Referral Marketing: Slashdotting Digital Library Resources Tell Someone

Referral Marketing Campaigns: 'Slashdotting' Digital Library Resources

Presented by: James Buczynski, M.L.I.S. Seneca College of Applied Arts & Technology

Slashdot Effect’ • Word of Mouth Marketing, Online, Offline • Word of Mouth in a Library Setting

Blog… Someone

congregate online. Digg, etc.

blogs, websites… • Blogs extend and accelerate the conversation. • “Slashdot effect” especially via syndication.

World Wide Web is a “Digital Library”. • iTunes is a digital library. • YouTube is digital library. • FlickR is a digital library. • Differentiation from competitors is increasingly difficult. website.

• Objective #2: Plan and deliver a ‘brown bag’ digital library orientation luncheon, for middle school teachers, on a pedagogical day, at the local middle school.

• Objective #3: Decrease interlibrary loan requests by 10% for materials available online.

• Objective #4: Acquire a “federated search engine” for the library’s digital holdings.

here.