Presented by November 17 & 18, 2014 PRIMETIME Westin Harbour Castle Hotel Sports & Entertainment Toronto, Canada 2014 PROGRAM

ERENCE TIONS SPORTS CONF IS ELIGIBLE FOR CONTINUING MANAGEMENT LEGALSOME EDUCATION JURISDIC IN CONFERENCE Leading Edge Strategies for Managing and Marketing the Business of Sport

PROGRAM CO-CHAIRS Kevin Abrams Clark Griffith Dr. Paul Piccininni Assistant , New York Giants - New York Sports Lawyer, Griffith Consulting LLC - Minneapolis Dentist, Medical Committee Matt Afinec Bill Guertin International Federation - Toronto Senior Vice President and Chief Sales Officer, Owner, The 800 Pound Gorilla - Chicago Tom Pistore President of Hockey Operations Hamilton Tiger-Cats Football Club - Hamilton Rick Horrow Vice President of Ticket Sales & Service, Dave Andrews Sports Business Consultant/Analyst & Host of 'Beyond the Maple Leaf Sports and Entertainment - Toronto Flames President & Chief Executive Officer, Scoreboard', Yahoo Sports Radio - Miami Camille Quenneville - Springfield TREVOR WHIFFEN Shannon Hosford Chief Executive Officer, Steven Angel Vice President of Marketing and Communications, Canadian Mental Health Association - Ottawa Partner, Dickinson Wright LLP Senior Vice President, Referee Operations and Analytics, Maple Leaf Sports and Entertainment - Toronto Dr. Tim Rindlisbacher & Governor, London Knights National Basketball Association - New York Director of Sports Health, Cleveland Clinic Canada - Toronto Tom Anselmi Cameron Hughes Former President and Chief Executive Officer, Multimedia Host and Fan Engagement Specialist, Dr. James Riordan Maple Leaf Sports and Entertainment - Toronto Cameron Cheers - New York Director of MBA in Sport Management, CONFERENCE Chris Armstrong Jeff Hunt Florida Atlantic University - Boca Raton Senior Vice President, Wasserman Media Group, LLC - Toronto President and Governor, Jacqueline Ryan PRESENTED BY Ottawa Redblacks of the Canadian Football League - Ottawa Vice President of Sponsorships & Partnership Programs, Chaka Bainbridge Scotiabank - Toronto President, Bainbridge Sports - Miami Robert Hunter Michael Bartlett Chief Facilities & Live Entertainment Officer, Greg Sansone Senior Director, Corporate Responsibility, Maple Leaf Sports and Entertainment - Toronto Head of Programming, - Toronto MLSE & Executive Director, MLSE Foundation - Toronto Stewart Johnston Kim Saunders Gary Bettman President, The Sports Network (TSN) - Toronto Associate Vice President, Sponsorships and Sports Partners, Commissioner, - New York Gord Kirke Canadian Tire Corporation - Toronto Mark Bradley Sports Lawyer and Special Lecturer, Global Resolutions & University Daryl Seidman Director, The Fan Experience Company - London, UK of Toronto Faculty of Law - Toronto Manager of Consumer Products, Brian Burke Jim Kozak National Football League (NFL) Canada - Toronto CONFERENCE President of Hockey Operations, - Calgary Senior Director, B2B & Sports Partnerships, Brendan Shanahan Canadian Broadcasting Corporation - Toronto SPONSORED BY Chris Cabott President and Alternate Governor - - Toronto COO, Lawyer and NFL Player Agent, Steinberg Sports and Nick Kypreos (Invited) John Shannon Entertainment - Los Angeles Hockey Analyst, Sportsnet - Toronto Broadcaster, Sportsnet - Toronto Dr. Chris Chard Adam Larry Matthew Shuber Sports Management Professor, Brock University - St. Catharines Director of Licensing and Associate Counsel, Vice President, Business Affairs and Legal Counsel, Brian Cooper National Hockey League Players’ Association - Toronto Toronto Blue Jays - Toronto President & Chief Executive Officer, S & E Sponsorship Group - Dr. Lynn Lashbrook Carlos Silva Toronto President and Certified NFL Player Agent, President and Chief Operating Officer, Back9Network - Hartford Michael Copeland Sports Management Worldwide - Portland President & Chief Operating Officer, Dr. Dana Sinclair Canadian Football League - Toronto Chris Lencheski Partner & Sports Psychologist, Bill Daly President, Phoenicia Sport & Entertainment - Philadelphia Human Performance International - Toronto Deputy Commissioner, National Hockey League - New York Abraham Madkour Szymon Szemberg Executive Editor, SportsBusiness Journal/Daily - Charlotte Chief Operating Officer, George Daniel European Champions Hockey League - Zurich Commissioner, National Lacrosse League - New York Dan Marr Director of Central Scouting, Dr. John Theodoropoulos Mark Ditmars The National Hockey League - Toronto Vice President, Corporate Partnerships, Orthopaedic Surgeon, University of Toronto, Toronto Blue Jays - Toronto Kyle McMann Toronto Maple Leafs and Toronto Blue Jays- Toronto Group Vice President, Integrated Sales, Anton Thun Assistant General Manager, Toronto Maple Leafs - Toronto NHL Enterprises - Toronto Co-Managing Director & Certified Player Agent, MFIVE Sports - Uxbridge Don Fehr Don Meehan Executive Director, President, CEO and Certified NHL Player Agent, Brad Treliving National Hockey League Players' Association - Toronto Newport Sports Management - Mississauga General Manager, Calgary Flames - Calgary Steven Fehr Gilberto Mendoza Masai Ujiri Special Counsel, Major League Baseball Players Association & Vice President, World Boxing Association – Panama General Manager, Toronto Raptors - Toronto National Hockey League Players' Association - Kansas City Gord Miller Allen Vansen Mark Francis Play-by-Play Announcer, The Sports Network - Toronto Executive Vice President of Operations, Consultant, BaAM Productions & Professor, UCLA- Los Angeles Johnny Miller Sport and Venue Management, Toronto 2015 Pan/Parapan Elliotte Friedman CEO/Founder, Manumatix , American Games - Toronto Broadcaster, Sportsnet - Toronto Bamboo Social Media CRM Software - Redwood Shores Tom Whaley Brendan Fyfe Patrick Morris Executive Vice President and Owner, Senior Manager, Lottery Product Development, Certified NHL Player Agent, St. Paul Saints Baseball Club - St. Paul Ontario Lottery and Gaming Corporation (OLG) - Toronto Newport Sports Management - Mississauga Trevor Whiffen Dr. Pat Graham Partner, Dickinson Wright LLP and Governor, Founder and Owner, The Core Optimum Health Centre, Official Jim Neish London Knights Hockey Club - Toronto Chiropractor for the Toronto Blue Jays - Toronto Vice President, IMG Sports Licensing - Toronto Tom Wright Professor Stephen Greyser Jeffrey Orridge UFC Managing Director, Ultimate Fighting Championship (UFC) Professor of Marketing and Communications, Executive Director, CBC Sports and General Manager, Olympics, Canada, Australia and New Zealand - Toronto Harvard Business School - Boston Canadian Broadcasting Corporation - Toronto

ENROLL TODAY: contact Patrice Whi en - 519.868.2399 email: patricewhi [email protected] Facebook.com/PrimeTimeSE Register online at: www.primetimesport.ca Twitter.com/PrimeTimeSE YouTube.com/PrimeTimeSE M O NDAY N OVEMB ER 17, 2014

6:45 Registration and Continental Breakfast 1:00 Panel Discussion – Current Issues in the World of Sports 7:50 Welcome by Conference Chairs Moderator: Gord Miller Play-by-Play Announcer - The Sports Network Brian Burke President of Hockey Operations - Calgary Flames Elliotte Friedman Broadcaster - Sportsnet Trevor Whiffen Partner - Dickinson Wright LLP / Governor - London Knights Rick Horrow Sports Business Consultant/Analyst & Host of 'Beyond the Scoreboard' - Yahoo Sports Radio 8:00 Keynote Address: Gord Miller Interview Nick Kypreos (Invited) Hockey Analyst - Sportsnet with Bill Daly, Deputy Commissioner John Shannon Broadcaster - Sportsnet of the National Hockey League 1:30 Risk Management and Crisis Avoidance Moderator: Professor Stephen A. Greyser Professor of Marketing and 8:30 League Operations Roundtable Communications - Harvard Moderator: Gord Miller Play-by-Play Announcer - The Sports Network Business School Steven Fehr Special Counsel - Major League Baseball Dave Andrews President and Chief Executive Officer - Players Association / National Hockey League American Hockey League Players’ Association Steven Angel Senior Vice President, Referee Operations and Analytics - Clark Griffith Sports Lawyer - Griffith Consulting LLC National Basketball Association Patrick Morris Certified NHL Player Agent - Michael Copeland President and Chief Operating Officer - Newport Sports Management Canadian Football League Camille Quenneville Chief Executive Officer - George Daniel Commissioner - National Lacrosse League Canadian Mental Health Association Szymon Szemberg Chief Operating Officer - 2:30 Keynote Address: Gord Miller Interview European Champions Hockey League with Brian Burke President of Hockey 9:45 Athlete Evaluations and the Role of Analytics Operations for the Calgary Flames Moderator: Brian Burke President of Hockey Operations - Calgary Flames 3:15 Player Agents Roundtable Kevin Abrams Assistant General Manager - New York Giants Moderator: Elliotte Friedman Broadcaster - Sportsnet Kyle Dubas Assistant General Manager - Toronto Maple Leafs Chris Armstrong Senior Vice President - Wasserman Media Group, LLC Dan Marr Director of Central Scouting - National Hockey League Chaka Bainbridge President - Bainbridge Sports Brad Treliving General Manager - Calgary Flames Chris Cabott Chief Operating Officer, Lawyer and NFL Masai Ujiri General Manager - Toronto Raptors Player Agent - Steinberg Sports and Entertainment Dr. Lynn Lashbrook President and Certified NFL Player Agent - 11:00 Keynote Address: Gord Miller Interview Sports Management Worldwide with Gary Bettman, Commissioner of the Don Meehan President, Chief Executive Officer and Certified Player Agent - Newport Sports Management National Hockey League 4:30 Legal Issues in Sport: Protecting 11:30 Sports Injuries and Return to Play Issues Players, Teams and Leagues Moderator: Dr. Dana Sinclair Partner and Sports Psychologist - Moderator: Trevor Whiffen Partner - Dickinson Wright LLP Human Performance International Governor - London Knights Rick Horrow Sports Business Cnsultant/Analyst & Host of Dr. Pat Graham Founder and Owner - The Core Optimum Health Centre, Official Chiropractor for the 'Beyond the Scoreboard' - Yahoo Sports Radio Toronto Blue Jays Gord Kirke Sports Lawyer and Special Lecturer - Global Resolutions and University of Dr. Paul Piccininni Dentist, Medical Committee - Toronto Faculty of Law International Ice Hockey Federation Anton Thun Co-Managing Director and Certified Player Agent - Dr. Tim Rindlisbacher Director of Sports Health - MFIVE Sports Cleveland Clinic Canada Tom Whaley Executive Vice President and Owner - Dr. John Theodoropoulos Orthopaedic Surgeon - University of Toronto, St. Paul Saints Baseball Club Toronto Maple Leafs and Toronto Blue Jays 5:30 Networking Reception

12:30 Networking Luncheon 7:00 PrimeTime Sports Management Case Competition Sponsored By Ryerson University - Finalists Presentation

8:00 Conference Concludes for the Day Kevin Abrams Clark Griffith Dr. Paul Piccininni Assistant General Manager, New York Giants - New York Sports Lawyer, Griffith Consulting LLC - Minneapolis Dentist, Medical Committee Matt Afinec Bill Guertin International Ice Hockey Federation - Toronto Senior Vice President and Chief Sales Officer, Owner, The 800 Pound Gorilla - Chicago Tom Pistore Hamilton Tiger-Cats Football Club - Hamilton Rick Horrow Vice President of Ticket Sales & Service, Dave Andrews Sports Business Consultant/Analyst & Host of 'Beyond the Maple Leaf Sports and Entertainment - Toronto President & Chief Executive Officer, Scoreboard', Yahoo Sports Radio - Miami Camille Quenneville American Hockey League - Springfield Shannon Hosford Chief Executive Officer, Steven Angel Vice President of Marketing and Communications, Canadian Mental Health Association - Ottawa Senior Vice President, Referee Operations and Analytics, Maple Leaf Sports and Entertainment - Toronto Dr. Tim Rindlisbacher National Basketball Association - New York Director of Sports Health, Cleveland Clinic Canada - Toronto Tom Anselmi Cameron Hughes Former President and Chief Executive Officer, Multimedia Host and Fan Engagement Specialist, Dr. James Riordan Maple Leaf Sports and Entertainment - Toronto Cameron Cheers - New York Director of MBA in Sport Management, Chris Armstrong Jeff Hunt Florida Atlantic University - Boca Raton Senior Vice President, Wasserman Media Group, LLC - Toronto President and Governor, Jacqueline Ryan Ottawa Redblacks of the Canadian Football League - Ottawa Vice President of Sponsorships & Partnership Programs, Chaka Bainbridge Scotiabank - Toronto President, Bainbridge Sports - Miami Robert Hunter Michael Bartlett Chief Facilities & Live Entertainment Officer, Greg Sansone Senior Director, Corporate Responsibility, Maple Leaf Sports and Entertainment - Toronto Head of Programming, Sportsnet - Toronto MLSE & Executive Director, MLSE Foundation - Toronto Stewart Johnston Kim Saunders Gary Bettman President, The Sports Network (TSN) - Toronto Associate Vice President, Sponsorships and Sports Partners, Commissioner, National Hockey League - New York Gord Kirke Canadian Tire Corporation - Toronto Mark Bradley Sports Lawyer and Special Lecturer, Global Resolutions & University Daryl Seidman Director, The Fan Experience Company - London, UK of Toronto Faculty of Law - Toronto Manager of Consumer Products, Brian Burke Jim Kozak National Football League (NFL) Canada - Toronto President of Hockey Operations, Calgary Flames - Calgary Senior Director, B2B & Sports Partnerships, Brendan Shanahan Canadian Broadcasting Corporation - Toronto Chris Cabott President and Alternate Governor - Toronto Maple Leafs - Toronto COO, Lawyer and NFL Player Agent, Steinberg Sports and Nick Kypreos (Invited) John Shannon Entertainment - Los Angeles Hockey Analyst, Sportsnet - Toronto Broadcaster, Sportsnet - Toronto Dr. Chris Chard Adam Larry Matthew Shuber Sports Management Professor, Brock University - St. Catharines Director of Licensing and Associate Counsel, Vice President, Business Affairs and Legal Counsel, Brian Cooper National Hockey League Players’ Association - Toronto Toronto Blue Jays - Toronto President & Chief Executive Officer, S & E Sponsorship Group - Dr. Lynn Lashbrook Carlos Silva Toronto President and Certified NFL Player Agent, President and Chief Operating Officer, Back9Network - Hartford Michael Copeland Sports Management Worldwide - Portland President & Chief Operating Officer, Dr. Dana Sinclair Canadian Football League - Toronto Chris Lencheski Partner & Sports Psychologist, Bill Daly President, Phoenicia Sport & Entertainment - Philadelphia Human Performance International - Toronto Deputy Commissioner, National Hockey League - New York Abraham Madkour Szymon Szemberg Executive Editor, SportsBusiness Journal/Daily - Charlotte Chief Operating Officer, George Daniel European Champions Hockey League - Zurich Commissioner, National Lacrosse League - New York Dan Marr Director of Central Scouting, Dr. John Theodoropoulos Mark Ditmars The National Hockey League - Toronto Vice President, Corporate Partnerships, Orthopaedic Surgeon, University of Toronto, Toronto Blue Jays - Toronto Kyle McMann Toronto Maple Leafs and Toronto Blue Jays- Toronto Kyle Dubas Group Vice President, Integrated Sales, Anton Thun Assistant General Manager, Toronto Maple Leafs - Toronto NHL Enterprises - Toronto Co-Managing Director & Certified Player Agent, MFIVE Sports - Uxbridge Don Fehr Don Meehan Executive Director, President, CEO and Certified NHL Player Agent, Brad Treliving National Hockey League Players' Association - Toronto Newport Sports Management - Mississauga General Manager, Calgary Flames - Calgary Steven Fehr Gilberto Mendoza Masai Ujiri Special Counsel, Major League Baseball Players Association & Vice President, World Boxing Association – Panama General Manager, Toronto Raptors - Toronto National Hockey League Players' Association - Kansas City Gord Miller Allen Vansen Mark Francis Play-by-Play Announcer, The Sports Network - Toronto Executive Vice President of Operations, Consultant, BaAM Productions & Professor, UCLA- Los Angeles Johnny Miller Sport and Venue Management, Toronto 2015 Pan/Parapan Elliotte Friedman CEO/Founder, Manumatix , American Games - Toronto Broadcaster, Sportsnet - Toronto Bamboo Social Media CRM Software - Redwood Shores Tom Whaley Brendan Fyfe Patrick Morris Executive Vice President and Owner, Senior Manager, Lottery Product Development, Certified NHL Player Agent, St. Paul Saints Baseball Club - St. Paul Ontario Lottery and Gaming Corporation (OLG) - Toronto Newport Sports Management - Mississauga Trevor Whiffen Dr. Pat Graham Partner, Dickinson Wright LLP and Governor, Founder and Owner, The Core Optimum Health Centre, Official Jim Neish London Knights Hockey Club - Toronto Chiropractor for the Toronto Blue Jays - Toronto Vice President, IMG Sports Licensing - Toronto Tom Wright Professor Stephen Greyser Jeffrey Orridge UFC Managing Director, Ultimate Fighting Championship (UFC) Professor of Marketing and Communications, Executive Director, CBC Sports and General Manager, Olympics, Canada, Australia and New Zealand - Toronto Harvard Business School - Boston Canadian Broadcasting Corporation - Toronto

TUESDAY NOVEMB ER 18, 2014

7:30 Registration and Continental Breakfast 1:30 Fan Engagement: Improving the Fan Experience 8:00 Keynote Address: Gord Miller Interview with Don Fehr, Executive Director of the Moderator: Tom Whaley Executive Vice President and Owner - National Hockey League Players’ Association St. Paul Saints Baseball Club Mark Bradley Director - The Fan Experience Company 8:30 Business Challenges Facing Sports Teams, Shannon Hosford Vice President of Marketing and Communications - Organizations and Facilities Maple Leaf Sports and Entertainment Moderator: Abraham Madkour Executive Editor - SportsBusiness Cameron Hughes Multimedia Host and Fan Engagement Specialist - Journal/Daily Cameron Cheers Brian Burke President of Hockey Operations - Calgary Flames Johnny Miller Chief Executive Officer and Founder - Jeff Hunt President and Governor - Ottawa Redblacks Manumatix (Bamboo Social Media CRM Software) Robert Hunter Chief Facilities and Live Entertainment Officer - 2:30 Hosting and Selling Out the Big Event Maple Leaf Sports and Entertainment Gilberto Mendoza Vice President - World Boxing Association Moderator: Dr. Chris Chard Sports Management Professor - Tom Wright UFC Managing Director - Ultimate Fighting Brock University Championship (UFC) Canada, Australia and Mark Francis Consultant, BaAM Productions New Zealand Professor, UCLA 9:45 Developing and Maintaining Bill Guertin Owner - The 800 Pound Gorilla Corporate Partnerships Tom Pistore Vice President of Ticket Sales and Service - Moderator: Brian Cooper President and Chief Executive Officer - Maple Leaf Sports and Entertainment S & E Sponsorship Group Allen Vansen Executive Vice President of Operations, Sport and Venue Mark Ditmars Vice President of Corporate Partnerships - Management - Toronto 2015 Pan/Parapan Toronto Blue Jays American Games Chris Lencheski President - Phoenicia Sport & Entertainment 3:30 Developments in Media Jacqueline Ryan Vice President, Sponsorships & Partnership Programs - Scotiabank Moderator: Chris Lencheski President - Phoenicia Sport & Entertainment Kim Saunders Associate Vice President, Sponsorships and Sports Stewart Johnston President - The Sports Network Partners - Canadian Tire Corporation Jeffrey Orridge Executive Director, CBC Sports and General Manager, 10:45 Merchandising, Licensing and Olympics - Canadian Broadcasting Corporation Alternative Revenue Streams Greg Sansone Head of Programming - Sportsnet Carlos Silva President and Chief Operating Officer - Moderator: Jim Neish Vice President - IMG Sports Licensing Back9Network Brendan Fyfe Senior Manager, Lottery Product Development - Ontario Lottery and Gaming Corporation (OLG) 4:30 Careers in Sport: Business Operations Adam Larry Director of Licensing and Associate Counsel - Moderator: Tom Anselmi Former President and Chief Executive Officer - National Hockey League Players’ Association Maple Leaf Sports and Entertainment Daryl Seidman Manager of Consumer Products - Matt Afinec Senior Vice President and Chief Sales Officer - National Football League (NFL) Canada Hamilton Tiger-Cats Football Club Matthew Shuber Vice President, Business Affairs and Legal Counsel - Michael Bartlett Senior Director, Corporate Responsibility - Toronto Blue Jays Maple Leaf Sports and Entertainment & Executive Director -MLSE Foundation 11:45 PrimeTime Sports Management Case Competition Sponsored by Ryerson Jim Kozak Senior Director, B2B & Sports Partnerships - Canadian Broadcasting Corporation University - Award Presentation by Gord Miller Kyle McMann Group Vice President, Integrated Sales, NHL Enterprises 11:50 Networking Luncheon Dr. James Riordan Director of MBA in Sport Management - Florida Atlantic University Keynote Address: Gord Miller Interview 12:45 5:30 Networking Reception with Brendan Shanahan, President and Alternate Governor of the 6:45 Conference Concludes - Toronto Maple Leafs Thank You for Attending R E G I S TRATI ON F O R M PRIMETIME Sports & Entertainment 2014 SPORTS MANAGEMENT CONFERENCE Personal Information

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Fee Per Delegate - Fees include attendance, program materials, continental breakfasts, lunches, and break refreshments. Registration fees are as follows: 1. EARLY BIRD SPECIAL DISCOUNT: Available for the first 30 regular registrations received and paid in full: $795.00 + HST ($898.35) 2. *University and College Students: $249.00 + HST ($281.37) Per Day 3. Amateur Organizations: $599 + HST ($676.87) Both Days 4. All Regular Registrations: $479 + HST ($541.27) Per Day or $949.00 + HST ($1,072.37) Both Days NOTE: All prices in Canadian Funds. Payment Information For Online Credit Card or PayPal Registrations, please visit our website www.primetimesport.ca to register Cheque enclosed payable to PrimeTime Sports and Entertainment Inc. Bill My Credit Card

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I will be attending the conference on: November 17 November 18 November 17 and 18

Signature Thank you for your order. Program Changes Cancellation and Substitutions Trade Show Sponsored by: We will make every effort to present the program as advertised, but Substitutions of registrants is permitted at any time. If you are unable it may be necessary to change the date, location, speakers or content to find a substitute, a full refund (less $100 administrative fee) is with little or no notice. Delegates acknowledge that there will be no available if a cancellation request is received in writing by October 17th, partial or full refunds as a result of any such changes. 2014. No refunds are available after October 17th. Location: Date & Times Westin Harbour Castle Hotel - 1 Harbour Square Toronto, Ontario - M5J 1A6 November 17 - 18, 2014 Hotel Rooms: Day One - Nov. 17 Day Two - Nov. 18 Charitable Partner: PrimeTime Sports and Entertainment has secured a number of rooms 6:45 am Registration & Breakfast 7:30 am Continental Breakfast for delegates at the Westin Harbour Castle Hotel at a preferred rate. 7:50 am Welcome 8:30 am Conference Begins Details are available by visiting 5:30 pm Networking Reception 6:45 pm Conference Ends https://www.starwoodmeeting.com/Book/2HK14A. Reservations must be made by October 15th, 2014 in order to receive the preferred rate. Reservations are based on hotel availability. Facebook.com/PrimeTimeSE www.primetimesport.ca Twitter.com/PrimeTimeSE YouTube.com/PrimeTimeSE Mail to: Trevor Whiffen • Dickinson Wright LLP • 199 Bay Street, Suite 2200, P.O. Box 447, Commerce Court Postal Station, Toronto, ON, M5L 1G4 • Fax: 416-777-2402 • Tel: 416-777-2399