SUSTAINABILITY REPORT AREAS WHERE THE DFB IS ACTIVE Living and breathing t FAIR PLAY Protecting the Crafting t t ENVIRONMENT DIVERSITY Strengthening t COMMUNITIES Safeguarding Nurturing t t INTEGRITY HEALTH Preserving t SOLIDARITY 01 MISSION t Football has many ways to create a sense of community. t Protecting these places is our responsibility. We safeguard the future of football from the grassroots to the elite. t A strong football community has the ability to champion a humane society worth living in. t For the DFB, this represents opportunities and obligations at the same time. t ABOUT THIS Contents REPORT This sustainability report is used as a platform by the DFB to provide information on how it met its social responsibilities from 2013 to 2016. It is directed at those involved in football as well as other stakeholders – coming from its civil society and socio-political environments 01 in particular. The aim of this sustainability Assuming report is to inform all these stakeholders in a transparent, compact and reliable manner of responsibility the key contributions which organised football in Germany is making across all levels, from the grassroots to the elite. Football takes place at the heart of society. Eleven actors The DFB and its The “Assuming responsibility” section pro- 04 in football 12 stakeholders vides information on how the DFB lives and Words of welcome on the The core remits, its breathes social responsibility. Also described is meaning of football. stakeholders and the how social responsibility is embedded organi- organi sation and sationally within the DFB and how focus topics structure of the DFB. are discussed and cooperative approaches to What has moved problem resolution are developed in dialogue 06 the football com- with stakeholder groups from politics, business, munity Our social science and civil society. responsibility Important milestones 16 Understanding of social re- Football reaches out to millions of people in from 2013 to 2016. sponsibility and embedding Germany. In the “Strengthening communities” it within the association. section, the report illustrates where football is creating places for communities and how they Taking new direc- are being preserved and developed. Examined 08 tions together at the heart are professional and amateur foot- Message from ball, nurturing of talent and the general set-up DFB President necessary for keeping the game running – such Reinhard Grindel. as qualification of club employees. A look at the current migrant situation gives an indication of what football clubs in Germany are capable of. Thousands of clubs have made it possible for migrants to play football, and have helped them to integrate. Topics such as these Placing football are at the heart of the “Shaping society” section. 22 at the heart Here, following the central areas of activity (Di- of things again versity, Fair Play, Integrity, Health, Environment and Solidarity), the specificcontributions which Vice President organised football is making towards a humane Dr Rainer Koch and society worth living in are illustrated. General Secretary Dr Friedrich Curtius in discussion. Included in the “Appendix” are basic report in- formation, specifications for covering the current GRI-G4 standard of the Global Reporting Initi- ative (GRI), and notes on the external auditing process, including for the first time the entire report. 03 Contents 02 03 04 Strengthening Shaping Appendix communities society Football is synonymous Opportunities and Basic report 28 with community 42 obligations 84 information Safeguarding places for football Leveraging the power of football The basic principles applied across all levels. and knowing the limitations. when producing the report. Organising Diversity Audit certification 30 amateur football 44 Respect and integration for the 85 Information on the external and Developing attractive competi- future of football. independent report auditing. tions and strengthening the grass roots for successful top level football. Fair play GRI content index 52 Communication of values and pre- 86 Overview of information in vention work for fair interaction. accordance with the GRI G4 Putting into place the standard. 32 general framework Attracting of and skills training Content/ for employees, and maintaining the sport infrastructure. 89 Legal Notice Responsible persons and contacts. Integrity 58 Collaborative commitment and actions for holding honest competition. Nurturing talent Health 34 Spotting technical skills at an 64 Exercise and education for all early stage and optimising the age groups. training of young talents. Environment Making elite 70 Heightening of awareness and 36 football possible networking for environmentally IN ADDITION TO THE PRINTED conscious behaviour. VERSION OF THE REPORT, Staging tournaments at the INTERESTED READERS CAN FIND highest level, achieving top level MORE TOPICS AND performances and remaining the CONTENT ONLINE AT world’s best. Solidarity www.dfb.de 76 The DFB Foundations’ commit- ment and aid for social projects. DFB SUSTAINABILITY REPORT 2016 04 WORDS OF WELCOME ELEVEN ACTORS IN FOOTBALL 1 3 2 4 6 5 7 9 8 10 11 1 “The report you have in front of you covers a broad spectrum – from the core business to the Cultural Foundation, and from the Olympic squad selection in Rio to the summer camps for boy and girl footballers in Malente (Schleswig-Holstein, Germany). Football unites. I have been campaigning for this for more than 30 years, as well as for social and socio-political matters for three years since being on the presidential board of the DFB. While we have achieved a great deal, we know that we have to keep facing new challenges. But please judge for yourself!” s EUGEN GEHLENBORG DFB Vice President, Social and Socio-political Affairs DFB SUSTAINABILITY REPORT 2016 WORDS OF WELCOME 05 5 “Football conveys values such as fair play, motivation and discipline. They have taken me a long way in life. Now I’m a coach and I want to pass on 2 these values to my players.” 9 “Wembley and Mexico, winning s “I just enjoy playing football.” titles with HSV – they are all STEFFI JONES s National coach such a long time ago. But lots of BEN PINGEL people still keep coming up “F-level junior” at FFC Nordlichter and winner of the 2013 Fair Play medal to me on the street and saying 6 hello. Football means so much “Over the years I have made to people.” many friends through football. 10 s And many wonderful memories “Dortmund, Basel, Cape Town, UWE SEELER remain with me, of wins and Honorary captain of the national team Lemberg and Rio de Janeiro – promotions to higher divisions, I’ve been everywhere. I have but also of social get-togethers experienced 112 international 3 after games. Football keeps matches since the 2005 Confed- me young.” erations Cup. The fans following “As a female footballer, I was s the national team are a staunch- judged by my skills on the ball. JENS VON BARGEN ly committed community.” My origin and the colour of my 47-year-old goal-getter at TSV Geversdorf skin were never important.” s FRANK HOFFMANN s 7 Member of the German National Team Fan Club LIRA ALUSHI World champion “I have to be neutral as a referee. I still feel part of the football 11 community though – together 4 “I fled from Iran 18 years ago. with all the players on the pitch Football has helped me to arrive “The time with the team is and the trainers”. in Germany. Now I want to give unforgettable. From my s something back through my international debut to the RIEM HUSSEIN commitment.” World Cup final in the Maracanã. Female referee of the year 2015/2016 The cohesion within the team s was unparalleled, as was the fan ALI PISH BEEN 8 Club President at FFC Galaxy Steinfurt support. It was an honour to have played for you.” “I was over the moon when I was s accepted by the DFB. I feel really BASTIAN SCHWEINSTEIGER at home here and have been World champion proactively involved since day one. So for me as a footballer, this job is a dream come true.” s HELENA ECKERT DFB trainee in her first year DFB SUSTAINABILITY REPORT 2016 06 TIMELINE WHAT HAS MOVED THE FOOTBALL COMMUNITY 20 20 13 14 2 t t ––– OCT ––– ––– JAN ––– ––– JUL ––– FIRST DFB THOMAS HITZLSPERGER’S RELAUNCH OF SUSTAINABILITY REPORT COMING OUT ONLINE PLATFORM For the first time in the The footballer with 52 caps FUSSBALL.DE association’s history, the DFB speaks about his homosexuality The portal is the only one of its is summarising its social in an interview. Nevertheless, kind in the world and includes commitment in a comprehen- the commitment to anti-hom- practical tips, and the latest sive sustainability report. The ophobia remains a challenge and most curious news from ground for this was prepared for football. the world of amateur football, by the sustainability brochure 2 for those actively involved as published three years before. well as fans. 1 ––– JUL ––– ––– OCT ––– THE 4TH STAR ––– JUL ––– “FUTURE STRATEGY FOR The German national team wins “CHILDREN’S DREAMS” AMATEUR FOOTBALL” the World Cup final against BECOME TRUE The DFB and its 21 national Argentina in the legendary Together with the DFB and DFL associations bolster amateur Maracanã stadium in Rio de foundations, and the carol football with a package of Janeiro, becoming World singers, the team is involved jointly developed measures. Champions for the fourth time in the KINDERTRÄUME 1 after 1954, 1974 and 1990. ( CHILDREN’S DREAMS) 3 initiative. More than Euro 500,000 went to 15 projects benefiting 3 children in Brazil. 4 4 DFB SUSTAINABILITY REPORT 2016 TIMELINE 07 5 20 20 15 16 t t ––– MARCH ––– ––– OCT/NOV ––– ––– MARCH/APRIL ––– MIGRANT INITIATIVE THE DFB IN CRISIS THE FRESHFIELDS REPORT “1:0 FOR A WELCOME” The accusations in conjunction AND NEW DFB LEADERSHIP Thousands of amateur clubs with the award of the FIFA Following investigations last- invite migrants to play football, 2006 World Cup to Germany ing months, the DFB publishes and receive funding from the result in a vote of no confi- the comprehensive Freshfields initiative – a project run jointly dence in and ultimately the report, thereby addressing the with the Integration Officer resignation of DFB President accusations raised in connec- of the Federal Government, Wolfgang Niersbach.