for Sony’s consumer as well as broadcasting and professional products, overseeing Asia, Middle East and Africa regions. For more information on Sony’s products and services in Asia Pacific, please visit www.sony- asia.com About Sony Corporation Sony Corporation is a leading manufacturer of audio, video, imaging, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $72 billion for the fiscal year ended March 31, 2016. Sony Global Web Site: http://www.sony.net/ .
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