Support Your City. Promote Your Brand.

Support Your City. Promote Your Brand. Sponsorship Opportunities with the City of Rochester.

YOUR YOUR LOGO LOGO YOUR LOGO here YOUR here here LOGO here YOUR YOUR LOGO LOGO here here

1 City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS

Our goal is to engage companies, agencies and other partners to add value to the City’s venues and events while bringing brands directly to consumers to increase brand awareness, generate valuable press exposure, drive traffic and sales, and build customer loyalty.

Sincerely,

Mayor Lovely A. Warren City of Rochester

A PARTNERSHIP focused on your goals

BRAND CONSUMER DIGITAL MARKETING AWARENESS ENGAGEMENT PROMOTION Integrate with Promote your brand at Reach consumers of Connect to our market-wide high profile city events all ages, ethnic and extensive social campaigns to that draw massive economic backgrounds media platforms enhance brand crowds throughout the City of awareness Rochester Support Your City. Promote Your Brand.

Table of Contents Infrastructure Parking Garages 4 ROC City Skate Park 4 On-street advertising 5 Fitness Court 5 Skyways 6 the venues City of Rochester Public Market • 280 North Union St. 8 Dr. Martin Luther King, Jr. Memorial Park • 353 Court St. 10 Genesee Valley Sports Complex • 131 Elmwood Ave. 12 Rochester Community Sports Complex • 460 Oak St. 14 William A. Johnson Jr. Port of Rochester • 1000 N. River St. 16 R-Center recreation Guides 18 Health and wellness initiatives 20 City of Rochester SPECIAL EVENTS 22 Mayor’s Special initiatives 30

The city hosts over ASSOCIATE EXPERT STEWARDSHIP & CUSTOMER PRODUCTION Let us be 500 annual events ENGAGEMENT Partner with a dedicated advocates of with well over 1.5 Use exclusive event team of event profes- your needs and million people in perks for employee sionals committed to a provide focused incentives or customer successful partnership management of attendance. loyalty programs your resources City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS infrastructure

Garages The City of Rochester is proud to offer fifteen convenient, indoor parking options for residents, workers and visitors. Within each garage there are multiple opportunities to display your message in high traffic areas including elevator entrances, entrance and exit walls and exterior banner opportunities.

YOUR brand here YOUR brand YOUR here brand here

Roc City Skatepark The skatepark will boast multiple features such as a main skate promenade, mini-ramps and ledges and competition bowls. It will also have opportunities for public art, music performances and spectator seating. On-site branding and corporate naming opportunities will be available.

YOUR Brand here

4 Support Your City. Promote Your Brand.

On-street advertising Have your message be seen with temporary on-street messaging, perfect for high traffic areas and during special events such as parades and festivals. Available in late spring until early fall.

YOUR brand here YOUR brand YOUR brand here here

Fitness Courts Fitness Courts are outdoor circuit training systems that are designed for all ages and fitness abilities. Rochester is the first community in State to have a fitness court, making world-class fitness free for all to enjoy. The Fitness Court is integrated with shock-resistant sports flooring and supports functional fitness movements that allows for up to 28 individuals to use the Court at the same time. To encourage a healthy lifestyle, fitness courts will be a pillar of exercise in and an excellent naming opportunity for like-minded brands.

YOUR brand here YOUR brand here

YOUR brand here

5 City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS

infrastructure

East Avenue Skyway

YOUR MESSAGE HERE

Connects Visit Rochester Center to NYS Supreme Courthouse. South Avenue Skyway

YOUR MESSAGE HERE

Connects Joseph A. Floreano Rochester Convention Center to South Avenue Garage. Court Street at South Avenue Skyway

YOUR MESSAGE HERE

Connects Excellus BlueCross BlueShield to Court Street Garage.

6 Support Your City. Promote Your Brand.

Court Street Skyway

YOUR MESSAGE HERE

Connects former Tower to 3 City Center Building.

Woodbury Boulevard Skyway

YOUR MESSAGE HERE

Connects 3 City Center to Washington Square Garage.

East Main Street Skyway

YOUR MESSAGE HERE

Connects Joseph A. Floreano Rochester Riverside Convention Center to Rochester Riverside Hotel.

7 City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS the venue

City of Rochester Public Home of: Market • 280 North Union St. • Community Garage Sales • Food Truck Rodeos Each year the City of Rochester Public Market offers over 45 days of free-admission special events, in • Flower City Days addition to the three weekly regular Market shopping • Bands on the Bricks days offered year-round. This is because the Market is • Gospel Jubilee a great community gathering place as well as a place • Halloween at the Market of commerce! • Holidays at the Market In addition, an array of independent local businesses- • Demonstration/Education -cafes, food stands, coffee shops, specialty food Kitchen/Public Market Wellness series purveyors, breweries, retail shops, and more--can be found on Market grounds and in the surrounding Market District.

8 Support Your City. Promote Your Brand.

Rochester’s City-run Public Market The Market Welcomes has served the community at its 2.9 Million 280 North Union Street site since 1905. Visitors Annually And 300 Vendors on any given Saturday

YOUR brand here YOUR brand here

The opportunities: • Pole, shed and street level banners • Temporary sidewalk and wall displays • Benches • Nutrition Education Center Title Sponsor

9 City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS the venue

Dr. Martin Luther King, Jr. Home of: • Party in the Park Memorial Park • 353 Court St. • City of Rochester ROC Holiday Village Located in the East End District of downtown • ROC Women’s Fest Rochester and adjacent to the Strong Museum, • Movies with a Downtown View Dr. Martin Luther King, Jr. Memorial Park (formally • Vegfest Manhattan Square Park) is a popular gathering place. • ROC N’ Ritmo Latino Concert The 2,000-person amphitheater hosts multiple open- • Juneteenth air summer concerts. • Roc The ROC Youth Concert • The Lodge at MLK Park After renovations were completed in 2008, the year- round park has been the busy home to a wide range • MLK Outdoor Ice Rink of visitors from families from throughout the region to • 2,000 person Amphitheater Venue downtown workers on their lunch breaks.

YOUR brand here

YOUR brand here YOUR brand here

10 Support Your City. Promote Your Brand.

The opportunities: • Pole and street level banners • Benches • Temporary sidewalk and wall displays • Lodge and On-Ice rink branding

200,000Over Visitors attend the Park annually for a variety of music and cultural events

11 City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS the venue

Genesee Valley Sports Home of: Complex • 131 Elmwood Ave. • Roc the Riverway Weekend • Head of the Genesee Regatta Located in , the Sports Complex is • Rochester Rapids Swim team an all-season facility that offers ice skating, an outdoor • GVP Youth Sports Camp pool and an all-purpose sports floor. The complex has recently added an ADA approved ramp and portable lift • Genesee Waterways Center for enhanced mobility. • Sports Court • Indoor Ice arena Sports Court is home to the Rochester River Monsters • Outdoor public pool Lacrosse team. Rental times are available for indoor • Numerous local youth hockey teams soccer, baseball, lacrosse, floor hockey, roller hockey or special events. The Genesee Waterways Center offers rowing, sculling or outrigger canoeing courses. There are 600 feet of accessible docks that comply with the ADA and are the entry point to the scenic waterways and the trails surrounding the Waterways Center. The facility gives people access to canoes, flatwater kayaks and adapted cycles.

YOUR brand here

YOUR brand here

12 Support Your City. Promote Your Brand.

Rink/Sports Court & Pool visitors 64,535 20,437 enjoyed this facility in 2018-19 GENESEE VALLEY SPORTS COMPLEX

YOUR brand here

The opportunities: • Pole, shed and street level banners • Temporary sidewalk and wall displays • Benches • Genesee Waterways Center sponsor • Ice rink branding YOUR brand here

13 City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS the venue

Rochester Community Sports Home of: • Major League Strength Baseball Clinic Complex • 460 Oak St. • Section Five Football Conditioning The City of Rochester’s Department of Recreation and • Rochester NFL Football Clinic Week Youth Services has transformed the soccer-based • Roland Williams Block U Lineman Training Clinics stadium and former home of several local major • Quentin Gause No Days Off Football Camp league teams into a community-based resource for • Tony Jordan Youth Football Camp a variety of clinics and youth training skills that are • Junior Lancers Soccer Clinics available to the public.

The Rochester City School District, local youth sports leagues, community organizations and local notable sports figures giving back to our youth use the facility for training, clinics and games.

YOUR brand Field naming here opportunity

YOUR brand here

14 Support Your City. Promote Your Brand.

The opportunities: • Pole, street and grand stand banners • Temporary sidewalk and wall displays • Benches • Jumbotron advertisements • Field Naming rights

15 City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS the venue

The second floor contains two main areas: William A. Johnson Jr. Port of a restaurant and office space, conference Rochester and Marina at the rooms and commercial office space available Port • 1000 N. River St. for lease. The arrival hall, situated on the river side of The William A. Johnson Jr. Port of Rochester Terminal the building, is available for public use for Building is a 70,000 square foot structure located at community meetings (upon availability). the mouth of the . It was constructed in 2004 to accommodate cruise ships and other lake-going vessels. The Port and Marina offer attractions and activities for the entire family: The first floor features office space, an atrium main • Go boating or fishing concourse, several restaurants and event spaces. The • Swim, lay on the beach and play in the sand Departure and Arrival Halls, situated on the river side • Walk Charlotte Pier during a gorgeous sunset of the building, are available to the public for commu- • Hike or bike nity meetings, weddings, parties, events and more. • Attend festivals, concerts and outdoor movies • Visit by boat

16 Support Your City. Promote Your Brand.

The opportunities: • Pole, street and entrance banners • Temporary sidewalk and wall displays • Benches • Port of Rochester Marina Naming rights

YOUR brand here

17 City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS recreation guides

The City of Rochester Department of Recreation and Youth Services (DRYS) creates their flagship tri-annual guides that are distributed to all city residents via the US postal Service.

This 24-page full-color “infotainment” style document includes easy-to-read table listings of current program offerings for all of the R centers and recreational facil- ities (pools, beaches, skating rinks, parks, lodges and more) that are run by the city.

Also included in the Guides are diverse human interest stories about members and employees, interviews, interesting articles about places and things that are part of the DRYS family and much more. The goal is The full version of each Rec Guide is also displayed for these documents to reflect the beauty and vitality prominently on the City’s web site and available for of our city, and promote health wellness and inclusive- download ness to all our residents.

Sample spread

18 Support Your City. Promote Your Brand.

Department of Recreation and DRYS Youth Services

Summer 2018 Winter Spring 2018 - 19

A COMPLETE GUIDE TO SUMMER CAMPS, Guide SWIM AND SPLASH SITES, SPECIAL EVENTS AND MORE!

FLIP ME OVER FOR THE FLOWER CITY FEELING GOOD GUIDE! f ars o Do e ug Y l s of D 0 a ar ou s e g 0 s Y 2 la 0 s 0 s 1818 2 2018 1818 C . 2018 Y IT . Lovely A. Warren, Mayor Y C . N Y , IT . Lovely A. Warren, Mayor O R Y F E Rochester City Council N RO ST O R, CHE F E Rochester City Council ROCHEST

Over 120,000 FALL 2019 Guides are sent out to city residents annually

Guide The 2019 Fall guide lists over 95 activities available in the R-Centers and more

The opportunities: • Front cover title sponsor • Inside front and/or inside back full page print advertising

1

19 City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS health & wellness initiatives

Lower Gorge Nature Explorer Walking Tours These walks are part of the Flower City Feeling Good Series, as well as the Maplewood Rose Festival (June) and Roc the Riverway Weekend (October). Program Dates: June and October Average Attendance: Average attendance for the Flower City walk is about 30-40 people. During the Maplewood Rose Festival, guides lead multiple tours totaling about 50-75 participants. Similarly, during the Roc The Riverway Weekend, guides lead multiple tours that total about 75-100 participants. Demographic: Family-friendly, all ages

YOUR brand here

T-shirt Branding opportunities Between the many programs (Biz Kids, Summer of Opportunity, Youth Voice, One Vision and more) and the large variety of youth sports teams run by the City, there is a unique opportunity to have your brand be associated with some or all of them.

Zumba in the Park Series The Zumba in the Park Series takes place on Wednesdays throughout the city as part of the Flower City Feeling Good Series. Zumba and Yoga activities take place on a rotating basis at Maplewood Rose Garden, Genesee Valley Park and Cobbs Hill Park. Program Dates: Summer (July-August) Average Attendance: 20-40 participants Demographic: Family-friendly, all ages

20 Support Your City. Promote Your Brand.

Department of Recreation and DRYS Youth Services

Tuesday Bike and Thursday Walking Tour Series Explore the city’s natural and built environments – rides will highlight neighborhoods, city landmarks, natural wonders and the rich history of our great city. Walks highlight the historical and natural wonders of the City of Rochester. Walks last approximately 90 minutes. Program Dates: This annual series takes place weekly, June-August. Average Attendance: Bikes: 45,. Walks range from 20-90. Demographic: Family-friendly, adults

Urban Ecologist Program The urban ecologist program is a partnership with the Society. The Department of Recreation & Youth Services supports youth wages through our Summer of Opportunities Program (SOOP). This year, the Urban Ecologist program hired 8 youth ages 16-18. All the youth in the program are City residents, and several of them were recruited from City R-Centers. The program ultimately aims to hire 12 youth total in year round employment w/a scaffolder program where veteran Urban Ecologists mentor first year Ecologists. Program Dates: Year round; July – June Average Attendance: 12 Youth hired through this program Demographic: At least 16 years of age and completing their sophomore year of high school in good standing academically and are city residents.

21 City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS

Special events

Since 1985, the ROCHESTER EVENTS NETWORK (REN) has provided hundreds of free or low cost Rochester events to literally thousands of residents and events visitors to downtown Rochester. network

Community sponsorship makes good busi- LIVE EVENT OPPORTUNITIES: May include ness sense. Event marketing can provide booth display, corporate logo and/or banner you with access to a diverse consumer base presence, VIP hospitality, test marketing through cost-effective solutions that connect products, surveying attendees and opportu- you with our audiences. nities to host or emcee event.

REN has the ability to customize your CITY WEBSITE: All special events are fea- corporate sponsorship investment to help tured on the City's Facebook page, website you reach your brand's maximum potential and event calendar at www.cityofrochester. through: gov and will contain sponsor name, and logo and link to sponsor website. The Rochester ADVERTISING: Inclusion in City 12 TV pro- Events Network will feature detailed event gramming, paid advertising and promotional information, talent, photos, sponsor acknowl- opportunities with local radio stations. edgments and more.

PUBLIC RELATIONS: City-wide press releas- Get the credit you deserve. Experience es, mayoral press events, campaign kick- the satisfaction of knowing you helped to offs, ribbon cuttings, on-air opportunities support our center city and envision how with local television and radio. your company can be part of the Rochester entertainment renaissance. We think you’ll PRINT: City of Rochester print materials may be pleased with the results. include posters, fliers, postcards and ban- ners. Items are distributed to public libraries, Neighborhood Service Center offices and R-Centers centers, city hall, the Rochester Public Market and other locations in Roch- ester.

22 Support Your City. Promote Your Brand.

PARTY IN THE PARK Nine Thursdays, 5 - 10 pm June – August Dr. Martin Luther King, Jr. Memorial Park Only $7 admission! Party in the Park allows concert-goers to relax on the grass while listening to some of the summer’s best music and enjoying Rochester’s best food trucks and local beer offerings! Families also get to enjoy access to the park’s playground during the shows. Food and beverages available for purchase. Average yearly attendance: 40,000 Music genre: Rock, Reggae, Classic Rock, more Demographics: Ages: 21 - 55, based on talent

MIDDAYS AT MIDTOWN Wednesdays, July – August, Noon - 2 p.m. Number of Concerts: 8 Location: Midtown Commons Cost: FREE 2018 marked the beginning of a new era for a favorite downtown lunchtime event as it moved to one of the busiest midday destinations in Rochester. Part food truck rodeo and part concert, Middays at Midtown offers FREE! a welcome change from the lunchroom humdrum! A great variety of local music genres and local eats provides a rare middaysat midtown opportunity for face to face, on site marketing. LUNCHTIME CONCERTS! Music Genre: Local talent performs Americana, Jazz, R & B, Salsa, MIDTOWN: ELM & CORTLAND STS. Top 40 WEDNESDAYS: Noon - 2 pm Attendance: 500-1,000 per concert 7/10: As One 8/7: Jack West 7/17: Onclave 8/14: The Latin Jazz Experience Demographics: Downtown Rochester boasts 48,000 employees 7/24: Jackson Cavalier 8/21: The Tragedy Brothers 7/31: Band-N-Public 8/28: Abby Celso & Mark Bader and 40,000 and residents of The Swooners www.cityofrochester.gov/middays

23 City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS

Special events

ROC WOMEN’S FEST The only festival that’s by women, FOR women! Cost: FREE Dr. Martin Luther King Jr, Park The City of Rochester is home to some of the most incredible women: business owners, change makers, role models, innovators, community leaders and all-around girl bosses! Originally created in 2017 as a way to celebrate the Centennial anniversary of women’s suffrage in New York State, Roc Women’s Fest will showcase and highlight all that we have accomplished in the city that we love. Free! Offerings: Fitness, artisans, wellness, beauty, shopping and so much more. All vendors and instructors are female! Past Attendance: 3,000+ WOMEN’S FEST Past Sponsors: MVP Healthcare, Kiss 106.7 FM, Macy’s, Yelp, Impact Earth, Lives Styled, Bob Johnson Chevrolet, Bella Events, Fitness, Fine Arts, Beauty and Wellness Noon - Group Yoga Bee Social Marketing 1 p.m. - Lauren & the Good Souls Bring Your 2 p.m. - Zumba Class Sun., Past Participating Vendors: 50+ small, locally-owned female 3 p.m. - AfroBeat Roc Party Own Mat! 4 p.m. - Rochester City Ballet Aug. 19 businesses including Peppermint Boutique, Interstellar Love Craft, 6 p.m. - Drag Show Katboocha, Owl Post Lettering, Bless the Messy, East Coast Toast, Dr. Martin Luther King, Jr. Park Living Roots Wine and Co. www.rocwomensfest.com Presented by:

DAVID PALMER Past Supporting Organizations: ARTISTIC DIRECTOR

s of D ar ou Ye g la 0 s 0 s Yoga 4 a Good Hood, Small Fry Art Studio, 2 1818 2018

C . Y IT . Y Lovely A. Warren, Mayor N O R, F E Roc Girl Gang, Rochester Brainery ROCHEST Rochester City Council

ROCHESTER SUMMER SOUL MUSICFEST Two-day music festival $40 daily ticket admission Rochester Summer Soul MusicFest is more than a concert, it’s a two- day music festival for the whole family and is time to reminisce over past good times and make new memories with family and friends. Bring the kids to enjoy the KID ZONE featuring different activities such as bounce houses, batting cages, face painting and balloons. Local food vendors on site – food available for purchase Average Attendance: 5,000 Music genre: Old School Hip Hop Demographics: Family-friendly, all ages

24 Support Your City. Promote Your Brand.

CLEAN SWEEP Since it was first launched in 2006, more than 30,000 volunteers have participated in Clean Sweep, working alongside City crews to remove KEEP ROCHESTER SAT., MAY winter debris and litter from city neighborhoods. Volunteers plant BEAUTIFUL KEEP AMERICA BEAUTIFUL AFFILIATE 8 am to flowers, prune trees and perform other neighborhood beautification 12 pm projects. City crews remove graffiti, clean City-owned properties, repair 11 sidewalks and fill potholes. Clean Sweep is community in action! • Reconnect with old friends and make new ones. • Do some team-building with your neighborhood association, church group, school group, club, team, family or civic organization. • Get volunteer credit (ex: for Participation in Government class). Join • Residents can take advantage of Clean Sweep, Us! too. Place yard debris at the curb and a City crew will soon come by to retrieve it. Register • City crews remove graffiti, clean City TODAY! properties, repair sidewalks and fill MEET AT potholes during the event. THEN CATCH THE GAME! FREE! T-shirt, Coffee, Muffins & Danish FREE! Game Ticket* vs Durham, 1:05 pm • Meet and work alongside Mayor Warren, & Voucher for Hot Dog & Drink FREE! Game Parking in Oak Street Lot City Council members and community *Limited to the first 4,000 participants leader. Call 311 • www.cityofrochester.gov/cleansweep Average Attendance: 3,000 Demographics: Family-friendly, all ages

July 4th FIREWORKS CELEBRATION July 4, 7:30 – 10:30 pm Main Street Bridge between South Avenue and Exchange Boulevard. Near the Rochester Riverside Convention Center FREE admission! The City of Rochester pays tribute to the Fourth of July holiday with a taste of American patriotism and civic pride. The evening of events includes performances by local musicians and a spectacular fireworks display illuminates downtown. Food and beverages are available for purchase. Average yearly attendance: 30,000 Music genre: Pops & Jazz Demographics: Family-friendly, all ages Main Street between South Ave. & Exchange Blvd.

7::30 pm:: JJudaah SSeaallyy Baand 9 pm:: Rocchesstterr Phiillhaarrmoniicc Orrcchessttrraa Past sponsors: WBEE, The Buzz, 98PXY and WCMF 10 pm:: Fiirreworrkkss ovverr Downttown

Questions? Call 311 www.cityofrochester.gov FREE parking at the South Ave., Court St. and Sister Cities Garages

25 City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS

Special events 2016 Poster

GARAGE SALES AT THE MARKET Most Sundays, April through October, 8 am - 2 pm GREATEST COMMUNITY SUNDAYS, City of Rochester Public Market • 280 N. Union St. 8 AM – 2 PM CITY OF ROCHESTER FREE admission! PUBLIC MARKET Garage 280 N. UNION ST. Imagine dozens of garage sales, all lined up together so you don’t Sales have to drive from place to place. You need not imagine it because AND SUPER FLEAS! you can see it for yourself at the Market. An amazing array of APR. 28; MAY 5; JUNE 16, 23, 30; collectibles, curios and much more! Cafes and coffee shops open JULY 7, 14, 21, 28; AUG. 4, 11, 18, 25; GREAT SEPT. 8, 22, 29; OCT. 6, 13 & 20 on the Market and in the surrounding Market District too. PLACE TO BUY AND SELL! Average Season Attendance: 45,000-47,500 For Vending Spaces Call: 585-428-6907 cityofrochester.gov/garagesales Demographics: Family-friendly, all ages

FOOD TRUCK RODEO AT THE MARKET Last Wednesday of each month, April through September, 5 - 9 pm City of Rochester Public Market • 280 N. Union St. foodfood FREE admission! Food Truck Rodeos at the Market have quickly become a Rochester trucktruck tradition. Rodeos brings our community’s creative mobile cuisine to the Market. Local brew and bands add to the flavor and fun. Bring your own folding chairs and tables! rodeorodeo Average Season Attendance: 30,000-36,000 local food. local brew. local bands. LAST WEDNESDAY OF THE MONTH • 5-9 PM Music genre: Bands consisting of local talent City of Rochester Public Market • 280 N. Union St. Demographics: Family-friendly, all ages

Apr. 24: May 29: June 26: THE MORGAN TWINS THE CROOKED NORTH EARTHTONES

July 31: Aug. 28: Sept. 25: SIGNIFICANT OTHER AYERS BROTHERS KIDS IN THE BASEMENT

A blanket or a folding chair & you’re good to go! Don’t forget to take the Food Truck Rodeo shuttle from the East End Garage (corner of East Main and Scio Streets) to the Market! Find schedule info. at: www.cityofrochester.gov/foodtruckrodeo

26 Support Your City. Promote Your Brand.

BANDS ON THE BRICKS Sponsored by: Five Friday nights in July and August: 6 - 10 pm City of Rochester Public Market • 280 N. Union St. FREE admission! One of Rochester’s most popular free concert series, Bands on Bands— the Bricks proves that the Rochester Public Market isn’t just for — on the morning people! Bric s Average Series Attendance: 15,000-17,000

Music genre: Latin, rock, tribute band music FREE Admission& Demographics: Family-friendly, all ages Parking!

City of Rochester Public Market 280 N. Union St. Fridays, 6-10 pm 7/12: SOMETHING ELSE | JUNKYARDFIELDTRIP 7/19: LATINO NIGHT with Geland y Los Alegres | Alicia “La Flautista” | DJ Johnny Mambo 7/26: INTO THE NOW 25th Ann. | DINNER AND A MOVIE A Phish Tribute 8/2: LOTUS LAND American RUSH Tribute | BONFIRE A Tribute to AC/DC 8/9: DONNA THE BUFFALO

WWW.CITYOFROCHESTER.GOV/BANDSONBRICKS

MAPLEWOOD ROSE CELEBRATION One Saturday in June: 10 am - 6 pm ROSE CELEBRATION Maplewood Rose Garden Maplewood Saturday, June 8, 10 a.m.-6 p.m. Driving Park and Lake Avenues Z Y Maplewood Rose Garden FREE admission! Driving Park & Lake Avenues The roses are in bloom and a full program of activities awaits visitors to Annual Maplewood Rose Celebrations, held in June, in and around and Rose Garden. The event, coordinated by the Maplewood Neighborhood Association, features family entertainment, food and much more. The Maplewood Rose Festival continues with a cornucopia of activities that celebrate Rochester’s history, ecology, people, and illustrious horticultural heritage. Average Attendance: 10,000 Music genre: Jazz Over 300 Varieties of Roses Z Lower Falls Gorge and Olmsted Walking Tours Demographics: Family-friendly, all ages Plant Vendors 3 Local Wine Tasting a Horticultural Workshops Yoga in the Park n City’s Rec on the Move Van with Children’s Activities Live Music by Darryl Parker Trio and Lady Rose

For schedule visit: cityofrochester.gov/maplewoodrosefest

27 City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS

Special events

LAKESIDE WINTER CELEBRATION One weekend in February: Noon - 6 pm Ontario Beach Park and William A. Johnson Jr. Terminal Building at the Port of Rochester FREE admission! The celebration features a wide array of activities including the Annual Lake Ontario Wine and Craft Beer Festival on Saturday, and then continue on Sunday, with the “Polar Plunge” at noon. 34th Annual Average Attendance: 4,500 Lakeside Music genre: Country Winter Demographics: Family-friendly, all ages Sat.,Celebration Feb. 10, noon-6 p.m. & Sun., Feb. 11, noon ontario beach park and port of rochester terminal

Saturday: Chilly Chili Challenge | Lake Ontario Wine & Craft Beer Festival Horse-drawn Wagon Rides | History walk Ontario Beach Park, 1 p.m. | Dog Sled Demo | Ice Sculpture Demo Rec on the Move Van with Children’s Activities | New Shop and Sip Craft Sale (12 to 5 p.m.) 2nd floor, Port Terminal Snow Sculpture Contest (9 a.m.-2 p.m., judging at 3 p.m.) Theme: Valentines Day | Music by Neil VanDorn Band Frostbiter Sailboat Races | New Fireworks at 5:30 p.m. | New Special Olympics Pre-Plunge Party

Sunday: Polar Plunge, Noon, pre-register at www.polarplunge.net | Frostbiter Sailboat Races Don’t Forget Ice Skating Both Days! Genesee Valley Park Indoor Ice Rink, 428-7889 or Dr. Martin Luther King Jr. Park Rink at Manhattan Square, 428-7541.

www.cityofrochester.gov/wintercelebration

Lovely A. Warren, Mayor Rochester City Council

Sponsored by: HOLIDAYS AT THE MARKET Three or four Sundays in December: 8 am - 2 pm City of Rochester Public Market • 280 N. Union St. FREE admission! A Rochester holiday tradition for over 25 years, Holidays at the Market features dozens of holiday-focused vendors (trees, decorations, holiday foods, crafts, gifts and more), visits with Santa, hay rides, cookie decorating, and more! Average Season Attendance: 21,000-24,000 Holidays Music genre: Holiday music at the Market Demographics: Family-friendly, all ages

Sundays, Nov. 25, Dec. 2, 9 & 16, 9 am to 3 pm City of Rochester Public Market, 280 N. Union St. Find the best foods, gifts, trees and holiday decorations that Rochester has to offer! Take a tractor drawn wagon ride, visit with Santa and take in other free family activities!

Enter the annual hotly contested Market Holiday Cookie Contest on Dec. 16! Bring a dozen of your best cookies with the recipe to the Market Office and register on Sat., Dec. 15 by 3 pm or by noon Sun., Dec. 16, when judging begins.

Call 3ll • www.cityofrochester.gov/holidaysatmarket

s of D ar ou Ye g la 0 s 0 s 2 1818 2018

C . Y IT . Y Lovely A. Warren, Mayor N O R, F E ROCHEST Rochester City Council

28 Support Your City. Promote Your Brand.

HOLIDAY FAMILY FUN DAY AND LIGHTING OF THE LIBERTY POLE presents First Saturday in December, 3-8:30 pm Sibley Building, Liberty Pole & Manhattan Square Park Ice Rink FREE admission! The City of Rochester kicks off the holiday season with this family Lighting of the event. Children can visit with Santa in his legendary Midtown Plaza chair, enjoy costumed holiday characters, face painting, crafts and more! Holiday music is provided by Rochester City School bands and liberty choral groups. The traditional Lighting of the Liberty Pole is followed by a festive pole holiday parade, led by Prime Time Brass with Rochester City fire trucks and an old time trolley. The crowd marches on foot to Manhattan Square Park for the official opening of Rochester’s Family Fun at the liberty Pole outdoor ice-skating season, followed by a spectacular ground & DR. mLK JR. Park fireworks display. Food and beverages available for purchase. SaturDAy, DeCemBeR 2 Average yearly attendance: 2,500 Music genre: Holiday 4:30 Pm • liVe HoliDay muSiC 5:10 Pm • FeStIve 5:30-8:30 Pm • FRee OPeN SkAte, & liGht the liberty Pole With Family ParaDe to FireWorkS & HoliDay DJ muSiC Demographics: Family-friendly, all ages SantA & mayor WarReN. DR. mLK JR. Park. At DR. mLK JR. Park Ice rink. CalL 311 • ViSit WWW.CityOFroCheSter.GoV/libertyPOLeLIGHtING #roChOLIDAyS

NEW YEAR’S EVE CELEBRATION AND FIREWORKS December 31, 7 - 10:15 pm Joseph A. Floerano Rochester Riverside Convention Center NY in thee FREE admission! ROC The City of Rochester provides a festive DJ Dance Party for families to ring in the New Year! Kids enjoy giant inflatable rides, clowns, magicians, caricature artists, face painting, crafts and more! At 10 pm, the crowd moves outside the Convention Center to view Rochester’s spectacular fireworks finale (the largest show in the area) which will close out the evening with a BANG! Food and 2018 beverages available for purchase. Average Attendance: 2,500 inside Convention Center 5,000 for fireworks Celebrating New year’s eve Music genre: DJ/Dance music In Style Demographics: Family-friendly, all ages suNdaY, DECEMBER 31 DOWntOWn • RiVERSidE • MlK PaRk

5-9:30 pm « 7-9:45 PM « 10:00 pm « Ice Skating FAMILY FUN Fireworks MLK Park Ice Rink Riverside Conven- Main Street Bridge. View Free open skate to tion Center, Free DJ the Grand Finale downtown. holiday music. Dance Party & more! Free parking in area garages.

Call 311 • Visit WWW.CitYOFROCHEStER.GOV/NYE #ROCHOlidaYs

29 City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS K The Inspiring Success Series K Mayor’s Special initiatives Under the direction of Mayor Warren, the Office of Constituent Services develops community-outreach projects and initiatives designed to enhance the lives of Rochester residents. K The Inspiring Success Series K INSPIRING the BEAUTY GENTLEMANDistinguished The Mayor'sA Appointment: INSPIRINGEmpoweringC Young Women: Inspiring Successthe in Young Men The Mayor’s Red Carpet Affair Distinguished BEAUTYJune 2, 2018 GENTLEMANJune 16, 2018 The InspiringRochester Success Riverside Series Convention Center The Inspiring Success Series is made up of signature programs developed by Mayor Lovely Warren to further cultivate the greatness and potential of the residents of the City of Rochester.The Mayor'sA Appointment: EmpoweringC Young Women: Inspiring Success in Young Men These holisticThe events Mayor’s provide Red youths Carpet the opportunityAffair to gain invaluable life skills through networking, connection to service providers from the private sector, city and county government and other agencies. The goal is to equip program attendees Junewith the 2, knowledge 2018 and resources to empower themselvesJune to make 16, positive 2018 changes personally and professionally.Rochester TheseRiverside programs Convention are free Center or low-cost. Blue Cross Arena

Mayor Lovely Warren created The Inspiring Success “I promise that you live in a city that Series for young men and women as her signature believes in you wholeheartedly. You can events to cultivate the potential of Rochester’s youth accomplish and achieve your dreams, as the future leaders of our city. These FREE events whatever they may be. Let no one, or impart life skills through networking with influential “Role Models” in a formal, but fun atmosphere. Role nothing, stand in your way.” Models are successful educators, business owners, engineers and other professionals who share their “I promise that you live in a city that Mayorcareer Lovelyjourneys Warren and life created experiences The Inspiring with young Success people Serieswhile forging for young meaningful men and relationships women as her that signature may help a believes in you wholeheartedly. You can eventsyoung person to cultivate achieve the their potential dreams. of Rochester’s youth accomplish and achieve your dreams, as the future leaders of our city. These FREE events If youwhatever or someone they may you be. know Let wouldno one, benefit or fromimpart the life Inspiring skills through Succ networkingess Series with experience, influential “Role Models” in a formal, but fun atmosphere. Role visit www.cityofrochester.gov/inspiringsuccess or call the Mayor’s Office of Constituent Services at (585) 428-7045. nothing, stand in your way.” Models are successful educators, business owners, engineers and other professionals who share their Go to www..com and apply today for your chance to participate in these fun,career informative journeys and events. life experiences with young people while forging meaningful relationships that may help a young person achieve their dreams. s of D ar ou Ye g la 0 s 0 s If you or someone you know would benefit2 from the Inspiring Success Series experience, 1818 visit www.cityofrochester.gov/inspiringsuccess or call the Mayor’s2018 Office of Constituent Services at (585) 428-7045.

C . Y IT . Lovely A. Warren, Mayor Y N O R, F E Rochester City Council Go to www.wdkx.comROCHES Tand apply today for your chance to participate in these fun, informative events.

s of D ar ou Ye g la 0 s 0 s 2 30 1818 2018

C . Y IT . Lovely A. Warren, Mayor Y N O R, F E Rochester City Council ROCHEST Support Your City. Promote Your Brand.

it easier for senior citizens to find and access fresh Books and Bears: Give a fruits and vegetables as well as encourage them to bear hug to our youngest apply for SNAP benefits. residents by donating new books or stuffed Teddy J.U.S.T. L.A.W. is a program to educate middle bears to the Rochester school students about the U.S. legal system with Police Department. local judges visiting participating schools. It is a These small gifts will collaborative effort to help students in the Rochester then be offered to City School District better understand the law and small children who our country’s legal system. The program includes an experience or witness overview of the U.S. judicial system, the concept of domestic violence or legal literacy, the importance of school attendance, some traumatic event. the value of strong writing skills, the significance of the written word in the court system, ways to express Clergy on Patrol is a concerns, questions, desires and expectations relating partnership between the to the court system and career opportunities Rochester Police Department (RPD) and within the courts. the local clergy. RPD officers walk the neighborhoods with Clergy members Story Time with Style: Mayor Lovely to help build relationships with the Warren and community partners hope to local community. The program is not increase recreational reading by offering restricted to clergy. Citizens of any children books in local beauty salons faith or philosophy are welcome. and barber shops. Participating salons Healthy Living Made Easy: and barbershops in the city of Rochester are hosting bookshelves filled with books Mayor Lovely Warren in partnership that have been provided by community with Monroe County, has brought partners. The hope is that children will together a number of groups, including associate waiting with reading and chose to Foodlink, Legal Assistance of Western do so when the opportunity presents itself. New York (LawNY) and Lifespan, to make

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