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Support Your City. Promote Your Brand

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Support Your City. Promote Your Brand. Support Your City. Promote Your Brand. Sponsorship Opportunities with the City of Rochester. YOUR YOUR LOGO LOGO YOUR LOGO here YOUR here here LOGO here YOUR YOUR LOGO LOGO here here 1 City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS Our goal is to engage companies, agencies and other partners to add value to the City’s venues and events while bringing brands directly to consumers to increase brand awareness, generate valuable press exposure, drive traffic and sales, and build customer loyalty. Sincerely, Mayor Lovely A. Warren City of Rochester A PARTNERSHIP focused on your goals BRAND CONSUMER DIGITAL MARKETING AWARENESS ENGAGEMENT PROMOTION Integrate with Promote your brand at Reach consumers of Connect to our market-wide high profile city events all ages, ethnic and extensive social campaigns to that draw massive economic backgrounds media platforms enhance brand crowds throughout the City of awareness Rochester Support Your City. Promote Your Brand. Table of Contents Infrastructure Parking Garages 4 ROC City Skate Park 4 On-street advertising 5 Fitness Court 5 Skyways 6 the venues City of Rochester Public Market • 280 North Union St. 8 Dr. Martin Luther King, Jr. Memorial Park • 353 Court St. 10 Genesee Valley Sports Complex • 131 Elmwood Ave. 12 Rochester Community Sports Complex • 460 Oak St. 14 William A. Johnson Jr. Port of Rochester • 1000 N. River St. 16 R-Center recreation Guides 18 Health and wellness initiatives 20 City of Rochester SPECIAL EVENTS 22 Mayor’s Special initiatives 30 The city hosts over ASSOCIATE EXPERT STEWARDSHIP & CUSTOMER PRODUCTION Let us be 500 annual events ENGAGEMENT Partner with a dedicated advocates of with well over 1.5 Use exclusive event team of event profes- your needs and million people in perks for employee sionals committed to a provide focused incentives or customer successful partnership management of attendance. loyalty programs your resources City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS infrastructure Garages The City of Rochester is proud to offer fifteen convenient, indoor parking options for residents, workers and visitors. Within each garage there are multiple opportunities to display your message in high traffic areas including elevator entrances, entrance and exit walls and exterior banner opportunities. YOUR brand here YOUR brand YOUR here brand here Roc City Skatepark The skatepark will boast multiple features such as a main skate promenade, mini-ramps and ledges and competition bowls. It will also have opportunities for public art, music performances and spectator seating. On-site branding and corporate naming opportunities will be available. YOUR Brand here 4 Support Your City. Promote Your Brand. On-street advertising Have your message be seen with temporary on-street messaging, perfect for high traffic areas and during special events such as parades and festivals. Available in late spring until early fall. YOUR brand here YOUR brand YOUR brand here here Fitness Courts Fitness Courts are outdoor circuit training systems that are designed for all ages and fitness abilities. Rochester is the first community in New York State to have a fitness court, making world-class fitness free for all to enjoy. The Fitness Court is integrated with shock-resistant sports flooring and supports functional fitness movements that allows for up to 28 individuals to use the Court at the same time. To encourage a healthy lifestyle, fitness courts will be a pillar of exercise in downtown Rochester and an excellent naming opportunity for like-minded brands. YOUR brand here YOUR brand here YOUR brand here 5 City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS infrastructure East Avenue Skyway YOUR MESSAGE HERE Connects Visit Rochester Center to NYS Supreme Courthouse. South Avenue Skyway YOUR MESSAGE HERE Connects Joseph A. Floreano Rochester Convention Center to South Avenue Garage. Court Street at South Avenue Skyway YOUR MESSAGE HERE Connects Excellus BlueCross BlueShield to Court Street Garage. 6 Support Your City. Promote Your Brand. Court Street Skyway YOUR MESSAGE HERE Connects former Xerox Tower to 3 City Center Building. Woodbury Boulevard Skyway YOUR MESSAGE HERE Connects 3 City Center to Washington Square Garage. East Main Street Skyway YOUR MESSAGE HERE Connects Joseph A. Floreano Rochester Riverside Convention Center to Rochester Riverside Hotel. 7 City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS the venue City of Rochester Public Home of: Market • 280 North Union St. • Community Garage Sales • Food Truck Rodeos Each year the City of Rochester Public Market offers over 45 days of free-admission special events, in • Flower City Days addition to the three weekly regular Market shopping • Bands on the Bricks days offered year-round. This is because the Market is • Gospel Jubilee a great community gathering place as well as a place • Halloween at the Market of commerce! • Holidays at the Market In addition, an array of independent local businesses- • Demonstration/Education -cafes, food stands, coffee shops, specialty food Kitchen/Public Market Wellness series purveyors, breweries, retail shops, and more--can be found on Market grounds and in the surrounding Market District. 8 Support Your City. Promote Your Brand. Rochester’s City-run Public Market The Market Welcomes has served the community at its 2.9 Million 280 North Union Street site since 1905. Visitors Annually And 300 Vendors on any given Saturday YOUR brand here YOUR brand here The opportunities: • Pole, shed and street level banners • Temporary sidewalk and wall displays • Benches • Nutrition Education Center Title Sponsor 9 City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS the venue Dr. Martin Luther King, Jr. Home of: • Party in the Park Memorial Park • 353 Court St. • City of Rochester ROC Holiday Village Located in the East End District of downtown • ROC Women’s Fest Rochester and adjacent to the Strong Museum, • Movies with a Downtown View Dr. Martin Luther King, Jr. Memorial Park (formally • Vegfest Manhattan Square Park) is a popular gathering place. • ROC N’ Ritmo Latino Concert The 2,000-person amphitheater hosts multiple open- • Juneteenth air summer concerts. • Roc The ROC Youth Concert • The Lodge at MLK Park After renovations were completed in 2008, the year- round park has been the busy home to a wide range • MLK Outdoor Ice Rink of visitors from families from throughout the region to • 2,000 person Amphitheater Venue downtown workers on their lunch breaks. YOUR brand here YOUR brand here YOUR brand here 10 Support Your City. Promote Your Brand. The opportunities: • Pole and street level banners • Benches • Temporary sidewalk and wall displays • Lodge and On-Ice rink branding 200,000Over Visitors attend the Park annually for a variety of music and cultural events 11 City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS the venue Genesee Valley Sports Home of: Complex • 131 Elmwood Ave. • Roc the Riverway Weekend • Head of the Genesee Regatta Located in Genesee Valley Park, the Sports Complex is • Rochester Rapids Swim team an all-season facility that offers ice skating, an outdoor • GVP Youth Sports Camp pool and an all-purpose sports floor. The complex has recently added an ADA approved ramp and portable lift • Genesee Waterways Center for enhanced mobility. • Sports Court • Indoor Ice arena Sports Court is home to the Rochester River Monsters • Outdoor public pool Lacrosse team. Rental times are available for indoor • Numerous local youth hockey teams soccer, baseball, lacrosse, floor hockey, roller hockey or special events. The Genesee Waterways Center offers rowing, sculling or outrigger canoeing courses. There are 600 feet of accessible docks that comply with the ADA and are the entry point to the scenic waterways and the trails surrounding the Waterways Center. The facility gives people access to canoes, flatwater kayaks and adapted cycles. YOUR brand here YOUR brand here 12 Support Your City. Promote Your Brand. Rink/Sports Court & Pool visitors 64,535 20,437 enjoyed this facility in 2018-19 GENESEE VALLEY SPORTS COMPLEX YOUR brand here The opportunities: • Pole, shed and street level banners • Temporary sidewalk and wall displays • Benches • Genesee Waterways Center sponsor • Ice rink branding YOUR brand here 13 City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS the venue Rochester Community Sports Home of: • Major League Strength Baseball Clinic Complex • 460 Oak St. • Section Five Football Conditioning The City of Rochester’s Department of Recreation and • Rochester NFL Football Clinic Week Youth Services has transformed the soccer-based • Roland Williams Block U Lineman Training Clinics stadium and former home of several local major • Quentin Gause No Days Off Football Camp league teams into a community-based resource for • Tony Jordan Youth Football Camp a variety of clinics and youth training skills that are • Junior Lancers Soccer Clinics available to the public. The Rochester City School District, local youth sports leagues, community organizations and local notable sports figures giving back to our youth use the facility for training, clinics and games. YOUR brand Field naming here opportunity YOUR brand here 14 Support Your City. Promote Your Brand. The opportunities: • Pole, street and grand stand banners • Temporary sidewalk and wall displays • Benches • Jumbotron advertisements • Field Naming rights 15 City of Rochester STRATEGIC INITIATIVES AND PARTNERSHIPS the venue The second floor contains two
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