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2015 Artswave Annual Report

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2015 Artswave Annual Report 2015 ANNUAL REPORT in action CAMPAIGN RESULTS 2015 ANNUAL REPORT What an incredible year! On April 30, 2015 SOURCES OF SUPPORT we celebrated our largest campaign Individual Corporate (Non-Workplace) ever with more than 42,000 donors 9% 27% contributing $12,250,000 – a new 63% 6% INDIVIDUALS national record. 4% 54% In the coming months, ArtsWave will its infrastructure. The arts, and education, invest those dollars in more than 100 are its “software”… and just as essential Individual arts and community organizations for fueling the region’s growth. We are Restricted (Workplace across the region that are creating so grateful to Tom, the Campaign Foundations/Misc. Campaigns) a more connected community and a Cabinet, our Board President Lisa Sauer vibrant economy. and our Board of Trustees for their vision and leadership. COMPANIES/ I’ve heard a few comments that these ORGANIZATIONS/ results are impressive for “a city our size.” On the ground level, thousands of 461 RESTAURANTS As much as I understand the sentiment, volunteers, workplace campaign participated in this I think we are selling ourselves short coordinators, CincySings participants, and year’s campaign with this qualifier. With this campaign, arts partners worked to inspire giving by Cincinnati has done something that sharing examples of ArtsWave in Action. other cities, large or small or in between, As we gather more data and stories about NUMBER OF DONORS can only envy. We’ve shown our unique the collective impact of the arts, more 42,184 capacity for collaborative action around companies and donors are stepping up 40,076 things that we value—namely, a thriving, to provide support. More support leads innovative, and inclusive arts scene. to more investment and leads to greater 38,487 impact for all who live here. There have been lots of heroes along the way. ArtsWave’s Community Campaign For any region, large or small, the results 37,854 Chairman Tom Williams and his entire of this campaign would be extraordinary. 37,181 Cabinet worked tirelessly to push us to Yet it feels like a uniquely Cincinnati our goal, and then to our stretch goal. story — the kind of thing that can only 2011 2012 2013 2014 2015 Tom jumped all in to meet the challenge happen in a place where everyone feels of surpassing ArtsWave’s own record a collective responsibility to improve the set in 2014 — and he did it with the quality of life for everyone. Together, we’re COMPANIES/ astute recognition that other economic creating community through the arts. ORGANIZATIONS development projects he has helped to 256 ran workplace giving drive are about the region’s “hardware,” ALECIA KINTNER campaigns President & CEO TOM Expanding the base of support to include more companies was WILLIAMS an important evolution of this campaign and one that I hope sets 1 Chair of the 2015 a strong direction for the future. A combined campaign of this campaign and Partner, President “ magnitude has real impact on our development and identity & CEO of North as a region, and cannot be taken for granted. American Properties ” CAMPAIGN RESULTS 2015 ANNUAL REPORT What does it mean to be the largest community arts campaign in the country? $12,250,000in community contributions is a big number… But it doesn’t capture the full scope of our region’s amazing commitment to All of this adds up to a more connected and vibrant region. Thank you for helping us exceed our the arts. Here are a few more impressive numbers from the 2015 campaign: 2015 goal and for keeping Cincinnati at the top of the list for community support for the arts. CAMPAIGN HISTORY: 461 2,500 7,660 12,000 2,200 100+ 250+ A RECORD-BREAKING YEAR COMPANIES NEW GIFTS NEW DONORS ATTENDEES TICKETS ARTS AND PEOPLE SHOWED made corporate gifts at $75 ArtsPass level, and an estimated at Macy’s Arts Sampler sold to April Cincinnati COMMUNITY US THEIR 2011 $11 and/or ran workplace thanks in part to a new 42,000 total donors weekend Reds games, with $5 per ORGANIZATIONS “ARTSWAVE” VIA campaigns incentive of Cincinnati ticket going to ArtsWave supported by the SOCIAL MEDIA $11.2 • 65 new companies Reds tickets 2012 campaign on Facebook, Twitter, • $152,000+ from small and Instagram and mid-size companies 2013 $11.5 1,700 93 4,500 1,000+ 200+ 350+ 1,000+ 2014 $12 ATTENDEES SINGERS YP DONORS LEADERSHIP NEW WOMEN’S EMPLOYEE 2 at ArtsWave’s participating in (under 40) contributing DONORS LEADERSHIP LEADERSHIP CAMPAIGN 2015 $12,250,000 3 CincySings event, CincySings more than $600,000 (giving more than DONORS ROUNDTABLE COORDINATOR hosted by Drew Lachey 0 $3 $6 $9 $12 $15 $1,500 each) MEMBERS VOLUNTEERS in millions CAMPAIGN RESULTS 2015 ANNUAL REPORT ArtsWave expanded several creative initiatives to increase awareness, engagement, and contributions to the 2015 campaign. More than 30 local restaurants, bars, and breweries supported the campaign with “Toast to the Arts” drink offers and events that allowed community members to dine out and give back. The Cincinnati Reds highlights extended their partnership with ArtsWave by creating a special discount on Reds tickets for the month of April and offering 2 free Reds tickets to donors who of the campaign increased their gift. More than 12,000 people attended the Macy’s Arts Sampler weekend showcasing the area’s arts organizations and the wide variety of experiences they offer. A special day of events at Music Hall brought families from all over the tri-state and culminated in a joint concert In 2015, ArtsWave focused on increasing sponsored by Dewey’s Pizza. ArtsWave’s CincySings choral engagement in the arts through a wide variety competition featuring employee choirs from top regional companies expanded of partnerships. From employee choirs onstage in its second year. Choirs from 12 local companies performed in front of an at Music Hall to local restaurant guests making a audience of 1,800 at Cincinnati Music Toast to the Arts, people across the region made Hall on April 8. The Carol Ann and Ralph V. Haile, Jr./US Bank Foundation provided a new connections through ArtsWave. $100,000 challenge grant to match new and increased gifts from community members. And, the Western & Southern Financial Fund matched all new and increased leadership gifts up to $100,000. Participants in these activities become more deeply invested not just in the arts, but in the region. The more people are engaged in the arts, the greater the ripple effect of benefits are felt by the entire community. Cincinnati Public Employees from Macy’s Arts Sampler 2015 Fifth Third Bank FULL PAGE IMAGE: Arts Alive! Pavilion P&G loves the arts Stars created by Macy’s 4 Schools kick off Givaudan celebrate CincySings team Cincinnati Pops at Great at the Midwest Black employees for their 5 their ArtsWave 2015 with Mr. Red with the Gapper American Ball Park Family Reunion annual campaign campaign CAMPAIGN RESULTS 2015 ANNUAL REPORT ArtsWave Impact Evolution 2008 Shifting Patterns of Support Fine Arts Fund saw that historic patterns of arts support and engagement were shifting. Realized we — and the arts 78% we support — needed to change or risk irrelevancy. 1 DATA 2 TREND 3 RESEARCH 4 INSIGHT ArtsWave’s citizen donors Corporate funders asking Public values two key Citizen donors saw the are not the same people “What is the quantifiable community benefits of Fine Arts Fund brand as local arts consumers. impact of our investment in the arts – regardless of as reinforcing negative 78% of ArtsWave donors the arts?” personal experience. stereotypes about the had not visited one of the arts: expensive, exclusive, major arts institutions in old-fashioned. the past 5 years. 2010 NEW NAME NEW MISSION/ Repositioning 1 2 AND BRAND GRANTMAKING PROCESS for Relevance ArtsWave brand designed to Arts Community Impact Agenda – two be inclusive, innovative, and goals aligned to what the public values: inspiring to citizen donors. 1) More Connected Community; and Sustainability 2) More Vibrant Economy. INCREASED IMPACT & 2012 3 SUPPORT 4 INNOVATION In the aftermath of the Great Arts organizations began Recession, new brand and learning to measure their Inspiring New Support agenda helps to rebuild the community impact and Community Campaign – flat innovating new ways to and Innovation at $11 million in 2009, 2010, increase that impact. $12.25 and 2011; increasing steadily MILLION to $12.25 million (largest $11 ever) in 2015. MILLION LISA SAUER Our regional arts organizations have become more adept at Board Chair, measuring impact and leveraging it in communication with patrons, 2015 Charting a Path to the Future ArtsWave and Vice President Product donors and ArtsWave. ArtsWave is building on this momentum as 6 COLLECTIVE ACTION INSPIRES Supply, Global we look for opportunities to align the collective impact of the arts 7 Home Products “ 2 INCREASED INVESTMENT with broader community priorities and reach more people across 1 BLUEPRINT FOR COLLECTIVE ACTION & External Supply Solutions, P&G the region. ArtsWave introduces a 10-year action plan to drive The more we work together to create impact, the more relevant collective impact on community goals important to we are to the community and the more the community invests citizen donors. in the arts, which allows for even greater impact. ” CAMPAIGN RESULTS 2015 ANNUAL REPORT ArtsWave supports more than 100 arts organizations in 35 communities across the region. in action across the region ARTSWAVE GRANT RECIPIENTS: SEPTEMBER 2014 - AUGUST 2015 NORTHERN WEST NORTH EAST Ohio Valley Woodturners Cincinnati Men’s Chorus Ensemble Theatre of Partnership for Innovation Catacoustic Consort Greater Cincinnati Earth Guild Cincinnati in Education (PIE) Day Coalition KENTUCKY Arts Connect - Blue Ash-Montgomery Artsy Fartsy Cincinnati Opera CET Woman’s Art Club of Association Exhale Dance Tribe Prairie, Inc.
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