Pascal Le Masson · Benoit Weil Armand Hatchuel
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Pascal Le Masson · Benoit Weil Armand Hatchuel Design Theory Methods and Organization for Innovation Design Theory Pascal Le Masson • Benoit Weil Armand Hatchuel Design Theory Methods and Organization for Innovation 123 Pascal Le Masson Armand Hatchuel MINES ParisTech—PSL Research MINES ParisTech—PSL Research University University Paris Paris France France Benoit Weil MINES ParisTech—PSL Research University Paris France ISBN 978-3-319-50276-2 ISBN 978-3-319-50277-9 (eBook) DOI 10.1007/978-3-319-50277-9 Library of Congress Control Number: 2016960189 © Springer International Publishing AG 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland Acknowledgements A course manual summarizes established knowledge. This manual is no exception. However, in the field of design, this summary also required significant efforts to arrange, complete, and adapt a complex, multidisciplinary corpus to today’s chal- lenges. This manual is, therefore, the result of a research and instruction program that was launched at the School of Mines (École des Mines, today MINES ParisTech—PSL Research University) more than 20 years ago. In 1994 the Paris School of Mines created a field of study dedicated to “design theory and engi- neering”. Under this unusual name at the time, a team of professors and researchers was formed under the responsibility of Armand Hatchuel. The team consisted of Benoit Weil, Jean-Claude Sardas, and Christophe Midler, and a few years later of Pascal Le Masson as well. That program revived an old tradition of training engineers on technology and product design, all the while addressing contemporary innovation challenges. It aimed to unite the subject fields of innovation, project management, and design and, eventually, bring design sciences to a level of maturity equal to that of decision or programming sciences. Within a few years the program gained surprising momentum. The set of subject fields would progressively be organized around a single theoretical framework, the C-K theory (Hatchuel 1996; Hatchuel and Weil 2001, 2009, etc.), taught in many schools today. This program also responded to a significant need for change, namely the need to strengthen companies’ innovation capacity. These advances thus made it possible to establish valuable partnerships with multiple companies. This led to the formation of a research and instruction platform that has not ceased to grow, especially with the establishment of the Chair of Design Theory and Methods for Innovation in 2009, sponsored by five and subsequently seven companies, and renewed in 2014 with currently more than ten corporate sponsors. The theories and methods developed 20 years ago in this framework gradually enriched an already comprehensive corpus, including innovation management, innovation economy, engineering design, industrial design, as well as history, mathematics and logic, cognitive sciences, etc. They made it possible to create v vi Acknowledgements a synthetic and reasoned instruction of design theories, methods, and organization including contributions from these multiple disciplines. Many courses were thus created. Since 1999 at the School of Mines, Vincent Chapel and Benoit Weil created the Product and Innovation Design course, which was further developed later on with Pascal Le Masson. In 2007 a version of that course was developed for ParisTech doctoral students. Those corpora were also included in several other institutes, not only in engineering schools (e.g. Ponts et Chaussées, École Polytechnique, AgroParisTech, INSA, ENSAM, CNAM, etc.) but also in business schools (HEC, ESCP, Grenoble École de Management, etc.), universities (Université Paris Dauphine, Université Paris-Est Marne-la-Vallée, etc.), and schools of design (Strate College, ENSCI, etc.). The courses were also adopted abroad, at Chalmers School of Entrepreneurship, Stanford, Carnegie Mellon, as well as in Delft, Tel Aviv, and Tokyo, among others. We would like to thank first and foremost the School of Mines for the support it has consistently provided to these programs from the start and to this day. We are thankful to the professors of Design curricula, and particularly to Christophe Midler (CRG, École Polytechnique) who participated from the very first day and who contributed significantly to this work. We would like to express our gratitude to Maurille Larivière for his remarkable contribution to our work with his industrial design experience. Thanks to Blanche Segrestin, Franck Aggeri, Philippe Lefebvre, and Michel Nakhla, whose contributions often served as a reference in our research. Marine Agogué, Akin Kazakçi, Sophie Hooge, Cédric Dalmasso, Mathieu Cassotti, Anaëlle Camarda, Annie Gentes, Anne-Françoise Schmid, Kevin Levillain, Olga Kokshagina, and Georges Amar, who joined the research program of the Chair a few years ago and whose work is a fundamental contribution to Design theory and psychology. We are thankful to all of our students who chose to study engineering design and whose master’s theses were sources of advancement and motivation for professors. We also wish to thank Yacine Felk, Ingi Brown, Olga Kokshagina, Pierre-Antoine Arrighi, Elsa Berthet, Frédéric Arnoux, Aytunc Ün, Hassen Ahmed, Kenza El Qaoumi, Louis-Etienne Dubois, Morgane Benade, Mario Le Glatin, Daniel Carvajal, Maxime Thomas, Agathe Gilain, Honorine Harlé, Juliette Brun, Hicham Ezzat, Kevin Levillain, Camilla Freitas-Salgueido, Laura Le Du, Milena Klasing-Chen, Fabien Jean whose theses and master’s dissertations constitute remarkable advances in Design Science and whose work contributed significantly to this book. This book, however, would not have been possible without the support of numerous partners in the companies that support the Innovative Design Theory and Methodology department. We are especially grateful to Dominique Levent, Philippe Doublet, Lomig Unger, Pascale Nays, Rémi Bastien (Renault), Dominique Laousse, Eric Conti, Jean-Jacques Thomas, Cédric Brogard (SNCF), Guillaume Lapeyronnie, Denis Bonnet, Christian Delaveau, Joseph Huysseun, Philippe Benquet (Thales), Pascal Daloz, Patrick Johnson, Anne Asensio, Manuel Gruson (Dassault Systèmes), Patrick Cogez, Jean-Luc Jaffard, Loic Liétar, Jean-Marc Chéry (ST Microelectronics), Laurent Delattre, Céline Sches, Nicolas Bréziat, Alain Acknowledgements vii Dieulin (Vallourec), Stéphane Cobo, Pierre Becquart, Paul Gardey de Soos (RATP), Denic Clodic (Ereie), Vincent Chapel and Jean-Pierre Tetaz (Helvetia), Guirec Le Lous and Hervé Le Lous (Vivasanté), Anne Bion, Isabelle, Michel and Adeline Lescanne (Nutriset-Onyx). Guillaume Bulin, Michel Comes, Gilles Dussault, Bernard Marmann, Thierry Pardessus, Axel Flaig, Alain Fontaine (Airbus). The courses benefited greatly from the experience of consultants who deployed these methods: Yvon Bellec (TAKT) who was the first to embark on the KCP adventure, Patrick Morin, and Patrick Corsi, Dominique Lafon, Fred Arnoux, Benjamin Duban and all the teams of TAKT and STIM. For agreeing to give lectures and share their experience with our students, we wish to thank Jean-Hervé Poisson (Renault), Nils Saclier (Renault), Bernard Vaudeville (T/E/S/S), Simon Aubry (T/E/S/S), Yves Parlier (Beyond the Sea), Marc Maurer (Saint-Gobain), Jean Schmitt (Jolt Capital), Hervé This (INRA), Benjamin Duban, Charlotte Leleu (Regimbeau), Philippe Picaud (Carrefour), François Pouilloux and Stéphanie Jacquemont (Ixxo), Guillaume Bulin and Thoerry Pardessus (Airbus), Patrick Cogez (ST Microelectronics). For their work and their stimulating discussions with us we owe much to many researchers in various fields: Olivier Houdé (Sorbonne), Albert David (Université Paris dauphine), Gilles Garel (CNAM), Sylvain Lenfle (CRG, Ecole Polytechnique), Olivier Hirt (ENSCI), Patrick Llerena (Beta Université de Strasbourg), Patrick Cohendet and Laurent Simon (HEC Montréal), Susanne Ollila, Maria Elmquist, Tobias Fredberg, Anna Yström and Mats Lundqvist (Chalmers University), Carliss Baldwin (Harvard Business School), Victor Seidel (University of Oxford), Alan Mac Cormack (MIT), Rafael Ramirez (University of Oxford), Annabelle Gawer (Imperial College), Francesco Zirpoli (University Ca’Foscari de Venise), Markus Becker (University of Southern Denmark), Franck Piller (Aachen RWTH), Yoram Reich (Tel Aviv University), Ade