2012 Guide to Today ’S TOP FRANCHISES
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2012 GUIDE to toDAY’S TOP FRANCHISES www.FBR50.com 2012 TOP FRANCHISES 2012 TOP Advertising & Sales Page 9 Child Services Page 11 Fitness Page 14 Proforma JumpBunch * Fitness Revolution Our Town America * Mathnasium Baby Boot Camp Money Mailer Young Rembrandts Stroller Strides Town Money Saver CompuChild Koko FitClub * TGA Premier Junior Golf Personal Training Institute Automotive Page 9 THE TUTORING CENTER Christian Brothers Automotive * COMPUTER EXPLORERS * Food & Beverage Page 15 Snap-on Tools * Images 4 Kids Firehouse Subs * Color Glo International Childrens Lighthouse Auntie Anne’s Honest-1 Auto Care UCMAS Mental Math Jet’s Pizza Ground Round Cleaning & Maintenance Page 12 Business Services Page 9 East Coast Wings & Grill * Heaven’s Best Carpet Cleaning * FocalPoint Coaching * Penn Station MaidPro Sandler Training Jack in the Box DKI (Disaster Kleenup International) FASTSIGNS International * Bruegger’s Aire-Master of America InXpress Happy and Healthy Products Anago Cleaning Systems (Master Franchisor) ActionCOACH * Nothing Bundt Cakes Jan-Pro (Master Franchisor) Unishippers Donatos Pizza AdvantaClean Sir Speedy Zoup! OMEX International Handle with Care Packaging Store Charley’s Grilled Subs Buildingstars PIP Printing & Marketing Services Genghis Grill Office Pride Great Wraps The Maids * Yogurtland Oxi Fresh Carpet Cleaning Scooter’s Coffee & Yogurt VooDoo BBQ & Grill * Finance & Tax Page 14 Doc Popcorn Murphy Business & Financial Jamba Juice Padgett Business Services * PJ’s Coffee Tax Centers of America Marco’s Pizza Cash Plus WOW Café & Wingery Mooyah LaRosa’s Pizzeria Straw Haw Pizza Identifies Best-in-CategoryAward Winners Hurricane Grill Wings *View this company’s full satisfaction report at: www.FranchiseBusinessReview.com 2 For more information on the companies in this report, visit www.FBR50.com TOP FRANCHISES 2012 2012 TOP FRANCHISES Health & Beauty Page 19 Real Estate Page 22 Services Page 25 European Wax Center Sotheby’s International Realty Precision Concrete Cutting Palm Beach Tan G.J. Gardner Homes Weed Man Sport Clips United Country Real Estate Fish Window Cleaning Services * The Woodhouse Day Spas Coldwell Banker Two Men and a Truck * Showhomes Home Staging Truly Nolen of America Home Services Page 20 Better Homes and Gardens Real Estate 1-800-GOT-JUNK? CertaPro Painters * HomeVestors of America Boulder Designs Budget Blinds Help-U-Sell Signal 88 Security ASP - America’s Swimming Pool Co. FRSTeam Miracle Method Surface Specialty Retail Page 28 U.S. Lawns * Refinishing Wild Birds Unlimited * Paul Davis Five Star Painting * Rhea Lana’s Linc Network HouseMaster Aaron’s Rapid Recovery Surface Specialists Systems Just Between Friends Mosquito Squad ShelfGenie Batteries Plus * 1-800 Water Damage The Glass Guru Uptown Cheapskate A All Animal Control HandyPro Handyman Interstate All Battery Center * The Grounds Guys Closets By Design Pro Image Creative Colors International The Grout Doctor FAST-FIX Jewelry & Watch Repairs College Hunks Hauling Junk* Granite Transformations Pop-A-Lock Aire Serv Heating Senior Care Page 23 Pestmaster & Air Conditioning Home Instead Senior Care * Instant Imprints ProTect Painters Visiting Angels Homewatch CareGivers * Sports & Recreation Page 30 Pet Services Page 22 Right at Home American Poolplayers Association Zoom Room BrightStar * Kampgrounds of America/KOA Sit Means Sit FirstLight HomeCare * GameTruck Caring Senior Service Travel Page 30 Technology Page 30 Home Care Assistance Cruise Planners TeamLogic IT * Nurse Next Door CruiseOne Computer Troubleshooters * CarePatrol Expedia CruiseShipCenters @Home Healthcare For more information on the companies in this report, visit www.FBR50.com 3 2012 TOP FRANCHISES GUIDE to TODAY’S top franchises The FBR50 is the Introduction (Not all brands are willing to survey their In 2005, Franchise Business Review set franchisees, which may be a red flag in only awards program out to identify the top brands in all of and of itself.) to look at actual franchising based on our annual survey of franchisees. Originally dubbed the Our survey is given to all active franchisee satisfaction “FBR50” because it included only 50 franchisees within a system. Franchisees data and rank companies companies, the list has grown to include answer 33 benchmark questions ranking more than 150 companies spread out their franchise system in the areas of based on that. across three categories (small, medium, financial opportunity, training and support, and large franchise businesses). In addition leadership, operations and product to providing the base for our awards development, core values (e.g., honesty FBR’s Top 10 Franchises program, our annual survey supplies us and integrity of franchisor), general with a considerable amount of data, as satisfaction, and the franchisee community. Home Instead Senior Care well as a unique view of franchising from An additional 19 questions ask franchisees Fitness Revolution the inside. about their market area, demographics, Sotheby’s International Realty business lifestyle, overall enjoyment Heaven’s Best Carpet Cleaning We will take a close look at that data running their franchise, and role in the Cruise Planners in this report. We will explore what franchisee community. European Wax Center concepts and franchise models are most MaidPro popular in 2012, what’s involved from From this data, we identify our list of Top FocalPoint Coaching an investment and financing standpoint, Franchises, which includes companies with Precision Concrete Cutting what skills and attributes contribute to a above average satisfaction among the Weed Man franchisee’s success, and how franchisee companies we surveyed. We also satisfaction has fared in the past year. interviewed senior executives and We will also forecast where we think franchisees at many of the franchise Most Popular Sectors franchising is going, and we’ll identify the companies. Their experiences enabled us by Franchisee Satisfaction top franchises based on our franchisee to back up our data with first-hand insight. satisfaction research. 1 Cleaning & Maintenance Models/Concepts 2 Fitness Methodology The most popular franchise sectors by 3 Health & Beauty The data for this report was compiled as satisfaction (the categories with average 4 Pet Services part of Franchise Business Review’s annual satisfaction 5% to 10% higher than other 5 Senior Care Franchisee Satisfaction Awards, which categories) are Cleaning and Maintenance, recognize the top franchise brands based Fitness, Health and Beauty, Pets, and on overall franchisee satisfaction. Now in Senior Care. However, the variety of its 7th year, the FBR50 is the only awards business types seen in our list of Top program to look at actual franchisee Franchises (a luxury real estate business, a satisfaction data and rank companies waxing center, and a business consulting based on that. firm, to name a few) proves that no particular franchise model guarantees To compile the data for this report, better franchisee satisfaction over another. we surveyed over 22,000 franchisees, representing more than 300 brands and Despite a few misses (the downfall of 135,000 franchise units/locations. Curves being the most notable), the Our survey is open to all North America- fitness sector thrived in 2011, and it will based franchise companies at no cost. likely remain strong in 2012. In fact, so 4 For more information on the companies in this report, visit www.FBR50.com TOP FRANCHISES 2012 many fitness companies were added to * the Top Franchises list this year that we Median Investment by Category added a new category just for them (they Advertising & Sales $56,000 had previously been included in our Sports & Recreation category). Fitness Automotive $193,351 Revolution, a personal training concept Business Services $105,000 new to FBR’s awards listing, placed second Child Services $50,700 top franchises on the overall list. Cleaning & Maintenance $55,000 Senior care and lower investment Financial & Tax $100,528 concepts (those requiring an average Fitness $67,844 initial investment of under $100K) Food & Beverage $362,250 continue to be popular in 2012 as they have in past years and therefore represent Health & Beauty $392,438 a significant portion of our list. Home Home Services $95,113 Instead Senior Care holds the #1 spot for Pet Services $92,675 the second year running (this is their sixth Real Estate $207,775 consecutive time in the top 10). Specialty Retail $228,600 The number of food franchises on Senior Care $66,148 the list also increased significantly in Services $96,250 2012, despite the fact that franchisee satisfaction in the food and hotel sectors Sports & Recreation $118,313 in general is running close to 10% below Technology $80,075 average. For food franchises that are Travel $15,635 doing it right—Firehouse Subs, Voodoo *Based on median investment of 2012 award-winners within each category. BBQ and Grill, and Auntie Anne’s, for example—franchisee satisfaction remains high in spite of what might The variety of business types seen in our list of be happening at other brands within Top Franchises proves that no particular franchise the sector. model guarantees better franchisee satisfaction. Investment Franchising offers a wide range of The average investment of the top 10 “[The financial situation] puts a higher investment options for prospective overall franchises on our list ranges from standard on our concept in general franchisees. Some concepts require less $10,545 to $339,025, with the average because differentiation and