1 Creating Foundations for the Future with Imagination and Innovation

2 3 contents 1905 – 2020 looking back – looking forward a spirit of innovation 7 468 acres of land a revolution in regeneration 9 £1billion development the vision 11 regeneration 5,000,000 sq ft of demolished buildings 95% of all on-site material is being recycled 15 150,000 sq ft of high quality retail space retail & leisure 19 10,000 new jobs employment 21 2,000 new homes living 25 250,000 sq ft, £66,000,000 new College 15,000 students education 27 27 acres of public open space 3 miles from M5 and M42 over 350 buses a day ideal location 29 working in partnership St. Modwen & AWM delivering the vision 33 Production of the In May 1941 Herbert Austin died. MGTF sports car resumes The funeral procession was at the factory. witnessed by large crowds as it Longbridge passed the factory on its way to BMW bought Rover and the Technology Park built Lickey Parish Church. was passed into BMW hands The Great War changed In July 2005 Chinese the course of the automobile corporation company. Munitions are Nanjing Automotive Innovation Centre opens to produced at Longbridge The bought MG Rover technology based businesses 8 million shells Motor Corporation In March1939 650 guns was nationalised King George V and 2,000 aeroplanes Queen Elizabeth visited Herbert Austin 2,500 aero engines and St. Modwen 2009 the Aero Assembly Hall, Construction of founded the Austin 2,000 trucks In October of 1980, acquired the the workforce lined begins Motor Company. British Leyland introduced Longbridge site in the route. In June 1946 The Millionth On his office wall he the Austin Metro two stages in 2003 Austin was produced hung the motto and 2004 ‘Most everything worthwhile is August 1959 In 1988 In May 2000 born of some In 1952 saw the birth of the company, the factory dreamer’s dream’, In 1968 Austin was combined with the Mini known simply was sold to the to inspire him. the British the Morris Motor Company as Rover, was Phoenix Bournville College opens Leyland Motor The Austin Seven was introduced, a new class to become BMC sold to British Consortium Corporation of small car helped to restore prosperity. Aerospace was formed Delivering the Future

1905 1914 1922 1939 1941 1946 1952 1959 1968 1975 1980 1988 1994 2000 2003 2005 2007 2008 2009 2011 2020

The historical past of Longbridge is also With the drive and innovation of local its bridge to the future. The area is, and people, Longbridge is set to remain will remain, intrinsically linked to its an international beacon for creativity impressive heritage and this is and commerce. something that will be celebrated at the new development.

6 7 A REVOLUTION IN REGENERATION

Longbridge West Employment

Longbridge West Commercial

Longbridge East Residential Cofton Park Longbridge North Residential Longbridge West Residential

Cofton Centre MG Motors (UK) Ltd

Bournville College Town Centre

468 acres of land Longbridge North Employment Longbridge Technology Park

Transport Interchange

8 9 THE LONGBRIDGE VISION

The emergence of a vibrant and innovative community built around the core values of commerce, leisure and family. An inclusive place where people want to live, work, visit and invest.

£1billion development to build a distinctive identity and secure positive futures for the people of Longbridge. The creation of a thriving and diverse mixed-use development including 1.8 million sq ft of employment opportunities and 2,000 proposed new homes is set to ensure the long term sustainability of the area.

10 11 The new Longbridge environment will see natural features such as the channel life through a new landscaped park at the heart of the town centre.

At the heart of the Longbridge regeneration lies a new town centre. Combining employment, retail and leisure facilities alongside a landmark new college and contemporary homes, Longbridge is set to discover a renewed sense of purpose, identity and economic strength.

12 13 REGENERATION

5,000,000 sq ft of redundant buildings and industrial land have already been cleared. This has enabled the construction of Longbridge Technology Park and Cofton Centre and paves the way for the progression of future phases of development. With a rich past, intensive work has been underway to prepare Longbridge for an equally prosperous future.

14 15 Bio-remediation techniques have enabled soil to be cleaned on site, minimising St. Modwen has unrivalled credentials in wastage and environmental impact. cleaning up and regenerating former 95% of all on-site material is being recycled industrial land into communities The implementation of a sustainable Once treated for contaminants the approach right from the primary stages healthy recycled soil is used to form the of development, will ensure a long term base of new construction, thus sustainable outcome. decreasing traffic on the roads and reducing carbon emissions.

Physically, socially and economically sustainable development is central to the successful redevelopment of Longbridge.

16 17 RETAIL & LEISURE

A stylish and sustainable combination of retail and leisure opportunities.

The £100 million town centre will be the focal point for the new retail and leisure heart at Longbridge, carefully blending national and local businesses to create an exciting and diverse environment. 150,000 sq ft of high quality retail space will sit alongside attractive landscaping and public spaces, creating a new destination within the Midlands.

18 19 EMPLOYMENT

A business community strengthened by the diversity of its commerce.

Longbridge will create a variety of employment opportunities across a wide range of sectors. From career opportunities within Longbridge Technology Park, to helping nurture future talent at the new Bournville College Campus or embracing the international design capabilities of MG Motors (UK) Ltd.

The development will provide some 10,000 new jobs for employees of all ages.

20 21 Both established and new companies will find a welcoming and purposeful business community at Longbridge.

22 23 LIVING

An attractive semi-rural position at the foot of the and just a short distance from and centres offers At the heart of every successful community residents the best of town and country living. is its people and Longbridge will be no exception. By building on the firm foundations of the existing community, a new stronger one will emerge. 2,000 new homes will offer residential opportunities to people of all ages and affluence, with properties designed to encourage long term habitation.

24 25 EDUCATION

the new £66,000,000 A dynamic new learning environment six-storey campus for Bournville College in the town centre will emphasise the at the heart of Longbridge. importance placed on education and advancement at Longbridge.

Construction has started on the 4.2 acre site on which the landmark college will sit. The state of the art facilities will include a learning resource centre, business school, construction workshop, plus leisure and sports amenities, set to be completed for the academic year in 2011.

26 27 IDEAL LOCATION

Nestled alongside the rolling Lickey Hills, Longbridge will offer an attractive location including some 27 acres of public open space and public realm.

Two of Birmingham’s long forgotten rivers, the River Rea and River Arrow, will be reintroduced with wider plans for the area including improved access to the countryside with new routes for walking and cycling.

The protection and enhancement of ecologies and habitats for wildlife are key to the long term sustainability of Longbridge.

28 29 12

M6 3 M54 11 M42 2 1 M6 Toll 10a 10

9

A38 9 8 11

1 6 8 5 2 4a M69 4 M5 M6 2 BIRMINGHAM 3 CITY CENTRE 6 LONGBRIDGE

4 M42

4a 4 Over 350 buses a day and 1 3a 2 3 trains every 10 minutes 16 M5 M40 5 15

Situated within easy reach of both the M5 and M42, Longbridge boasts excellent connectivity by road, rail and air. Regularly served by over 350 buses a day and trains every 10 minutes from its own station providing a vital link to Birmingham and the surrounding areas. The use of public transport will be encouraged at Longbridge in order to promote greener lifestyles.

30 31 DELIVERING THE VISION

Longbridge is being driven by St. Modwen, The company currently has a land bank the UK’s leading regeneration specialist. of over 9,000 acres across the UK on St. Modwen is the developer and joint which it is developing over 160 landowner of the scheme in partnership regeneration projects. St. Modwen with regional development agency, understands local needs and works in Advantage . partnership with private and public sector organisations, continually With a Birmingham based head office, mindful of the impact its developments St. Modwen operates and is highly have on their surrounding communities. experienced across all sectors of the property industry.

A commitment to sustainable development is the essence of St. Modwen.

32 33 WORKING IN PARTNERSHIP

Longbridge is a partnership scheme on which St. Modwen is working with regional development agency, Advantage West Midlands and local authorities, Birmingham City Council and Bromsgrove District Council.

The partnership ensures the plans for Longbridge meet the needs and desires of local people. Intensive consultation with local residents and stakeholders forms part of every new phase of the development.

The partnership ensures the plans for Longbridge meet the needs and desires of local people.

34 35 AWM was established to transform the region through sustainable economic development. Its role is to drive the economic development of the West Midlands working alongside a wide range of public, private and voluntary sector partners to help the region prosper. It drives economic development by identifying where the greatest impact can be made either by targeting need or investing in success.

Working together, St. Modwen and AWM are successfully advancing development at Longbridge. Achievements to-date include:

2001: St. Modwen initially selected by 2008 (March): Longbridge Area MG Rover as development partner for Action Plan (AAP) submitted to the 57 acres of surplus land. This land was Government by Birmingham City Council subsequently purchased by Advantage and Bromsgrove District Council. West Midlands in 2003. 2008 (December): Longbridge 2003: St. Modwen acquired 228 acres AAP Examination in Public concluded. of operational facilities. 2009: A central government Planning 2004: St. Modwen acquired the Inspector approves the Longbridge remaining 183 acres, including 127 acres AAP allowing St. Modwen and AWM to of agricultural land. forge ahead with the £1 billion regeneration project. 2006: Corporation (NAC) signs 33 year lease on 105 acre South Works.

36 37 For further information contact: Mike Murray St. Modwen Properties Plc Head Office & Midlands Regional Office Sir Stanley Clarke House 7 Ridgeway Quinton Business Park Birmingham B32 1AF T: +44 (0)121 222 9400 F: +44 (0)121 222 9401 E: [email protected]

www.longbridgebirmingham.co.uk March 2010

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