Bitham Park, Westbury Travel Plan

REPORT NO 70031627-TP1_V2 BITHAM PARK, WESTBURY TRAVEL PLAN

MARCH 2017 BITHAM PARK, WESTBURY TRAVEL PLAN Barratt David Wilson Homes

Project no: 70031627 Date: March 2017

– WSP | Parsons Brinckerhoff Keble House Southernhay Gardens Exeter EX1 1NT Tel: +0 (0) 1392 267 500 Fax: +0 (0) 1392 267 599 www.wsp-pb.com iii

QUALITY MANAGEMENT

ISSUE/REVISION FIRST ISSUE REVISION 1 REVISION 2 REVISION 3

Remarks Draft Final Revision 1

Date 24/03/2017 31/03/2017 23/11/2017

Prepared by Adam Teague Adam Teague Lucy Jones

Signature

Checked by Lucy Jones Lucy Jones Lucy Jones

Signature

Authorised by Phil Weatherhead Phil Weatherhead Iain McNeill

Signature

Project number 70031627 70031627 70031627

Report number TP1 V1 TP1 V2 TP1 V3

\\uk.wspgroup.com\central data\Projects\700316xx\70031627 - Bitham Park, File reference Westbury\02 WIP\TP Transport planning\03 Document\Travel Plan\70031627 Bitham Park TP1 V3.docx

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TABLE OF CONTENTS

1 INTRODUCTION ...... 1

2 EXISTING CONDITIONS ...... 4

3 TP OBJECTIVES AND TARGETS ...... 9

4 MEASURES ...... 11

5 MONITORING AND REVIEW ...... 16

APPENDICES

APPENDIX A FIGURES

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1 INTRODUCTION 1.1 COMMISSION

1.1.1 WSP | Parsons Brinckerhoff has been commissioned by Barratt David Wilson Homes (BDWH) to provide a Travel Plan (TP) in connection with an approved residential development on land to the north of Bitham Park, Westbury.

1.1.2 This TP has been prepared to discharge a pre-commencement condition (Condition 21) associated with the residential planning application reference 14/09262/OUT which was granted planning permission on 5th July 2016, following an appeal. This TP will build on the Framework TP which was submitted as part of the planning application for the development.

1.1.3 The site is located on the northern edge of Westbury, and will be accessed from the A350 Trowbridge Road, via a new three arm roundabout. The site location is shown on Figure 1.1 in Appendix A.

1.2 WHAT IS A TP?

1.2.1 A TP is a strategic management tool designed to accommodate a site’s specific transportation needs. The TP aims to educate people regarding how, why and when they need to travel. TPs are increasingly playing a significant role in the planning process. Department for Transport guidance ‘Using the Planning Process to secure TPs: Best Practice Guidance’ defines a TP as:

‘a strategy for managing multi-modal access to a site or development, focusing on promoting access by sustainable modes. Effective TPs can bring benefits both to

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existing communities and to new or expanding developments. They can assist in reducing traffic congestion, widening accessibility and reducing air pollution.’

1.2.2 Based on this national definition, the TP should help minimise the amount of car travel to and from the area. This will bring benefits to those living in the area as well as the wider local community and environment.

1.2.3 The TP is not one fixed document, but a dynamic and evolving mechanism for introducing and maintaining a package of measures. These measures focus on promoting access to the area by alternative, sustainable modes of transport and reducing single occupancy car travel.

1.3 POLICY FRAMEWORK

1.3.1 The TP will complement the policies and strategies set out by national, regional and local government. Identifying a clear policy framework and applying good practice to the development of the TP will help to maximise its effectiveness.

1.3.2 The guidance in the National Planning Policy Framework (NPPF) highlights the need to develop accessible sites with good links to public transport and other key local facilities and services. The site layout and design provides a high level of permeability for pedestrians and cyclists. Which ensures the physical nature of the site underpins the measures within the TP that help encourage sustainable travel.

1.3.3 National and local planning policy is geared to encourage the implementation of TPs to reduce the reliance on car travel and to provide opportunities for travel in more sustainable ways.

1.3.4 The DfT provides guidance on the production of Residential TPs which, through the examination of key case studies, brings together emerging principles of good practice and identifies the issues that need to be taken into account. The key elements of good practice guidance can be summarised as follows:

à Effective implementation requires coordination from a group or individual to ensure continuity and to engage residents in the process; à 'Soft' measures of promotion and awareness raising should be combined with 'hard' measures built into the site’s layout and infrastructure; à Locational factors (such as proximity to existing facilities and services) are crucial in underpinning the success of the TP; and à Residential TPs need to be ‘fit for purpose’ given the substantial variety of scales, locations and type of residential development.

1.3.5 Other guidance documents to be considered in establishing suitable objectives, measures and targets include:

à Development Related Travel Plans, Supplementary Planning Document – Wiltshire Council, July 2009; à Checklist for writing a Residential TP available at the Wiltshire Council website; à Making TPs work: lessons from UK case studies (DfT 2005); à A guide on TPs for developers (DfT 2006); and à Making Smarter Choices Work (DfT 2002).

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1.4 STRUCTURE OF THIS DOCUMENT

1.4.1 This report provides the basis for the implementation of the TP. It will set out the objectives, the measures to be implemented, and the mechanisms to be put in place to ensure that the measures will be implemented and monitored. The document is structured as follows:

à Section 2 describes the existing transport infrastructure; à Section 3 outlines the objectives and targets; à Section 4 outlines the measures for the TP; and, à Section 5 outlines the process for monitoring and review and the implementation strategy table.

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2 EXISTING CONDITIONS 2.1 SITE LOCATION AND SURROUNDINGS

2.1.1 The site is situated on the northern edge of the town of Westbury, Wiltshire. The site location is shown on Figure 1.1 in Appendix A.

2.1.2 The site is bordered by the A350 Trowbridge Road to the west, agricultural land and a residential distributor road ‘Bitham Park’ to the south, Coach Road to the east, and a railway line running along the northern boundary of the site.

2.1.3 The site is currently in agricultural use with vehicular access provided via an existing gated vehicular access into the site off Coach Road.

2.2 LOCAL ROAD NETWORK

2.2.1 The development site will be accessed via the A350 Trowbridge Road, via a new three arm roundabout.

2.2.2 The A350 forms the main route through Westbury and passes along the western edge of the site. The A350 runs from near Warminster in the south before passing through the centre of Westbury on its way north to the M4 via Yarnbrook, Melksham and Chippenham.

2.2.3 Through the settlement of Westbury, the A350 is a two-way 30mph single carriageway road of an urban nature. It has a typical carriageway width of approximately 5.3m with footways along both sides of the carriageway within the extents of the built up area.

2.2.4 There is an existing pelican crossing on the A350, approximately 30m south of the A350/Bitham Park/The Mead roundabout, which provides access to the post office, located on the eastern side of the A350. It should be noted that the post office site has been purchased by a nationally recognised food store, with the intention to open in 2018. There is also an additional existing uncontrolled crossing point including a central pedestrian refuge island located a further 200m to the south on the A350, which benefits from dropped kerbs and tactile paving.

2.2.5 Between Westbury and Yarnbrook, the A350 is more rural in nature and is subject to a derestricted speed limit (60mph). This section of the A350 has a typical carriageway width of 6.2m with a footway running along the western side of the carriageway only. The road is predominantly bordered by agricultural fields on both sides of the carriageway and there are no designated crossing points for pedestrians.

2.2.6 Bitham Park is situated to the south of the site, and routes from the A350/Bitham Park/The Mead roundabout to the B3098, skirting the north east side of Westbury. To the north the road is predominantly bound by agricultural land, and to the south by residential properties. It has a typical carriageway width of 7.5m with footways on both sides. Footways are separated from the carriageway by a grass verge in some sections. The road is subject to a 30mph speed limit and has street lighting along its length. There is a pedestrian refuge island with dropped kerbs next to the A350/Bitham Park/The Mead roundabout.

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2.2.7 Coach Road runs between Bitham Park to the south and a quarry access road to the north. At its northern end, it is wide enough for two way traffic and routes under the railway line where there is a height restriction of 12’ 9” (3.8862m), after which the road provides access to the White Horse Country Park and Westbury Golf Club. Beyond this point, the road is 3-3.5m wide and provides access to Coach Road Farm on the eastern side and agricultural fields. Vehicular access is restricted to access vehicles only and vehicles over 12’ 9” due to the height restriction under the bridge.

2.2.8 The Mead is a two-way single carriageway residential distributor road with a 30mph speed limit which runs from the A350/Bitham Park/The Mead roundabout in the east to Rosefield Way in the west. The Mead routes around the northern edge of Westbury and has a typical carriageway width of 7.5m with a continuous pedestrian footway along its southern side and street lighting present throughout.

2.2.9 There are also a number of residential access roads that have a number of cul-de-sacs, which are accessed directly from Bitham Park. On the southern side, these include Kingfisher Drive, Arundell Close, Danvers Way and Cheyney Walk. On the northern side of Bitham Park, The Knoll is located to the south east of the development site. All of these roads are subject to a 30mph speed limit, have extensive footways linking into Bitham Park and contain adequate street lighting.

2.2.10 To the south of the site, the A350 connects to the B3097, which provides access to industrial estates on the north western fringe of Westbury. The B3097 also provides a connection to North Bradley, employment areas off Bradley Road and to south Trowbridge.

2.3 LOCAL FACILITIES AND AMENITIES

2.3.1 The development site is located within walking distance of Westbury Town Centre, which has a number of local shops and facilities. The local facilities are shown on Figure 2.1 contained in Appendix A, and detailed in Table 2.1, along with the approximate distances and walk time from the site access.

TABLE 2.1 – LOCAL FACILITIES AMENITIES

Amenity/Facility Distance (m)* Walk Time** Post Office (food store to be opened in 210 3 mins 2018) Bitham Brook Primary School 640 8 mins

Westbury Library 850 11 mins White Horse Health Centre 650 8 mins Dentalcare Westbury 990 13 mins

Westbury Swimming Pool 1130 15 mins Westbury Town Centre 800 10 mins Westbury Junior & Infants School 1950 25 mins

Westbury Railway Station 1970 25 mins Matravers School 1750 22 mins Westbury Leigh C of E Primary School 2950 38 mins

*Measured from the site access onto Trowbridge Road **approximate time based on a walk speed of 1.3m/s

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2.4 PEDESTRIAN AND CYCLE FACILITIES

2.4.1 The A350 currently has footways on the western side of the carriageway down to the A350/Bitham Park/The Mead roundabout, where uncontrolled crossings are provided. Footways are then provided on both sides of the carriageway along the A350 south of the A350/Bitham Park/The Mead roundabout, providing a route to the town centre.

2.4.2 Footways are provided on both sides of the carriageway on Bitham Park, Kingfisher Drive and Arundell Close, providing pedestrians access to the post office and Bitham Brook Primary School. There are currently footways on the southern side of The Mead.

2.4.3 There are various existing Public Rights of Way (PROW) within the vicinity of the site, including the WEST1, consisting of a surfaced footpath, off Bitham Park. This PROW starts approximately 20m to the west of Arundell Close, routes behind the residential properties, links to Nightingale Drive, crosses Arundell Close near to the school and then skirts around the school boundary. This links to Windsor Drive and then connects to Gibbs Close with a link to Kingfisher Drive, reaching Alfred Street and the town centre.

2.4.4 There is also a PROW footpath to the south east of the development site, from Coach Road to the east and runs along the northern edge of residential properties from The Knoll.

2.4.5 According to Ordnance Survey maps, Coach Road to the east of the site is a route with public access. As previously stated, motor vehicle movement on this road is limited to vehicles accessing Coach Road Farm and a sports complex to the east of the site.

2.4.6 There are no formal cycle routes near to the site, although the local roads south of the site are considered to be suitable for cycling.

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2.5 PUBLIC TRANSPORT

2.5.1 Existing bus stops are located on The Mead, approximately 350m from the site access. Table 2.2 below summarises the existing bus services operating along The Mead.

TABLE 2.2 – EXISTING BUS SERVICES

Mon - Sat Daytime Sun Daytime Service Operator Route Service Frequencies Service Frequencies Days of Operation

First Last First Last

Hourly (afternoon only) No Service Frome Westbury Town Service 58A 1439 1644 Monday - Saturday Minibuses via Chestnut Avenue

Hourly No Service Frome Westbury Town Service 58B 0858 1348 Monday - Saturday Minibuses via Newtown

Faresaver / Two Hourly No Service Frome Trowbridge – Westbury 87/87A 0712 1750 Monday - Saturday Minibuses / – Bratton – Erlestoke – Devizes Libra 0931 1611

2.5.2 The 87/87A routes from Trowbridge to Westbury Railway Station, Westbury High Street and on to Devizes via the B3098 and A360.

2.5.3 The 58A/B provides a short circular service which routes around the settlement area of north Westbury, linking the site with the centre of Westbury and other connecting services.

2.5.4 Westbury Railway Station is located approximately 1.3km to the west of the development site and can be accessed using the number 87 bus service. The station is managed by First Great Western and provides a vehicle drop off and collection point, taxi rank, a 240 space car park, cycle storage for 24 bicycles (16 of these are sheltered), disabled access to all platforms via a lift, a staffed ticket counter, waiting rooms, toilets and a refreshment shop.

2.5.5 Westbury Railway Station is located at a junction point of the London to West Country line and the cross country line from Portsmouth to South Wales. Therefore, there are a large number of services offering access to local centres such as Trowbridge and Warminster, as well as direct services to large urban areas including Bristol, Cardiff, Southampton and London.

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2.5.6 Table 2.3 below summarises the existing train services from Westbury.

TABLE 2.3 – SUMMARY OF RAIL SERVICES FROM WESTBURY Mon - Sat Daytime Sun Daytime Journey Destination Route Frequencies Frequencies Time First Last First Last

Westbury – Trowbridge – Half Hourly Hourly Bristol Bath – Bristol Temple 45 mins Meads 0558 2232 0905 2210

Westbury – Frome – Half Hourly Hourly Exeter 60 mins Taunton – Exeter 0524 2232 0951 2215

Westbury – Reading – Half Hourly Half Hourly London 105 mins London Paddington 0603 2210 0950 2215

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3 TP OBJECTIVES AND TARGETS 3.1 OBJECTIVES

3.1.1 The objectives of the TP are to minimise the number of single occupancy car trips associated with residents, travelling to and from the development site. The detailed objectives are as follows:

à Achieve a high level of TP awareness for residents; à Ensure a high level of TP participation for residents; à Maximise accessibility by sustainable modes of travel by facilitating walking, cycling and public transport trips; à Create a vibrant community that creates opportunities for a healthier lifestyle, improved travel options and better access to essential services and jobs; and, à Reduce single occupancy car trips.

3.1.2 Table 3.1 provides a summary of objectives and the targets to assist in achieving them.

TABLE 3.1: SUMMARY OF OBJECTIVES

Objectives TP Targets

To provide information on sustainable travel through a variety of media for Achieve high awareness residents.

Surveys to be undertaken once occupation reaches 50%. The TP would Ensure participation be updated within 3 months of first survey being undertaken.

Provide cycle storage facilities;

Provision of sustainable travel information;

Maximise travel by Appointment of a TP Co-ordinator (TPC) role prior to occupation of the sustainable modes development site;

Promote car sharing; and,

Promote sustainable travel at pre-marketing stage.

Create a vibrant healthy Provide information on the benefits of travelling sustainably and reducing community CO2 emissions.

Reduce single occupancy Reduce the reliance on single occupancy car trips. car trips

3.2 MODE SHARE TARGETS

3.2.1 Interim mode share targets have been identified using 2011 Residential Travel to Work Data from output area Wiltshire 040. Once the development reaches 50% occupation a baseline travel survey

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will be undertaken and formally agreed targets will be agreed with Wiltshire Council.

Table 3.2 summarises the mode share for output area Wiltshire 040.

TABLE 3.2 - TRAVEL TO WORK: SUMMARY OF MODE SHARE FOR CENSUS AREA WILTSHIRE 040. Mode of Transport Mode Share Underground, Metro, Light Railway, Tram 0% Train 5% Bus, Minibus or Coach 2% Taxi 0% Motorcycle, Scooter or Moped 1% Driving a Car or Van 73% Passenger in a Car or Van 6% Bicycle 3% On Foot 10% Other Method of Travel to Work 0% Total 100%

3.2.2 The proposed targets for reducing single occupancy car driver trips from 73% to 65% (to achieve an 8% reduction) over five years is shown in Table 3.3. the resulting modal shift has not been apportioned to other modes at this time, but will be following the baseline travel survey, which will provide more detailed and accurate data showing which forms of sustainable transport are under used by residents, their preferred method of travel as well as which forms of sustainable transport they would like to use in the future.

TABLE 3.3 – SINGLE OCCUPANCY CAR DRIVER MODE SHARE TARGETS

Mode Year 1 year 2 year 3 year 4 year 5

Single occupancy car 73% 71% 69% 67% 65% driver

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4 MEASURES 4.1 INTRODUCTION

4.1.1 This section of the TP sets out a range of measures for the proposed development.

4.2 TP COORDINATOR

4.2.1 A TP Coordinator (TPC) will be appointed (three months prior to the first occupation) to oversee the initial elements of the TP. The TPC will be in post from construction until three years after 80% occupation.

4.2.2 The TPC will be appointed and appropriate funding and time will be made available for the TPC to fulfil his/her role. The TPC role will be undertaken by the management company which will look after the site on behalf of the developer. The name and contact details of the TPC will be provided to Wiltshire Council (WC) within one month of their appointment.

4.2.3 The TPC will be responsible for:

à Implementing the TP; à Reporting TP targets and action plan to WC; à Providing information to residents through information packs (welcome packs will be provided to residents upon first occupation of each dwelling); à Administering the sustainable travel voucher scheme; à Providing information for a site travel noticeboard; à Surveying the travel patterns of residents; and, à Reviewing the TP, making alterations where needed.

4.2.4 It has been proven that residents are more likely to travel sustainably if incentives are offered. Therefore, each dwelling (upon first occupation only) will be offered a £50 Green Travel voucher (further detail provided later in this chapter).

4.2.5 Along with the offer of sustainable travel vouchers, residents will be made aware of the cost saving which can result from sustainable travel. The following information/offers will be provided to residents:

à £50 Green Travel voucher per dwelling (first occupation only); à The reduction in car running costs when shared between two or more people; à The reduction in car running costs when other means, such as cycling and walking, are used for commuting; à The health benefits gained from cycling and walking; and, à The positive environmental effect sustainable travel can induce.

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4.3 SITE DESIGN AND LAYOUT

4.3.1 The site has been designed to Manual for Streets guidance to avoid dominance of the site by the car and with high quality pedestrian and cycle links incorporated throughout the site. The pedestrian links integrate with the surrounding area, and offsite improvements have been provided. The layout will minimise vehicle speeds and promote a safe pedestrian and cyclist environment.

4.3.2 The site layout has been shaped by the need to deliver a sustainable movement network and a green infrastructure framework for the site. The main access road off the proposed roundabout loops through the site, enabling easy routing of the 87 bus service should it be diverted off the A350 into the development. The access road through the site connects to a hierarchy of smaller roads.

4.3.3 Appropriate signage will be provided indicating local destinations from the site along the routes radiating from the development boundary.

4.3.4 Each dwelling will be constructed with appropriate provision for cycle parking within the curtilage of the property.

4.4 PROVISION OF OFF-SITE FACILITIES

4.4.1 A new 35m Inscribed Circle Diameter (ICD) three arm roundabout will be constructed to provide access to the development site from the A350 Trowbridge Road. Uncontrolled pedestrian crossing facilities will be provided on each arm of the roundabout. A new footway will be provided on the eastern side of the A350, providing a connection to the A350/Bitham Park/The Mead roundabout.

4.4.2 A pedestrian and cycle connection will be provided from Coach Road, which will also act as the emergency vehicle access, with retractable bollards provided to prevent general vehicular use. This provides improved accessibility for pedestrians and cyclists to and from the site.

4.4.3 With regard to the 87 bus service, it is proposed to improve its attractiveness and accessibility for inhabitants of the proposed development by providing bus stop facilities on the A350 between the proposed access roundabout and the A350/Bitham Park/The Mead roundabout. This will provide access for occupants of the new residential site on the western side of the A350 as well as those from the proposed site.

4.4.4 Specific measures and design of bus stops will be agreed with Wiltshire Council, but may include the following:

à Raised access kerbs, providing level access for passengers boarding or alighting the buses; à Be Safe, well-lit and level pedestrian routes to the bus stops, including suitable points to cross the highway; and, à Have appropriate traffic management to prevent illegal parking at the bus stops i.e. Clearway Orders. 4.5 PROMOTIONAL STRATEGY FOR THE TP

4.5.1 The promotional strategy will be implemented by the TPC. This will aim to raise awareness of the aims of the TP, promote sustainable travel options and engage residents in the development of the TP.

4.5.2 Each dwelling, upon first occupation will be provided with a travel welcome pack, which will include:

à Pedestrian, cycling and public transport maps (showing the location of local bus stops); à Local area plan showing the location of local facilities;

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à Bus timetables; à Promotional material highlighting health and environmental benefits of walking and cycling; à Public transport information website addresses and contact numbers; à Details of CarShare Wiltshire (www.carsharewiltshire.com); à Details of the walkBUDI and cycleBUDI matching service (www.walkbudi.liftshare.com and www.bikebudi.liftshare.com); à Details of the connecting Wiltshire website http://www.connectingwiltshire.co.uk/; à Information on sustainable driving techniques including the potential positive impacts on family budgets and carbon emissions by reducing fuel consumption, particularly for regular journeys; à Sustainable travel voucher request form; à Personalised TPning request form; and, à Contact details for the TP Coordinator.

4.5.3 The pack will take the form of a professionally designed and printed brochure which will be enclosed in a professionally designed and printed wallet, along with the travel voucher request form and any relevant sustainable travel leaflets (cycle maps etc) that can be sourced from the local authority.

4.5.4 The packs will be printed in two ‘runs’ to allow any changes in bus timetables etc to be made, and to keep information provided to residents as up to date as possible.

4.6 SUSTAINABLE TRAVEL VOUCHERS

4.6.1 The developer will provide a £50 Green Travel voucher for sustainable travel and a £50 cycle voucher to each household upon first occupation.

4.6.2 The voucher offer will take the form of a £50 Green Travel voucher which can be used to obtain discounts on bus and/or rail season tickets (no cash alternative or change), and the £50 cycle voucher is likely to take the form of a gift voucher for a local cycle store. The TPC will seek to negotiate a discount at a local cycle store entitling residents to discounted purchase of cycling equipment.

4.6.3 A voucher request form will be included within the travel welcome pack, which the residents will fill in and return to the TPC. The TPC will then process the request and issue the vouchers. The vouchers can be redeemed by residents through the life of the TP (up to three years after 80% completion of the site).

4.6.4 The exact timescales and type of vouchers will be agreed with the Travel Plan Officer and developer following discussion with local bus/rail operators and local cycle stores.

4.6.5 The TPC will keep a database of which units are occupied, if a Travel Welcome Pack has been delivered, resident details and if travel vouchers and been requested and issued. The database will be stored on a secure server and the details of residents will not be provided to anyone else.

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4.7 CAR CLUB SCHEMES

4.7.1 A ‘car club’ provides its members with flexible access to the ‘hire’ of a car club vehicle. Car club vehicles are parked in reserved parking spaces, close to homes and/or workplaces and can be used, and paid for, on an hourly, daily or weekly basis.

4.7.2 Guidance on car clubs in property developments identifies that for a car club to work well in a new development, it should reflect the following circumstances:

à The minimum size of development which is considered likely to support a stand-alone viable car club is 250 units. Evidence indicates that 20-25 members per car means that the cars are used sufficiently for the club to be viable, while the users still have access to the cars when they want them; and, à Mixed use developments tend to be able to support car clubs because they provide a complement of day time business use and out of hours residents use.

4.7.3 Based on discussions with car club operators, a number will only offer car club schemes for developments in areas where they currently operate, as schemes outside of existing operating areas are not commercially viable due to there being very limited economies of scale. Based on the above, it has been concluded that a car club is unlikely to be suitable for the scale of development.

4.7.4 However, the TPC will investigate any opportunities to locate a car club within the site.

4.8 CAR SHARE SCHEMES

4.8.1 The site is not considered large enough to benefit fully from a direct site based car share scheme. However, residents will be encouraged to car share by visiting an appropriate website such as www.carsharewiltshire.com, full details of which will be provided in the Welcome Pack.

4.8.2 Additionally, residents who state on their travel surveys that they are interested in car sharing will be contacted by the appointed TPC who will endeavour to match people up depending on the types of journeys they regularly make and the destinations travelled to.

4.9 INFLUENCING TRAVEL BEHAVIOUR MEASURES

4.9.1 As part of the development proposals, TP measures will be introduced to encourage the use of more sustainable modes of transport and minimise the need to travel. This TP is targeted at residents and their visitors.

4.9.2 The key to a successful TP is to identify which transport alternatives residents and visitors will be prepared to use, and to then make these more attractive than driving alone. It is, however, important to get the incentives (the ‘carrots’) such as discounts at local cycle shops and public transport vouchers in place so that the TP is supported and encourages a change in travel behaviour. After this, disincentives (‘sticks’) such as car parking control could be introduced if necessary.

4.9.3 The travel requirements (in terms of travel time, distance, frequency and purpose) will be key to the development of successful TP measures. Residents and their visitors will make journeys at different times of the day and for different purposes and it is important that this is reflected in the measures and targets.

4.9.4 Although a TP should seek to facilitate long term changes in travel behaviour, it is important to make sure that some of the measures put in place have an immediate effect. This helps to inspire confidence in the TP making it easier to implement other measures.

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4.9.5 TP measures to influence travel behaviour are designed to promote and encourage sustainable travel choices for the residents of the site. These will generally be implemented by the TPC as part of the day-to-day role.

Personalised TPning (PTP) Initiative

4.9.6 Each household will be offered one to one contact with the TPC to discuss any particular travel issues that they may have and provide advice on the various modes of transport available locally. The TPC will endeavour to deal with all reasonable requests from residents and try to obtain any information necessary. It is envisaged that a PTP form will be included within the welcome pack and residents can request PTP from the TPC.

Marketing

4.9.7 The development will be marketed in such a way as to promote the opportunity for sustainable travel to and from the site, and the genuine potential for not owning a car. All sales and advertising literature will stress the accessibility by modes other than the car and the sustainability of the site.

4.9.8 The sales office will include a prominent display of plans and information highlighting bus routes and timetables, rail timetables, local pedestrian and cycle routes linking the site to key local destinations (supplied by the TPC). The sales staff will refer to this display when describing the benefits of the site to potential residents.

4.9.9 While the sales office is on-site, this display will be updated by the TPC on a regular basis to take account of timetable changes and similar.

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5 MONITORING AND REVIEW 5.1 INTRODUCTION

5.1.1 The TP measures and objectives outlined in this report need to be implemented over a period of time and carefully monitored to ensure they continue to deliver the aims and objectives of the TP.

5.2 IMPLEMENTATION

5.2.1 A key aspect of the TP is the provision of travel information for residents. The Implementation Strategy sets out responsibilities and timescales for implementation and monitoring the progress of the initiatives proposed by the TP. This will require finalising once initial surveys have been undertaken, but a draft is provided below.

5.2.2 It will be the role of the TPC to monitor and evaluate the impacts of the initiatives implemented through the TP and report back to the relevant authorities (developer and WC).

5.3 MONITORING AND REVIEW

5.3.1 Monitoring of the TP will be important in understanding the changing nature of resident travel habits and the effectiveness of the TP initiatives. The monitoring process will involve annual surveys (over the life of the TP), starting one year from the initial surveys to assess changes to the mode share of trips to the development site each year.

5.3.2 A baseline travel survey will be undertaken once the development reaches 50% occupation, and this will inform the targets for the TP which will be agreed with the developer and WC. The baseline travel survey will take the form of a hardcopy and online questionnaire for residents to answer questions on their travel habits.

5.3.3 The travel survey questions will be agreed with the TPC and WC prior to issue, and will be sent in hard copy form to each occupied dwelling. The hardcopy survey will include a letter explaining what the survey is for as well as a website address for residents that would rather complete the questions online. To make it easier for residents to return the completed surveys to the TPC, addressed, freepost envelopes will be included. Following the closure of the survey period, the TPC will provide a baseline survey report which will be issued within one month of the survey closure to the developer and WC. The format of the survey report will be agreed in advance with the developer and WC.

5.3.4 The annual survey will take a similar form as the baseline surveys, and the contents will again be agreed with the developer and WC prior to the publication of the survey. As with the baseline surveys, the annual monitoring surveys will be in both hard copy format and online. All surveys will be issued with a free post envelope for return.

5.3.5 The annual monitoring report (a standard template will be agreed with the TP Officer) will set out the results of the survey and highlight any issues arising from the review of the TP initiatives for the site. This would be undertaken within one month of the survey results being returned and submitted to the developer and WC, as well as being made available to residents. The report would set out appropriate changes to existing initiatives if required in order to meet the TP objectives/targets, which would be agreed with the developer and WC.

Bitham Park, Westbury WSP | Parsons Brinckerhoff Barratt David Wilson Homes Project No 70031627 March 2017 17

BITHAM PARK, WESTBURY – DRAFT TP IMPLEMENTATION STRATEGY TABLE

The responsibility Monitoring No SML* Action/Initiative of (dept or Implementation date body person):

On Site Facilities and Services

Prior to occupation of 1 L Appointment of TPC Developer Developer/WC first dwelling

Secure bicycle parking During construction 2 L facilities for each Developer Developer/WC phase property

Site Design and off-site works

Provision of high quality During construction 3 L pedestrian/cycle links Developer Developer/WC phase across the site

Provision of additional footway on eastern side of the A350 Trowbridge During construction 4 L Developer Developer/WC Road and pedestrian phase crossings on proposed site access roundabout

Provision of During construction 5 L pedestrian/cycle access Developer Developer/WC phase onto Coach Road

Promotional Strategy

To all residents upon 6 M Welcome Packs TPC occupation (first TPC occupation only)

Infrastructure in place Sustainable travel for voucher 7 M TPC TPC vouchers request/issue from first occupation

Monitoring

Baseline survey at 50 Monitor TP impact unit occupation and 8 M through questionnaire TPC TPC then annually for life survey of TP

Within 1 month of the Prepare Monitoring 9 M TPC end of the survey TPC report for WC date

*S/M/L – Short/Medium/Long term

Bitham Park, Westbury WSP | Parsons Brinckerhoff Barratt David Wilson Homes Project No 70031627 March 2017 Appendix A

FIGURES 4 2 :

3 Key 1

1 Site Location 0 2 / 3 0 / 1 3

: d e i f i d o M e t a D 6 0 0 F X E K U

: y B n w a r D m e t s y S g n i p p a M e n i l n O s ' TITLE: P S W

, S I Site Location G i g n i s u

FIGURE No: d e t a e r 0 100 200 300 400 Figure 1.1 C

7 Key 1

1 Site Location 0 2 / 3

0 GP Practice / 8 0

d Dentists e i f i d

o Pharmacists M e t

a Opticians D Hospitals 6 0

0 Primary Schools F X E

K Secondary Schools U

: y

B Tesco-Express n w a r Aldi D Morrisons m e t s y S g n i p p a M e n i l n O s ' TITLE: P S W

, S I Local Facilities G i

FIGURE No:

d Department for Education. e

t DfT Core Accessibility Indicator a Destinations e

r 0 100 200 300 400 Source: Pitney Bowes MapInfo 1.2 C