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UFC 262 Marketing Cheat Sheet

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UFC 262 Marketing Cheat Sheet Quick Links Hashtags UFC ufc @ufc #UFC262 Charles “Do Bronx” Oliveira charlesdobronxs @CharlesDoBronxs Michael Chandler mikechandlermma @MikeChandlerMMA Tony “El Cucuy” Ferguson tonyfergusonxt @TonyFergusonXT Beneil Dariush beneildariush @beneildariush 3 Weeks Out JHP Insider: Inform your staff about UFC 262. Make sure they know you will be hosting a watch party on May 15. Focus: UFC 262 email campaigns. Use the image and subject lines below. • For the first time in three years, a new UFC lightweight champion will be crowned on May 15 at UFC 262! 2 Weeks Out JHP Insider: Download images from the Marketing Hub and add a fight promotion section to your website. Focus: Facebook event. Use the image and information below. Make a UFC 262 event on Facebook. Invite your followers. • Inform your staff and encourage them to invite their Facebook friends. • Post any food or drink specials you’ll have during the event. • Promote giveaways Questions? Email [email protected]. 10 Days Out JHP Insider: Make sure you’ve paid for UFC 262. Once paid, your business will show up on the JHP & UFC bar finders. Focus: Pinned Social Media. Pin the images and posts below to the top of each platform. Submission king Charles “Do Submission king charlesdobronxs Submission king @CharlesDoBronxs Bronx” Oliveira intends to make the intends to make the most of his intends to make the most of his most of his first shot at the title by first shot at the title by delivering a first shot at the title by delivering a delivering a record-setting perfor- record-setting performance against record-setting performance against mance against Michael Chandler at mikechandlermma at #UFC262! @MikeChandlerMMA at #UFC262! #UFC262! Call us for more info! Call us for more info! Call us for more info! 7 Days Out JHP Insider: Remember: The pay-per-view fights begin at 10 p.m. ET, but the prelims start at 8 p.m. ET! Focus: Facebook, Instagram and Twitter. Use the post below. The vacant UFC lightweight belt will The vacant ufc lightweight belt will The vacant @ufc lightweight belt will be on the line at #UFC 262! Who be on the line at #UFC 262! Who be on the line at #UFC 262! Who will walk away with the gold? Find will walk away with the gold? Find will walk away with the gold? Find out live with us on Saturday, May out live with us on Saturday, May out live with us on Saturday, May 15! 15! 15! Need help? Contact us at 1-800-557-4263. 6 Days Out JHP Insider: Don’t forget your Facebook event. Keep it updated and try to create conversation. Focus: Facebook and Twitter. Use the posts below. Another good one coming your Another good one coming your Less than one week to go until our way! Don’t miss the fireworks at way! Don’t miss the fireworks at #UFC262 watch party! Don’t forget #UFC262. Charles “Do Bronx” #UFC262. charlesdobronxs and that we will be having food & drink Oliveira and Michael Chandler mikechandlermma are both looking specials all night! Who’s excited? are both looking to walk away with to walk away with a statement a statement victory. Mark your victory. Mark your calendars for calendars for May 15! May 15! 5 Days Out JHP Insider: Keep the momentum going on social media during fight week. Focus: Facebook and Twitter. Use the images and posts below. Make sure to get here early on This Saturday, May 15, we will be The pay-per-view begins at 10 p.m. Saturday night. #UFC262 starts at showing #UFC262. The PPV starts ET Saturday night! We will have 10 p.m. ET! at 10 p.m. ET. Come join us! food & drink specials early! We are looking forward to another great night with our favorite fans. Questions? Email [email protected]. 4 Days Out JHP Insider: Remind your customers that you will be hosting a UFC 262 watch party. Focus: Emails, Facebook and Twitter. Use the images and posts below. • Email Content: A new lightweight champion will be crowned at Toyota Center on May 15, as Charles Oliveira and Michael Chandler battle in the main event of UFC 262. Brazil’s Oliveira found his groove when returning to the lightweight division in 2017, and since then, has gone 9-1, winning eight straight over the likes of Tony Ferguson, Kevin Lee and Jim Miller. Now he faces Chandler, who made an immediate impact in his UFC debut in January by knocking out Dan Hooker in less than three minutes. ICYMI: The vacant lightweight title is ICYMI: The vacant lightweight title is up for grabs on Saturday, May 15. up for grabs on Saturday, May 15. You won’t want to miss a second of You won’t want to miss a second of #UFC262! #UFC262! Need help? Contact us at 1-800-557-4263. 3 Days Out JHP Insider: With 3 days left, social media should be your top priority in getting the word out. Focus: Facebook and Twitter. Use the images and posts below. REMINDER: The lightweights are ready REMINDER: The lightweights are ready for this Saturday! Charles “Do Bronx” for this Saturday! @CharlesDoBronxs Oliveira & Michael Chandler will battle & @MikeChandlerMMA will battle for for the lightweight crown while Tony the lighweight crown while @TonyFer- “El Cucuy” Ferguson & Beneil Dari- gusonXT & @beneildariush go head-to- ush go head-to-head in a lightweight head in a lightweight showdown. Who showdown. Who are your picks for are your picks for #UFC262? #UFC262? 2 Days Out JHP Insider: With 2 days left, social media should be your top priority in getting the word out. Focus: Facebook, Twitter and Instagram. Use the images and posts below. There are only 2 days left until the There are only 2 days left until the There are only 2 days left until the Charles “Do Bronx” Oliveira & Mi- charlesdobronxs & mikechandler- @CharlesDoBronxs & @MikeChan- chael Chandler meet at #UFC262! mma meet at #UFC262! Where will dlerMMAmeet at #UFC262! Where Where will you be watching? you be watching? will you be watching? Questions? Email [email protected]. 1 Day Out JHP Insider: With one day left, social media should be your top priority in getting the word out. Focus: Facebook and Twitter. Use the posts below. Tomorrow night, we are hosting Tomorrow night, we are hosting a watch party for #UFC262 fans. a watch party for #UFC262 fans. Don’t miss out! Join us at 10 p.m. Don’t miss out! Join us at 10 p.m. ET to start the night off for the pay- ET to start the night off for the pay- per-view! per-view! Morning Of JHP Insider: You have less than 24 hours to get the word out! Don’t be shy about continuing to post. Focus: Facebook and Twitter. Use the posts below. It’s #UFC262 fight morning! Don’t It’s #UFC262 fight morning! Don’t #UFC262 is tonight! We can’t wait forget to join us tonight at 10 p.m. forget to join us tonight at 10 p.m. to see all of our favorite fans in the ET for a fun-filled night of fights! ET for a fun-filled night of fights! house! Call us directly if you have any questions about the watch party. XXX-XXX-XXXX Need help? Contact us at 1-800-557-4263. Afternoon Of JHP Insider: This is your last push before fans head out for the fights. It’s not too late to catch their attention. Focus: Facebook and Twitter. Use the posts below. #UFC262 PPV starts at 10 p.m. ET, #UFC262 PPV starts at 10 p.m. ET, but start your night off early with but start your night off early with us. Come in & find a spot before it’s us. Come in & find a spot before it’s too late! too late! Evening Of JHP Insider: This is your last push before fans head out for the fights. It’s not too late to catch their attention. Focus: Facebook and Twitter. Use the posts below. #UFC262 is tonight! We can’t wait #UFC262 is tonight! We can’t wait to see all of our favorite fans in the to see all of our favorite fans in the house! Call us directly if you have house! Call us directly if you have any questions about the watch any questions about the watch party. XXX-XXX-XXXX party. XXX-XXX-XXXX *Use your Snapchat and Instagram stories to show the UFC fans following you that your bar is the place to be on fight night by scanning the crowd. Questions? Email [email protected]. Post Event JHP Insider: Start prepping for your next event. Focus: Facebook, Twitter and Instagram. Use your photos from UFC 262 and use #JHPUFC. #JHPUFC #UFC262 was a great #JHPUFC #UFC262 was a great #JHPUFC #UFC262 was a great success! We are already looking success! We are already looking success! We are already looking forward to the next pay-per-view! forward to the next pay-per-view! forward to the next pay-per-view! *Insert your watch party photo* Questions or concerns? Email us at [email protected] or call 1-800-557-4263 for more information!.
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