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Xbox Fans Got Game on the Big Screen in Denver

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Xbox Fans Got Game on the Big Screen in Denver XBOX FANS GOT GAME ON THE BIG SCREEN IN DENVER Regal Screen Play “NBA STREET V3” Videogame Tournament to be Held at Select UA Movie Theatres During NBA All-Star Weekend, February 19th & 20th Denver, Colorado (February 11, 2005) − For the first time, videogame enthusiasts in Denver can get in the game like never before with “NBA STREET V3,” the new street basketball videogame from Electronic Arts, on the big screen at select area Regal Entertainment Group movie theatres including the Denver Pavilions 15, Twin Peaks Mall 10 and the Greenwood Plaza Stadium 12. The Regal Screen Play “NBA STREET V3” Tournament will be held during the 54th NBA All- Star Game weekend, February 19th and 20th. The tournament will be conducted as a single elimination, head-to-head competition, and gamers will play “NBA STREET V3,” which was released last week under the EA SPORTS BIG™ brand, on Xbox consoles with the game projected larger than life onto multiple 40-foot movie screens with cinema surround sound. All competitors and spectators will receive a free Combo meal from Wahoo's, as well as enjoy new game previews, DVD sneak peaks of “Anklebreakers 2,” “Dunks 2” and other giveaways. The Regal Screen Play “NBA STREET V3” Tournament Grand Prize includes $1,000 in cash, Xbox gear and a Logitech 5.1 speaker system. Gamers interested in competing can register in advance at www.RegalScreenPlay.com. (Registration is limited to a total of 512 players. Please check the Web site for official rules). Admission to the Regal Screen Play “NBA STREET V3” Tournament is $10 in advance, or $12.50 day of play. Spectator tickets for those interested in watching the tournament are available at matinee pricing at participating theatre box offices or online at www.fandango.com. The Regal Screen Play “NBA STREET V3” Tournament schedule and locations are as follows: Saturday, February 19th Opening Round Competitions ― 9:00 AM to Noon • UA PAVILIONS 15, 500 16th Street #310, Denver, CO • UA TWIN PEAKS MALL 10, 1250 South Hover Road, Longmont, CO • UA GREENWOOD PLAZA STADUIM12, 8141 E. Arapahoe Rd., Englewood, CO Sunday, February 20th Final Round Competitions ― 9:00 AM to 2:00 PM • UA PAVILIONS 15, 500 16th Street #310, Denver, CO The Regal Screen Play “NBA STREET V3” Tournament is presented by Regal CineMediaSM entertainment services, G4 Tech TV, Comcast, Game Stop, Logitech, Wahoo’s and Chevy. “We’re excited to debut Regal Screen Play in Denver, especially during All-Star weekend. Not all of the NBA action will be at the Pepsi Center!,” said Ray Nutt, executive vice president of Denver-based Regal CineMedia. “This is the latest example of how we are using Regal’s unique Digital Content Network technology to bring new kinds of entertainment, such as gaming, concerts and educational events, to our theatres. We look forward to launching Regal Screen Play in the Denver market for the local gaming community, our partners and sponsors and hope to scale the program to more locations in the future.” Nothing brings people together like Xbox and Xbox Live. Hundreds of people will be able to witness the power of Xbox and NBA’STREET V3 in all of it’s glory on a 40 foot screen in Dolby Digital surround sound.” said [John Ellard Group manager of U.S. Events and Promotions for Xbox]. “Our partnership with Regal CineMedia allows us to bring a unique kind of gaming tournament to the Denver area on a large scale.” About Regal CineMedia Regal CineMedia is a wholly owned subsidiary of Regal Entertainment Group focusing on the expansion and development of advertising and new uses for Regal's theatre assets, while at the same time enhancing the movie- going experience. Regal CineMedia operates other divisions that focus on business meetings, corporate communications, interactive education and special productions in a theatre environment, including the presentation of entertainment, music and sports events, as well as the sale of group tickets and gift certificates. About Regal Entertainment Group Regal Entertainment Group (NYSE:RGC) is the largest motion picture exhibitor in the world. The company's theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,273 screens in 558 locations in 40 states. Regal operates approximately 18% of all indoor screens in the United States including theatres in 43 of the top 50 U.S. markets and growing suburban areas. The size, reach and quality of the company's theatre circuit not only provides patrons with a convenient and enjoyable movie-going experience, it is also an exceptional platform to realize economies of scale in theatre operations and, through Regal CineMedia, develop new sources of revenue and cash flow by utilizing Regal's existing asset base. Additional information is available on the company's Web site at www.REGmovies.com or www.regalcinemedia.com About Electronic Arts Electronic Arts Inc. (EA) (NASDAQ: ERTS), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, EA posted revenues of $2.96 billion for fiscal 2004. The company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers and the Internet. In 2003, EA had 27 titles that each sold more than one million copies. Electronic Arts markets its products under three brand names: EA SPORTS™, EA GAMES™ and EA SPORTS BIG™. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com. About Xbox: Xbox (http://www.xbox.com) is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The new tagline, “It’s Good to Play Together,” captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in North America, Asia, Europe and Australia. # # # CONTACTS: Amy Jane Finnerty / Lauren Leff Regal CineMedia (212) 931-8117 / (212) 931-8107 [email protected] [email protected] Jeff Rutherford / Catherine Carlson Trylon Communications, Inc. (413) 369-4128 / (212) 725-2295, ext. 28 [email protected] / [email protected] .
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