North West Leicestershire District Council RETAIL CAPACITY STUDY

Main Report June 2005

ROGER TYM & PARTNERS

3 Museum Square Leicester LE1 6UF t 0116 249 3970 f 0116 249 3971 e [email protected] w www.tymconsult.com

This document is formatted for double-sided printing.

CONTENTS

1 INSTRUCTIONS AND OUTLINE OF REPORT ...... 1 Instructions ...... 1 Structure of Remainder of Report ...... 1 2 THE REQUIREMENTS OF NATIONAL AND REGIONAL PLANNING POLICY ...... 3 National Policy Guidance...... 3 The Government’s Objectives...... 3 Positive Planning for Town Centres: A Plan-led Approach ...... 4 Development Control ...... 9 Monitoring and Review ...... 12 Conclusions and Changes in Emphasis...... 13 Regional Spatial Strategy for the East Midlands (RSS8) ...... 14 3 REVIEW OF LOCAL POLICY...... 17 North West Leicestershire Local Plan (August 2002)...... 17 Partnership for Improving North West Leicestershire - North West Leicestershire Community Strategy: Working Together for a Better Future (March 2004) ...... 18 Town Centre Consultancy Service – Ashby-de-la-Zouch Town Centre Strategy Action Plan: The Future ...... 18 Town Centre Consultancy Service – ‘Caring for Coalville’: Town Centre Master Plan (July 2004)...... 20 4 CENTRE HEALTH CHECKS AND QUALITATIVE NEED ...... 23 Introduction...... 23 Boundary of the Area to Which the Health Checks Apply ...... 23 Ashby-de-la-Zouch Health Check ...... 24 Coalville Health Check...... 29 Castle Donington Health Check...... 33 Ibstock Health Check...... 34 Measham Health Check...... 35 5 REVIEW OF PREVIOUS RETAIL STUDIES...... 37 Introduction...... 37 ‘Regional Town Centres Study’ – DTZ Pieda, March 2003...... 37 ‘Central Leicestershire Retail Study’ – CgMs, May 2003 ...... 38 ‘Leicester City Centre Capacity Study’ – RTP, 2003 and 2005 ...... 39 ‘Appraisal of Proposed Comparison Retail Developments, Ashby-de-la-Zouch’ – RTP, April 2004...... 39 6 CURRENT PATTERNS OF RETAIL AND LEISURE VISITS ...... 41 Introduction...... 41 Overall Convenience (Food and Groceries) Shopping Patterns ...... 42 Overall Comparison Shopping Patterns...... 43 Leisure Patterns...... 44 7 ASSESSMENT OF FUTURE RETAIL EXPENDITURE CAPACITY ...... 47 Key Aspects of Retail Spending Patterns ...... 47 Quantitative Assessment of Need for Further Convenience Floorspace...... 47 Conclusion on Quantitative Need in the Convenience Sector...... 51 Quantitative Assessment of Need for Further Comparison Floorspace ...... 51 Converting Residual Comparison Expenditure to Net Sales Floorspace Requirements54 8 MONITORING FRAMEWORK...... 57 Introduction...... 57 Guidance on Monitoring...... 57 The Monitoring Framework ...... 58

North West Leicestershire Retail Capacity Study Main Report

1 INSTRUCTIONS AND OUTLINE OF REPORT Instructions 1.1 In November 2004 North West Leicestershire District Council commissioned Roger Tym & Partners to undertake a retail capacity study to inform the Council’s Local Development Framework by assessing the role and contribution that Ashby-de-la- Zouch and Coalville town centres - and Castle Donington, Ibstock and Measham village centres - can make towards meeting future retail needs. The study brief sets the following key aims: to undertake a qualitative assessment of Ashby-de-la-Zouch, Coalville, Castle Donington, Ibstock and Measham centres; to assess the current and future need for additional comparison and convenience retail floorspace in North West Leicestershire District, focusing on Ashby-De-La- Zouch and Coalville; and to develop a Monitoring Framework to enable the District Council to keep the study up-to-date. 1.2 The study brief does not require the formulation of a District-wide retail strategy. The Council intends to use this study to inform the development of a retail strategy. Accordingly, we confine our report to identification of key quantitative and qualitative needs. In responding to the brief, we thus grouped the tasks to be undertaken under six main headings, as follows: a) review of national and regional planning policy, to inform the study; b) market research by means of a survey of households to establish current patterns of food (convenience) and non-food (comparison) retail spending and leisure visits, and the conditions likely to be necessary to secure an increase in the expenditure retention level; c) a quantitative assessment of future expenditure capacity and an assessment of need for future retail development, based on qualitative as well as quantitative factors; d) health checks of the two town centres and three village centres, informed by an on- foot survey of each centre to identify retail and leisure development opportunities, requirements for land assembly and so on, and by face-to-face consultations with key stakeholders; e) formulation of a Monitoring Framework to enable the Council to update the indicators used in the study; and f) synthesis of key study findings in relation to quantitative and qualitative needs, so as to assist the Council in the formulation of a District-wide retail strategy. Structure of Remainder of Report 1.3 The remainder of our report is structured as follows: Section 2 outlines the requirements of the national and regional policy context. Section 3 provides a review of local policies and town centre studies for Ashby-de- la-Zouch and Coalville. Section 4 sets out the findings of our assessment of the health of North West Leicestershire’s town and village centres in relation to the indicators set out in PPS6, taking into account our appreciation of the key issues that are currently affecting – or which could have a bearing on – the centres’ performance as foci of retail and leisure activity.

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Section 5 provides a review of previous retail studies that have been undertaken recently in the Leicestershire area. Section 6 provides our assessment of the current patterns of retail spending in the comparison and convenience sectors and the pattern of leisure visits, based on the results of a comprehensive survey of 853 households resident within North West Leicestershire. Section 7 assesses the quantitative need for further comparison and convenience floorspace in the periods up to 2008, 2011 and 2016 under various scenarios taking into account development commitments and other claims on expenditure growth. Section 8 provides details of our Monitoring Framework, including details of the indicators that we assessed in the health check exercise, data sources, and our suggested monitoring frequency for each indicator. 1.4 The report is accompanied by four separately bound volumes entitled: a) Annex 1 - Household Survey (NEMS Results); b) Annex 2 - Household Survey Technical Paper – Methodology and Key Findings; c) Annex 3 - Capacity Spreadsheets for the Comparison and Convenience Sectors; and d) Annex 4 – Appendices to the Main Report.

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2 THE REQUIREMENTS OF NATIONAL AND REGIONAL PLANNING POLICY National Policy Guidance Introduction 2.1 The relevant national policy context, in so far as it relates to town centres and the location of new retail and leisure developments, is set, in the main, by the recently published PPS6 which replaces1 PPG6 and the subsequent Parliamentary answers of 5 December 1997 (Raynsford), 11 February 1999 (Caborn) and 10 April 2003 (McNulty). PPS6 also replaces the Government’s Responses to the Select Committees of July 1997 and May 2000. 2.2 The new PPS6 is structured under four sections which deal with: the Government’s objectives; the plan-led approach to positive planning for town centres; the assessment of proposed developments; and measuring and monitoring the vitality and viability of town centres. The Government’s Objectives 2.3 The very first paragraph of PPS6 makes it clear that ‘sustainable development is the core principle underpinning planning’ and that ‘the planning system has a key role in facilitating and promoting sustainable and inclusive patterns of development, including the creation of vital and viable town centres’. The Government’s key objective for town centres2, therefore, is to promote their vitality and viability (paragraph 1.3). 2.4 The Government’s second tier objectives are set out in paragraph 1.4; these can be summarised as: enhancing consumer choice; supporting efficient, competitive and innovative retail and leisure sectors and improving their productivity; and improving accessibility to existing and new development by a choice of means of transport. 2.5 Paragraph 1.5 then sets out the Government’s wider objectives; these can be summarised as: the promotion of social inclusion by ensuring access to a range of town centre uses and rectifying deficiencies; the regeneration of deprived areas; the promotion of economic growth; the delivery of more sustainable patterns of development; and the promotion of high quality and inclusive design, enhanced public realm and an accessible and safe environment.

1 See footnote on page 1 of PPS6. 2 See footnote 3 on page 5 of PPS6 which states that references to ‘town centres’ and ‘centres’ throughout the policy statement apply to all types of centres described in Table 1 of Annex A, i.e. city, town, district and local centres, but not small parades of purely neighbourhood significance.

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2.6 Regional planning bodies (RPBs) and local authorities (LPAs) are therefore required to implement these Government objectives by planning positively for the growth and development of town centres, whilst not restricting competition or innovation (paragraphs 1.6 and 1.7). The main town centre uses to which PPS6 applies are retail, leisure, offices and arts, cultural and tourism facilities (paragraph 1.8), with housing said to be ‘…an important element in most mixed-use, multi-storey developments’ (paragraph 1.9). Positive Planning for Town Centres: A Plan-led Approach Introduction 2.7 The introduction to Section 2 of PPS6 calls upon RPBs and LPAs to : actively promote growth and manage change in town centres; define a network and hierarchy of centres, each performing their appropriate role to meet the needs of their catchments; and adopt a proactive and plan-led approach to planning for town centres through regional and local planning. 2.8 We consider it appropriate to summarise the requirements in a different and more logical order, starting with the role of regional plans. The Role of Regional Plans 2.9 Paragraphs 2.12 to 2.14 of PPS6 set out the requirements placed on RPBs in developing their Regional Spatial Strategies (RSSs). The over-riding requirement is for RPBs to set out a vision and strategy for the region’s growth, particularly for higher level centres, and provide a strategic framework for planning at the local level. In particular, RPBs must: develop a strategic framework for the development of a network of centres, taking into account the need to avoid an over concentration of growth in the higher level centres; make strategic choices about those centres of regional and sub-regional significance where major growth should be encouraged; identify the need for new centres to be developed in areas of planned major growth; assess the need for additional floorspace in the comparison retail, leisure and office sectors over the period of the RSS and for five yearly periods within it and, having regard to capacity and accessibility considerations, they must identify where the identified needs would best be met; and identify the need for major town centre development of regional or sub-regional significance. 2.10 However, PPS6 is clear that new or expanded regional or sub-regional shopping centres located in out-of-centre locations are unlikely to meet the requirements of national policy (paragraph 2.14). Networks and Hierarchies 2.11 Paragraphs 2.9 to 2.11 of PPS6 provide further advice in relation to the development the network and hierarchy of centres, but – in this part of the policy statement – the advice is in relation to both the regional and local levels. Thus, authorities must plan carefully how to distribute any identified growth at both regional and local levels. In defining their spatial objectives, RPBs and LPAs: ‘…should consider whether there is a need to rebalance the network of centres to ensure that it is not overly dominated by the largest centres, that there is a more

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even distribution of town centre uses, and that people’s everyday needs are met at the local level’ (paragraph 2.9). 2.12 Thus, in developing the network and hierarchy, RPBs and LPAs are required to consider: a) whether there is a need to avoid over concentration of growth in the higher level centres; b) the need for investment in those centres requiring to be regenerated; and c) the need to address deficiencies in the network (paragraph 2.9) 2.13 Any change in the role and function of centres – upward or downward – must come through the development plan process, rather than through planning applications, with higher order centres dealt with in the RSS and with lower order centres dealt with through the development plan documents (paragraph 2.10). Promoting Growth and Managing Change 2.14 Paragraphs 2.3 to 2.8 of PPS6 turn to the role of LPAs in promoting growth and managing change in town centres. Paragraph 2.3 states that LPAs should – within the regional planning context – actively plan for growth and the management of change in town centres over the period of their development plan documents by: a) selecting appropriate existing centres to accommodate growth, making the best use of existing land and buildings, but extending the centres where appropriate; b) managing the role of existing centres through the promotion of specialist activities, or specific types of uses; and c) planning for new centres of an appropriate scale in areas of significant growth, or where there are deficiencies in the existing network. 2.15 Paragraph 2.4 urges that growth should be accommodated, wherever possible, through ‘…more efficient use of land and buildings within existing centres’. However, LPAs ‘…should also seek to ensure that the number and size of sites identified for development or redevelopment are sufficient to meet the scale and type of need identified’. 2.16 Where growth cannot be accommodated within existing centres, paragraph 2.5 advises LPAs to plan for: a) the extension of the primary shopping area, if there is a need for additional retail provision; and b) the extension of the town centre, to accommodate other main town centre uses. 2.17 Of crucial importance, however, is the Government’s recognition that: ‘Extension of the primary shopping area or town centre may also be appropriate where a need for large developments has been identified and this cannot be accommodated within the centre. Larger stores may deliver benefits for consumers and local planning authorities should seek to make provision for them in this context’ (paragraph 2.6). 2.18 However, whilst PPS6 gives recognition to the role of large stores, there is no replication of the provisions of paragraph 3.3 of the now replaced PPG6 which had stated that ‘some types of retailers, such as large stores selling bulky goods, may not be able to find suitable sites either in or on the edge of the town centre’. 2.19 Where existing centres are in decline, PPS6 advises LPAs to ‘…assess the scope for consolidating and strengthening these centres by seeking to focus a wider range of uses there, promote the diversification of uses and improve the environment’ (paragraph 2.8). However, where a reversal of decline is not possible, LPAs are advised to consider a reclassification of the centre, so as to reflect its revised status in

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the hierarchy, and the adoption of policies which allow retail units to change to other uses, whilst seeking to retain vital services such as post offices and pharmacies. The Role of Plans at the Local Level 2.20 Paragraphs 2.15 to 2.18 of PPS6 deal, specifically, with the role of the forward planning system at the local level. Paragraph 2.15 requires LPAs to adopt a positive and proactive approach to planning for the future of all types of centres within their areas. Thus, in line with the RSS and their community strategies, LPAs should, prepare a core strategy development plan document which sets out ‘…a spatial vision and strategy for the network and hierarchy of centres, including local centres, within their area, setting out how the role of different centres will contribute to the overall spatial vision for their area’. 2.21 Paragraph 2.16 urges LPAs to work with stakeholders and the community so as to: a) assess the need for new floorspace for retail, leisure and other town centre uses, taking account of both quantitative and qualitative considerations; b) identify deficiencies in existing provision, assess the capacity of existing centres to accommodate new development and identify centres in decline where change needs to be managed; c) identify the centres where development will be focused, as well as the need for any new centres of local importance; d) define the extent of the primary shopping area and the town centre on their Proposals Map; e) identify and allocate sites in accordance with the considerations set out in paragraphs 2.28 to 2.51; f) review existing land use allocations; g) promote investment in deprived areas by identifying opportunities for growth and improved access; h) set out criteria based policies for assessing proposals on sites not allocated in development plan documents; and i) distinguish between primary and secondary frontages. 2.22 Paragraphs 2.19 to 2.22 of PPS6 then proceed to highlight the need for high quality and inclusive design, the importance of accessibility and safety and the need for efficient use of land through the promotion of higher-density mixed-use development. Paragraphs 2.23 and 2.26 deal with the management of the evening economy and the need for a range of leisure, cultural and tourism activities and paragraph 2.27 seeks to promote the retention and enhancement of existing markets and, where appropriate, the creation of new ones. Site Selection and Land Assembly 2.23 Paragraphs 2.28 to 2.52 deal with site selection and land assembly in the forward planning process. Paragraph 2.28 sets out the five key considerations for local authorities when they are selecting sites for development; these are to: ‘a) assess the need for development (paragraphs 2.32-2.40); b) identify the appropriate scale of development (paragraphs 2.41-2.43); c) apply the sequential approach to site selection (paragraphs 2.44-2.47); d) assess the impact of development on existing centres (paragraph 2.48); and e) ensure that locations are accessible and well serviced by a choice of means of transport (paragraphs 2.49-2.50).’

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2.24 These considerations match the development control tests set out in paragraph 3.4 of PPS6. In applying them in the development plan preparation process, LPAs are required to work closely with retailers, leisure operators, developers, other stakeholders and the wider community and paragraph 2.31 makes it clear that LPAs may need to make choices between competing development pressures in their town centres. Need for Development 2.25 Paragraph 2.32 states that need assessments should be carried out as part of the plan preparation and review process, that they should be updated regularly and that LPAs should take account of the regional spatial strategy. Indeed, the LPAs’ assessments of need ‘…should inform and be informed by the regional needs assessments and form part of the evidence base for development plan documents’. 2.26 Further guidance on the assessment of need is to be published separately. Paragraphs 2.33 and 2.34 of PPS6 make it clear, however, that LPAs should place greater weight on quantitative need for specific types of retail and leisure developments taking into account population change, forecast change in expenditure for specific classes of goods and forecast improvements in productivity in the use of existing floorspace. 2.27 Nevertheless, an important qualitative consideration will be the need to improve the range of services and facilities in deprived areas (paragraph 2.35). Another consideration which may be taken into account in the assessment of qualitative need is the degree to which existing shops may be over-trading (paragraph 2.36). However, regeneration and employment impacts – whilst capable of being material considerations – are not indicators of retail need (paragraph 2.37). 2.28 LPAs are also required to assess the need for new office floorspace over the development plan document period. Paragraph 2.39 states that they should take account of the RSS which will incorporate employment forecasts and the identification of suitable broad locations where regionally significant office development should be located (paragraph 2.39). LPAs must also take account of the physical capacity of their town centres and their roles in the hierarchy in planning for new office development and they must consider the needs for other main town centre uses. Appropriate Scale 2.29 Paragraph 2.41 states that: ‘In selecting suitable sites for development, local planning authorities should ensure that the scale of opportunities identified are directly related to the role and function of the centre and its catchment’. 2.30 As a consequence, paragraph 2.42 states that ‘…local centres will generally be inappropriate locations for large scale new development…’ and that LPAs ‘…should therefore consider setting an indicative upper limit for the scale of developments likely to be permissible in different types of centres…’. If a need is identified for larger format developments, paragraph 2.43 indicates that sites should be identified within or on the edge of ‘city centres’ and ‘town centres’, as defined in Table 1 of Annex A to PPS6. Sequential Approach to Site Selection 2.31 Paragraph 2.44 of PPS6 sets the order of preference in applying the sequential approach, as follows: first, locations within existing centres, but subject to caveats relating to suitability, availability and scale in relation to the function of the centre; second, edge-of-centre locations, with a preference given to sites that are, or will be, well connected to the centre; and then

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out-of-centre sites, with preference given to sites which are, or will be, well served by a choice of means of transport and those with a high likelihood of forming links with the centre. 2.32 It is important to note that the distance threshold for the purposes of the ‘edge-of- centre’ definition, varies from up to 300 metres from the primary shopping area for retail use, to within 300 metres of a town centre boundary for all other main town centre uses (as set out in Table 2 of Annex A of PPS6). It is also noteworthy that LPAs are required to give weight to those locations that best serve the needs of deprived areas when considering alternative sites at the same level in the sequential ranking (paragraph 2.44). 2.33 In line with the earlier advice in the now replaced PPG6, there is a requirement for flexibility and realism on the part of both LPAs and developers/operators when discussing the identification of sites for inclusion in development plan documents. Sites must be available, or likely to become available for development during the development plan document period, and capable of accommodating a range of business models, all parties having been flexible in relation to scale, format, car parking provision and the scope for disaggregation (paragraph 2.45). 2.34 A new requirement, however, is for development plan documents to include phasing policies so as to ensure that preferred locations are developed ahead of less central locations (paragraph 2.46). 2.35 Further guidance on the sequential approach is to be published separately (paragraph 2.47). Assess Impact 2.36 If LPAs are proposing to allocate sites in ‘edge-of-centre’ or ‘out-of-centre’ locations, they must assess the potential impact on centres within the catchment area of the potential development (paragraph 2.48). In our assessment, this provision would seem to confirm that the Government is not seeking to impose a moratorium against ‘out-of-centre’ development, albeit that such development is likely to be rare. LPAs must also assess the potential impact on other centres of those allocations within a centre which would substantially increase its attraction vis-à-vis other centres (paragraph 2.48). Ensure Locations are Accessible 2.37 Paragraph 2.49 of PPS6 confirms PPG13’s aspiration to reduce the need to travel, to reduce reliance on the private car and to ensure that everyone has good access to a range of facilities. As a consequence, in selecting sites for allocation, LPAs are required to have regard to the accessibility of the site by a choice of means of transport and the potential impact of its development on car use, traffic and congestion. In rural areas the focus for development is to be in market towns and large villages. Other Relevant Matters 2.38 After assessing the sites against the five considerations set out in paragraph 2.28 of PPS6, LPAs are able to consider other matters such as physical regeneration, the likely net employment impact, the potential impact on economic growth and the potential impact on social inclusion (paragraph 2.51). Assembling Sites 2.39 Paragraph 2.52 states that LPAs ‘…should allocate sufficient sites to meet the identified need for at least the first five years from the adoption of their development plan documents…’. LPAs are also required to consider the scope for site assembly using their CPO powers in order to ensure that suitable sites are brought forward for development.

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Designation of New Centres 2.40 Paragraph 2.53 repeats the advice that ‘new centres should be designated through the plan-making process where the need for them has been established, such as in areas of significant growth, or where there are deficiencies in the existing network of centres, with priority given to deprived areas…..whether this is done at the regional or local level will depend on the size of the proposed centre and its proposed role in the hierarchy of existing centres…’ PPS6 is clear, however, that existing out-of-centre facilities must not be regarded as ‘centres’, unless they are identified as such in the RSS and/or in development plan documents (paragraph 2.54). Providing for Local Shopping and Other Services 2.41 Paragraphs 2.55 to 2.59 are concerned with the provision for local shopping and other services. There is emphasis on the need for a network of local centres, so as to meet people’s day-to-day needs and provide a focus for local services. LPAs are encouraged to seek to rectify any deficiencies in local provision, especially in deprived areas, through liaison with the local community, retail operators and other stakeholders. Further guidance on the preparation of strategies for smaller centres is to be published separately. Rural Centres 2.42 Paragraphs 2.60 to 2.64 of PPS6 deal with rural centres. Market towns and villages, as expected, are to be the main service centres in rural areas and the focus for economic development. Paragraph 2.61 states that the Government is committed to helping market towns manage the process of change and to strengthen their role as service centres, but there is little guidance as to how this aspiration is to be achieved. Development Control 2.43 Section 3 of PPS6 sets out the considerations to be taken into account by LPAs in determining planning applications for all proposals relating to main town centre uses – whether in the form of new development, redevelopment, extensions, changes of use, renewals of extant planning permissions or applications to vary or remove existing conditions (paragraph 3.1). 2.44 First, it is important to note the provisions of paragraph 3.3, which states that: ‘The key considerations for identifying sites for allocation in development plan documents, as set out in Chapter 2, apply equally to the assessment of planning applications,’ so that Chapter 3 ‘…sets out only the additional detail relevant to the consideration of planning applications, and should be read in conjunction with Chapter 2’. 2.45 Thus, paragraph 3.4 sets out the same five tests for applicants as apply to LPAs in allocating sites in the development plan preparation process (as set out earlier in paragraph 2.28). We discuss each test in turn, but before doing so we emphasis the provisions of paragraph 3.5, which states that ‘…as a general rule the development should satisfy all these considerations’. Assessing the Need for Development 2.46 The first point to note is that applicants are not required to demonstrate the need for retail proposals located within the primary shopping area, or for other main town centre uses located within the town centre (paragraph 3.8). However, paragraph 3.9 states that ‘…need must be demonstrated for any application for a main town centre use which would be in an edge-of-centre or out-of-centre location and which is not in accordance with an up to date development plan document strategy’ (our emphasis). There is no minimum floorspace size threshold below which the test of need does not apply.

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2.47 Additional guidance on the assessment of quantitative need in relation to retail and leisure proposals is set out in paragraph 3.10, which states that the need assessment should be: a) based on the assessment carried out for the development plan document, updated as required; b) related to the class of goods to be sold; c) assessed, normally, no more than five years ahead; and d) based on a catchment area that is well related to the size and function of the proposed development and which takes account of competing centres. Scale 2.48 There is no further advice in relation to the issue of scale and paragraph 3.12 merely refers to advice already set out previously in Section 2. The Sequential Test 2.49 The sequential test applies to ‘…all development proposals for sites that are not in an existing centre nor allocated in an up-to-date development plan document’ (paragraph 3.13, our emphasis). As is the case with the need test, there is no minimum floorspace size threshold below which the sequential test does not apply. 2.50 Paragraph 3.13 goes on to state that the relevant centres in which to search for sites will depend on: the overall strategy set out in the development plan; the nature and scale of the development; and the catchment that the development seeks to serve. 2.51 In applying the sequential approach developers and operators are required to demonstrate flexibility in relation to scale, format, car parking provision and the scope for disaggregation. The key purpose of the exercise ‘…is to explore the possibility of enabling the development to fit onto more central sites by reducing the footprint of the proposal ‘ (paragraph 3.16); this may involve a reduction in floorspace, more innovative site layouts, multi-storey development and reduced car parking. 2.52 Nevertheless, PPS6 retains the onus on LPAs to be ‘…realistic in considering whether sites are suitable, viable and available’ (paragraph 3.16). LPAs are also required to ‘…take into account any genuine difficulties, which the applicant can demonstrate are likely to occur in operating the applicant’s business model from the sequentially preferable site, in terms of scale, format, car parking provision and the scope for disaggregation, such as where a retailer would be required to provide a significantly reduced range of products’. 2.53 Paragraph 3.17 retains the requirement to apply the test of disaggregation so as to assess whether the constituent parts of a development proposal that comprises several components can be accommodated on sites in sequentially preferable locations. Whilst paragraph 3.18 would seem to reverse the provisions in draft PPS6 that would have enabled the promoter of a single retail unit to escape the test of disaggregation, we consider the new advice to be confusing and contradictory; the first sentence of paragraph 3.18 seems to say, in effect, that a single retailer or single leisure operator should not be expected to disaggregate, provided the scope for disaggregation has been demonstrated. This is a nonsense and, in our opinion, an early clarification of the provisions of paragraph 3.18 is essential. 2.54 Paragraph 3.19 retains the PPG6 tests of ‘availability within a reasonable period of time’, ‘suitability’ and ‘viability’ in applying the sequential test. However, the phrase ‘within a reasonable period of time’ is to be determined on the merits of each particular case.

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Assessing Impact 2.55 Paragraph 3.20 requires impact assessments to be undertaken for any application for a main town centre use which would be in an edge-of-centre or out-of-centre location and which is not in accordance with an up-to-date development plan strategy. Paragraph 3.20 also provides that: ‘Where a significant development in a centre, not in accordance with the development plan strategy, would substantially increase the attraction of the centre and could have an impact on other centres, the impact on other centres will also need to be assessed’. 2.56 Paragraph 3.21 retains the PPG6 requirement to assess impact on a cumulative basis, taking into account recent permissions, developments under construction and completed developments. There is also an assertion at the end of paragraph 3.21 that ‘…the identification of need does not necessarily indicate that there will be no negative impact’. 2.57 In assessing potential impacts LPAs are required to consider the likelihood of: risk to the spatial planning strategy for the area; effects on future public or private investment; negative and positive (through clawback) impacts on the turnover of existing centres; changes to the range of services provided by centres; impact on the number of vacant properties in the primary shopping area; changes to the physical condition of the centre and to its role in the economic and social life of the community; and implications for the evening and night-time economy. 2.58 The level of detail and type of evidence required is to be proportionate to the scale of the proposal, but impact assessments will be required for all retail and leisure proposals of over 2,500 sq.m gross and occasionally for smaller developments (paragraph 3.23). Accessibility 2.59 In determining whether proposed developments are genuinely accessible, LPAs should assess distance from existing/proposed public transport facilities, frequency and capacity of public transport services and whether access for pedestrians, cyclists and disabled people is easy, safe and convenient. 2.60 LPAs must also assess whether the proposal is likely to have impacts on the overall distance travelled by car, local traffic levels and congestion, having taken account of any public transport and traffic management measures secured as a result of the development. Local Issues and Material Considerations 2.61 Paragraph 3.28 confirms the advice in Chapter 2 in stating that material considerations may include physical regeneration, employment considerations, economic growth and social inclusion. Extensions to Existing Development 2.62 Paragraph 3.29 confirms that all of the development control tests apply equally to proposals for extensions to facilities which are located in edge-of-centre and out-of- centre locations, but there is a floorspace threshold for extensions of 200 sq.m below which the sequential approach does not apply.

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Ancillary Uses 2.63 Shops proposed as ancillary elements to petrol filling stations, motorway service areas, sports stadia, rail stations, airports and so on must be limited in scale, genuinely ancillary and have a limited range of goods. Conditions 2.64 Paragraphs 3.31 and 3.32 retain PPG6’s stance in relation to the use of conditions which are designed to ensure that the character of a development cannot change over time so as to create a form of development which is unacceptable. Such conditions include: prevention of sub-division; controls on ancillary elements; limits to internal alterations designed to increase floorspace by specifying the maximum floorspace to be permitted, including any floorspace created by mezzanines; and limits to the ranges of goods to be sold and the mix of convenience and comparison goods. 2.65 Conditions are also advocated as a means for resolving issues relating to impacts on traffic and the amenity of local residents – for example, controls on the timing of deliveries. Monitoring and Review 2.66 Paragraph 4.1 of PPS6 suggests that comprehensive monitoring is essential to the effective planning and management of town centres. Reference is made to the provisions of the Planning and Compulsory Purchase Act 2004, which requires RPBs and LPAs to submit Annual Monitoring Reports that include analysis of performance against defined core output indicators, those of most relevance being: the amount of completed retail, office and leisure development (Indicator 4a); and the percentage of completed retail, office and leisure development in town centres (Indicator 4b). 2.67 Paragraph 4.3 identifies three further matters to be kept under review, as follows: ‘the network and hierarchy of centres (at both the regional and local levels); the need for further development (as set out in Chapter 2); and the vitality and viability of centres (at the local level)’ Measuring Vitality and Viability 2.68 The final paragraph of PPS6 sets out the key indicators to be used in measuring the vitality and viability of town centres and in monitoring their health; these can be summarised as follows: the diversity of main town centre uses (by number, type and amount of floorspace); the amount of retail, leisure and office floorspace in edge-of-centre and out-of- centre locations; the potential capacity for growth or change in the network; retailer representation; shopping rents; the proportion of vacant street level property;

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commercial yields; pedestrian flows; accessibility; customers’ and residents’ views and behaviour; perception of safety and occurrence of crime; and the state of the town centre’s environment. Conclusions and Changes in Emphasis 2.69 In our assessment, the key changes in national policy emphasis arising as a result of PPS6 are: a) a requirement for a much more proactive plan-led approach to planning for town centres through regional and local planning; b) much more emphasis on the need to develop a network and hierarchy of centres at both the regional and local levels; and c) a much greater involvement on the part of the public sector in the management and implementation of changes in town centres and in the monitoring of their vitality and viability. 2.70 Thus, RPBs are required to: a) set a vision and strategy for the region’s growth and a strategic framework for planning at the local level; b) develop a strategic framework for the development of a network of centres; c) make strategic choices about those centres of regional and sub-regional significance where major growth is to be encouraged; d) identify the need for new higher order centres; e) assess the need for additional floorspace in the comparison retail, leisure and office sectors; f) identify where needs would best be met having regard to capacity and accessibility considerations; and g) identify the need for major town centre development of regional or sub-regional significance. 2.71 In turn RPBs and LPAs are required to consider: a) whether there is a need to avoid an over-concentration of growth in the higher level centres; b) the need for investment in those centres requiring to be regenerated; and c) the need to address deficiencies in the network. 2.72 In preparing their development plan documents within the context set by the RSS, LPAs, in turn, must: a) select appropriate existing centres to accommodate growth, making the best use of existing land and buildings, but extending the centres where appropriate using tools such as the Action Plans, CPOs and strategies to address transport, land assembly, crime prevention and enhanced design; b) manage the role of existing centres through the promotion of specialist activities, or specific types of uses; and

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c) plan for new centres of an appropriate scale in areas of growth, or where there are deficiencies in the existing network. 2.73 Where growth cannot be accommodated within existing centres, LPAs are to plan for the extension of the primary shopping area, if there is a need for retail provision, and for the extension of the town centre as a whole to accommodate other main town centre uses. 2.74 The key considerations to apply in selecting sites for development remain similar to those identified in PPG6 and subsequent ministerial statements. However, there is more emphasis given to the issue of scale, so that LPAs are to consider setting indicative upper limits for the scale of development likely to be permissible in different types of centres. 2.75 Strong emphasis continues to be given to the sequential approach, but it does not appear that the Government is seeking to impose a moratorium against out-of-centre development, albeit that such development will be rare. If there is a need for larger stores, and they cannot be accommodated within the existing primary shopping area, they are to be directed to edge-of-centre locations. The guidance is unclear as to whether an individual retailer or leisure operator faces the test of disaggregation (paragraph 3.18), but all parties must demonstrate flexibility in relation to scale, format, design and the amount of car parking in seeking to promote development within existing centres. 2.76 We consider, however, that the new guidance is not particularly informative for LPAs that have town centres which face significant physical and environmental constraints to their expansion, such as spa towns, cathedral cities and so on. Nor is the policy statement of much assistance in helping RPBs and LPAs to choose between competing uses where the needs in the retail, leisure, office and cultural sectors are projected to substantially exceed the ability of existing centres – or indeed expanded centres – to accommodate them. 2.77 Finally, we consider that the guidance given in the new PPS6 in relation to the creation of new centres is totally inadequate. How are such new centres to become ‘town centres’ for the purpose of the Annex A typologies; how are RPBs and LPAs to benefit from the negative experience of some of the new towns; and how is the scale of such new centres to be determined? Regional Spatial Strategy for the East Midlands (RSS8) 2.78 Regional Spatial Strategy 8 (RSS8) was published in March 2005 following a partial revision of previous regional guidance. It includes issues raised by the Milton Keynes and South Midlands Sub-Regional Strategy (October 2004), which was undertaken in parallel. Previous regional guidance was provided by the Regional Planning Guidance for the East Midlands (RPG8), which was adopted in January 2002. Since the Planning and Compulsory Purchase Act came into effect in September 2004, RPGs have been prescribed as Regional Spatial Strategies (RSSs) and now form part of the statutory development plan. 2.79 RSS8 provides a broad development strategy for the East Midlands region up to 2021. The overall Vision for RSS8, as set by the East Midlands Regional Assembly’s Integrated Regional Strategy, is that ‘the East Midlands will be recognised as a region with a high quality of life and sustainable communities that thrives because of its vibrant economy, rich cultural and environmental diversity and the way it creatively addresses social inequalities, manages its resources and contributes to a safer, more inclusive society’. The Vision has been translated into ten main policy objectives, which will guide spatial development in the region. The objectives that are the most relevant to the North West Leicestershire Retail Capacity Study are:

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to address social exclusion, through the regeneration of disadvantaged areas and reducing regional inequalities in the distribution of employment, housing, health and other community facilities; to protect and where possible enhance the quality of the environment in urban and rural areas so as to make them safe and attractive places to live and work; to promote and improve economic prosperity, employment opportunities and regional competitiveness; and to improve accessibility to jobs, homes and services across the region by developing integrated transport, ensuring the improvement of opportunities for walking, cycling and the use of high quality public transport. 2.80 Urban renaissance is a core priority of the Spatial Strategy and is regarded as ‘the key to achieving a more sustainable pattern of development’. Policy 5 advises that development should be concentrated in urban areas. Significant levels of new development are to be directly primarily in the region’s five Principal Urban Areas (Derby, Leicester, Lincoln, Northampton and Nottingham); followed by concentration in the region’s growth towns (Corby, Kettering and Wellingborough); while appropriate development of a lesser scale should be located in the sub-regional centres, including Coalville, Hinckley and Loughborough. 2.81 Sub-regional centres, including Coalville, are identified in RSS8 for their ability to perform a complementary role to the Principal Urban Areas (PUAs). Sub-regional centres exhibit many of the characteristics of a PUA, but on a reduced scale. The Spatial Strategy states that sub-regional centres have the capacity to support sustainable development objectives through: the use of design-led approaches such as masterplanning and town centre renewal activity; providing opportunities for economic diversification; providing a range of services to support surrounding hinterlands; and being the most accessible centre in an area with a range of transport modes. 2.82 Market towns are also highlighted by RSS8, for the key role they play in the region’s rural areas, serving as centres for shopping, employment and service delivery. The future vitality of many rural areas will depend increasingly upon market towns. RSS8 comments in relation to Policy 6 that it is ‘crucial that the economic and service base of these settlements is consolidated and where appropriate enhanced’. 2.83 With respect to retailing and town centre development, RSS8 notes that ‘there is no clear retail hierarchy in the East Midlands’ and consequently a sub-area approach should be used to develop more localised strategies. Policy 23 encourages promotion of ‘the vitality and viability of existing town centres, including those in market towns’’. Policy 23 goes on to explain that ‘where town centres are underperforming, action should be taken to promote investment through design led initiatives and the development and implementation of town centre strategies’. 2.84 As well as outlining topic-based regional priorities, RSS8 contains more detailed policies in respect of the region’s five sub-areas. North West Leicestershire falls within the ‘Three Cities Sub-area’, so-named because three PUAs (Derby, Leicester and Nottingham) are located within this sub-area. RSS8 states that the three PUAs are, and will remain, the major commercial, industrial, administrative and cultural centres of the region. The sub-area also contains a number of large and medium-sized settlements. The sub-regional centres of Loughborough, Coalville and Hinckley are regarded as relatively free-standing, although their development needs should be considered in light of their relationship to the PUAs. RSS8 also comments upon the close local functional relationships which exist between Ashby, Swadlincote and Burton, and between Hinckley and Nuneaton.

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2.85 The ‘Three Cities Sub Area’ also contains the region’s only international airport, Nottingham East Midlands Airport, which is situated near to Castle Donington. The airport is a key national and regional asset, and is important both as a passenger and freight hub facility. RSS8 comments that in the past there has been pressure for development in the vicinity of the airport. However, RSS8 suggests that urbanisation of the area around the airport would not lead to a sustainable pattern of development, and would undermine the airport’s operational viability. Instead, airport-related development should be focused on surrounding urban areas, in particular the three PUAs and the sub-regional centre of Loughborough. 2.86 Finally, RSS8 did not involve a review of all parts of the previous RPG8 and did not update housing provision figures. A major review of the recently published RSS8 is already, therefore, expected. A revised RSS8 will roll the regional policies forward to 2026 and is anticipated for adoption in 2008.

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3 REVIEW OF LOCAL POLICY North West Leicestershire Local Plan (August 2002) 3.1 The North West Leicestershire Local Plan (1991-2006) was adopted in 2002 and sets out the planning strategy for the District up to 2006. Further alterations to the Local Plan were subsequently adopted in 2004, which focus on public safety zones and safeguarded areas at East Midlands Airport, and housing density and design. In addition, a further alteration relating to housing land release (Alteration No3) has been subject to a public local inquiry and is scheduled to be adopted after 7 July 2005. 3.2 No further review of the existing Local Plan has commenced and with the enactment of the Planning and Compulsory Purchase Act (2004), the District Council has decided to begin preparations for a Local Development Framework (LDF) instead. The Local Development Scheme - outlining the form that the LDF will take and the timetable for its completion – has been given the go-ahead by the Government Office for the East Midlands (GOEM) and is due to be formally approved by the Council on 21 June 2005,. The Council anticipates that the portfolio of Local Development Documents will be prepared in the period up to 2007, although no issues papers have been produced to date. 3.3 The adopted Local Plan sets out the planning strategy for North West Leicestershire up to 2006 and recommends that the majority of new development should be concentrated along the A511/Ivanhoe Line Corridor (i.e. Coalville, Ashby-de-la-Zouch and Moira). Strategy Policy 2A of the Structure Plan (adopted in March 2005) also identifies the first priority locations for development in North West Leicestershire as the town centres of Ashby and Coalville, which are defined as two of ten ‘Main Towns’. 3.4 The Local Plan establishes a retail hierarchy within North West Leicestershire, which begins with Coalville and Ashby-de-la-Zouch town centres, providing a wide range of shopping and related facilities. At a more localised level the villages or local centres of Castle Donington, Ibstock, Measham, Kegworth and Whitwick, are listed by the Plan as providing more than the basic grocery store or small supermarket, but catering for a small local population. 3.5 The key objectives of the Local Plan strategy for retail development in the District are to: sustain and enhance the role of Coalville and Ashby-de-la-Zouch town centres as principal locations for retailing and associated commercial services; recognise the need to protect and improve existing and proposed local centres and neighbourhood provision; encourage new shopping facilities on identified development sites; improve the attractiveness of town centres by measures designed to relieve congestion, improve pedestrian movements, and upgrade their general environmental quality; resist inappropriate out-of-town shopping developments which would be likely to be detrimental to the vitality and viability of Coalville and Ashby-de-la-Zouch Town Centres, or other local centres, and to direct appropriate development proposals to certain acceptable locations; and encourage related uses (such as financial and professional services, and food and drink uses) to locate in appropriate places within or adjoining shopping areas. 3.6 The Local Plan identifies areas within both Coalville and Ashby-de-la-Zouch as having redevelopment potential, either due to a poor environmental quality or the presence of vacant, semi-derelict land and buildings. The areas appropriate for redevelopment for shopping or related purposes are listed in Policy R8 as:

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north side of Ashby Road, Coalville; numbers 61 to 82 Belvoir Road; in the form of an arcade of shops, to provide a direct and attractive pedestrian route between Marlborough Square, Belvoir Road and the large car park to the rear of the Belvoir Shopping Centre, Coalville; north side of Hotel Street, Coalville; and west side of Bath Street/south of Kilwardby Street, Ashby-de-la-Zouch. 3.7 The Local Plan also advocates the improvement of pedestrian facilities and the environment as a priority within parts of both Ashby-de-la-Zouch and Coalville town centres. Partnership for Improving North West Leicestershire - North West Leicestershire Community Strategy: Working Together for a Better Future (March 2004) 3.8 The Community Strategy sets a long-term vision for North West Leicestershire to 2010, based around the broad principles of ensuring equity and fairness as well as sustainability. 3.9 The Community Strategy lists the decline of North West Leicestershire town centres as an important issue to be tackled through direct action. The Strategy comments on the growing number of empty shops which are appearing in both Coalville and Ashby-de- la-Zouch, creating negative impressions of the areas. 3.10 The Community Strategy sets out six Key Issues, which are to be addressed in order to improve the quality of life for North West Leicestershire residents: encourage greater community spirit and involvement; improve access to services; better facilities and opportunities for young people; revitalisation of town centres and prevention of the decline of village centres; more assurance about personal safety; and a better street environment for all. 3.11 In acknowledgement of the fact that all six issues can not be tackled at once, the Community Strategy goes on to define three key priority activities. The revitalisation of town centres is pinpointed as such a priority activity, with the Strategy commenting that this ‘is key to a thriving society and a thriving economy’. The Community Strategy adds that ‘better shops and services will mean more money spent locally and better facilities for local people. Attractive town centres will also help to attract other businesses and firms to the area’. Town Centre Consultancy Service – Ashby-de-la-Zouch Town Centre Strategy Action Plan: The Future 3.12 The Strategy and Action Plan, prepared by the Town Centre Consultancy Service for North West Leicestershire District Council and Ashby-de-la-Zouch Town Council, provides a framework for improving the competitiveness and attractiveness of Ashby- de-la-Zouch Town Centre over a 5 to 10 year period. 3.13 The Strategy comments that Ashby-de-la-Zouch town centre ‘forms the heart of the local community providing the principal focus for the town’s economic, social and leisure activity’. The town centre as it exists has ‘many outstanding qualities’ and is the ‘jewel in the crown’ in North West Leicestershire.

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3.14 Ashby-de-la-Zouch possesses many inherent strengths, which could be developed further to consolidate the town. The Strategy considers Ashby-de-la-Zouch to be a ‘friendly, attractive’ town, with a rich history. The town centre has a good range of independent and multiple businesses and a number of smaller professional businesses. The town boasts good leisure facilities, with a town museum, pleasant parkland, an extensive conservation area, and a castle set in its own grounds. 3.15 However, despite the strengths possessed by Ashby-de-la-Zouch, the market town is facing increasing competition from surrounding centres. Increasing mobility and wider consumer choice means that traditional town centres such as Ashby-de-la-Zouch need to work even harder to maintain their position in the market place. 3.16 The Strategy pinpoints a number of specific weaknesses of Ashby-de-la-Zouch, which could be tackled in order to improve the image, role and position of the centre. The key weaknesses and threats to the health of the town centre as outlined in the Strategy are: there is a limited range of larger retail units within the town centre (units over 1,000 sq.ft); a consultation of local businesses found that almost half of businesses report a declining or static turnover; business crime is a cause of concern; car parking availability is ranked as very poor and is seen as the main priority by business and town centre users; promotion and marketing of the town is a weakness together with street entertainment and events; and there is no evening bus service and public transport is not specifically focused on the town centre and user needs. 3.17 A key problem for the town centre in terms of retailing is the lack of large retail units. Only six per cent of units in the centre have a floorspace of over 2,500 sq.ft, yet a demand exists for units of at least 1,000 sq.ft. The Strategy acknowledges that due to the historic nature and layout of the town centre there is little immediate scope for increasing the supply of larger units or providing additional floor space in the prime shopping area south of the market in Market Street. The Strategy suggests that if demand is to be met, one possibility could be to assemble under-utilised land on the south side of the market. 3.18 The vision for Ashby-de-la-Zouch town centre set by the Action Plan envisages a ‘safe, clean, accessible and attractive town centre in which people can shop, work, live and pursue their leisure activities’. The catalyst for refocusing the town and securing further investment will be environmental improvement schemes, which will be carefully undertaken to complement the town’s architectural heritage. 3.19 The Action Plan suggests a package of initiatives to maintain and develop the role of Ashby-de-la-Zouch town centre as a centre serving the needs of its residents and those from adjoining villages and settlements. The Action Plan focuses on five key strategic themes: accessibility and parking; creating a better environment; making the most of what makes Ashby-de-la-Zouch special; promotion and marketing; and community development.

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3.20 The Action Plan recommends the creation of a Town Centre Partnership to oversee and co-ordinate implementation of the Town Centre Strategy and Action Plan, and a Town Centre Forum which would provide the opportunity for a wider range of stakeholders to express their views and discuss issues affecting the town centre. Since publication of the Action Plan, we note that the Ashby Town Centre Partnership has been established. Town Centre Consultancy Service – ‘Caring for Coalville’: Town Centre Master Plan (July 2004) 3.21 The Master Plan suggests that Coalville has not kept up with the pace of change experienced in North West Leicestershire over the last 10 to 15 years. Indeed, Coalville town centre has seen little investment at all in the last 15 years and as such the Master Plan notes that Coalville ‘has not adapted to the changing needs of the population and increasing competition’. The Master Plan sets out a framework for developing the town centre over the next 10 years with the aim of making the town centre a more attractive and inviting place for residents, visitors, businesses and investors. 3.22 Consultation with local residents and businesses undertaken as part of the study, revealed a strong local desire to make Coalville town centre a better place and to change its image. The Master Plan acknowledges that ‘transforming Coalville town centre presents a major challenge and will not take place overnight’. The Master Plan, therefore, proposes a programme of change that will be both long-term and holistic. 3.23 Historically, Coalville expanded rapidly in the nineteenth century, on a piecemeal basis. The legacy of Coalville’s early development remains to the present day as the centre lacks cohesion and there is no clear focal point or heart of the town centre. 3.24 A household survey conducted as part of the study revealed that the retail offer is poorly regarded by residents, with the lack of choice and quality of shops cited as particular problems. Although the proportion of vacant retail outlets in Coalville town centre is approximately equal to the national average (10 per cent), the baseline assessment notes that there is a concentration of vacant properties in tertiary town centre locations (Hotel Street and the southern end of Belvoir Street), and a number of long-term vacancies in prime shopping locations due to the inability to let. The long- term vacant units create a poor impression in the heart of the town centre. 3.25 Additional weaknesses of Coalville town centre highlighted through the consultation process include the lack of choice in evening recreational activity; general lack of community, leisure and cultural facilities; and lack of facilities for young people. 3.26 The baseline assessment also highlighted a number of strengths of Coalville town centre, namely: good road access; surface parking; perception of being a safe place; good banking and financial services; and friendliness of the community. 3.27 However, overall the study concludes that Coalville town centre does not meet the needs and expectations of existing users. The town centre offer is not strong enough to attract more than a very local catchment and without investment the study is ‘uncertain as to whether this customer base can be maintained in the long term’. The offer and standards of Coalville fall short of those in competing towns. The study asserts that Coalville has suffered from a lack of investment whereas Loughborough,

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Leicester and other locations have secured investment in shopping and leisure facilities. 3.28 The Master Plan sets a new vision for Coalville, to create ‘a friendly and welcoming town that meets the needs of its local community’. The Master Plan proposes a three phase approach for regenerating the town centre: building confidence by making the town more attractive and welcoming; promoting the current retail offer and building on the town’s heritage; and taking advantage of future development opportunities. 3.29 The Master Plan revolves around five key strategic themes, which are: Improving Choice; A Caring and Welcoming Centre; An Accessible Centre for All; Improving Business Opportunity; and Image and Identity. 3.30 The strategic theme which most affects the retail sector is ‘Improving Choice’, since this theme aims to improve the retail and leisure offer in order to increase diversity and choice. The Master Plan notes that Coalville town centre currently has a catchment area population of 48,000, but over 90,000 people live within a 6-7 mile driveband. The Master Plan intends to increase the catchment area population through quantitative and qualitative improvements to the town centre’s offer. 3.31 The Master Plan comments that Coalville has two levels of retail activity; multiple traders located in the 1970s Belvoir Centre and independent traders in the traditional high street properties. Many of the independent traders wish to expand into larger premises, but the significant increase in overheads between the two locations acts as a barrier, to the detriment of the centre. The Master Plan advocates that support be given to the smaller independent businesses to enable them to grow. 3.32 Coalville town centre is perceived as being weak in terms of food shopping, since Morrisons is not in the town centre and both the Co-op Extra Food Store and the Kwik Save Store are on the edge of the centre. The Master Plan suggests that improving the town centre food offer would draw more people to the centre, strengthen the offer and benefit other businesses. 3.33 The Master Plan lists a number of development opportunity sites within Coalville town centre, which if developed in a co-ordinated way could make a significant difference to the town centre and its image. The following sites are identified as offering potential for the accommodation of housing, offices, commercial, leisure or retail uses: Stephenson College Site; Motors [Coalville] Ltd, Hotel Street and Whitwick Road; Belvoir Centre Car Park [dependent on Bridge Road extension]; Ashby Road North and Memorial Square; and West Side of Wolsey Road. 3.34 The Master Plan recommends the creation of a Town Centre Partnership to co- ordinate and drive the initiative forward3.

3 The Council is currently considering the establishment of a Partnership in Coalville.

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4 CENTRE HEALTH CHECKS AND QUALITATIVE NEED Introduction 4.1 Our assessment of the health of Ashby-de-la-Zouch and Coalville town centres, as well as Castle Donington, Ibstock and Measham village centres – and our resultant conclusions on qualitative needs in each of the five centres - has involved: a) consultations with a range of key stakeholders4; b) on-foot surveys of each centre; c) photographic analysis; d) desk research in relation to the centres and a range of comparator centres5; e) an analysis of the retailer requirements held on the FOCUS database; and f) close liaison with officers at North West Leicestershire District Council. 4.2 In assessing the health of the centres we have used the indicators specified in Chapter 4 of PPS6, namely: commercial yield on non-domestic property; change in shopping rents; retailer representation and change; diversity of uses; accessibility; vacancy rates; environmental quality; and perceptions of safety/occurrence of crime. For convenience, we group our health check findings under the ‘4As’ headings, as advocated in the Vital and Vital Town Centres guidance of 19946, namely Attractions (diversity and critical mass), Accessibility (mobility and linkages), Amenities (security and identity) and Action (organisational capacity and resourcing). We also incorporated categories from the Countryside Agency’s ‘Market Towns Healthcheck Handbook’ guidance. 4.3 The health checks for the main town centres are informed by both quantitative (numeric evidence of viability/condition of the property market) and qualitative sources, whilst the health checks for the village centres are necessarily more qualitative in nature given the relative lack of published data. Since no District-wide retail studies have previously been undertaken, we are not able to provide analysis of time-series trends and the comparisons are therefore based upon the current situation in relation to the Great Britain (GB) averages. The detailed health check data area contained in Annex 4 (Appendices); all mentions of Appendices in this section relate to those in Annex 4 Boundary of the Area to Which the Health Checks Apply 4.4 In assessing Ashby-de-la-Zouch and Coalville town centres, we have used the Experian Goad definition of the centres, so as to enable consistent monitoring. Plan 1 of Appendix 2 outlines the extent of Ashby-de-la-Zouch town centre covered by the Experian plan. This area corresponds almost exactly with the Core Town Centre Shopping Area as defined on the Town Centre Inset in the adopted Local Plan, with the exception of one unit to the immediate north of North Street, which falls within the area defined as Town Centre Services Area.

4 A full list of the stakeholder consultees is provided at Appendix 1. 5 The centres for which we provide benchmark data are Market Harborough, Hinckley and Melton Mowbray, which are comparable in size and relatively close to Ashby-de-la-Zouch and Coalville; Oakham, which is comparable in size to Castle Donington, Ibstock and Measham; and other prominent centres in East Midlands, namely Derby, Loughborough and Leicester. 6 URBED for the Department of the Environment (1994), Vital & Viable Town Centres, Meeting the Challenge, HMSO, London.

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4.5 Plan 2 of Appendix 2 outlines the extent of Coalville town centre covered by the Experian plan. The majority of this area falls within the Core Town Centre Shopping Area as defined on the Coalville Town Centre Inset; the remainder of the units within the Experian survey area fall within the defined Outer Town Centre Shopping Area, or Town Centre Services Area. 4.6 Experian does not produce Goad plans for the remaining centres, so for these we undertook the health check for the defined ‘Local Centre Boundaries’. Ashby-de-la-Zouch Health Check Attractions Diversity of Uses 4.7 Convenience outlets in the town centre of Ashby-de-la-Zouch (known locally as Ashby) now account for 14 units (Table 1 of Appendix 3) according to the latest available Experian Goad land use survey, of September 2003. This equates to 8.9 per cent of total units, which is slightly below the GB average of 9.4 per cent. The town centre currently has representation in all convenience sub-sectors, with all staple food products represented. There are two greengrocers (Market Hall and Market Street) and a fishmongers in Kilwardy Street twice a week. However, whilst there is a Tesco store next to the A42 about half a mile out of Ashby town centre, the town centre itself has only one supermarket (Somerfield). 4.8 Table 1 of Appendix 3 shows that the 79 comparison units in Ashby town centre equate to 50.3 per cent of total units, which is above the GB average (48.2 per cent). The proportion of outlets in the ‘women’s, girls and children’s clothing’ sub-sector (6.4 per cent) – a key barometer of a centre’s retail strength – is above the GB average (5.5 per cent). Each of the ‘furniture, carpets and textiles’, ‘booksellers’, ‘arts/crafts’, ‘stationers/copy bureaux’ and ‘electrical, home entertainment, telephones and video’ sub-sectors also has significantly higher representation than the GB average. The only sub-sector to be notably below the GB average is ‘jewellers, clocks & repair’ which occupies 1.3 per cent of the town centre’s total units, compared to the GB average of 2.3 per cent. Thus, we consider that the town centre’s comparison offer is quite healthy. We examine this in more detail under the sub-heading ‘Presence of National Multiples and High Profile Retailers’. 4.9 The overall proportion of service outlets in the town centre (33.1 per cent) is slightly above the GB average (30.3 per cent). Of particular note is the high number of outlets in the ‘hairdressers, beauty parlours and health centres’ sub-sector, which results in a representation of 8.9 per cent compared to the GB average of 6 per cent. The other sub-sectors are all of a typical proportion. Presence of National Multiples and High Profile Retailers 4.10 Ashby town centre contains four of Experian’s 18 ‘Key Attractors’, and three of its nine ‘Mixed Use Multiples’ (Table 6 of Appendix 3)7. The majority of multiple comparison retailers present in the town centre are within the middle and lower parts of the retail spectrum. Ashby also lacks middle/higher-order clothes retailers; whilst the town centre has 10 women’s, girls and children’s clothes shops, the most prominent outlets are Dorothy Perkins and New Look. Furthermore, the town centre does not have any designer fashion outlets, and lacks higher-order retailers such as Jaeger, and large stores such as Mango and Zara, which appeal to the more affluent and discerning shopper.

7 For ease of reference, Experian’s 18 ‘Key Attractors’ are: Adams, Burger King, Clarks, Clintons, Dixons, Dorothy Perkins, Evans, McDonalds, Mothercare, New Look, Next, Our Price, Principles, River Island, Superdrug, Top Man, and Top Shop. The 9 ‘Mixed Use Multiples’ are: Allders, BhS, Boots the Chemist, Debenhams, House of Fraser, John Lewis, Marks & Spencer, WHSmith, and Woolworth's.

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4.11 Management Horizons Europe’s (MHE’s) 2003/04 Shopping Index confirms that Ashby’s current fashion retail offer is predominantly within the lower part of the retail spectrum; 33.3 per cent of the town centre’s fashion outlets fall within MHE’s ‘lower’ category, with the same figure for both MHE’s ‘lower-middle’ and ‘middle’ categories. The town centre does not contain any of MHE’s high profile fashion outlets. The Retail Property Offer in Ashby-de-la-Zouch 4.12 Excluding the commercial leisure operators and the retailers with non-town centre requirements on the most recent FOCUS list8 (Aldi, B&Q and JD Wetherspoon), as well as Argos, which has a particularly large floorspace requirement (10,000 to 16,000 sq.ft), retailers’ mean minimum sales area requirement for Ashby is around 2,000 sq.ft (185 sq.m). Local agents confirm that much of the historic property in Ashby town centre has floor plates which are less than 2,000 sq.ft, indicating a need for new, larger units. Indeed, the lack of suitable premises was cited by JD Wetherspoon as the reason for its current non-representation in Ashby. The town centre’s conservation area status does, however, impose a constraint to development. Retailer Demand 4.13 FOCUS’s most recent Town Report for Ashby (February 2005) shows that the number of retailer requirements for the town has been steadily increasing in recent years, to a peak of 15 requirements in October 2004 compared to 12 in April 2004 and nine in October 2003.

Source: FOCUS, January 2005 4.14 The clothing retailer, Ethel Austin Ltd - classified as ‘lower’ by MHE - is the only clothes retailer amongst the comparison retailer requirements on the FOCUS List9. The list contains requirements from operators that are predominantly at the lower end of the retail spectrum. Two of the comparison requirements are from card shops, one is a decorating shop and another is a pet shop. Furthermore, middle-order retailers that appeal to a broad range of shopper types, such as River Island and H&M, and young ladies’ fashion operators such as Morgan and Monsoon, are absent from the list. 4.15 We contacted the agents acting for three of the most prominent operators named in the FOCUS list, as well as a further seven not listed with FOCUS10, with a view to establishing their level of interest in North West Leicestershire as an investment location. We received specific details in relation to only two of these operators: WHSmith and JD Wetherspoon. WHSmith is already represented in Ashby, but is not

8 FOCUS, February 2005. 9 There is a total of 10 comparison retailers listed within the list of Ashby-de-la-Zouch requirements in the February 2005 FOCUS database, although B&Q is solely interested in non-town centre locations and one is a duplicate entry. 10 The FOCUS requirements that we followed up are: Argos, B&Q and JD Wetherspoon. The other operators we contacted are BhS, Debenhams, Marks & Spencer, Next, River Island, the SFI Group, and WHSmith.

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interested in any other of the District’s centres. JD Wetherspoon is already trading in Coalville, but confirmed that it is interested in Ashby, due to its ‘desirable catchment area and good retail base’. 4.16 Despite the above response, local retail property agents assert that there is strong interest from national multiple operators, including high street names, with the most sought-after location in the town centre being Market Street (South). The agents advised that there is a further tier of latent demand, asserting that retailers are aware that suitable property is not available, so they do not register a requirement. 4.17 There is also some evidence of interest from quality food and drink operators. In addition to JD Wetherspoon, further food and drink operators - BB’s Coffee & Muffins and Greggs Plc - also have Ashby requirements. 4.18 Local property agents confirm that there is demand for representation in Ashby from bulky goods operators, although they confirmed that the interested operators are mainly seeking out-of-centre locations. Retail Yields 4.19 Figure 1 in Appendix 3 illustrates a ten-year trend for prime yield11 in Ashby-de-la- Zouch and in comparator centres of Coalville, Derby, Hinckley, Leicester, Loughborough, Market Harborough, Melton Mowbray and Oakham. As expected, Leicester, Derby and Loughborough have the best (lowest) current prime yield, at 4.75 per cent, 5.0 per cent and 5.25 per cent, respectively. Ashby’s prime yield has improved by 0.5 percentage points since April 1994 – equating to the joint fifth best performance of the nine comparator centres (8.5 per cent). Loughborough, Melton Mowbray and Oakham have improved by the greatest degree since the mid 1990s. Local property agents report that yields of 7.0 per cent have been achieved in Ashby town centre. Changes in Prime Zone A Shopping Rents 4.20 No time-series retail data have been published for Ashby. Furthermore, there have not been any previous studies from which the information can be gained and local retail property agents could not provide us with any time-series data, although they did report current Zone A rents of around £35 per sq.ft (Lower Market Street). This low rental level is due to the sub-optional nature of much of the centre’s property (units in the centre are generally small, and some buildings are listed, which constrains their development/expansion potential). Proportion of Vacant Street Level Property 4.21 Ashby-de-la-Zouch town centre (GOAD definition) contained 10 vacant units in September 2003, equating to 6.4 per cent of all town centre units, which is just over half the GB average of 10.6 per cent. There are very few vacant units in the primary shopping area, with most of the 10 vacant units located in peripheral, secondary parts of the town centre, including Upper Market Street which contains poorly maintained premises apparently more suited to non-retail uses. This indicates that that there is a healthy demand for retail property in Ashby. Retail Rankings 4.22 None of North West Leicestershire’s centres are listed in Experian’s Retail Centre Ranking 200412. The report shows that Leicester’s ranking slipped by one place between 2003 and 2004, from 14th to 15th position, as shown in Table 11 of Appendix 3. Of the remaining comparator centres, Derby is the only one listed in Experian’s

11 Yield is a measure of the confidence of investors in the long term profitability of a town centre for retail and other commercial developments; the lower the yield the greater the level of investment confidence. 12 In previous years Experian’s Retail Centre Ranking reports ranked the top 500+ centres, but this was reduced to the top 250 in its 2002 report, and to the top 50 in its 2003 report.

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2004 report; Derby also experienced slight downward movement in the Experian rankings, slipping by two places between 2003 and 2004 (to 43rd position). 4.23 MHE surveys the top retail centres in the United Kingdom13, based on a weighted count of non-food retailers comprising fashion operators, non-fashion multiples and anchor stores14. The MHE Index is well respected and we consider it to be a more robust source from which to assess the centres’ positions in the retail hierarchy15. The MHE Index establishes eight grades of retail centre in the United Kingdom, ranging from Major City to Local Centre. Ashby-de-la-Zouch is classified in the eighth tier (Local), as is the comparator centre of Oakham. 4.24 The more robust MHE Index reveals a dramatic decline in Ashby’s position in the retail hierarchy, from 620th position in 1995 to 912th in 2004 (Table 11 of Appendix 3). Whilst Ashby’s position actually improved by 18 places between 1995 and 2001 (620th to 602nd), it has since slipped by an alarming 310 places to its 2004 ranking. We acknowledge that this slippage is partially explained by the fact that 73 retail parks and nine shopping malls that now rank higher than Ashby did not feature in previous editions of the Index. Nonetheless, even if these centres were stripped out of the analysis, Ashby would still have experienced a substantial slippage between 2000/01 and 2003/04, in the order of 230 places. 4.25 Thus, Ashby’s position in the retail rankings hierarchy has declined since the mid- 1990s, whereas the dominant centre in the sub-region – Leicester - improved by three places over the same period to its 2003/04 ranking of tenth position. Loughborough and Hinckley also improved their position in the Index over the same period, by 16 places and 53 places, respectively. Quality and Mix of Services and Other Uses 4.26 The town centre contains 19 food & drink outlets, a large proportion of which are take- away uses. There are a few mid-range restaurants in the town centre, combined with several bars and night clubs which together provide a reasonably healthy night-time economy, particularly at weekends. However, the town centre would benefit from one or two higher quality restaurants to complement the existing offer. Pedestrian Flow 4.27 We are not aware of any pedestrian flow surveys for Ashby town centre and therefore we are unable to provide time-series analysis in relation to this indicator. However, from the stakeholder consultations, there appears to be a feeling that footfall levels in the town centre are gradually increasing. Accessibility Accessibility by Car, and Car Parking 4.28 Responses from the stakeholder consultations indicate that the town centre has become easier to access by car since the A42 was completed, which took heavy goods vehicles out of the centre. The town centre’s close proximity to the A42 link road also means that it is easily accessible by car. The District Council – in partnership with Leicestershire County Council and Ashby Town Council – recently undertook consultation on a Town Centre Enhancement Scheme which was intended to further

13 UK Shopping Index 2003-04 (hereafter referred to as ‘the Index’). The number of centres surveyed between 1995/96 and 2000/01 was broadly consistent (1,067 in 1995/96 compared to 1,054 in 2000/01; this has increased to 1,672 centres since MHE now includes major stand-alone shopping malls and retail parks. The majority of these rank within the lower reaches of the Index and so do not materially affect the ranking of Coalville, although we note that some 75 retail parks and 18 malls rank above Ashby in the Index. 14 For instance, Premier Department Stores (Selfridges, Harrods) score 15 points; Premier Variety Stores (M&S) score 8; Other Multiple Operators (Monsoon, Dorothy Perkins) score 1 point. The Index is based on a comprehensive database of 571 stores. 15 Page 4 of the 2003/04 Index states: ‘The methodology of the MHE Index remains the same as previous editions.’

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relieve congestion on Market Street and enhance pedestrian safety within the town centre. There was local opposition to some elements of the improvement scheme, mainly in relation to highway improvements. However, it is anticipated that other elements of the scheme – including the provision of a new pelican crossing and footway widening on Derby Road, contributing to a ‘safer routes to school’ scheme - are likely to proceed, following further consideration. A report to Leicestershire County Council’s Cabinet in April 2005 recommended the establishment of a new consultative body to allow public discussion on further improvements to the town centre. 4.29 Of more concern in terms of accessibility is the availability of town centre car parking. Market Street has restricted parking but does allow vehicles to park, which is an advantage for the through-trade of tourists. However, the general consensus from the stakeholder consultations is that car parking is lacking in the town centre. Also, the Council-run car parks have recently been made Pay & Display, which we understand has not been greeted with universal approval. More positively, we note that the car parking that serves the Royal Hotel off Station Road has now been agreed as an additional public pay and display car park so as to address some of the shortcomings highlighted above. Public Transport Facilities 4.30 The fact that Ashby does not have a central bus station was highlighted as a key issue by several individuals in the consultation process. Consultees feel that the town misses out on tourist bus trips because the bus/coach companies do not have anywhere to wait whilst the passengers visit the centre. The main stopping area in the town centre is on Market Street, but this can become dangerous when traffic volumes are at peak levels. 4.31 Generally Ashby has quite a good range of destinations available via the bus network including Coalville, Swadlincote, Burton-upon-Trent and Leicester. However the frequency of services is not so good, especially during the evenings and in relation to services from Ashby out to smaller settlements. 4.32 Ashby does not have a railway connection and therefore the nearest station to the town is approximately 8.3 miles away at Burton-upon-Trent. Pedestrian Comfort 4.33 A number of attractive pedestrianised mews/courtyards radiate from Market Street, which are utilising back land as well as providing small retail units for speciality shops. These courtyard shopping areas are interesting and positive areas for the town centre and appear to be very safe for pedestrians. Facilities for Mobility Restricted Users 4.34 The town centre benefits from dropped kerbs and also has strategically placed pedestrian crossings throughout the centre. Pavements in the primary shopping area are generally well-maintained and there are adequate disabled parking facilities, although we understand that there have been complaints regarding the charges placed upon them as a result of Pay & Display. Amenities Fear/Incidence of Crime and Quality of Security Measures 4.35 The ‘Retail Radio’ scheme has linked up most of the town centre shops so as to alert each other of potential shoplifters. It is said to have had a substantial beneficial impact on town centre crime, with the main incidences now largely isolated to petty crime or alcohol/drugs-related disturbances. 4.36 Ashby town centre benefits from CCTV coverage, and lighting of its main streets appears to be good. However, lighting of the streets away from Market Street is less evident and could be improved.

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Environmental Quality 4.37 The town centre is very attractive and appears to be clean and well maintained in terms of the buildings, as well as the street surfacing/furniture. The main street is particularly attractive, being enclosed by high quality buildings and with small shopping courtyards leading from it containing a variety of businesses. 4.38 The town centre appears to have not suffered from any graffiti or vandalism – although as we highlighted above, night-time alcohol related vandalism is apparently on the increase. Action 4.39 Ashby benefits from a range of bodies with an interest in the town centre. The newly formed Town Centre Partnership is likely to play a significant part in community projects and events and will try to develop sponsorship deals with local businesses. Other key players include the Town, District and County Councils, as well as the Chamber of Trade, Pub Watch, Civic Society and the Market Traders Federation. The town centre also benefits from a visible daytime and night time (weekends particularly) police presence. Summary of Ashby-de-la-Zouch’s Health as a Centre of Retail & Leisure 4.40 Our overall conclusion is that Ashby-de-la-Zouch is a healthy town centre, with no acute signs of distress. This is demonstrated by slight improvement in yields (9.0 per cent to 8.5 per cent between 1994-2004); significantly lower than GB average vacancy levels; the apparent positive movement in footfall trends; and the attractive nature of much of the town centre. 4.41 Notwithstanding the above, Ashby’s position in the retail hierarchy has declined alarmingly in recent years, dropping by 310 places in the MHE rankings since 2000/01. Despite the presence of some specialist and tourism-focused outlets, the town’s retail offer is predominantly at the lower to middle part of the spectrum. A key deficiency in Ashby’s offer is the lack of breadth and depth in the clothing offer, with a limited range of middle-order operators and a dearth of representation by higher-order and designer outlets. Furthermore, whilst the town centre’s convenience offer is generally healthy – with all sub-sectors represented – its supermarket offer is limited to the Somerfield store. A further key omission is the lack of quality restaurants. 4.42 There is demand – both registered and reported – for representation in Ashby town centre from a range of multiple operators, which if met would enable Ashby to better meet the needs of local residents and compete with other centres. New, larger units are required so as to meet this operator demand but it is likely that this need will be restricted by the town’s historic buildings and conservation areas. Coalville Health Check Attractions Diversity of Uses 4.43 The current number of convenience outlets in Coalville town centre stands at 18, as shown in Table 2 of Appendix 3. This equates to 9.7 per cent of total units, which is slightly above the GB average of 9.4 per cent. All of the convenience sub-sectors are represented; at March 2003, Coalville town centre contained three units in the ‘grocery and frozen foods’ category (Kwik Save, Farmfoods and Weigh and Save16). There is also a Co-Op supermarket close to the centre, although it is not within the town centre.

16 The Weigh and Save store recently closed, we understand as a result of the company going bankrupt rather than a Coalville problem. We have not updated the Goad tables, however, to reflect this change, so that the Council can undertake future monitoring of its centres from a common base date (March 2005).

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These outlets are, however, discount/value operators and we therefore consider that Coalville’s convenience offer has room for improvement. 4.44 There are 85 comparison outlets in Coalvillle town centre (Table 2 of Appendix 3). This equates to 46 per cent of total outlets, which is slightly below the GB average of 48.2 per cent. Each of the comparison sub-sectors has some representation, although all clothing sub-sectors are under-represented (see Table 2 of Appendix 3) and, unlike Ashby, there are few comparison outlets that are geared towards tourists. 4.45 The number of service outlets in Coalville town centre is slightly above the GB average and all services sub-sectors are represented. Whilst the proportion of food and drink uses (12.4 per cent of total units) matches the GB average, the mix of restaurants in the town centre seems to be limited and there is a high proportion of takeaways. Presence of National Multiples and High Profile Retailers 4.46 Coalville contains six of Experian’s 18 Key Attractors, and two of its Mixed Use Multiples (Table 7 of Appendix 3). The town centre has a reasonable mix of comparison multiples for a town of its size, although multiple representation in the clothing sector is restricted to Dorothy Perkins/Burton and New Look, and the centre lacks higher-order representation, or middle-order outlets that appeal to a broad range of shoppers (such as Next and River Island). 4.47 MHE’s 2003/04 Shopping Index confirms that the current retail offer in Coalville is biased towards the lower end of the retail spectrum; 41.7 per cent of the town centre’s fashion outlets fall within MHE’s ‘lower’ category, with 25 per cent categorised in MHE’s ‘lower-middle’ category and the remaining 16.7 per cent in the ‘middle’ category. The town centre does not contain any of MHE’s high profile fashion outlets. The Retail Property Offer in Coalville 4.48 The property offer in Coalville town centre is not constrained by any conservation areas as in Ashby-de-la-Zouch. The Belvoir Shopping Centre provides larger units than those that are available in Ashby town centre. However, according to the Belvoir Shopping Centre’s managing agent, the units in the Centre are not deep enough and therefore do not attract retailers that may otherwise be interested. Retailer Demand 4.49 The most recent FOCUS requirements database shows that the number of retailer requirements for Coalville has varied between five and nine in recent years, reaching a peak of nine in 2000. According to FOCUS, seven retailers had Coalville requirements in January 2005.

Source: FOCUS, January 2005

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4.50 Of the six requirements at February 2005, one (Domino’s Pizza) is for non-town centre locations, and one (Ethel Austin) is a duplicate entry. Thus, there are only four genuine requirements for representation in Coalville town centre – Ethel Austin, Peacocks, Pets at Home and Yes & Co. The three clothing operators listed are all from the lower part of the retail hierarchy. Furthermore, as we highlighted under the Ashby-de-la-Zouch health check, we did not identify any further operator interest from the non-FOCUS operators that we approached. 4.51 Local retail property agents indicated that there is a “medium” level of interest from national multiple retailers – but only those at the lower end of the market; there is no demand whatsoever from more prominent high street names such as Next. Due to its nature, no parts of Coalville town centre are particularly sought-after, although Marlborough Square has recently been enhanced and is also a key bus stopping area (mainly for buses from the south of Coalville) so all units in that area are utilised. 4.52 The property agents advised that the interested operators typically seek units with a floorspace of between 2,500 and 3,500 sq.ft; however, units of this size are currently not readily available in Coalville. Retail Yields 4.53 Coalville’s prime yield has improved by 0.5 per cent, from 9.0 per cent in April 1994 to 8.5 per cent in July 2004, which is the joint fifth best performance of the nine comparator centres (Figure 1 of Appendix 3). More encouragingly, one agent stated that he was aware of recently achieved yields of around 7 per cent. Changes in Prime Zone A Shopping Rents 4.54 Colliers CRE only began publishing rental data for Coalville in 2003, so no time-series data in relation to this indicator are available. Current published Zone A rents for Coalville are £45 per sq.ft. The managing agent of the Belvoir Centre confirmed that units in the Centre mirror this town centre-wide figure. Proportion of Vacant Street Level Property 4.55 In September 2004 there were 18 vacant units in Coalville town centre, equating to 9.7 per cent of the town centre’s total units (0.9 per cent below the GB average). Vacant units are interspersed throughout the town centre, with no major concentrations of voids. Retail Rankings 4.56 Table 11 of Appendix 3 shows that, in line with the trend exhibited by the comparator centres of Hinckley and Melton Mowbray, the position of Coalville in the MHE Index has improved in recent years. Coalville’s 2003/04 ranking of 329th position represents a 65-place improvement since 1995/96 (394th position). Furthermore, the extent of Coalville’s improvement in the Index is greater than that experienced by the comparator centres of Hinckley, Leicester, Loughborough and Melton Mowbray. Quality and Mix of Services and Other Uses 4.57 In all three sectors (convenience, comparison and services) there is a distinct lack of quality and range of facilities in Coalville. Although there could potentially be demand from higher ranking retailers, agents stated in the consultation process that this will not happen until the centre raises its profile and environmental improvements are made. Pedestrian Flow 4.58 We are not aware of any formal pedestrian flow counts that have been undertaken recently in Coalville town centre as a whole. Anecdotal evidence suggests that footfall has been static in recent years.

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Accessibility Accessibility by Car, and Car Parking 4.59 Signage within the town centre is generally adequate and signs for the town centre from outside of Coalville are generally clear. Car parking in the town centre appears to be in good supply, although the main car park behind the Belvoir Shopping Centre may not be attractive to night-time users given the relative lack of lighting and the unattractive pedestrian routes from the car park to Belvoir Road and High Street. Public Transport Facilities 4.60 Coalville does not have a railway station. The bus interchange is located centrally at Memorial Square and buses also stop centrally at Marlborough Square. Anecdotal stakeholder evidence suggested that local bus services are well-used and well-run. A taxi rank is also located at Marlborough Square. Pedestrian Comfort and Facilities for Mobility Restricted Users 4.61 Belvoir Street is not pedestrianised and receives relatively high volumes of vehicular traffic. Hence, crossing the roads may be problematic for some users – particularly those with restricted mobility - although dropped kerbs are provided at crossing points. However, the Belvoir Shopping Centre is pedestrianised and the paving within it is well maintained and flat. Amenities Fear/Incidence of Crime, and Quality of Security Measures 4.62 The town centre appears to be relatively safe, although stakeholders claimed that it can seem a little hostile in the Belvoir Shopping Centre when groups of youths are present. The town centre has CCTV cameras although some consultees asserted that there are ‘blackspots’ where petty crimes occur. 4.63 Main streets appear to be adequately lit, although some side routes are less so, particularly the path leading to the car park to the rear of the Belvoir Shopping Centre along the old Mineral Line. During our daytime visit, the town centre did have a more threatening atmosphere than that experienced in Ashby-de-la-Zouch. 4.64 The stakeholder consultation exercise highlighted that the night-life at weekends in Coalville raises the need for a police presence, which consultees feel is generally good. Environmental Quality 4.65 The town centre as a whole is generally clean and Marlborough Square has recently been enhanced. Overall, Coalville town centre is not as attractive as Ashby town centre, although this is not really surprising given that Ashby is an historic market town whereas Coalville is a more recent industrial settlement. Action 4.66 According to our stakeholder consultation exercise, there is a lack of recognised organisations representing key sectors of the community in Coalville, for instance, unlike Ashby-de-la-Zouch, Coalville does not benefit from a Chamber of Commerce or a Town Council. However, as we noted in Section 3, the Council is currently considering the prospect of establishing a Partnership in Coalville. Summary of Coalville’s Health as a Centre of Retail & Leisure 4.67 Coalville’s yield level has improved slightly since 2000 and the town centre's vacancy level is below the GB average, with no significant concentrations of vacant units. The town centre has also improved its position in the MHE Shopping Index in recent years. In this context, our overall conclusion is therefore that Coalville town centre is moderately healthy.

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4.68 Despite the above conclusion, there is clear room for improvement in a number of areas. The town centre has a lack of mid-range and high-profile retailers, particularly in the convenience goods sector – with the town centre’s supermarket offer restricted to discount/value operators - and the clothing sub-sector. As such Coalville’s offer is below that normally associated with a mid-sized town. The range of restaurants is also poor. However, our investigations have identified a very limited level of operator interest in Coalville town centre, with requirements restricted to lower-order operators at the lower end of the retail spectrum. Castle Donington Health Check Attractions 4.69 The three convenience outlets in Castle Donington village centre represents 5.7 per cent of total outlets, which is below the GB average of 9.4 per cent (Table 3 of Appendix 3). Whilst not all convenience sub-sectors are represented in Castle Donington, the majority of staple products can be purchased from the Co-Op store at Market Street. The centre contains a bakery and a further grocery store. Overall, we consider that the centre provides an adequate day-to-day convenience offer, although some local residents may have to travel to other towns for their bulk food shopping. 4.70 As with most village centres, the comparison outlets that are present in Castle Donington predominantly serve a local client base. For instance, the centre contains only one shoe shop, and two clothes shops – all of which are local operators - and the sub-sector with the strongest representation is ‘Electrical, home entertainment, telephones and video’ (three outlets, see Table 3 of Appendix 3). Furthermore, the centre does not contain any multiple comparison operators. However, for a village of its size, the range of comparison outlets is healthy. 4.71 The proportion of service uses is higher than the national average, with the 20 units present equating to 35.7 per cent of the 56 units in the centre. There is good representation from banks and financial services, as well as a healthy restaurant offer, including Italian and Indian cuisine. The village also benefits from the presence of a Post Office. There is a higher than average proportion of ‘Hairdressers, beauty parlours & health centres’; the six outlets present equates to 10.7 per cent of total units, compared to the GB average of 6.0 per cent. 4.72 At the time of our visit (December 2004), there were just three vacant units in Castle Donington, equating to 5.4 per cent of the centre’s 56 units. 4.73 FOCUS does not have any registered retailer requirements for Castle Donington, and we did not identify any operator interest from discussions with local retail property agents. Any interest in Castle Donington is confined to local independent operators. Local agents were unable to supply us with conclusive information regarding rental levels, although they did say that Zone A units would command a maximum rent of £15 per sq.ft. Accessibility 4.74 The village centre is served by free on-street car parking along Market Street, as well as two free car parks next to the doctors’ surgery and to the north of the village centre. Castle Donington does not have a train station or a bus station and some local stakeholders asserted that the local bus services would benefit from improvement, with access to/from some neighbouring towns currently only possible by car. 4.75 Whilst the village centre is not pedestrianised, dropped kerbs are provided for mobility impaired users and we did not identify any areas of vehicular-pedestrian conflict. Market Street is one-way and, with parked cars on either side, encourages the few vehicles that pass through to do so slowly.

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Amenities 4.76 The village’s main street, Market Street, is covered by CCTV cameras which provide added security to an already safe environment. Local people reported that crime and anti-social behaviour in the village centre is not a particular issue. Furthermore, the village centre is clean and well-maintained. Street surfacing is of a good standard and approaches to the centre are welcoming. Summary of Castle Donington’s Health as a Centre of Retail & Leisure 4.77 Overall, we conclude that Castle Donington is a healthy village centre. It has a very low vacancy rate and the range of local retail and service uses – including the Co-op supermarket, the Post Office, a bakery, banks and financial services, and restaurants – meets local residents’ day-to-day needs well. Ibstock Health Check Attractions 4.78 Ibstock is a small village centre, which is characterised by localised retail/service uses at either end of the long High Street. The centre contains six convenience outlets, including small Co-op and Londis supermarkets and a butcher. It also includes two clothes shops, and a range of service uses including a chemist, takeaways/ restaurants, and three banks. Local property market agents do not have any data to indicate rental or yield tends in the village. Accessibility 4.79 The bus service to Coalville is very good, with six buses an hour during the day, and half hourly of an evening. Bus services to and from Ashby-de-la-Zouch, Leicester and Hinckley are only hourly during the day, however, with no evening service, and there is no direct service to Loughborough. Furthermore, the village does not have a rail station, the nearest stations being in Hinckley and Loughborough. Amenities 4.80 Retail and services are concentrated at either end of High Street, with housing between. The village centre therefore has a residential, low-key feel. Notwithstanding this, it has benefited from a number of environmental improvement projects, including the repairing of High Street, and the provision of new planting boxes and seats. Furthermore, a number of long-standing vacant/derelict buildings on High Street have been restored and brought back into active use recently. Action 4.81 The community-formed Ibstock Community Enterprises Limited (ICE) plays a significant role in identifying and securing funding for projects in the village. For instance, ICE secured funding for redevelopment of the former National School on High Street, which was opened in March 2005 as eight managed workspace units and a modern ICT training suite. The village centre has also benefited from programmes including the declaration of Ibstock as a housing renewal area, and from the Countryside Agency’s Market Towns Initiative. Summary of Ibstock’s Health as a Centre of Retail & Leisure 4.82 Ibstock’s village centre caters for the day-to-day convenience and service needs of local residents reasonably well. The relatively new Co-op store provides a necessary supermarket offer for the expanding local population, and the single vacant unit demonstrates a healthy level of local operator demand. However, the property offer for prospective retailers in the village is poor because the majority of units are the ground floors of residential properties and privately owned.

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Measham Health Check Attractions 4.83 Measham is a small village centre located 3 miles south-west of Ashby-de-la-Zouch. Retail and service uses are focussed along High Street, and provide a basic offer for local residents. The centre contains five convenience outlets including small Spar and Co-op stores, and the newly built Tesco Express outlet, although for a full range of goods, local residents will have to travel to large settlements such as Ashby. 4.84 Comparison outlets in Measham are low-key, reflecting the predominantly convenience/services role that the village centre plays. The centre contains a Cantonese restaurant and three estate agents. Whilst unusual for a centre of its size, this is probably attributable to the fact that Measham is now largely a commuter village due to its prominent location next to the A42 which provides access to the M1 and M42 motorways. 4.85 The village centre contains five vacant units (10.9 per cent of the centre’s 46 units) and anecdotal evidence suggests that the centre’s vacancy level is decreasing. Accessibility 4.86 On-street parking is free and in good supply through the village centre, as well as parking allocated behind the Tesco Express and Co-op stores, and at pubs throughout the village. Given the centre’s limited role we consider that this is adequate. Measham is located just a mile away from the A42, within easy reach of the M42 motorway; this may explain the relatively high vehicular traffic flows through the village centre. The nearest rail station is at Polesworth, approximately 7.4 miles away. Amenities 4.87 Although the centre is generally clean, some of the buildings exhibit signs of a lack of maintenance, and would benefit from investment. The lack of security shutters indicates that crime is not a major issue in the centre, although some stakeholders claimed that there are isolated incidents of anti-social behaviour, particularly at night, which is not helped by an asserted lack of police presence. Action 4.88 We are not aware of any initiatives that are planned for the village centre. Summary of Measham’s Health as a Centre of Retail & Leisure 4.89 Measham is a local centre catering for the top-up convenience and day-to-day service needs of local residents. In this context, we consider that the centre is reasonably healthy, although we acknowledge that local residents will have to travel elsewhere for their bulk provisions.

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5 REVIEW OF PREVIOUS RETAIL STUDIES Introduction 5.1 There has been no district-wide retail study undertaken in North West Leicestershire District in recent years. However, since 2003, there has been a series of retail studies undertaken at the regional and sub-regional levels and these provide some general insight into expenditure patterns across the District area. In addition, in 2004 Roger Tym & Partners (RTP) was instructed to advise the District Council in relation to the retail planning policy issues raised by three planning applications for retail warehouse development in Ashby-de-la-Zouch. Accordingly, in order to assist in setting the context for our subsequent analysis of capacity, we set out in this section a brief review of the relevant findings of previous work. 5.2 The four studies reviewed are: i) ‘Regional Town Centres For the East Midlands’ – DTZ Pieda, March 2003; ii) ‘Central Leicestershire Retail Study ‘– CgMs, May 2003; iii) ‘Leicester City Retail Capacity Study’ – RTP, August 2003, and subsequent 2005 update (undertaken for the Shires West Compulsory Purchase Order inquiry); and iv) the ‘Appraisal of Proposed Comparison Retail Developments, Ashby-de-la-Zouch’ – RTP, April 2004. ‘Regional Town Centres Study’ – DTZ Pieda, March 2003 5.3 The Regional Town Centres study was commissioned by the East Midlands Local Government Association (EMLGA) to assess the scale of need for major retail, leisure and other facilities at the regional and sub-regional level, in order to inform the review of Regional Planning Guidance for the East Midlands (RPG8). The study objectives were: i) to identify the current hierarchy/network of larger centres, recent and potential future changes to this network and the role that this network of larger centres should play in accommodating any need for major retail, leisure and other central area uses; ii) to provide guidance on a regional strategy framework for establishing policies which help support the role of centres of a lower order such as district and local centres; iii) to assess in broad terms the scale of need for major retail, leisure and other facilities at the regional level and for each sub-area identified in RPG over the RPG plan period, i.e. from 2002 to 2012; and iv) to explore in broad terms how such needs may provide the opportunities to reinforce the individual role of centres in a way that furthers urban regeneration, rural revival and sustainable development17. 5.4 The brief for the study stemmed from the Panel Report following the Public Examination into the draft RPG. The Panel had recommended that town centre policies should be based upon a broad assessment of need for major retail facilities, but had concluded that the then draft Guidance did not provide a clear strategy and policy framework for the accommodation of major new retail development.

17 DTZ para 1.1.

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Key Study Findings 5.5 In analysing the overall hierarchy of retail centres in the region, the DTZ study divided the region into the five sub-areas defined in RPG8 (Three Cities, Southern, Eastern, Northern and Peak). The study identified that the two dominant centres in the region as a whole are, first, Nottingham, and second, Leicester. Both fall within the ‘Three Cities’ sub region, as does Coalville. However, neither Coalville nor Ashby-de-la- Zouch were identified as among the 16 case study centres and accordingly they were not examined in detail. 5.6 DTZ’s study produced three sets of need and capacity forecasts for each sub-area, with the variation between them derived from the use of alternative per capita expenditure growth rates. For the Three Cities sub-area, comparison floorspace capacity was forecast to be in the range of 22,700 to 142,900 sq.m gross, after taking account of existing commitments. DTZ forecast that a significant proportion of the need in the Three Cities area would be met by the Hammerson Shires West development in Leicester, although it was evident that there would be capacity to support development in other centres at least under the ‘central’ and ‘high’ growth scenarios. 5.7 It is important to note, however, that the study covered the entire East Midlands region and thus is ‘broad-brush’ in nature. The consultants themselves identified various concerns about the usefulness of capacity studies on their own to guide retail strategies on their own (paragraphs 3.38 & 3.40), noting the particular sensitivity of such studies in relation to assumed annual growth rates, productivity allowances for existing retailer growth and the choice of base year. They also cautioned specifically against using their capacity forecasts to prescriptively assess the specific quantitative need or capacity in any individual centre. 5.8 Moreover, despite the extensive catchment and variety of different centres assessed, the DTZ study did not utilise a household survey. Accordingly all the estimates of existing centre turnover, and thus future capacity, are based on estimates undertaken in the absence of empirical evidence in relation to actual shopping patterns. Later work in Leicester undertaken by CgMs and RTP utilised specifically commissioned household surveys and on this basis is likely to produce a more robust estimate of future need for new retail development in the city centre. The DTZ study is thus of limited relevance in the context of this specific study of North West Leicestershire District. ‘Central Leicestershire Retail Study’ – CgMs, May 2003 5.9 In 2002, a consortium of local authorities in and around Leicester18 commissioned CgMs to undertake the ‘Central Leicestershire Retail Study’ (CLRS). The study findings were published in May 2003. A full copy is available as Core Document 17. 5.10 The principal objectives of the study were threefold, as follows19: i) to provide a revision of the estimates for comparison and convenience retail floorspace required in Central Leicestershire for the periods 2001 to 2006 and 2011; ii) to revise the boundary of the Study Area to make the Central Leicestershire Retail Area co-terminus with the Central Leicestershire Policy Area as shown in the Deposit Draft Structure Plan; and iii) to inform the Structure Plan and City of Leicester Local Plan reviews and other strategic and local plans.

18 Leicestershire County Council, Leicester City, Blaby, Charnwood, Harborough, Hinckley & Bosworth, and Oadby & Wigston. 19 CgMs paragraph 2.3.

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5.11 The study brief also included a range of ten secondary and more detailed objectives. These included an assessment of the role of different centres within the study area; and an appraisal of whether Leicester city centre’s share of the aggregate study area future comparison retail floorspace requirement should be as high as 75 per cent, which was the level suggested as appropriate by the relevant local planning authorities following an earlier retail study of Leicestershire20, carried out by Chesterton in 1997. 5.12 The study focused on capacity within the ‘Central Leicestershire Policy Area’ (CLPA) which covers the urban area of Leicester itself but excludes outlying centres such as Coalville. However, the study’s household survey did cover a wider area, termed the ‘Outer Study Area’ (OSA), which extended as far as Coalville town. The study thus does provide an element of survey evidence in relation to shopping patterns around Coalville which can be compared to later survey work. ‘Leicester City Centre Capacity Study’ – RTP, 2003 and 2005 5.13 The RTP studies focussed on capacity within the city centre of Leicester itself. However the 2003 work was underpinned by an extensive household survey which provided some evidence of shopping patterns across most of the County, including North West Leicestershire district. 5.14 The household survey evidence collected for the 2003 study indicated that there is a substantial level of leakage of comparison expenditure from the North West Leicestershire area to other larger comparison shopping destinations elsewhere, principally Leicester city centre, Fosse Park and Nottingham. 5.15 Both the 2003 study and the 2005 update assumed that the majority of the substantial comparison capacity identified should be located within the city centre of Leicester. Nevertheless, in relation to other town centres within the overall catchment area (OCA), including Coalville and Ashby, the recommended approach provided ample ‘headroom’ to allow for new development if appropriate. Moreover, inherent in the approach was the safeguarding of the vitality and viability of existing centres by way of the allowance for existing retailer growth that was built into the capacity analysis. All centres would thus be able to achieve real growth in turnover over the study period even if new development is concentrated in a small number of locations in the OCA. ‘Appraisal of Proposed Comparison Retail Developments, Ashby-de-la-Zouch’ – RTP, April 2004 5.16 The RTP 2004 advice evaluated three proposals for retail warehouse development around the town of Ashby. All three applications proposed ‘bulky goods’ retail warehouse-format development, ranging in size from some 5,575 sq.m gross to 6,500 sq.m gross (including garden centres). All proposed either DIY or a mix of DIY and other (i.e. furniture/carpets and electrical) retail operators. 5.17 The RTP advice concluded that there was substantial leakage of comparison expenditure from the Ashby area and that accordingly there was scope for additional retail floorspace. It was accepted that there were no available sites in or on the edge of the existing centre and that accordingly out-of-centre development for bulky goods format stores was appropriate; however, two of the three proposed stores were in ‘unsuitable’ locations and accordingly it was recommended that only one – the ‘Calder Colours’ site proposal on Nottingham Road – be permitted. 5.18 Since our 2004 report, one of the applications has been withdrawn. Of the two remaining applications, one has been refused, and one (the Calder Colours scheme) which was permitted subject to completion of a section 106 agreement. For the purposes of our subsequent quantitative assessment of capacity, we treat this scheme

20 The ‘Central Leicestershire Retail Strategy’

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as a commitment, although the future occupants of the development are not known at present.

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6 CURRENT PATTERNS OF RETAIL AND LEISURE VISITS Introduction 6.1 Our assessment of current patterns of retail and leisure spending is based on a comprehensive telephone survey of 853 households resident in seven zones encompassing the administrative area of North West Leicestershire, as shown in Figure 6.1 below. The telephone survey was undertaken in January 2005 by NEMS. The methodology and full results of the survey, including a breakdown of retail and leisure visits by expenditure zone, are incorporated in an accompanying technical report: Survey of Households – Methodology & Results (separately bound as Annex 2). The focus of this section is on the headline findings of the household survey, concentrating on the overall patterns of retail and leisure spending for the District. 6.2 Suffice to say in this introduction that the findings are based on a fully representative sample, with a minimum of approximately 100 responding households from each of the seven survey zones shown in Figure 6.1, and with all results weighted to reflect the actual distribution of households across the survey area in the year 2001. Figure 6.1 Expenditure Zones (North West Leicestershire District)

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6.3 The main purposes of the survey were to establish: the shop or shopping centre in which the household had spent most on food and groceries in the preceding six months; the town centre/retail park in which members of the household had spent most on each of the following goods, in the preceding six months: o clothes and shoes; o furniture/carpets/soft household furnishings; o DIY and decorating goods; o white electrical goods; o specialist non-food items such as books, jewellery, photographic goods, toys and sports equipment; and the main location visited for various types of commercial leisure activities (visits to cinemas, restaurants, pubs/bars and theatres/concert halls). Overall Convenience (Food and Groceries) Shopping Patterns Main Convenience Stores in North West Leicestershire District 6.4 The most dominant store within the administrative area of North West Leicestershire, herewith referred to as the study area (SA), for food and grocery shopping is Morrisons at Whitwick Road, Coalville, which is the main spend location for the highest proportion of households residing within the SA (Table 6.1). The store with the second highest market share is Tesco at Resolution Road, Ashby-de-la-Zouch, which is the main spend location for 28 per cent of North West Leicestershire residents. Additional convenience stores which achieve overall market shares of 3 per cent or more are: Somerfield at Derby Road, Ashby-de-la-Zouch (5 per cent); the Co-op at Ashby Road, Ibstock (4 per cent); the Co-op at Bridge Street, Coalville (4 per cent); and Kwik Save at Ashby Road, Coalville (3 per cent). Main Convenience Stores Outside of North West Leicestershire District 6.5 The overwhelming majority of households surveyed undertake convenience shopping at stores located within the North West Leicestershire administrative boundary. The only food and grocery stores located outside of the District which achieve overall market shares of more than 2 per cent are: Asda at Midland Street, Long Eaton (4 per cent); Sainsbury’s at Greenclose Lane, Loughborough (2 per cent) and Sainsbury’s at Civic Way, Swadlincote (2 per cent). Table 6.1 – Food/Grocery Stores Where Most Money is Spend on Convenience Goods % Of Market Inside or Outside Destination Main Share NW Leics District Trips Highest Morrisons, Whitwick Road, Coalville 31.1 Inside 2nd Highest Tesco, Resolution Road, Ashby-de-la-Zouch 27.8 Inside 3rd Highest Somerfield, Derby Road, Ashby-de-la-Zouch 5.0 Inside 4th Highest Asda, Midland Street, Long Eaton 3.9 Outside 5th Highest Co-op, Ashby Road, Ibstock 3.5 Inside 6th Highest Co-op, Bridge Street, Coalville 3.5 Inside 7th Highest Co-op stores, Castle Donington 3.0 Inside 8th Highest Kwik Save, Ashby Road, Coalville 2.8 Inside 9th Highest Sainsbury’s, Greenclose Lane, Loughborough 2.3 Outside 10th Highest Sainsbury’s, Civic Way, Swadlincote 2.2 Outside

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Overall Comparison Shopping Patterns Main Comparison Centres in North West Leicestershire District 6.6 Coalville is an important centre for certain categories of comparison goods shopping, namely for the purchase of furniture, carpets and soft furnishings; DIY and decorating goods; domestic appliances; and specialist comparison goods, such as glass, china, books, jewellery and sports equipment (Table 6.2). 6.7 The centres within the SA which achieved the highest overall market shares for each category of comparison retailing are outlined below: Coalville Town Centre is the main location for clothes and shoes shopping for 9 per cent of all households in the SA, achieving a low market share yet attracting more households than any alternative North West Leicestershire centre for these types of goods; Coalville Town Centre achieves a 10 per cent market share for furniture, carpets and soft household furnishings, ahead of Ashby-de-la-Zouch Town Centre and Measham Village Centre which both achieve market shares of 2 per cent; Coalville Town Centre also achieves the highest market share of centres in the District for DIY and decorating goods (20 per cent); Coalville Town Centre is the dominant centre in the District for domestic appliances, including white goods and electrical items, achieving a market share of 17 per cent; and Coalville Town Centre is also the prime destination for specialist comparison goods shopping in the District, achieving an overall market share of 12 per cent. In addition, Ashby-de-la-Zouch achieves a 5 per cent market share for this category of comparison retailing. Main Comparison Centres Outside of North West Leicestershire District 6.8 The main destinations outside of the SA for comparison goods are Leicester City Centre, Burton-Upon-Trent Town Centre, Derby City Centre, Loughborough Town Centre and, to a lesser extent, Nottingham City Centre. The main comparison centre located outside of the SA, varies between households resident in different survey zones. 6.9 The centres outside SA which achieved the highest overall market shares for each category of comparison retailing are outlined below: Leicester City Centre is the prime destination for clothes and shoes shopping for 28 per cent of all households in the survey area, ahead of Burton-Upon-Trent Town Centre and Derby City Centre, with market shares of 12 per cent and 6 per cent respectively; Leicester City Centre also achieves the highest market share of centres outside the SA for furniture, carpets and soft household furnishings (10 per cent); the B&Q at Jubilee Drive, Loughborough is an important destination outside the District for DIY and decorating goods shopping, achieving an overall market share of 18 per cent. In addition, Loughborough Town Centre has a market share of 11 per cent for this category of comparison goods; Loughborough Town Centre is also the main spend location outside the District for households shopping for domestic appliances, achieving an overall market share of 8 per cent; and Leicester City Centre is an important location for specialist comparison goods shopping for 12 per cent of all households in the SA, ahead of Burton-Upon-Trent

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Town Centre and Loughborough Town Centre, which achieve market shares of 7 per cent and 6 per cent respectively. Table 6.2 – Town/District Centres Where Most Money is Spent on Comparison Goods Main Destinations By Category of Comparison Goods and Overall Market Share Market Clothes & Furniture, Carpets, DIY & Decorating Domestic Specialist Share Shoes Soft Furnishings Goods Appliances Comparison Goods Highest Leicester City Leicester City Coalville Town Coalville Town Coalville Town Centre Centre Centre Centre Centre 28% 10% 20% 17% 12% 2nd Highest Burton-Upon- Coalville Town B&Q, Jubilee Loughborough Leicester City Trent Town Centre Drive, Town Centre Centre Centre 12% 10% Loughborough 8% 12% 18% 3rd Highest Coalville Burton-Upon-Trent Loughborough Leicester City Burton-Upon-Trent Town Centre Town Centre Town Centre Centre Town Centre 9% 5% 11% 6% 7% 4th Highest Derby City Loughborough Burton-Upon-Trent Burton-Upon- Loughborough Centre Town Centre Town Centre Trent Town Town Centre 6% 5% 4% Centre 6% 5%

Leisure Patterns 6.10 The survey of households included a question that asked respondents where they spent the most money on certain types of leisure activity, including the cinema, pubs, restaurants, health and fitness, theatres and concerts, and family entertainment leisure uses such as bowling and bingo (Table 6.3). Cinemas 6.11 Overall 40 per cent of households claimed that they did not visit cinemas. The most popular location for visiting the cinema was Leicester City Centre, with an overall market share of 21 per cent, followed by Burton-Upon-Trent Town Centre (11 per cent), Loughborough Town Centre (10 per cent), Derby City Centre (8 per cent), and Tamworth (4 per cent). No other location was cited by more than 3 per cent of respondents who visited the cinema. Pubs 6.12 Overall only 39 per cent of all questioned households do not visit pubs. Coalville Town Centre achieves the best market share among all residents, and it is the main destination for pub use for residents of zone 2 (20 per cent), zone 6 (40 per cent) and zone 7 (37 per cent). As expected, the nearest town to residents in each survey zone achieves the highest market share for pub uses. Therefore the main location for zone 1 is Castle Donington Village Centre (30 per cent), for zones 3 and 4 it is Ashby-de-la- Zouch (42 per cent and 18 per cent respectively), and for zone 5 it is Ibstock Village Centre (17 per cent). Restaurants 6.13 Only 28 per cent all households do not visit restaurants. Coalville Town Centre and Ashby-de-la-Zouch Town Centre are the most popular destinations for restaurant use, attracting almost exactly the same overall market share (16.5 per cent and 16.2 per cent respectively). Coalville Town Centre is the dominant destination for residents in zones 2, 5, 6 and 7, while Ashby-de-la-Zouch Town Centre is the prime location for residents in zones 3 and 4. In zone 1 Castle Donington Village Centre is the main destination for restaurant use (26 per cent).

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Health and Fitness 6.14 Sixty one per cent of all households do not use health and fitness facilities. For those households that do use such facilities, Ashby-de-la-Zouch is the dominant location, with a market share of 12 per cent. Overall, Coalville achieves the second highest market share, attracting 7 per cent of households that use health and fitness facilities, followed by Whitwick Village Centre21 with a market share of 5 per cent. Theatres/Concert 6.15 Over half of all households do not visit theatres or concert halls. The two main destinations for theatre/concert visitors are Nottingham City Centre (13 per cent) and Leicester City Centre (11 per cent). The only other destination of note is Birmingham which achieves an overall market share of 4 per cent. Family Entertainment (Bingo/Bowling) 6.16 Only 38 per cent of residents engage in family entertainment recreation activities, such as bingo and bowling. The dominant destination for family entertainment activities is Leicester City Centre, achieving a 13 per cent overall market share, and serving as the prime location for residents in zones 2, 5, 6 and 7. Additional destinations that are important for family entertainment recreation are Burton-Upon-Trent Town Centre, attracting 7 per cent of households; Coalville Town Centre (5 per cent); and Derby City Centre (3 per cent), which is the key location for zone 1 residents. Table 6.3 – Town/District Centre Where Most Money is Spent on Leisure Activities Main Destination By Category of Leisure Pursuit Survey Cinemas Pubs Restaurants Health/ Theatres/ Family Zone Fitness Concerts Entertainment 1 Derby City Castle Castle Castle Nottingham Derby City Centre Donington Donington Donington City Centre Centre Village Village Village Centre Centre Centre 2 Leicester Coalville Coalville Whitwick Nottingham Leicester City City Centre Town Town Village City Centre Centre Centre Centre Centre 3 Burton- Ashby-de- Ashby-de- Ashby-de- Nottingham Burton-Upon- Upon-Trent la-Zouch la-Zouch la-Zouch City Centre Trent Town Town Town Town Town Centre Centre Centre Centre Centre 4 Burton- Ashby-de- Ashby-de- Ashby-de- Nottingham Burton-Upon- Upon-Trent la-Zouch la-Zouch la-Zouch City Centre Trent Town Town Town Town Town Centre Centre Centre Centre Centre 5 Leicester Ibstock Coalville Ashby-de- Leicester Leicester City City Centre Village Town la-Zouch City Centre Centre Centre Centre Town Centre 6 Leicester Coalville Coalville Coalville Leicester Leicester City City Centre Town Town Town City Centre Centre Centre Centre Centre 7 Leicester Coalville Coalville Coalville Leicester Leicester City City Centre Town Town Town City Centre Centre Centre Centre Centre

21 We assume that the majority of health and fitness visits made to Whitwick Village Centre are directed towards the Hermitage Leisure Centre, although the household survey respondents did not specify the Leisure Centre as their destination.

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7 ASSESSMENT OF FUTURE RETAIL EXPENDITURE CAPACITY Key Aspects of Retail Spending Patterns 7.1 The survey of households has shown that: i) town centres and individual foodstores located within the study area (the area covered by North West Leicestershire District Council’s administrative boundaries, hereafter referred to as the study area, or SA) retain, collectively, some 83 per cent of the convenience expenditure of residents of the SA, which is a reasonable level of retention; ii) 47 per cent (£58.5m) of the convenience goods expenditure of residents of the SA is spent in just two stores within the SA, these being Tesco (Resolution Road, Ashby-de-la-Zouch) and Morrisons (Whitwick Road, Coalville); iii) the main outflows (or leakage) of convenience expenditure to named stores are to the Asda store at Long Eaton, which accounts for some 18 per cent (£3.8m) of the expenditure that leaks from the SA; and the Sainsbury stores at Swadlincote and Loughborough, which respectively account for a further 11 per cent (£2.3m) and 12 per cent (£2.4m) of the leakage; iv) Coalville town centre retains about 18 per cent of the overall comparison expenditure of residents of the SA, but the aggregate comparison retention level for all centres and stores within the SA is only 32 per cent; and v) the main outflows (or leakage) of comparison expenditure are to Leicester city centre, which accounts for 25 per cent (£34.3m) of the expenditure which leaks from the SA; and Burton-upon-Trent and Loughborough town centres, which respectively account for a further 15 per cent (£20.5m) and 14 per cent (£18.4m) of the leakage. 7.2 In the convenience goods sector, we consider that there is limited scope to increase the aggregate retention level, as discussed at paragraph 7.6 below. Accordingly we test only one convenience expenditure capacity scenario, which assumes that the existing retention rate is maintained throughout the study period. 7.3 In relation to comparison goods, the existing retention rate of 32 per cent is relatively low. However, based on our health checks and consultations, our assessment of need and the results of the survey of households, we consider that the scope for new development that could substantially increase this retention rate is limited at present. Nevertheless, we do expect that there will be some scope for individual developments to achieve some enhancement in the existing rate and indeed one such scheme has already been permitted since the household survey was completed.22 Thus, for illustration purposes we provide two sets of forecasts for comparison expenditure capacity – the first (Scenario A) based on the maintenance of the existing retention rate, and the second (Scenario B) based on an assumed increase of the overall study area retention rate of six percentage points, from the current base position of 32 per cent to a new level of 38 per cent (as discussed further, below). Quantitative Assessment of Need for Further Convenience Floorspace 7.4 The main steps in the assessment of the quantitative capacity for further convenience (food) retailing are as follows:

22 The proposed retail warehouse development at Nottingham Road, Ashby - which we treat as a commitment, as explained in paragraph 5.18.

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i) use the household survey data to establish the convenience spending patterns of residents of the SA and assess the overall retention of expenditure by centres and stores located within the SA, as described earlier; ii) forecast the growth in convenience expenditure of the SA’s residents from 2004 to 2016 (taking into account the time horizon of the emerging Local Development Framework), taking account of population change and the real growth, over and above inflation, in per capita spending levels; iii) make a judgment as to whether there is a case for adjusting the future convenience retention rate – the proportion of the expenditure of the SA’s residents which will be spent in centres and stores located within the SA; iv) make allowances for the turnover requirements of any food retail planning commitments; v) make an allowance for over-trading, if appropriate; and then vi) convert the resulting residual expenditure (that is, growth in retained expenditure, less commitments, plus over-trading) to a potential sales floorspace capacity/deficit. 7.5 We have not sought to establish the individual capacities for each of the various centres in the SA. Rather, we have taken a macro approach which assesses the overall amount of residual expenditure likely to be generated by residents of the whole of the SA, prior to making recommendations as to where, geographically, any residual should be met, taking into account the hierarchy of existing centres and the sequential approach. 7.6 So far as step iii) is concerned, we consider that there is little scope to increase the overall retention rate, which currently stands at 83 per cent. In particular we note that parts of the District to the north are relatively remote from the main centres and these areas are close to substantial food superstores in southern Derbyshire; moreover other parts of the SA are served by other larger stores close to but outside the District boundary, such as Sainsbury’s stores at Swadlincote and Loughborough. Furthermore, the survey results indicate that the two main foodstores in the study area are both achieving turnovers broadly in line with the average for their respective operators, indicating that provision is broadly in balance with existing expenditure. However, given the localised nature of convenience shopping, it would be undesirable from a policy perspective if there was to be any reduction in the convenience goods retention level. Therefore, our assessment proceeds on the basis of a constant aggregate retention for the SA as a whole of 83 per cent. Forecast Growth in Convenience Expenditure of SA Residents 7.7 The forecast growth in convenience goods expenditure of the residents of the SA arises from population growth of 6.3 per cent from 2004 to 2016 and an increase over time in per capita spending levels. The base per capita spending levels are the total of the year 2001 data supplied by MapInfo for the seven expenditure areas shown in Figure 6.1. These data are then projected forward to 2003 using ‘real’ or observed growth rates as set out MapInfo Brief 04/02. 7.8 In order to project expenditure forward from 2003 to the study end date of 2016, we have utilised the Experian Business Strategies forecasts of UK spending per head. Table 3.2 of the Experian ‘Retail Planner Briefing Note 2.0’ (August 2004) indicates that for the period 2003-13, a convenience expenditure growth rate of 0.9 per cent per capita, per annum is appropriate. We thus apply this growth rate to generate per capita expenditure forecasts for 2004, 2008, 2011 and 2016. 7.9 Spreadsheet CV1 of Annex 3, provides the resultant projections for population, per capita spending and the overall convenience goods spend for residents of each of the seven SA zones. Table 7.1 below summarises the projected growth in convenience

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spending for residents in the whole of the SA. Under the goods-based approach, the growth up to 2016 is £21.1m. Spreadsheet CV1 of Annex 3 also summarises the geographical source of the expenditure growth. The amount of growth in each zone is simply a reflection of the number of residents in each zone and the variation in convenience spending levels across the SA; the highest absolute growth up to 2016 is for residents of Zone 3 (the Ashby-de-la-Zouch area), at £4.0m (Spreadsheets CV2 and CV5, Annex 3). Table 7.1 – Projected Growth in the Convenience Expenditure of Residents of the SA, £m (2001 Prices) Change Change Change Change 2004 2008 2011 2016 2004-8 2008-11 2011-16 2004-16 £m £m £m £m £m £m £m £m Total Convenience Expenditure (Goods 125.4 132.2 137.5 146.5 6.8 5.3 9.0 21.1 Based) 7.10 Spreadsheets CV2 and CV5 of Annex 3 distribute the available expenditure using the results of the household survey for the 2004 base year and assuming constant market shares for each centre/store up to 2016. The Spreadsheets also show the resultant turnover that each centre/store would draw from the study area under the constant market share scenario. Thus, for example, the goods-based convenience turnover of food stores in Castle Donington drawn from the study area, would rise from £6.1m in 2004 to £7.1m in 2016, an increase of 17 per cent. 7.11 Table 7.2 below sets out the amount of convenience expenditure which is retained by centres/stores located within the SA, under the constant market share scenario, and the growth in retained expenditure which results. Thus, the overall growth in retained expenditure up to 2016 would amount to £17.6m under a ‘goods-based’ approach. Table 7.2 – Convenience Expenditure Retained by Centres/Stores Located in the SA, Under Constant Retention Scenario Change Change Change Change 2004 2008 2011 2016 2004-8 2008-11 2011-16 2004-16 £m £m £m £m £m £m £m £m Total Retained Convenience 104.6 110.2 114.6 122.1 5.7 4.4 7.5 17.6 Expenditure (Goods Based) Allowances for Claims on Convenience Expenditure Growth 7.12 Before the increases in retained convenience expenditure can be converted into theoretical floorspace requirements, it is necessary to take account of an allowance for food retail planning commitments. However, in the case of the North West Leicestershire SA, there are no significant convenience floorspace commitments either inside, or close to but outside, the SA, that are likely to have any significant bearing on future capacity within the SA. Accordingly we make no specific allowance for the claim of commitments. 7.13 However, a deduction is necessary in order to allow for the likely growth in productivity amongst existing retailers within the SA. Recent data has suggested that convenience sales densities have increased significantly in the last fifteen years. We assume that some growth will continue in the future; accordingly, this growth represents a ‘claim’ on the forecast increase in retained expenditure, and thus not all the increase will be

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available to support new floorspace. We make an allowance equivalent to a growth in the productivity of existing floorspace equivalent to 0.75 per cent, per annum23. Allowance for Over-trading in Out-of-centre Stores 7.14 Our survey findings suggest convenience goods turnovers for the two main food superstores within the SA – Tesco at Ashby-de-la-Zouch and Morrisons at the Whitwick Retail Park – that are broadly in line with company averages. Other smaller foodstores within the SA also appear to be trading at (or in some cases below) the levels that would be implied by company average turnovers. Accordingly we conclude that there is no evidence of significant overtrading and that there is no need to make a specific allowance in the capacity assessments to allow for a reduction in overtrading levels. Residual Convenience Expenditure – Static Retention Level 7.15 The top part of Spreadsheet CV6 of Annex 3 sets out the calculations for the growth in retained convenience expenditure under the static market share assumption; this reveals an increase in retained convenience expenditure of £17.6m between 2004 and 2016. The residual convenience goods surplus is thus £17.6m; as discussed above, it is then necessary to make an allowance for productivity increases amongst existing retailers. Table 7.3 below thus summarises the position. Table 7.3 – Summary of Expenditure Capacity for Convenience Goods 2004-16 Goods Base £m Initial Surplus +17.6 Claims on Capacity -9.8 Residual +7.8 7.16 The positive convenience goods residual of £7.8m would support a convenience goods sales area in the period up to 2016 of around 700 sq.m net only, at typical company averages for large supermarket operators. When a lower floorspace efficiency rate is assumed, typical of that achieved by smaller or discount foodstore operators, the potential scale of floorspace rises to some 1,445 sq m net by the end of the study period. 7.17 In overall terms, therefore, the forecast level of capacity implies limited scope for new large scale stores, although it would be sufficient to support one or more discount format stores. However, this quantum of retail capacity derives from the growth in retained convenience goods expenditure for the whole of the SA and any individual proposals would need to be judged on a localised assessment of the quantitative need in a particular part of the SA. Moreover, in assessing any future proposals, the sequential approach will need to be applied carefully given that the major foodstores within the SA are in out-of-centre locations. 7.18 In qualitative terms, in our assessment the SA is relatively well-provided for in terms of discount or smaller foodstores, but the choice of larger format stores is more limited. Accordingly, there may be greater qualitative benefits to be derived from the addition of a single medium sized store than a larger number of smaller discount operations. However, as we note above, the quantitative scope is modest - unless a new store could be shown to be likely to materially increase the retention rate above the existing level of 83 per cent - and in the course of research undertaken for this study we have not identified any significant operator interest for new medium or larger scale foodstore development within the SA. 7.19 Overall, we conclude that in both quantitative and qualitative terms the requirement for additional convenience floorspace in the SA is limited.

23 Experian ‘Retail Planner’ April 2005, Table 2

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Conclusion on Quantitative Need in the Convenience Sector 7.20 There is a limited positive quantitative requirement for further convenience goods floorspace in the period up to 2016, having taken account of expenditure growth. However, this residual relates to the growth in retained expenditure for the whole of the SA and development to meet most, or all of it, should be channelled to the existing town, district and local centres in the SA if at all possible. Moreover, as Spreadsheet CV6 of Annex 3 shows, more than 40 per cent of the identified expenditure surplus available to support new floorspace does not arise until after 2011. Accordingly we conclude that there is no immediate need for the Council to plan for an increase in foodstore floorspace within the District. 7.21 Any development proposals that do come forward should be judged on the basis of the localised requirements in particular parts of the SA. The District Council will need to take a cautious approach to new foodstore proposals, and will need to ensure the strict application of the relevant national policy tests when assessing any proposal for a new foodstore, or any proposed extension to an existing out-of-centre store. Quantitative Assessment of Need for Further Comparison Floorspace 7.22 In the comparison sector we assess quantitative need for the whole of the overall SA of North West Leicestershire District. The main steps in the assessment are the same as for the convenience sector, as follows: i) use the household survey data to establish comparison goods spending patterns for residents of the SA and assess the retention of expenditure by all stores and centres located within the SA itself, as described earlier; ii) forecast the growth in comparison expenditure of the SA’s residents up to 2011 and in the longer term up to 2016, taking into account population change and the real growth, over and above inflation, in per capita spending levels; iii) apply a sensitivity test to the retention rate so as to vary the proportion of future expenditure which is retained within the SA; iv) evaluate whether it is necessary to make allowances for ‘claims’ on comparison goods expenditure growth, including: • the growth in turnover efficiency (turnover per sq.m sales area) for existing retailers of 2.0 per cent, per annum, this being at the bottom of the lower of the ranges put forward by Experian24; and • the turnover requirements of comparison sector planning commitments. v) convert the resulting residual expenditure (that is, growth on retained expenditure, less the two ‘claims’ on it) to a potential sales floorspace capacity. 7.23 When applying the sensitivity test to the retention rate, we assume an ‘uplift’ scenario which assumes that the SA retention rate as a whole can rise from the estimated 2004 base of 32 per cent, to 34 per cent by 2008, 36 per cent by 2011 and 38 per cent by 2016, giving a total increase of six percentage points over the whole study period. 7.24 The assessment of quantitative need is sensitive to the retention rate assumption, but the ranges we have used are narrow. We consider that the 38 per cent level represents a reasonable assumption for illustrating the effects of an ‘increased uplift’ scenario and, as explained at paragraph 7.40 below, for comparison expenditure the forecast based on a retention uplift may give a more realistic guide to future potential than that based on static market shares. Nevertheless, retention levels rise or fall

24 Experian Retail Planner, April 2005, Table 2. We use the lower end of the range given, because of the sub-optimal nature of much of the District’s stock of retail floorspace.

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slowly over time, in response to the changing positions of centres in the regional retail hierarchy, and forecasting increases significantly above the 38 per cent level may be unrealistically ambitious given the strong competing centres that lie in relatively close proximity to the SA’s boundary, such as Leicester, and Fosse Park. 7.25 We are concerned that the absence of any material level of high quality retail development within the SA in recent years is likely to have contributed to a steady decline in retention over time, and that the 32 per cent now achieved represents a decline from previous years. In order to achieve the Scenario B uplift it will be necessary to secure new comparison retail development within the SA of a quality which will boost the overall attractiveness of the District’s retail offer vis-à-vis the competing retail locations elsewhere in the sub-region. 7.26 Nevertheless, given the presence of higher-order centres relatively close to the SA boundaries, a significant element of comparison expenditure outflow will be inevitable and is a normal part of the functioning of the retail hierarchy. The so called ‘polarisation’ trend means that many of the UK’s top quality retailers are now unwilling to consider locating in any centre which ranks below 50 in the national rankings. There are no such centres within the SA, although there are a number nearby but outside the SA boundary – including Nottingham, Leicester, and Derby. 7.27 With this background in mind, we turn to our assessment of quantitative need in the comparison sector. Forecast Growth in Comparison Expenditure of SA Residents 7.28 The growth in comparison goods expenditure which is projected to occur in the period up to 2016 arises from growth in population and from real growth in per capita spending levels. The year 2001 per capita spending levels in each of the seven survey zones are provided by MapInfo and we use goods based data. These data are then projected forward to 2003 using ‘real’ or observed growth rates as set out in MapInfo Brief 04/02. 7.29 In order to project expenditure forward from 2003 to the study end date of 2016, we have again utilised the Experian Business Strategies forecasts of UK spending per head. Table 3.2 of the Experian ‘Retail Planner Briefing Note 2.0’ (August 2004) indicates that for the period 2003-13, a comparison expenditure growth rate of 3.7 per cent per capita, per annum is appropriate. We thus apply this growth rate to generate per capita expenditure forecasts for 2004, 2008, 2011 and 2016. 7.30 Thus, Spreadsheet CM1 of Annex 3 provides the resultant projections for population, per capita spending and the overall comparison goods spend for residents of each of the seven zones. Table 7.5 below summarises the projected growth in comparison spending for residents in the whole of the SA. Under the goods-based approach the growth up to 2016 is £123.1m. Spreadsheet CM1 of Annex 3 also summarises the amount of expenditure growth attributable to residents of each zone. The amount of growth for each zone is simply a reflection of the number of residents in each zone and the variation in spending levels across the SA; the highest absolute growth up to 2016 is for residents of Zone 3 (the Ashby-de-la-Zouch area), at £24.1m (Spreadsheets CM2 to CM5 of Annex 3). Table 7.5 – Projected Growth in the Comparison Expenditure of Residents of the SA, £m (2001 Prices) Change Change Change Change 2004 2008 2011 2016 2004-8 2008-11 2011-16 2004-16 £m £m £m £m £m £m £m £m Total Comparison Expenditure (Goods 197.7 232.5 262.5 320.8 34.8 29.9 58.3 123.1 Based)

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7.31 Spreadsheets CM3, CM4 and CM5 of Annex 3, distribute the available comparison expenditure using the results of the household survey for the 2004 base year and assuming constant market shares for each centre/store up to 2008, 2011 and 2016. Spreadsheets CM3, CM4 and CM5 set out the resultant turnover that each centre/store would draw from the SA in 2008, 2011 and in 2016 under the constant market share scenario. Thus, for example, the goods based comparison turnover of Coalville town centre drawn from the SA would rise from £36.0m in 2004, to £58.4m in 2016, an increase in total of some 62 per cent. 7.32 Table 7.6 below sets out the amount of comparison expenditure which is retained by all centres and stores located within the SA under the constant market share scenario and the growth in retained expenditure which results. Thus, the overall growth in retained expenditure up to 2016 would amount to £39m for the whole of the SA. Table 7.6 Comparison Expenditure Retained by Centres/Stores Located in the SA, Under the Constant Retention Scenario A Change Change Change Change 2004 2008 2011 2016 2004-8 2008-11 2011-16 2004-16 £m £m £m £m £m £m £m £m Total Retained Comparison: All 62.7 73.7 83.2 101.7 11.0 9.5 18.5 39.0 Centres & Stores in SA Variation of the Retention Rate 7.33 Table 7.7 summarises the outcome of the application of sensitivity testing to the retention rates for all centres and stores within the SA. Thus, for all centres and stores within the SA, the growth in retained expenditure up to 2016 varies from £39.0m under Scenario A to £59.2m under Scenario B. Table 7.7 Comparison Expenditure Retained by Centres/Stores Located in the SA, Under the Increased Retention Scenario B Change Change Change Change 2004 2008 2011 2016 2004-8 2008-11 2011-16 2004-16 £m £m £m £m £m £m £m £m Total Retained Comparison: All 62.7 79.1 94.5 121.9 16.4 15.4 27.4 59.2 Centres & Stores in SA Allowances for Claims on Comparison Expenditure Growth 7.34 Before the increases in retained comparison expenditure can be converted into theoretical floorspace requirements, it is necessary to take account of a variety of ‘claims’ on the retained expenditure growth which will have the effect of reducing the overall surplus. These claims can be summarised as follows: an allowance for the growth in the turnover efficiency (turnover per sq. metre sales area) of existing traders, at a rate of 2.0 per cent per annum; and an allowance for any planning commitments in the SA, or substantial developments outside the SA that are likely to have a significant bearing on capacity within the SA itself (i.e. by reducing the retention rate and increasing the amount of ‘outflow’ of expenditure). 7.35 These claims are summarised in Spreadsheets CM6 and CM7 of Annex 3, which show the capacity under Scenarios A and B respectively. 7.36 The allowance for the growth in turnover efficiency achieved by existing traders represents a significant deduction, at £16.8m for the SA as a whole. By making this

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allowance for existing retailers we have erred on the side of caution in our assessment of quantitative need; indeed operational difficulties faced by some existing retailers, as a result of inadequacies in their premises, may make it difficult for them to achieve a gain in floorspace efficiency of the forecast scale. 7.37 In relation to commitments, there is only one significant scheme to take into account, which is the proposed retail warehouse development at Nottingham Road, Ashby. At present the exact format of the scheme, and the identity of future retail occupants, is unknown. The scheme may be developed as a single DIY store, or as a smaller DIY store and another ‘bulky goods’ (i.e. furniture and carpets, or electrical goods) unit. For the purposes of our capacity modelling we assume that the scheme, when developed, will draw up to £8m of comparison retail expenditure from the study area when trading. We also allow for a productivity increase within this scheme of 2 per cent per annum after 2008. Residual Comparison Expenditure 7.38 Spreadsheets CM6 and CM7 of Annex 3 set out the calculations of the residual comparison expenditure which is available to support new floorspace, with a separate sheet for each scenario. Table 7.8 below summarises the findings for the SA as a whole. Table 7.8 Residual Comparison Expenditure Available for new Floorspace in the SA Centres, After Claims 2004-08 2008-11 2011-16 2004-2016 £m £m £m £m Scenario A -2.1 4.9 10.1 12.8 (Static) Scenario B 3.2 10.8 19.0 33.0 (Rising) 7.39 Thus, the residual expenditure which is available to support new comparison floorspace in the SA up to the year 2016 varies from £12.8m under Scenario A (static retention) to £33.0m under Scenario B (retention uplift). 7.40 As Table 7.8 shows, after the allowances for commitments and floorspace productivity gains are made, there is a small deficit in available expenditure in the 2004-8 period under Scenario A. This deficit is soon offset by expenditure growth in the post-2008 period. However, it is important to note that the deficit is notional, in that it arises from the allowance made for the commitment at Ashby, but under the ‘static market shares’ scenario – whereas in practice that development will in itself raise the SA retention rate above the ‘base’ level of 32 per cent. On this basis we regard the Scenario B forecasts as a more realistic guide to potential capacity, at least in the earlier parts of the study period. Converting Residual Comparison Expenditure to Net Sales Floorspace Requirements 7.41 Table 7.9 draws together the findings and convert the outputs from each of the comparison expenditure scenarios – the residual expenditure totals – into theoretical net sales25 floorspace requirements. 7.42 For each scenario – A and B – we show the effects of conversion into a theoretical floorspace requirement using two alternative floorspace efficiency rates. The higher rate of £3,500 per sq.m is typical of ‘High Street’-type retail developments whilst the

25 Typical net to gross ratios are 70 per cent for ‘high street’ comparison and 80 to 90 per cent for retail warehouses.

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lower level of £2,691 per sq.m is closer to what could be expected to be achieved by a range of ‘bulky goods’ or retail warehouse-type stores. 7.43 As Table 7.9 shows, for the SA as a whole, the quantitative need up to 2016 ranges from 3,666 sq.m net under Scenario A – ‘High’ turnover to around 12,265 sq.m net under Scenario B – ‘Low’ turnover. It is evident, therefore, that there is a positive capacity residual in the comparison sector. 7.44 However, the findings of the comparison expenditure capacity forecast need to be interpreted with some care. First, it should be noted that the scale of the requirement set out at the higher end of the forecast range arises as a result of a steady increase in the aggregate SA retention rate over the study period, and – as noted previously – this increase new retailer and investor interest in the SA, which in overall terms will allow retailing within the SA to compete more effectively with centres outside its boundaries than it does at present. However, there has already been some development permitted since the household survey was carried out. This development, when implemented, will increase the ‘base’ retention rate above 32 per cent, and in our view it is reasonable to anticipate that other schemes may come forward over the study period that will achieve further incremental increases in the overall retention rate. 7.45 Second, half of the identified expenditure residual available to support new floorspace does not arise until the 2011-16 period. The scale of requirements in the short to medium term are more modest. 7.46 Third, the positive capacity residual in the comparison sector does not necessarily imply that there is scope for further out-of-centre development; it will be necessary to evaluate any individual proposals as they come forward in the light of the specific format of retailing proposed, and the scale of identified requirements. Indeed, any proposals which come forward in out-of-centre locations will need to be subject to the stringent application of the five key national policy tests and there must be no risk of any harm to the vitality and viability of the District’s town centres, particularly given our concerns in relation to the health of Coalville and other centres. 7.47 Nevertheless, it is evident that there is some capacity for additional comparison retail development within the SA during the period up to 2016 and it is clear that the findings of the District-wide assessment of capacity endorse the earlier advice provided by RTP in 2004 in relation to the scope for some retail-warehouse format development in the Ashby area. Such development presents the opportunity to address local deficiencies in relation to specific categories of expenditure and will also contribute to raising the overall or aggregate retention rate for the SA, thus enhancing overall retail provision within the District and improving its ability to meet the shopping needs of residents of the area.

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Table 7.9 Conversion of Expenditure Surplus to Floorspace Requirements (Overall Study Area) Scenario A – Fixed Market Shares 2004-08 2008-11 2011-16 2004- £m £m £m 2016 £m Comparison Goods base residual (£m) -2.1 4.9 10.1 12.8

Assumed Floorspace (£ per m2 sales 2,691 2,691 2,691 2,691 Efficiency (Low) area)

Floorspace 2 (m sales area) -791 1,804 3,756 4,769 requirement (Low)

Assumed Floorspace (£ per m2 sales 3,500 3,500 3,500 3,500 Efficiency (High) area)

Floorspace 2 (m sales area) -608 1,387 2,888 3,666 requirement (High)

Scenario B – Planned Increase in Retention 2004-08 2008-11 2011-16 2004- £m £m £m 2016 £m Comparison Goods base residual (£m) 3.2 10.8 19.0 33.0

Assumed Floorspace (£ per m2 sales 2,691 2,691 2,691 2,691 Efficiency (Low) area)

Floorspace 2 (m sales area) 1,187 4,009 7,069 12,265 requirement (Low)

Assumed Floorspace (£ per m2 sales 3,500 3,500 3,500 3,500 Efficiency (High) area)

Floorspace 2 (m sales area) 913 3,082 5,435 9,430 requirement (High)

Conclusion on Quantitative Need in the Comparison Sector 7.48 Overall we identify a quantitative requirement for some further comparison floorspace in the SA in the period up to 2016. However the overall scale is relatively modest and in any event around half of the need does not arise until the post-2011 period. 7.49 Accordingly we do not envisage a requirement for the District Council to take short term action – for example by seeking to allocate sites – in order to accommodate new floorspace. We recommend that individual proposals should be evaluated as they arise, taking into account the requirements of all the key national policy tests as set out in PPS6, the localised benefits that schemes will bring in addressing any particular deficiencies in existing provision, and the need to ensure that the vitality and viability of existing centres is safeguarded.

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8 MONITORING FRAMEWORK Introduction 8.1 The study brief requires the development of a Monitoring Framework, which can then be used by the Council in order to keep the study up-to-date. This requirement is consistent with the advice provided in Chapter 4 of the newly published PPS6, which advises (paragraph 4.1) that comprehensive, relevant and up-to-date monitoring is essential to the effective planning and management of town centres. Such monitoring can enable early signs of change in town centres to be identified and appropriate action to be undertaken. 8.2 Paragraph 4.3 of PPS6 states that the following matters should be kept under regular review: the network and hierarchy of centres (at both the regional and local levels); the need for further development; and the vitality and viability of centres (at the local level). 8.3 In relation to the first of these matters, paragraph 2.10 of PPS6 states: ‘…any significant change in role and function of centres, upward or downward, should come through the development plan process.’ 8.4 In terms of the need for further development, we have identified floorspace capacities for 2008, 2011 and 2016, for each of the comparison and convenience sectors. We consider that our capacity estimates are robust and, accordingly, we do not anticipate that the Council will have to update the quantitative need capacity estimates that we provide through this study, at least not until the first incremental capacity year, i.e. 2008. Notwithstanding this, should the Council wish to update the capacity estimates on a more regular basis - for instance, to reflect new permissions – then it has access to all spreadsheets and data electronically. 8.5 The third ‘matter’ to be kept under review is given the greatest coverage in Chapter 4 of PPS6. Accordingly – and for the reasons set out above - we have focused on vitality and viability indicators in formulating the Monitoring Framework. Guidance on Monitoring 8.6 Guidance on monitoring is provided in Local Development Framework Monitoring: A Good Practice Guide (ODPM, 200526). The Guidance relates primarily to the monitoring of local development frameworks (LDFs) as overall documents (as opposed to the monitoring of specific, individual indicators)27. Nonetheless, the Guidance provides useful general advise in relation to the preparation of monitoring frameworks. Those aspects of the Guidance that are most useful and relevant to the monitoring of indicators relating to retail and town centres are summarised below: monitoring should adopt a positive, future orientated approach (rather than being an error-correcting mechanism); allied to the above point, monitoring should not just be about collecting information and indicators - instead, an analytical and action-orientated approach is required; existing sources of information should be used wherever possible; and

26 Hereafter in this section of our report referred to as ‘the Guidance’. 27 Local planning authorities are required by Section 35 of the Planning and Compulsory Purchase Act 2004 to make an annual report to the Secretary of State containing information on the implementation of the local development scheme and the extent to which the policies set out in local development documents are being achieved.

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too many indicators can lead to information overload and confusion. They should thus be kept to the minimum necessary. 8.7 Whilst we recognise its wider remit, the useful content of the Guidance was taken into account in formulating the Monitoring Framework. The Monitoring Framework 8.8 Our suggested Monitoring Framework is provided on the following pages. We have grouped the indicators within the ‘4As’ categories, in accordance with our health checks as detailed in Section 4. 8.9 The ‘Attractions’ indicators are those for which quantitative data is most likely to be available, at least for Ashby-de-la-Zouch and Coalville. Other indicators are based on more subjective/qualitative indicators, which will require a degree of judgment. Given their more qualitative nature, monitoring of these indicators is likely to require on-foot surveys of the centres, attitudinal surveys of pedestrians, discussions with town centre stakeholders, and so on. 8.10 For most of the indicators, we suggest an annual monitoring frequency. In this way, the indicators can be monitored at the same time, which will be useful since many of the indicators overlap with other indicators, and cannot be viewed in isolation. It will also be more efficient, from a staff resourcing point of view, for the monitoring of indicators to be undertaken at the same time. We further suggest that the indicators be monitored at the same time of year if possible, to assist with comparability and compatibility of data. 8.11 The indicators that we have assessed in our health checks – and which therefore form the basis of our Monitoring Framework – cover the majority of the indicators advocated by Section 4 of PPS6, and Section 3 of the Countryside Agency's Market Towns Healthcheck Handbook (Revised, January 2002). For ease of reference, we include at Appendix 5 of Annex 4 the proforma that we employed in undertaking the centre health checks, which is based on the PPS6 and Countryside Agency guidance; the Council could use this proforma as the basis for its ongoing monitoring of indicators.

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The Monitoring Framework

Indicator Data Sources Method for Data Collection Suggested Monitoring Notes Frequency Attractions Diversity of main o Experian Goad plans Update the Goad Analysis tables Annually Experian updates individual Goad town centre uses (Ashby and Coalville) produced in this study. The tables plans approximately every 2 years. o On-foot surveys (other provide an index against the GB However, the Goad plans can easily centres) average for the convenience, be updated by on-foot surveys, since comparison, services and only a minority of units change use ‘miscellaneous’ sectors, and all each year. constituent sub-sectors. Index Presence of o Experian's 18 ‘Key o Update the ‘National Multiple Annually MHE’s Shopping Index is published national multiples Attractors and 3 ‘Mixed Use Retailer Representation’ tables every 2 or 3 years (next edition due and high-profile Multiples’ produced in this report (see June 2005). The 2000/01 Shopping retailers o Management Horizons Appendices volume) provides a list of the operators Europe, Shopping Index o Can then compile time-series (each with a score 1-15) which MHE (‘Fashion Count’ section) analysis of trends uses to inform the Index. NWLDC could use this list for annual updating based on current operator representation. Retail property offer o Retail property market Discussions with agents and Every 2 years, or agents current occupants is the best annually if sufficient o Current traders source of information for this resources are available qualitative indicator. to undertake consultations Operator demand o FOCUS Town Reports (note o Town Reports contain a time- Annually FOCUS updates its Town Reports – of the District’s centres, series summary of operator regularly, but we recommend Town Reports are only requirements monitoring at the same time as other produced for Ashby and o Follow-up with questionnaire to indicators Coalville) named operators o Local property market agents

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Indicator Data Sources Method for Data Collection Suggested Monitoring Notes Market Reports Frequency Retail yields Valuation Office, Property o Update the time-series data Annually The Valuation Office produces two produced in this study (see Property Market Reports each year (www.voa.gov.uk ) Appendices volume) (January and July), which contain o Compare with yield trends at time-series data. Yield data are not comparator centres published for NWLDC’s smaller centres. Retail Rents Zone A shopping o Colliers CRE’s In-Town Compile time-series data of rental Annually Colliers CRE is the recognised rents , produced each movements. Compare with industry source of published rental summer (Ashby and benchmark/comparator centres. data. However it only began Coalville only) publishing rental data for Coalville in o Property market agents 2003, and has not yet published any (other centres) data for Ashby. Proportion of o Goad plans (Ashby and Update the Goad Analysis tables Annually (Experian’s PPS6 advises that vacancies can arise vacant street-level Coalville) produced in this study (see Goad plans for Ashby in even the strongest centres, so this property o On-foot surveys (other Appendices volume). and Coalville are unlikely indicator must be used with care. centres) to be updated annually, but the plans can easily be updated on-site more regularly) Retail rankings MHE’s Shopping Index Update the summary table MHE produces a new NoneRanking of NWLDC’s centres are listed in ( www.mheurope.com / produced in this study (see Shopping Index every 2 Experian’s annual Retail Centre [email protected] ) Appendices volume) or 3 years; next edition report, which concentrates on due June 2005 the top 50 centres (this can be used to monitor change in the retail rankings of large surrounding centres such as Leicester and Derby)

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Indicator Data Sources Method for Data Collection Suggested Monitoring Notes Frequency Quality and mix of o Goad plans (Ashby and o Update the Goad Analysis Annually (Experian’s services and other Coalville) tables produced in this study to Goad plans for Ashby uses o On-foot centre surveys (all identify the number of outlets in and Coalville are unlikely centres) the services sector and to be updated annually, o Discussions with traders constituent sub-sectors but the plans can easily o Undertake more qualitative be updated on-site more assessment of each centre's: frequently) restaurant offer evening economy facilities tourism and visitor services Pedestrian flows On-street footfall surveys o Monitor the number of people Annually No time-series data are presently (footfall) moving in both directions, in available for this indicator. If footfall different parts of the centre surveys are commissioned, it is o Counts to be taken over several essential that any updates use the days, and at different times of same methodology, i.e. same survey day points/days Accessibility Accessibility by car, o Attitudinal surveys of These indicators are less Annually An attitudinal survey of pedestrians and quality/ pedestrians quantifiable than others. could include questions on various availability of car o Discussions with Discussions with users of the indicators, such as accessibility, parking traders/other town centre centres is the best source of perceptions of the centre’s retail offer, stakeholders information. perceptions of safety/security, etc Quality of public transport facilities Pedestrian comfort and facilities for mobility restricted users

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Indicator Data Sources Method for Data Collection Suggested Monitoring Notes Frequency Amenities Fear/incidence of o Attitudinal surveys of This indicator is less quantifiable Annually A standard proforma can be used to crime, and quality pedestrians than others. Discussions with record issues through on-foot centre of security o Discussions with users of the centres is the best surveys measures traders/other town centre source of information. stakeholders Environmental o On-foot centre surveys Qualitative assessment of issues Annually If pedestrian surveys are used to quality o Can be supplemented by commented on in this study (see inform monitoring of this and/or other attitudinal surveys of Section 4), such as: indicators, we would suggest a pedestrians cleanliness/litter minimum sample of 100 successful signage responses. visual attractiveness/general A standard proforma can be used to ambience record issues through on-foot centre street surfacing surveys architectural quality external condition of buildings public art graffiti landscaping, trees, open spaces areas in need of environmental /other improvements Action Organisational As appropriate Review the availability and quality Annually capacity and of strategic documents in the light resourcing of findings from other indicators (detailed above). Decide whether there is a need to update existing studies/commission new studies to investigate identified issues in greater detail

Roger Tym & Partners M938, May 2005 62

North West Leicestershire District Council RETAIL CAPACITY STUDY

Annex 1: NEMS Household Survey Results June 2005

ROGER TYM & PARTNERS

3 Museum Square Leicester LE1 6UF t 0116 249 3970 f 0116 249 3971 e [email protected] w www.tymconsult.com

by Zone (weighted) North West Leicestershire Shopping Survey Page 189 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q01 In which shop or shopping centre has your household spent most money on food and groceries over the past 6 months ?

A.C. Thornley, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Road, Coalville Abbey Stores, Abbey Drive, 0.3% 3 0.0% 0 0.0% 0 0.7% 1 1.7% 2 0.0% 0 0.0% 0 0.0% 0 Ashby-de-la-Zouch Asda, Midland Street, Long 3.9% 33 26.0% 28 0.0% 0 0.0% 0 0.9% 1 1.0% 1 2.1% 3 0.0% 0 Eaton Budgens, Granite Way, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mountsorrel, Loughborough Co-op, Ashby Road, Ibstock 3.5% 30 0.0% 0 0.0% 0 0.0% 0 0.9% 1 26.9% 24 2.8% 4 0.0% 0 Co-op, Borough Street, 2.0% 17 16.0% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Castle Donington Co-op, Bridge Street, 3.5% 29 0.0% 0 5.5% 6 0.7% 1 0.0% 0 1.9% 2 8.5% 13 5.4% 7 Coalville Co-op, Cropston Drive, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.9% 1 Greenhill, Coalville Co-op, High Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Measham Co-op, Market Place, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Kegworth, Charnwood Stores, Charnwood Street, Coalville Co-op, Market Street, 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ashby-de-la-Zouch Co-op, Marlborough Square, 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 3 0.9% 1 Coalville Co-op, Meadow Lane, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.7% 1 0.0% 0 Coalville Co-op, Shepshed 0.2% 2 0.8% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, Station Road, Trent 1.0% 8 6.9% 7 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Castle Donington Costcutter, College Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Eaton Costcutter, Huntingdon 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Drive, Castle Donington Ellistown BestOne Express, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitehill Road, Ellistown, Coalville Ellistown Post Office, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitehills Road, Ellistown, Coalville Essential Supplies, Silver 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Whitwick I.C. Discounts, Chapel 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Warehouse, Station Hill, Hugglescote, Coalville Iceland, Bridge Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Iceland, Market Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Iceland, Octagon Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Orchard Street, Burton- upon-Trent J. Mayne Grocery Store, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Main Street, Heather, Coalville Kwik Save, Alexandra Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Swadlincote Kwik Save, Ashby Road, 2.8% 24 0.0% 0 2.8% 3 0.0% 0 0.9% 1 1.9% 2 7.0% 11 5.4% 7 Coalville Kwik Save, Derby Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Kwik Save, Tamworth Road, 0.3% 2 1.5% 2 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Long Eaton Londis, Cordell Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Londis, Talbot Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick M&S Supersave, Nelson 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Burton-upon-Trent Measham Supermarket, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 190 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Fenton Crescent, Measham Morrisons, Wellington Road, 0.5% 4 0.0% 0 0.9% 1 0.7% 1 0.9% 1 0.0% 0 0.7% 1 0.0% 0 Burton-upon-Trent Morrisons, Whitwick Road, 31.1% 266 5.3% 6 37.6% 40 5.7% 9 12.9% 12 32.7% 30 50.7% 81 65.8% 88 Coalville Norris Hill Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Blackfordby Lane, Norris Hill, Moira Richichi's Grocery Store, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 High Street, Ibstock Safeway, Octagon Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Octagaon Street, Burton- upon-Trent Sainsbury's, Civic Way, 2.2% 19 0.0% 0 0.0% 0 9.3% 15 4.3% 4 0.0% 0 0.0% 0 0.0% 0 Swadlincote Sainsbury's, Greenclose 2.3% 20 7.6% 8 8.3% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Lane, Loughborough Sainsbury's, Union Street, 0.5% 4 0.0% 0 0.0% 0 1.4% 2 1.7% 2 0.0% 0 0.0% 0 0.0% 0 Burtoin-upon-Trent Sandhu Stores, Pack Avenue, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Castle Donington Shai stores, Midland Road, 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ellistown, Coalville Shepshed General Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Charnwood Road, Shepshed Somerfield, Derby Road, 5.0% 43 0.8% 1 0.0% 0 18.6% 30 9.5% 9 1.0% 1 1.4% 2 0.0% 0 Ashby-de-la-Zouch Somerfield, High Street, 0.5% 5 0.0% 0 0.0% 0 2.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote Somerfield, Market Street, 0.3% 2 2.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Spar, High Street, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Spar, High Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote Tesco Express, Cranfleet 1.1% 9 7.6% 8 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Long Eaton Tesco Express, Sileby, 0.4% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.9% 1 Loughborough Tesco, Park Road, 1.0% 8 3.8% 4 2.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Loughborough Tesco, Resolution Road, 27.8% 237 5.3% 6 31.2% 33 55.7% 90 53.4% 50 26.0% 23 13.4% 21 9.9% 13 Ashby-de-la-Zouch Tesco, St Peters Bridge, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Burton-upon-Trent The Nook Quality Food 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Store, Belgrave Close, Coalville Weigh & Save, Belvoir 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, Coalville Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ashby-de-la-Zouch Town Centre Other food/grocery stores in 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Belvoir Shopping Centre, Coalville Other food/grocery stores in 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town Centre Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Castle Donington Village Centre Other food/grocery stores in 0.8% 7 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.7% 1 2.7% 4 Coalville Town Centre Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cropston Drive Local Centre, Coalville Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ibstock Village Centre Other food/grocery stores in 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre Other food/grocery stores in 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 191 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Long Eaton Other food/grocery stores in 0.6% 5 3.1% 3 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Measham Village Centre Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Norris Hill Local Centre Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed Other food/grocery stores in 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, Coalville Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, Coalville Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Village Centre Other food/grocery stores in 1.2% 11 0.0% 0 2.8% 3 0.7% 1 0.0% 0 1.0% 1 3.5% 6 0.0% 0 Leicester City Centre Other food/grocery stores in 0.8% 7 6.1% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Derby City Centre Internet/home delivery 0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Other 0.6% 5 1.5% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 1.4% 2 0.0% 0 Aldi, Adcock Road, 1.1% 9 0.0% 0 0.9% 1 0.0% 0 2.6% 2 1.0% 1 0.7% 1 2.7% 4 Coalville Other food/grocery stores in 0.8% 7 0.0% 0 0.0% 0 0.7% 1 4.3% 4 1.9% 2 0.0% 0 0.0% 0 Tamworth Town Centree Other food/grocery stores 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 1.8% 2 outside Leicester City Centre Other food/grocery stores 0.4% 3 3.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 outside Derby City Centre Other food/grocery stores in 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Packington Aldi, Cross Street. Long 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Eaton Alldays, High Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Measham Budgens, Derby Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melbourne Other food/grocery stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hugglescote (Don't know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (No one shop or shopping 0.6% 5 0.0% 0 0.0% 0 1.4% 2 0.9% 1 1.0% 1 0.7% 1 0.0% 0 centre) Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Q02 When your household undertakes its main food and grocery spend at (STORE MENTIONED AT Q01) does it visit other shops, leisure or service outlets on the same shopping trips:

Always 3.5% 30 2.3% 2 2.8% 3 1.4% 2 2.6% 2 3.8% 3 4.2% 7 7.2% 10 Normally 7.9% 68 8.4% 9 11.9% 13 8.6% 14 7.8% 7 3.8% 3 4.2% 7 10.8% 14 Sometimes 21.0% 179 22.1% 24 17.4% 19 12.1% 20 15.5% 14 24.0% 22 29.6% 47 25.2% 34 Rarely 9.2% 79 10.7% 12 10.1% 11 7.9% 13 12.1% 11 4.8% 4 7.0% 11 12.6% 17 Never 58.2% 497 56.5% 61 57.8% 62 70.0% 113 62.1% 58 62.5% 56 54.9% 88 44.1% 59 (Don't know) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 192 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q03 How does your household normally travel to its main food and grocery shopping destination (STORE MENTIONED AT Q01) ?

Car / van (as driver) 83.2% 710 84.0% 91 88.1% 94 82.1% 133 91.4% 85 86.5% 78 73.2% 117 83.8% 112 Car / van (as passenger) 6.0% 51 5.3% 6 5.5% 6 5.0% 8 3.4% 3 4.8% 4 10.6% 17 5.4% 7 Bus 4.8% 41 3.8% 4 5.5% 6 2.1% 3 3.4% 3 1.9% 2 5.6% 9 9.9% 13 Motorcycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Walk 4.7% 40 3.8% 4 0.9% 1 9.3% 15 0.9% 1 6.7% 6 8.5% 13 0.0% 0 Taxi 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Delivered / internet 1.1% 9 2.3% 2 0.0% 0 1.4% 2 0.9% 1 0.0% 0 2.1% 3 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Q04 In addition to a main food shop, does your household normally do any other ‘top-up’ shopping for food and grocery items at an individual shop or supermarket ?

Yes 62.8% 536 78.6% 85 63.3% 68 63.6% 103 60.3% 56 48.1% 43 60.6% 97 63.1% 84 No 36.2% 308 21.4% 23 36.7% 39 35.0% 57 37.1% 34 50.0% 45 38.7% 62 36.0% 48 (Don't know) 1.0% 9 0.0% 0 0.0% 0 1.4% 2 2.6% 2 1.9% 2 0.7% 1 0.9% 1 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 193 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q05 Where does your household undertake most ‘top-up’ food and grocery purchases ? Those who do to p-up shopping for food and grocery items at an individual shop or supermarket at Q04

A.C. Thornley, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Road, Coalville Abbey Stores, Abbey Drive, 0.4% 2 0.0% 0 0.0% 0 1.1% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 Ashby-de-la-Zouch Asda, Midland Street, Long 0.8% 4 3.9% 3 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 Eaton Budgens, Granite Way, 0.2% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mountsorrel, Loughborough Co-op, Ashby Road, Ibstock 6.7% 36 0.0% 0 0.0% 0 0.0% 0 2.9% 2 64.0% 28 7.0% 7 0.0% 0 Co-op, Borough Street, 7.3% 39 43.7% 37 1.5% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 Castle Donington Co-op, Bridge Street, 5.6% 30 0.0% 0 4.3% 3 0.0% 0 1.4% 1 2.0% 1 17.4% 17 10.0% 8 Coalville Co-op, Cropston Drive, 3.3% 18 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 5.8% 6 12.9% 11 Greenhill, Coalville Co-op, High Street, 1.9% 10 0.0% 0 0.0% 0 0.0% 0 18.6% 10 0.0% 0 0.0% 0 0.0% 0 Measham Co-op, Market Place, 2.1% 11 11.7% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Kegworth, Charnwood Stores, Charnwood Street, Coalville Co-op, Market Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ashby-de-la-Zouch Co-op, Marlborough Square, 1.0% 6 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 3.5% 3 1.4% 1 Coalville Co-op, Meadow Lane, 0.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 2.9% 2 Coalville Co-op, Shepshed 0.5% 3 1.0% 1 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, Station Road, Trent 2.8% 15 15.5% 13 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Castle Donington Costcutter, College Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Eaton Costcutter, Huntingdon 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Drive, Castle Donington Ellistown BestOne Express, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitehill Road, Ellistown, Coalville Ellistown Post Office, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitehills Road, Ellistown, Coalville Essential Supplies, Silver 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Whitwick I.C. Discounts, Chapel 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Warehouse, Station Hill, Hugglescote, Coalville Iceland, Bridge Street, 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 1.4% 1 Coalville Iceland, Market Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Iceland, Octagon Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Orchard Street, Burton- upon-Trent J. Mayne Grocery Store, 0.2% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Main Street, Heather, Coalville Kwik Save, Alexandra Road, 0.2% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote Kwik Save, Ashby Road, 3.5% 19 0.0% 0 4.3% 3 1.1% 1 1.4% 1 2.0% 1 5.8% 6 8.6% 7 Coalville Kwik Save, Derby Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Kwik Save, Tamworth Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Eaton Londis, Cordell Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Londis, Talbot Street, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Whitwick M&S Supersave, Nelson 0.4% 2 0.0% 0 0.0% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Burton-upon-Trent

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Measham Supermarket, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fenton Crescent, Measham Morrisons, Wellington Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Morrisons, Whitwick Road, 10.2% 55 1.0% 1 17.4% 12 2.2% 2 1.4% 1 6.0% 3 15.1% 15 25.7% 22 Coalville Norris Hill Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Blackfordby Lane, Norris Hill, Moira Richichi's Grocery Store, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 High Street, Ibstock Safeway, Octagon Centre, 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Octagaon Street, Burton- upon-Trent Sainsbury's, Civic Way, 0.5% 3 0.0% 0 0.0% 0 1.1% 1 2.9% 2 0.0% 0 0.0% 0 0.0% 0 Swadlincote Sainsbury's, Greenclose 1.2% 6 2.9% 2 2.9% 2 0.0% 0 1.4% 1 0.0% 0 1.2% 1 0.0% 0 Lane, Loughborough Sainsbury's, Union Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burtoin-upon-Trent Sandhu Stores, Pack Avenue, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Castle Donington Shai stores, Midland Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ellistown, Coalville Shepshed General Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Charnwood Road, Shepshed Somerfield, Derby Road, 7.5% 40 0.0% 0 2.9% 2 31.5% 32 8.6% 5 0.0% 0 1.2% 1 0.0% 0 Ashby-de-la-Zouch Somerfield, High Street, 0.6% 3 0.0% 0 0.0% 0 2.2% 2 1.4% 1 0.0% 0 0.0% 0 0.0% 0 Swadlincote Somerfield, Market Street, 0.5% 2 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Spar, High Street, Measham 0.2% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Spar, High Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote Tesco Express, Cranfleet 0.3% 2 1.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Long Eaton Tesco Express, Sileby, 0.6% 3 1.0% 1 1.5% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Tesco, Park Road, 0.7% 4 1.0% 1 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Loughborough Tesco, Resolution Road, 10.9% 59 1.0% 1 18.8% 13 20.2% 21 21.4% 12 4.0% 2 5.8% 6 5.7% 5 Ashby-de-la-Zouch Tesco, St Peters Bridge, 0.2% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent The Nook Quality Food 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Store, Belgrave Close, Coalville Weigh & Save, Belvoir 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, Coalville Other food/grocery stores in 2.3% 12 0.0% 0 1.5% 1 10.1% 10 1.4% 1 0.0% 0 0.0% 0 0.0% 0 Ashby-de-la-Zouch Town Centre Other food/grocery stores in 0.3% 2 0.0% 0 1.5% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 Belvoir Shopping Centre, Coalville Other food/grocery stores in 0.2% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town Centre Other food/grocery stores in 0.6% 3 3.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Castle Donington Village Centre Other food/grocery stores in 5.2% 28 0.0% 0 1.5% 1 1.1% 1 1.4% 1 2.0% 1 14.0% 13 12.9% 11 Coalville Town Centre Other food/grocery stores in 0.4% 2 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Cropston Drive Local Centre, Coalville Other food/grocery stores in 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 2 0.0% 0 0.0% 0 Ibstock Village Centre Other food/grocery stores in 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Other food/grocery stores in 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Eaton Other food/grocery stores in 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Loughborough Town Centre Other food/grocery stores in 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Market Bosworth Other food/grocery stores in 1.5% 8 0.0% 0 0.0% 0 0.0% 0 14.3% 8 0.0% 0 0.0% 0 0.0% 0 Measham Village Centre Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Norris Hill Local Centre Other food/grocery stores in 0.2% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed Other food/grocery stores in 1.5% 8 0.0% 0 0.0% 0 2.2% 2 10.0% 6 0.0% 0 0.0% 0 0.0% 0 Swadlincote Other food/grocery stores in 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 1.4% 1 Thornborough Retail Park, Coalville Other food/grocery stores in 0.4% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Whitwick Retail Park, Coalville Other food/grocery stores in 0.4% 2 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Whitwick Village Centre Other food/grocery stores in 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 2.3% 2 0.0% 0 Leicester City Centre Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Derby City Centre Internet/home delivery 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 5.2% 28 1.0% 1 14.5% 10 11.2% 12 4.3% 2 0.0% 0 2.3% 2 1.4% 1 Aldi, Adcock Road, 2.4% 13 0.0% 0 2.9% 2 2.2% 2 0.0% 0 2.0% 1 7.0% 7 1.4% 1 Coalville Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Town Centre Other food/grocery stores 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 outside Leicester City Centre Other food/grocery stores 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 outside Derby City Centre Other food/grocery stores in 0.8% 4 0.0% 0 0.0% 0 3.4% 3 0.0% 0 2.0% 1 0.0% 0 0.0% 0 Packington Aldi, Cross Street, Long 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Eaton Alldays, High Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 Measham Budgens, Derby Road, 0.4% 2 0.0% 0 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melbourne Other food/grocery stores, 0.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 4 0.0% 0 Hugglescote (Don't know) 1.6% 9 1.9% 2 4.3% 3 0.0% 0 2.9% 2 0.0% 0 0.0% 0 2.9% 2 (No one shop or shopping 1.2% 6 1.0% 1 0.0% 0 1.1% 1 1.4% 1 0.0% 0 1.2% 1 2.9% 2 centre) Weighted base: 536 85 68 103 56 43 97 84 Sample: 537 103 69 89 70 50 86 70

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q06 In which town centres or retail parks have the members of your household spent most money on clothes and shoes in the past six months ?

Most money spent

Ashby-de-la-Zouch Town 5.2% 45 0.0% 0 2.8% 3 13.6% 22 8.6% 8 6.7% 6 2.1% 3 1.8% 2 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Blaby Town Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 12.0% 102 0.0% 0 3.7% 4 30.7% 50 31.9% 30 6.7% 6 4.9% 8 3.6% 5 Centre Castle Donington Village 0.2% 2 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 8.6% 73 0.8% 1 11.0% 12 0.7% 1 2.6% 2 13.5% 12 15.5% 25 15.3% 20 Cropston Drive Local 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Centre, Coalville Derby City Centre 5.6% 48 30.5% 33 2.8% 3 5.0% 8 2.6% 2 0.0% 0 0.7% 1 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Park, Loughborough Ibstock Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 28.3% 241 3.8% 4 31.2% 33 15.0% 24 9.5% 9 40.4% 36 47.2% 75 44.1% 59 Long Eaton Town Centre 1.3% 11 9.9% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 5.4% 46 11.5% 12 15.6% 17 0.7% 1 0.0% 0 0.0% 0 1.4% 2 9.9% 13 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.7% 1 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 5.5% 47 26.0% 28 4.6% 5 3.6% 6 4.3% 4 1.9% 2 0.0% 0 1.8% 2 Oadby Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Swadlincote District Centre 0.2% 2 0.0% 0 0.0% 0 0.7% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.0% 1 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.8% 6 0.0% 0 0.9% 1 0.7% 1 0.0% 0 1.0% 1 1.4% 2 0.9% 1 Catalogue 3.7% 31 5.3% 6 2.8% 3 5.0% 8 1.7% 2 3.8% 3 0.7% 1 6.3% 8 Internet 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.7% 1 0.0% 0 Other 2.4% 20 2.3% 2 0.9% 1 3.6% 6 3.4% 3 1.0% 1 2.1% 3 2.7% 4 Fosse Park, Leicester 4.6% 39 0.8% 1 10.1% 11 2.9% 5 0.9% 1 1.9% 2 9.9% 16 3.6% 5 Tamworth 1.7% 15 0.0% 0 0.0% 0 2.1% 3 10.3% 10 1.9% 2 0.0% 0 0.0% 0 Birmingham 0.6% 5 0.8% 1 0.0% 0 0.7% 1 0.9% 1 1.0% 1 0.7% 1 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 11.5% 98 6.1% 7 12.8% 14 12.9% 21 15.5% 14 17.3% 16 8.5% 13 9.9% 13 (None mentioned) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Varies) 0.5% 4 0.8% 1 0.0% 0 0.7% 1 0.9% 1 0.0% 0 0.7% 1 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

2nd most money spent

Ashby-de-la-Zouch Town 0.9% 7 1.5% 2 0.9% 1 0.7% 1 2.6% 2 0.0% 0 0.7% 1 0.0% 0 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 3.4% 29 0.0% 0 0.0% 0 10.0% 16 8.6% 8 2.9% 3 1.4% 2 0.0% 0 Centre Castle Donington Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 1.4% 12 0.0% 0 0.9% 1 0.7% 1 0.9% 1 2.9% 3 3.5% 6 0.9% 1 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 3.0% 26 9.2% 10 1.8% 2 7.1% 12 2.6% 2 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Loughborough Ibstock Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 5.5% 47 4.6% 5 3.7% 4 5.0% 8 2.6% 2 5.8% 5 4.2% 7 11.7% 16 Long Eaton Town Centre 0.8% 7 5.3% 6 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Loughborough Town Centre 2.6% 22 3.8% 4 5.5% 6 0.0% 0 0.0% 0 1.0% 1 4.9% 8 2.7% 4 Lutterworth Town Centre 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 4.1% 35 16.8% 18 6.4% 7 1.4% 2 2.6% 2 1.0% 1 0.7% 1 2.7% 4 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 0.6% 5 1.5% 2 0.9% 1 0.7% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Internet 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.9% 8 0.0% 0 1.8% 2 1.4% 2 1.7% 2 1.0% 1 0.7% 1 0.0% 0 Fosse Park, Leicester 1.0% 9 0.0% 0 0.9% 1 0.7% 1 0.9% 1 1.0% 1 0.0% 0 3.6% 5 Tamworth 0.8% 7 0.0% 0 0.0% 0 1.4% 2 4.3% 4 1.0% 1 0.0% 0 0.0% 0 Birmingham 0.5% 4 0.0% 0 0.0% 0 1.4% 2 1.7% 2 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 199 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (None mentioned) 73.8% 630 55.7% 60 77.1% 83 68.6% 111 70.7% 66 82.7% 75 83.1% 132 77.5% 104 (Varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 200 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

3rd most money spent

Ashby-de-la-Zouch Town 0.4% 3 0.0% 0 0.0% 0 1.4% 2 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 0.6% 5 0.0% 0 0.0% 0 2.9% 5 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Centre Castle Donington Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 0.7% 6 1.5% 2 0.9% 1 0.0% 0 2.6% 2 0.0% 0 0.7% 1 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Loughborough Ibstock Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 1.1% 9 1.5% 2 0.9% 1 2.1% 3 0.9% 1 0.0% 0 0.0% 0 1.8% 2 Long Eaton Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 0.7% 6 1.5% 2 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.7% 1 1.8% 2 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 1.2% 11 3.1% 3 2.8% 3 1.4% 2 0.0% 0 1.0% 1 0.7% 1 0.0% 0 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fosse Park, Leicester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Tamworth 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 201 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalv ille 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (None mentioned) 94.9% 810 91.6% 99 95.4% 102 91.4% 148 94.0% 87 98.1% 89 97.9% 156 96.4% 129 (Varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Q07 How does your household normally travel to the town centre / retail park where most money is spent on clothes and shoes ? Those who named a town centre or retail park where they spend most money on clothes and shoes in the past six months at Q06

Car / van (as driver) 83.8% 599 82.8% 79 86.8% 78 88.6% 117 89.6% 69 83.5% 57 77.0% 109 81.5% 90 Car / van (as passenger) 5.1% 36 4.3% 4 5.5% 5 5.3% 7 4.2% 3 6.3% 4 6.3% 9 3.3% 4 Bus 8.4% 60 10.3% 10 6.6% 6 3.5% 5 3.1% 2 10.1% 7 11.9% 17 12.0% 13 Motorcycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Walk 1.6% 11 0.9% 1 0.0% 0 1.8% 2 2.1% 2 0.0% 0 4.8% 7 0.0% 0 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 0.8% 5 0.9% 1 1.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 2 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 0.4% 3 0.9% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.1% 1 Weighted base: 714 96 89 132 77 69 141 111 Sample: 714 116 91 114 96 79 126 92

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 202 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q08 In which town centres or retail parks have the members of your household spent most money on furniture / carpets / soft household furnishings in the past six months ?

Most money spent

Ashby-de-la-Zouch Town 2.2% 19 0.0% 0 0.9% 1 5.7% 9 6.0% 6 1.0% 1 1.4% 2 0.0% 0 Centre B&Q, Hinckley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.6% 5 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 3 0.9% 1 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 5.4% 46 0.0% 0 0.9% 1 16.4% 27 13.8% 13 1.0% 1 0.7% 1 2.7% 4 Centre Castle Donington Village 0.4% 4 2.3% 2 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 9.6% 82 0.8% 1 7.3% 8 2.1% 3 3.4% 3 15.4% 14 21.1% 34 14.4% 19 Cropston Drive Local 0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Centre, Coalville Derby City Centre 3.5% 30 16.8% 18 1.8% 2 5.0% 8 0.9% 1 0.0% 0 0.0% 0 0.9% 1 Hinckley Town Centre 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Park, Loughborough Ibstock Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 9.8% 84 0.0% 0 10.1% 11 5.0% 8 5.2% 5 20.2% 18 12.0% 19 17.1% 23 Long Eaton Town Centre 1.1% 9 7.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Loughborough Town Centre 5.0% 42 7.6% 8 9.2% 10 0.0% 0 0.0% 0 4.8% 4 4.2% 7 9.9% 13 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 2.0% 17 0.0% 0 1.8% 2 1.4% 2 2.6% 2 4.8% 4 2.1% 3 1.8% 2 Melton Mowbray Town 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 4.0% 34 11.5% 12 4.6% 5 3.6% 6 2.6% 2 1.0% 1 3.5% 6 1.8% 2 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 1.3% 11 0.0% 0 0.0% 0 2.9% 5 3.4% 3 0.0% 0 1.4% 2 0.9% 1 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 1.7% 14 2.3% 2 1.8% 2 0.0% 0 1.7% 2 0.0% 0 2.1% 3 3.6% 5 Internet 0.5% 5 0.8% 1 0.0% 0 0.0% 0 1.7% 2 0.0% 0 1.4% 2 0.0% 0 Other 1.0% 9 2.3% 2 0.9% 1 1.4% 2 0.9% 1 0.0% 0 0.7% 1 0.9% 1 Fosse Park, Leicester 0.3% 2 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Tamworth 1.7% 14 0.0% 0 0.9% 1 0.7% 1 6.0% 6 1.0% 1 2.8% 4 0.9% 1 Birmingham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Coalville Carpet Right, Loughborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.3% 2 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 203 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Ikea, Eastwood, 0.3% 3 1.5% 2 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 MFI, Loughborough 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 46.4% 396 43.5% 47 56.0% 60 52.1% 84 45.7% 42 50.0% 45 38.0% 61 42.3% 57 (None mentioned) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Varies) 0.7% 6 1.5% 2 0.0% 0 0.0% 0 3.4% 3 0.0% 0 0.0% 0 0.9% 1 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 204 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

2nd most money spent

Ashby-de-la-Zouch Town 0.4% 4 0.0% 0 0.9% 1 0.0% 0 1.7% 2 0.0% 0 0.7% 1 0.0% 0 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 1.1% 9 0.8% 1 0.9% 1 3.6% 6 1.7% 2 0.0% 0 0.0% 0 0.0% 0 Centre Castle Donington Village 0.2% 2 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 1.0% 9 0.0% 0 0.9% 1 0.7% 1 0.9% 1 3.8% 3 0.7% 1 0.9% 1 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 1.5% 13 3.1% 3 0.0% 0 5.0% 8 0.9% 1 1.0% 1 0.0% 0 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Loughborough Ibstock Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 2.6% 22 0.0% 0 1.8% 2 3.6% 6 0.0% 0 0.0% 0 3.5% 6 6.3% 8 Long Eaton Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 2.7% 4 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.7% 6 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.9% 2 0.7% 1 1.8% 2 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 2.3% 19 6.1% 7 3.7% 4 2.1% 3 0.0% 0 1.9% 2 0.0% 0 2.7% 4 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Internet 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Other 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.7% 1 0.0% 0 Fosse Park, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 205 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (None mentioned) 88.7% 757 87.8% 95 91.7% 98 83.6% 135 92.2% 85 90.4% 82 93.0% 148 84.7% 113 (Varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 206 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

3rd most money spent

Ashby-de-la-Zouch Town 0.8% 7 0.0% 0 0.0% 0 3.6% 6 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 0.5% 5 0.0% 0 0.0% 0 2.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Castle Donington Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Loughborough Ibstock Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Eaton Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 0.2% 2 0.8% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Coalv ille Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fosse Park, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 207 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (None mentioned) 98.1% 837 99.2% 107 99.1% 106 93.6% 151 99.1% 92 100.0% 90 98.6% 157 99.1% 132 (Varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Q09 How does your household normally travel to the town centre / retail park where most money is spent on furniture, carpets, soft household furnishings ? Those who named a town centre or retail park where they spend most money on furniture / carpets / soft household furnishings in the past six months at Q08

Car / van (as driver) 85.4% 374 92.9% 54 80.4% 36 88.1% 68 93.2% 44 88.5% 40 73.5% 68 88.3% 64 Car / van (as passenger) 4.9% 21 4.3% 2 8.7% 4 1.5% 1 1.7% 1 5.8% 3 7.2% 7 5.0% 4 Bus 4.3% 19 2.9% 2 8.7% 4 3.0% 2 0.0% 0 3.8% 2 7.2% 7 3.3% 2 Motorcycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Walk 3.2% 14 0.0% 0 0.0% 0 3.0% 2 3.4% 2 0.0% 0 9.6% 9 1.7% 1 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 2.2% 10 0.0% 0 2.2% 1 4.5% 3 1.7% 1 1.9% 1 2.4% 2 1.7% 1 Weighted base: 438 58 45 77 47 45 93 72 Sample: 437 70 46 67 59 52 83 60

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 208 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q10 In which town centres or retail parks have the members of your household spent most money on DIY and decorating goods in the past six months ?

Most money spent

Ashby-de-la-Zouch Town 1.1% 9 0.0% 0 0.0% 0 3.6% 6 1.7% 2 1.0% 1 0.7% 1 0.0% 0 Centre B&Q, Hinckley 0.6% 5 0.0% 0 0.9% 1 0.7% 1 0.9% 1 1.0% 1 0.0% 0 0.9% 1 B&Q, Jubilee Drive, 18.0% 154 13.7% 15 16.5% 18 15.7% 25 7.8% 7 14.4% 13 25.4% 40 26.1% 35 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 4.3% 36 0.0% 0 0.0% 0 12.1% 20 17.2% 16 1.0% 1 0.0% 0 0.0% 0 Centre Castle Donington Village 0.2% 2 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 20.1% 172 0.8% 1 23.9% 26 17.1% 28 20.7% 19 24.0% 22 24.6% 39 27.9% 37 Cropston Drive Local 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 3.5% 30 21.4% 23 0.9% 1 3.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 1.6% 14 2.3% 2 5.5% 6 0.0% 0 0.0% 0 1.0% 1 1.4% 2 1.8% 2 Park, Loughborough Ibstock Village Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.7% 1 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 2.4% 20 0.0% 0 2.8% 3 0.0% 0 1.7% 2 4.8% 4 5.6% 9 1.8% 2 Long Eaton Town Centre 1.3% 11 9.9% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 10.6% 90 16.8% 18 20.2% 22 3.6% 6 2.6% 2 11.5% 10 7.0% 11 15.3% 20 Lutterworth Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.6% 5 0.0% 0 0.0% 0 1.4% 2 2.6% 2 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 1.1% 10 5.3% 6 1.8% 2 0.7% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.6% 5 0.0% 0 0.9% 1 1.4% 2 1.7% 2 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.8% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 2.8% 4 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 0.4% 3 0.0% 0 0.0% 0 0.7% 1 0.9% 1 0.0% 0 0.7% 1 0.0% 0 Internet 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.8% 7 1.5% 2 0.0% 0 2.1% 3 0.9% 1 0.0% 0 0.7% 1 0.0% 0 Fosse Park, Leicester 0.2% 2 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth 1.9% 16 0.0% 0 0.0% 0 2.1% 3 12.9% 12 1.0% 1 0.0% 0 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.3% 2 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 209 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.0% 0 (Don't buy these items) 28.0% 239 25.2% 27 23.9% 26 31.4% 51 25.9% 24 34.6% 31 28.2% 45 26.1% 35 (None mentioned) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Varies) 0.5% 4 0.8% 1 0.0% 0 0.7% 1 1.7% 2 1.0% 1 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 210 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

2nd most money spent

Ashby-de-la-Zouch Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 1.7% 15 0.8% 1 1.8% 2 0.7% 1 0.0% 0 2.9% 3 3.5% 6 1.8% 2 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 1.6% 14 0.0% 0 0.0% 0 5.0% 8 6.0% 6 0.0% 0 0.0% 0 0.0% 0 Centre Castle Donington Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 2.4% 21 0.0% 0 1.8% 2 0.7% 1 3.4% 3 3.8% 3 0.7% 1 7.2% 10 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 1.5% 13 5.3% 6 0.9% 1 3.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.4% 4 0.8% 1 1.8% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Park, Loughborough Ibstock Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 0.8% 7 0.8% 1 0.0% 0 1.4% 2 0.9% 1 1.0% 1 0.7% 1 0.9% 1 Long Eaton Town Centre 0.2% 2 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 2.3% 19 3.8% 4 3.7% 4 0.7% 1 0.0% 0 1.9% 2 1.4% 2 4.5% 6 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 0.4% 3 2.3% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.4% 3 0.0% 0 0.0% 0 2.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.9% 1 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fosse Park, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth 0.4% 3 0.0% 0 0.0% 0 0.0% 0 3.4% 3 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 211 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (None mentioned) 87.1% 743 83.2% 90 89.0% 95 84.3% 136 85.3% 79 89.4% 81 93.0% 148 84.7% 113 (Varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 212 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

3rd most money spent

Ashby-de-la-Zouch Town 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Castle Donington Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.7% 1 0.0% 0 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Park, Loughborough Ibstock Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Eaton Town Centre 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.9% 1 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 0.3% 3 1.5% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fosse Park, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 213 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (None mentioned) 97.9% 835 97.7% 106 98.2% 105 96.4% 156 99.1% 92 99.0% 89 98.6% 157 97.3% 130 (Varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Q11 How does your household normally travel to the town centre / retail park where most money is spent on DIY and decorating goods ? Those who named a town centre or retail park where they spend most money on DIY and decorating goods in the past six months at Q10

Car / van (as driver) 88.7% 541 89.8% 73 91.5% 74 92.6% 102 90.6% 62 88.2% 52 84.2% 95 85.4% 84 Car / van (as passenger) 5.2% 31 5.1% 4 3.7% 3 5.3% 6 2.4% 2 7.4% 4 6.9% 8 4.9% 5 Bus 3.6% 22 2.0% 2 3.7% 3 1.1% 1 2.4% 2 2.9% 2 3.0% 3 9.8% 10 Motorcycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Walk 1.5% 9 1.0% 1 0.0% 0 0.0% 0 2.4% 2 1.5% 1 5.0% 6 0.0% 0 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 0.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 0.9% 6 1.0% 1 1.2% 1 1.1% 1 2.4% 2 0.0% 0 1.0% 1 0.0% 0 Weighted base: 610 81 81 110 68 59 113 99 Sample: 611 98 82 95 85 68 101 82

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 214 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q12 In which town centres or retail parks have the members of your household spent most money on domestic appliances such as washing machines, fridges, cookers, TVs, video players and computers in the past six months ?

Most money spent

Ashby-de-la-Zouch Town 3.5% 30 0.0% 0 1.8% 2 11.4% 18 5.2% 5 0.0% 0 2.8% 4 0.0% 0 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.4% 3 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Loughborough Blaby Town Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 5.1% 43 0.8% 1 0.0% 0 19.3% 31 12.1% 11 0.0% 0 0.0% 0 0.0% 0 Centre Castle Donington Village 0.2% 2 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 17.2% 147 2.3% 2 7.3% 8 9.3% 15 8.6% 8 22.1% 20 33.1% 53 30.6% 41 Cropston Drive Local 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Centre, Coalville Derby City Centre 3.9% 33 17.6% 19 2.8% 3 6.4% 10 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Loughborough Ibstock Village Centre 3.5% 30 0.0% 0 0.9% 1 0.7% 1 2.6% 2 15.4% 14 5.6% 9 1.8% 2 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 6.0% 51 0.0% 0 8.3% 9 3.6% 6 2.6% 2 8.7% 8 9.2% 15 9.0% 12 Long Eaton Town Centre 1.2% 10 9.2% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 7.5% 64 13.7% 15 17.4% 19 1.4% 2 0.0% 0 3.8% 3 6.3% 10 10.8% 14 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.7% 2 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.3% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 1.6% 14 6.9% 7 3.7% 4 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 1.0% 8 0.0% 0 0.0% 0 2.1% 3 4.3% 4 1.0% 1 0.0% 0 0.0% 0 Thornborough Retail Park, 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 2.2% 19 0.8% 1 4.6% 5 0.7% 1 3.4% 3 1.0% 1 2.8% 4 2.7% 4 Internet 4.3% 37 4.6% 5 1.8% 2 7.1% 12 7.8% 7 1.9% 2 3.5% 6 2.7% 4 Other 0.8% 7 3.1% 3 0.9% 1 0.0% 0 0.9% 1 1.0% 1 0.7% 1 0.0% 0 Fosse Park, Leicester 2.3% 19 0.0% 0 5.5% 6 0.0% 0 0.0% 0 4.8% 4 4.2% 7 1.8% 2 Tamworth 2.5% 21 0.0% 0 0.0% 0 2.9% 5 17.2% 16 1.0% 1 0.0% 0 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Currys, Coalville 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.9% 1 Wyvern Retail Park, Derby 0.3% 2 2.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 215 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 34.0% 290 35.9% 39 40.4% 43 32.9% 53 31.0% 29 38.5% 35 28.9% 46 34.2% 46 (None mentioned) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Varies) 0.7% 6 1.5% 2 0.0% 0 0.0% 0 1.7% 2 0.0% 0 0.0% 0 1.8% 2 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 216 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

2nd most money spent

Ashby-de-la-Zouch Town 0.2% 2 0.0% 0 0.0% 0 0.7% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 1.0% 8 0.0% 0 0.0% 0 3.6% 6 2.6% 2 0.0% 0 0.0% 0 0.0% 0 Centre Castle Donington Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 1.5% 12 0.0% 0 2.8% 3 1.4% 2 0.9% 1 1.9% 2 2.1% 3 0.9% 1 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 1.2% 10 0.8% 1 0.0% 0 5.7% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Loughborough Ibstock Village Centre 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 0.0% 0 0.9% 1 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 1.4% 12 0.0% 0 0.9% 1 2.9% 5 0.9% 1 1.0% 1 0.0% 0 3.6% 5 Long Eaton Town Centre 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 0.9% 8 0.0% 0 0.9% 1 0.0% 0 0.0% 0 1.0% 1 0.7% 1 3.6% 5 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 1.1% 9 3.8% 4 3.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.6% 5 0.0% 0 0.0% 0 1.4% 2 2.6% 2 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Internet 0.7% 6 0.8% 1 1.8% 2 0.7% 1 1.7% 2 0.0% 0 0.0% 0 0.0% 0 Other 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Fosse Park, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 217 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (None mentioned) 90.6% 773 92.4% 100 89.9% 96 83.6% 135 89.7% 83 92.3% 83 97.2% 155 90.1% 120 (Varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 218 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

3rd most money spent

Ashby-de-la-Zouch Town 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Castle Donington Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Loughborough Ibstock Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 0.3% 2 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Eaton Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Loughborough Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fosse Park, Leicester 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 219 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (None mentioned) 99.0% 844 100.0% 108 100.0% 107 96.4% 156 99.1% 92 100.0% 90 98.6% 157 100.0% 134 (Varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Q13 How does your household normally travel to the town centre/retail park where most money is spent on domestic appliances such as washing machines, fridges, cookers, TVs, video players and computers? Those who named a town centre or retail park where they spend most money on domestic appliances in the past six months at Q12

Car / van (as driver) 83.5% 423 92.2% 59 89.7% 51 83.1% 80 92.5% 50 80.3% 43 71.7% 74 83.6% 67 Car / van (as passenger) 7.8% 40 6.5% 4 5.2% 3 8.4% 8 4.5% 2 4.9% 3 14.1% 15 6.0% 5 Bus 3.6% 18 1.3% 1 5.2% 3 3.6% 3 1.5% 1 1.6% 1 2.2% 2 9.0% 7 Motorcycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Walk 4.3% 22 0.0% 0 0.0% 0 4.8% 5 1.5% 1 9.8% 5 10.9% 11 0.0% 0 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 0.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 2 1.1% 1 1.5% 1 Weighted base: 507 64 57 96 54 53 103 81 Sample: 505 77 58 83 67 61 92 67

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 220 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q14 In which town centres or retail parks have the members of your household spent most money on specialist non-food items such as china, glass, books, jewellery, photographic goods, musical instruments and sports equipment in the past six months ?

Most money spent

Ashby-de-la-Zouch Town 4.7% 40 0.0% 0 3.7% 4 11.4% 18 13.8% 13 1.9% 2 1.4% 2 0.9% 1 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 7.1% 60 0.0% 0 0.0% 0 23.6% 38 17.2% 16 2.9% 3 1.4% 2 0.9% 1 Centre Castle Donington Village 0.2% 2 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 12.4% 106 0.8% 1 12.8% 14 2.1% 3 6.9% 6 12.5% 11 21.1% 34 27.0% 36 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 3.9% 33 19.1% 21 3.7% 4 2.9% 5 3.4% 3 0.0% 0 0.7% 1 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.4% 3 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.9% 1 Park, Loughborough Ibstock Village Centre 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 11.7% 100 0.0% 0 11.0% 12 3.6% 6 5.2% 5 21.2% 19 18.3% 29 21.6% 29 Long Eaton Town Centre 0.6% 5 4.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 6.2% 53 12.2% 13 15.6% 17 0.7% 1 0.9% 1 2.9% 3 4.2% 7 9.0% 12 Lutterworth Town Centre 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 3.2% 27 18.3% 20 3.7% 4 1.4% 2 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.6% 5 0.0% 0 0.0% 0 1.4% 2 1.7% 2 1.0% 1 0.0% 0 0.0% 0 Thornborough Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.5% 4 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 3 0.0% 0 Catalogue 1.7% 15 3.8% 4 0.9% 1 0.0% 0 2.6% 2 2.9% 3 1.4% 2 1.8% 2 Internet 4.8% 41 4.6% 5 3.7% 4 7.9% 13 6.9% 6 1.9% 2 6.3% 10 0.9% 1 Other 1.6% 13 1.5% 2 3.7% 4 2.1% 3 0.9% 1 0.0% 0 0.0% 0 2.7% 4 Fosse Park, Leicester 1.1% 10 0.0% 0 2.8% 3 0.7% 1 0.0% 0 1.0% 1 2.1% 3 0.9% 1 Tamworth 0.8% 7 0.0% 0 0.0% 0 0.0% 0 5.2% 5 0.0% 0 0.7% 1 0.9% 1 Birmingham 0.6% 6 0.8% 1 0.0% 0 1.4% 2 2.6% 2 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 221 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 35.4% 302 29.0% 31 37.6% 40 37.1% 60 29.3% 27 45.2% 41 39.4% 63 29.7% 40 (None mentioned) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Varies) 1.8% 15 0.8% 1 0.0% 0 3.6% 6 3.4% 3 1.9% 2 0.0% 0 2.7% 4 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 222 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

2nd most money spent

Ashby-de-la-Zouch Town 1.0% 9 0.8% 1 0.9% 1 1.4% 2 0.9% 1 1.9% 2 1.4% 2 0.0% 0 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 1.8% 16 0.0% 0 0.0% 0 5.0% 8 5.2% 5 1.9% 2 0.7% 1 0.0% 0 Centre Castle Donington Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 1.6% 14 0.0% 0 0.0% 0 2.1% 3 1.7% 2 1.9% 2 2.1% 3 2.7% 4 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 1.7% 15 6.1% 7 0.0% 0 4.3% 7 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Loughborough Ibstock Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 2.0% 17 0.8% 1 0.9% 1 2.1% 3 0.9% 1 4.8% 4 1.4% 2 3.6% 5 Long Eaton Town Centre 0.7% 6 4.6% 5 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 1.5% 13 1.5% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 1.4% 2 6.3% 8 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 2.1% 18 7.6% 8 1.8% 2 1.4% 2 0.9% 1 0.0% 0 0.0% 0 3.6% 5 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 0.5% 4 0.8% 1 0.9% 1 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.2% 2 0.0% 0 0.0% 0 0.7% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Fosse Park, Leicester 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Tamworth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 223 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (None mentioned) 85.9% 733 76.3% 82 94.5% 101 80.7% 131 87.1% 81 88.5% 80 92.3% 147 82.9% 111 (Varies) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 224 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

3rd most money spent

Ashby-de-la-Zouch Town 0.8% 7 0.0% 0 0.0% 0 3.6% 6 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Blaby Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Castle Donington Village 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 0.5% 4 0.8% 1 0.0% 0 1.4% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Loughborough Ibstock Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 0.9% 8 0.0% 0 0.0% 0 2.1% 3 0.0% 0 1.0% 1 1.4% 2 0.9% 1 Long Eaton Town Centre 0.2% 2 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 0.3% 3 1.5% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 0.2% 2 0.8% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Other 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Fosse Park, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 225 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (None mentioned) 96.4% 823 93.1% 101 98.2% 105 92.9% 150 95.7% 89 99.0% 89 97.9% 156 99.1% 132 (Varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Q15 How does your household normally travel to the town centre/retail park where most money is spent on specialist non-food items such as china, glass, books, jewellery, photographic goods, musical instruments and sports equipment? Those who named a town centre or retail park where they spend most money on specialist non-food items in the past six months at Q14

Car / van (as driver) 85.5% 420 91.4% 61 79.4% 49 88.3% 79 93.0% 53 82.7% 37 80.6% 65 84.0% 76 Car / van (as passenger) 3.8% 19 3.7% 2 7.9% 5 1.3% 1 2.8% 2 5.8% 3 4.2% 3 2.7% 2 Bus 5.6% 28 4.9% 3 7.9% 5 2.6% 2 1.4% 1 7.7% 3 5.6% 4 9.3% 8 Motorcycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Walk 3.3% 16 0.0% 0 1.6% 1 6.5% 6 1.4% 1 1.9% 1 8.3% 7 1.3% 1 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 0.2% 1 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 1.5% 7 0.0% 0 3.2% 2 0.0% 0 1.4% 1 1.9% 1 1.4% 1 2.7% 2 Weighted base: 491 67 62 89 57 45 81 90 Sample: 491 81 63 77 71 52 72 75

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 226 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q16 In which town, district, local centre or out-of-centre location does your household spend most money on the following leisure activities ?

Cinema

Ashby-de-la-Zouch Town 0.8% 7 0.0% 0 1.8% 2 1.4% 2 2.6% 2 0.0% 0 0.0% 0 0.0% 0 Centre Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 11.4% 97 0.8% 1 2.8% 3 37.1% 60 27.6% 26 3.8% 3 2.8% 4 0.0% 0 Centre Castle Donington Village 0.2% 2 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 0.4% 4 0.0% 0 0.9% 1 0.0% 0 0.9% 1 1.0% 1 0.7% 1 0.0% 0 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 7.7% 66 35.1% 38 11.0% 12 5.0% 8 2.6% 2 1.0% 1 1.4% 2 1.8% 2 Hinckley Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Ibstock Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 20.5% 175 3.1% 3 28.4% 30 3.6% 6 2.6% 2 23.1% 21 37.3% 60 39.6% 53 Long Eaton Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 10.0% 85 13.7% 15 11.9% 13 0.0% 0 0.0% 0 6.7% 6 14.1% 22 21.6% 29 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 2.0% 17 11.5% 12 0.9% 1 1.4% 2 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wigston Magna Town 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Centre Other 1.4% 12 0.8% 1 1.8% 2 0.7% 1 1.7% 2 2.9% 3 0.7% 1 1.8% 2 Tamworth 4.2% 36 0.0% 0 0.0% 0 5.7% 9 24.1% 22 3.8% 3 0.7% 1 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't do these leisure 40.1% 342 34.4% 37 39.4% 42 41.4% 67 36.2% 34 56.7% 51 40.8% 65 34.2% 46 activities) (Don't know) 0.6% 5 0.0% 0 0.9% 1 1.4% 2 0.9% 1 0.0% 0 0.7% 1 0.0% 0 (No one location in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 particular) Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 227 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Pubs

Ashby-de-la-Zouch Town 13.3% 114 0.0% 0 10.1% 11 42.1% 68 18.1% 17 8.7% 8 4.9% 8 1.8% 2 Centre Blaby Town Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 1.9% 17 0.0% 0 0.0% 0 7.9% 13 1.7% 2 0.0% 0 1.4% 2 0.0% 0 Centre Castle Donington Village 3.8% 32 29.8% 32 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 17.8% 152 0.0% 0 20.2% 22 1.4% 2 1.7% 2 14.4% 13 40.1% 64 36.9% 49 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 2.5% 21 9.2% 10 2.8% 3 1.4% 2 3.4% 3 1.0% 1 1.4% 2 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ibstock Village Centre 1.8% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.3% 16 0.0% 0 0.0% 0 Kegworth Village Centre 0.8% 7 6.1% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 3.5% 30 0.8% 1 5.5% 6 1.4% 2 0.9% 1 1.9% 2 7.7% 12 4.5% 6 Long Eaton Town Centre 0.2% 2 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 3.1% 27 6.9% 7 9.2% 10 0.7% 1 0.0% 0 0.0% 0 2.1% 3 3.6% 5 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 1.4% 12 0.0% 0 0.0% 0 0.0% 0 12.9% 12 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Nottingham City Centre 0.7% 6 3.1% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.7% 1 0.0% 0 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Coalville Whitwick Village Centre 1.9% 16 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.8% 14 Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Other 4.9% 42 4.6% 5 15.6% 17 4.3% 7 8.6% 8 2.9% 3 0.0% 0 1.8% 2 Tamworth 1.4% 12 0.0% 0 0.0% 0 1.4% 2 9.5% 9 1.0% 1 0.0% 0 0.0% 0 Birmingham 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 1 London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't do these leisure 38.6% 330 35.1% 38 33.9% 36 36.4% 59 42.2% 39 51.0% 46 38.7% 62 36.9% 49 activities) (Don't know) 1.0% 8 2.3% 2 0.0% 0 1.4% 2 0.0% 0 0.0% 0 1.4% 2 0.9% 1 (No one location in 0.3% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 particular) Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 228 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Restaurants

Ashby-de-la-Zouch Town 16.2% 138 1.5% 2 10.1% 11 52.9% 86 22.4% 21 7.7% 7 6.3% 10 1.8% 2 Centre Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 3.7% 31 0.8% 1 0.0% 0 11.4% 18 10.3% 10 0.0% 0 0.7% 1 0.9% 1 Centre Castle Donington Village 3.4% 29 26.0% 28 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 16.5% 141 0.8% 1 19.3% 21 2.1% 3 3.4% 3 17.3% 16 33.8% 54 32.4% 43 Cropston Drive Local 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 3.7% 31 14.5% 16 7.3% 8 2.1% 3 0.0% 0 1.0% 1 1.4% 2 0.9% 1 Hinckley Town Centre 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.0% 1 0.7% 1 0.9% 1 Ibstock Village Centre 0.9% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.7% 8 0.0% 0 0.0% 0 Kegworth Village Centre 0.3% 3 1.5% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 7.6% 65 3.1% 3 12.8% 14 1.4% 2 2.6% 2 8.7% 8 14.8% 24 9.0% 12 Long Eaton Town Centre 0.8% 7 4.6% 5 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 6.2% 53 11.5% 12 8.3% 9 0.0% 0 2.6% 2 1.9% 2 8.5% 13 10.8% 14 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.7% 6 0.0% 0 1.8% 2 0.0% 0 0.9% 1 0.0% 0 1.4% 2 0.9% 1 Centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 1.0% 8 0.0% 0 0.9% 1 0.0% 0 7.8% 7 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 1.7% 15 7.6% 8 0.9% 1 0.7% 1 0.0% 0 1.0% 1 0.7% 1 1.8% 2 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.4% 3 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Swadlincote District Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 5 Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Other 4.8% 41 1.5% 2 7.3% 8 2.1% 3 5.2% 5 8.7% 8 4.2% 7 6.3% 8 Tamworth 0.9% 8 0.0% 0 0.0% 0 0.0% 0 8.6% 8 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't do these leisure 27.6% 236 20.6% 22 25.7% 28 24.3% 39 30.2% 28 44.2% 40 26.8% 43 27.0% 36 activities) (Don't know) 1.0% 8 3.1% 3 0.0% 0 0.0% 0 4.3% 4 0.0% 0 0.7% 1 0.0% 0 (No one location in 1.0% 9 3.1% 3 1.8% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 2 particular) Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 229 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Health & fitness

Ashby-de-la-Zouch Town 12.2% 104 0.8% 1 4.6% 5 38.6% 62 25.0% 23 7.7% 7 2.8% 4 0.9% 1 Centre Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 1.3% 12 0.0% 0 0.9% 1 4.3% 7 1.7% 2 1.0% 1 0.7% 1 0.0% 0 Centre Castle Donington Village 1.0% 9 6.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Centre Coalville Town Centre 6.8% 58 0.0% 0 7.3% 8 0.7% 1 2.6% 2 4.8% 4 12.0% 19 17.1% 23 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 1.1% 9 4.6% 5 0.0% 0 2.1% 3 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ibstock Village Centre 0.8% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.8% 4 1.4% 2 0.0% 0 Kegworth Village Centre 0.4% 3 3.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 2.5% 21 0.0% 0 6.4% 7 0.7% 1 0.9% 1 1.9% 2 2.8% 4 4.5% 6 Long Eaton Town Centre 0.6% 5 4.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 1.2% 10 4.6% 5 0.9% 1 0.0% 0 0.0% 0 1.0% 1 2.1% 3 0.0% 0 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.7% 1 0.9% 1 Centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 1.0% 9 0.0% 0 0.0% 0 0.0% 0 9.5% 9 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.6% 5 0.0% 0 0.0% 0 1.4% 2 2.6% 2 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 1.2% 10 0.0% 0 0.9% 1 0.7% 1 0.0% 0 0.0% 0 4.9% 8 0.0% 0 Coalville Whitwick Village Centre 5.4% 46 0.0% 0 9.2% 10 0.0% 0 0.0% 0 4.8% 4 5.6% 9 17.1% 23 Wigston Magna Town 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Centre Other 1.3% 11 5.3% 6 2.8% 3 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.9% 1 Tamworth 0.4% 3 0.0% 0 0.0% 0 0.0% 0 3.4% 3 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't do these leisure 60.5% 516 68.7% 74 63.3% 68 50.7% 82 54.3% 50 72.1% 65 64.1% 102 55.9% 75 activities) (Don't know) 0.9% 8 0.0% 0 2.8% 3 0.7% 1 0.0% 0 0.0% 0 0.7% 1 1.8% 2 (No one location in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 particular) Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 230 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Theatre/concerts

Ashby-de-la-Zouch Town 1.9% 16 0.8% 1 0.9% 1 5.0% 8 3.4% 3 1.9% 2 0.0% 0 0.9% 1 Centre Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 1.0% 8 0.0% 0 0.0% 0 1.4% 2 5.2% 5 0.0% 0 0.7% 1 0.0% 0 Centre Castle Donington Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 1.2% 10 0.0% 0 0.0% 0 0.7% 1 0.0% 0 1.0% 1 2.8% 4 2.7% 4 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 2.6% 22 9.2% 10 2.8% 3 3.6% 6 2.6% 2 0.0% 0 0.7% 1 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ibstock Village Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 0.0% 0 Kegworth Village Centre 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 11.2% 96 1.5% 2 12.8% 14 3.6% 6 5.2% 5 14.4% 13 20.4% 33 18.0% 24 Long Eaton Town Centre 0.3% 3 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Loughborough Town Centre 3.3% 28 4.6% 5 3.7% 4 0.7% 1 0.0% 0 3.8% 3 1.4% 2 9.0% 12 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 12.9% 110 32.8% 35 22.0% 24 11.4% 18 9.5% 9 2.9% 3 4.9% 8 9.9% 13 Oadby Town Centre 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Other 1.0% 8 0.8% 1 0.9% 1 0.7% 1 0.0% 0 1.0% 1 2.1% 3 0.9% 1 Tamworth 1.6% 13 0.0% 0 0.0% 0 2.9% 5 9.5% 9 0.0% 0 0.0% 0 0.0% 0 Birmingham 4.3% 36 2.3% 2 0.0% 0 5.7% 9 5.2% 5 2.9% 3 7.0% 11 4.5% 6 London 1.5% 12 0.0% 0 2.8% 3 3.6% 6 1.7% 2 1.0% 1 0.0% 0 0.9% 1 (Don't do these leisure 55.1% 470 45.8% 49 50.5% 54 57.9% 94 55.2% 51 69.2% 63 57.0% 91 51.4% 69 activities) (Don't know) 1.2% 10 0.8% 1 0.9% 1 2.1% 3 1.7% 2 0.0% 0 1.4% 2 0.9% 1 (No one location in 0.3% 2 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 particular) Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 231 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Family entertainment e.g. bingo/bowling

Ashby-de-la-Zouch Town 1.1% 9 0.0% 0 0.0% 0 4.3% 7 1.7% 2 1.0% 1 0.0% 0 0.0% 0 Centre Blaby Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 7.4% 63 0.0% 0 3.7% 4 22.9% 37 14.7% 14 2.9% 3 2.8% 4 0.9% 1 Centre Castle Donington Village 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 5.3% 45 0.8% 1 5.5% 6 1.4% 2 0.9% 1 7.7% 7 12.0% 19 7.2% 10 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 3.3% 28 16.8% 18 4.6% 5 1.4% 2 0.9% 1 1.0% 1 0.7% 1 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ibstock Village Centre 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.9% 1 4.8% 4 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 12.8% 109 3.1% 3 15.6% 17 1.4% 2 0.9% 1 7.7% 7 26.1% 42 27.9% 37 Long Eaton Town Centre 0.3% 3 1.5% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Loughborough Town Centre 1.8% 16 0.8% 1 3.7% 4 0.7% 1 0.0% 0 2.9% 3 1.4% 2 3.6% 5 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Market Harborough Town 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Centre Measham Village Centre 0.5% 4 0.0% 0 0.0% 0 0.0% 0 4.3% 4 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 1.7% 15 8.4% 9 1.8% 2 0.7% 1 0.0% 0 0.0% 0 0.7% 1 0.9% 1 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.4% 3 0.0% 0 0.0% 0 1.4% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Coalville Whitwick Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Wigston Magna Town 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Centre Other 0.7% 6 0.8% 1 0.0% 0 0.7% 1 0.9% 1 1.9% 2 0.7% 1 0.0% 0 Tamworth 0.9% 8 0.0% 0 0.0% 0 1.4% 2 4.3% 4 0.0% 0 0.0% 0 0.9% 1 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't do these leisure 61.6% 526 67.2% 73 63.3% 68 61.4% 99 68.1% 63 69.2% 63 51.4% 82 58.6% 78 activities) (Don't know) 0.5% 4 0.0% 0 0.9% 1 0.7% 1 0.0% 0 0.0% 0 1.4% 2 0.0% 0 (No one location in 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 particular) Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Q17 Which of the following do you consider to be your nearest Town/Village Centre within North West Leicestershire?

Ashby-de-la-Zouch Town 30.9% 263 6.1% 7 22.9% 25 91.4% 148 51.7% 48 16.3% 15 10.6% 17 3.6% 5 Centre Coalville Town Centre 45.6% 389 3.8% 4 67.9% 73 3.6% 6 2.6% 2 41.3% 37 86.6% 138 96.4% 129 Castle Donington Village 12.5% 106 89.3% 97 9.2% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Ibstock Village Centre 5.5% 47 0.0% 0 0.0% 0 0.0% 0 4.3% 4 42.3% 38 2.8% 4 0.0% 0 Measham Village Centre 5.5% 47 0.8% 1 0.0% 0 5.0% 8 41.4% 38 0.0% 0 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 232 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q18 What are the best features of (Town/Village Centre MENTIONED AT Q17) ?

Near / convenient 30.1% 256 20.6% 22 29.4% 31 32.9% 53 29.3% 27 31.7% 29 33.1% 53 30.6% 41 Good public transport links 1.3% 11 3.1% 3 0.9% 1 1.4% 2 0.0% 0 1.0% 1 0.7% 1 1.8% 2 Parking is easy 2.9% 25 0.8% 1 7.3% 8 3.6% 6 3.4% 3 1.9% 2 2.8% 4 0.9% 1 Parking is cheap 0.9% 8 0.8% 1 1.8% 2 0.0% 0 1.7% 2 0.0% 0 1.4% 2 0.9% 1 Lack of congestion on roads 0.4% 3 0.8% 1 0.0% 0 0.0% 0 1.7% 2 1.0% 1 0.0% 0 0.0% 0 Pedestrianised streets 0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Little traffic-pedestrian 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 0.0% 0 conflict Good directional signs to 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 town Convenient drop-off / pick- 0.3% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.9% 1 up stops for buses / good location of the bus station Ease of access to all (with 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.9% 1 pushchairs, wheelchairs etc) Well signposted route ways / 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 good local maps General cleanliness of 0.7% 6 0.0% 0 0.9% 1 0.7% 1 0.9% 1 1.9% 2 0.0% 0 0.9% 1 shopping streets Feels safe / absence of 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 threatening individuals / groups Presence of police / other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 security measures Nice street furniture / floral 1.3% 12 0.0% 0 0.9% 1 4.3% 7 1.7% 2 1.0% 1 0.7% 1 0.0% 0 displays Nice busy feel 1.1% 9 0.8% 1 0.0% 0 2.9% 5 0.9% 1 1.9% 2 0.0% 0 0.9% 1 Not too crowded 2.3% 20 2.3% 2 0.9% 1 6.4% 10 1.7% 2 1.9% 2 0.7% 1 0.9% 1 Character / atmosphere 6.3% 53 9.9% 11 1.8% 2 19.3% 31 4.3% 4 4.8% 4 0.0% 0 0.9% 1 Historic buildings / tourist 3.7% 32 1.5% 2 4.6% 5 11.4% 18 6.0% 6 0.0% 0 0.0% 0 0.9% 1 attractions Selection / choice of 6.4% 54 3.1% 3 6.4% 7 11.4% 18 6.0% 6 6.7% 6 4.2% 7 5.4% 7 independent / specialist shops Selection / choice of multiple 7.4% 63 7.6% 8 6.4% 7 10.0% 16 15.5% 14 5.8% 5 1.4% 2 7.2% 10 shops Quality of shops 4.9% 42 6.9% 7 4.6% 5 7.9% 13 4.3% 4 2.9% 3 3.5% 6 3.6% 5 Prices 0.5% 4 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Range of places to eat 1.5% 13 3.1% 3 0.0% 0 2.1% 3 0.0% 0 3.8% 3 0.0% 0 1.8% 2 Range of pubs / bars 2.3% 20 2.3% 2 0.9% 1 5.0% 8 0.0% 0 2.9% 3 1.4% 2 2.7% 4 Range of services (banks, 1.1% 9 1.5% 2 0.9% 1 0.7% 1 3.4% 3 1.0% 1 0.7% 1 0.0% 0 insurance, hairdressers etc) Presence / quality of 1.7% 14 0.0% 0 2.8% 3 0.7% 1 3.4% 3 0.0% 0 2.1% 3 2.7% 4 museums / library etc Other 2.1% 18 2.3% 2 0.0% 0 2.1% 3 4.3% 4 4.8% 4 0.7% 1 1.8% 2 Local market 1.1% 9 2.3% 2 0.0% 0 0.7% 1 1.7% 2 1.9% 2 0.7% 1 0.9% 1 Good supermarket(s) / food 1.4% 12 1.5% 2 1.8% 2 1.4% 2 2.6% 2 1.0% 1 0.7% 1 0.9% 1 shopping Easily accessible 0.9% 8 5.3% 6 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Good school(s) 0.8% 7 3.8% 4 0.0% 0 1.4% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Good leisure facilities 1.5% 13 0.0% 0 0.0% 0 1.4% 2 6.0% 6 1.9% 2 2.1% 3 0.0% 0 Familiarity 0.7% 6 2.3% 2 0.9% 1 0.0% 0 0.9% 1 1.0% 1 0.7% 1 0.0% 0 Has retained tradition / 0.9% 7 0.8% 1 0.0% 0 2.1% 3 0.9% 1 0.0% 0 0.0% 0 1.8% 2 individuality Compact 0.9% 8 0.8% 1 1.8% 2 0.7% 1 0.9% 1 1.0% 1 0.7% 1 0.9% 1 Friendly people 0.4% 4 0.8% 1 0.9% 1 0.7% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 It has everything you need 0.6% 5 0.8% 1 0.0% 0 2.1% 3 0.9% 1 0.0% 0 0.0% 0 0.0% 0 (Don't know) 8.6% 74 13.0% 14 6.4% 7 8.6% 14 9.5% 9 6.7% 6 10.6% 17 5.4% 7 (Nothing in particular) 29.3% 250 21.4% 23 37.6% 40 12.9% 21 14.7% 14 33.7% 30 40.8% 65 42.3% 57 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 233 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q19 What are the worst features of (Town/Village Centre MENTIONED AT Q17) ?

Unsafe for pedestrians / 1.1% 9 1.5% 2 0.9% 1 1.4% 2 0.9% 1 0.0% 0 0.7% 1 1.8% 2 traffic conflict Not enough pedestrianisation 0.9% 7 0.0% 0 0.0% 0 0.7% 1 0.0% 0 2.9% 3 0.7% 1 1.8% 2 Difficulties in parking 13.9% 119 3.1% 3 10.1% 11 32.9% 53 21.6% 20 8.7% 8 4.9% 8 11.7% 16 Parking is expensive 21.0% 179 2.3% 2 16.5% 18 29.3% 47 16.4% 15 12.5% 11 26.1% 42 32.4% 43 Poor public t ransport links 2.6% 22 0.8% 1 1.8% 2 5.0% 8 4.3% 4 1.9% 2 1.4% 2 2.7% 4 Road congestion 3.6% 31 2.3% 2 9.2% 10 4.3% 7 6.9% 6 1.9% 2 0.0% 0 2.7% 4 Poor directional signs to the 0.9% 7 0.0% 0 2.8% 3 0.0% 0 0.9% 1 0.0% 0 0.7% 1 1.8% 2 town centre Poor signage / routeways 0.3% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 within centre / lack of maps of centre Inconvenient location of bus 0.2% 2 0.8% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 stops / bus station Difficulties with pushchairs, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 wheelchairs etc Dirty shopping streets 5.3% 45 0.8% 1 2.8% 3 2.1% 3 4.3% 4 11.5% 10 4.2% 7 12.6% 17 Feels unsafe / presence of 2.1% 18 2.3% 2 2.8% 3 0.7% 1 3.4% 3 3.8% 3 0.7% 1 2.7% 4 threatening individuals / groups Lack of police presence / 1.2% 10 0.8% 1 0.9% 1 2.9% 5 1.7% 2 0.0% 0 0.0% 0 1.8% 2 other security measures Lack of street furniture / 1.3% 11 0.8% 1 1.8% 2 0.0% 0 1.7% 2 1.9% 2 0.7% 1 2.7% 4 floral displays Not busy enough 1.1% 9 0.8% 1 0.9% 1 0.7% 1 0.9% 1 1.0% 1 1.4% 2 1.8% 2 Over-crowded 0.7% 6 0.8% 1 0.0% 0 0.7% 1 0.9% 1 1.0% 1 0.0% 0 1.8% 2 General lack of choice of 22.7% 194 9.9% 11 26.6% 28 12.9% 21 12.1% 11 21.2% 19 30.3% 48 41.4% 55 multiple shops General lack of independent / 18.4% 157 7.6% 8 17.4% 19 7.1% 12 7.8% 7 20.2% 18 28.9% 46 35.1% 47 specialist shops Quality of shops is 18.1% 154 6.1% 7 14.7% 16 3.6% 6 5.2% 5 18.3% 17 40.8% 65 29.7% 40 inadequate Shops too small 11.9% 101 3.1% 3 9.2% 10 2.1% 3 3.4% 3 12.5% 11 28.2% 45 18.9% 25 Lack of a large supermarket 6.9% 59 0.8% 1 7.3% 8 2.9% 5 3.4% 3 10.6% 10 16.2% 26 5.4% 7 Inadequate range of places to 2.5% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.7% 7 8.5% 13 0.9% 1 eat Inadequate range of services 2.7% 23 0.8% 1 0.9% 1 0.0% 0 2.6% 2 9.6% 9 4.2% 7 2.7% 4 Poor opening times 0.5% 5 0.8% 1 0.0% 0 0.0% 0 0.9% 1 1.9% 2 0.0% 0 0.9% 1 Poorly maintained public 2.4% 21 0.8% 1 1.8% 2 0.7% 1 3.4% 3 4.8% 4 2.8% 4 3.6% 5 realm (paving, buildings, etc) Other 3.5% 30 3.1% 3 2.8% 3 5.0% 8 4.3% 4 4.8% 4 1.4% 2 3.6% 5 Everything 1.9% 16 0.8% 1 3.7% 4 0.7% 1 1.7% 2 1.9% 2 3.5% 6 0.9% 1 Noise pollution 1.9% 16 13.7% 15 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lack of leisure facilities 3.1% 27 8.4% 9 0.0% 0 2.1% 3 1.7% 2 3.8% 3 4.9% 8 0.9% 1 Run down area / drab 4.1% 35 2.3% 2 5.5% 6 0.0% 0 2.6% 2 1.9% 2 4.9% 8 10.8% 14 surroundings / empty shops Poor nightlife / poor range of 0.9% 8 1.5% 2 0.0% 0 0.7% 1 0.9% 1 1.9% 2 1.4% 2 0.0% 0 pubs / clubs (Don't know) 9.3% 79 21.4% 23 9.2% 10 7.1% 12 11.2% 10 9.6% 9 8.5% 13 1.8% 2 (Nothing in particular) 14.1% 120 23.7% 26 8.3% 9 17.9% 29 15.5% 14 25.0% 23 7.0% 11 6.3% 8 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 234 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q20 How could (Town/Village Centre MENTIONED AT Q17) best be improved ?

New shops 31.2% 266 16.8% 18 35.8% 38 12.1% 20 14.7% 14 36.5% 33 54.2% 86 42.3% 57 New, bigger supermarket 16.8% 144 8.4% 9 9.2% 10 4.3% 7 7.8% 7 23.1% 21 35.2% 56 25.2% 34 Better choice of shops in 37.0% 315 14.5% 16 34.9% 37 20.7% 34 20.7% 19 40.4% 36 63.4% 101 54.1% 72 general Better quality of shops 28.9% 247 13.7% 15 27.5% 29 10.7% 17 17.2% 16 33.7% 30 50.0% 80 44.1% 59 More priority of pedestrians 3.9% 33 0.0% 0 1.8% 2 2.1% 3 0.9% 1 10.6% 10 8.5% 13 2.7% 4 More shelter from wind / 1.1% 9 0.0% 0 0.9% 1 0.0% 0 0.0% 0 7.7% 7 0.0% 0 0.9% 1 rain Improve appearance / 8.4% 72 6.1% 7 11.9% 13 1.4% 2 5.2% 5 9.6% 9 6.3% 10 19.8% 26 environment of centre Remove litter more often 2.8% 24 1.5% 2 1.8% 2 2.9% 5 2.6% 2 5.8% 5 2.1% 3 3.6% 5 More parking 14.4% 123 3.1% 3 12.8% 14 33.6% 54 25.0% 23 5.8% 5 8.5% 13 7.2% 10 Cheaper parking 21.4% 182 3.1% 3 17.4% 19 27.9% 45 16.4% 15 19.2% 17 23.9% 38 33.3% 45 More accessible car parking 3.8% 32 0.0% 0 4.6% 5 10.0% 16 5.2% 5 1.9% 2 1.4% 2 1.8% 2 Better bus services to the 1.7% 15 2.3% 2 2.8% 3 2.9% 5 1.7% 2 1.0% 1 1.4% 2 0.0% 0 centre Improved security measures 1.5% 13 1.5% 2 0.9% 1 2.9% 5 2.6% 2 1.0% 1 1.4% 2 0.0% 0 Better signposting within the 0.5% 4 0.0% 0 0.9% 1 0.0% 0 0.0% 0 1.0% 1 0.7% 1 0.9% 1 town New / relocated bus stops 0.5% 4 0.0% 0 1.8% 2 0.0% 0 0.0% 0 1.0% 1 0.7% 1 0.0% 0 More / better night-life 2.1% 18 3.8% 4 1.8% 2 0.7% 1 1.7% 2 0.0% 0 2.8% 4 3.6% 5 More / better eating places 2.4% 21 0.8% 1 1.8% 2 0.0% 0 1.7% 2 7.7% 7 2.1% 3 4.5% 6 More / better cultural 2.2% 19 0.8% 1 4.6% 5 1.4% 2 2.6% 2 2.9% 3 1.4% 2 2.7% 4 facilities Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A new cinema 2.4% 21 0.8% 1 0.9% 1 0.7% 1 0.0% 0 1.9% 2 8.5% 13 1.8% 2 More / improved leisure 2.7% 23 7.6% 8 3.7% 4 0.7% 1 3.4% 3 4.8% 4 1.4% 2 0.0% 0 facilities More / improved 0.8% 7 0.0% 0 0.9% 1 0.7% 1 0.9% 1 1.9% 2 0.0% 0 1.8% 2 entertainment facilities More / improved facilities 2.2% 19 3.1% 3 1.8% 2 4.3% 7 4.3% 4 1.9% 2 0.7% 1 0.0% 0 for children Reduce noise pollution in the 1.4% 12 5.3% 6 0.9% 1 2.1% 3 0.9% 1 1.0% 1 0.0% 0 0.0% 0 area Improved traffic system 1.2% 10 3.8% 4 1.8% 2 0.0% 0 3.4% 3 0.0% 0 0.7% 1 0.0% 0 More general amenities 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 0.7% 1 0.9% 1 (Don’t know) 10.4% 89 23.7% 26 13.8% 15 10.7% 17 12.9% 12 9.6% 9 2.1% 3 5.4% 7 (None mentioned) 8.1% 69 13.0% 14 2.8% 3 9.3% 15 12.9% 12 12.5% 11 5.6% 9 3.6% 5 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

SEX Sex of respondent.

Male 33.7% 287 24.4% 26 40.4% 43 40.0% 65 29.3% 27 30.8% 28 36.6% 58 29.7% 40 Female 66.3% 566 75.6% 82 59.6% 64 60.0% 97 70.7% 66 69.2% 63 63.4% 101 70.3% 94 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

AGE Could I ask, how old are you ?

18 to 24 3.2% 27 4.6% 5 4.6% 5 2.1% 3 0.9% 1 2.9% 3 4.9% 8 1.8% 2 25 to 34 11.5% 98 11.5% 12 3.7% 4 12.1% 20 9.5% 9 11.5% 10 16.9% 27 11.7% 16 35 to 44 20.7% 176 20.6% 22 25.7% 28 22.1% 36 22.4% 21 17.3% 16 20.4% 33 16.2% 22 45 to 54 21.9% 187 19.1% 21 29.4% 31 22.1% 36 22.4% 21 19.2% 17 16.9% 27 25.2% 34 55 to 64 20.6% 176 22.9% 25 22.0% 24 16.4% 27 30.2% 28 20.2% 18 17.6% 28 19.8% 26 65 + 21.5% 184 20.6% 22 13.8% 15 25.0% 40 14.7% 14 26.9% 24 22.5% 36 24.3% 32 (Refused) 0.7% 6 0.8% 1 0.9% 1 0.0% 0 0.0% 0 1.9% 2 0.7% 1 0.9% 1 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

CAR How many cars does your household own or have the use of ?

None 8.9% 76 11.5% 12 2.8% 3 7.1% 12 5.2% 5 11.5% 10 12.7% 20 9.9% 13 One 40.3% 344 30.5% 33 33.9% 36 38.6% 62 34.5% 32 50.0% 45 48.6% 77 43.2% 58 Two 40.1% 342 48.1% 52 49.5% 53 42.1% 68 47.4% 44 28.8% 26 30.3% 48 37.8% 51 Three or more 10.1% 86 9.2% 10 12.8% 14 12.1% 20 12.9% 12 5.8% 5 8.5% 13 9.0% 12 (Refused) 0.6% 5 0.8% 1 0.9% 1 0.0% 0 0.0% 0 3.8% 3 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 235 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

CA2 Is there a car usually available for shopping and leisure purposes ?

Always available 75.4% 643 77.9% 84 82.6% 88 77.9% 126 69.8% 65 75.0% 68 70.4% 112 74.8% 100 Usually available 16.1% 138 12.2% 13 11.0% 12 16.4% 27 25.0% 23 13.5% 12 19.7% 31 14.4% 19 Rarely available 1.3% 11 0.0% 0 2.8% 3 0.7% 1 0.0% 0 3.8% 3 0.7% 1 1.8% 2 Never available 5.6% 47 8.4% 9 2.8% 3 3.6% 6 3.4% 3 4.8% 4 7.0% 11 8.1% 11 (Refused) 1.6% 14 1.5% 2 0.9% 1 1.4% 2 1.7% 2 2.9% 3 2.1% 3 0.9% 1 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

WOR Which of the following best describes the chief wage earner of your household's current employment situation ?

Working full time 56.3% 480 59.5% 64 65.1% 70 55.0% 89 63.8% 59 43.3% 39 54.2% 86 54.1% 72 Working part time 7.7% 66 6.9% 7 6.4% 7 6.4% 10 4.3% 4 11.5% 10 9.9% 16 8.1% 11 Unemployed 2.8% 24 1.5% 2 3.7% 4 2.9% 5 4.3% 4 2.9% 3 2.8% 4 1.8% 2 Retired 29.7% 253 31.3% 34 22.9% 25 30.7% 50 26.7% 25 35.6% 32 28.9% 46 31.5% 42 A housewife 2.3% 20 0.0% 0 0.9% 1 3.6% 6 0.0% 0 3.8% 3 2.1% 3 4.5% 6 A student 0.3% 2 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Refused) 1.0% 9 0.8% 1 0.9% 1 0.0% 0 0.9% 1 2.9% 3 2.1% 3 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

SEG Socio-economic group

A 4.8% 41 4.6% 5 5.5% 6 10.0% 16 4.3% 4 1.0% 1 2.8% 4 3.6% 5 B 16.1% 138 23.7% 26 11.9% 13 20.7% 34 15.5% 14 14.4% 13 11.3% 18 15.3% 20 C1 21.2% 180 20.6% 22 22.9% 25 21.4% 35 25.0% 23 18.3% 17 18.3% 29 22.5% 30 C2 32.7% 279 30.5% 33 37.6% 40 25.7% 42 25.9% 24 36.5% 33 33.8% 54 39.6% 53 D 19.4% 165 14.5% 16 18.3% 20 17.9% 29 26.7% 25 18.3% 17 23.9% 38 16.2% 22 E 2.3% 20 0.8% 1 0.9% 1 1.4% 2 0.9% 1 7.7% 7 3.5% 6 1.8% 2 (Refused) 3.5% 30 5.3% 6 2.8% 3 2.9% 5 1.7% 2 3.8% 3 6.3% 10 0.9% 1 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

ZON Zone:

Zone 1 12.7% 108 100.0% 108 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 2 12.6% 107 0.0% 0 100.0% 107 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 3 19.0% 162 0.0% 0 0.0% 0 100.0% 162 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 4 10.9% 93 0.0% 0 0.0% 0 0.0% 0 100.0% 93 0.0% 0 0.0% 0 0.0% 0 Zone 5 10.6% 90 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 90 0.0% 0 0.0% 0 Zone 6 18.7% 159 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 159 0.0% 0 Zone 7 15.7% 134 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 134 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research

North West Leicestershire District Council RETAIL CAPACITY STUDY

Annex 2: Household Survey Technical Paper – Methodology and Results June 2005

ROGER TYM & PARTNERS

3 Museum Square Leicester LE1 6UF t 0116 249 3970 f 0116 249 3971 e [email protected] w www.tymconsult.com

This document is formatted for double-sided printing.

CONTENTS

1 HOUSEHOLD SURVEY METHODOLOGY ...... 5 2 SHOPPING FOR FOOD AND GROCERIES ...... 7 Main Spend Locations – Q01...... 7 Linked Spending Trips – Q02 ...... 8 Mode of Travel for Main Food and Grocery Spending – Q03...... 8 Secondary Food and Grocery Spending Locations – Q04 and Q05 ...... 8 3 SHOPPING FOR CLOTHES AND SHOES...... 11 Main Spend Locations – Q06...... 11 Mode of Travel for Clothes and Food Spending – Q07...... 11 4 SHOPPING FOR FURNITURE, CARPETS AND SOFT HOUSEHOLD FURNISHINGS ...13 Main Spend Location – Q08 ...... 13 Mode of Travel for Furniture, Carpets and Soft Household Furnishings Spending – Q09... 13 5 SHOPPING FOR DIY AND DECORATING GOODS ...... 15 Main Spend Location – Q10 ...... 15 Mode of Travel for DIY and Decorating Goods Spending – Q11 ...... 15 6 SHOPPING FOR DOMESTIC APPLIANCES ...... 17 Main Spend Location – Q12 ...... 17 Mode of Travel for Spending on Domestic Appliances – Q13...... 17 7 SHOPPING FOR SPECIALIST COMPARISON GOODS...... 19 Main Spend Location – Q14 ...... 19 Mode of Travel for Spending on Specialist Comparison Goods – Q15 ...... 19 8 LEISURE VISITS ...... 21 Cinemas – Q16...... 21 Pubs – Q16...... 21 Restaurants – Q16...... 21 Health and Fitness – Q16 ...... 21 Theatres/Concerts – Q16...... 21 Family Entertainment (Bingo/Bowling) – Q16 ...... 22 9 KEY FEATURES OF NORTH WEST LEICESTERSHIRE’S TOWN/VILLAGE CENTRES.23 Nearest Town/Village Centre – Q17 ...... 23 Best Features of Town/Village Centre – Q18...... 23 Worst Features of Town/Village Centre – Q19 ...... 24 Suggested Improvements to Town/Village Centre – Q20 ...... 25 10 SOCIO-ECONOMIC CHARACTERISTICS...... 27

APPENDIX 1 – SURVEY QUESTIONNAIRE

North West Leicestershire District Council Annex 2: Household Survey and Technical Paper – Methodology & Results

1 HOUSEHOLD SURVEY METHODOLOGY

1.1 An important input into the retail capacity study was the findings of a telephone survey of 853 households resident in seven zones encompassing the administrative boundary of North West Leicestershire District, as shown in Figure 6.1 of the main report. The survey was undertaken in January 2005 by NEMS, using the questionnaire which appears as Appendix 1 to this technical paper. The main purposes of the survey were to establish: the shop or shopping centre in which the household had spent most on food and groceries in the preceding six months; the secondary spending location for food and groceries; the town centre/retail park in which members of the household had spent most on each of the following goods, in the preceding six months: - clothes and shoes; - furniture/carpets/soft household furnishings; - DIY and decorating goods; - white electrical goods; and - specialist non-food items such as books, jewellery, photographic goods, toys and sports equipment. the main location visited for various types of commercial leisure activities (visits to cinemas, restaurants, pubs/bars and theatres/concert halls); main mode of travel for various types of shopping trips; the incidence of linked shopping and leisure expenditure on the same trip; the features considered best and worst about households’ nearest Town/Village Centre within North West Leicestershire; and suggested improvements to each of the five North West Leicestershire study centres. 1.2 The 853 successful interviews is a fully representative sample, with a minimum of 100 responding households from each of the seven survey zones shown in Figure 6.1, and with all results weighted to reflect the actual distribution of households across North West Leicestershire in the year 2001. NEMS states that for a sample of 850 interviews in North West Leicestershire the confidence interval is 95 per cent plus or minus 3.4 per cent. Thus, for example, when the survey sample suggests that 30.5 per cent of responding households in zone 1 spend most money on clothes and shoes in Derby City Centre, we can be confident that the actual proportion of the total population in zone 1 who spend most money on clothes and shoes in Derby City Centre is between 27.1 per cent and 33.9 per cent (30.5 ±3.4). 1.3 The results for each question in the questionnaire are presented in the spreadsheets in the separately bound Annex 1 to the main report.

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2 SHOPPING FOR FOOD AND GROCERIES Main Spend Locations – Q01 2.1 Table 1 sets out the top four destinations for main food and grocery spending for residents of each of the seven survey zones. For all zones, with the exception of zone 1 (Castle Donington and Kegworth and Whatton wards), the top four main food and groceries locations account for at least 80 per cent of the respondent households. Table 1 – Shop Where Household Spent Most on Food and Groceries over Past Six Months

Top Four Responses - % of Households Resident in Each Zone

Survey 1 2 3 4 Zone

Co-op, Borough Asda, Long Sainsbury’s, Tesco Express, 1 26% Street, Castle 16% 8% 8% Eaton Loughborough Long Eaton Donington

Morrisons, Tesco, Ashby- Sainsbury’s, Co-op, Bridge 2 38% 31% 8% 6% Coalville de-la-Zouch Loughborough Street, Coalville

Tesco, Somerfield, Sainsbury’s, Morrisons, 3 Ashby-de- 56% Ashby-de-la- 19% 9% 6% Swadlincote Coalville la-Zouch Zouch

Tesco, Somerfield, Morrisons, Sainsbury’s, 4 Ashby-de- 53% 13% 10% 4% Coalville Ashby-de-la- Swadlincote la-Zouch Zouch

Morrisons, Tesco, Ashby- Kwik Save, 5 33% Co-op, Ibstock 27% 26% 2% Coalville de-la-Zouch Coalville

Morrisons, Tesco, Ashby- Co-op, Bridge Kwik Save, 6 51% 13% 9% 7% Coalville de-la-Zouch Street, Coalville Coalville

Morrisons, Tesco, Ashby- Co-op, Bridge Kwik Save, 7 66% 10% 5% 5% Coalville de-la-Zouch Street, Coalville Coalville

2.2 The key findings from the household survey in terms of main food and grocery shopping patterns are as follows: for residents in zone 1 Asda at Long Eaton is the dominant store for food and grocery shopping, followed by the Co-op in Castle Donington; in zone 2 the Morrisons at Coalville and Tesco at Ashby-de-la-Zouch receive similar market shares, each attracting the custom of approximately one third of zone 2 residents; in zone 3 the Tesco at Ashby-de-la-Zouch is dominant, as might have been expected, and together the Tesco and Somerfield stores in the town account for three quarters of zone 3 residents’ main food and groceries spend; the Tesco at Ashby-de-la-Zouch is also the primary food store for zone 4 residents; in zone 5 no single store is dominant, with Morrisons at Coalville, the Co-op at Ibstock, and Tesco at Ashby-de-la-Zouch all achieving similar market shares;

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for residents in zone 6 it is the Morrisons store at Coalville which is dominant; and in zone 7 the Morrisons at Coalville is the main food and grocery location for two-thirds of households. Linked Spending Trips – Q02 2.3 Approximately 58 per cent of the respondents stated that they never combine a main food and grocery spend with visits to other, non-food shops, leisure or service outlets on the same trip. More positively, 21 per cent of households sometimes undertake such linked spend visits, and an additional 11 per cent normally or always undertake linked trips. 2.4 Zone 7 and zone 6 have the largest proportion of households who either always, normally or sometimes undertake linked shopping and leisure trips with food and grocery shopping, with 43 per cent and 38 per cent of households carrying out linked visits respectively. For both zones 6 and 7 the food store with which linked trips will be undertaken is Morrisons at Coalville, which is dominant in both zones. Mode of Travel for Main Food and Grocery Spending – Q03 2.5 Just under 90 per cent of respondents stated that the car/van was their main mode of travel for main food and grocery trips (either as driver or a passenger), with only 5 per cent usually walking for this type of shopping and just 5 per cent reliant on the bus. Reliance on the car is highest in zone 4, at 95 per cent of households, and lowest in zone 6, at 84 per cent. Walking is the usual mode for at least 5 per cent of the households in zones 3, 5 and 6, and the bus is the usual mode for at least 5 per cent of the households in zones 2, 6 and 7. Secondary Food and Grocery Spending Locations – Q04 and Q05 2.6 Sixty three per cent of responding households were able to name a ‘top up’ food and grocery spend location. In all survey zones the anchor stores of North West Leicestershire town centres represent important secondary spend locations for food and groceries, as shown in Table 2. Most notably, Tesco at Ashby-de-la-Zouch and/or Morrisons at Coalville provide important secondary spend locations for households in six out of the seven zones. In zone 5 the Co-op at Ibstock provides ‘top up’ food and grocery shopping for two-thirds of resident households.

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Table 2 – Second Highest Spend Destination for Food and Groceries

Top Two Responses - % of Households Resident in Each Zone

Survey 1 2 Zone

1 Co-op, Borough Street, Castle 44% Co-op, Station Road, Castle Donington 16% Donington

2 Tesco, Ashby-de-la-Zouch 19% Morrisons, Coalville 17%

3 Somerfield, Ashby-de-la-Zouch 32% Tesco, Ashby-de-la-Zouch 20%

4 Tesco, Ashby-de-la-Zouch 21% Co-op, Measham 19%

5 Co-op, Ibstock 64% Morrisons, Coalville 6%

6 Co-op, Bridge Street, Coalville 17% Morrisons, Coalville 15%

7 Morrisons, Coalville 26% Co-op, Cropston Drive, Coalville 13%

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3 SHOPPING FOR CLOTHES AND SHOES Main Spend Locations – Q06 3.1 Households were asked to name up to three town/district centres/retail parks in which the most money had been spent on clothes and shoes in the previous six months. On the first answer, Leicester City Centre was the top location for 28 per cent of all households in the survey area, followed by Burton-upon-Trent Town Centre (12 per cent), Coalville Town Centre (9 per cent), Nottingham City Centre (6 per cent) and Derby City Centre (6 per cent). All other centres had overall market shares of approximately 5 per cent or less. Leicester City Centre is the main location for clothes and shoes spending for residents of four of the seven zones (Table 3); Burton-upon-Trent Town Centre is the main location for zones 3 and 4, and Derby City Centre is the main location for residents of zone 1. Coalville Town Centre was the main location for clothes and shoes spending for approximately 15 per cent of households in zones 5, 6 and 7. Table 3 – Town/District Centres Where Most Money on Clothes and Shoes Has Been Spent in Last Six Months

Top Two Responses - % of Households Resident in Each Zone

Survey 1 2 Zone

1 Derby City Centre 31% Nottingham City Centre 26%

2 Leicester City Centre 31% Loughborough Town Centre 16%

3 Burton-Upon-Trent Town Centre 31% Leicester City Centre 15%

4 Burton-Upon-Trent Town Centre 32% Tamworth 10%

5 Leicester City Centre 40% Coalville Town Centre 14%

6 Leicester City Centre 47% Coalville Town Centre 16%

7 Leicester City Centre 44% Coalville Town Centre 15%

3.2 Only 26 per cent of respondents named a second location. Leicester City Centre (6 per cent), Nottingham City Centre (4 per cent), Derby City Centre (3 per cent), and Burton-upon-Trent Town Centre (3 per cent) were the only locations mentioned as the second location by three per cent or more of respondents. Only 5 per cent of all respondents gave a third ranking location. Mode of Travel for Clothes and Food Spending – Q07 3.3 Car (either as driver or passenger) was the main mode of travel for 89 per cent of households undertaking clothes and shoes shopping trips; this is the same proportion as for food and grocery shopping which attracts a 90 per cent car mode share. However, the bus mode share is higher for clothes and shoes shopping, at 8 per cent (compared to 5 per cent for food/groceries), and the walk mode for clothes and shoes is lower at just 2 per cent (compared to 5 per cent for food/groceries). 3.4 There is a degree of geographical variation in the use of the car mode for clothes and shoes shopping; zones 6 and 7 have the lowest car mode shares at 83 per cent and 85 per cent, respectively, whereas zones 2, 3 and 4 have the highest car mode shares at 92 per cent, 94 per cent and 94 per cent respectively.

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4 SHOPPING FOR FURNITURE, CARPETS AND SOFT HOUSEHOLD FURNISHINGS Main Spend Location – Q08 4.1 Households were asked to name up to three town/district centres/retail parks in which most money had been spent on furniture, carpets and soft household furnishings in the past six months. On the first answer, Leicester City Centre and Coalville Town Centre were equally named by the largest proportion of households (10 per cent each), followed by Burton-upon-Trent Town Centre (5 per cent) and Loughborough Town Centre (5 per cent). All other town centres or retail parks had market shares of four per cent or less. However, the overall top response was ‘don’t buy’ these types of goods, which accounted for 46 per cent of households. 4.2 Leicester City Centre accounts for the highest share of households for this form of comparison shopping in zones 2, 5 and 7 (Table 4). Burton-Upon-Trent Town Centre has the highest market share from residents in zones 3 and 4; Coalville Town Centre is the most frequently named destination for residents of zone 6; and Derby City Centre achieves the highest market share in zone 1. Coalville Town Centre is an important location for furniture, carpets and soft household furnishings retailing in zones 5, 6 and 7, and Ashby-de-la-Zouch is a frequently named destination in zones 3 and 4. Table 4 – Town/District Centres Where Most Money on Furniture, Carpets and Soft Household Furnishings Has Been Spent in Last Six Months

Top Two Responses - % of Resident Households in Each Zone

Survey 1 2 Zone

1 Derby City Centre 17% Nottingham City Centre 12%

2 Leicester City Centre 10% Loughborough Town Centre 9%

3 Burton-Upon-Trent Town Centre 16% Ashby-de-la-Zouch Town Centre 6%

4 Burton-Upon-Trent Town Centre 14% Ashby-de-la-Zouch Town Centre 6%

5 Leicester City Centre 20% Coalville Town Centre 15%

6 Coalville Town Centre 21% Leicester City Centre 12%

7 Leicester City Centre 17% Coalville Town Centre 14%

4.3 Eighty nine per cent of households did not name a second centre and 98 per cent gave no third location. Mode of Travel for Furniture, Carpets and Soft Household Furnishings Spending – Q09 4.4 As expected, the car/van (either as driver or a passenger) was named as the main mode of travel for furniture, carpets and soft household furnishings spending by the highest number of respondents (90 per cent), with only 3 per cent usually walking for this type of shopping and just 4 per cent reliant on the bus. Reliance on the car was highest in zone 1, at 97 per cent of households, and lowest in zone 6, at 81 per cent of households. Walking was the usual mode for the highest number of

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households in zone 6, at 10 per cent, and reliance on the bus was highest in zone 2, at 9 per cent.

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5 SHOPPING FOR DIY AND DECORATING GOODS Main Spend Location – Q10 5.1 Households were asked to name up to three town/district centres/retail parks in which most money had been spent on DIY and decorating goods in the past six months. On the first answer, Coalville Town Centre accounted for the highest share of households (20 per cent), followed closely by the B&Q at Jubilee Drive, Loughborough (18 per cent), and then Loughborough Town Centre (11 per cent), Burton-Upon-Trent Town Centre (4 per cent) and Derby City Centre (4 per cent). All other town centres or retail parks had market shares of less than three per cent. However, as with other forms of comparison shopping, ‘don’t buy these items’ accounted for a high proportion of responses (28 per cent of households). 5.2 Coalville Town Centre is the dominant location for this form of comparison shopping for households in zones 2, 3, 4, 5, 7, and is as equally popular as the B&Q at Jubilee Drive, Loughborough in zone 6 (Table 5). Derby City Centre has the highest market share from residents in zone 1. Table 5 – Town/District Centres Where Most Money on DIY and Decorating Goods Has Been Spent in Last Six Months

Top Two Responses - % of Resident Households in Each Zone

Survey 1 2 Zone

1 Derby City Centre 21% Loughborough Town Centre 17%

2 Coalville Town Centre 24% Loughborough Town Centre 20%

3 Coalville Town Centre 17% B&Q, Jubilee Drive, Loughborough 16%

4 Coalville Town Centre 21% Burton-Upon-Trent Town Centre 17%

5 Coalville Town Centre 24% B&Q, Jubilee Drive, Loughborough 14%

6 B&Q, Jubilee Drive, Loughborough 25% Coalville Town Centre 25%

7 Coalville Town Centre 28% B&Q, Jubilee Drive, Loughborough 26%

5.3 Eighty seven per cent of households did not name a second centre and 98 per cent gave no third location. Mode of Travel for DIY and Decorating Goods Spending – Q11 5.4 The car/van (either as driver or a passenger) was named as the main mode of travel for DIY and decorating goods spending by the highest number of respondents (94 per cent). The use of the car/van mode for DIY/decorating spending is higher than for all other categories of convenience or comparison goods spending. Only two per cent of respondents usually walk for DIY/decorating goods shopping and just four per cent are reliant on the bus. Reliance on the car was highest in zone 3, at 98 per cent of households, and lowest in zone 7, at 90 per cent of households. Walking was the usual mode for the highest number of households in zone 6, at 5 per cent, and reliance on the bus was highest in zone 7, at 10 per cent.

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6 SHOPPING FOR DOMESTIC APPLIANCES Main Spend Location – Q12 6.1 Households were asked to name up to three town/district centres/retail parks in which most money had been spent on domestic appliances, including white goods and electrical items, in the past six months. On the first answer, Coalville Town Centre accounted for the highest share of households (17 per cent), followed by Loughborough Town Centre (8 per cent). The only other centres to achieve a market share of four per cent or greater were Leicester City Centre (6 per cent), Burton-Upon-Trent Town Centre (5 per cent), and Internet shopping (4 per cent). However, the overall top response was ‘don’t buy these items’, which accounted for 34 per cent of households. 6.2 Coalville Town Centre is the dominant location for this form of comparison shopping for households in zones 5 to 7 inclusive (Table 6). Derby City Centre was dominant in zone 1; Loughborough Town Centre has the highest market share from residents in zone 2; Burton-Upon-Trent achieves the highest market share in zone 3; and Tamworth comes top for residents of zone 4. Ibstock Village Centre and Ashby-de- la-Zouch Town Centre are smaller scale centres, yet serve as significant destinations for this form of comparison goods retailing for residents in zone 5 and zone 3 respectively. Table 6 – Town/District Centres Where Most Money on Domestic Appliances Such as Washing Machines, Fridges, Cookers, TVs and Videos has Been Spent in Last Six Months

Top Two Responses - % of Resident Households in Each Zone

Survey 1 2 Zone

1 Derby City Centre 18% Loughborough Town Centre 14%

2 Loughborough Town Centre 14% Leicester City Centre 8%

3 Burton-Upon-Trent Town Centre 19% Ashby-de-la-Zouch Town Centre 11%

4 Tamworth 17% Burton-Upon-Trent Town Centre 12%

5 Coalville Town Centre 22% Ibstock Village Centre 15%

6 Coalville Town Centre 33% Leicester City Centre 9%

7 Coalville Town Centre 31% Loughborough Town Centre 11%

6.3 Ninety one per cent of households did not name a second centre and 99 per cent gave no third location. Mode of Travel for Spending on Domestic Appliances – Q13 6.4 The car/van (either as driver or a passenger) was named as the main mode of travel for spending on domestic appliances by the highest number of respondents (91 per cent). Just 4 per cent of respondents usually walk for domestic appliance shopping and 4 per cent are reliant on the bus. Reliance on the car was highest in zone 1, at 99 per cent of households, and lowest in zone 5, at 85 per cent of households. Walking was the usual mode for the highest number of households in zone 6, at 11 per cent, and reliance on the bus was highest in zone 7, at 9 per cent.

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7 SHOPPING FOR SPECIALIST COMPARISON GOODS Main Spend Location – Q14 7.1 Households were asked to name up to three town/district centres/retail parks where most money had been spent on specialist non-food items such as glass, china, books, jewellery, photographic goods, musical instruments and sports equipment. Coalville Town Centre and Leicester City Centre jointly attracted the highest proportion of households on the first response in the survey area as a whole(12 per cent each), followed by Burton-Upon-Trent Town Centre (7 per cent), Loughborough Town Centre (6 per cent) and then Ashby-de-la-Zouch Town Centre and Internet shopping, which both achieved market shares of 5 per cent. All other centres achieved market shares of less than four per cent. However, the overall top response was ‘don’t buy’ these types of goods, which accounted for 35 per cent of households. 7.2 Coalville Town Centre is the dominant centre for specialist comparison purchases by residents of zones 6 and 7 (Table 7). Burton-Upon-Trent is the dominant location for specialist comparison purchases for residents in zones 3 and 4; Derby City Centre is the top location for residents in zone 1; Loughborough Town Centre achieves the highest market share from residents in zone 2; and Leicester City Centre is the most significant destination for this form of spending for residents in zone 5. Table 7 – Town/District Centres Where Most Money on Specialist Non-Food Items Such as China, Glass, Books, Jewellery, Photographic Goods, Musical Instruments and Sports Goods has Been Spent in the Last Six Months

Top Two Responses - % of Resident Households in Each Zone

Survey 1 2 Zone

1 Derby City Centre 19% Nottingham City Centre 18%

2 Loughborough Town Centre 16% Coalville Town Centre 13%

3 Burton-Upon-Trent Town Centre 24% Ashby-de-la-Zouch Town Centre 11%

4 Burton-Upon-Trent Town Centre 17% Ashby-de-la-Zouch Town Centre 14%

5 Leicester City Centre 21% Coalville Town Centre 13%

6 Coalville Town Centre 21% Leicester City Centre 18%

7 Coalville Town Centre 27% Leicester City Centre 22%

7.3 Eighty six per cent of respondents did not name a second centre and 96 per cent did not name a third centre. Mode of Travel for Spending on Specialist Comparison Goods – Q15 7.4 The car/van (either as driver or a passenger) was named as the main mode of travel for spending on specialist comparison goods by the highest number of respondents (89 per cent). Six per cent of respondents use the bus, but only 3 per cent of respondents walk to specialist comparison goods shopping destinations.

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8 LEISURE VISITS Cinemas – Q16 8.1 Overall, 40 per cent of households claimed that they did not visit cinemas. The most popular location for visiting the cinema was Leicester City Centre (21 per cent), followed by Burton-Upon-Trent Town Centre (11 per cent), Loughborough Town Centre (10 per cent), Derby City Centre (8 per cent), and Tamworth (4 per cent). No other location was cited by more than 3 per cent of respondents who visited the cinema. The most popular location for visiting the cinema for residents in each of the seven zones varied between Leicester City Centre (zones 2, 5, 6 and 7), Burton-Upon-Trent Town Centre (zones 3 and 4) and Derby City Centre (zone 1). Pubs – Q16 8.2 Overall, only 39 per cent of all questioned households do not visit pubs. Coalville Town Centre achieves the best market share among all residents, and it is the main destination for pub use for residents of zone 2 (20 per cent), zone 6 (40 per cent) and zone 7 (37 per cent). As expected, the nearest town or village to residents in each survey zone achieves the highest market share for pub uses. Therefore the main location for zone 1 is Castle Donington Village Centre (30 per cent), for zones 3 and 4 it is Ashby-de-la-Zouch (42 per cent and 18 per cent respectively), and for zone 5 it is Ibstock Village Centre (17 per cent). Restaurants – Q16 8.3 Only 28 per cent all households do not visit restaurants. Coalville Town Centre and Ashby-de-la-Zouch Town Centre are the most popular destinations for restaurant use, attracting almost exactly the same overall market share (16.5 per cent and 16.2 per cent respectively). Coalville Town Centre is the dominant destination for residents in zones 2, 5, 6 and 7, while Ashby-de-la-Zouch Town Centre is the prime location for residents in zones 3 and 4 (Table 8). In zone 1 Castle Donington Village Centre is the main destination for restaurant use (26 per cent). 8.4 Aside from these three destinations, other locations that draw residents from a range of survey zones are Leicester City Centre (8 per cent overall), Loughborough Town Centre (6 per cent) and to a lesser extent Derby City Centre and Burton- Upon-Trent Town Centre (4 per cent each). Health and Fitness – Q16 8.5 Sixty one per cent of all households do not use health and fitness facilities. For those households that do use such facilities, Ashby-de-la-Zouch is the dominant location, with a market share of 12 per cent. Overall, Coalville achieves the second highest market share, attracting 7 per cent of households that use health and fitness facilities, followed by Whitwick Village Centre with a market share of 5 per cent. No other centre was cited by more than 3 per cent of respondents who use fitness facilities. Theatres/Concerts – Q16 8.6 Over half of all households do not visit theatres or concert halls. The two main destinations for theatre/concerts users are Nottingham City Centre (13 per cent) and Leicester City Centre (11 per cent). Nottingham City Centre is the prime destination for residents in zones 1, 2, 3 and 4, and Leicester City Centre is the most important location for residents in zones 5, 6 and 7. The only other destination

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of note is Birmingham which achieves an overall market share of 4 per cent, derived from residents in six out of the seven survey zones. Family Entertainment (Bingo/Bowling) – Q16 8.7 Only 38 per cent of residents engage in family entertainment recreation activities, such as bingo and bowling. The dominant destination for family entertainment activities is Leicester City Centre, achieving a 13 per cent overall market share, and serving as the prime location for residents in zones 2, 5, 6 and 7. Additional destinations that are important for family entertainment recreation are Burton-Upon- Trent Town Centre, attracting 7 per cent of households, with large shares from zones 3 and 4; Coalville Town Centre (5 per cent); and Derby City Centre (3 per cent) which is the key location for zone 1 residents. Table 8 – Town/District Centre Where Most Money is Spent on Leisure Activities

Main Destination By Category of Leisure Pursuit

Survey Cinemas Pubs Restaurants Health/ Theatres/ Family Zone Fitness Concerts Entertainment

1 Derby City Castle Castle Castle Nottingham Derby City Centre Donington Donington Donington City Centre Centre Village Village Centre Village Centre Centre

2 Leicester Coalville Coalville Whitwick Nottingham Leicester City City Centre Town Town Centre Village Centre City Centre Centre Centre

3 Burton- Ashby-de- Ashby-de-la- Ashby-de-la- Nottingham Burton-Upon- Upon-Trent la-Zouch Zouch Town Zouch Town City Centre Trent Town Town Town Centre Centre Centre Centre Centre

4 Burton- Ashby-de- Ashby-de-la- Ashby-de-la- Nottingham Burton-Upon- Upon-Trent la-Zouch Zouch Town Zouch Town City Centre Trent Town Town Town Centre Centre Centre Centre Centre

5 Leicester Ibstock Coalville Ashby-de-la- Leicester City Leicester City City Centre Village Town Centre Zouch Town Centre Centre Centre Centre

6 Leicester Coalville Coalville Coalville Leicester City Leicester City City Centre Town Town Centre Town Centre Centre Centre Centre

7 Leicester Coalville Coalville Coalville Leicester City Leicester City City Centre Town Town Centre Town Centre Centre Centre Centre

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9 KEY FEATURES OF NORTH WEST LEICESTERSHIRE’S TOWN/VILLAGE CENTRES Nearest Town/Village Centre – Q17 9.1 All respondent households were asked which Town/Village in North West Leicestershire they considered to be their nearest. The results are as follows: castle Donington is the nearest centre for the majority (89 per cent) of zone 1 residents; Coalville is the nearest town centre for two-thirds of zone 2 residents. Twenty-three per cent of zone 2 residents consider Ashby-de-la-Zouch to be their nearest centre; over 90 per cent of zone 3 residents consider Ashby-de-la-Zouch to be their nearest town centre; zone 4 residents are split between considering Ashby-de-la-Zouch (52 per cent) and Measham (41 per cent) to be their nearest centre; zone 5 residents are split between considering Ibstock (42%), Coalville (41 per cent) and Ashby-de-la-Zouch (16 per cent) to be their nearest centre; and a high percentage of residents in both zones 5 and 6 consider Coalville to be their nearest centre (87 per cent and 96 per cent respectively). 9.2 The results obtained were important for the following section of the questionnaire, which asked residents for their opinion on the best and worst features of their named centre and whether the resident had any suggestions for improving that centre. Best Features of Town/Village Centre – Q18 Ashby-de-la-Zouch Town Centre 9.3 The residents that considered Ashby-de-la-Zouch to be their nearest centre listed the town centre’s proximity/convenience as its best feature (29 per cent). More positively, 15 per cent of residents complimented the town centre for its character/atmosphere; 13 per cent noted the good selection of multiple shops; 12 per cent liked the choice of independent/specialist shops best; 10 per cent commented on the presence of historic buildings in the town centre; and 9 per cent praised the quality of shops in Ashby-de-la- Zouch. Coalville Town Centre 9.4 Over fifty per cent of the residents that considered Coalville to be their nearest centre could not name any ‘best feature’ of the town centre. Of the respondents that did name a positive asset, 32 per cent labelled the town centre’s proximity/convenience as its best feature. No other potentially positive features of the town centre were named by more than 4 per cent of respondents. Castle Donington Village Centre 9.5 One third of the residents that considered Castle Donington to be their nearest centre could not name any positive feature of the village centre. Of the respondents that did name ‘best features’, 23 per cent commented on the proximity/convenience of Castle Donington; 9 per cent praised the choice of multiple shops; 8 per cent complimented the character/atmosphere of the village centre; 7 per cent noted the quality of the shops; and 5 per cent reported that Castle Donington is easily accessible.

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Ibstock Village Centre 9.6 The residents that considered Ibstock to be their nearest centre listed the village centre’s proximity/convenience as its best feature (40 per cent). In addition, 9 per cent of residents praised the centre’s character/atmosphere; 9 per cent commented on the good choice of independent/specialist shops; 7 per cent believe there is a good choice of multiple shops; 6 per cent are impressed with the range of eating establishments; and 6 per cent commented on Ibstock’s good leisure facilities. Measham Village Centre 9.7 Over one third of the residents that considered Measham to be their nearest centre could not name any positive features of the village. Of the respondents that did name ‘best features’, 24 per cent commented on the proximity/convenience of Measham; 10 per cent praised the selection of multiple shops; 9 per cent were happy about the good leisure facilities provided in the centre; 5 per cent noted the good food shopping opportunities; and 5 per cent liked the presence of cultural pursuits (for example: museums or a library). Worst Features of Town/Village Centre – Q19 Ashby-de-la-Zouch Town Centre 9.8 Car parking in Ashby-de-la-Zouch was the foremost concern of residents that considered the town to be their nearest centre. Thirty two per cent of households named difficulties in parking as the worst feature of the town, closely followed by 29 per cent of residents who cited the expense of parking as a problem. In addition, 11 per cent of respondents commented on the general lack of multiple shops in Ashby-de-la- Zouch. Coalville Town Centre 9.9 Only 6 per cent of residents that considered Coalville to be their nearest centre could name no negative features of the town. The lack of choice of multiple shops was the most common complaint among respondents (38 per cent), followed by criticisms of the quality of the shops (34 per cent) and the lack of independent/specialist shops (32 per cent). Additional popular responses, included concern about the high cost of parking (25 per cent); criticism of the small size of shops (22 per cent); dissatisfaction with the lack of a large supermarket (12 per cent); and disapproval of the dirty shopping streets (9 per cent). Castle Donington Village Centre 9.10 Over 40 per cent of residents that considered Castle Donington to be their nearest centre could not name any negative features of the village. Of the residents that did name ‘worst features’, 14 per cent raised concern about noise pollution in the village centre; 10 per cent criticised the lack of choice of multiple shops; and 8 per cent were unhappy about the lack of leisure facilities provided in the village centre. Ibstock Village Centre 9.11 Approximately 50 per cent of residents that considered Ibstock to be their nearest centre could not name any ‘worst features’ of the village. The main concerns for the residents that were dissatisfied revolved around the quality and quantity of the retail offer. The lack of independent/specialist shops and the lack of choice of multiple shops were each cited as a problem by 9 per cent of residents, while 7 per cent of residents believe the quality of existing shops is inadequate, 7 per cent suggested the shops are too small, and 5 per cent named the lack of a large supermarket as a weakness.

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Measham Village Centre 9.12 The main concerns of residents that considered Measham to be their nearest centre were focused on retail provision in the village. Eleven per cent of residents cited the lack of independent/specialist shops as a negative feature of the village centre and 10 per cent commented on the lack of choice of multiple shops. In addition, 7 per cent of residents suggested that they felt unsafe or threatened when visiting Measham and 7 per cent commented on the difficulties of parking in the village. Suggested Improvements to Town/Village Centre – Q20 Ashby-de-la-Zouch Town Centre 9.13 The improvements to Ashby-de-la-Zouch suggested by respondent households focused on the issues of car parking and retail provision. One third of households would like to see more car parking in the town centre; 26 per cent suggested cheaper parking; and 8 per cent of residents would like car parking to be more accessible. With regards to retail provision, 20 per cent of residents would like to see a better choice of shops in Ashby-de-la-Zouch; 14 per cent suggested that new shops would improve the centre; and 13 per cent of residents were interested in better quality shops. Coalville Town Centre 9.14 From the residents who considered Coalville to be their nearest centre, the overwhelming majority believed that enhancements to current retail provision would most improve the town centre. Approximately 60 per cent of respondent residents suggested that Coalville would benefit from a better choice of shops; 50 per cent advocated new shops to improve the town; 48 per cent were interested in seeing better quality shops; and 29 per cent desired a new, larger supermarket in the town centre. Additional improvements suggested by residents included cheaper parking (28 per cent) and environmental improvements to the centre (14 per cent). Castle Donington Village Centre 9.15 Over one third of residents that considered Castle Donington to be their nearest centre, could suggest no measures to improve the village. The main suggestions made by responding residents were for new shops to improve Castle Donington’s existing retail offer (15 per cent); for a better choice of shops in general (13 per cent); and for better quality shops (13 per cent). Ibstock Village Centre 9.16 The residents that considered Ibstock to be their nearest centre, also highlighted retail provision as an area for improvement in the village. Twenty per cent of residents want to see a better choice of shops in Ibstock; 18 per cent believe new shops are needed; and 18 per cent desire better quality shops. In addition, smaller proportions of residents suggested that more/improved leisure facilities (12 per cent) and more/better eating places would improve the village (9 per cent). Measham Village Centre 9.17 Over one third of residents that considered Measham to be their nearest centre, could suggest no measures to improve the village. The main suggestions made by responding residents were for a better choice of shops in general to improve Measham (17 per cent); for new shops to improve the existing retail offer (12 per cent); and for more better quality shops (12 per cent). In addition, residents suggested that more car parking provision (12 per cent) and more/improved facilities for children (7 per cent) would improve Measham.

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Title or Short Title Final Report, Tender Proposal, whatever

10 SOCIO-ECONOMIC CHARACTERISTICS

10.1 The socio-economic characteristics of the respondents are set out in the spreadsheets in Annex 1 of the main report. In summary: 75 per cent of responding households in the survey area as a whole always have a car available for shopping and leisure purposes, with the proportion ranging from 70 per cent in zone 4 to 83 per cent in zone 2; 7 per cent of households rarely or never have a car available for shopping and leisure purposes; 9 per cent of households have no car; 56 per cent of households have a chief wage earner in full time employment, ranging from 43 per cent in zone 5, to 65 per cent in zone 2; 30 per cent of the chief wage earners in a household are retired; 22 per cent of respondents are aged over 65 years and 66 per cent were females; and the socio-economic class of responding households was: AB, 21 per cent; C1, 21 per cent; C2, 33 per cent; DE, 22 per cent; and N/K, four per cent.

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APPENDIX 1

SURVEY QUESTIONNAIRE

North West Leicestershire District Council RETAIL CAPACITY STUDY

Annex 3: Capacity Spreadsheets for the Comparison and Convenience Sectors June 2005

ROGER TYM & PARTNERS

3 Museum Square Leicester LE1 6UF t 0116 249 3970 f 0116 249 3971 e [email protected] w www.tymconsult.com

Spreadsheets CV1 to CV6

Convenience Goods Based

SPREADSHEET CV6 - Summary of Capacity, for Convenience Goods Base Scenario 1 With Floorspace Efficiency Gains

Change Change Change Change 2004 2008 2011 2016 2004-08 2008-11 2011-16 2004-2016 Total Population 86,715 88,190 89,268 90,972 1,475 1,078 1,704 4,257 Total Expenditure £m 125.4 132.2 137.5 146.5 6.8 5.3 9.0 21.1

Retained Expenditure £m 104.6 110.2 114.6 122.1 5.7 4.4 7.5 17.6 Retained Expenditure % 83 83 83 83 Leakage £m 20.9 22.0 22.9 24.4 1.1 0.9 1.5 3.5

Inflow £m

Total Turnover of Convenience Stores in OCA £m 104.6 110.2 114.6 122.1 5.7 4.4 7.5 17.6

Initial Surplus £m/annum (Growth in Retained Expenditure) 5.7 4.4 7.5 17.6

Claims on Expenditure Existing Traders 0 3.2 5.6 9.8 3.2 2.4 4.2 9.8 Commitments 0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Special Forms of Trading 0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Impact on capacity £m 0 3.2 5.6 9.8 3.2 2.4 4.2 9.8

SUMMARY 2004-08 2008-11 2011-16 2004-2016 Initial surplus £m 5.7 4.4 7.5 17.6 Claims on capacity £m 3.2 2.4 4.2 9.8 RESIDUAL £m 2.5 1.9 3.3 7.8

Turnover per sq m (high) 11,000 11,000 11,000 11,000 Floorspace Requirement sq m 226 177 304 707

Turnover per sq m (low) 5,380 5,380 5,380 5,380 Floorspace Requirement sq m 462 362 622 1,445

Spreadsheets CM1 to CM7

Comparison Goods Based

SPREADSHEET CM1 - Population & Expenditure Projections 1234567Total Population 2001 10,842 10,747 16,234 9,298 9,063 15,996 13,403 85,583 Population Estimate 2004 10,985 10,889 16,449 9,421 9,183 16,208 13,580 86,715 0.0044 Population Estimate 2006 11,082 10,985 16,593 9,504 9,264 16,350 13,700 87,478 Population Estimate 2008 11,172 11,074 16,728 9,581 9,339 16,483 13,811 88,190 0.0041 Population Estimate 2011 11,309 11,210 16,933 9,698 9,453 16,685 13,980 89,268 Population Estimate 2016 11,525 11,424 17,256 9,883 9,634 17,003 14,247 90,972

Comparison goods - expenditure per person 2,209 2,193 2,183 2,152 2,075 2,072 1,957 Comparison goods - expenditure per person 2001 exc. SfT 2,023 2,009 2,000 1,971 1,901 1,898 1,793 Estimate 2002 2,179 2,163 2,154 2,123 2,047 2,044 1,931 Estimate 2003 2,295 2,278 2,268 2,236 2,156 2,152 2,033 Estimate 2004 2,380 2,362 2,352 2,318 2,235 2,232 2,108 Estimate 2008 2,752 2,732 2,719 2,681 2,585 2,581 2,438 Estimate 2011 3,069 3,047 3,033 2,990 2,883 2,878 2,719 Estimate 2016 3,680 3,653 3,637 3,585 3,457 3,452 3,260

Note, Special forms of Trading (SfT) assumed to be 8.4% and is removed.

Source: MapInfo and Leicestershire County Council

North West Leicestershire District Council RETAIL CAPACITY STUDY

Annex 4: Appendices to Main Report June 2005

ROGER TYM & PARTNERS

3 Museum Square Leicester LE1 6UF t 0116 249 3970 f 0116 249 3971 e [email protected] w www.tymconsult.com

This document is formatted for double-sided printing.

CONTENTS

APPENDIX 1 LIST OF STAKEHOLDER CONSULTEES APPENDIX 2 GOAD DEFINITION OF ASHBY-DE-LA ZOUCH AND COALVILLE TOWN CENTRES APPENDIX 3 CENTRE HEALTH CHECK DATA APPENDIX 4 FOCUS RETAILER REQUIREMENTS (ASHBY-DE-LA-ZOUCH AND COALVILLE) APPENDIX 5 HEALTH CHECK PRO-FORMA

APPENDIX 6 FLOORSPACE DATA

APPENDIX 1

List of Stakeholder Consultees

Roger Tym & Partners would like to thank the following stakeholders and other consultees who gave up their time and provided valuable information and input to this study:

• Colin Gay, Clerk to Ashby-de-la-Zouch Town Council • David Price, Clerk to Ibstock Parish Council • Dawn Roach, Clerk to Measham Parish Council • James Taylor, Workman & Partners (managing agent, Belvoir Shopping Centre) • Matthew Jamie, Coalville & Ashby-de-la-Zouch • Nicholas Rushden, property owner, Ashby • Rachael Elliot, Chief Executive, Ibstock Community Enterprises • Wendy Jones (NW Leicestershire District Council Regeneration Officer and Ashby Town Centre Manager)

APPENDIX 2

Goad Definition of Ashby-de-la-Zouch and Coalville Town Centres

APPENDIX 3

Centre Health Check Data

Appendix 3, Table 1 - Ashby-de-la-Zouch Town Centre: GOAD Analysis

Goad GB Retailer Type No. Code Average (Ashby) % (Ashby) Index Number (and %) of Convenience Goods Outlets G1A Bakers 2.02% 4 2.55% 126 G1B Butchers 0.86% 1 0.64% 74 G1C Greengrocers & fishmongers 0.81% 2 1.27% 157 G1D Grocery and frozen foods* 2.75% 3 1.91% 69 G1E Off-licences and home brew 0.75% 2 1.27% 170 G1F Confectioners, tobacconists, newsagents 2.18% 2 1.27% 58 TOTAL 9.37% 14 8.92% 95 Number (and %) of Comparison Goods Outlets G2A Footwear & repair 2.31% 4 2.55% 110 G2B Men's & boys’ wear 1.44% 2 1.27% 88 G2C Women's, girls, children's 5.48% 10 6.37% 116 G2D Mixed and general clothing 3.27% 1 0.64% 19 G2E Furniture, carpets & textiles 4.72% 10 6.37% 135 G2F Booksellers, arts/crafts, stationers/copy bureaux 4.53% 9 5.73% 127 Electrical, home entertainment, telephones and G2G video 5.27% 12 7.64% 145 G2H DIY, hardware & household goods 3.06% 4 2.55% 83 G2I Gifts, china, glass and leather goods 1.92% 3 1.91% 100 G2J Cars, motorcycles & motor accessories 1.47% 1 0.64% 43 G2K Chemists, toiletries & opticians 3.73% 6 3.82% 102 G2L Variety, department & catalogue showrooms 1.10% 1 0.64% 58 G2M Florists and gardens 1.11% 3 1.91% 172 G2N Sports, toys, cycles and hobbies 2.74% 4 2.55% 93 G2O Jewellers, clocks & repair 2.25% 2 1.27% 57 G2P Charity shops, pets and other comparison 3.83% 7 4.46% 116 TOTAL 48.23% 79 50.32% 104 Number (and %)of Service Uses Restaurants, cafes, coffee bars, fast food & take- G3A aways 12.45% 19 12.10% 97 G3B Hairdressers, beauty parlours & health centres 5.96% 14 8.92% 150 G3C Laundries & drycleaners 1.06% 2 1.27% 120 G3D Travel agents 1.92% 3 1.91% 100 G3E Banks & financial services (incl. accountants) 4.77% 7 4.46% 93 G3F Building societies 0.71% 2 1.27% 179 G3G Estate agents & auctioneers 3.44% 5 3.18% 93 TOTAL 30.31% 52 33.12% 109 Number (and %) of Miscellaneous Uses G4A Employment, careers, Post Offices and information 1.54% 2 1.27% 83 G4B Vacant units (all categories) 10.57% 10 6.37% 60 TOTAL 12.11% 12 7.64% 63 GRAND TOTAL 100% 157 100.00%

* includes 1 supermarket, 1 health food store and 1 delicatessen

Appendix 3, Table 2 - Coalville Town Centre: GOAD Analysis

Goad GB Retailer Type No. % Code Average (Coalville) (Coalville) Index Number (and %) of Convenience Goods Outlets G1A Bakers 2.02% 5 2.70% 134 G1B Butchers 0.86% 2 1.08% 126 G1C Greengrocers & fishmongers 0.81% 2 1.08% 133 G1D Grocery and frozen foods* 2.75% 3 1.62% 59 G1E Off-licences and home brew 0.75% 1 0.54% 72 G1F Confectioners, tobacconists, newsagents 2.18% 5 2.70% 124 TOTAL 9.37% 18 9.73% 104 Number (and %) of Comparison Goods Outlets G2A Footwear & repair 2.31% 5 2.70% 117 G2B Men's & boys’ wear 1.44% 2 1.08% 75 G2C Women's, girls, children's 5.48% 7 3.78% 69 G2D Mixed and general clothing 3.27% 5 2.70% 83 G2E Furniture, carpets & textiles 4.72% 8 4.32% 92 G2F Booksellers, arts/crafts, stationers/copy bureaux 4.53% 4 2.16% 48 Electrical, home entertainment, telephones and G2G video 5.27% 14 7.57% 144 G2H DIY, hardware & household goods 3.06% 6 3.24% 106 G2I Gifts, china, glass and leather goods 1.92% 2 1.08% 56 G2J Cars, motorcycles & motor accessories 1.47% 5 2.70% 184 G2K Chemists, toiletries & opticians 3.73% 8 4.32% 116 G2L Variety, department & catalogue showrooms 1.10% 3 1.62% 147 G2M Florists and gardens 1.11% 2 1.08% 97 G2N Sports, toys, cycles and hobbies 2.74% 3 1.62% 59 G2O Jewellers, clocks & repair 2.25% 4 2.16% 96 G2P Charity shops, pets and other comparison 3.83% 7 3.78% 99 TOTAL 48.23% 85 45.95% 95 Number (and %)of Service Uses Restaurants, cafes, coffee bars, fast food & take- G3A aways 12.45% 23 12.43% 100 G3B Hairdressers, beauty parlours & health centres 5.96% 11 5.95% 100 G3C Laundries & drycleaners 1.06% 2 1.08% 102 G3D Travel agents 1.92% 5 2.70% 141 G3E Banks & financial services (incl. accountants) 4.77% 12 6.49% 136 G3F Building societies 0.71% 2 1.08% 152 G3G Estate agents & auctioneers 3.44% 8 4.32% 126 TOTAL 30.31% 63 34.05% 112 Number (and %) of Miscellaneous Uses G4A Employment, careers, Post Offices and information 1.54% 1 0.54% 35 G4B Vacant units (all categories) 10.57% 18 9.73% 92 TOTAL 12.11% 19 10.27% 85 GRAND TOTAL 100% 185 100.00%

* includes 1 supermarket, 1 frozen food store and 1 grocer

Appendix 3, Table 3 - Castle Donington Town Centre: GOAD Analysis

No. % GB Retailer Type (Castle (Castle Average Don) Don) Index Number (and %) of Convenience Goods Outlets Bakers 2.02% 1 1.79% 88 Butchers 0.86% 0 0.00% 0 Greengrocers & fishmongers 0.81% 0 0.00% 0 Grocery and frozen foods* 2.75% 2 3.57% 130 Off-licences and home brew 0.75% 0 0.00% 0 Confectioners, tobacconists, newsagents 2.18% 0 0.00% 0 TOTAL 9.37% 3 5.36% 57 Number (and %) of Comparison Goods Outlets Footwear & repair 2.31% 1 1.79% 77 Men's & boys’ wear 1.44% 0 0.00% 0 Women's, girls, children's 5.48% 0 0.00% 0 Mixed and general clothing 3.27% 2 3.57% 109 Furniture, carpets & textiles 4.72% 1 1.79% 38 Booksellers, arts/crafts, stationers/copy bureaux 4.53% 0 0.00% 0 Electrical, home entertainment, telephones and video 5.27% 3 5.36% 102 DIY, hardware & household goods 3.06% 1 1.79% 58 Gifts, china, glass and leather goods 1.92% 0 0.00% 0 Cars, motorcycles & motor accessories 1.47% 0 0.00% 0 Chemists, toiletries & opticians 3.73% 1 1.79% 48 Variety, department & catalogue showrooms 1.10% 0 0.00% 0 Florists and gardens 1.11% 1 1.79% 161 Sports, toys, cycles and hobbies 2.74% 0 0.00% 0 Jewellers, clocks & repair 2.25% 0 0.00% 0 Charity shops, pets and other comparison 3.83% 2 3.57% 93 TOTAL 48.23% 12 21.43% 44 Number (and %)of Service Uses Restaurants, cafes, coffee bars, fast food & take- aways 12.45% 7 12.50% 100 Hairdressers, beauty parlours & health centres 5.96% 6 10.71% 180 Laundries & drycleaners 1.06% 0 0.00% 0 Travel agents 1.92% 0 0.00% 0 Banks & financial services (incl. accountants) 4.77% 4 7.14% 150 Building societies 0.71% 1 1.79% 252 Estate agents & auctioneers 3.44% 2 3.57% 104 TOTAL 30.31% 20 35.71% 118 Number (and %) of Miscellaneous Uses Vacant units (all categories) 10.57% 3 5.36% 51 Employment, careers, Post Offices and information 1.54% 18 32.14% 2087 TOTAL 12.11% 21 37.50% 310 GRAND TOTAL 100% 56 100.00% 100

* includes 2 supermarkets

Appendix 3, Table 4 - Ibstock Village Centre: GOAD Analysis

GB Retailer Type No. % Average (Ibstock) (Ibstock) Index Number (and %) of Convenience Goods Outlets Bakers 2.02% 0 0.00% 0 Butchers 0.86% 1 2.13% 247 Greengrocers & fishmongers 0.81% 0 0.00% 0 Grocery and frozen foods* 2.75% 3 6.38% 232 Off-licences and home brew 0.75% 1 2.13% 284 Confectioners, tobacconists, newsagents 2.18% 1 2.13% 98 TOTAL 9.37% 6 12.77% 136 Number (and %) of Comparison Goods Outlets Footwear & repair 2.31% 0 0.00% 0 Men's & boys’ wear 1.44% 0 0.00% 0 Women's, girls, children's 5.48% 1 2.13% 39 Mixed and general clothing 3.27% 1 2.13% 65 Furniture, carpets & textiles 4.72% 0 0.00% 0 Booksellers, arts/crafts, stationers/copy bureaux 4.53% 0 0.00% 0 Electrical, home entertainment, telephones and video 5.27% 3 6.38% 121 DIY, hardware & household goods 3.06% 1 2.13% 70 Gifts, china, glass and leather goods 1.92% 0 0.00% 0 Cars, motorcycles & motor accessories 1.47% 1 2.13% 145 Chemists, toiletries & opticians 3.73% 2 4.26% 114 Variety, department & catalogue showrooms 1.10% 0 0.00% 0 Florists and gardens 1.11% 0 0.00% 0 Sports, toys, cycles and hobbies 2.74% 1 2.13% 78 Jewellers, clocks & repair 2.25% 1 2.13% 95 Charity shops, pets and other comparison 3.83% 0 0.00% 0 TOTAL 48.23% 11 23.40% 49 Number (and %)of Service Uses Restaurants, cafes, coffee bars, fast food & take- aways 12.45% 7 14.89% 120 Hairdressers, beauty parlours & health centres 5.96% 6 12.77% 214 Laundries & drycleaners 1.06% 1 2.13% 201 Travel agents 1.92% 1 2.13% 111 Banks & financial services (incl. accountants) 4.77% 3 6.38% 134 Building societies 0.71% 0 0.00% 0 Estate agents & auctioneers 3.44% 0 0.00% 0 TOTAL 30.31% 18 38.30% 126 Number (and %) of Miscellaneous Uses Vacant units (all categories) 10.57% 1 2.13% 20 Employment, careers, Post Offices and information 1.54% 11 23.40% 1520 TOTAL 12.11% 12 25.53% 211 GRAND TOTAL 100% 47 100.00% 100

* includes 3 supermarkets

Appendix 3, Table 5 - Measham Village Centre: GOAD Analysis

GB Retailer Type No. % Average (Measham) (Measham) Index Number (and %) of Convenience Goods Outlets Bakers 2.02% 0 0.00% 0 Butchers 0.86% 1 2.17% 253 Greengrocers & fishmongers 0.81% 0 0.00% 0 Grocery and frozen foods* 2.75% 3 6.52% 237 Off-licences and home brew 0.75% 0 0.00% 0 Confectioners, tobacconists, newsagents 2.18% 1 2.17% 100 TOTAL 9.37% 5 10.87% 116 Number (and %) of Comparison Goods Outlets Footwear & repair 2.31% 0 0.00% 0 Men's & boys’ wear 1.44% 0 0.00% 0 Women's, girls, children's 5.48% 1 2.17% 40 Mixed and general clothing 3.27% 0 0.00% 0 Furniture, carpets & textiles 4.72% 0 0.00% 0 Booksellers, arts/crafts, stationers/copy bureaux 4.53% 0 0.00% 0 Electrical, home entertainment, telephones and video 5.27% 2 4.35% 83 DIY, hardware & household goods 3.06% 3 6.52% 213 Gifts, china, glass and leather goods 1.92% 0 0.00% 0 Cars, motorcycles & motor accessories 1.47% 0 0.00% 0 Chemists, toiletries & opticians 3.73% 2 4.35% 117 Variety, department & catalogue showrooms 1.10% 0 0.00% 0 Florists and gardens 1.11% 1 2.17% 196 Sports, toys, cycles and hobbies 2.74% 1 2.17% 79 Jewellers, clocks & repair 2.25% 0 0.00% 0 Charity shops, pets and other comparison 3.83% 1 2.17% 57 TOTAL 48.23% 11 23.91% 50 Number (and %)of Service Uses Restaurants, cafes, coffee bars, fast food & take- aways 12.45% 5 10.87% 87 Hairdressers, beauty parlours & health centres 5.96% 2 4.35% 73 Laundries & drycleaners 1.06% 0 0.00% 0 Travel agents 1.92% 0 0.00% 0 Banks & financial services (incl. accountants) 4.77% 1 2.17% 46 Building societies 0.71% 0 0.00% 0 Estate agents & auctioneers 3.44% 3 6.52% 190 TOTAL 30.31% 11 23.91% 79 Number (and %) of Miscellaneous Uses Vacant units (all categories) 10.57% 5 10.87% 103 Employment, careers, Post Offices and information 1.54% 14 30.43% 1976 TOTAL 12.11% 19 41.30% 341 GRAND TOTAL 100% 46 100.00% 100

* includes 3 supermarkets

Appendix 3 Table 6 - National Multiple Retailer Representation - Ashby-de-la-Zouch Town Centre

National MHE Market MHE Shopping Retail type/name multiple Positioning Index Score (1-15) COMPARISON Birthdays (cards) 1 - 1 Boots Chemist 1 - 2 Boots Optician 1 - 2 Dorothy Perkins/Burtons 2 middle 1 Motor World 1 - 0 New Look 1 lower-middle 1 Superdrug 1 - 2 Thorntons 1 - 0 WHSmith 1 - 2 Woolworths 1 - 3 TOTAL 11 14 CONVENIENCE TOTAL 0 0 SERVICES Alliance and Leicester Building Society 1 - 0 Halifax Building Society 1 - 0 Lloyds TSB 1 - 0 Lunn Poly Travel Agents 1 - 0 Nationwide Building Society 1 - 0 Natwest Bank 1 - 0 TOTAL 6 - 0 GRAND TOTAL 17 - 14 TOTAL 'KEY ATTRACTORS' 3 - N/A TOTAL 'MIXED USE MULTIPLES' 3 N/A

Source: Town centre health check analysis, Dec 2004 Note (i) MHE Market Positioning and MHE Shopping Index Score (Management Horizons Europe UK Shopping Index 2000-01) Note (ii) Retailers highlighted in bold are those identified by Experian as 'key attractors' in its GOAD centre reports Note (iii) Retailers highlighted in bold italics are those identified by Experian as benchmark 'mixed goods multiples' in its GOAD centre reports

Appendix 3 Table 7 - National Multiple Retailer Representation - Coalville Town Centre

National MHE Market MHE Shopping Retail type/name multiple Positioning Index Score (1-15) COMPARISON Argos Extra 1 - 3 Birthdays (cards) 1 - 1 Boots Chemist 1 - 2 Card Warehouse 1 - 1 Clarks shoe shop 1 middle 1 Clinton Cards 1 - 1 Dixons 1 - 2 Dorothy Perkins/Burtons 2 lower-middle 1 H. Samuel 1 lower-middle 1 New Look 1 lower-middle 1 SpecSavers 1 - 1 Thorntons 1 - 1 Wilkinsons 1 - 2 Woolworths 1 - 3 TOTAL 15 21 CONVENIENCE Kwik Save 1 - 0 TOTAL 1 0 SERVICES Alliance and Leicester Building Society 1 - 0 Going Places 1 - 0 Halifax Building Society 1 - 0 Lloyds TSB 1 - 0 Nationwide Building Society 1 - 0 Natwest Bank 1 - 0 Post Office 1 - 0 Wetherspoons 1 - 0 TOTAL 8 0 GRAND TOTAL 24 - 21 TOTAL 'KEY ATTRACTORS' 3 - N/A TOTAL 'MIXED USE MULTIPLES' 2 N/A

Source: Town centre health check analysis, Dec 2004 Note (i) MHE Market Positioning and MHE Shopping Index Score (Management Horizons Europe UK Shopping Index 2000-01) Note (ii) Retailers highlighted in bold are those identified by Experian as 'key attractors' in its GOAD centre reports Note (iii) Retailers highlighted in bold italics are those identified by Experian as benchmark 'mixed goods multiples' in its GOAD centre reports

Appendix 3 Table 8 - National Multiple Retailer Representation - Castle Donington Village Centre

National MHE Market MHE Shopping Index Retail type/name multiple Positioning Score (1-15) COMPARISON TOTAL - 0 CONVENIENCE Co-Op Supermarket 1 - 0 TOTAL 1 0 SERVICES Post Office 1 - 0 TOTAL 1 0 GRAND TOTAL 2 0 TOTAL 'KEY ATTRACTORS' 0 N/A TOTAL 'MIXED USE MULTIPLES' 0 N/A

Source: Town centre health check analysis, Dec 2004 Note (i) MHE Market Positioning and MHE Shopping Index Score (Management Horizons Europe UK Shopping Index 2000-01) Note (ii) Retailers highlighted in bold are those identified by Experian as 'key attractors' in its GOAD centre reports Note (iii) Retailers highlighted in bold italics are those identified by Experian as benchmark 'mixed goods multiples' in its GOAD centre reports

Appendix 3 Table 9 - National Multiple Retailer Representation - Ibstock Village Centre

National MHE Market MHE Shopping Index Retail type/name multiple Positioning Score (1-15) COMPARISON TOTAL 0 - 0 CONVENIENCE Co-Op Supermarket 1 - 0 Tesco Express 1 - 0 TOTAL 2 0 SERVICES Co-Op Travel 1 - 0 Post Office 1 - 0 TOTAL 2 0 GRAND TOTAL 4 0 TOTAL 'KEY ATTRACTORS' 0 N/A TOTAL 'MIXED USE MULTIPLES' 0 N/A

Source: Town centre health check analysis, Dec 2004 Note (i) MHE Market Positioning and MHE Shopping Index Score (Management Horizons Europe UK Shopping Index 2000-01) Note (ii) Retailers highlighted in bold are those identified by Experian as 'key attractors' in its GOAD centre reports Note (iii) Retailers highlighted in bold italics are those identified by Experian as benchmark 'mixed goods multiples' in its GOAD centre reports

Appendix 3 Table 10 - National Multiple Retailer Representation - Measham Village Centre

National MHE Market MHE Shopping Retail type/name multiple Positioning Index Score (1-15) COMPARISON TOTAL 0 0 CONVENIENCE Co-Op Supermarket 1 - 0 Tesco Express 1 - 0 TOTAL 2 0 SERVICES Post Office 1 - 0 TOTAL 1 0 GRAND TOTAL 3 0 TOTAL 'KEY ATTRACTORS' 0 N/A

Source: Town centre health check analysis, Dec 2004 Note (i) MHE Market Positioning and MHE Shopping Index Score (Management Horizons Europe UK Shopping Index 2000-01) Note (ii) Retailers highlighted in bold are those identified by Experian as 'key attractors' in its GOAD centre reports Note (iii) Retailers highlighted in bold italics are those identified by Experian as benchmark 'mixed goods multiples' in its GOAD centre reports

Appendix 3 Table 11: Retail Rankings of NW Leicestershire Centres & Other Comparator Centres

Centre MHE MHE ‘Glam- MHE MHE MHE MHE Experian Experian Experian Experian Classifn. Glum’ Index* 2003/04 2000/01 1998/99 1995/96 2004 Rank++ 2003 Rank++ 2002 Rank++ 2001 Rank++ Rank+ Rank+ Rank+ Rank+

Ashby De La Local - 912 602 614 620 - - - - Zouch

Coalville Major - 329 331 361 394 - - - - District

Derby Regional “Mister 39 40 37 31 43 41 45 68 Average”

Hinckley Major - 243 292 283 296 - - - - District

Leicester Major City “Glam” 10 11 9 13 14 14 16 10

Loughborough Sub- “Glum” 180 193 192 196 - - 161 162 Regional

Market District - 391 368 345 379 - - - - Harborough

Melton Major - 281 337 327 331 - - - - Mowbray District

Oakham Local - 1008 931 939 832 - - - - * MHE’s Glam-Glum index illustrates the relative attractive of a venue in terms of the quality of its fashion offer. Each retailer present in the fashion sector is given one of six ratings, from ‘lower’ to ‘luxury’; the overall Glam-Glum rating of the centre then represents the average market position of that location’s fashion offer. + Glasgow (highest ranking Major City) ranked 1; Reading (highest Major Regional) 11; Derby (highest Regional) 39; Kirkcaldy (highest Sub-Regional) 140; Rhyl (highest Major District) 223; Abergavenny (highest District) 360; Beckenham (highest Minor District) 575; Aberdeen, Bridge of Dee (highest Local) 912. ++ In previous years Experian’s Retail Centre Ranking reports ranked the top 500+ centres, but this was reduced to the top 250 in Experian’s 2002 report, and to the top 50 in its 2003 report. Note: Castle Donington, Ibstock and Measham are not listed in either the MHE or Experian rankings.

Appendix 3 Figure 1 – Retail Yield Movements 1994-2004

11.00 10.00 Ashby De La Zouch Coalville

s 9.00 Derby 8.00 Hinckley Leicester 7.00 Loughborough Market Harborough % Yield 6.00 Melton Mobray 5.00 Oakham 4.00

Apr- Oct- Apr- Oct- Apr- Oct- Apr- Oct- Apr- Oct- Apr- Oct- Apr- Oct- Apr- Oct- Apr- Oct- Apr- Jan- Jul- 94 94 95 95 96 96 97 97 98 98 99 99 00 00 01 01 02 02 03 04 04 Ashby De La Zouch 9.00 9.00 8.50 9.50 8.50 8.50 8.50 8.50 9.00 9.00 9.00 9.00 9.00 9.00 8.50 8.50 8.50 8.50 8.50 8.50 8.50 Coalville 9.00 9.00 8.50 8.50 8.00 8.50 8.50 8.50 9.00 9.00 9.00 9.00 9.00 9.00 8.50 8.50 8.50 8.50 8.50 8.50 8.50 Derby 6.00 6.00 5.50 5.50 5.50 5.50 5.50 5.50 5.50 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 Hinckley 8.00 8.00 7.50 7.50 7.50 7.50 7.50 7.50 7.50 8.00 8.00 8.00 8.00 8.00 7.50 7.50 7.50 7.50 7.50 7.50 7.50 Leicester 4.75 4.75 5.00 5.00 5.50 5.50 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 4.75 4.75 4.75 4.75 4.75 4.75 Loughborough 7.50 7.50 7.00 7.00 7.00 7.00 6.50 6.50 6.50 5.50 5.75 5.50 5.50 5.50 5.25 5.25 5.25 5.25 5.25 5.25 5.25 Market Harborough 8.00 8.00 8.00 8.00 8.00 8.50 8.50 8.50 8.50 9.00 9.00 9.00 9.00 9.00 9.00 8.50 8.50 8.50 8.50 8.50 8.50 Melton Mobray 10.0 10.0 9.50 9.50 8.50 8.50 8.50 8.50 9.00 9.00 9.00 9.00 8.50 8.50 8.00 8.00 8.00 8.00 8.00 8.00 8.00 Oakham 10.0 10.0 9.50 9.50 8.50 8.50 8.50 8.50 9.00 9.00 9.00 9.00 9.00 9.00 8.50 8.50 8.50 8.50 8.50 8.50 8.50 Date

Source: Property Market Report, Valuation Office (July 2004).

APPENDIX 4

FOCUS Retailer Requirements (Ashby-de-la- Zouch and Coalville)

FOCUS RETAILER REQUIREMENTS, ASHBY-DE-LA-ZOUCH (25.02.05) ______

Company Name: ALDI STORES LTD Speciality: SUPERMARKETS

Requirements: 6 Existing Outlets: 300

Address: Holly Lane Contact: MR RICHARD Atherstone LABBETT CV9 2SQ Email: Tel: 01827 710810 Fax: 01827 710842

Requirement Size: Use: RETAIL Outlets Required: Alcester, Ashbourne, Ashby De La Zouch, Bedford, Bridgnorth, Bromsgrove, Chelmsley Wood, Cotteridge, Coventry, Daventry, Derby, Droitwich, Dudley, Edgbaston, Erdington, Evesham, Great Malvern, Halesowen, Kenilworth, King’s Norton, Leamington Spa, Leicester, Ludlow, Market Harborough, Matlock, Melton Mowbray, Northampton, Northfield, Nottingham, Oakham, Redditch, Rubery, Rushden, Shrewsbury, Solihull, Stafford, Stamford, Stoke On Trent, Stone, Stourbridge, Stourport On Severn, Stratford Upon Avon, Sutton Coldfield, Swadlincote, Uttoxeter, Walsall, Wolverhampton, Worcester Amenities: Main Road Frontage Location: PROMINENT/BUSY MAIN ROAD, DEVMNT/GREEN FIELD SITE, ESTABLISHED RETAIL PARK, EDGE OF TOWN, BROWN FIELD SITE Tenure: LEASE, PURCHASE Use: RETAIL, CLASS A1 Notes: Sites should have a catchment population in excess of 10,000 and ideally situated on principle roads with main road frontage. The company is also looking at district centres. It is also interested in Hollywood, Longbridge, east and central Nottingham and north/east/central Leicester. Other towns considered.

Initial Research 28/01/2005 Last Update Date: 28/01/2005 Date:

______

Company Name: ARGOS LTD Speciality: VARIETY/DISCOUNT STORES

Requirements: 8 Existing Outlets: 460

Address: 489/499 Avebury Boulevard Contact: Mr PHILIP JOYCE Milton Keynes MK9 2NW Email: [email protected] Tel: 01908 296408 Fax: 01908 672752

Requirement Size: 10,000 - 16,000 sq ft Use: RETAIL Outlets Required: Alnwick, Ashbourne, Ashby De La Zouch, Bakewell, Beverley, Burton On Trent, Colne, Cramlington, Douglas, Flint, Formby, Guisborough, Huyton, Jarrow, Kirkby, Malton, Matlock, Northern Ireland, Porthmadog, Prestatyn, Pwllheli, Rawtenstall, Ripon, Sheffield, Skipton, Sleaford, Spennymoor, Swadlincote, Swinton, Thirsk, Walkden, Wallasey, Wetherby, Whitby, Whitley Bay Amenities: Rear Access Location: IN-TOWN SHOPPING CENTRE, GOOD 2NDARY/FRINGE PRIME Tenure: LEASE Use: RETAIL, CLASS A1 Notes: The company will consider space over one or two floors. It is also interested in Driffield and Crystal Peaks (Sheffield). Other locations will be considered.

Initial Research 28/01/2005 Last Update Date: 28/01/2005 Date:

______

Company Name: B & Q PLC Speciality: DIY/HARDWARE/GRD N CENTRES

Requirements: 3 Existing Outlets: 300

Address: 1 Hampshire Corporate Park Contact: Mr IAIN SMALL Eastleigh SO5 3YX Email: [email protected] Tel: 023 8062 5301 Fax: 023 8062 5399

Requirement Size: 45,000 sq ft Use: RETAIL Outlets Required: Ashby De La Zouch, Bath, Bicester, Chippenham, Dumbarton, Evesham, Glossop, Greenock, Haslemere, King'S Lynn, Lymington, Monmouth, Newmarket, North Walsham, Peterlee, Petersfield, Redcar, St Neots, Stroud, Winchester, Witney Amenities: Rear Access, Car Parking For 100+ Cars Location: PROMINENT/BUSY MAIN ROAD, ESTABLISHED RETAIL PARK, DEVMNT/GREEN FIELD SITE, EDGE OF TOWN Tenure: LEASE, PURCHASE Use: RETAIL, GARDEN CENTRE, NON-FOOD RETAIL WAREHOUSE Notes: The company wants 15,000 sq ft garden centre, car parking for up to 250 cars and a minimum 27 m diameter turning circle in the service yard. Sites should be on, or close to, major traffic routes, preferably with good visibility. Retail `destination` locations such as sites adjoining food superstores or retail parkes will also be considered. It is interested in sites ranging from solus stores to larger mixed commercial schemes. It is interested in areas with populations in excess of 100,000 people. It will also consider relocation of existing first generation stores. Company website: www.diy.co.uk. Kingfisher`s website: www.kingfisher.co.uk.

Initial Research 03/08/2004 Last Update Date: 03/08/2004 Date:

______

Company Name: BB'S COFFEE & MUFFINS Speciality: FAST FOOD/TAKEAWAY OUTLETS

Requirements: 1 Existing Outlets: 7

Requirement Size: 1,000 - 2,000 sq ft Use: RETAIL Outlets Required: Altrincham, Ashby De La Zouch, Berwick Upon Tweed, Beverley, Bramhall, Buxton, Cheadle, Chester, Chorlton Cum Hardy, Crewe, Darlington, Droitwich, Glossop, Guisborough, Hazel Grove, Headingley, Headingley, Heaton, Heswall, Jesmond, Keighley, Knutsford, Leeds, Lichfield, Liverpool, Long Eaton, Melton Mowbray, Newcastle Upon Tyne, Northwich, Prestwich, Redcar, Retford, Scarborough, Shrewsbury, Stafford, Sutton Coldfield, Wilmslow Location: IN-TOWN SHOPPING CENTRE, OUT-OF-TOWN SHOP. CENTRE, FOOD COURT, AIRPORTS/STATIONS Tenure: LEASE Use: RETAIL, CLASS A3 Notes: The company wants 300-500 sq ft storage space. Other locations considered. It is also interested in Droitwich Spa and Allerton Road (Liverpool). All other locations in affluent towns, cities or suburbs considered. Also contact David Purslow at Harper Dennis Hobbs (020 7025 6900).

Initial Research 22/09/2004 Last Update Date: 22/09/2004 Date:

Agent: HARPER DENNIS HOBBS Tel: 020 7025 6904 Fax: 020 7439 4254

Address: 15-16 New Burlington Street Contact: Mr DAN HILDYARD London W1X 1FF

______

Company Name: CARD WAREHOUSE LTD Speciality: NEWSAGENT/CARDS /STATIONER

Requirements: 1 Existing Outlets: 450

Requirement Size: 1,000 - 2,500 sq ft Use: RETAIL Outlets Required: Acocks Green, Alfreton, Alloa, Alnwick, Altrincham, Antrim, Armagh, Ashby De La Zouch, Ballymena, Bathgate, Bearsden, Beaumont Leys, Beeston, Bellshill, Belper, Beverley, Birmingham, Bishop Auckland, Bishopbriggs, Boston, Bridlington, Brighouse, Bromsgrove, Burton On Trent, Bury, Cannock, Carlisle, Chadderton, Cheadle, Chelmsley Wood, Chester Le Street, Cleethorpes, Cleveleys, Clitheroe, Coleraine, Colne, Consett, Craigavon, Cross Gates, Denton, Derby, Didsbury, Droylsden, Dumbarton, Dumfries, Dundee, Dungannon, Eastwood, Eccles, Edinburgh, Enniskillen, Fleetwood, Gainsborough, Glasgow, Glenrothes, Goole, Gosforth, Grangemouth, Halesowen, Harborne, Harrogate, Hazel Grove, Headingley, Heanor, Hexham, Hucknall, Kings Heath, Lanark, Leamington Spa, Leeds, Leek, Leith, Lichfield, Londonderry, Longbenton, Loughborough, Louth, Manchester, March, Marple, Melton Mowbray, Mexborough, Morley, Morpeth, Nelson, Newark On Trent, Newcastle Under Lyme, Newcastle Upon Tyne, Newry, Newton Aycliffe, Newtownabbey, Newtownards, Northallerton, Northallerton, Oadby, Omagh, Parkhead, Penrith, Portadown, Ripley, Ripon, Rochdale, Rugeley, Sale, Selby, Shawlands, Sheffield, Shipley, Shrewsbury, Skegness, Skipton, Sleaford, Solihull, Spalding, Spennymoor, Stafford, Stamford, Stirling, Sutton Coldfield, Swadlincote, Tynemouth, Urmston, Uttoxeter, Wallsend, Washington, Wellingborough, Wellington (Shropshire), West Bridgford, Whitehaven, Whitley Bay, Wigston Amenities: Ancillary Storage Required, Ground Floor Only Location: PRIME PITCH/HIGH STREET, IN-TOWN SHOPPING CENTRE, GOOD 2NDARY/FRINGE PRIME Tenure: LEASE Use: RETAIL, CLASS A1 Notes: The company wants 300-600 sq ft ancillary space. It is also interested in Cameron Toll (Edinburgh), Glasgow city centre, Byers Road (Glasgow), Parkhead Forge (Glasgow), Victoria Road (Glasgow), Manchester city centre, Seacroft (Leeds), Crystal Peaks (Sheffield), Byker (Newcastle u Tyne), Newcastle u Tyne city centre, Birmingham city centre, Weston Favell (Northampton), Abbey Centre (Northern Ireland), Dundalk and Forestside.

Initial Research 11/11/2004 Last Update Date: 11/11/2004 Date:

Agent: CAPITAL RETAIL Tel: 0115 950 9000 Fax: 0115 948 4076

Address: 19 The Ropewalk Contact: Ms CHLOE Nottingham GOODING NG1 5DU

______

Company Name: CARDFAIR LTD Speciality: NEWSAGENT/CARDS /STATIONER

Requirements: 2 Existing Outlets: 200

Requirement Size: 1,000 - 2,500 sq ft Use: RETAIL Outlets Required: Acocks Green, Alfreton, Alloa, Alnwick, Altrincham, Antrim, Armagh, Ashby De La Zouch, Ballymena, Bathgate, Bearsden, Beaumont Leys, Beeston, Bellshill, Belper, Beverley, Birmingham, Bishop Auckland, Bishopbriggs, Boston, Bridlington, Brighouse, Bromsgrove, Burton On Trent, Bury, Cannock, Carlisle, Chadderton, Cheadle, Chelmsley Wood, Chester Le Street, Cleethorpes, Cleveleys, Clitheroe, Coleraine, Colne, Consett, Craigavon, Cross Gates, Denton, Derby, Didsbury, Droylsden, Dumbarton, Dumfries, Dundee, Dungannon, Eastwood, Eccles, Edinburgh, Enniskillen, Fleetwood, Gainsborough, Glasgow, Glenrothes, Goole, Gosforth, Grangemouth, Halesowen, Harborne, Harrogate, Hazel Grove, Headingley, Heanor, Hexham, Hucknall, Kings Heath, Lanark, Leamington Spa, Leeds, Leek, Leith, Lichfield, Londonderry, Longbenton, Loughborough, Louth, Manchester, March, Marple, Melton Mowbray, Mexborough, Morley, Morpeth, Nelson, Newark On Trent, Newcastle Upon Tyne, Newcastle Upon Tyne, Newry, Newton Aycliffe, Newtownabbey, Newtownards, Northallerton, Northampton, Oadby, Omagh, Parkhead, Penrith, Portadown, Ripley, Ripon, Rochdale, Rugeley, Sale, Selby, Shawlands, Sheffield, Shipley, Shrewsbury, Skegness, Skipton, Sleaford, Solihull, Spalding, Spennymoor, Stafford, Stamford, Stirling, Stockport, Sutton Coldfield, Swadlincote, Tynemouth, Urmston, Uttoxeter, Wallsend, Washington, Wellingborough, Wellington (Shropshire), West Bridgford, Whitehaven, Whitley Bay, Wigston Amenities: Ancillary Storage Required, Ground Floor Only Location: PRIME PITCH/HIGH STREET, IN-TOWN SHOPPING CENTRE, GOOD 2NDARY/FRINGE PRIME

Tenure: LEASE Use: RETAIL, CLASS A1 Notes: The company wants 300-600 sq ft ancillary space. It is also interested in Cameron Toll (Edinburgh), Glasgow city centre, Byers Road (Glasgow), Parkhead Forge (Glasgow), Victoria Road (Glasgow), Manchester city centre, Seacroft (Leeds), Crystal Peaks (Sheffield), Byker (Newcastle u Tyne), Newcastle u Tyne city centre, Birmingham city centre, Weston Favell (Northampton), Abbey Centre (Northern Ireland), Dundalk and Forestside. Also contact Andrew Shepherd or Chloe Gooding at Capital Retail (0115 950 9000).

Initial Research 11/11/2004 Last Update Date: 11/11/2004 Date:

Agent: CAPITAL RETAIL Tel: 0115 950 9000 Fax: 0115 948 4076

Address: 19 The Ropewalk Contact: Mr PETER SHORT Nottingham NG1 5DU

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Company Name: ETHEL AUSTIN LTD Speciality: CLOTHING

Requirements: 5 Existing Outlets: 250

Requirement Size: 2,500 sq ft Use: RETAIL Outlets Required: Abergavenny, Aberystwyth, Alfreton, Allestree, Alvaston, Ashbourne, Ashby De La Zouch, Atherstone, Aylesbury, Banbury, Bearwood, Bearwood, Beaumont Leys, Bedford, Beeston, Belper, Bicester, Birmingham, Bletchley, Bloxwich, Boston, Bracknell, Brecon, Bridgend, Bromsgrove, Brownhills, Buckingham, Burslem, Burton On Trent, Cannock, Carlton, Cheadle, Cheltenham, Chester, Cirencester, Coalville, Coleshill, Corby, Coventry, Daventry, Droitwich, Eccleshall, Evesham, Gloucester, Grantham, Great Barr, Great Malvern, Halesowen, Halesowen, Hanley, Harborne, Hereford, Hinckley, Hucknall, Huntingdon, Ilkeston, Kenilworth, Kidsgrove, Kings Heath, Leamington Spa, Leek, Leicester, Leighton Buzzard, Leominster, Lichfield, Long Eaton, Loughborough, Louth, Ludlow, Lutterworth, Macclesfield, March, Market Harborough, Matlock, Melton Mowbray, Monmouth, Newark On Trent, Newport Pagnell, Newtown, Northampton, Nottingham, Nuneaton, Oadby, Oakham, Oxford, Pershore, Peterborough, Redditch, Ripley, Ross On Wye, Rubery, Rugby, Sheldon, Shirley (West Midlands), Solihull, Spalding, Spondon, St Ives (Cornwall), St Neots, Stamford, Stapleford, Stroud, Sutton Coldfield, Sutton In Ashfield, Swindon, Tamworth, Tewkesbury, Thame, Uttoxeter, Walsall, Wantage, Wellingborough, Welshpool, West Bridgford, Wigston, Winsford, Wisbech, Witney, Wolverhampton, Worksop, Yardley, Yate Amenities: Ancillary Storage Required Location: PRIME PITCH/HIGH STREET, GOOD 2NDARY/FRINGE PRIME Tenure: LEASE Use: RETAIL, CLASS A1 Notes: The company wants 1,000 sq ft storage space and an internal width of 22 ft. It will take prime space in smaller towns and good secondary in larger towns. It will pay up to £100,000 pa in rent (dependent upon town). It is also interested in Birmingham city centre, Coventry city centre, Cannon Park, (Coventry), Jubilee Crescent (Coventry), Dorridge, Weston Favell (Northampton), Nottingham city centre, Maperley (Nottingham), Malvern, Summertown and Tenbury Wells. Other towns considered. Also contact Mark Garrity at King Sturge (0121 200 7128).

Initial Research 25/10/2004 Last Update Date: 25/10/2004 Date:

Agent: KING STURGE Tel: 0121 200 7101 Fax: 0121 236 2563

Address: Scottish Amicable House Contact: Mr JON STODDARD 1 Cornwall Street Birmingham B3 2DX

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Company Name: ETHEL AUSTIN LTD Speciality: CLOTHING

Requirements: 5 Existing Outlets: 250

Requirement Size: 2,500 - 5,000 sq ft Use: RETAIL Outlets Required: Abergavenny, Abingdon, Acocks Green, Alfreton, Allestree, Alvaston, Ashbourne, Ashby De La Zouch, Bearwood, Beaumont Leys, Bedford, Beeston, Belper, Bicester, Birmingham, Blaby, Bloxwich, Boston, Brackley, Bromsgrove, Brownhills, Cannock, Cheltenham, Chipping Norton, Cirencester, Coalville, Coventry, Daventry, Didcot, Droitwich, Evesham, Gloucester, Grantham, Great Barr, Halesowen, Hanley, Harborne, Hucknall, Huntingdon, Kenilworth, Kidderminster, Kidsgrove, Kings Heath, Leamington Spa, Leek, Leicester, Leighton Buzzard, Lichfield, Long Eaton, Loughborough, Louth, Macclesfield, Mansfield, March, Market Harborough, Matlock, Melton Mowbray, Milton Keynes, Monmouth, Newark On Trent, Newport Pagnell, Northampton, Nottingham, Nuneaton, Oadby, Oakham, Oxford, Pershore, Peterborough, Redditch, Ripley, Rugby, Rushden, Sheffield, Sheldon, Shirley (West Midlands), Skegness, Sleaford, Smethwick, Solihull, Spalding, St Ives (Cambs), St Neots, Stamford, Stapleford, Stourport On Severn, Stow On The Wold, Stratford Upon Avon, Stroud, Sutton Coldfield, Sutton In Ashfield, Swindon, Tamworth, Tewkesbury, Uttoxeter, Walsall, Wantage, Warwick, Wellingborough, West Bridgford, Wigston, Wisbech, Witney, Wolverhampton, Worksop, Yardley, Yate Amenities: Ancillary Storage Required Location: PRIME PITCH/HIGH STREET, GOOD 2NDARY/FRINGE PRIME Tenure: LEASE Use: RETAIL, CLASS A1 Notes: The company is also interested in Birmingham city centre, Perry Bar (Birmingham), Claycross, Coventry city centre, Cannon Park (Coventry) Jubilee Crescent (Coventry), Leicester city centre, Malvern, Northampon city centre, Weston Favell (Northampton), Nottingham city centre, Mapperley and Crystal Peaks (Sheffield). Other locations in the Midlands may be considered where it doesn`t already have representation.

Initial Research 23/11/2004 Last Update Date: 23/11/2004 Date:

Agent: SALWAY BRADBURY Tel: 0121 707 4858 Fax: 0121 708 0506

Address: 58 Warwick Road Contact: MR KEN SALWAY Solihull B92 7JJ

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Company Name: FADS HOMESTYLE LTD Speciality: HOMEWARE

Requirements: 2 Existing Outlets: 50

Requirement Size: 1,500 - 3,000 sq ft Use: RETAIL Outlets Required: Ashby De La Zouch, Bideford, Birmingham, Bridport, Buckingham, Bude, Clitheroe, Cromer, Ely, Falmouth, Faversham, Glossop, Haslemere, Helston, Hexham, Honiton, Hucknall, Ilfracombe, Leeds, Louth, Ludlow, Mablethorpe, Malton, Manchester, Market Drayton, Matlock, Minehead, Nailsea, Newmarket, Newquay, North Walsham, Oswestry, Petersfield, Ross On Wye, Shepton Mallet, Sheringham, Sidmouth, St Ives (Cambs), St Neots, Stow On The Wold, Swaffham, Tiverton, Totnes, Wadebridge, Wetherby, Whitchurch (Shropshire), Winchester Amenities: Ancillary Storage Required Location: PRIME PITCH/HIGH STREET, GOOD 2NDARY/FRINGE PRIME Tenure: LEASE Use: RETAIL, CLASS A1 Notes: The company wants 500 sq ft. It wants to acquire 50 units. It is also interested in Birmingham suburbs, Driffield, Drogloden, Leeds suburbs, Market Rasen, Manchester Suburbs and Okehampton.

Initial Research 28/01/2005 Last Update Date: 28/01/2005 Date:

Agent: MORGAN MARTIN Tel: 01772 556666 Fax: 01772 202159

Address: 12 Winckley Square Contact: Mr JIM MARTIN Preston PR1 3JJ

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Company Name: GREGGS PLC Speciality: BAKERS

Requirements: 9 Existing Outlets: 1200

Address: Clayton Road Contact: Mr MARTIN BOHILL Newcastle Upon Tyne NE2 1TL Email: [email protected] Tel: 0191 212 7611 Fax: 0191 281 1444

Requirement Size: 800 - 2,500 sq ft Use: RETAIL Outlets Required: Alcester, Aldridge, Ashby De La Zouch, Atherstone, Aylesbury, Banbury, Bedford, Belper, Biggleswade, Birmingham, Birmingham, Bletchley, Brierley Hill, Buckingham, Burton On Trent, Bury St Edmunds, Cambridge, Coventry, Derby, Derby, Dunstable, Eastwood, Ely, Fakenham, Gorleston, Grantham, Great Yarmouth, Heanor, Ilkeston, Ipswich, King'S Lynn, Leamington Spa, Leicester, Leicester, Leighton Buzzard, Lincoln, Luton, Lutterworth, Market Harborough, Milton Keynes, Newcastle Under Lyme, Northampton, Norwich, Nottingham, Nottingham, Oxford, Peterborough, Redditch, Redditch, Ripley, Royston, Rugby, Saffron Walden, Shrewsbury, Skegness, St Albans, Stafford, Stafford, Stapleford, Stone, Swaffham, Uttoxeter, Wellingborough, Wellingborough, Witney, Wolverhampton, Wolverhampton, Woodbridge, Worcester, Wymondham, Yate Location: PRIME PITCH/HIGH STREET, GOOD 2NDARY/FRINGE PRIME Tenure: LEASE, PURCHASE Use: RETAIL, CLASS A1, CLASS A3 Notes: Leasehold preferred, but freehold considered. Every location treated on its own merits. No canvassing of other retailers on behalf of Greggs. Non standard locations like airports, industrial estates, bus stations, etc considered. It is also interested in Birmingham city centre, Birmingham suburbs, Burntwood, Coventry city centre, Coventry suburbs, Derby city centre, Derby suburbs, Leicester city centre, Leicester suburbs, Nottingham city centre, Nottingham suburbs, Sedgeley, Southam, Attleborough, Malvern and Mander Centre (Wolverhampton).

Initial Research 20/08/2004 Last Update Date: 20/08/2004 Date:

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Company Name: JD WETHERSPOON PLC Speciality: PUBLIC HOUSES

Requirements: 1 Existing Outlets: 600

Requirement Size: 3,500 sq ft Use: RETAIL Outlets Required: Abingdon, Accrington, Addlestone, Aldershot, Alloa, Alnwick, Alton, Amersham, Arundel, Ascot, Ashbourne, Ashby De La Zouch, Aylesbury, Baillieston, Bakewell, Baldock, Banstead, Barry, Bathgate, Battle, Beaconsfield, Bearsden, Bearwood, Beccles, Bedlington, Belper, Beverley, Bexhill, Bideford, Billingham, Bishop Auckland, Bishop'S Stortford, Bishopbriggs, Blackpool, Blandford Forum, Bletchley, Bloxwich, Blyth, Bodmin, Bowness On Windermere, Bramhall, Brecon, Brentwood, Brighton, Bristol, Broadstairs, Broughty Ferry, Brownhills, Brownhills, Buckhurst Hill, Bulwell, Burgess Hill, Bury St Edmunds, Camborne, Canvey Island, Carlton, Carshalton, Caterham, Chatham, Cheadle, Chertsey, Chester Le Street, Chippenham, Chipping Norton, Chipping Sodbury, Christchurch, Cirencester, Clarkston, Cleethorpes, Clevedon, Clevedon, Cleveleys, Clifton (Avon), Clitheroe, Clydebank, Coatbridge, Cobham, Cockermouth, Corby, Corstorphine, Cramlington, Cranleigh, Crewkerne, Crook, Crosby, Cross Gates, Cumbernauld, Cupar, Dalkeith, Deal, Denton, Devizes, Didcot, Didsbury, Diss, Dorking, Droitwich, Dronfield, Dumbarton, Dunfermline, Dunstable, Dursley, East Dereham, East Kilbride, Eastleigh, Edinburgh, Egham, Elm Park, Epping, Esher, Farnborough, Farnham, Farnworth, Felixstowe, Fort William, Fraserburgh, Frinton On Sea, Frome, Gateshead, Gatley, Gerrards Cross, Gillingham, Glossop, Gosforth, Govan, Grays, Great Barr, Great Malvern, Hadleigh, Hailsham, Hainault, Halstead, Halstead, Hamilton, Harborne, Harpenden, Hatfield, Haverfordwest, Hawick, Haywards Heath, Hazlemere, Headingley, Headington, Heaton, Hedge End, Helensburgh, Hessle, Heswall, Hillsborough, Hindley, Hitchin, Hoddesdon, Honiton, Horley, Houghton Le Spring, Hungerford, Huntingdon, Hythe, Ilkley, Irvine, Jesmond, Kenilworth, Keynsham, Kirkcaldy, Knowle (Avon), Knutsford, Largs, Launceston, Leek, Leigh, Leighton Buzzard, Leominster, Lewes, Leyland, Linlithgow, Liskeard, Longbenton, Louth,

Ludlow, Ludlow, Lymington, Maldon, Malmesbury, Malton, March, Market Drayton, Marlborough, Melton Mowbray, Midsomer Norton, Milford Haven, Minehead, Montrose, Morecambe, Morley, Morningside, Morpeth, Mumbles, Musselburgh, Nailsea, Nairn, Nantwich, Newbury, Newington, Newport (Isle Of Wight), Newport (Shropshire), Newport Pagnell, Newtown, North Shields, Northenden, Northfield, Oban, Oldbury, Ormskirk, Ossett, Oxford, Penrith, Peterhead, Peterhead, Petersfield, Plymouth, Plympton, Pontefract, Porthcawl, Portobello, Portslade, Portswood, Prescot, Prestwich, Prestwick, Pudsey, Radlett, Radstock, Rainham, Ramsgate, Redruth, Reigate, Renfrew, Retford, Ringwood, Ripon, Romsey, Royston, Rubery, Runcorn, Rushden, Rutherglen, Rye, Sandbach, Seaford, Seaham, Selby, Selly Oak, Shaw, Sheerness, Shepton Mallet, Sherborne, Sherwood, Shildon, Shirley (West Midlands), Shoreham By Sea, Sidmouth, Skelmersdale, South Benfleet, St Andrews, St Austell, St Ives (Cambs), St Ives (Cornwall), St Neots, Stamford, Stanford Le Hope, Stanley, Stapleford, Stirling, Stockton Heath, Stonehaven, Stowmarket, Stranraer, Stretford, Sudbury, Sunbury, Swanley, Swinton, Tavistock, Teignmouth, Telford, Tewkesbury, Thame, Thatcham, Thetford, Thirsk, Thorpe, Totnes, Totton, Truro, Uckfield, Uddingston, Uttoxeter, Walkden, Wallasey, Wallingford, Wallsend, Wantage, Ware, Washington, Waterloo (Merseyside), Waterlooville, Wellington (Shropshire), Wellington (Somerset), Wells, Welwyn Garden City, West Bridgford, West Byfleet, Westbury, Westbury On Trym, Westcliff On Sea, Weybridge, Whitby, Whitstable, Wimborne Minster, Windermere, Withington, Witney, Wythenshawe, Yardley, Yarm, Yate, Yeadon Amenities: Ground Floor Only Location: PRIME PITCH/HIGH STREET Tenure: LEASE, PURCHASE Use: RETAIL, CLASS A3 Notes: The company is also interested in Whiteladies Road (Bristol), Winton, Fallowfield, Summertown, Gorgie, Hillhead, Aberdeen Old Town, St John`s Road (Corstophine), Bruntsfield Place (Edinburgh), Cameron Toll (Edinburgh), Grassmarket (Edinburgh), Victoria Street (Edinburgh), Waverley (Edinburgh), Bishopston, Shirehampton, Redland, Langley, Tilehurst, Chesterton, Halton, Longford, Padstow, St Budeaux, Okehampton, Broadstone, Westbourne, Parkstone, Pitsea, Thorpe Bay, Hale, Deane, Sandwich, Wavertree, Fazalerley, West Derby, Earlham, Hirst, Partick, Leven, Marchmont, Mount Florida, Pollokshaws, Ershine, Gyle, South Queensferry, Byker, Southwick, Mere Green, Gorse Hill, Driffield and Kirkstall.

Initial Research 20/10/2004 Last Update Date: 25/10/2004 Date:

Agent: VAN DE BERG & CO LTD Tel: 020 8429 7000 Fax: 020 8429 7001

Address: Parkville House Contact: MR KEITH Bridge Street WOODRUFF Pinner HA5 3ZZ

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Company Name: JOHNSON CLEANERS UK LTD Speciality: DRY CLEANERS

Requirements: 4 Existing Outlets: 500

Requirement Size: 1,200 - 1,500 sq ft Use: RETAIL Outlets Required: Ashby De La Zouch, Birmingham, Bridgnorth, Cannock, Coventry, Evesham, Hereford, Hinckley, Kenilworth, Kidderminster, Leamington Spa, Leek, Leicester, Leominster, Loughborough, Ludlow, Nottingham, Redditch, Shrewsbury, Solihull, Stoke On Trent, Sutton Coldfield, Tamworth, Telford, Uttoxeter, Warwick, Wolverhampton, Worcester Amenities: Car Parking Up To 20 Cars Location: PRIME PITCH/HIGH STREET, PROMINENT/BUSY MAIN ROAD Tenure: LEASE, PURCHASE Use: RETAIL, CLASS A1 Notes: The company will consider new developments or conversions/ redevelopment opportunities of particular interest: Petrol Filling Stations, Car Showrooms, Retail Showrooms, Industrial Units etc. It is also interestd in Streetly, Suburbs in Coventry, Birmingham, Leicester, Stoke on Trent, Wolverhampton, Nottingham and Birmingham.

Initial Research 23/11/2004 Last Update Date: 23/11/2004 Date:

Agent: NICHOLAS BRETT & CO Tel: 01527 875669

Fax: 01527 875512

Address: Messenger House Contact: Mr NICHOLAS Crown Close BRETT Bromsgrove B61 8DJ

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Company Name: PETS AT HOME LTD Speciality: PET SHOPS

Requirements: 7 Existing Outlets: 150

Requirement Size: 2,500 - 4,500 sq ft Use: RETAIL Outlets Required: Alfreton, Arnold, Arnold, Ashbourne, Ashby De La Zouch, Bakewell, Beeston, Belper, Boston, Burton On Trent, Coalville, Corby, Daventry, Dronfield, Gainsborough, Grantham, Heanor, Hinckley, Horncastle, Hucknall, Ilkeston, Kirkby In Ashfield, Leicester, Lincoln, Long Eaton, Loughborough, Louth, Lutterworth, Market Harborough, Melton Mowbray, Newark On Trent, Nottingham, Oakham, Retford, Shepshed, Skegness, Sleaford, Spalding, Stamford, Sutton In Ashfield, Swadlincote, West Bridgford, Wigston, Worksop Location: PRIME PITCH/HIGH STREET, GOOD 2NDARY/FRINGE PRIME, N'BOURHOOD PARADES/ESTATES, PROMINENT/BUSY MAIN ROAD, ESTABLISHED RETAIL PARK Tenure: LEASE, PURCHASE Use: RETAIL, CLASS A1 Notes: The company is interested in retail parks, prominent standalone units, suburban shopping parades, roadside sites and town centre high streets. It is interested in Leicester suburbs, north Lincoln, Market Rasen, Chilwell (Nottingham), Mapperly (Nottingham), Bolwell (Nottingham) and Woolaton (Nottingham).

Initial Research 25/10/2004 Last Update Date: 25/10/2004 Date:

Agent: FISHER HARGREAVES PROCTOR Tel: 0115 950 7577 Fax: 0115 950 7688

Address: Cherwell House Contact: Mr BEN TEBBUTT 10 Oxford Street Nottingham NG17 7ED

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Company Name: PHONELINE Speciality: MOBILE PHONES

Requirement Size: 500 sq ft Use: RETAIL Outlets Required: Alfreton, Ashby De La Zouch, Burton On Trent, Chesterfield, Derby, Hinckley, Hucknall, Ilkeston, Lincoln, Mansfield, Newark On Trent, Nuneaton, Ripley, Stamford, Sutton In Ashfield Location: PRIME PITCH/HIGH STREET, GOOD 2NDARY/FRINGE PRIME Tenure: LEASE, PURCHASE Use: RETAIL, CLASS A1 Notes: Other towns in the Midlands considered.

Initial Research 29/10/2004 Last Update Date: 29/10/2004 Date:

Agent: LAMBERT SMITH HAMPTON Tel: 0115 976 6610 Fax: 0115 941 0316

Address: Houndsgate South Contact: Mr MATTHEW 17-21 Hounds Gate CULLEN Nottingham NG1 7AA

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Company Name: SPECSAVERS OPTICAL SUPERSTORES LTD Speciality: OPTICIANS

Requirements: 2 Existing Outlets: 400

Address: Melrose House Contact: Mr CHARLES 42 Dingwall Road SPOONER Croydon CR0 2NE Email: [email protected] Tel: 020 8760 7416

Requirement Size: 1,100 - 1,400 sq ft Use: RETAIL Outlets Required: Alfreton, Ammanford, Arbroath, Ashby De La Zouch, Basingstoke, Beccles, Beckenham, Bedworth, Berwick Upon Tweed, Bethnal Green, Bideford, Bitterne, Blandford Forum, Bridgnorth, Bridport, Burnham On Sea, Cambridge, Cardigan, Chester Le Street, Chichester, Cirencester, Cleveleys, Cromer, Crouch End, Deal, Diss, Dorchester, Dumbarton, East Grinstead, Eastcote, Edmonton, Fakenham, Farnham, Faversham, Finchley, Folkestone, Fort William, Gainsborough, Glasgow, Godalming, Hackney, Haverhill, Hayes, Haywards Heath, Herne Bay, Islington, Kentish Town, Kingsbury, Kirkby, Leighton Buzzard, Liskeard, Littlehampton, Louth, Ludlow, Lymington, Maldon, Melton Mowbray, Mexborough, Midsomer Norton, Minehead, Moorgate, Morecambe, Morpeth, Musselburgh, Muswell Hill, Newport (Isle Of Wight), Newquay, Newton Aycliffe, Newtown, Oban, Omagh, Oxford, Penge, Penzance, Petersfield, Rayleigh, Redhill, Reigate, Ringwood, Ripon, Rugeley, Ruislip, Rushden, Ryde, Saffron Walden, Seaford, Sevenoaks, Skipton, Southall, Southgate, Spalding, St Andrews, St Anne'S, Stone, Stranraer, Telford, Tewkesbury, Thetford, Totnes, Twickenham, Uttoxeter, Uxbridge, Wallington, West Wickham, Wetherby, Weymouth, Whitby, Whitechapel, Whitstable, Windsor Amenities: Ancillary Storage Required, Ground Floor Only Location: PRIME PITCH/HIGH STREET, GOOD 2NDARY/FRINGE PRIME Tenure: LEASE Use: RETAIL, CLASS A1 Notes: The company wants a minimum of 600 sq ft back-up and preferred 18ft internal width. In London, it is also interested in Moorgate/Liverpool Street, Edmonton Green, North Finchley and Walworth Road. In Eire, it is also interested in Blackrock (Dublin), Bray, Carlow, Dundalk, Ennis, Mullingar, Port Laoise, Sligo and Swords. Elsewhere, it is also interested in Byres Road (Glasgow) and Winton. Relocations: Cambridge, Basingstoke, Chicester, Farnham, Rehill, Melton Mowbray, Telford, Tewkesbury, Newport, Penzance, Wymouth and Uxbridge.

Initial Research 22/09/2004 Last Update Date: 22/09/2004 Date:

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FOCUS RETAILER REQUIREMENTS, COALVILLE (25.02.05)

Company Name: DOMINO'S PIZZA GROUP LTD Speciality: CAFE/RESTAURANT/ BAR

Requirements: 6 Existing Outlets: 250

Requirement Size: 750 - 1,500 sq ft Use: RETAIL Outlets Required: Birmingham, Bromsgrove, Castle Bromwich, Coalville, Coventry, Derby, Droitwich, Dudley, Eastwood, Edgbaston, Evesham, Halesowen, Hall Green, Hanley, Hereford, Hinckley, Ilkeston, Kidderminster, Kingstanding, Kingsthorpe, Leamington Spa, Leicester, Lichfield, Market Harborough, Marston Green, Melton Mowbray, Newcastle Under Lyme, Northampton, Northfield, Oadby, Peterborough, Royston, Rushden, Selly Oak, Shrewsbury, Smethwick, Stratford Upon Avon, Sutton In Ashfield, Telford, Uttoxeter, West Bromwich, Wigston Amenities: Minimum Frontage 15-25 Ft, Main Road Frontage, Car Parking Up To 20 Cars Location: PROMINENT/BUSY MAIN ROAD, N'BOURHOOD PARADES/ESTATES, ESTABLISHED RETAIL PARK, DEVMNT/GREEN FIELD SITE, EDGE OF TOWN, LEISURE PARK/BUSINESS PARK, OUT-OF- TOWN SHOP. CENTRE Tenure: LEASE, PURCHASE Use: RETAIL, CLASS A3 Notes: The company wants new housing, minimum frontage 15 ft, high visibility and parking at front and rear. It is interested in areas with 15,000 households. It wants to acquire 50 units. It is also interested in Hamstead (Birmingham), north-east Marston Green, Moseley, Cheylesmore, Littleover (Derby), Evington Village (Leicester), Rushey Mead (Leicester), Weston Favell (Northampton), north Peterborough and Dawley (Telford). Also contact Mark Garrity at King Sturge (0121 200 7128).

Initial Research 22/11/2004 Last Update Date: 22/11/2004 Date:

Agent: KING STURGE Tel: 0121 200 7101 Fax: 0121 236 2563

Address: 1 Cornwall Street Contact: MR JON STODDARD Birmingham B3 2DT

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Company Name: ETHEL AUSTIN LTD Speciality: CLOTHING

Requirements: 5 Existing Outlets: 250

Requirement Size: 2,500 sq ft Use: RETAIL Outlets Required: Abergavenny, Aberystwyth, Alfreton, Allestree, Alvaston, Ashbourne, Ashby De La Zouch, Atherstone, Aylesbury, Banbury, Bearwood, Bearwood, Beaumont Leys, Bedford, Beeston, Belper, Bicester, Birmingham, Bletchley, Bloxwich, Boston, Bracknell, Brecon, Bridgend, Bromsgrove, Brownhills, Buckingham, Burslem, Burton On Trent, Cannock, Carlton, Cheadle, Cheltenham, Chester, Cirencester, Coalville, Coleshill, Corby, Coventry, Daventry, Droitwich, Eccleshall, Evesham, Gloucester, Grantham, Great Barr, Great Malvern, Halesowen, Halesowen, Hanley, Harborne, Hereford, Hinckley, Hucknall, Huntingdon, Ilkeston, Kenilworth, Kidsgrove, Kings Heath, Leamington Spa, Leek, Leicester, Leighton Buzzard, Leominster, Lichfield, Long Eaton, Loughborough, Louth, Ludlow, Lutterworth, Macclesfield, March, Market Harborough, Matlock, Melton Mowbray, Monmouth, Newark On Trent, Newport Pagnell, Newtown, Northampton, Nottingham, Nuneaton, Oadby, Oakham, Oxford, Pershore, Peterborough, Redditch, Ripley, Ross On Wye, Rubery, Rugby, Sheldon, Shirley (West Midlands), Solihull, Spalding, Spondon, St Ives (Cornwall), St Neots, Stamford, Stapleford, Stroud, Sutton Coldfield, Sutton In Ashfield, Swindon, Tamworth, Tewkesbury, Thame, Uttoxeter, Walsall, Wantage, Wellingborough, Welshpool, West Bridgford, Wigston, Winsford, Wisbech, Witney, Wolverhampton, Worksop, Yardley, Yate Amenities: Ancillary Storage Required Location: PRIME PITCH/HIGH STREET, GOOD 2NDARY/FRINGE PRIME Tenure: LEASE Use: RETAIL, CLASS A1 Notes: The company wants 1,000 sq ft storage space and an internal width of 22 ft. It will take prime space in smaller towns and good secondary in larger towns. It will pay up to £100,000 pa in rent (dependent upon town). It is also interested in Birmingham city centre, Coventry city centre, Cannon Park, (Coventry),

Jubilee Crescent (Coventry), Dorridge, Weston Favell (Northampton), Nottingham city centre, Maperley (Nottingham), Malvern, Summertown and Tenbury Wells. Other towns considered. Also contact Mark Garrity at King Sturge (0121 200 7128).

Initial Research 25/10/2004 Last Update Date: 25/10/2004 Date:

Agent: KING STURGE Tel: 0121 200 7101 Fax: 0121 236 2563

Address: Scottish Amicable House Contact: Mr JON STODDARD 1 Cornwall Street Birmingham B3 2DX

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Company Name: ETHEL AUSTIN LTD Speciality: CLOTHING

Requirements: 5 Existing Outlets: 250

Requirement Size: 2,500 - 5,000 sq ft Use: RETAIL Outlets Required: Abergavenny, Abingdon, Acocks Green, Alfreton, Allestree, Alvaston, Ashbourne, Ashby De La Zouch, Bearwood, Beaumont Leys, Bedford, Beeston, Belper, Bicester, Birmingham, Blaby, Bloxwich, Boston, Brackley, Bromsgrove, Brownhills, Cannock, Cheltenham, Chipping Norton, Cirencester, Coalville, Coventry, Daventry, Didcot, Droitwich, Evesham, Gloucester, Grantham, Great Barr, Halesowen, Hanley, Harborne, Hucknall, Huntingdon, Kenilworth, Kidderminster, Kidsgrove, Kings Heath, Leamington Spa, Leek, Leicester, Leighton Buzzard, Lichfield, Long Eaton, Loughborough, Louth, Macclesfield, Mansfield, March, Market Harborough, Matlock, Melton Mowbray, Milton Keynes, Monmouth, Newark On Trent, Newport Pagnell, Northampton, Nottingham, Nuneaton, Oadby, Oakham, Oxford, Pershore, Peterborough, Redditch, Ripley, Rugby, Rushden, Sheffield, Sheldon, Shirley (West Midlands), Skegness, Sleaford, Smethwick, Solihull, Spalding, St Ives (Cambs), St Neots, Stamford, Stapleford, Stourport On Severn, Stow On The Wold, Stratford Upon Avon, Stroud, Sutton Coldfield, Sutton In Ashfield, Swindon, Tamworth, Tewkesbury, Uttoxeter, Walsall, Wantage, Warwick, Wellingborough, West Bridgford, Wigston, Wisbech, Witney, Wolverhampton, Worksop, Yardley, Yate Amenities: Ancillary Storage Required Location: PRIME PITCH/HIGH STREET, GOOD 2NDARY/FRINGE PRIME Tenure: LEASE Use: RETAIL, CLASS A1 Notes: The company is also interested in Birmingham city centre, Perry Bar (Birmingham), Claycross, Coventry city centre, Cannon Park (Coventry) Jubilee Crescent (Coventry), Leicester city centre, Malvern, Northampon city centre, Weston Favell (Northampton), Nottingham city centre, Mapperley and Crystal Peaks (Sheffield). Other locations in the Midlands may be considered where it doesn`t already have representation.

Initial Research 23/11/2004 Last Update Date: 23/11/2004 Date:

Agent: SALWAY BRADBURY Tel: 0121 707 4858 Fax: 0121 708 0506

Address: 58 Warwick Road Contact: MR KEN SALWAY Solihull B92 7JJ

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Company Name: KFC (GB) LTD Speciality: FAST FOOD/TAKEAWAY OUTLETS

Requirements: 14 Existing Outlets: 500

Requirement Size: 2,550 - 2,900 sq ft Use: RETAIL Outlets Required: Abingdon, Alfreton, Arnold, Aylesbury, Banbury, Basildon, Beaumont Leys, Bedford, Beeston, Bicester, Billericay, Brentwood, Bury St Edmunds, Cambridge, Canvey Island, Chelmsford, Cheshunt, Clacton On Sea, Coalville, Colchester, Daventry, Derby, Grantham, Great Yarmouth, Hadleigh, Harlow, Hatfield,

Haverhill, Hemel Hempstead, Hertford, High Wycombe, Hitchin, Ilkeston, Ipswich, Kettering, King'S Lynn, Leicester, Leighton Buzzard, Letchworth, Lincoln, Luton, Melton Mowbray, Milton Keynes, Northampton, Norwich, Nottingham, Oadby, Oxford, Peterborough, Rayleigh, Skegness, Southend, Spalding, St Albans, Sudbury, Thetford, Wellingborough, West Bridgford, Westcliff On Sea, Wigston, Wisbech, Witney, Worksop, Wymondham Amenities: Car Parking For 20-100 Cars Location: PROMINENT/BUSY MAIN ROAD, LEISURE PARK/BUSINESS PARK, ESTABLISHED RETAIL PARK Tenure: LEASE, PURCHASE Use: RETAIL, CLASS A3 Notes: This is a drive thru requirement. The company wants patio area for external seating and future expansion. For the 70 seater unit, it wants 2,550 sq ft and 35 car parking spaces. For the 100 seater, it wants 2,900 sq ft and 50 car parking spaces. It is also interested in Fosse Park (Leicester), Hamilton (Leicester), Dereham, Alfreton Road (Nottingham), Carleton (Nottingham) and Colwick (Nottingham).

Initial Research 25/10/2004 Last Update Date: 25/10/2004 Date:

Agent: DODSON JONES Tel: 01223 368468 Fax:

Address: 4 Hills Road Contact: Mr EDWARD Cambridge DODSON CB2 1JP

______

Company Name: PEACOCKS STORES LTD Speciality: DEPARTMENT STORES

Requirements: 7 Existing Outlets: 337

Requirement Size: 5,000 - 15,000 sq ft Use: RETAIL Outlets Required: Aldridge, Bedworth, Belper, Birmingham, Bridgnorth, Bulwell, Buxton, Cannock, Cheltenham, Cirencester, Coalville, Coventry, Derby, Dudley, Hanley, Heanor, Hereford, Holyhead, Hucknall, Leamington Spa, Leek, Leicester, Lichfield, Mansfield, Matlock, Melton Mowbray, Mold, Newark On Trent, Newport (Shropshire), Nottingham, Oswestry, Porthmadog, Pwllheli, Retford, Rhyl, Rugeley, Shrewsbury, Stone, Stourbridge, Swadlincote, Tamworth, Warwick, Wellington (Shropshire), Welshpool, West Bromwich, Wolverhampton, Worcester Location: PRIME PITCH/HIGH STREET, IN-TOWN SHOPPING CENTRE, GOOD 2NDARY/FRINGE PRIME, PROMINENT/BUSY MAIN ROAD Tenure: LEASE Use: RETAIL, CLASS A1 Notes: The company requires 40 units a year. It is also interested in Birmingham suburbs, Black Country suburbs, Coventry suburbs, Leicester suburbs and Wolverhampton suburbs. Other locations and extensions to existing stores will be considered. Cheltenham and Hereford are relocations.

Initial Research 22/09/2004 Last Update Date: 22/09/2004 Date:

Agent: MASON & PARTNERS Tel: 0151 227 1008 Fax: 0151 236 3936

Address: 17 Harrington Street Contact: MR MATTHEW Liverpool GREEN L2 4AB

______

Company Name: PETS AT HOME LTD Speciality: PET SHOPS

Requirements: 7 Existing Outlets: 150

Requirement Size: 2,500 - 4,500 sq ft Use: RETAIL Outlets Required: Alfreton, Arnold, Arnold, Ashbourne, Ashby De La Zouch, Bakewell, Beeston, Belper, Boston, Burton On Trent, Coalville, Corby, Daventry, Dronfield, Gainsborough, Grantham, Heanor, Hinckley, Horncastle, Hucknall, Ilkeston, Kirkby In Ashfield, Leicester, Lincoln, Long Eaton, Loughborough, Louth, Lutterworth,

Market Harborough, Melton Mowbray, Newark On Trent, Nottingham, Oakham, Retford, Shepshed, Skegness, Sleaford, Spalding, Stamford, Sutton In Ashfield, Swadlincote, West Bridgford, Wigston, Worksop Location: PRIME PITCH/HIGH STREET, GOOD 2NDARY/FRINGE PRIME, N'BOURHOOD PARADES/ESTATES, PROMINENT/BUSY MAIN ROAD, ESTABLISHED RETAIL PARK Tenure: LEASE, PURCHASE Use: RETAIL, CLASS A1 Notes: The company is interested in retail parks, prominent standalone units, suburban shopping parades, roadside sites and town centre high streets. It is interested in Leicester suburbs, north Lincoln, Market Rasen, Chilwell (Nottingham), Mapperly (Nottingham), Bolwell (Nottingham) and Woolaton (Nottingham).

Initial Research 25/10/2004 Last Update Date: 25/10/2004 Date:

Agent: FISHER HARGREAVES PROCTOR Tel: 0115 950 7577 Fax: 0115 950 7688

Address: Cherwell House Contact: Mr BEN TEBBUTT 10 Oxford Street Nottingham NG17 7ED

______

Company Name: YES & CO Speciality: CHILDREN'S/SCHOO L WEAR

WOMEN'S WEAR

Requirements: 1 Existing Outlets: 12

Requirement Size: 1,500 - 2,500 sq ft Use: RETAIL Outlets Required: Ashton Under Lyne, Barnsley, Batley, Bishop Auckland, Blackpool, Bolton, Burton On Trent, Castleford, Chester Le Street, Coalville, Coventry, Cramlington, Crewe, Darlington, Doncaster, Dudley, Durham, Gateshead, Gosforth, Grimsby, Halesowen, Halifax, Hanley, Hebburn, Huddersfield, Huyton, Hyde, Keighley, Kidderminster, Kirkby, Leeds, Leicester, Liverpool, Longton, Manchester, Middlesbrough, Middleton, Mold, Newcastle Upon Tyne, Northwich, Nuneaton, Old Swan, Peterlee, Preston, Redditch, Rhyl, Rochdale, Rotherham, Scunthorpe, Shipley, Shrewsbury, Skelmersdale, Solihull, South Shields, Southport, St Helens, Stafford, Stockport, Stockton On Tees, Stourbridge, Stretford, Sunderland, Swinton, Tamworth, Walsall, Warrington, Washington, Wolverhampton Location: PRIME PITCH/HIGH STREET, IN-TOWN SHOPPING CENTRE, GOOD 2NDARY/FRINGE PRIME Tenure: LEASE, PURCHASE Use: RETAIL, CLASS A1 Notes: Relocations: Preston and Skelmersdale.

Initial Research 10/08/2004 Last Update Date: 10/08/2004 Date:

Agent: COLIN WALKER & CO Tel: 0151 255 1055 Fax: 0151 255 0955

Address: 1 Water Street Contact: MR COLIN WALKER Liverpool L2 0TH

______

APPENDIX 5

Health Check Pro-forma Used by RTP for this Study

ASSESSING VITAILTY AND VIABILITY – CENTRE PRO-FORMA

Centre: Day/Date: Time of Day: Weather Conditions:

1. Attractions (Diversity & Critical Mass)

Diversity of Uses (GOAD, site visit)

Retailing

Presence of national multiples (see GOAD list of 27)

Qualitative deficiencies e.g., shops too small/old/inaccessible (local agents details)

Quality and Mix of Other Services and Uses

- Restaurants

- Hotels / other tourist facilities

- Leisure uses (cinemas/theatres/bingo/bowling)

- Charity/second-hand shops and where located (in primary or secondary locations)

- What are the main attractions and functions? – (full range, comparison, top-up, or minor district).

- Town centre employment (offices etc)

- Town centre residential

Areas of potential for redevelopment:

Vacant/under-use/sites

Retailer Demand (Focus, site visit, local agent)

Shopping rents/yields – (Property Market Report, local agent)

Proportion of vacant street level property

Amount of street-level vacancy

Where are main concentrations of vacancy?

2. Accessibility (Mobility & linkages- quality/quantity/type/location/safe/signage/cost)

Car parking

• Rail

• Bus

• Taxi facilities

• Facilities for disabled users

• Facilities for cyclists

Pedestrian comfort:

Pedestrian flows (busy/not busy)

• Pedestrianised areas?

• Pedestrian/traffic conflict?

3. Amenity (Security and Identity - Perceptions of safety/occurrence of crime

CCTV

Security shutters/other measures

Any no-go ‘backland’ areas?

Street lighting

Safe routes

Gateway approach - quality

Existence of groups behaving anti-socially

Environmental quality – Character & overall vitality of the centre

• Cleanliness

• Signage

• Shelter

• Visual attractiveness / general ambience

• Surfacing

• Architectural quality

• External condition of buildings

• Street furniture

• Public art

• Litter/graffiti

• Landscaping/trees/open spaces

• Areas in need of environmental/other improvements

4. Action (Organisation Capacity & Resourcing)

• Regeneration strategies, town centre plans, environmental enhancements committed?

• Actors – organisations etc - who does what?

APPENDIX 6

FLOORSPACE DATA

Appendix 6, Table 1 - Summary Gross Floorspace Data for Coalville, Ashby-de-la-Zouch, Thornborough Retail Park (Coalville) and Whitwick Retail Park (Coalville)

Coalville - Coalville - Ashby-de-la-Zouch Coalville Thornborough Whitwick Retail Retail Park Park sq ft sq m sq ft sq m sq ft sq m sq ft sq m Convenience 44800 4180 60700 5610 13800 1280 71000 6600 Comparison 107200 10000 209600 19470 7800 730 58000 5380 Services 50000 4670 84500 7830 2200 200 - - Miscellaneous* 7400 690 700 70 - - - - Vacant Units 16000 1480 21700 2030 - - - - Units with no Experian Goad 134400 12480 199300 18540 Trade type** - - - - Total Floorspace 359800 33500 576500 53550 23800 2210 129000 11980

Source: Experian Goad (2004)

* For example: Post Offices, Information Bureau ** For example: Public houses, offices, residential

Appendix 6, Table 2 – Net Floorspace Data for Individual Stores

UNIT NAME ADDRESS NET AREA (sq m) Tesco Ashby-de-la-Zouch Sales area 2481 Warehousing 1196 Other' Floorspace 851 Total 4528 Thornborough Road, Retail Halfords Park 618 Morrisons Whitwick Retail Park 3976 Focus Whitwick Retail Park 2287 Poundstretcher Whitwick Retail Park 929 Rosebys Whitwick Retail Park 465 Jollyes Whitwick Retail Park 465 CBS Whitwick Retail Park 929 DFS Measham 500

North West Leicestershire District Council RETAIL CAPACITY STUDY

Annex 1: NEMS Household Survey Results June 2005

ROGER TYM & PARTNERS

3 Museum Square Leicester LE1 6UF t 0116 249 3970 f 0116 249 3971 e [email protected] w www.tymconsult.com

by Zone (weighted) North West Leicestershire Shopping Survey Page 189 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q01 In which shop or shopping centre has your household spent most money on food and groceries over the past 6 months ?

A.C. Thornley, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Road, Coalville Abbey Stores, Abbey Drive, 0.3% 3 0.0% 0 0.0% 0 0.7% 1 1.7% 2 0.0% 0 0.0% 0 0.0% 0 Ashby-de-la-Zouch Asda, Midland Street, Long 3.9% 33 26.0% 28 0.0% 0 0.0% 0 0.9% 1 1.0% 1 2.1% 3 0.0% 0 Eaton Budgens, Granite Way, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mountsorrel, Loughborough Co-op, Ashby Road, Ibstock 3.5% 30 0.0% 0 0.0% 0 0.0% 0 0.9% 1 26.9% 24 2.8% 4 0.0% 0 Co-op, Borough Street, 2.0% 17 16.0% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Castle Donington Co-op, Bridge Street, 3.5% 29 0.0% 0 5.5% 6 0.7% 1 0.0% 0 1.9% 2 8.5% 13 5.4% 7 Coalville Co-op, Cropston Drive, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.9% 1 Greenhill, Coalville Co-op, High Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Measham Co-op, Market Place, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Kegworth, Charnwood Stores, Charnwood Street, Coalville Co-op, Market Street, 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ashby-de-la-Zouch Co-op, Marlborough Square, 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 3 0.9% 1 Coalville Co-op, Meadow Lane, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.7% 1 0.0% 0 Coalville Co-op, Shepshed 0.2% 2 0.8% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, Station Road, Trent 1.0% 8 6.9% 7 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Castle Donington Costcutter, College Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Eaton Costcutter, Huntingdon 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Drive, Castle Donington Ellistown BestOne Express, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitehill Road, Ellistown, Coalville Ellistown Post Office, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitehills Road, Ellistown, Coalville Essential Supplies, Silver 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Whitwick I.C. Discounts, Chapel 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Warehouse, Station Hill, Hugglescote, Coalville Iceland, Bridge Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Iceland, Market Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Iceland, Octagon Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Orchard Street, Burton- upon-Trent J. Mayne Grocery Store, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Main Street, Heather, Coalville Kwik Save, Alexandra Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Swadlincote Kwik Save, Ashby Road, 2.8% 24 0.0% 0 2.8% 3 0.0% 0 0.9% 1 1.9% 2 7.0% 11 5.4% 7 Coalville Kwik Save, Derby Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Kwik Save, Tamworth Road, 0.3% 2 1.5% 2 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Long Eaton Londis, Cordell Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Londis, Talbot Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick M&S Supersave, Nelson 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Burton-upon-Trent Measham Supermarket, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 190 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Fenton Crescent, Measham Morrisons, Wellington Road, 0.5% 4 0.0% 0 0.9% 1 0.7% 1 0.9% 1 0.0% 0 0.7% 1 0.0% 0 Burton-upon-Trent Morrisons, Whitwick Road, 31.1% 266 5.3% 6 37.6% 40 5.7% 9 12.9% 12 32.7% 30 50.7% 81 65.8% 88 Coalville Norris Hill Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Blackfordby Lane, Norris Hill, Moira Richichi's Grocery Store, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 High Street, Ibstock Safeway, Octagon Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Octagaon Street, Burton- upon-Trent Sainsbury's, Civic Way, 2.2% 19 0.0% 0 0.0% 0 9.3% 15 4.3% 4 0.0% 0 0.0% 0 0.0% 0 Swadlincote Sainsbury's, Greenclose 2.3% 20 7.6% 8 8.3% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Lane, Loughborough Sainsbury's, Union Street, 0.5% 4 0.0% 0 0.0% 0 1.4% 2 1.7% 2 0.0% 0 0.0% 0 0.0% 0 Burtoin-upon-Trent Sandhu Stores, Pack Avenue, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Castle Donington Shai stores, Midland Road, 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ellistown, Coalville Shepshed General Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Charnwood Road, Shepshed Somerfield, Derby Road, 5.0% 43 0.8% 1 0.0% 0 18.6% 30 9.5% 9 1.0% 1 1.4% 2 0.0% 0 Ashby-de-la-Zouch Somerfield, High Street, 0.5% 5 0.0% 0 0.0% 0 2.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote Somerfield, Market Street, 0.3% 2 2.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Spar, High Street, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Spar, High Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote Tesco Express, Cranfleet 1.1% 9 7.6% 8 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Long Eaton Tesco Express, Sileby, 0.4% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.9% 1 Loughborough Tesco, Park Road, 1.0% 8 3.8% 4 2.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Loughborough Tesco, Resolution Road, 27.8% 237 5.3% 6 31.2% 33 55.7% 90 53.4% 50 26.0% 23 13.4% 21 9.9% 13 Ashby-de-la-Zouch Tesco, St Peters Bridge, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Burton-upon-Trent The Nook Quality Food 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Store, Belgrave Close, Coalville Weigh & Save, Belvoir 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, Coalville Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ashby-de-la-Zouch Town Centre Other food/grocery stores in 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Belvoir Shopping Centre, Coalville Other food/grocery stores in 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town Centre Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Castle Donington Village Centre Other food/grocery stores in 0.8% 7 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.7% 1 2.7% 4 Coalville Town Centre Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cropston Drive Local Centre, Coalville Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ibstock Village Centre Other food/grocery stores in 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre Other food/grocery stores in 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 191 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Long Eaton Other food/grocery stores in 0.6% 5 3.1% 3 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Measham Village Centre Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Norris Hill Local Centre Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed Other food/grocery stores in 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, Coalville Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, Coalville Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Village Centre Other food/grocery stores in 1.2% 11 0.0% 0 2.8% 3 0.7% 1 0.0% 0 1.0% 1 3.5% 6 0.0% 0 Leicester City Centre Other food/grocery stores in 0.8% 7 6.1% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Derby City Centre Internet/home delivery 0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Other 0.6% 5 1.5% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 1.4% 2 0.0% 0 Aldi, Adcock Road, 1.1% 9 0.0% 0 0.9% 1 0.0% 0 2.6% 2 1.0% 1 0.7% 1 2.7% 4 Coalville Other food/grocery stores in 0.8% 7 0.0% 0 0.0% 0 0.7% 1 4.3% 4 1.9% 2 0.0% 0 0.0% 0 Tamworth Town Centree Other food/grocery stores 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 1.8% 2 outside Leicester City Centre Other food/grocery stores 0.4% 3 3.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 outside Derby City Centre Other food/grocery stores in 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Packington Aldi, Cross Street. Long 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Eaton Alldays, High Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Measham Budgens, Derby Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melbourne Other food/grocery stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hugglescote (Don't know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (No one shop or shopping 0.6% 5 0.0% 0 0.0% 0 1.4% 2 0.9% 1 1.0% 1 0.7% 1 0.0% 0 centre) Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Q02 When your household undertakes its main food and grocery spend at (STORE MENTIONED AT Q01) does it visit other shops, leisure or service outlets on the same shopping trips:

Always 3.5% 30 2.3% 2 2.8% 3 1.4% 2 2.6% 2 3.8% 3 4.2% 7 7.2% 10 Normally 7.9% 68 8.4% 9 11.9% 13 8.6% 14 7.8% 7 3.8% 3 4.2% 7 10.8% 14 Sometimes 21.0% 179 22.1% 24 17.4% 19 12.1% 20 15.5% 14 24.0% 22 29.6% 47 25.2% 34 Rarely 9.2% 79 10.7% 12 10.1% 11 7.9% 13 12.1% 11 4.8% 4 7.0% 11 12.6% 17 Never 58.2% 497 56.5% 61 57.8% 62 70.0% 113 62.1% 58 62.5% 56 54.9% 88 44.1% 59 (Don't know) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 192 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q03 How does your household normally travel to its main food and grocery shopping destination (STORE MENTIONED AT Q01) ?

Car / van (as driver) 83.2% 710 84.0% 91 88.1% 94 82.1% 133 91.4% 85 86.5% 78 73.2% 117 83.8% 112 Car / van (as passenger) 6.0% 51 5.3% 6 5.5% 6 5.0% 8 3.4% 3 4.8% 4 10.6% 17 5.4% 7 Bus 4.8% 41 3.8% 4 5.5% 6 2.1% 3 3.4% 3 1.9% 2 5.6% 9 9.9% 13 Motorcycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Walk 4.7% 40 3.8% 4 0.9% 1 9.3% 15 0.9% 1 6.7% 6 8.5% 13 0.0% 0 Taxi 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Delivered / internet 1.1% 9 2.3% 2 0.0% 0 1.4% 2 0.9% 1 0.0% 0 2.1% 3 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Q04 In addition to a main food shop, does your household normally do any other ‘top-up’ shopping for food and grocery items at an individual shop or supermarket ?

Yes 62.8% 536 78.6% 85 63.3% 68 63.6% 103 60.3% 56 48.1% 43 60.6% 97 63.1% 84 No 36.2% 308 21.4% 23 36.7% 39 35.0% 57 37.1% 34 50.0% 45 38.7% 62 36.0% 48 (Don't know) 1.0% 9 0.0% 0 0.0% 0 1.4% 2 2.6% 2 1.9% 2 0.7% 1 0.9% 1 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 193 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q05 Where does your household undertake most ‘top-up’ food and grocery purchases ? Those who do to p-up shopping for food and grocery items at an individual shop or supermarket at Q04

A.C. Thornley, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Road, Coalville Abbey Stores, Abbey Drive, 0.4% 2 0.0% 0 0.0% 0 1.1% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 Ashby-de-la-Zouch Asda, Midland Street, Long 0.8% 4 3.9% 3 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 Eaton Budgens, Granite Way, 0.2% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mountsorrel, Loughborough Co-op, Ashby Road, Ibstock 6.7% 36 0.0% 0 0.0% 0 0.0% 0 2.9% 2 64.0% 28 7.0% 7 0.0% 0 Co-op, Borough Street, 7.3% 39 43.7% 37 1.5% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 Castle Donington Co-op, Bridge Street, 5.6% 30 0.0% 0 4.3% 3 0.0% 0 1.4% 1 2.0% 1 17.4% 17 10.0% 8 Coalville Co-op, Cropston Drive, 3.3% 18 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 5.8% 6 12.9% 11 Greenhill, Coalville Co-op, High Street, 1.9% 10 0.0% 0 0.0% 0 0.0% 0 18.6% 10 0.0% 0 0.0% 0 0.0% 0 Measham Co-op, Market Place, 2.1% 11 11.7% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Kegworth, Charnwood Stores, Charnwood Street, Coalville Co-op, Market Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ashby-de-la-Zouch Co-op, Marlborough Square, 1.0% 6 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 3.5% 3 1.4% 1 Coalville Co-op, Meadow Lane, 0.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 2.9% 2 Coalville Co-op, Shepshed 0.5% 3 1.0% 1 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, Station Road, Trent 2.8% 15 15.5% 13 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Castle Donington Costcutter, College Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Eaton Costcutter, Huntingdon 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Drive, Castle Donington Ellistown BestOne Express, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitehill Road, Ellistown, Coalville Ellistown Post Office, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitehills Road, Ellistown, Coalville Essential Supplies, Silver 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Whitwick I.C. Discounts, Chapel 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Warehouse, Station Hill, Hugglescote, Coalville Iceland, Bridge Street, 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 1.4% 1 Coalville Iceland, Market Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Iceland, Octagon Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Orchard Street, Burton- upon-Trent J. Mayne Grocery Store, 0.2% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Main Street, Heather, Coalville Kwik Save, Alexandra Road, 0.2% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote Kwik Save, Ashby Road, 3.5% 19 0.0% 0 4.3% 3 1.1% 1 1.4% 1 2.0% 1 5.8% 6 8.6% 7 Coalville Kwik Save, Derby Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Kwik Save, Tamworth Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Eaton Londis, Cordell Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Londis, Talbot Street, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Whitwick M&S Supersave, Nelson 0.4% 2 0.0% 0 0.0% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Burton-upon-Trent

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Measham Supermarket, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fenton Crescent, Measham Morrisons, Wellington Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Morrisons, Whitwick Road, 10.2% 55 1.0% 1 17.4% 12 2.2% 2 1.4% 1 6.0% 3 15.1% 15 25.7% 22 Coalville Norris Hill Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Blackfordby Lane, Norris Hill, Moira Richichi's Grocery Store, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 High Street, Ibstock Safeway, Octagon Centre, 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Octagaon Street, Burton- upon-Trent Sainsbury's, Civic Way, 0.5% 3 0.0% 0 0.0% 0 1.1% 1 2.9% 2 0.0% 0 0.0% 0 0.0% 0 Swadlincote Sainsbury's, Greenclose 1.2% 6 2.9% 2 2.9% 2 0.0% 0 1.4% 1 0.0% 0 1.2% 1 0.0% 0 Lane, Loughborough Sainsbury's, Union Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burtoin-upon-Trent Sandhu Stores, Pack Avenue, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Castle Donington Shai stores, Midland Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ellistown, Coalville Shepshed General Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Charnwood Road, Shepshed Somerfield, Derby Road, 7.5% 40 0.0% 0 2.9% 2 31.5% 32 8.6% 5 0.0% 0 1.2% 1 0.0% 0 Ashby-de-la-Zouch Somerfield, High Street, 0.6% 3 0.0% 0 0.0% 0 2.2% 2 1.4% 1 0.0% 0 0.0% 0 0.0% 0 Swadlincote Somerfield, Market Street, 0.5% 2 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Spar, High Street, Measham 0.2% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Spar, High Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote Tesco Express, Cranfleet 0.3% 2 1.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Long Eaton Tesco Express, Sileby, 0.6% 3 1.0% 1 1.5% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Tesco, Park Road, 0.7% 4 1.0% 1 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Loughborough Tesco, Resolution Road, 10.9% 59 1.0% 1 18.8% 13 20.2% 21 21.4% 12 4.0% 2 5.8% 6 5.7% 5 Ashby-de-la-Zouch Tesco, St Peters Bridge, 0.2% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent The Nook Quality Food 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Store, Belgrave Close, Coalville Weigh & Save, Belvoir 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, Coalville Other food/grocery stores in 2.3% 12 0.0% 0 1.5% 1 10.1% 10 1.4% 1 0.0% 0 0.0% 0 0.0% 0 Ashby-de-la-Zouch Town Centre Other food/grocery stores in 0.3% 2 0.0% 0 1.5% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 Belvoir Shopping Centre, Coalville Other food/grocery stores in 0.2% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town Centre Other food/grocery stores in 0.6% 3 3.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Castle Donington Village Centre Other food/grocery stores in 5.2% 28 0.0% 0 1.5% 1 1.1% 1 1.4% 1 2.0% 1 14.0% 13 12.9% 11 Coalville Town Centre Other food/grocery stores in 0.4% 2 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Cropston Drive Local Centre, Coalville Other food/grocery stores in 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 2 0.0% 0 0.0% 0 Ibstock Village Centre Other food/grocery stores in 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Other food/grocery stores in 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Eaton Other food/grocery stores in 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Loughborough Town Centre Other food/grocery stores in 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Market Bosworth Other food/grocery stores in 1.5% 8 0.0% 0 0.0% 0 0.0% 0 14.3% 8 0.0% 0 0.0% 0 0.0% 0 Measham Village Centre Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Norris Hill Local Centre Other food/grocery stores in 0.2% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed Other food/grocery stores in 1.5% 8 0.0% 0 0.0% 0 2.2% 2 10.0% 6 0.0% 0 0.0% 0 0.0% 0 Swadlincote Other food/grocery stores in 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 1.4% 1 Thornborough Retail Park, Coalville Other food/grocery stores in 0.4% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Whitwick Retail Park, Coalville Other food/grocery stores in 0.4% 2 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Whitwick Village Centre Other food/grocery stores in 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 2.3% 2 0.0% 0 Leicester City Centre Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Derby City Centre Internet/home delivery 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 5.2% 28 1.0% 1 14.5% 10 11.2% 12 4.3% 2 0.0% 0 2.3% 2 1.4% 1 Aldi, Adcock Road, 2.4% 13 0.0% 0 2.9% 2 2.2% 2 0.0% 0 2.0% 1 7.0% 7 1.4% 1 Coalville Other food/grocery stores in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Town Centre Other food/grocery stores 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 outside Leicester City Centre Other food/grocery stores 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 outside Derby City Centre Other food/grocery stores in 0.8% 4 0.0% 0 0.0% 0 3.4% 3 0.0% 0 2.0% 1 0.0% 0 0.0% 0 Packington Aldi, Cross Street, Long 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Eaton Alldays, High Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 Measham Budgens, Derby Road, 0.4% 2 0.0% 0 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melbourne Other food/grocery stores, 0.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 4 0.0% 0 Hugglescote (Don't know) 1.6% 9 1.9% 2 4.3% 3 0.0% 0 2.9% 2 0.0% 0 0.0% 0 2.9% 2 (No one shop or shopping 1.2% 6 1.0% 1 0.0% 0 1.1% 1 1.4% 1 0.0% 0 1.2% 1 2.9% 2 centre) Weighted base: 536 85 68 103 56 43 97 84 Sample: 537 103 69 89 70 50 86 70

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q06 In which town centres or retail parks have the members of your household spent most money on clothes and shoes in the past six months ?

Most money spent

Ashby-de-la-Zouch Town 5.2% 45 0.0% 0 2.8% 3 13.6% 22 8.6% 8 6.7% 6 2.1% 3 1.8% 2 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Blaby Town Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 12.0% 102 0.0% 0 3.7% 4 30.7% 50 31.9% 30 6.7% 6 4.9% 8 3.6% 5 Centre Castle Donington Village 0.2% 2 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 8.6% 73 0.8% 1 11.0% 12 0.7% 1 2.6% 2 13.5% 12 15.5% 25 15.3% 20 Cropston Drive Local 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Centre, Coalville Derby City Centre 5.6% 48 30.5% 33 2.8% 3 5.0% 8 2.6% 2 0.0% 0 0.7% 1 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Park, Loughborough Ibstock Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 28.3% 241 3.8% 4 31.2% 33 15.0% 24 9.5% 9 40.4% 36 47.2% 75 44.1% 59 Long Eaton Town Centre 1.3% 11 9.9% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 5.4% 46 11.5% 12 15.6% 17 0.7% 1 0.0% 0 0.0% 0 1.4% 2 9.9% 13 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.7% 1 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 5.5% 47 26.0% 28 4.6% 5 3.6% 6 4.3% 4 1.9% 2 0.0% 0 1.8% 2 Oadby Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Swadlincote District Centre 0.2% 2 0.0% 0 0.0% 0 0.7% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.0% 1 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.8% 6 0.0% 0 0.9% 1 0.7% 1 0.0% 0 1.0% 1 1.4% 2 0.9% 1 Catalogue 3.7% 31 5.3% 6 2.8% 3 5.0% 8 1.7% 2 3.8% 3 0.7% 1 6.3% 8 Internet 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.7% 1 0.0% 0 Other 2.4% 20 2.3% 2 0.9% 1 3.6% 6 3.4% 3 1.0% 1 2.1% 3 2.7% 4 Fosse Park, Leicester 4.6% 39 0.8% 1 10.1% 11 2.9% 5 0.9% 1 1.9% 2 9.9% 16 3.6% 5 Tamworth 1.7% 15 0.0% 0 0.0% 0 2.1% 3 10.3% 10 1.9% 2 0.0% 0 0.0% 0 Birmingham 0.6% 5 0.8% 1 0.0% 0 0.7% 1 0.9% 1 1.0% 1 0.7% 1 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 197 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 11.5% 98 6.1% 7 12.8% 14 12.9% 21 15.5% 14 17.3% 16 8.5% 13 9.9% 13 (None mentioned) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Varies) 0.5% 4 0.8% 1 0.0% 0 0.7% 1 0.9% 1 0.0% 0 0.7% 1 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 198 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

2nd most money spent

Ashby-de-la-Zouch Town 0.9% 7 1.5% 2 0.9% 1 0.7% 1 2.6% 2 0.0% 0 0.7% 1 0.0% 0 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 3.4% 29 0.0% 0 0.0% 0 10.0% 16 8.6% 8 2.9% 3 1.4% 2 0.0% 0 Centre Castle Donington Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 1.4% 12 0.0% 0 0.9% 1 0.7% 1 0.9% 1 2.9% 3 3.5% 6 0.9% 1 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 3.0% 26 9.2% 10 1.8% 2 7.1% 12 2.6% 2 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Loughborough Ibstock Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 5.5% 47 4.6% 5 3.7% 4 5.0% 8 2.6% 2 5.8% 5 4.2% 7 11.7% 16 Long Eaton Town Centre 0.8% 7 5.3% 6 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Loughborough Town Centre 2.6% 22 3.8% 4 5.5% 6 0.0% 0 0.0% 0 1.0% 1 4.9% 8 2.7% 4 Lutterworth Town Centre 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 4.1% 35 16.8% 18 6.4% 7 1.4% 2 2.6% 2 1.0% 1 0.7% 1 2.7% 4 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 0.6% 5 1.5% 2 0.9% 1 0.7% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Internet 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.9% 8 0.0% 0 1.8% 2 1.4% 2 1.7% 2 1.0% 1 0.7% 1 0.0% 0 Fosse Park, Leicester 1.0% 9 0.0% 0 0.9% 1 0.7% 1 0.9% 1 1.0% 1 0.0% 0 3.6% 5 Tamworth 0.8% 7 0.0% 0 0.0% 0 1.4% 2 4.3% 4 1.0% 1 0.0% 0 0.0% 0 Birmingham 0.5% 4 0.0% 0 0.0% 0 1.4% 2 1.7% 2 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 199 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (None mentioned) 73.8% 630 55.7% 60 77.1% 83 68.6% 111 70.7% 66 82.7% 75 83.1% 132 77.5% 104 (Varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 200 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

3rd most money spent

Ashby-de-la-Zouch Town 0.4% 3 0.0% 0 0.0% 0 1.4% 2 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 0.6% 5 0.0% 0 0.0% 0 2.9% 5 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Centre Castle Donington Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 0.7% 6 1.5% 2 0.9% 1 0.0% 0 2.6% 2 0.0% 0 0.7% 1 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Loughborough Ibstock Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 1.1% 9 1.5% 2 0.9% 1 2.1% 3 0.9% 1 0.0% 0 0.0% 0 1.8% 2 Long Eaton Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 0.7% 6 1.5% 2 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.7% 1 1.8% 2 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 1.2% 11 3.1% 3 2.8% 3 1.4% 2 0.0% 0 1.0% 1 0.7% 1 0.0% 0 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fosse Park, Leicester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Tamworth 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 201 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalv ille 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (None mentioned) 94.9% 810 91.6% 99 95.4% 102 91.4% 148 94.0% 87 98.1% 89 97.9% 156 96.4% 129 (Varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Q07 How does your household normally travel to the town centre / retail park where most money is spent on clothes and shoes ? Those who named a town centre or retail park where they spend most money on clothes and shoes in the past six months at Q06

Car / van (as driver) 83.8% 599 82.8% 79 86.8% 78 88.6% 117 89.6% 69 83.5% 57 77.0% 109 81.5% 90 Car / van (as passenger) 5.1% 36 4.3% 4 5.5% 5 5.3% 7 4.2% 3 6.3% 4 6.3% 9 3.3% 4 Bus 8.4% 60 10.3% 10 6.6% 6 3.5% 5 3.1% 2 10.1% 7 11.9% 17 12.0% 13 Motorcycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Walk 1.6% 11 0.9% 1 0.0% 0 1.8% 2 2.1% 2 0.0% 0 4.8% 7 0.0% 0 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 0.8% 5 0.9% 1 1.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 2 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 0.4% 3 0.9% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.1% 1 Weighted base: 714 96 89 132 77 69 141 111 Sample: 714 116 91 114 96 79 126 92

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 202 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q08 In which town centres or retail parks have the members of your household spent most money on furniture / carpets / soft household furnishings in the past six months ?

Most money spent

Ashby-de-la-Zouch Town 2.2% 19 0.0% 0 0.9% 1 5.7% 9 6.0% 6 1.0% 1 1.4% 2 0.0% 0 Centre B&Q, Hinckley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.6% 5 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 3 0.9% 1 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 5.4% 46 0.0% 0 0.9% 1 16.4% 27 13.8% 13 1.0% 1 0.7% 1 2.7% 4 Centre Castle Donington Village 0.4% 4 2.3% 2 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 9.6% 82 0.8% 1 7.3% 8 2.1% 3 3.4% 3 15.4% 14 21.1% 34 14.4% 19 Cropston Drive Local 0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Centre, Coalville Derby City Centre 3.5% 30 16.8% 18 1.8% 2 5.0% 8 0.9% 1 0.0% 0 0.0% 0 0.9% 1 Hinckley Town Centre 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Park, Loughborough Ibstock Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 9.8% 84 0.0% 0 10.1% 11 5.0% 8 5.2% 5 20.2% 18 12.0% 19 17.1% 23 Long Eaton Town Centre 1.1% 9 7.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Loughborough Town Centre 5.0% 42 7.6% 8 9.2% 10 0.0% 0 0.0% 0 4.8% 4 4.2% 7 9.9% 13 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 2.0% 17 0.0% 0 1.8% 2 1.4% 2 2.6% 2 4.8% 4 2.1% 3 1.8% 2 Melton Mowbray Town 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 4.0% 34 11.5% 12 4.6% 5 3.6% 6 2.6% 2 1.0% 1 3.5% 6 1.8% 2 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 1.3% 11 0.0% 0 0.0% 0 2.9% 5 3.4% 3 0.0% 0 1.4% 2 0.9% 1 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 1.7% 14 2.3% 2 1.8% 2 0.0% 0 1.7% 2 0.0% 0 2.1% 3 3.6% 5 Internet 0.5% 5 0.8% 1 0.0% 0 0.0% 0 1.7% 2 0.0% 0 1.4% 2 0.0% 0 Other 1.0% 9 2.3% 2 0.9% 1 1.4% 2 0.9% 1 0.0% 0 0.7% 1 0.9% 1 Fosse Park, Leicester 0.3% 2 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Tamworth 1.7% 14 0.0% 0 0.9% 1 0.7% 1 6.0% 6 1.0% 1 2.8% 4 0.9% 1 Birmingham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Coalville Carpet Right, Loughborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.3% 2 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 203 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Ikea, Eastwood, 0.3% 3 1.5% 2 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 MFI, Loughborough 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 46.4% 396 43.5% 47 56.0% 60 52.1% 84 45.7% 42 50.0% 45 38.0% 61 42.3% 57 (None mentioned) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Varies) 0.7% 6 1.5% 2 0.0% 0 0.0% 0 3.4% 3 0.0% 0 0.0% 0 0.9% 1 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 204 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

2nd most money spent

Ashby-de-la-Zouch Town 0.4% 4 0.0% 0 0.9% 1 0.0% 0 1.7% 2 0.0% 0 0.7% 1 0.0% 0 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 1.1% 9 0.8% 1 0.9% 1 3.6% 6 1.7% 2 0.0% 0 0.0% 0 0.0% 0 Centre Castle Donington Village 0.2% 2 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 1.0% 9 0.0% 0 0.9% 1 0.7% 1 0.9% 1 3.8% 3 0.7% 1 0.9% 1 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 1.5% 13 3.1% 3 0.0% 0 5.0% 8 0.9% 1 1.0% 1 0.0% 0 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Loughborough Ibstock Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 2.6% 22 0.0% 0 1.8% 2 3.6% 6 0.0% 0 0.0% 0 3.5% 6 6.3% 8 Long Eaton Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 2.7% 4 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.7% 6 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.9% 2 0.7% 1 1.8% 2 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 2.3% 19 6.1% 7 3.7% 4 2.1% 3 0.0% 0 1.9% 2 0.0% 0 2.7% 4 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Internet 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Other 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.7% 1 0.0% 0 Fosse Park, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 205 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (None mentioned) 88.7% 757 87.8% 95 91.7% 98 83.6% 135 92.2% 85 90.4% 82 93.0% 148 84.7% 113 (Varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 206 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

3rd most money spent

Ashby-de-la-Zouch Town 0.8% 7 0.0% 0 0.0% 0 3.6% 6 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 0.5% 5 0.0% 0 0.0% 0 2.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Castle Donington Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Loughborough Ibstock Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Eaton Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 0.2% 2 0.8% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Coalv ille Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fosse Park, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 207 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (None mentioned) 98.1% 837 99.2% 107 99.1% 106 93.6% 151 99.1% 92 100.0% 90 98.6% 157 99.1% 132 (Varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Q09 How does your household normally travel to the town centre / retail park where most money is spent on furniture, carpets, soft household furnishings ? Those who named a town centre or retail park where they spend most money on furniture / carpets / soft household furnishings in the past six months at Q08

Car / van (as driver) 85.4% 374 92.9% 54 80.4% 36 88.1% 68 93.2% 44 88.5% 40 73.5% 68 88.3% 64 Car / van (as passenger) 4.9% 21 4.3% 2 8.7% 4 1.5% 1 1.7% 1 5.8% 3 7.2% 7 5.0% 4 Bus 4.3% 19 2.9% 2 8.7% 4 3.0% 2 0.0% 0 3.8% 2 7.2% 7 3.3% 2 Motorcycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Walk 3.2% 14 0.0% 0 0.0% 0 3.0% 2 3.4% 2 0.0% 0 9.6% 9 1.7% 1 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 2.2% 10 0.0% 0 2.2% 1 4.5% 3 1.7% 1 1.9% 1 2.4% 2 1.7% 1 Weighted base: 438 58 45 77 47 45 93 72 Sample: 437 70 46 67 59 52 83 60

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 208 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q10 In which town centres or retail parks have the members of your household spent most money on DIY and decorating goods in the past six months ?

Most money spent

Ashby-de-la-Zouch Town 1.1% 9 0.0% 0 0.0% 0 3.6% 6 1.7% 2 1.0% 1 0.7% 1 0.0% 0 Centre B&Q, Hinckley 0.6% 5 0.0% 0 0.9% 1 0.7% 1 0.9% 1 1.0% 1 0.0% 0 0.9% 1 B&Q, Jubilee Drive, 18.0% 154 13.7% 15 16.5% 18 15.7% 25 7.8% 7 14.4% 13 25.4% 40 26.1% 35 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 4.3% 36 0.0% 0 0.0% 0 12.1% 20 17.2% 16 1.0% 1 0.0% 0 0.0% 0 Centre Castle Donington Village 0.2% 2 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 20.1% 172 0.8% 1 23.9% 26 17.1% 28 20.7% 19 24.0% 22 24.6% 39 27.9% 37 Cropston Drive Local 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 3.5% 30 21.4% 23 0.9% 1 3.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 1.6% 14 2.3% 2 5.5% 6 0.0% 0 0.0% 0 1.0% 1 1.4% 2 1.8% 2 Park, Loughborough Ibstock Village Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.7% 1 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 2.4% 20 0.0% 0 2.8% 3 0.0% 0 1.7% 2 4.8% 4 5.6% 9 1.8% 2 Long Eaton Town Centre 1.3% 11 9.9% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 10.6% 90 16.8% 18 20.2% 22 3.6% 6 2.6% 2 11.5% 10 7.0% 11 15.3% 20 Lutterworth Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.6% 5 0.0% 0 0.0% 0 1.4% 2 2.6% 2 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 1.1% 10 5.3% 6 1.8% 2 0.7% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.6% 5 0.0% 0 0.9% 1 1.4% 2 1.7% 2 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.8% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 2.8% 4 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 0.4% 3 0.0% 0 0.0% 0 0.7% 1 0.9% 1 0.0% 0 0.7% 1 0.0% 0 Internet 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.8% 7 1.5% 2 0.0% 0 2.1% 3 0.9% 1 0.0% 0 0.7% 1 0.0% 0 Fosse Park, Leicester 0.2% 2 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth 1.9% 16 0.0% 0 0.0% 0 2.1% 3 12.9% 12 1.0% 1 0.0% 0 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.3% 2 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 209 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.0% 0 (Don't buy these items) 28.0% 239 25.2% 27 23.9% 26 31.4% 51 25.9% 24 34.6% 31 28.2% 45 26.1% 35 (None mentioned) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Varies) 0.5% 4 0.8% 1 0.0% 0 0.7% 1 1.7% 2 1.0% 1 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 210 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

2nd most money spent

Ashby-de-la-Zouch Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 1.7% 15 0.8% 1 1.8% 2 0.7% 1 0.0% 0 2.9% 3 3.5% 6 1.8% 2 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 1.6% 14 0.0% 0 0.0% 0 5.0% 8 6.0% 6 0.0% 0 0.0% 0 0.0% 0 Centre Castle Donington Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 2.4% 21 0.0% 0 1.8% 2 0.7% 1 3.4% 3 3.8% 3 0.7% 1 7.2% 10 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 1.5% 13 5.3% 6 0.9% 1 3.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.4% 4 0.8% 1 1.8% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Park, Loughborough Ibstock Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 0.8% 7 0.8% 1 0.0% 0 1.4% 2 0.9% 1 1.0% 1 0.7% 1 0.9% 1 Long Eaton Town Centre 0.2% 2 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 2.3% 19 3.8% 4 3.7% 4 0.7% 1 0.0% 0 1.9% 2 1.4% 2 4.5% 6 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 0.4% 3 2.3% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.4% 3 0.0% 0 0.0% 0 2.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.9% 1 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fosse Park, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth 0.4% 3 0.0% 0 0.0% 0 0.0% 0 3.4% 3 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 211 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (None mentioned) 87.1% 743 83.2% 90 89.0% 95 84.3% 136 85.3% 79 89.4% 81 93.0% 148 84.7% 113 (Varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 212 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

3rd most money spent

Ashby-de-la-Zouch Town 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Castle Donington Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.7% 1 0.0% 0 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Park, Loughborough Ibstock Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Eaton Town Centre 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.9% 1 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 0.3% 3 1.5% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fosse Park, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 213 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (None mentioned) 97.9% 835 97.7% 106 98.2% 105 96.4% 156 99.1% 92 99.0% 89 98.6% 157 97.3% 130 (Varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Q11 How does your household normally travel to the town centre / retail park where most money is spent on DIY and decorating goods ? Those who named a town centre or retail park where they spend most money on DIY and decorating goods in the past six months at Q10

Car / van (as driver) 88.7% 541 89.8% 73 91.5% 74 92.6% 102 90.6% 62 88.2% 52 84.2% 95 85.4% 84 Car / van (as passenger) 5.2% 31 5.1% 4 3.7% 3 5.3% 6 2.4% 2 7.4% 4 6.9% 8 4.9% 5 Bus 3.6% 22 2.0% 2 3.7% 3 1.1% 1 2.4% 2 2.9% 2 3.0% 3 9.8% 10 Motorcycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Walk 1.5% 9 1.0% 1 0.0% 0 0.0% 0 2.4% 2 1.5% 1 5.0% 6 0.0% 0 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 0.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 0.9% 6 1.0% 1 1.2% 1 1.1% 1 2.4% 2 0.0% 0 1.0% 1 0.0% 0 Weighted base: 610 81 81 110 68 59 113 99 Sample: 611 98 82 95 85 68 101 82

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 214 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q12 In which town centres or retail parks have the members of your household spent most money on domestic appliances such as washing machines, fridges, cookers, TVs, video players and computers in the past six months ?

Most money spent

Ashby-de-la-Zouch Town 3.5% 30 0.0% 0 1.8% 2 11.4% 18 5.2% 5 0.0% 0 2.8% 4 0.0% 0 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.4% 3 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Loughborough Blaby Town Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 5.1% 43 0.8% 1 0.0% 0 19.3% 31 12.1% 11 0.0% 0 0.0% 0 0.0% 0 Centre Castle Donington Village 0.2% 2 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 17.2% 147 2.3% 2 7.3% 8 9.3% 15 8.6% 8 22.1% 20 33.1% 53 30.6% 41 Cropston Drive Local 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Centre, Coalville Derby City Centre 3.9% 33 17.6% 19 2.8% 3 6.4% 10 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Loughborough Ibstock Village Centre 3.5% 30 0.0% 0 0.9% 1 0.7% 1 2.6% 2 15.4% 14 5.6% 9 1.8% 2 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 6.0% 51 0.0% 0 8.3% 9 3.6% 6 2.6% 2 8.7% 8 9.2% 15 9.0% 12 Long Eaton Town Centre 1.2% 10 9.2% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 7.5% 64 13.7% 15 17.4% 19 1.4% 2 0.0% 0 3.8% 3 6.3% 10 10.8% 14 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.7% 2 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.3% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 1.6% 14 6.9% 7 3.7% 4 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 1.0% 8 0.0% 0 0.0% 0 2.1% 3 4.3% 4 1.0% 1 0.0% 0 0.0% 0 Thornborough Retail Park, 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 2.2% 19 0.8% 1 4.6% 5 0.7% 1 3.4% 3 1.0% 1 2.8% 4 2.7% 4 Internet 4.3% 37 4.6% 5 1.8% 2 7.1% 12 7.8% 7 1.9% 2 3.5% 6 2.7% 4 Other 0.8% 7 3.1% 3 0.9% 1 0.0% 0 0.9% 1 1.0% 1 0.7% 1 0.0% 0 Fosse Park, Leicester 2.3% 19 0.0% 0 5.5% 6 0.0% 0 0.0% 0 4.8% 4 4.2% 7 1.8% 2 Tamworth 2.5% 21 0.0% 0 0.0% 0 2.9% 5 17.2% 16 1.0% 1 0.0% 0 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Currys, Coalville 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.9% 1 Wyvern Retail Park, Derby 0.3% 2 2.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 215 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 34.0% 290 35.9% 39 40.4% 43 32.9% 53 31.0% 29 38.5% 35 28.9% 46 34.2% 46 (None mentioned) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Varies) 0.7% 6 1.5% 2 0.0% 0 0.0% 0 1.7% 2 0.0% 0 0.0% 0 1.8% 2 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 216 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

2nd most money spent

Ashby-de-la-Zouch Town 0.2% 2 0.0% 0 0.0% 0 0.7% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 1.0% 8 0.0% 0 0.0% 0 3.6% 6 2.6% 2 0.0% 0 0.0% 0 0.0% 0 Centre Castle Donington Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 1.5% 12 0.0% 0 2.8% 3 1.4% 2 0.9% 1 1.9% 2 2.1% 3 0.9% 1 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 1.2% 10 0.8% 1 0.0% 0 5.7% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Loughborough Ibstock Village Centre 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 0.0% 0 0.9% 1 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 1.4% 12 0.0% 0 0.9% 1 2.9% 5 0.9% 1 1.0% 1 0.0% 0 3.6% 5 Long Eaton Town Centre 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 0.9% 8 0.0% 0 0.9% 1 0.0% 0 0.0% 0 1.0% 1 0.7% 1 3.6% 5 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 1.1% 9 3.8% 4 3.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.6% 5 0.0% 0 0.0% 0 1.4% 2 2.6% 2 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Internet 0.7% 6 0.8% 1 1.8% 2 0.7% 1 1.7% 2 0.0% 0 0.0% 0 0.0% 0 Other 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Fosse Park, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 217 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (None mentioned) 90.6% 773 92.4% 100 89.9% 96 83.6% 135 89.7% 83 92.3% 83 97.2% 155 90.1% 120 (Varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 218 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

3rd most money spent

Ashby-de-la-Zouch Town 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Castle Donington Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Loughborough Ibstock Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 0.3% 2 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Eaton Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Loughborough Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fosse Park, Leicester 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 219 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (None mentioned) 99.0% 844 100.0% 108 100.0% 107 96.4% 156 99.1% 92 100.0% 90 98.6% 157 100.0% 134 (Varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Q13 How does your household normally travel to the town centre/retail park where most money is spent on domestic appliances such as washing machines, fridges, cookers, TVs, video players and computers? Those who named a town centre or retail park where they spend most money on domestic appliances in the past six months at Q12

Car / van (as driver) 83.5% 423 92.2% 59 89.7% 51 83.1% 80 92.5% 50 80.3% 43 71.7% 74 83.6% 67 Car / van (as passenger) 7.8% 40 6.5% 4 5.2% 3 8.4% 8 4.5% 2 4.9% 3 14.1% 15 6.0% 5 Bus 3.6% 18 1.3% 1 5.2% 3 3.6% 3 1.5% 1 1.6% 1 2.2% 2 9.0% 7 Motorcycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Walk 4.3% 22 0.0% 0 0.0% 0 4.8% 5 1.5% 1 9.8% 5 10.9% 11 0.0% 0 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 0.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 2 1.1% 1 1.5% 1 Weighted base: 507 64 57 96 54 53 103 81 Sample: 505 77 58 83 67 61 92 67

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 220 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q14 In which town centres or retail parks have the members of your household spent most money on specialist non-food items such as china, glass, books, jewellery, photographic goods, musical instruments and sports equipment in the past six months ?

Most money spent

Ashby-de-la-Zouch Town 4.7% 40 0.0% 0 3.7% 4 11.4% 18 13.8% 13 1.9% 2 1.4% 2 0.9% 1 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 7.1% 60 0.0% 0 0.0% 0 23.6% 38 17.2% 16 2.9% 3 1.4% 2 0.9% 1 Centre Castle Donington Village 0.2% 2 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 12.4% 106 0.8% 1 12.8% 14 2.1% 3 6.9% 6 12.5% 11 21.1% 34 27.0% 36 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 3.9% 33 19.1% 21 3.7% 4 2.9% 5 3.4% 3 0.0% 0 0.7% 1 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.4% 3 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.9% 1 Park, Loughborough Ibstock Village Centre 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 11.7% 100 0.0% 0 11.0% 12 3.6% 6 5.2% 5 21.2% 19 18.3% 29 21.6% 29 Long Eaton Town Centre 0.6% 5 4.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 6.2% 53 12.2% 13 15.6% 17 0.7% 1 0.9% 1 2.9% 3 4.2% 7 9.0% 12 Lutterworth Town Centre 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 3.2% 27 18.3% 20 3.7% 4 1.4% 2 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.6% 5 0.0% 0 0.0% 0 1.4% 2 1.7% 2 1.0% 1 0.0% 0 0.0% 0 Thornborough Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.5% 4 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 3 0.0% 0 Catalogue 1.7% 15 3.8% 4 0.9% 1 0.0% 0 2.6% 2 2.9% 3 1.4% 2 1.8% 2 Internet 4.8% 41 4.6% 5 3.7% 4 7.9% 13 6.9% 6 1.9% 2 6.3% 10 0.9% 1 Other 1.6% 13 1.5% 2 3.7% 4 2.1% 3 0.9% 1 0.0% 0 0.0% 0 2.7% 4 Fosse Park, Leicester 1.1% 10 0.0% 0 2.8% 3 0.7% 1 0.0% 0 1.0% 1 2.1% 3 0.9% 1 Tamworth 0.8% 7 0.0% 0 0.0% 0 0.0% 0 5.2% 5 0.0% 0 0.7% 1 0.9% 1 Birmingham 0.6% 6 0.8% 1 0.0% 0 1.4% 2 2.6% 2 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 221 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 35.4% 302 29.0% 31 37.6% 40 37.1% 60 29.3% 27 45.2% 41 39.4% 63 29.7% 40 (None mentioned) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Varies) 1.8% 15 0.8% 1 0.0% 0 3.6% 6 3.4% 3 1.9% 2 0.0% 0 2.7% 4 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 222 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

2nd most money spent

Ashby-de-la-Zouch Town 1.0% 9 0.8% 1 0.9% 1 1.4% 2 0.9% 1 1.9% 2 1.4% 2 0.0% 0 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 1.8% 16 0.0% 0 0.0% 0 5.0% 8 5.2% 5 1.9% 2 0.7% 1 0.0% 0 Centre Castle Donington Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 1.6% 14 0.0% 0 0.0% 0 2.1% 3 1.7% 2 1.9% 2 2.1% 3 2.7% 4 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 1.7% 15 6.1% 7 0.0% 0 4.3% 7 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Loughborough Ibstock Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 2.0% 17 0.8% 1 0.9% 1 2.1% 3 0.9% 1 4.8% 4 1.4% 2 3.6% 5 Long Eaton Town Centre 0.7% 6 4.6% 5 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 1.5% 13 1.5% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 1.4% 2 6.3% 8 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 2.1% 18 7.6% 8 1.8% 2 1.4% 2 0.9% 1 0.0% 0 0.0% 0 3.6% 5 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 0.5% 4 0.8% 1 0.9% 1 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.2% 2 0.0% 0 0.0% 0 0.7% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Fosse Park, Leicester 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Tamworth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 223 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (None mentioned) 85.9% 733 76.3% 82 94.5% 101 80.7% 131 87.1% 81 88.5% 80 92.3% 147 82.9% 111 (Varies) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 224 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

3rd most money spent

Ashby-de-la-Zouch Town 0.8% 7 0.0% 0 0.0% 0 3.6% 6 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Centre B&Q, Hinckley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Blaby Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Castle Donington Village 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 0.5% 4 0.8% 1 0.0% 0 1.4% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Willowbrook 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Loughborough Ibstock Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 0.9% 8 0.0% 0 0.0% 0 2.1% 3 0.0% 0 1.0% 1 1.4% 2 0.9% 1 Long Eaton Town Centre 0.2% 2 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 0.3% 3 1.5% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 0.2% 2 0.8% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Jubilee Drive, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catalogue 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Other 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Fosse Park, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvoir Shopping Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Marlborough Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Carpet Right, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willowbrook Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Co-Op, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Retail Park, Derby 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DFS, Measham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Burton-upon-Trent 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Long Eaton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Focus, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Eastwood, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottinghamshire Makro, Leicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 225 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

MFI, Loughborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Wickes, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilkinsons, Coalville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't buy these items) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (None mentioned) 96.4% 823 93.1% 101 98.2% 105 92.9% 150 95.7% 89 99.0% 89 97.9% 156 99.1% 132 (Varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Q15 How does your household normally travel to the town centre/retail park where most money is spent on specialist non-food items such as china, glass, books, jewellery, photographic goods, musical instruments and sports equipment? Those who named a town centre or retail park where they spend most money on specialist non-food items in the past six months at Q14

Car / van (as driver) 85.5% 420 91.4% 61 79.4% 49 88.3% 79 93.0% 53 82.7% 37 80.6% 65 84.0% 76 Car / van (as passenger) 3.8% 19 3.7% 2 7.9% 5 1.3% 1 2.8% 2 5.8% 3 4.2% 3 2.7% 2 Bus 5.6% 28 4.9% 3 7.9% 5 2.6% 2 1.4% 1 7.7% 3 5.6% 4 9.3% 8 Motorcycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Walk 3.3% 16 0.0% 0 1.6% 1 6.5% 6 1.4% 1 1.9% 1 8.3% 7 1.3% 1 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 0.2% 1 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 1.5% 7 0.0% 0 3.2% 2 0.0% 0 1.4% 1 1.9% 1 1.4% 1 2.7% 2 Weighted base: 491 67 62 89 57 45 81 90 Sample: 491 81 63 77 71 52 72 75

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 226 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q16 In which town, district, local centre or out-of-centre location does your household spend most money on the following leisure activities ?

Cinema

Ashby-de-la-Zouch Town 0.8% 7 0.0% 0 1.8% 2 1.4% 2 2.6% 2 0.0% 0 0.0% 0 0.0% 0 Centre Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 11.4% 97 0.8% 1 2.8% 3 37.1% 60 27.6% 26 3.8% 3 2.8% 4 0.0% 0 Centre Castle Donington Village 0.2% 2 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 0.4% 4 0.0% 0 0.9% 1 0.0% 0 0.9% 1 1.0% 1 0.7% 1 0.0% 0 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 7.7% 66 35.1% 38 11.0% 12 5.0% 8 2.6% 2 1.0% 1 1.4% 2 1.8% 2 Hinckley Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Ibstock Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 20.5% 175 3.1% 3 28.4% 30 3.6% 6 2.6% 2 23.1% 21 37.3% 60 39.6% 53 Long Eaton Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 10.0% 85 13.7% 15 11.9% 13 0.0% 0 0.0% 0 6.7% 6 14.1% 22 21.6% 29 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 2.0% 17 11.5% 12 0.9% 1 1.4% 2 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wigston Magna Town 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Centre Other 1.4% 12 0.8% 1 1.8% 2 0.7% 1 1.7% 2 2.9% 3 0.7% 1 1.8% 2 Tamworth 4.2% 36 0.0% 0 0.0% 0 5.7% 9 24.1% 22 3.8% 3 0.7% 1 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't do these leisure 40.1% 342 34.4% 37 39.4% 42 41.4% 67 36.2% 34 56.7% 51 40.8% 65 34.2% 46 activities) (Don't know) 0.6% 5 0.0% 0 0.9% 1 1.4% 2 0.9% 1 0.0% 0 0.7% 1 0.0% 0 (No one location in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 particular) Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 227 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Pubs

Ashby-de-la-Zouch Town 13.3% 114 0.0% 0 10.1% 11 42.1% 68 18.1% 17 8.7% 8 4.9% 8 1.8% 2 Centre Blaby Town Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 1.9% 17 0.0% 0 0.0% 0 7.9% 13 1.7% 2 0.0% 0 1.4% 2 0.0% 0 Centre Castle Donington Village 3.8% 32 29.8% 32 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 17.8% 152 0.0% 0 20.2% 22 1.4% 2 1.7% 2 14.4% 13 40.1% 64 36.9% 49 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 2.5% 21 9.2% 10 2.8% 3 1.4% 2 3.4% 3 1.0% 1 1.4% 2 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ibstock Village Centre 1.8% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.3% 16 0.0% 0 0.0% 0 Kegworth Village Centre 0.8% 7 6.1% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 3.5% 30 0.8% 1 5.5% 6 1.4% 2 0.9% 1 1.9% 2 7.7% 12 4.5% 6 Long Eaton Town Centre 0.2% 2 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 3.1% 27 6.9% 7 9.2% 10 0.7% 1 0.0% 0 0.0% 0 2.1% 3 3.6% 5 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 1.4% 12 0.0% 0 0.0% 0 0.0% 0 12.9% 12 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Nottingham City Centre 0.7% 6 3.1% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.7% 1 0.0% 0 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Coalville Whitwick Village Centre 1.9% 16 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.8% 14 Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Other 4.9% 42 4.6% 5 15.6% 17 4.3% 7 8.6% 8 2.9% 3 0.0% 0 1.8% 2 Tamworth 1.4% 12 0.0% 0 0.0% 0 1.4% 2 9.5% 9 1.0% 1 0.0% 0 0.0% 0 Birmingham 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.9% 1 London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't do these leisure 38.6% 330 35.1% 38 33.9% 36 36.4% 59 42.2% 39 51.0% 46 38.7% 62 36.9% 49 activities) (Don't know) 1.0% 8 2.3% 2 0.0% 0 1.4% 2 0.0% 0 0.0% 0 1.4% 2 0.9% 1 (No one location in 0.3% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 particular) Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 228 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Restaurants

Ashby-de-la-Zouch Town 16.2% 138 1.5% 2 10.1% 11 52.9% 86 22.4% 21 7.7% 7 6.3% 10 1.8% 2 Centre Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 3.7% 31 0.8% 1 0.0% 0 11.4% 18 10.3% 10 0.0% 0 0.7% 1 0.9% 1 Centre Castle Donington Village 3.4% 29 26.0% 28 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 16.5% 141 0.8% 1 19.3% 21 2.1% 3 3.4% 3 17.3% 16 33.8% 54 32.4% 43 Cropston Drive Local 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 3.7% 31 14.5% 16 7.3% 8 2.1% 3 0.0% 0 1.0% 1 1.4% 2 0.9% 1 Hinckley Town Centre 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.0% 1 0.7% 1 0.9% 1 Ibstock Village Centre 0.9% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.7% 8 0.0% 0 0.0% 0 Kegworth Village Centre 0.3% 3 1.5% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 7.6% 65 3.1% 3 12.8% 14 1.4% 2 2.6% 2 8.7% 8 14.8% 24 9.0% 12 Long Eaton Town Centre 0.8% 7 4.6% 5 0.9% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 6.2% 53 11.5% 12 8.3% 9 0.0% 0 2.6% 2 1.9% 2 8.5% 13 10.8% 14 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.7% 6 0.0% 0 1.8% 2 0.0% 0 0.9% 1 0.0% 0 1.4% 2 0.9% 1 Centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 1.0% 8 0.0% 0 0.9% 1 0.0% 0 7.8% 7 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 1.7% 15 7.6% 8 0.9% 1 0.7% 1 0.0% 0 1.0% 1 0.7% 1 1.8% 2 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.4% 3 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Swadlincote District Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 5 Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Other 4.8% 41 1.5% 2 7.3% 8 2.1% 3 5.2% 5 8.7% 8 4.2% 7 6.3% 8 Tamworth 0.9% 8 0.0% 0 0.0% 0 0.0% 0 8.6% 8 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't do these leisure 27.6% 236 20.6% 22 25.7% 28 24.3% 39 30.2% 28 44.2% 40 26.8% 43 27.0% 36 activities) (Don't know) 1.0% 8 3.1% 3 0.0% 0 0.0% 0 4.3% 4 0.0% 0 0.7% 1 0.0% 0 (No one location in 1.0% 9 3.1% 3 1.8% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 2 particular) Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 229 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Health & fitness

Ashby-de-la-Zouch Town 12.2% 104 0.8% 1 4.6% 5 38.6% 62 25.0% 23 7.7% 7 2.8% 4 0.9% 1 Centre Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 1.3% 12 0.0% 0 0.9% 1 4.3% 7 1.7% 2 1.0% 1 0.7% 1 0.0% 0 Centre Castle Donington Village 1.0% 9 6.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Centre Coalville Town Centre 6.8% 58 0.0% 0 7.3% 8 0.7% 1 2.6% 2 4.8% 4 12.0% 19 17.1% 23 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 1.1% 9 4.6% 5 0.0% 0 2.1% 3 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ibstock Village Centre 0.8% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.8% 4 1.4% 2 0.0% 0 Kegworth Village Centre 0.4% 3 3.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 2.5% 21 0.0% 0 6.4% 7 0.7% 1 0.9% 1 1.9% 2 2.8% 4 4.5% 6 Long Eaton Town Centre 0.6% 5 4.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 1.2% 10 4.6% 5 0.9% 1 0.0% 0 0.0% 0 1.0% 1 2.1% 3 0.0% 0 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.7% 1 0.9% 1 Centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 1.0% 9 0.0% 0 0.0% 0 0.0% 0 9.5% 9 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.6% 5 0.0% 0 0.0% 0 1.4% 2 2.6% 2 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 1.2% 10 0.0% 0 0.9% 1 0.7% 1 0.0% 0 0.0% 0 4.9% 8 0.0% 0 Coalville Whitwick Village Centre 5.4% 46 0.0% 0 9.2% 10 0.0% 0 0.0% 0 4.8% 4 5.6% 9 17.1% 23 Wigston Magna Town 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Centre Other 1.3% 11 5.3% 6 2.8% 3 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.9% 1 Tamworth 0.4% 3 0.0% 0 0.0% 0 0.0% 0 3.4% 3 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't do these leisure 60.5% 516 68.7% 74 63.3% 68 50.7% 82 54.3% 50 72.1% 65 64.1% 102 55.9% 75 activities) (Don't know) 0.9% 8 0.0% 0 2.8% 3 0.7% 1 0.0% 0 0.0% 0 0.7% 1 1.8% 2 (No one location in 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 particular) Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 230 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Theatre/concerts

Ashby-de-la-Zouch Town 1.9% 16 0.8% 1 0.9% 1 5.0% 8 3.4% 3 1.9% 2 0.0% 0 0.9% 1 Centre Blaby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 1.0% 8 0.0% 0 0.0% 0 1.4% 2 5.2% 5 0.0% 0 0.7% 1 0.0% 0 Centre Castle Donington Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 1.2% 10 0.0% 0 0.0% 0 0.7% 1 0.0% 0 1.0% 1 2.8% 4 2.7% 4 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 2.6% 22 9.2% 10 2.8% 3 3.6% 6 2.6% 2 0.0% 0 0.7% 1 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ibstock Village Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 0.0% 0 Kegworth Village Centre 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 11.2% 96 1.5% 2 12.8% 14 3.6% 6 5.2% 5 14.4% 13 20.4% 33 18.0% 24 Long Eaton Town Centre 0.3% 3 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Loughborough Town Centre 3.3% 28 4.6% 5 3.7% 4 0.7% 1 0.0% 0 3.8% 3 1.4% 2 9.0% 12 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Market Harborough Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Measham Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 12.9% 110 32.8% 35 22.0% 24 11.4% 18 9.5% 9 2.9% 3 4.9% 8 9.9% 13 Oadby Town Centre 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Whitwick Village Centre 0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Wigston Magna Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Other 1.0% 8 0.8% 1 0.9% 1 0.7% 1 0.0% 0 1.0% 1 2.1% 3 0.9% 1 Tamworth 1.6% 13 0.0% 0 0.0% 0 2.9% 5 9.5% 9 0.0% 0 0.0% 0 0.0% 0 Birmingham 4.3% 36 2.3% 2 0.0% 0 5.7% 9 5.2% 5 2.9% 3 7.0% 11 4.5% 6 London 1.5% 12 0.0% 0 2.8% 3 3.6% 6 1.7% 2 1.0% 1 0.0% 0 0.9% 1 (Don't do these leisure 55.1% 470 45.8% 49 50.5% 54 57.9% 94 55.2% 51 69.2% 63 57.0% 91 51.4% 69 activities) (Don't know) 1.2% 10 0.8% 1 0.9% 1 2.1% 3 1.7% 2 0.0% 0 1.4% 2 0.9% 1 (No one location in 0.3% 2 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 particular) Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 231 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Family entertainment e.g. bingo/bowling

Ashby-de-la-Zouch Town 1.1% 9 0.0% 0 0.0% 0 4.3% 7 1.7% 2 1.0% 1 0.0% 0 0.0% 0 Centre Blaby Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Burton-upon-Trent Town 7.4% 63 0.0% 0 3.7% 4 22.9% 37 14.7% 14 2.9% 3 2.8% 4 0.9% 1 Centre Castle Donington Village 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 5.3% 45 0.8% 1 5.5% 6 1.4% 2 0.9% 1 7.7% 7 12.0% 19 7.2% 10 Cropston Drive Local 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Coalville Derby City Centre 3.3% 28 16.8% 18 4.6% 5 1.4% 2 0.9% 1 1.0% 1 0.7% 1 0.0% 0 Hinckley Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ibstock Village Centre 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.9% 1 4.8% 4 0.0% 0 0.0% 0 Kegworth Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 12.8% 109 3.1% 3 15.6% 17 1.4% 2 0.9% 1 7.7% 7 26.1% 42 27.9% 37 Long Eaton Town Centre 0.3% 3 1.5% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Loughborough Town Centre 1.8% 16 0.8% 1 3.7% 4 0.7% 1 0.0% 0 2.9% 3 1.4% 2 3.6% 5 Lutterworth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Market Harborough Town 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Centre Measham Village Centre 0.5% 4 0.0% 0 0.0% 0 0.0% 0 4.3% 4 0.0% 0 0.0% 0 0.0% 0 Melton Mowbray Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Norris Hill Local Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 1.7% 15 8.4% 9 1.8% 2 0.7% 1 0.0% 0 0.0% 0 0.7% 1 0.9% 1 Oadby Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote District Centre 0.4% 3 0.0% 0 0.0% 0 1.4% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Thornborough Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coalville Uppingham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Retail Park, 0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Coalville Whitwick Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Wigston Magna Town 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Centre Other 0.7% 6 0.8% 1 0.0% 0 0.7% 1 0.9% 1 1.9% 2 0.7% 1 0.0% 0 Tamworth 0.9% 8 0.0% 0 0.0% 0 1.4% 2 4.3% 4 0.0% 0 0.0% 0 0.9% 1 Birmingham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't do these leisure 61.6% 526 67.2% 73 63.3% 68 61.4% 99 68.1% 63 69.2% 63 51.4% 82 58.6% 78 activities) (Don't know) 0.5% 4 0.0% 0 0.9% 1 0.7% 1 0.0% 0 0.0% 0 1.4% 2 0.0% 0 (No one location in 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 particular) Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Q17 Which of the following do you consider to be your nearest Town/Village Centre within North West Leicestershire?

Ashby-de-la-Zouch Town 30.9% 263 6.1% 7 22.9% 25 91.4% 148 51.7% 48 16.3% 15 10.6% 17 3.6% 5 Centre Coalville Town Centre 45.6% 389 3.8% 4 67.9% 73 3.6% 6 2.6% 2 41.3% 37 86.6% 138 96.4% 129 Castle Donington Village 12.5% 106 89.3% 97 9.2% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Ibstock Village Centre 5.5% 47 0.0% 0 0.0% 0 0.0% 0 4.3% 4 42.3% 38 2.8% 4 0.0% 0 Measham Village Centre 5.5% 47 0.8% 1 0.0% 0 5.0% 8 41.4% 38 0.0% 0 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 232 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q18 What are the best features of (Town/Village Centre MENTIONED AT Q17) ?

Near / convenient 30.1% 256 20.6% 22 29.4% 31 32.9% 53 29.3% 27 31.7% 29 33.1% 53 30.6% 41 Good public transport links 1.3% 11 3.1% 3 0.9% 1 1.4% 2 0.0% 0 1.0% 1 0.7% 1 1.8% 2 Parking is easy 2.9% 25 0.8% 1 7.3% 8 3.6% 6 3.4% 3 1.9% 2 2.8% 4 0.9% 1 Parking is cheap 0.9% 8 0.8% 1 1.8% 2 0.0% 0 1.7% 2 0.0% 0 1.4% 2 0.9% 1 Lack of congestion on roads 0.4% 3 0.8% 1 0.0% 0 0.0% 0 1.7% 2 1.0% 1 0.0% 0 0.0% 0 Pedestrianised streets 0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Little traffic-pedestrian 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 0.0% 0 conflict Good directional signs to 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 town Convenient drop-off / pick- 0.3% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.9% 1 up stops for buses / good location of the bus station Ease of access to all (with 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.9% 1 pushchairs, wheelchairs etc) Well signposted route ways / 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 good local maps General cleanliness of 0.7% 6 0.0% 0 0.9% 1 0.7% 1 0.9% 1 1.9% 2 0.0% 0 0.9% 1 shopping streets Feels safe / absence of 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 threatening individuals / groups Presence of police / other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 security measures Nice street furniture / floral 1.3% 12 0.0% 0 0.9% 1 4.3% 7 1.7% 2 1.0% 1 0.7% 1 0.0% 0 displays Nice busy feel 1.1% 9 0.8% 1 0.0% 0 2.9% 5 0.9% 1 1.9% 2 0.0% 0 0.9% 1 Not too crowded 2.3% 20 2.3% 2 0.9% 1 6.4% 10 1.7% 2 1.9% 2 0.7% 1 0.9% 1 Character / atmosphere 6.3% 53 9.9% 11 1.8% 2 19.3% 31 4.3% 4 4.8% 4 0.0% 0 0.9% 1 Historic buildings / tourist 3.7% 32 1.5% 2 4.6% 5 11.4% 18 6.0% 6 0.0% 0 0.0% 0 0.9% 1 attractions Selection / choice of 6.4% 54 3.1% 3 6.4% 7 11.4% 18 6.0% 6 6.7% 6 4.2% 7 5.4% 7 independent / specialist shops Selection / choice of multiple 7.4% 63 7.6% 8 6.4% 7 10.0% 16 15.5% 14 5.8% 5 1.4% 2 7.2% 10 shops Quality of shops 4.9% 42 6.9% 7 4.6% 5 7.9% 13 4.3% 4 2.9% 3 3.5% 6 3.6% 5 Prices 0.5% 4 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Range of places to eat 1.5% 13 3.1% 3 0.0% 0 2.1% 3 0.0% 0 3.8% 3 0.0% 0 1.8% 2 Range of pubs / bars 2.3% 20 2.3% 2 0.9% 1 5.0% 8 0.0% 0 2.9% 3 1.4% 2 2.7% 4 Range of services (banks, 1.1% 9 1.5% 2 0.9% 1 0.7% 1 3.4% 3 1.0% 1 0.7% 1 0.0% 0 insurance, hairdressers etc) Presence / quality of 1.7% 14 0.0% 0 2.8% 3 0.7% 1 3.4% 3 0.0% 0 2.1% 3 2.7% 4 museums / library etc Other 2.1% 18 2.3% 2 0.0% 0 2.1% 3 4.3% 4 4.8% 4 0.7% 1 1.8% 2 Local market 1.1% 9 2.3% 2 0.0% 0 0.7% 1 1.7% 2 1.9% 2 0.7% 1 0.9% 1 Good supermarket(s) / food 1.4% 12 1.5% 2 1.8% 2 1.4% 2 2.6% 2 1.0% 1 0.7% 1 0.9% 1 shopping Easily accessible 0.9% 8 5.3% 6 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Good school(s) 0.8% 7 3.8% 4 0.0% 0 1.4% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Good leisure facilities 1.5% 13 0.0% 0 0.0% 0 1.4% 2 6.0% 6 1.9% 2 2.1% 3 0.0% 0 Familiarity 0.7% 6 2.3% 2 0.9% 1 0.0% 0 0.9% 1 1.0% 1 0.7% 1 0.0% 0 Has retained tradition / 0.9% 7 0.8% 1 0.0% 0 2.1% 3 0.9% 1 0.0% 0 0.0% 0 1.8% 2 individuality Compact 0.9% 8 0.8% 1 1.8% 2 0.7% 1 0.9% 1 1.0% 1 0.7% 1 0.9% 1 Friendly people 0.4% 4 0.8% 1 0.9% 1 0.7% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 It has everything you need 0.6% 5 0.8% 1 0.0% 0 2.1% 3 0.9% 1 0.0% 0 0.0% 0 0.0% 0 (Don't know) 8.6% 74 13.0% 14 6.4% 7 8.6% 14 9.5% 9 6.7% 6 10.6% 17 5.4% 7 (Nothing in particular) 29.3% 250 21.4% 23 37.6% 40 12.9% 21 14.7% 14 33.7% 30 40.8% 65 42.3% 57 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 233 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q19 What are the worst features of (Town/Village Centre MENTIONED AT Q17) ?

Unsafe for pedestrians / 1.1% 9 1.5% 2 0.9% 1 1.4% 2 0.9% 1 0.0% 0 0.7% 1 1.8% 2 traffic conflict Not enough pedestrianisation 0.9% 7 0.0% 0 0.0% 0 0.7% 1 0.0% 0 2.9% 3 0.7% 1 1.8% 2 Difficulties in parking 13.9% 119 3.1% 3 10.1% 11 32.9% 53 21.6% 20 8.7% 8 4.9% 8 11.7% 16 Parking is expensive 21.0% 179 2.3% 2 16.5% 18 29.3% 47 16.4% 15 12.5% 11 26.1% 42 32.4% 43 Poor public t ransport links 2.6% 22 0.8% 1 1.8% 2 5.0% 8 4.3% 4 1.9% 2 1.4% 2 2.7% 4 Road congestion 3.6% 31 2.3% 2 9.2% 10 4.3% 7 6.9% 6 1.9% 2 0.0% 0 2.7% 4 Poor directional signs to the 0.9% 7 0.0% 0 2.8% 3 0.0% 0 0.9% 1 0.0% 0 0.7% 1 1.8% 2 town centre Poor signage / routeways 0.3% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 within centre / lack of maps of centre Inconvenient location of bus 0.2% 2 0.8% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 stops / bus station Difficulties with pushchairs, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 wheelchairs etc Dirty shopping streets 5.3% 45 0.8% 1 2.8% 3 2.1% 3 4.3% 4 11.5% 10 4.2% 7 12.6% 17 Feels unsafe / presence of 2.1% 18 2.3% 2 2.8% 3 0.7% 1 3.4% 3 3.8% 3 0.7% 1 2.7% 4 threatening individuals / groups Lack of police presence / 1.2% 10 0.8% 1 0.9% 1 2.9% 5 1.7% 2 0.0% 0 0.0% 0 1.8% 2 other security measures Lack of street furniture / 1.3% 11 0.8% 1 1.8% 2 0.0% 0 1.7% 2 1.9% 2 0.7% 1 2.7% 4 floral displays Not busy enough 1.1% 9 0.8% 1 0.9% 1 0.7% 1 0.9% 1 1.0% 1 1.4% 2 1.8% 2 Over-crowded 0.7% 6 0.8% 1 0.0% 0 0.7% 1 0.9% 1 1.0% 1 0.0% 0 1.8% 2 General lack of choice of 22.7% 194 9.9% 11 26.6% 28 12.9% 21 12.1% 11 21.2% 19 30.3% 48 41.4% 55 multiple shops General lack of independent / 18.4% 157 7.6% 8 17.4% 19 7.1% 12 7.8% 7 20.2% 18 28.9% 46 35.1% 47 specialist shops Quality of shops is 18.1% 154 6.1% 7 14.7% 16 3.6% 6 5.2% 5 18.3% 17 40.8% 65 29.7% 40 inadequate Shops too small 11.9% 101 3.1% 3 9.2% 10 2.1% 3 3.4% 3 12.5% 11 28.2% 45 18.9% 25 Lack of a large supermarket 6.9% 59 0.8% 1 7.3% 8 2.9% 5 3.4% 3 10.6% 10 16.2% 26 5.4% 7 Inadequate range of places to 2.5% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.7% 7 8.5% 13 0.9% 1 eat Inadequate range of services 2.7% 23 0.8% 1 0.9% 1 0.0% 0 2.6% 2 9.6% 9 4.2% 7 2.7% 4 Poor opening times 0.5% 5 0.8% 1 0.0% 0 0.0% 0 0.9% 1 1.9% 2 0.0% 0 0.9% 1 Poorly maintained public 2.4% 21 0.8% 1 1.8% 2 0.7% 1 3.4% 3 4.8% 4 2.8% 4 3.6% 5 realm (paving, buildings, etc) Other 3.5% 30 3.1% 3 2.8% 3 5.0% 8 4.3% 4 4.8% 4 1.4% 2 3.6% 5 Everything 1.9% 16 0.8% 1 3.7% 4 0.7% 1 1.7% 2 1.9% 2 3.5% 6 0.9% 1 Noise pollution 1.9% 16 13.7% 15 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lack of leisure facilities 3.1% 27 8.4% 9 0.0% 0 2.1% 3 1.7% 2 3.8% 3 4.9% 8 0.9% 1 Run down area / drab 4.1% 35 2.3% 2 5.5% 6 0.0% 0 2.6% 2 1.9% 2 4.9% 8 10.8% 14 surroundings / empty shops Poor nightlife / poor range of 0.9% 8 1.5% 2 0.0% 0 0.7% 1 0.9% 1 1.9% 2 1.4% 2 0.0% 0 pubs / clubs (Don't know) 9.3% 79 21.4% 23 9.2% 10 7.1% 12 11.2% 10 9.6% 9 8.5% 13 1.8% 2 (Nothing in particular) 14.1% 120 23.7% 26 8.3% 9 17.9% 29 15.5% 14 25.0% 23 7.0% 11 6.3% 8 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 234 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q20 How could (Town/Village Centre MENTIONED AT Q17) best be improved ?

New shops 31.2% 266 16.8% 18 35.8% 38 12.1% 20 14.7% 14 36.5% 33 54.2% 86 42.3% 57 New, bigger supermarket 16.8% 144 8.4% 9 9.2% 10 4.3% 7 7.8% 7 23.1% 21 35.2% 56 25.2% 34 Better choice of shops in 37.0% 315 14.5% 16 34.9% 37 20.7% 34 20.7% 19 40.4% 36 63.4% 101 54.1% 72 general Better quality of shops 28.9% 247 13.7% 15 27.5% 29 10.7% 17 17.2% 16 33.7% 30 50.0% 80 44.1% 59 More priority of pedestrians 3.9% 33 0.0% 0 1.8% 2 2.1% 3 0.9% 1 10.6% 10 8.5% 13 2.7% 4 More shelter from wind / 1.1% 9 0.0% 0 0.9% 1 0.0% 0 0.0% 0 7.7% 7 0.0% 0 0.9% 1 rain Improve appearance / 8.4% 72 6.1% 7 11.9% 13 1.4% 2 5.2% 5 9.6% 9 6.3% 10 19.8% 26 environment of centre Remove litter more often 2.8% 24 1.5% 2 1.8% 2 2.9% 5 2.6% 2 5.8% 5 2.1% 3 3.6% 5 More parking 14.4% 123 3.1% 3 12.8% 14 33.6% 54 25.0% 23 5.8% 5 8.5% 13 7.2% 10 Cheaper parking 21.4% 182 3.1% 3 17.4% 19 27.9% 45 16.4% 15 19.2% 17 23.9% 38 33.3% 45 More accessible car parking 3.8% 32 0.0% 0 4.6% 5 10.0% 16 5.2% 5 1.9% 2 1.4% 2 1.8% 2 Better bus services to the 1.7% 15 2.3% 2 2.8% 3 2.9% 5 1.7% 2 1.0% 1 1.4% 2 0.0% 0 centre Improved security measures 1.5% 13 1.5% 2 0.9% 1 2.9% 5 2.6% 2 1.0% 1 1.4% 2 0.0% 0 Better signposting within the 0.5% 4 0.0% 0 0.9% 1 0.0% 0 0.0% 0 1.0% 1 0.7% 1 0.9% 1 town New / relocated bus stops 0.5% 4 0.0% 0 1.8% 2 0.0% 0 0.0% 0 1.0% 1 0.7% 1 0.0% 0 More / better night-life 2.1% 18 3.8% 4 1.8% 2 0.7% 1 1.7% 2 0.0% 0 2.8% 4 3.6% 5 More / better eating places 2.4% 21 0.8% 1 1.8% 2 0.0% 0 1.7% 2 7.7% 7 2.1% 3 4.5% 6 More / better cultural 2.2% 19 0.8% 1 4.6% 5 1.4% 2 2.6% 2 2.9% 3 1.4% 2 2.7% 4 facilities Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A new cinema 2.4% 21 0.8% 1 0.9% 1 0.7% 1 0.0% 0 1.9% 2 8.5% 13 1.8% 2 More / improved leisure 2.7% 23 7.6% 8 3.7% 4 0.7% 1 3.4% 3 4.8% 4 1.4% 2 0.0% 0 facilities More / improved 0.8% 7 0.0% 0 0.9% 1 0.7% 1 0.9% 1 1.9% 2 0.0% 0 1.8% 2 entertainment facilities More / improved facilities 2.2% 19 3.1% 3 1.8% 2 4.3% 7 4.3% 4 1.9% 2 0.7% 1 0.0% 0 for children Reduce noise pollution in the 1.4% 12 5.3% 6 0.9% 1 2.1% 3 0.9% 1 1.0% 1 0.0% 0 0.0% 0 area Improved traffic system 1.2% 10 3.8% 4 1.8% 2 0.0% 0 3.4% 3 0.0% 0 0.7% 1 0.0% 0 More general amenities 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 0.7% 1 0.9% 1 (Don’t know) 10.4% 89 23.7% 26 13.8% 15 10.7% 17 12.9% 12 9.6% 9 2.1% 3 5.4% 7 (None mentioned) 8.1% 69 13.0% 14 2.8% 3 9.3% 15 12.9% 12 12.5% 11 5.6% 9 3.6% 5 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

SEX Sex of respondent.

Male 33.7% 287 24.4% 26 40.4% 43 40.0% 65 29.3% 27 30.8% 28 36.6% 58 29.7% 40 Female 66.3% 566 75.6% 82 59.6% 64 60.0% 97 70.7% 66 69.2% 63 63.4% 101 70.3% 94 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

AGE Could I ask, how old are you ?

18 to 24 3.2% 27 4.6% 5 4.6% 5 2.1% 3 0.9% 1 2.9% 3 4.9% 8 1.8% 2 25 to 34 11.5% 98 11.5% 12 3.7% 4 12.1% 20 9.5% 9 11.5% 10 16.9% 27 11.7% 16 35 to 44 20.7% 176 20.6% 22 25.7% 28 22.1% 36 22.4% 21 17.3% 16 20.4% 33 16.2% 22 45 to 54 21.9% 187 19.1% 21 29.4% 31 22.1% 36 22.4% 21 19.2% 17 16.9% 27 25.2% 34 55 to 64 20.6% 176 22.9% 25 22.0% 24 16.4% 27 30.2% 28 20.2% 18 17.6% 28 19.8% 26 65 + 21.5% 184 20.6% 22 13.8% 15 25.0% 40 14.7% 14 26.9% 24 22.5% 36 24.3% 32 (Refused) 0.7% 6 0.8% 1 0.9% 1 0.0% 0 0.0% 0 1.9% 2 0.7% 1 0.9% 1 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

CAR How many cars does your household own or have the use of ?

None 8.9% 76 11.5% 12 2.8% 3 7.1% 12 5.2% 5 11.5% 10 12.7% 20 9.9% 13 One 40.3% 344 30.5% 33 33.9% 36 38.6% 62 34.5% 32 50.0% 45 48.6% 77 43.2% 58 Two 40.1% 342 48.1% 52 49.5% 53 42.1% 68 47.4% 44 28.8% 26 30.3% 48 37.8% 51 Three or more 10.1% 86 9.2% 10 12.8% 14 12.1% 20 12.9% 12 5.8% 5 8.5% 13 9.0% 12 (Refused) 0.6% 5 0.8% 1 0.9% 1 0.0% 0 0.0% 0 3.8% 3 0.0% 0 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research by Zone (weighted) North West Leicestershire Shopping Survey Page 235 Weighted: for Roger Tym and Partners January 2005

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

CA2 Is there a car usually available for shopping and leisure purposes ?

Always available 75.4% 643 77.9% 84 82.6% 88 77.9% 126 69.8% 65 75.0% 68 70.4% 112 74.8% 100 Usually available 16.1% 138 12.2% 13 11.0% 12 16.4% 27 25.0% 23 13.5% 12 19.7% 31 14.4% 19 Rarely available 1.3% 11 0.0% 0 2.8% 3 0.7% 1 0.0% 0 3.8% 3 0.7% 1 1.8% 2 Never available 5.6% 47 8.4% 9 2.8% 3 3.6% 6 3.4% 3 4.8% 4 7.0% 11 8.1% 11 (Refused) 1.6% 14 1.5% 2 0.9% 1 1.4% 2 1.7% 2 2.9% 3 2.1% 3 0.9% 1 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

WOR Which of the following best describes the chief wage earner of your household's current employment situation ?

Working full time 56.3% 480 59.5% 64 65.1% 70 55.0% 89 63.8% 59 43.3% 39 54.2% 86 54.1% 72 Working part time 7.7% 66 6.9% 7 6.4% 7 6.4% 10 4.3% 4 11.5% 10 9.9% 16 8.1% 11 Unemployed 2.8% 24 1.5% 2 3.7% 4 2.9% 5 4.3% 4 2.9% 3 2.8% 4 1.8% 2 Retired 29.7% 253 31.3% 34 22.9% 25 30.7% 50 26.7% 25 35.6% 32 28.9% 46 31.5% 42 A housewife 2.3% 20 0.0% 0 0.9% 1 3.6% 6 0.0% 0 3.8% 3 2.1% 3 4.5% 6 A student 0.3% 2 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Refused) 1.0% 9 0.8% 1 0.9% 1 0.0% 0 0.9% 1 2.9% 3 2.1% 3 0.0% 0 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

SEG Socio-economic group

A 4.8% 41 4.6% 5 5.5% 6 10.0% 16 4.3% 4 1.0% 1 2.8% 4 3.6% 5 B 16.1% 138 23.7% 26 11.9% 13 20.7% 34 15.5% 14 14.4% 13 11.3% 18 15.3% 20 C1 21.2% 180 20.6% 22 22.9% 25 21.4% 35 25.0% 23 18.3% 17 18.3% 29 22.5% 30 C2 32.7% 279 30.5% 33 37.6% 40 25.7% 42 25.9% 24 36.5% 33 33.8% 54 39.6% 53 D 19.4% 165 14.5% 16 18.3% 20 17.9% 29 26.7% 25 18.3% 17 23.9% 38 16.2% 22 E 2.3% 20 0.8% 1 0.9% 1 1.4% 2 0.9% 1 7.7% 7 3.5% 6 1.8% 2 (Refused) 3.5% 30 5.3% 6 2.8% 3 2.9% 5 1.7% 2 3.8% 3 6.3% 10 0.9% 1 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

ZON Zone:

Zone 1 12.7% 108 100.0% 108 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 2 12.6% 107 0.0% 0 100.0% 107 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 3 19.0% 162 0.0% 0 0.0% 0 100.0% 162 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 4 10.9% 93 0.0% 0 0.0% 0 0.0% 0 100.0% 93 0.0% 0 0.0% 0 0.0% 0 Zone 5 10.6% 90 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 90 0.0% 0 0.0% 0 Zone 6 18.7% 159 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 159 0.0% 0 Zone 7 15.7% 134 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 134 Weighted base: 853 108 107 162 93 90 159 134 Sample: 853 131 109 140 116 104 142 111

Column %ges. 090105 NEMS market research

North West Leicestershire District Council RETAIL CAPACITY STUDY

Annex 2: Household Survey Technical Paper – Methodology and Results June 2005

ROGER TYM & PARTNERS

3 Museum Square Leicester LE1 6UF t 0116 249 3970 f 0116 249 3971 e [email protected] w www.tymconsult.com

This document is formatted for double-sided printing.

CONTENTS

1 HOUSEHOLD SURVEY METHODOLOGY ...... 5 2 SHOPPING FOR FOOD AND GROCERIES ...... 7 Main Spend Locations – Q01...... 7 Linked Spending Trips – Q02 ...... 8 Mode of Travel for Main Food and Grocery Spending – Q03...... 8 Secondary Food and Grocery Spending Locations – Q04 and Q05 ...... 8 3 SHOPPING FOR CLOTHES AND SHOES...... 11 Main Spend Locations – Q06...... 11 Mode of Travel for Clothes and Food Spending – Q07...... 11 4 SHOPPING FOR FURNITURE, CARPETS AND SOFT HOUSEHOLD FURNISHINGS ...13 Main Spend Location – Q08 ...... 13 Mode of Travel for Furniture, Carpets and Soft Household Furnishings Spending – Q09... 13 5 SHOPPING FOR DIY AND DECORATING GOODS ...... 15 Main Spend Location – Q10 ...... 15 Mode of Travel for DIY and Decorating Goods Spending – Q11 ...... 15 6 SHOPPING FOR DOMESTIC APPLIANCES ...... 17 Main Spend Location – Q12 ...... 17 Mode of Travel for Spending on Domestic Appliances – Q13...... 17 7 SHOPPING FOR SPECIALIST COMPARISON GOODS...... 19 Main Spend Location – Q14 ...... 19 Mode of Travel for Spending on Specialist Comparison Goods – Q15 ...... 19 8 LEISURE VISITS ...... 21 Cinemas – Q16...... 21 Pubs – Q16...... 21 Restaurants – Q16...... 21 Health and Fitness – Q16 ...... 21 Theatres/Concerts – Q16...... 21 Family Entertainment (Bingo/Bowling) – Q16 ...... 22 9 KEY FEATURES OF NORTH WEST LEICESTERSHIRE’S TOWN/VILLAGE CENTRES.23 Nearest Town/Village Centre – Q17 ...... 23 Best Features of Town/Village Centre – Q18...... 23 Worst Features of Town/Village Centre – Q19 ...... 24 Suggested Improvements to Town/Village Centre – Q20 ...... 25 10 SOCIO-ECONOMIC CHARACTERISTICS...... 27

APPENDIX 1 – SURVEY QUESTIONNAIRE

North West Leicestershire District Council Annex 2: Household Survey and Technical Paper – Methodology & Results

1 HOUSEHOLD SURVEY METHODOLOGY

1.1 An important input into the retail capacity study was the findings of a telephone survey of 853 households resident in seven zones encompassing the administrative boundary of North West Leicestershire District, as shown in Figure 6.1 of the main report. The survey was undertaken in January 2005 by NEMS, using the questionnaire which appears as Appendix 1 to this technical paper. The main purposes of the survey were to establish: the shop or shopping centre in which the household had spent most on food and groceries in the preceding six months; the secondary spending location for food and groceries; the town centre/retail park in which members of the household had spent most on each of the following goods, in the preceding six months: - clothes and shoes; - furniture/carpets/soft household furnishings; - DIY and decorating goods; - white electrical goods; and - specialist non-food items such as books, jewellery, photographic goods, toys and sports equipment. the main location visited for various types of commercial leisure activities (visits to cinemas, restaurants, pubs/bars and theatres/concert halls); main mode of travel for various types of shopping trips; the incidence of linked shopping and leisure expenditure on the same trip; the features considered best and worst about households’ nearest Town/Village Centre within North West Leicestershire; and suggested improvements to each of the five North West Leicestershire study centres. 1.2 The 853 successful interviews is a fully representative sample, with a minimum of 100 responding households from each of the seven survey zones shown in Figure 6.1, and with all results weighted to reflect the actual distribution of households across North West Leicestershire in the year 2001. NEMS states that for a sample of 850 interviews in North West Leicestershire the confidence interval is 95 per cent plus or minus 3.4 per cent. Thus, for example, when the survey sample suggests that 30.5 per cent of responding households in zone 1 spend most money on clothes and shoes in Derby City Centre, we can be confident that the actual proportion of the total population in zone 1 who spend most money on clothes and shoes in Derby City Centre is between 27.1 per cent and 33.9 per cent (30.5 ±3.4). 1.3 The results for each question in the questionnaire are presented in the spreadsheets in the separately bound Annex 1 to the main report.

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2 SHOPPING FOR FOOD AND GROCERIES Main Spend Locations – Q01 2.1 Table 1 sets out the top four destinations for main food and grocery spending for residents of each of the seven survey zones. For all zones, with the exception of zone 1 (Castle Donington and Kegworth and Whatton wards), the top four main food and groceries locations account for at least 80 per cent of the respondent households. Table 1 – Shop Where Household Spent Most on Food and Groceries over Past Six Months

Top Four Responses - % of Households Resident in Each Zone

Survey 1 2 3 4 Zone

Co-op, Borough Asda, Long Sainsbury’s, Tesco Express, 1 26% Street, Castle 16% 8% 8% Eaton Loughborough Long Eaton Donington

Morrisons, Tesco, Ashby- Sainsbury’s, Co-op, Bridge 2 38% 31% 8% 6% Coalville de-la-Zouch Loughborough Street, Coalville

Tesco, Somerfield, Sainsbury’s, Morrisons, 3 Ashby-de- 56% Ashby-de-la- 19% 9% 6% Swadlincote Coalville la-Zouch Zouch

Tesco, Somerfield, Morrisons, Sainsbury’s, 4 Ashby-de- 53% 13% 10% 4% Coalville Ashby-de-la- Swadlincote la-Zouch Zouch

Morrisons, Tesco, Ashby- Kwik Save, 5 33% Co-op, Ibstock 27% 26% 2% Coalville de-la-Zouch Coalville

Morrisons, Tesco, Ashby- Co-op, Bridge Kwik Save, 6 51% 13% 9% 7% Coalville de-la-Zouch Street, Coalville Coalville

Morrisons, Tesco, Ashby- Co-op, Bridge Kwik Save, 7 66% 10% 5% 5% Coalville de-la-Zouch Street, Coalville Coalville

2.2 The key findings from the household survey in terms of main food and grocery shopping patterns are as follows: for residents in zone 1 Asda at Long Eaton is the dominant store for food and grocery shopping, followed by the Co-op in Castle Donington; in zone 2 the Morrisons at Coalville and Tesco at Ashby-de-la-Zouch receive similar market shares, each attracting the custom of approximately one third of zone 2 residents; in zone 3 the Tesco at Ashby-de-la-Zouch is dominant, as might have been expected, and together the Tesco and Somerfield stores in the town account for three quarters of zone 3 residents’ main food and groceries spend; the Tesco at Ashby-de-la-Zouch is also the primary food store for zone 4 residents; in zone 5 no single store is dominant, with Morrisons at Coalville, the Co-op at Ibstock, and Tesco at Ashby-de-la-Zouch all achieving similar market shares;

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for residents in zone 6 it is the Morrisons store at Coalville which is dominant; and in zone 7 the Morrisons at Coalville is the main food and grocery location for two-thirds of households. Linked Spending Trips – Q02 2.3 Approximately 58 per cent of the respondents stated that they never combine a main food and grocery spend with visits to other, non-food shops, leisure or service outlets on the same trip. More positively, 21 per cent of households sometimes undertake such linked spend visits, and an additional 11 per cent normally or always undertake linked trips. 2.4 Zone 7 and zone 6 have the largest proportion of households who either always, normally or sometimes undertake linked shopping and leisure trips with food and grocery shopping, with 43 per cent and 38 per cent of households carrying out linked visits respectively. For both zones 6 and 7 the food store with which linked trips will be undertaken is Morrisons at Coalville, which is dominant in both zones. Mode of Travel for Main Food and Grocery Spending – Q03 2.5 Just under 90 per cent of respondents stated that the car/van was their main mode of travel for main food and grocery trips (either as driver or a passenger), with only 5 per cent usually walking for this type of shopping and just 5 per cent reliant on the bus. Reliance on the car is highest in zone 4, at 95 per cent of households, and lowest in zone 6, at 84 per cent. Walking is the usual mode for at least 5 per cent of the households in zones 3, 5 and 6, and the bus is the usual mode for at least 5 per cent of the households in zones 2, 6 and 7. Secondary Food and Grocery Spending Locations – Q04 and Q05 2.6 Sixty three per cent of responding households were able to name a ‘top up’ food and grocery spend location. In all survey zones the anchor stores of North West Leicestershire town centres represent important secondary spend locations for food and groceries, as shown in Table 2. Most notably, Tesco at Ashby-de-la-Zouch and/or Morrisons at Coalville provide important secondary spend locations for households in six out of the seven zones. In zone 5 the Co-op at Ibstock provides ‘top up’ food and grocery shopping for two-thirds of resident households.

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Table 2 – Second Highest Spend Destination for Food and Groceries

Top Two Responses - % of Households Resident in Each Zone

Survey 1 2 Zone

1 Co-op, Borough Street, Castle 44% Co-op, Station Road, Castle Donington 16% Donington

2 Tesco, Ashby-de-la-Zouch 19% Morrisons, Coalville 17%

3 Somerfield, Ashby-de-la-Zouch 32% Tesco, Ashby-de-la-Zouch 20%

4 Tesco, Ashby-de-la-Zouch 21% Co-op, Measham 19%

5 Co-op, Ibstock 64% Morrisons, Coalville 6%

6 Co-op, Bridge Street, Coalville 17% Morrisons, Coalville 15%

7 Morrisons, Coalville 26% Co-op, Cropston Drive, Coalville 13%

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3 SHOPPING FOR CLOTHES AND SHOES Main Spend Locations – Q06 3.1 Households were asked to name up to three town/district centres/retail parks in which the most money had been spent on clothes and shoes in the previous six months. On the first answer, Leicester City Centre was the top location for 28 per cent of all households in the survey area, followed by Burton-upon-Trent Town Centre (12 per cent), Coalville Town Centre (9 per cent), Nottingham City Centre (6 per cent) and Derby City Centre (6 per cent). All other centres had overall market shares of approximately 5 per cent or less. Leicester City Centre is the main location for clothes and shoes spending for residents of four of the seven zones (Table 3); Burton-upon-Trent Town Centre is the main location for zones 3 and 4, and Derby City Centre is the main location for residents of zone 1. Coalville Town Centre was the main location for clothes and shoes spending for approximately 15 per cent of households in zones 5, 6 and 7. Table 3 – Town/District Centres Where Most Money on Clothes and Shoes Has Been Spent in Last Six Months

Top Two Responses - % of Households Resident in Each Zone

Survey 1 2 Zone

1 Derby City Centre 31% Nottingham City Centre 26%

2 Leicester City Centre 31% Loughborough Town Centre 16%

3 Burton-Upon-Trent Town Centre 31% Leicester City Centre 15%

4 Burton-Upon-Trent Town Centre 32% Tamworth 10%

5 Leicester City Centre 40% Coalville Town Centre 14%

6 Leicester City Centre 47% Coalville Town Centre 16%

7 Leicester City Centre 44% Coalville Town Centre 15%

3.2 Only 26 per cent of respondents named a second location. Leicester City Centre (6 per cent), Nottingham City Centre (4 per cent), Derby City Centre (3 per cent), and Burton-upon-Trent Town Centre (3 per cent) were the only locations mentioned as the second location by three per cent or more of respondents. Only 5 per cent of all respondents gave a third ranking location. Mode of Travel for Clothes and Food Spending – Q07 3.3 Car (either as driver or passenger) was the main mode of travel for 89 per cent of households undertaking clothes and shoes shopping trips; this is the same proportion as for food and grocery shopping which attracts a 90 per cent car mode share. However, the bus mode share is higher for clothes and shoes shopping, at 8 per cent (compared to 5 per cent for food/groceries), and the walk mode for clothes and shoes is lower at just 2 per cent (compared to 5 per cent for food/groceries). 3.4 There is a degree of geographical variation in the use of the car mode for clothes and shoes shopping; zones 6 and 7 have the lowest car mode shares at 83 per cent and 85 per cent, respectively, whereas zones 2, 3 and 4 have the highest car mode shares at 92 per cent, 94 per cent and 94 per cent respectively.

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4 SHOPPING FOR FURNITURE, CARPETS AND SOFT HOUSEHOLD FURNISHINGS Main Spend Location – Q08 4.1 Households were asked to name up to three town/district centres/retail parks in which most money had been spent on furniture, carpets and soft household furnishings in the past six months. On the first answer, Leicester City Centre and Coalville Town Centre were equally named by the largest proportion of households (10 per cent each), followed by Burton-upon-Trent Town Centre (5 per cent) and Loughborough Town Centre (5 per cent). All other town centres or retail parks had market shares of four per cent or less. However, the overall top response was ‘don’t buy’ these types of goods, which accounted for 46 per cent of households. 4.2 Leicester City Centre accounts for the highest share of households for this form of comparison shopping in zones 2, 5 and 7 (Table 4). Burton-Upon-Trent Town Centre has the highest market share from residents in zones 3 and 4; Coalville Town Centre is the most frequently named destination for residents of zone 6; and Derby City Centre achieves the highest market share in zone 1. Coalville Town Centre is an important location for furniture, carpets and soft household furnishings retailing in zones 5, 6 and 7, and Ashby-de-la-Zouch is a frequently named destination in zones 3 and 4. Table 4 – Town/District Centres Where Most Money on Furniture, Carpets and Soft Household Furnishings Has Been Spent in Last Six Months

Top Two Responses - % of Resident Households in Each Zone

Survey 1 2 Zone

1 Derby City Centre 17% Nottingham City Centre 12%

2 Leicester City Centre 10% Loughborough Town Centre 9%

3 Burton-Upon-Trent Town Centre 16% Ashby-de-la-Zouch Town Centre 6%

4 Burton-Upon-Trent Town Centre 14% Ashby-de-la-Zouch Town Centre 6%

5 Leicester City Centre 20% Coalville Town Centre 15%

6 Coalville Town Centre 21% Leicester City Centre 12%

7 Leicester City Centre 17% Coalville Town Centre 14%

4.3 Eighty nine per cent of households did not name a second centre and 98 per cent gave no third location. Mode of Travel for Furniture, Carpets and Soft Household Furnishings Spending – Q09 4.4 As expected, the car/van (either as driver or a passenger) was named as the main mode of travel for furniture, carpets and soft household furnishings spending by the highest number of respondents (90 per cent), with only 3 per cent usually walking for this type of shopping and just 4 per cent reliant on the bus. Reliance on the car was highest in zone 1, at 97 per cent of households, and lowest in zone 6, at 81 per cent of households. Walking was the usual mode for the highest number of

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households in zone 6, at 10 per cent, and reliance on the bus was highest in zone 2, at 9 per cent.

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5 SHOPPING FOR DIY AND DECORATING GOODS Main Spend Location – Q10 5.1 Households were asked to name up to three town/district centres/retail parks in which most money had been spent on DIY and decorating goods in the past six months. On the first answer, Coalville Town Centre accounted for the highest share of households (20 per cent), followed closely by the B&Q at Jubilee Drive, Loughborough (18 per cent), and then Loughborough Town Centre (11 per cent), Burton-Upon-Trent Town Centre (4 per cent) and Derby City Centre (4 per cent). All other town centres or retail parks had market shares of less than three per cent. However, as with other forms of comparison shopping, ‘don’t buy these items’ accounted for a high proportion of responses (28 per cent of households). 5.2 Coalville Town Centre is the dominant location for this form of comparison shopping for households in zones 2, 3, 4, 5, 7, and is as equally popular as the B&Q at Jubilee Drive, Loughborough in zone 6 (Table 5). Derby City Centre has the highest market share from residents in zone 1. Table 5 – Town/District Centres Where Most Money on DIY and Decorating Goods Has Been Spent in Last Six Months

Top Two Responses - % of Resident Households in Each Zone

Survey 1 2 Zone

1 Derby City Centre 21% Loughborough Town Centre 17%

2 Coalville Town Centre 24% Loughborough Town Centre 20%

3 Coalville Town Centre 17% B&Q, Jubilee Drive, Loughborough 16%

4 Coalville Town Centre 21% Burton-Upon-Trent Town Centre 17%

5 Coalville Town Centre 24% B&Q, Jubilee Drive, Loughborough 14%

6 B&Q, Jubilee Drive, Loughborough 25% Coalville Town Centre 25%

7 Coalville Town Centre 28% B&Q, Jubilee Drive, Loughborough 26%

5.3 Eighty seven per cent of households did not name a second centre and 98 per cent gave no third location. Mode of Travel for DIY and Decorating Goods Spending – Q11 5.4 The car/van (either as driver or a passenger) was named as the main mode of travel for DIY and decorating goods spending by the highest number of respondents (94 per cent). The use of the car/van mode for DIY/decorating spending is higher than for all other categories of convenience or comparison goods spending. Only two per cent of respondents usually walk for DIY/decorating goods shopping and just four per cent are reliant on the bus. Reliance on the car was highest in zone 3, at 98 per cent of households, and lowest in zone 7, at 90 per cent of households. Walking was the usual mode for the highest number of households in zone 6, at 5 per cent, and reliance on the bus was highest in zone 7, at 10 per cent.

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6 SHOPPING FOR DOMESTIC APPLIANCES Main Spend Location – Q12 6.1 Households were asked to name up to three town/district centres/retail parks in which most money had been spent on domestic appliances, including white goods and electrical items, in the past six months. On the first answer, Coalville Town Centre accounted for the highest share of households (17 per cent), followed by Loughborough Town Centre (8 per cent). The only other centres to achieve a market share of four per cent or greater were Leicester City Centre (6 per cent), Burton-Upon-Trent Town Centre (5 per cent), and Internet shopping (4 per cent). However, the overall top response was ‘don’t buy these items’, which accounted for 34 per cent of households. 6.2 Coalville Town Centre is the dominant location for this form of comparison shopping for households in zones 5 to 7 inclusive (Table 6). Derby City Centre was dominant in zone 1; Loughborough Town Centre has the highest market share from residents in zone 2; Burton-Upon-Trent achieves the highest market share in zone 3; and Tamworth comes top for residents of zone 4. Ibstock Village Centre and Ashby-de- la-Zouch Town Centre are smaller scale centres, yet serve as significant destinations for this form of comparison goods retailing for residents in zone 5 and zone 3 respectively. Table 6 – Town/District Centres Where Most Money on Domestic Appliances Such as Washing Machines, Fridges, Cookers, TVs and Videos has Been Spent in Last Six Months

Top Two Responses - % of Resident Households in Each Zone

Survey 1 2 Zone

1 Derby City Centre 18% Loughborough Town Centre 14%

2 Loughborough Town Centre 14% Leicester City Centre 8%

3 Burton-Upon-Trent Town Centre 19% Ashby-de-la-Zouch Town Centre 11%

4 Tamworth 17% Burton-Upon-Trent Town Centre 12%

5 Coalville Town Centre 22% Ibstock Village Centre 15%

6 Coalville Town Centre 33% Leicester City Centre 9%

7 Coalville Town Centre 31% Loughborough Town Centre 11%

6.3 Ninety one per cent of households did not name a second centre and 99 per cent gave no third location. Mode of Travel for Spending on Domestic Appliances – Q13 6.4 The car/van (either as driver or a passenger) was named as the main mode of travel for spending on domestic appliances by the highest number of respondents (91 per cent). Just 4 per cent of respondents usually walk for domestic appliance shopping and 4 per cent are reliant on the bus. Reliance on the car was highest in zone 1, at 99 per cent of households, and lowest in zone 5, at 85 per cent of households. Walking was the usual mode for the highest number of households in zone 6, at 11 per cent, and reliance on the bus was highest in zone 7, at 9 per cent.

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7 SHOPPING FOR SPECIALIST COMPARISON GOODS Main Spend Location – Q14 7.1 Households were asked to name up to three town/district centres/retail parks where most money had been spent on specialist non-food items such as glass, china, books, jewellery, photographic goods, musical instruments and sports equipment. Coalville Town Centre and Leicester City Centre jointly attracted the highest proportion of households on the first response in the survey area as a whole(12 per cent each), followed by Burton-Upon-Trent Town Centre (7 per cent), Loughborough Town Centre (6 per cent) and then Ashby-de-la-Zouch Town Centre and Internet shopping, which both achieved market shares of 5 per cent. All other centres achieved market shares of less than four per cent. However, the overall top response was ‘don’t buy’ these types of goods, which accounted for 35 per cent of households. 7.2 Coalville Town Centre is the dominant centre for specialist comparison purchases by residents of zones 6 and 7 (Table 7). Burton-Upon-Trent is the dominant location for specialist comparison purchases for residents in zones 3 and 4; Derby City Centre is the top location for residents in zone 1; Loughborough Town Centre achieves the highest market share from residents in zone 2; and Leicester City Centre is the most significant destination for this form of spending for residents in zone 5. Table 7 – Town/District Centres Where Most Money on Specialist Non-Food Items Such as China, Glass, Books, Jewellery, Photographic Goods, Musical Instruments and Sports Goods has Been Spent in the Last Six Months

Top Two Responses - % of Resident Households in Each Zone

Survey 1 2 Zone

1 Derby City Centre 19% Nottingham City Centre 18%

2 Loughborough Town Centre 16% Coalville Town Centre 13%

3 Burton-Upon-Trent Town Centre 24% Ashby-de-la-Zouch Town Centre 11%

4 Burton-Upon-Trent Town Centre 17% Ashby-de-la-Zouch Town Centre 14%

5 Leicester City Centre 21% Coalville Town Centre 13%

6 Coalville Town Centre 21% Leicester City Centre 18%

7 Coalville Town Centre 27% Leicester City Centre 22%

7.3 Eighty six per cent of respondents did not name a second centre and 96 per cent did not name a third centre. Mode of Travel for Spending on Specialist Comparison Goods – Q15 7.4 The car/van (either as driver or a passenger) was named as the main mode of travel for spending on specialist comparison goods by the highest number of respondents (89 per cent). Six per cent of respondents use the bus, but only 3 per cent of respondents walk to specialist comparison goods shopping destinations.

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8 LEISURE VISITS Cinemas – Q16 8.1 Overall, 40 per cent of households claimed that they did not visit cinemas. The most popular location for visiting the cinema was Leicester City Centre (21 per cent), followed by Burton-Upon-Trent Town Centre (11 per cent), Loughborough Town Centre (10 per cent), Derby City Centre (8 per cent), and Tamworth (4 per cent). No other location was cited by more than 3 per cent of respondents who visited the cinema. The most popular location for visiting the cinema for residents in each of the seven zones varied between Leicester City Centre (zones 2, 5, 6 and 7), Burton-Upon-Trent Town Centre (zones 3 and 4) and Derby City Centre (zone 1). Pubs – Q16 8.2 Overall, only 39 per cent of all questioned households do not visit pubs. Coalville Town Centre achieves the best market share among all residents, and it is the main destination for pub use for residents of zone 2 (20 per cent), zone 6 (40 per cent) and zone 7 (37 per cent). As expected, the nearest town or village to residents in each survey zone achieves the highest market share for pub uses. Therefore the main location for zone 1 is Castle Donington Village Centre (30 per cent), for zones 3 and 4 it is Ashby-de-la-Zouch (42 per cent and 18 per cent respectively), and for zone 5 it is Ibstock Village Centre (17 per cent). Restaurants – Q16 8.3 Only 28 per cent all households do not visit restaurants. Coalville Town Centre and Ashby-de-la-Zouch Town Centre are the most popular destinations for restaurant use, attracting almost exactly the same overall market share (16.5 per cent and 16.2 per cent respectively). Coalville Town Centre is the dominant destination for residents in zones 2, 5, 6 and 7, while Ashby-de-la-Zouch Town Centre is the prime location for residents in zones 3 and 4 (Table 8). In zone 1 Castle Donington Village Centre is the main destination for restaurant use (26 per cent). 8.4 Aside from these three destinations, other locations that draw residents from a range of survey zones are Leicester City Centre (8 per cent overall), Loughborough Town Centre (6 per cent) and to a lesser extent Derby City Centre and Burton- Upon-Trent Town Centre (4 per cent each). Health and Fitness – Q16 8.5 Sixty one per cent of all households do not use health and fitness facilities. For those households that do use such facilities, Ashby-de-la-Zouch is the dominant location, with a market share of 12 per cent. Overall, Coalville achieves the second highest market share, attracting 7 per cent of households that use health and fitness facilities, followed by Whitwick Village Centre with a market share of 5 per cent. No other centre was cited by more than 3 per cent of respondents who use fitness facilities. Theatres/Concerts – Q16 8.6 Over half of all households do not visit theatres or concert halls. The two main destinations for theatre/concerts users are Nottingham City Centre (13 per cent) and Leicester City Centre (11 per cent). Nottingham City Centre is the prime destination for residents in zones 1, 2, 3 and 4, and Leicester City Centre is the most important location for residents in zones 5, 6 and 7. The only other destination

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of note is Birmingham which achieves an overall market share of 4 per cent, derived from residents in six out of the seven survey zones. Family Entertainment (Bingo/Bowling) – Q16 8.7 Only 38 per cent of residents engage in family entertainment recreation activities, such as bingo and bowling. The dominant destination for family entertainment activities is Leicester City Centre, achieving a 13 per cent overall market share, and serving as the prime location for residents in zones 2, 5, 6 and 7. Additional destinations that are important for family entertainment recreation are Burton-Upon- Trent Town Centre, attracting 7 per cent of households, with large shares from zones 3 and 4; Coalville Town Centre (5 per cent); and Derby City Centre (3 per cent) which is the key location for zone 1 residents. Table 8 – Town/District Centre Where Most Money is Spent on Leisure Activities

Main Destination By Category of Leisure Pursuit

Survey Cinemas Pubs Restaurants Health/ Theatres/ Family Zone Fitness Concerts Entertainment

1 Derby City Castle Castle Castle Nottingham Derby City Centre Donington Donington Donington City Centre Centre Village Village Centre Village Centre Centre

2 Leicester Coalville Coalville Whitwick Nottingham Leicester City City Centre Town Town Centre Village Centre City Centre Centre Centre

3 Burton- Ashby-de- Ashby-de-la- Ashby-de-la- Nottingham Burton-Upon- Upon-Trent la-Zouch Zouch Town Zouch Town City Centre Trent Town Town Town Centre Centre Centre Centre Centre

4 Burton- Ashby-de- Ashby-de-la- Ashby-de-la- Nottingham Burton-Upon- Upon-Trent la-Zouch Zouch Town Zouch Town City Centre Trent Town Town Town Centre Centre Centre Centre Centre

5 Leicester Ibstock Coalville Ashby-de-la- Leicester City Leicester City City Centre Village Town Centre Zouch Town Centre Centre Centre Centre

6 Leicester Coalville Coalville Coalville Leicester City Leicester City City Centre Town Town Centre Town Centre Centre Centre Centre

7 Leicester Coalville Coalville Coalville Leicester City Leicester City City Centre Town Town Centre Town Centre Centre Centre Centre

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9 KEY FEATURES OF NORTH WEST LEICESTERSHIRE’S TOWN/VILLAGE CENTRES Nearest Town/Village Centre – Q17 9.1 All respondent households were asked which Town/Village in North West Leicestershire they considered to be their nearest. The results are as follows: castle Donington is the nearest centre for the majority (89 per cent) of zone 1 residents; Coalville is the nearest town centre for two-thirds of zone 2 residents. Twenty-three per cent of zone 2 residents consider Ashby-de-la-Zouch to be their nearest centre; over 90 per cent of zone 3 residents consider Ashby-de-la-Zouch to be their nearest town centre; zone 4 residents are split between considering Ashby-de-la-Zouch (52 per cent) and Measham (41 per cent) to be their nearest centre; zone 5 residents are split between considering Ibstock (42%), Coalville (41 per cent) and Ashby-de-la-Zouch (16 per cent) to be their nearest centre; and a high percentage of residents in both zones 5 and 6 consider Coalville to be their nearest centre (87 per cent and 96 per cent respectively). 9.2 The results obtained were important for the following section of the questionnaire, which asked residents for their opinion on the best and worst features of their named centre and whether the resident had any suggestions for improving that centre. Best Features of Town/Village Centre – Q18 Ashby-de-la-Zouch Town Centre 9.3 The residents that considered Ashby-de-la-Zouch to be their nearest centre listed the town centre’s proximity/convenience as its best feature (29 per cent). More positively, 15 per cent of residents complimented the town centre for its character/atmosphere; 13 per cent noted the good selection of multiple shops; 12 per cent liked the choice of independent/specialist shops best; 10 per cent commented on the presence of historic buildings in the town centre; and 9 per cent praised the quality of shops in Ashby-de-la- Zouch. Coalville Town Centre 9.4 Over fifty per cent of the residents that considered Coalville to be their nearest centre could not name any ‘best feature’ of the town centre. Of the respondents that did name a positive asset, 32 per cent labelled the town centre’s proximity/convenience as its best feature. No other potentially positive features of the town centre were named by more than 4 per cent of respondents. Castle Donington Village Centre 9.5 One third of the residents that considered Castle Donington to be their nearest centre could not name any positive feature of the village centre. Of the respondents that did name ‘best features’, 23 per cent commented on the proximity/convenience of Castle Donington; 9 per cent praised the choice of multiple shops; 8 per cent complimented the character/atmosphere of the village centre; 7 per cent noted the quality of the shops; and 5 per cent reported that Castle Donington is easily accessible.

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Ibstock Village Centre 9.6 The residents that considered Ibstock to be their nearest centre listed the village centre’s proximity/convenience as its best feature (40 per cent). In addition, 9 per cent of residents praised the centre’s character/atmosphere; 9 per cent commented on the good choice of independent/specialist shops; 7 per cent believe there is a good choice of multiple shops; 6 per cent are impressed with the range of eating establishments; and 6 per cent commented on Ibstock’s good leisure facilities. Measham Village Centre 9.7 Over one third of the residents that considered Measham to be their nearest centre could not name any positive features of the village. Of the respondents that did name ‘best features’, 24 per cent commented on the proximity/convenience of Measham; 10 per cent praised the selection of multiple shops; 9 per cent were happy about the good leisure facilities provided in the centre; 5 per cent noted the good food shopping opportunities; and 5 per cent liked the presence of cultural pursuits (for example: museums or a library). Worst Features of Town/Village Centre – Q19 Ashby-de-la-Zouch Town Centre 9.8 Car parking in Ashby-de-la-Zouch was the foremost concern of residents that considered the town to be their nearest centre. Thirty two per cent of households named difficulties in parking as the worst feature of the town, closely followed by 29 per cent of residents who cited the expense of parking as a problem. In addition, 11 per cent of respondents commented on the general lack of multiple shops in Ashby-de-la- Zouch. Coalville Town Centre 9.9 Only 6 per cent of residents that considered Coalville to be their nearest centre could name no negative features of the town. The lack of choice of multiple shops was the most common complaint among respondents (38 per cent), followed by criticisms of the quality of the shops (34 per cent) and the lack of independent/specialist shops (32 per cent). Additional popular responses, included concern about the high cost of parking (25 per cent); criticism of the small size of shops (22 per cent); dissatisfaction with the lack of a large supermarket (12 per cent); and disapproval of the dirty shopping streets (9 per cent). Castle Donington Village Centre 9.10 Over 40 per cent of residents that considered Castle Donington to be their nearest centre could not name any negative features of the village. Of the residents that did name ‘worst features’, 14 per cent raised concern about noise pollution in the village centre; 10 per cent criticised the lack of choice of multiple shops; and 8 per cent were unhappy about the lack of leisure facilities provided in the village centre. Ibstock Village Centre 9.11 Approximately 50 per cent of residents that considered Ibstock to be their nearest centre could not name any ‘worst features’ of the village. The main concerns for the residents that were dissatisfied revolved around the quality and quantity of the retail offer. The lack of independent/specialist shops and the lack of choice of multiple shops were each cited as a problem by 9 per cent of residents, while 7 per cent of residents believe the quality of existing shops is inadequate, 7 per cent suggested the shops are too small, and 5 per cent named the lack of a large supermarket as a weakness.

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Measham Village Centre 9.12 The main concerns of residents that considered Measham to be their nearest centre were focused on retail provision in the village. Eleven per cent of residents cited the lack of independent/specialist shops as a negative feature of the village centre and 10 per cent commented on the lack of choice of multiple shops. In addition, 7 per cent of residents suggested that they felt unsafe or threatened when visiting Measham and 7 per cent commented on the difficulties of parking in the village. Suggested Improvements to Town/Village Centre – Q20 Ashby-de-la-Zouch Town Centre 9.13 The improvements to Ashby-de-la-Zouch suggested by respondent households focused on the issues of car parking and retail provision. One third of households would like to see more car parking in the town centre; 26 per cent suggested cheaper parking; and 8 per cent of residents would like car parking to be more accessible. With regards to retail provision, 20 per cent of residents would like to see a better choice of shops in Ashby-de-la-Zouch; 14 per cent suggested that new shops would improve the centre; and 13 per cent of residents were interested in better quality shops. Coalville Town Centre 9.14 From the residents who considered Coalville to be their nearest centre, the overwhelming majority believed that enhancements to current retail provision would most improve the town centre. Approximately 60 per cent of respondent residents suggested that Coalville would benefit from a better choice of shops; 50 per cent advocated new shops to improve the town; 48 per cent were interested in seeing better quality shops; and 29 per cent desired a new, larger supermarket in the town centre. Additional improvements suggested by residents included cheaper parking (28 per cent) and environmental improvements to the centre (14 per cent). Castle Donington Village Centre 9.15 Over one third of residents that considered Castle Donington to be their nearest centre, could suggest no measures to improve the village. The main suggestions made by responding residents were for new shops to improve Castle Donington’s existing retail offer (15 per cent); for a better choice of shops in general (13 per cent); and for better quality shops (13 per cent). Ibstock Village Centre 9.16 The residents that considered Ibstock to be their nearest centre, also highlighted retail provision as an area for improvement in the village. Twenty per cent of residents want to see a better choice of shops in Ibstock; 18 per cent believe new shops are needed; and 18 per cent desire better quality shops. In addition, smaller proportions of residents suggested that more/improved leisure facilities (12 per cent) and more/better eating places would improve the village (9 per cent). Measham Village Centre 9.17 Over one third of residents that considered Measham to be their nearest centre, could suggest no measures to improve the village. The main suggestions made by responding residents were for a better choice of shops in general to improve Measham (17 per cent); for new shops to improve the existing retail offer (12 per cent); and for more better quality shops (12 per cent). In addition, residents suggested that more car parking provision (12 per cent) and more/improved facilities for children (7 per cent) would improve Measham.

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Title or Short Title Final Report, Tender Proposal, whatever

10 SOCIO-ECONOMIC CHARACTERISTICS

10.1 The socio-economic characteristics of the respondents are set out in the spreadsheets in Annex 1 of the main report. In summary: 75 per cent of responding households in the survey area as a whole always have a car available for shopping and leisure purposes, with the proportion ranging from 70 per cent in zone 4 to 83 per cent in zone 2; 7 per cent of households rarely or never have a car available for shopping and leisure purposes; 9 per cent of households have no car; 56 per cent of households have a chief wage earner in full time employment, ranging from 43 per cent in zone 5, to 65 per cent in zone 2; 30 per cent of the chief wage earners in a household are retired; 22 per cent of respondents are aged over 65 years and 66 per cent were females; and the socio-economic class of responding households was: AB, 21 per cent; C1, 21 per cent; C2, 33 per cent; DE, 22 per cent; and N/K, four per cent.

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APPENDIX 1

SURVEY QUESTIONNAIRE

JOB NO. 090105 NW Leicestershire Shopping Survey Good afternoon / evening, I am …… from NEMS market research, an independent market research company, and we are conducting a short survey in your area about shopping. Do you have time to answer some questions ?

QA Are you able to speak on behalf of your household in relation to the location of the stores and shopping centres where most of the household's money is spent on food shopping and other types of non-food shopping ?

1 Yes GO TO Q01 2 No CLOSE

Q01 In which shop or shopping centre has your household spent most money on food and groceries over the past 6 months ?

DO NOT PROMPT, ONE ANSWER ONLY (query if response is not in the Food Stores/Centres list)

01 A.C. Thornley, Thornborough Road, Coalville 02 Abbey Stores, Abbey Drive, Ashby-de-la-Zouch 03 Asda, Midland Street, Long Eaton 04 Budgens, Granite Way, Mountsorrel, Loughborough 05 Co-op, Ashby Road, Ibstock 06 Co-op, Borough Street, Castle Donington 07 Co-op, Bridge Street, Coalville 08 Co-op, Cropston Drive, Greenhill, Coalville 09 Co-op, High Street, Measham 10 Co-op, Market Place, Kegworth, Charnwood Stores, Charnwood Street, Coalville 11 Co-op, Market Street, Ashby-de-la-Zouch 12 Co-op, Marlborough Square, Coalville 13 Co-op, Meadow Lane, Coalville 14 Co-op, Shepshed 15 Co-op, Station Road, Trent Lane, Castle Donington 16 Costcutter, College Street, Long Eaton 17 Costcutter, Huntingdon Drive, Castle Donington 18 Ellistown BestOne Express, Whitehill Road, Ellistown, Coalville 19 Ellistown Post Office, Whitehills Road, Ellistown, Coalville 20 Essential Supplies, Silver Street, Whitwick 21 I.C. Discounts, Chapel Warehouse, Station Hill, Hugglescote, Coalville 22 Iceland, Bridge Street, Coalville 23 Iceland, Market Street, Loughborough 24 Iceland, Octagon Centre, Orchard Street, Burton-upon-Trent 25 J. Mayne Grocery Store, Main Street, Heather, Coalville 26 Kwik Save, Alexandra Road, Swadlincote 27 Kwik Save, Ashby Road, Coalville 28 Kwik Save, Derby Street, Burton-upon-Trent 29 Kwik Save, Tamworth Road, Long Eaton 30 Londis, Cordell Road, Loughborough 31 Londis, Talbot Street, Whitwick 32 M&S Supersave, Nelson Street, Burton-upon-Trent 33 Measham Supermarket, Fenton Crescent, Measham 34 Morrisons, Wellington Road, Burton-upon-Trent 35 Morrisons, Whitwick Road, Coalville 36 Norris Hill Stores, Blackfordby Lane, Norris Hill, Moira 37 Richichi's Grocery Store, High Street, Ibstock 38 Safeway, Octagon Centre, Octagon Street, Burton-upon-Trent 39 Sainsbury's, Civic Way, Swadlincote 40 Sainsbury's, Greenclose Lane, Loughborough 41 Sainsbury's, Union Street, Burton-upon-Trent 42 Sandhu Stores, Pack Avenue, Castle Donington 43 Shai stores, Midland Road, Ellistown, Coalville 44 Shepshed General Stores, Charnwood Road, Shepshed 45 Somerfield, Derby Road, Ashby-de-la-Zouch 46 Somerfield, High Street, Swadlincote 47 Somerfield, Market Street, Loughborough 48 Spar, High Street, Measham 49 Spar, High Street, Swadlincote 50 Tesco Express, Cranfleet Way, Long Eaton 51 Tesco Express, Sileby, Loughborough 52 Tesco, Park Road, Loughborough 53 Tesco, Resolution Road, Ashby-de-la-Zouch 54 Tesco, St Peters Bridge, Burton-upon-Trent 55 The Nook Quality Food Store, Belgrave Close, Coalville 56 Weigh & Save, Belvoir Shopping Centre, Coalville 57 Other food/grocery stores in Ashby-de-la-Zouch Town Centre 58 Other food/grocery stores in Belvoir Shopping Centre, Coalville 59 Other food/grocery stores in Burton-upon-Trent Town Centre 60 Other food/grocery stores in Castle Donington Village Centre 61 Other food/grocery stores in Castle Donington Village Centre 62 Other food/grocery stores in Coalville Town Centre 63 Other food/grocery stores in Cropston Drive Local Centre, Coalville 64 Other food/grocery stores in Ibstock Village Centre 65 Other food/grocery stores in Kegworth Village Centre 66 Other food/grocery stores in Long Eaton 67 Other food/grocery stores in Loughborough Town Centre 68 Other food/grocery stores in Market Bosworth 69 Other food/grocery stores in Measham Village Centre 70 Other food/grocery stores in Norris Hill Local Centre 71 Other food/grocery stores in Shepshed 72 Other food/grocery stores in Swadlincote 73 Other food/grocery stores in Thornborough Retail Park, Coalville 74 Other food/grocery stores in Whitwick Retail Park, Coalville 75 Other food/grocery stores in Whitwick Village Centre 76 Other food/grocery stores in Leicester City Centre 77 Other food/grocery stores in Derby City Centre 78 Internet/home delivery 79 Other (PLEASE WRITE IN) Q02 When your household undertakes its main food and grocery spend at (STORE MENTIONED AT Q01) does it visit other shops, leisure or service outlets on the same shopping trips: ONE ANSWER ONLY. READ OUT.

1 Always 2 Normally 3 Sometimes 4 Rarely 5 Never 6 (Don't know)

Q03 How does your household normally travel to its main food and grocery shopping destination (STORE MENTIONED AT Q01) ? ONE ANSWER ONLY

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus 4 Motorcycle 5 Walk 6 Taxi 7 Train 8 Bicycle 9 Other (PLEASE WRITE IN)

Q04 In addition to a main food shop, does your household normally do any other ‘top-up’ shopping for food and grocery items at an individual shop or supermarket ? ONE ANSWER ONLY

1 Yes GO TO Q05 2 No GO TO Q06 3 (Don't know) GO TO Q06

Q05 Where does your household undertake most ‘top-up’ food and grocery purchases ? DO NOT PROMPT, ONE ANSWER ONLY (query if response is not in the Food Stores/Centres list)

01 A.C. Thornley, Thornborough Road, Coalville 02 Abbey Stores, Abbey Drive, Ashby-de-la-Zouch 03 Asda, Midland Street, Long Eaton 04 Budgens, Granite Way, Mountsorrel, Loughborough 05 Co-op, Ashby Road, Ibstock 06 Co-op, Borough Street, Castle Donington 07 Co-op, Bridge Street, Coalville 08 Co-op, Cropston Drive, Greenhill, Coalville 09 Co-op, High Street, Measham 10 Co-op, Market Place, Kegworth, Charnwood Stores, Charnwood Street, Coalville 11 Co-op, Market Street, Ashby-de-la-Zouch 12 Co-op, Marlborough Square, Coalville 13 Co-op, Meadow Lane, Coalville 14 Co-op, Shepshed 15 Co-op, Station Road, Trent Lane, Castle Donington 16 Costcutter, College Street, Long Eaton 17 Costcutter, Huntingdon Drive, Castle Donington 18 Ellistown BestOne Express, Whitehill Road, Ellistown, Coalville 19 Ellistown Post Office, Whitehills Road, Ellistown, Coalville 20 Essential Supplies, Silver Street, Whitwick 21 I.C. Discounts, Chapel Warehouse, Station Hill, Hugglescote, Coalville 22 Iceland, Bridge Street, Coalville 23 Iceland, Market Street, Loughborough 24 Iceland, Octagon Centre, Orchard Street, Burton-upon-Trent 25 J. Mayne Grocery Store, Main Street, Heather, Coalville 26 Kwik Save, Alexandra Road, Swadlincote 27 Kwik Save, Ashby Road, Coalville 28 Kwik Save, Derby Street, Burton-upon-Trent 29 Kwik Save, Tamworth Road, Long Eaton 30 Londis, Cordell Road, Loughborough 31 Londis, Talbot Street, Whitwick 32 M&S Supersave, Nelson Street, Burton-upon-Trent 33 Measham Supermarket, Fenton Crescent, Measham 34 Morrisons, Wellington Road, Burton-upon-Trent 35 Morrisons, Whitwick Road, Coalville 36 Norris Hill Stores, Blackfordby Lane, Norris Hill, Moira 37 Richichi's Grocery Store, High Street, Ibstock 38 Safeway, Octagon Centre, Octagon Street, Burton-upon-Trent 39 Sainsbury's, Civic Way, Swadlincote 40 Sainsbury's, Greenclose Lane, Loughborough 41 Sainsbury's, Union Street, Burton-upon-Trent 42 Sandhu Stores, Pack Avenue, Castle Donington 43 Shai stores, Midland Road, Ellistown, Coalville 44 Shepshed General Stores, Charnwood Road, Shepshed 45 Somerfield, Derby Road, Ashby-de-la-Zouch 46 Somerfield, High Street, Swadlincote 47 Somerfield, Market Street, Loughborough 48 Spar, High Street, Measham 49 Spar, High Street, Swadlincote 50 Tesco Express, Cranfleet Way, Long Eaton 51 Tesco Express, Sileby, Loughborough 52 Tesco, Park Road, Loughborough 53 Tesco, Resolution Road, Ashby-de-la-Zouch 54 Tesco, St Peters Bridge, Burton-upon-Trent 55 The Nook Quality Food Store, Belgrave Close, Coalville 56 Weigh & Save, Belvoir Shopping Centre, Coalville 57 Other food/grocery stores in Ashby-de-la-Zouch Town Centre 58 Other food/grocery stores in Belvoir Shopping Centre, Coalville 59 Other food/grocery stores in Burton-upon-Trent Town Centre 60 Other food/grocery stores in Castle Donington Village Centre 61 Other food/grocery stores in Castle Donington Village Centre 62 Other food/grocery stores in Coalville Town Centre 63 Other food/grocery stores in Cropston Drive Local Centre, Coalville 64 Other food/grocery stores in Ibstock Village Centre 65 Other food/grocery stores in Kegworth Village Centre 66 Other food/grocery stores in Long Eaton 67 Other food/grocery stores in Loughborough Town Centre 68 Other food/grocery stores in Market Bosworth 69 Other food/grocery stores in Measham Village Centre 70 Other food/grocery stores in Norris Hill Local Centre 71 Other food/grocery stores in Shepshed 72 Other food/grocery stores in Swadlincote 73 Other food/grocery stores in Thornborough Retail Park, Coalville 74 Other food/grocery stores in Whitwick Retail Park, Coalville 75 Other food/grocery stores in Whitwick Village Centre 76 Other food/grocery stores in Leicester City Centre 77 Other food/grocery stores in Derby City Centre 78 Internet/home delivery 79 Other (PLEASE WRITE IN) 80 (Don't know) Q06 In which town centres or retail parks have the members of your Most money 2nd most 3rd most household spent most money on clothes and shoes in the past spent money spent money six months ? spent DO NOT PROMPT, RANK UP TO 3 ANSWERS (query if response is not in the Non-Food Stores/Centres list)

1 Ashby-de-la-Zouch Town Centre 2 B&Q, Hinckley 3 B&Q, Jubilee Drive, Loughborough 4 Blaby Town Centre 5 Burton-upon-Trent Town Centre 6 Castle Donington Village Centre 7 Coalville Town Centre 8 Cropston Drive Local Centre, Coalville 9 Derby City Centre A Hinckley Town Centre B Homebase, Willowbrook Park, Loughborough C Ibstock Village Centre D Kegworth Village Centre E Leicester City Centre F Long Eaton Town Centre G Loughborough Town Centre H Lutterworth Town Centre I Market Bosworth Town centre J Market Harborough Town Centre K Measham Village Centre L Melton Mowbray Town Centre M Norris Hill Local Centre N Nottingham City Centre O Oadby Town Centre P Shepshed District Centre Q Swadlincote District Centre R Thornborough Retail Park, Coalville S Uppingham Town Centre T Whitwick Retail Park, Coalville U Whitwick Village Centre V Wickes, Jubilee Drive, Loughborough W Wigston Magna Town Centre X Abroad GO TO Q08 Y Catalogue GO TO Q08 Z Internet GO TO Q08 a Other (PLEASE WRITE IN) b (Don't buy these items) GO TO Q08 c (None mentioned) GO TO Q08

Q07 How does your household normally travel to the town centre / retail park where most money is spent on clothes and shoes ? ONE ANSWER ONLY

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus 4 Motorcycle 5 Walk 6 Taxi 7 Train 8 Bicycle 9 Other (PLEASE WRITE IN)

Q08 In which town centres or retail parks have the members of your Most money 2nd most 3rd most household spent most money on furniture / carpets / soft spent money spent money household furnishings in the past six months ? spent DO NOT PROMPT, RANK UP TO 3 ANSWERS (query if response is not in the Non-Food Stores/Centres list)

1 Ashby-de-la-Zouch Town Centre 2 B&Q, Hinckley 3 B&Q, Jubilee Drive, Loughborough 4 Blaby Town Centre 5 Burton-upon-Trent Town Centre 6 Castle Donington Village Centre 7 Coalville Town Centre 8 Cropston Drive Local Centre, Coalville 9 Derby City Centre A Hinckley Town Centre B Homebase, Willowbrook Park, Loughborough C Ibstock Village Centre D Kegworth Village Centre E Leicester City Centre F Long Eaton Town Centre G Loughborough Town Centre H Lutterworth Town Centre I Market Bosworth Town centre J Market Harborough Town Centre K Measham Village Centre L Melton Mowbray Town Centre M Norris Hill Local Centre N Nottingham City Centre O Oadby Town Centre P Shepshed District Centre Q Swadlincote District Centre R Thornborough Retail Park, Coalville S Uppingham Town Centre T Whitwick Retail Park, Coalville U Whitwick Village Centre V Wickes, Jubilee Drive, Loughborough W Wigston Magna Town Centre X Abroad GO TO Q10 Y Catalogue GO TO Q10 Z Internet GO TO Q10 a Other (PLEASE WRITE IN) b (Don't buy these items) GO TO Q10 c (None mentioned) GO TO Q10

Q09 How does your household normally travel to the town centre / retail park where most money is spent on furniture, carpets, soft household furnishings ? ONE ANSWER ONLY

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus 4 Motorcycle 5 Walk 6 Taxi 7 Train 8 Bicycle 9 Other (PLEASE WRITE IN) Q10 In which town centres or retail parks have the members of your Most money 2nd most 3rd most household spent most money on DIY and decorating goods in the spent money spent money past six months ? spent DO NOT PROMPT, RANK UP TO 3 ANSWERS (query if response is not in the Non-Food Stores/Centres list)

1 Ashby-de-la-Zouch Town Centre 2 B&Q, Hinckley 3 B&Q, Jubilee Drive, Loughborough 4 Blaby Town Centre 5 Burton-upon-Trent Town Centre 6 Castle Donington Village Centre 7 Coalville Town Centre 8 Cropston Drive Local Centre, Coalville 9 Derby City Centre A Hinckley Town Centre B Homebase, Willowbrook Park, Loughborough C Ibstock Village Centre D Kegworth Village Centre E Leicester City Centre F Long Eaton Town Centre G Loughborough Town Centre H Lutterworth Town Centre I Market Bosworth Town centre J Market Harborough Town Centre K Measham Village Centre L Melton Mowbray Town Centre M Norris Hill Local Centre N Nottingham City Centre O Oadby Town Centre P Shepshed District Centre Q Swadlincote District Centre R Thornborough Retail Park, Coalville S Uppingham Town Centre T Whitwick Retail Park, Coalville U Whitwick Village Centre V Wickes, Jubilee Drive, Loughborough W Wigston Magna Town Centre X Abroad GO TO Q12 Y Catalogue GO TO Q12 Z Internet GO TO Q12 a Other (PLEASE WRITE IN) b (Don't buy these items) GO TO Q12 c (None mentioned) GO TO Q12

Q11 How does your household normally travel to the town centre / retail park where most money is spent on DIY and decorating goods ? ONE ANSWER ONLY

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus 4 Motorcycle 5 Walk 6 Taxi 7 Train 8 Bicycle 9 Other (PLEASE WRITE IN)

Q12 In which town centres or retail parks have the members of your Most money 2nd most 3rd most household spent most money on domestic appliances such as spent money spent money washing machines, fridges, cookers, TVs, video players and spent computers in the past six months ? DO NOT PROMPT, RANK UP TO 3 ANSWERS (query if response is not in the Non-Food Stores/Centres list)

1 Ashby-de-la-Zouch Town Centre 2 B&Q, Hinckley 3 B&Q, Jubilee Drive, Loughborough 4 Blaby Town Centre 5 Burton-upon-Trent Town Centre 6 Castle Donington Village Centre 7 Coalville Town Centre 8 Cropston Drive Local Centre, Coalville 9 Derby City Centre A Hinckley Town Centre B Homebase, Willowbrook Park, Loughborough C Ibstock Village Centre D Kegworth Village Centre E Leicester City Centre F Long Eaton Town Centre G Loughborough Town Centre H Lutterworth Town Centre I Market Bosworth Town centre J Market Harborough Town Centre K Measham Village Centre L Melton Mowbray Town Centre M Norris Hill Local Centre N Nottingham City Centre O Oadby Town Centre P Shepshed District Centre Q Swadlincote District Centre R Thornborough Retail Park, Coalville S Uppingham Town Centre T Whitwick Retail Park, Coalville U Whitwick Village Centre V Wickes, Jubilee Drive, Loughborough W Wigston Magna Town Centre X Abroad GO TO Q14 Y Catalogue GO TO Q14 Z Internet GO TO Q14 a Other (PLEASE WRITE IN) b (Don't buy these items) GO TO Q14 c (None mentioned) GO TO Q14 Q13 How does your household normally travel to the town centre/retail park where most money is spent on domestic appliances such as washing machines, fridges, cookers, TVs, video players and computers? ONE ANSWER ONLY

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus 4 Motorcycle 5 Walk 6 Taxi 7 Train 8 Bicycle 9 Other (PLEASE WRITE IN)

Q14 In which town centres or retail parks have the members of your Most money 2nd most 3rd most household spent most money on specialist non-food items such spent money spent money as china, glass, books, jewellery, photographic goods, musical spent instruments and sports equipment in the past six months ? DO NOT PROMPT, RANK UP TO 3 ANSWERS (query if response is not in the Non-Food Stores/Centres list)

1 Ashby-de-la-Zouch Town Centre 2 B&Q, Hinckley 3 B&Q, Jubilee Drive, Loughborough 4 Blaby Town Centre 5 Burton-upon-Trent Town Centre 6 Castle Donington Village Centre 7 Coalville Town Centre 8 Cropston Drive Local Centre, Coalville 9 Derby City Centre A Hinckley Town Centre B Homebase, Willowbrook Park, Loughborough C Ibstock Village Centre D Kegworth Village Centre E Leicester City Centre F Long Eaton Town Centre G Loughborough Town Centre H Lutterworth Town Centre I Market Bosworth Town centre J Market Harborough Town Centre K Measham Village Centre L Melton Mowbray Town Centre M Norris Hill Local Centre N Nottingham City Centre O Oadby Town Centre P Shepshed District Centre Q Swadlincote District Centre R Thornborough Retail Park, Coalville S Uppingham Town Centre T Whitwick Retail Park, Coalville U Whitwick Village Centre V Wickes, Jubilee Drive, Loughborough W Wigston Magna Town Centre X Abroad GO TO Q16 Y Catalogue GO TO Q16 Z Internet GO TO Q16 a Other (PLEASE WRITE IN) b (Don't buy these items) GO TO Q16 c (None mentioned) GO TO Q16

Q15 How does your household normally travel to the town centre/retail park where most money is spent on specialist non-food items such as china, glass, books, jewellery, photographic goods, musical instruments and sports equipment? ONE ANSWER ONLY

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus 4 Motorcycle 5 Walk 6 Taxi 7 Train 8 Bicycle 9 Other (PLEASE WRITE IN)

Q16 In which town, district, local centre or out-of-centre location does Cinema Pubs Restaurants Health & Theatre / Family your household spend most money on the following leisure fitness Concerts Entertain- activities ? ment e.g. bingo / bowling READ OUT COLUMN HEADINGS

1 Ashby-de-la-Zouch Town Centre 2 Blaby Town Centre 3 Burton-upon-Trent Town Centre 4 Castle Donington Village Centre 5 Coalville Town Centre 6 Cropston Drive Local Centre, Coalville 7 Derby City Centre 8 Hinckley Town Centre 9 Ibstock Village Centre A Kegworth Village Centre B Leicester City Centre C Long Eaton Town Centre D Loughborough Town Centre E Lutterworth Town Centre F Market Bosworth Town Centre G Market Harborough Town Centre H Measham Village Centre I Melton Mowbray Town Centre J Norris Hill Local Centre K Nottingham City Centre L Oadby Town Centre M Shepshed District Centre N Swadlincote District Centre O Thornborough Retail Park, Coalville P Uppingham Town Centre Q Whitwick Retail Park, Coalville R Whitwick Village Centre S Wigston Magna Town Centre T Other (PLEASE WRITE IN) U (Don't do these leisure activities) V (Don't know) W (None mentioned) Q17 Which of the following do you consider to be your nearest Town/Village Centre within North West Leicestershire? ONE ANSWER ONLY (query if response if not one of the five centres listed below) Note - Answer need not be the same as for any of the respondent's previous answers

1 Ashby-de-la-Zouch Town Centre 2 Coalville Town Centre 3 Castle Donington Village Centre 4 Ibstock Village Centre 5 Measham Village Centre

Q18 What are the best features of (Town/Village Centre MENTIONED AT Q17) ? DO NOT PROMPT, CAN BE MULTI-CODED, ANYTHING ELSE?

1 Near / convenient 2 Good public transport links 3 Parking is easy 4 Parking is cheap 5 Lack of congestion on roads 6 Pedestrianised streets 7 Little traffic-pedestrian conflict 8 Good directional signs to town 9 Convenient drop-off / pick-up stops for buses / good location of the bus station A Ease of access to all (with pushchairs, wheelchairs etc) B Well signposted route ways / good local maps C General cleanliness of shopping streets D Feels safe / absence of threatening individuals / groups E Presence of police / other security measures F Nice street furniture / floral displays G Nice busy feel H Not too crowded I Character / atmosphere J Historic buildings / tourist attractions K Selection / choice of independent / specialist shops L Selection / choice of multiple shops M Quality of shops N Prices O Range of places to eat P Range of pubs / bars Q Range of services (banks, insurance, hairdressers etc) R Presence / quality of museums / library etc S Other (PLEASE WRITE IN) T (Don't know) U (Nothing in particular)

Q19 What are the worst features of (Town/Village Centre MENTIONED AT Q17) ? DO NOT PROMPT, CAN BE MULTI-CODED, ANYTHING ELSE?

1 Unsafe for pedestrians / traffic conflict 2 Not enough pedestrianisation 3 Difficulties in parking 4 Parking is expensive 5 Poor public transport links 6 Road congestion 7 Poor directional signs to the town centre 8 Poor signage / routeways within centre / lack of maps of centre 9 Inconvenient location of bus stops / bus station A Difficulties with pushchairs, wheelchairs etc B Dirty shopping streets C Feels unsafe / presence of threatening individuals / groups D Lack of police presence / other security measures E Lack of street furniture / floral displays F Not busy enough G Over-crowded H General lack of choice of multiple shops I General lack of independent / specialist shops J Quality of shops is inadequate K Shops too small L Lack of a large supermarket M Inadequate range of places to eat N Inadequate range of services O Poor opening times P Poorly maintained public realm (paving, buildings, etc) Q Other (PLEASE WRITE IN) R (Don't know) S (Nothing in particular)

Q20 How could (Town/Village Centre MENTIONED AT Q17) best be improved ? DO NOT PROMPT, CAN BE MULTI-CODED, ANYTHING ELSE?

1 New shops 2 New, bigger supermarket 3 Better choice of shops in general 4 Better quality of shops 5 More priority of pedestrians 6 More shelter from wind / rain 7 Improve appearance / environment of centre 8 Remove litter more often 9 More parking A Cheaper parking B More accessible car parking C Better bus services to the centre D Improved security measures E Better signposting within the town F New / relocated bus stops G More / better night-life H More / better eating places I More / better cultural facilities J Other (PLEASE WRITE IN) K (Don’t know) L (None mentioned)

SEX Sex of respondent. CODE FROM OBSERVATION

1 Male 2 Female

AGE Could I ask, how old are you ?

1 18 to 24 2 25 to 34 3 35 to 44 4 45 to 54 5 55 to 64 6 65 + 7 (Refused)

CAR How many cars does your household own or have the use of ?

1 None 2 One 3 Two 4 Three or more 5 (Refused)

CA2 Is there a car usually available for shopping and leisure purposes ? READ OUT. ONE ANSWER ONLY

1 Always available 2 Usually available 3 Rarely available 4 Never available 5 (Refused)

WOR Which of the following best describes the chief wage earner of your household's current employment situation ? READ OUT

1 Working full time 2 Working part time 3 Unemployed 4 Retired 5 A housewife 6 A student 7 Other (PLEASE WRITE IN) 8 (Refused)

OCC What is the occupation of the chief income earner in your household ? (IF RETIRED, PLEASE ASK PREVIOUS OCCUPATION)

1 Occupation / job description (PLEASE WRITE IN) 2 (Refused)

Thank and Close

North West Leicestershire District Council RETAIL CAPACITY STUDY

Annex 3: Capacity Spreadsheets for the Comparison and Convenience Sectors June 2005

ROGER TYM & PARTNERS

3 Museum Square Leicester LE1 6UF t 0116 249 3970 f 0116 249 3971 e [email protected] w www.tymconsult.com

Spreadsheets CV1 to CV6

Convenience Goods Based

SPREADSHEET CV6 - Summary of Capacity, for Convenience Goods Base Scenario 1 With Floorspace Efficiency Gains

Change Change Change Change 2004 2008 2011 2016 2004-08 2008-11 2011-16 2004-2016 Total Population 86,715 88,190 89,268 90,972 1,475 1,078 1,704 4,257 Total Expenditure £m 125.4 132.2 137.5 146.5 6.8 5.3 9.0 21.1

Retained Expenditure £m 104.6 110.2 114.6 122.1 5.7 4.4 7.5 17.6 Retained Expenditure % 83 83 83 83 Leakage £m 20.9 22.0 22.9 24.4 1.1 0.9 1.5 3.5

Inflow £m

Total Turnover of Convenience Stores in OCA £m 104.6 110.2 114.6 122.1 5.7 4.4 7.5 17.6

Initial Surplus £m/annum (Growth in Retained Expenditure) 5.7 4.4 7.5 17.6

Claims on Expenditure Existing Traders 0 3.2 5.6 9.8 3.2 2.4 4.2 9.8 Commitments 0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Special Forms of Trading 0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Impact on capacity £m 0 3.2 5.6 9.8 3.2 2.4 4.2 9.8

SUMMARY 2004-08 2008-11 2011-16 2004-2016 Initial surplus £m 5.7 4.4 7.5 17.6 Claims on capacity £m 3.2 2.4 4.2 9.8 RESIDUAL £m 2.5 1.9 3.3 7.8

Turnover per sq m (high) 11,000 11,000 11,000 11,000 Floorspace Requirement sq m 226 177 304 707

Turnover per sq m (low) 5,380 5,380 5,380 5,380 Floorspace Requirement sq m 462 362 622 1,445

Spreadsheets CM1 to CM7

Comparison Goods Based

SPREADSHEET CM1 - Population & Expenditure Projections 1234567Total Population 2001 10,842 10,747 16,234 9,298 9,063 15,996 13,403 85,583 Population Estimate 2004 10,985 10,889 16,449 9,421 9,183 16,208 13,580 86,715 0.0044 Population Estimate 2006 11,082 10,985 16,593 9,504 9,264 16,350 13,700 87,478 Population Estimate 2008 11,172 11,074 16,728 9,581 9,339 16,483 13,811 88,190 0.0041 Population Estimate 2011 11,309 11,210 16,933 9,698 9,453 16,685 13,980 89,268 Population Estimate 2016 11,525 11,424 17,256 9,883 9,634 17,003 14,247 90,972

Comparison goods - expenditure per person 2,209 2,193 2,183 2,152 2,075 2,072 1,957 Comparison goods - expenditure per person 2001 exc. SfT 2,023 2,009 2,000 1,971 1,901 1,898 1,793 Estimate 2002 2,179 2,163 2,154 2,123 2,047 2,044 1,931 Estimate 2003 2,295 2,278 2,268 2,236 2,156 2,152 2,033 Estimate 2004 2,380 2,362 2,352 2,318 2,235 2,232 2,108 Estimate 2008 2,752 2,732 2,719 2,681 2,585 2,581 2,438 Estimate 2011 3,069 3,047 3,033 2,990 2,883 2,878 2,719 Estimate 2016 3,680 3,653 3,637 3,585 3,457 3,452 3,260

Note, Special forms of Trading (SfT) assumed to be 8.4% and is removed.

Source: MapInfo and Leicestershire County Council

North West Leicestershire District Council RETAIL CAPACITY STUDY

Annex 4: Appendices to Main Report June 2005

ROGER TYM & PARTNERS

3 Museum Square Leicester LE1 6UF t 0116 249 3970 f 0116 249 3971 e [email protected] w www.tymconsult.com

This document is formatted for double-sided printing.

CONTENTS

APPENDIX 1 LIST OF STAKEHOLDER CONSULTEES APPENDIX 2 GOAD DEFINITION OF ASHBY-DE-LA ZOUCH AND COALVILLE TOWN CENTRES APPENDIX 3 CENTRE HEALTH CHECK DATA APPENDIX 4 FOCUS RETAILER REQUIREMENTS (ASHBY-DE-LA-ZOUCH AND COALVILLE) APPENDIX 5 HEALTH CHECK PRO-FORMA

APPENDIX 6 FLOORSPACE DATA

APPENDIX 1

List of Stakeholder Consultees

Roger Tym & Partners would like to thank the following stakeholders and other consultees who gave up their time and provided valuable information and input to this study:

• Colin Gay, Clerk to Ashby-de-la-Zouch Town Council • David Price, Clerk to Ibstock Parish Council • Dawn Roach, Clerk to Measham Parish Council • James Taylor, Workman & Partners (managing agent, Belvoir Shopping Centre) • Matthew Jamie, Coalville & Ashby-de-la-Zouch • Nicholas Rushden, property owner, Ashby • Rachael Elliot, Chief Executive, Ibstock Community Enterprises • Wendy Jones (NW Leicestershire District Council Regeneration Officer and Ashby Town Centre Manager)

APPENDIX 2

Goad Definition of Ashby-de-la-Zouch and Coalville Town Centres

APPENDIX 3

Centre Health Check Data

Appendix 3, Table 1 - Ashby-de-la-Zouch Town Centre: GOAD Analysis

Goad GB Retailer Type No. Code Average (Ashby) % (Ashby) Index Number (and %) of Convenience Goods Outlets G1A Bakers 2.02% 4 2.55% 126 G1B Butchers 0.86% 1 0.64% 74 G1C Greengrocers & fishmongers 0.81% 2 1.27% 157 G1D Grocery and frozen foods* 2.75% 3 1.91% 69 G1E Off-licences and home brew 0.75% 2 1.27% 170 G1F Confectioners, tobacconists, newsagents 2.18% 2 1.27% 58 TOTAL 9.37% 14 8.92% 95 Number (and %) of Comparison Goods Outlets G2A Footwear & repair 2.31% 4 2.55% 110 G2B Men's & boys’ wear 1.44% 2 1.27% 88 G2C Women's, girls, children's 5.48% 10 6.37% 116 G2D Mixed and general clothing 3.27% 1 0.64% 19 G2E Furniture, carpets & textiles 4.72% 10 6.37% 135 G2F Booksellers, arts/crafts, stationers/copy bureaux 4.53% 9 5.73% 127 Electrical, home entertainment, telephones and G2G video 5.27% 12 7.64% 145 G2H DIY, hardware & household goods 3.06% 4 2.55% 83 G2I Gifts, china, glass and leather goods 1.92% 3 1.91% 100 G2J Cars, motorcycles & motor accessories 1.47% 1 0.64% 43 G2K Chemists, toiletries & opticians 3.73% 6 3.82% 102 G2L Variety, department & catalogue showrooms 1.10% 1 0.64% 58 G2M Florists and gardens 1.11% 3 1.91% 172 G2N Sports, toys, cycles and hobbies 2.74% 4 2.55% 93 G2O Jewellers, clocks & repair 2.25% 2 1.27% 57 G2P Charity shops, pets and other comparison 3.83% 7 4.46% 116 TOTAL 48.23% 79 50.32% 104 Number (and %)of Service Uses Restaurants, cafes, coffee bars, fast food & take- G3A aways 12.45% 19 12.10% 97 G3B Hairdressers, beauty parlours & health centres 5.96% 14 8.92% 150 G3C Laundries & drycleaners 1.06% 2 1.27% 120 G3D Travel agents 1.92% 3 1.91% 100 G3E Banks & financial services (incl. accountants) 4.77% 7 4.46% 93 G3F Building societies 0.71% 2 1.27% 179 G3G Estate agents & auctioneers 3.44% 5 3.18% 93 TOTAL 30.31% 52 33.12% 109 Number (and %) of Miscellaneous Uses G4A Employment, careers, Post Offices and information 1.54% 2 1.27% 83 G4B Vacant units (all categories) 10.57% 10 6.37% 60 TOTAL 12.11% 12 7.64% 63 GRAND TOTAL 100% 157 100.00%

* includes 1 supermarket, 1 health food store and 1 delicatessen

Appendix 3, Table 2 - Coalville Town Centre: GOAD Analysis

Goad GB Retailer Type No. % Code Average (Coalville) (Coalville) Index Number (and %) of Convenience Goods Outlets G1A Bakers 2.02% 5 2.70% 134 G1B Butchers 0.86% 2 1.08% 126 G1C Greengrocers & fishmongers 0.81% 2 1.08% 133 G1D Grocery and frozen foods* 2.75% 3 1.62% 59 G1E Off-licences and home brew 0.75% 1 0.54% 72 G1F Confectioners, tobacconists, newsagents 2.18% 5 2.70% 124 TOTAL 9.37% 18 9.73% 104 Number (and %) of Comparison Goods Outlets G2A Footwear & repair 2.31% 5 2.70% 117 G2B Men's & boys’ wear 1.44% 2 1.08% 75 G2C Women's, girls, children's 5.48% 7 3.78% 69 G2D Mixed and general clothing 3.27% 5 2.70% 83 G2E Furniture, carpets & textiles 4.72% 8 4.32% 92 G2F Booksellers, arts/crafts, stationers/copy bureaux 4.53% 4 2.16% 48 Electrical, home entertainment, telephones and G2G video 5.27% 14 7.57% 144 G2H DIY, hardware & household goods 3.06% 6 3.24% 106 G2I Gifts, china, glass and leather goods 1.92% 2 1.08% 56 G2J Cars, motorcycles & motor accessories 1.47% 5 2.70% 184 G2K Chemists, toiletries & opticians 3.73% 8 4.32% 116 G2L Variety, department & catalogue showrooms 1.10% 3 1.62% 147 G2M Florists and gardens 1.11% 2 1.08% 97 G2N Sports, toys, cycles and hobbies 2.74% 3 1.62% 59 G2O Jewellers, clocks & repair 2.25% 4 2.16% 96 G2P Charity shops, pets and other comparison 3.83% 7 3.78% 99 TOTAL 48.23% 85 45.95% 95 Number (and %)of Service Uses Restaurants, cafes, coffee bars, fast food & take- G3A aways 12.45% 23 12.43% 100 G3B Hairdressers, beauty parlours & health centres 5.96% 11 5.95% 100 G3C Laundries & drycleaners 1.06% 2 1.08% 102 G3D Travel agents 1.92% 5 2.70% 141 G3E Banks & financial services (incl. accountants) 4.77% 12 6.49% 136 G3F Building societies 0.71% 2 1.08% 152 G3G Estate agents & auctioneers 3.44% 8 4.32% 126 TOTAL 30.31% 63 34.05% 112 Number (and %) of Miscellaneous Uses G4A Employment, careers, Post Offices and information 1.54% 1 0.54% 35 G4B Vacant units (all categories) 10.57% 18 9.73% 92 TOTAL 12.11% 19 10.27% 85 GRAND TOTAL 100% 185 100.00%

* includes 1 supermarket, 1 frozen food store and 1 grocer

Appendix 3, Table 3 - Castle Donington Town Centre: GOAD Analysis

No. % GB Retailer Type (Castle (Castle Average Don) Don) Index Number (and %) of Convenience Goods Outlets Bakers 2.02% 1 1.79% 88 Butchers 0.86% 0 0.00% 0 Greengrocers & fishmongers 0.81% 0 0.00% 0 Grocery and frozen foods* 2.75% 2 3.57% 130 Off-licences and home brew 0.75% 0 0.00% 0 Confectioners, tobacconists, newsagents 2.18% 0 0.00% 0 TOTAL 9.37% 3 5.36% 57 Number (and %) of Comparison Goods Outlets Footwear & repair 2.31% 1 1.79% 77 Men's & boys’ wear 1.44% 0 0.00% 0 Women's, girls, children's 5.48% 0 0.00% 0 Mixed and general clothing 3.27% 2 3.57% 109 Furniture, carpets & textiles 4.72% 1 1.79% 38 Booksellers, arts/crafts, stationers/copy bureaux 4.53% 0 0.00% 0 Electrical, home entertainment, telephones and video 5.27% 3 5.36% 102 DIY, hardware & household goods 3.06% 1 1.79% 58 Gifts, china, glass and leather goods 1.92% 0 0.00% 0 Cars, motorcycles & motor accessories 1.47% 0 0.00% 0 Chemists, toiletries & opticians 3.73% 1 1.79% 48 Variety, department & catalogue showrooms 1.10% 0 0.00% 0 Florists and gardens 1.11% 1 1.79% 161 Sports, toys, cycles and hobbies 2.74% 0 0.00% 0 Jewellers, clocks & repair 2.25% 0 0.00% 0 Charity shops, pets and other comparison 3.83% 2 3.57% 93 TOTAL 48.23% 12 21.43% 44 Number (and %)of Service Uses Restaurants, cafes, coffee bars, fast food & take- aways 12.45% 7 12.50% 100 Hairdressers, beauty parlours & health centres 5.96% 6 10.71% 180 Laundries & drycleaners 1.06% 0 0.00% 0 Travel agents 1.92% 0 0.00% 0 Banks & financial services (incl. accountants) 4.77% 4 7.14% 150 Building societies 0.71% 1 1.79% 252 Estate agents & auctioneers 3.44% 2 3.57% 104 TOTAL 30.31% 20 35.71% 118 Number (and %) of Miscellaneous Uses Vacant units (all categories) 10.57% 3 5.36% 51 Employment, careers, Post Offices and information 1.54% 18 32.14% 2087 TOTAL 12.11% 21 37.50% 310 GRAND TOTAL 100% 56 100.00% 100

* includes 2 supermarkets

Appendix 3, Table 4 - Ibstock Village Centre: GOAD Analysis

GB Retailer Type No. % Average (Ibstock) (Ibstock) Index Number (and %) of Convenience Goods Outlets Bakers 2.02% 0 0.00% 0 Butchers 0.86% 1 2.13% 247 Greengrocers & fishmongers 0.81% 0 0.00% 0 Grocery and frozen foods* 2.75% 3 6.38% 232 Off-licences and home brew 0.75% 1 2.13% 284 Confectioners, tobacconists, newsagents 2.18% 1 2.13% 98 TOTAL 9.37% 6 12.77% 136 Number (and %) of Comparison Goods Outlets Footwear & repair 2.31% 0 0.00% 0 Men's & boys’ wear 1.44% 0 0.00% 0 Women's, girls, children's 5.48% 1 2.13% 39 Mixed and general clothing 3.27% 1 2.13% 65 Furniture, carpets & textiles 4.72% 0 0.00% 0 Booksellers, arts/crafts, stationers/copy bureaux 4.53% 0 0.00% 0 Electrical, home entertainment, telephones and video 5.27% 3 6.38% 121 DIY, hardware & household goods 3.06% 1 2.13% 70 Gifts, china, glass and leather goods 1.92% 0 0.00% 0 Cars, motorcycles & motor accessories 1.47% 1 2.13% 145 Chemists, toiletries & opticians 3.73% 2 4.26% 114 Variety, department & catalogue showrooms 1.10% 0 0.00% 0 Florists and gardens 1.11% 0 0.00% 0 Sports, toys, cycles and hobbies 2.74% 1 2.13% 78 Jewellers, clocks & repair 2.25% 1 2.13% 95 Charity shops, pets and other comparison 3.83% 0 0.00% 0 TOTAL 48.23% 11 23.40% 49 Number (and %)of Service Uses Restaurants, cafes, coffee bars, fast food & take- aways 12.45% 7 14.89% 120 Hairdressers, beauty parlours & health centres 5.96% 6 12.77% 214 Laundries & drycleaners 1.06% 1 2.13% 201 Travel agents 1.92% 1 2.13% 111 Banks & financial services (incl. accountants) 4.77% 3 6.38% 134 Building societies 0.71% 0 0.00% 0 Estate agents & auctioneers 3.44% 0 0.00% 0 TOTAL 30.31% 18 38.30% 126 Number (and %) of Miscellaneous Uses Vacant units (all categories) 10.57% 1 2.13% 20 Employment, careers, Post Offices and information 1.54% 11 23.40% 1520 TOTAL 12.11% 12 25.53% 211 GRAND TOTAL 100% 47 100.00% 100

* includes 3 supermarkets

Appendix 3, Table 5 - Measham Village Centre: GOAD Analysis

GB Retailer Type No. % Average (Measham) (Measham) Index Number (and %) of Convenience Goods Outlets Bakers 2.02% 0 0.00% 0 Butchers 0.86% 1 2.17% 253 Greengrocers & fishmongers 0.81% 0 0.00% 0 Grocery and frozen foods* 2.75% 3 6.52% 237 Off-licences and home brew 0.75% 0 0.00% 0 Confectioners, tobacconists, newsagents 2.18% 1 2.17% 100 TOTAL 9.37% 5 10.87% 116 Number (and %) of Comparison Goods Outlets Footwear & repair 2.31% 0 0.00% 0 Men's & boys’ wear 1.44% 0 0.00% 0 Women's, girls, children's 5.48% 1 2.17% 40 Mixed and general clothing 3.27% 0 0.00% 0 Furniture, carpets & textiles 4.72% 0 0.00% 0 Booksellers, arts/crafts, stationers/copy bureaux 4.53% 0 0.00% 0 Electrical, home entertainment, telephones and video 5.27% 2 4.35% 83 DIY, hardware & household goods 3.06% 3 6.52% 213 Gifts, china, glass and leather goods 1.92% 0 0.00% 0 Cars, motorcycles & motor accessories 1.47% 0 0.00% 0 Chemists, toiletries & opticians 3.73% 2 4.35% 117 Variety, department & catalogue showrooms 1.10% 0 0.00% 0 Florists and gardens 1.11% 1 2.17% 196 Sports, toys, cycles and hobbies 2.74% 1 2.17% 79 Jewellers, clocks & repair 2.25% 0 0.00% 0 Charity shops, pets and other comparison 3.83% 1 2.17% 57 TOTAL 48.23% 11 23.91% 50 Number (and %)of Service Uses Restaurants, cafes, coffee bars, fast food & take- aways 12.45% 5 10.87% 87 Hairdressers, beauty parlours & health centres 5.96% 2 4.35% 73 Laundries & drycleaners 1.06% 0 0.00% 0 Travel agents 1.92% 0 0.00% 0 Banks & financial services (incl. accountants) 4.77% 1 2.17% 46 Building societies 0.71% 0 0.00% 0 Estate agents & auctioneers 3.44% 3 6.52% 190 TOTAL 30.31% 11 23.91% 79 Number (and %) of Miscellaneous Uses Vacant units (all categories) 10.57% 5 10.87% 103 Employment, careers, Post Offices and information 1.54% 14 30.43% 1976 TOTAL 12.11% 19 41.30% 341 GRAND TOTAL 100% 46 100.00% 100

* includes 3 supermarkets

Appendix 3 Table 6 - National Multiple Retailer Representation - Ashby-de-la-Zouch Town Centre

National MHE Market MHE Shopping Retail type/name multiple Positioning Index Score (1-15) COMPARISON Birthdays (cards) 1 - 1 Boots Chemist 1 - 2 Boots Optician 1 - 2 Dorothy Perkins/Burtons 2 middle 1 Motor World 1 - 0 New Look 1 lower-middle 1 Superdrug 1 - 2 Thorntons 1 - 0 WHSmith 1 - 2 Woolworths 1 - 3 TOTAL 11 14 CONVENIENCE TOTAL 0 0 SERVICES Alliance and Leicester Building Society 1 - 0 Halifax Building Society 1 - 0 Lloyds TSB 1 - 0 Lunn Poly Travel Agents 1 - 0 Nationwide Building Society 1 - 0 Natwest Bank 1 - 0 TOTAL 6 - 0 GRAND TOTAL 17 - 14 TOTAL 'KEY ATTRACTORS' 3 - N/A TOTAL 'MIXED USE MULTIPLES' 3 N/A

Source: Town centre health check analysis, Dec 2004 Note (i) MHE Market Positioning and MHE Shopping Index Score (Management Horizons Europe UK Shopping Index 2000-01) Note (ii) Retailers highlighted in bold are those identified by Experian as 'key attractors' in its GOAD centre reports Note (iii) Retailers highlighted in bold italics are those identified by Experian as benchmark 'mixed goods multiples' in its GOAD centre reports

Appendix 3 Table 7 - National Multiple Retailer Representation - Coalville Town Centre

National MHE Market MHE Shopping Retail type/name multiple Positioning Index Score (1-15) COMPARISON Argos Extra 1 - 3 Birthdays (cards) 1 - 1 Boots Chemist 1 - 2 Card Warehouse 1 - 1 Clarks shoe shop 1 middle 1 Clinton Cards 1 - 1 Dixons 1 - 2 Dorothy Perkins/Burtons 2 lower-middle 1 H. Samuel 1 lower-middle 1 New Look 1 lower-middle 1 SpecSavers 1 - 1 Thorntons 1 - 1 Wilkinsons 1 - 2 Woolworths 1 - 3 TOTAL 15 21 CONVENIENCE Kwik Save 1 - 0 TOTAL 1 0 SERVICES Alliance and Leicester Building Society 1 - 0 Going Places 1 - 0 Halifax Building Society 1 - 0 Lloyds TSB 1 - 0 Nationwide Building Society 1 - 0 Natwest Bank 1 - 0 Post Office 1 - 0 Wetherspoons 1 - 0 TOTAL 8 0 GRAND TOTAL 24 - 21 TOTAL 'KEY ATTRACTORS' 3 - N/A TOTAL 'MIXED USE MULTIPLES' 2 N/A

Source: Town centre health check analysis, Dec 2004 Note (i) MHE Market Positioning and MHE Shopping Index Score (Management Horizons Europe UK Shopping Index 2000-01) Note (ii) Retailers highlighted in bold are those identified by Experian as 'key attractors' in its GOAD centre reports Note (iii) Retailers highlighted in bold italics are those identified by Experian as benchmark 'mixed goods multiples' in its GOAD centre reports

Appendix 3 Table 8 - National Multiple Retailer Representation - Castle Donington Village Centre

National MHE Market MHE Shopping Index Retail type/name multiple Positioning Score (1-15) COMPARISON TOTAL - 0 CONVENIENCE Co-Op Supermarket 1 - 0 TOTAL 1 0 SERVICES Post Office 1 - 0 TOTAL 1 0 GRAND TOTAL 2 0 TOTAL 'KEY ATTRACTORS' 0 N/A TOTAL 'MIXED USE MULTIPLES' 0 N/A

Source: Town centre health check analysis, Dec 2004 Note (i) MHE Market Positioning and MHE Shopping Index Score (Management Horizons Europe UK Shopping Index 2000-01) Note (ii) Retailers highlighted in bold are those identified by Experian as 'key attractors' in its GOAD centre reports Note (iii) Retailers highlighted in bold italics are those identified by Experian as benchmark 'mixed goods multiples' in its GOAD centre reports

Appendix 3 Table 9 - National Multiple Retailer Representation - Ibstock Village Centre

National MHE Market MHE Shopping Index Retail type/name multiple Positioning Score (1-15) COMPARISON TOTAL 0 - 0 CONVENIENCE Co-Op Supermarket 1 - 0 Tesco Express 1 - 0 TOTAL 2 0 SERVICES Co-Op Travel 1 - 0 Post Office 1 - 0 TOTAL 2 0 GRAND TOTAL 4 0 TOTAL 'KEY ATTRACTORS' 0 N/A TOTAL 'MIXED USE MULTIPLES' 0 N/A

Source: Town centre health check analysis, Dec 2004 Note (i) MHE Market Positioning and MHE Shopping Index Score (Management Horizons Europe UK Shopping Index 2000-01) Note (ii) Retailers highlighted in bold are those identified by Experian as 'key attractors' in its GOAD centre reports Note (iii) Retailers highlighted in bold italics are those identified by Experian as benchmark 'mixed goods multiples' in its GOAD centre reports

Appendix 3 Table 10 - National Multiple Retailer Representation - Measham Village Centre

National MHE Market MHE Shopping Retail type/name multiple Positioning Index Score (1-15) COMPARISON TOTAL 0 0 CONVENIENCE Co-Op Supermarket 1 - 0 Tesco Express 1 - 0 TOTAL 2 0 SERVICES Post Office 1 - 0 TOTAL 1 0 GRAND TOTAL 3 0 TOTAL 'KEY ATTRACTORS' 0 N/A

Source: Town centre health check analysis, Dec 2004 Note (i) MHE Market Positioning and MHE Shopping Index Score (Management Horizons Europe UK Shopping Index 2000-01) Note (ii) Retailers highlighted in bold are those identified by Experian as 'key attractors' in its GOAD centre reports Note (iii) Retailers highlighted in bold italics are those identified by Experian as benchmark 'mixed goods multiples' in its GOAD centre reports

Appendix 3 Table 11: Retail Rankings of NW Leicestershire Centres & Other Comparator Centres

Centre MHE MHE ‘Glam- MHE MHE MHE MHE Experian Experian Experian Experian Classifn. Glum’ Index* 2003/04 2000/01 1998/99 1995/96 2004 Rank++ 2003 Rank++ 2002 Rank++ 2001 Rank++ Rank+ Rank+ Rank+ Rank+

Ashby De La Local - 912 602 614 620 - - - - Zouch

Coalville Major - 329 331 361 394 - - - - District

Derby Regional “Mister 39 40 37 31 43 41 45 68 Average”

Hinckley Major - 243 292 283 296 - - - - District

Leicester Major City “Glam” 10 11 9 13 14 14 16 10

Loughborough Sub- “Glum” 180 193 192 196 - - 161 162 Regional

Market District - 391 368 345 379 - - - - Harborough

Melton Major - 281 337 327 331 - - - - Mowbray District

Oakham Local - 1008 931 939 832 - - - - * MHE’s Glam-Glum index illustrates the relative attractive of a venue in terms of the quality of its fashion offer. Each retailer present in the fashion sector is given one of six ratings, from ‘lower’ to ‘luxury’; the overall Glam-Glum rating of the centre then represents the average market position of that location’s fashion offer. + Glasgow (highest ranking Major City) ranked 1; Reading (highest Major Regional) 11; Derby (highest Regional) 39; Kirkcaldy (highest Sub-Regional) 140; Rhyl (highest Major District) 223; Abergavenny (highest District) 360; Beckenham (highest Minor District) 575; Aberdeen, Bridge of Dee (highest Local) 912. ++ In previous years Experian’s Retail Centre Ranking reports ranked the top 500+ centres, but this was reduced to the top 250 in Experian’s 2002 report, and to the top 50 in its 2003 report. Note: Castle Donington, Ibstock and Measham are not listed in either the MHE or Experian rankings.

Appendix 3 Figure 1 – Retail Yield Movements 1994-2004

11.00 10.00 Ashby De La Zouch Coalville

s 9.00 Derby 8.00 Hinckley Leicester 7.00 Loughborough Market Harborough % Yield 6.00 Melton Mobray 5.00 Oakham 4.00

Apr- Oct- Apr- Oct- Apr- Oct- Apr- Oct- Apr- Oct- Apr- Oct- Apr- Oct- Apr- Oct- Apr- Oct- Apr- Jan- Jul- 94 94 95 95 96 96 97 97 98 98 99 99 00 00 01 01 02 02 03 04 04 Ashby De La Zouch 9.00 9.00 8.50 9.50 8.50 8.50 8.50 8.50 9.00 9.00 9.00 9.00 9.00 9.00 8.50 8.50 8.50 8.50 8.50 8.50 8.50 Coalville 9.00 9.00 8.50 8.50 8.00 8.50 8.50 8.50 9.00 9.00 9.00 9.00 9.00 9.00 8.50 8.50 8.50 8.50 8.50 8.50 8.50 Derby 6.00 6.00 5.50 5.50 5.50 5.50 5.50 5.50 5.50 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 Hinckley 8.00 8.00 7.50 7.50 7.50 7.50 7.50 7.50 7.50 8.00 8.00 8.00 8.00 8.00 7.50 7.50 7.50 7.50 7.50 7.50 7.50 Leicester 4.75 4.75 5.00 5.00 5.50 5.50 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 4.75 4.75 4.75 4.75 4.75 4.75 Loughborough 7.50 7.50 7.00 7.00 7.00 7.00 6.50 6.50 6.50 5.50 5.75 5.50 5.50 5.50 5.25 5.25 5.25 5.25 5.25 5.25 5.25 Market Harborough 8.00 8.00 8.00 8.00 8.00 8.50 8.50 8.50 8.50 9.00 9.00 9.00 9.00 9.00 9.00 8.50 8.50 8.50 8.50 8.50 8.50 Melton Mobray 10.0 10.0 9.50 9.50 8.50 8.50 8.50 8.50 9.00 9.00 9.00 9.00 8.50 8.50 8.00 8.00 8.00 8.00 8.00 8.00 8.00 Oakham 10.0 10.0 9.50 9.50 8.50 8.50 8.50 8.50 9.00 9.00 9.00 9.00 9.00 9.00 8.50 8.50 8.50 8.50 8.50 8.50 8.50 Date

Source: Property Market Report, Valuation Office (July 2004).

APPENDIX 4

FOCUS Retailer Requirements (Ashby-de-la- Zouch and Coalville)

FOCUS RETAILER REQUIREMENTS, ASHBY-DE-LA-ZOUCH (25.02.05) ______

Company Name: ALDI STORES LTD Speciality: SUPERMARKETS

Requirements: 6 Existing Outlets: 300

Address: Holly Lane Contact: MR RICHARD Atherstone LABBETT CV9 2SQ Email: Tel: 01827 710810 Fax: 01827 710842

Requirement Size: Use: RETAIL Outlets Required: Alcester, Ashbourne, Ashby De La Zouch, Bedford, Bridgnorth, Bromsgrove, Chelmsley Wood, Cotteridge, Coventry, Daventry, Derby, Droitwich, Dudley, Edgbaston, Erdington, Evesham, Great Malvern, Halesowen, Kenilworth, King’s Norton, Leamington Spa, Leicester, Ludlow, Market Harborough, Matlock, Melton Mowbray, Northampton, Northfield, Nottingham, Oakham, Redditch, Rubery, Rushden, Shrewsbury, Solihull, Stafford, Stamford, Stoke On Trent, Stone, Stourbridge, Stourport On Severn, Stratford Upon Avon, Sutton Coldfield, Swadlincote, Uttoxeter, Walsall, Wolverhampton, Worcester Amenities: Main Road Frontage Location: PROMINENT/BUSY MAIN ROAD, DEVMNT/GREEN FIELD SITE, ESTABLISHED RETAIL PARK, EDGE OF TOWN, BROWN FIELD SITE Tenure: LEASE, PURCHASE Use: RETAIL, CLASS A1 Notes: Sites should have a catchment population in excess of 10,000 and ideally situated on principle roads with main road frontage. The company is also looking at district centres. It is also interested in Hollywood, Longbridge, east and central Nottingham and north/east/central Leicester. Other towns considered.

Initial Research 28/01/2005 Last Update Date: 28/01/2005 Date:

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Company Name: ARGOS LTD Speciality: VARIETY/DISCOUNT STORES

Requirements: 8 Existing Outlets: 460

Address: 489/499 Avebury Boulevard Contact: Mr PHILIP JOYCE Milton Keynes MK9 2NW Email: [email protected] Tel: 01908 296408 Fax: 01908 672752

Requirement Size: 10,000 - 16,000 sq ft Use: RETAIL Outlets Required: Alnwick, Ashbourne, Ashby De La Zouch, Bakewell, Beverley, Burton On Trent, Colne, Cramlington, Douglas, Flint, Formby, Guisborough, Huyton, Jarrow, Kirkby, Malton, Matlock, Northern Ireland, Porthmadog, Prestatyn, Pwllheli, Rawtenstall, Ripon, Sheffield, Skipton, Sleaford, Spennymoor, Swadlincote, Swinton, Thirsk, Walkden, Wallasey, Wetherby, Whitby, Whitley Bay Amenities: Rear Access Location: IN-TOWN SHOPPING CENTRE, GOOD 2NDARY/FRINGE PRIME Tenure: LEASE Use: RETAIL, CLASS A1 Notes: The company will consider space over one or two floors. It is also interested in Driffield and Crystal Peaks (Sheffield). Other locations will be considered.

Initial Research 28/01/2005 Last Update Date: 28/01/2005 Date:

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Company Name: B & Q PLC Speciality: DIY/HARDWARE/GRD N CENTRES

Requirements: 3 Existing Outlets: 300

Address: 1 Hampshire Corporate Park Contact: Mr IAIN SMALL Eastleigh SO5 3YX Email: [email protected] Tel: 023 8062 5301 Fax: 023 8062 5399

Requirement Size: 45,000 sq ft Use: RETAIL Outlets Required: Ashby De La Zouch, Bath, Bicester, Chippenham, Dumbarton, Evesham, Glossop, Greenock, Haslemere, King'S Lynn, Lymington, Monmouth, Newmarket, North Walsham, Peterlee, Petersfield, Redcar, St Neots, Stroud, Winchester, Witney Amenities: Rear Access, Car Parking For 100+ Cars Location: PROMINENT/BUSY MAIN ROAD, ESTABLISHED RETAIL PARK, DEVMNT/GREEN FIELD SITE, EDGE OF TOWN Tenure: LEASE, PURCHASE Use: RETAIL, GARDEN CENTRE, NON-FOOD RETAIL WAREHOUSE Notes: The company wants 15,000 sq ft garden centre, car parking for up to 250 cars and a minimum 27 m diameter turning circle in the service yard. Sites should be on, or close to, major traffic routes, preferably with good visibility. Retail `destination` locations such as sites adjoining food superstores or retail parkes will also be considered. It is interested in sites ranging from solus stores to larger mixed commercial schemes. It is interested in areas with populations in excess of 100,000 people. It will also consider relocation of existing first generation stores. Company website: www.diy.co.uk. Kingfisher`s website: www.kingfisher.co.uk.

Initial Research 03/08/2004 Last Update Date: 03/08/2004 Date:

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Company Name: BB'S COFFEE & MUFFINS Speciality: FAST FOOD/TAKEAWAY OUTLETS

Requirements: 1 Existing Outlets: 7

Requirement Size: 1,000 - 2,000 sq ft Use: RETAIL Outlets Required: Altrincham, Ashby De La Zouch, Berwick Upon Tweed, Beverley, Bramhall, Buxton, Cheadle, Chester, Chorlton Cum Hardy, Crewe, Darlington, Droitwich, Glossop, Guisborough, Hazel Grove, Headingley, Headingley, Heaton, Heswall, Jesmond, Keighley, Knutsford, Leeds, Lichfield, Liverpool, Long Eaton, Melton Mowbray, Newcastle Upon Tyne, Northwich, Prestwich, Redcar, Retford, Scarborough, Shrewsbury, Stafford, Sutton Coldfield, Wilmslow Location: IN-TOWN SHOPPING CENTRE, OUT-OF-TOWN SHOP. CENTRE, FOOD COURT, AIRPORTS/STATIONS Tenure: LEASE Use: RETAIL, CLASS A3 Notes: The company wants 300-500 sq ft storage space. Other locations considered. It is also interested in Droitwich Spa and Allerton Road (Liverpool). All other locations in affluent towns, cities or suburbs considered. Also contact David Purslow at Harper Dennis Hobbs (020 7025 6900).

Initial Research 22/09/2004 Last Update Date: 22/09/2004 Date:

Agent: HARPER DENNIS HOBBS Tel: 020 7025 6904 Fax: 020 7439 4254

Address: 15-16 New Burlington Street Contact: Mr DAN HILDYARD London W1X 1FF

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Company Name: CARD WAREHOUSE LTD Speciality: NEWSAGENT/CARDS /STATIONER

Requirements: 1 Existing Outlets: 450

Requirement Size: 1,000 - 2,500 sq ft Use: RETAIL Outlets Required: Acocks Green, Alfreton, Alloa, Alnwick, Altrincham, Antrim, Armagh, Ashby De La Zouch, Ballymena, Bathgate, Bearsden, Beaumont Leys, Beeston, Bellshill, Belper, Beverley, Birmingham, Bishop Auckland, Bishopbriggs, Boston, Bridlington, Brighouse, Bromsgrove, Burton On Trent, Bury, Cannock, Carlisle, Chadderton, Cheadle, Chelmsley Wood, Chester Le Street, Cleethorpes, Cleveleys, Clitheroe, Coleraine, Colne, Consett, Craigavon, Cross Gates, Denton, Derby, Didsbury, Droylsden, Dumbarton, Dumfries, Dundee, Dungannon, Eastwood, Eccles, Edinburgh, Enniskillen, Fleetwood, Gainsborough, Glasgow, Glenrothes, Goole, Gosforth, Grangemouth, Halesowen, Harborne, Harrogate, Hazel Grove, Headingley, Heanor, Hexham, Hucknall, Kings Heath, Lanark, Leamington Spa, Leeds, Leek, Leith, Lichfield, Londonderry, Longbenton, Loughborough, Louth, Manchester, March, Marple, Melton Mowbray, Mexborough, Morley, Morpeth, Nelson, Newark On Trent, Newcastle Under Lyme, Newcastle Upon Tyne, Newry, Newton Aycliffe, Newtownabbey, Newtownards, Northallerton, Northallerton, Oadby, Omagh, Parkhead, Penrith, Portadown, Ripley, Ripon, Rochdale, Rugeley, Sale, Selby, Shawlands, Sheffield, Shipley, Shrewsbury, Skegness, Skipton, Sleaford, Solihull, Spalding, Spennymoor, Stafford, Stamford, Stirling, Sutton Coldfield, Swadlincote, Tynemouth, Urmston, Uttoxeter, Wallsend, Washington, Wellingborough, Wellington (Shropshire), West Bridgford, Whitehaven, Whitley Bay, Wigston Amenities: Ancillary Storage Required, Ground Floor Only Location: PRIME PITCH/HIGH STREET, IN-TOWN SHOPPING CENTRE, GOOD 2NDARY/FRINGE PRIME Tenure: LEASE Use: RETAIL, CLASS A1 Notes: The company wants 300-600 sq ft ancillary space. It is also interested in Cameron Toll (Edinburgh), Glasgow city centre, Byers Road (Glasgow), Parkhead Forge (Glasgow), Victoria Road (Glasgow), Manchester city centre, Seacroft (Leeds), Crystal Peaks (Sheffield), Byker (Newcastle u Tyne), Newcastle u Tyne city centre, Birmingham city centre, Weston Favell (Northampton), Abbey Centre (Northern Ireland), Dundalk and Forestside.

Initial Research 11/11/2004 Last Update Date: 11/11/2004 Date:

Agent: CAPITAL RETAIL Tel: 0115 950 9000 Fax: 0115 948 4076

Address: 19 The Ropewalk Contact: Ms CHLOE Nottingham GOODING NG1 5DU

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Company Name: CARDFAIR LTD Speciality: NEWSAGENT/CARDS /STATIONER

Requirements: 2 Existing Outlets: 200

Requirement Size: 1,000 - 2,500 sq ft Use: RETAIL Outlets Required: Acocks Green, Alfreton, Alloa, Alnwick, Altrincham, Antrim, Armagh, Ashby De La Zouch, Ballymena, Bathgate, Bearsden, Beaumont Leys, Beeston, Bellshill, Belper, Beverley, Birmingham, Bishop Auckland, Bishopbriggs, Boston, Bridlington, Brighouse, Bromsgrove, Burton On Trent, Bury, Cannock, Carlisle, Chadderton, Cheadle, Chelmsley Wood, Chester Le Street, Cleethorpes, Cleveleys, Clitheroe, Coleraine, Colne, Consett, Craigavon, Cross Gates, Denton, Derby, Didsbury, Droylsden, Dumbarton, Dumfries, Dundee, Dungannon, Eastwood, Eccles, Edinburgh, Enniskillen, Fleetwood, Gainsborough, Glasgow, Glenrothes, Goole, Gosforth, Grangemouth, Halesowen, Harborne, Harrogate, Hazel Grove, Headingley, Heanor, Hexham, Hucknall, Kings Heath, Lanark, Leamington Spa, Leeds, Leek, Leith, Lichfield, Londonderry, Longbenton, Loughborough, Louth, Manchester, March, Marple, Melton Mowbray, Mexborough, Morley, Morpeth, Nelson, Newark On Trent, Newcastle Upon Tyne, Newcastle Upon Tyne, Newry, Newton Aycliffe, Newtownabbey, Newtownards, Northallerton, Northampton, Oadby, Omagh, Parkhead, Penrith, Portadown, Ripley, Ripon, Rochdale, Rugeley, Sale, Selby, Shawlands, Sheffield, Shipley, Shrewsbury, Skegness, Skipton, Sleaford, Solihull, Spalding, Spennymoor, Stafford, Stamford, Stirling, Stockport, Sutton Coldfield, Swadlincote, Tynemouth, Urmston, Uttoxeter, Wallsend, Washington, Wellingborough, Wellington (Shropshire), West Bridgford, Whitehaven, Whitley Bay, Wigston Amenities: Ancillary Storage Required, Ground Floor Only Location: PRIME PITCH/HIGH STREET, IN-TOWN SHOPPING CENTRE, GOOD 2NDARY/FRINGE PRIME

Tenure: LEASE Use: RETAIL, CLASS A1 Notes: The company wants 300-600 sq ft ancillary space. It is also interested in Cameron Toll (Edinburgh), Glasgow city centre, Byers Road (Glasgow), Parkhead Forge (Glasgow), Victoria Road (Glasgow), Manchester city centre, Seacroft (Leeds), Crystal Peaks (Sheffield), Byker (Newcastle u Tyne), Newcastle u Tyne city centre, Birmingham city centre, Weston Favell (Northampton), Abbey Centre (Northern Ireland), Dundalk and Forestside. Also contact Andrew Shepherd or Chloe Gooding at Capital Retail (0115 950 9000).

Initial Research 11/11/2004 Last Update Date: 11/11/2004 Date:

Agent: CAPITAL RETAIL Tel: 0115 950 9000 Fax: 0115 948 4076

Address: 19 The Ropewalk Contact: Mr PETER SHORT Nottingham NG1 5DU

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Company Name: ETHEL AUSTIN LTD Speciality: CLOTHING

Requirements: 5 Existing Outlets: 250

Requirement Size: 2,500 sq ft Use: RETAIL Outlets Required: Abergavenny, Aberystwyth, Alfreton, Allestree, Alvaston, Ashbourne, Ashby De La Zouch, Atherstone, Aylesbury, Banbury, Bearwood, Bearwood, Beaumont Leys, Bedford, Beeston, Belper, Bicester, Birmingham, Bletchley, Bloxwich, Boston, Bracknell, Brecon, Bridgend, Bromsgrove, Brownhills, Buckingham, Burslem, Burton On Trent, Cannock, Carlton, Cheadle, Cheltenham, Chester, Cirencester, Coalville, Coleshill, Corby, Coventry, Daventry, Droitwich, Eccleshall, Evesham, Gloucester, Grantham, Great Barr, Great Malvern, Halesowen, Halesowen, Hanley, Harborne, Hereford, Hinckley, Hucknall, Huntingdon, Ilkeston, Kenilworth, Kidsgrove, Kings Heath, Leamington Spa, Leek, Leicester, Leighton Buzzard, Leominster, Lichfield, Long Eaton, Loughborough, Louth, Ludlow, Lutterworth, Macclesfield, March, Market Harborough, Matlock, Melton Mowbray, Monmouth, Newark On Trent, Newport Pagnell, Newtown, Northampton, Nottingham, Nuneaton, Oadby, Oakham, Oxford, Pershore, Peterborough, Redditch, Ripley, Ross On Wye, Rubery, Rugby, Sheldon, Shirley (West Midlands), Solihull, Spalding, Spondon, St Ives (Cornwall), St Neots, Stamford, Stapleford, Stroud, Sutton Coldfield, Sutton In Ashfield, Swindon, Tamworth, Tewkesbury, Thame, Uttoxeter, Walsall, Wantage, Wellingborough, Welshpool, West Bridgford, Wigston, Winsford, Wisbech, Witney, Wolverhampton, Worksop, Yardley, Yate Amenities: Ancillary Storage Required Location: PRIME PITCH/HIGH STREET, GOOD 2NDARY/FRINGE PRIME Tenure: LEASE Use: RETAIL, CLASS A1 Notes: The company wants 1,000 sq ft storage space and an internal width of 22 ft. It will take prime space in smaller towns and good secondary in larger towns. It will pay up to £100,000 pa in rent (dependent upon town). It is also interested in Birmingham city centre, Coventry city centre, Cannon Park, (Coventry), Jubilee Crescent (Coventry), Dorridge, Weston Favell (Northampton), Nottingham city centre, Maperley (Nottingham), Malvern, Summertown and Tenbury Wells. Other towns considered. Also contact Mark Garrity at King Sturge (0121 200 7128).

Initial Research 25/10/2004 Last Update Date: 25/10/2004 Date:

Agent: KING STURGE Tel: 0121 200 7101 Fax: 0121 236 2563

Address: Scottish Amicable House Contact: Mr JON STODDARD 1 Cornwall Street Birmingham B3 2DX

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Company Name: ETHEL AUSTIN LTD Speciality: CLOTHING

Requirements: 5 Existing Outlets: 250

Requirement Size: 2,500 - 5,000 sq ft Use: RETAIL Outlets Required: Abergavenny, Abingdon, Acocks Green, Alfreton, Allestree, Alvaston, Ashbourne, Ashby De La Zouch, Bearwood, Beaumont Leys, Bedford, Beeston, Belper, Bicester, Birmingham, Blaby, Bloxwich, Boston, Brackley, Bromsgrove, Brownhills, Cannock, Cheltenham, Chipping Norton, Cirencester, Coalville, Coventry, Daventry, Didcot, Droitwich, Evesham, Gloucester, Grantham, Great Barr, Halesowen, Hanley, Harborne, Hucknall, Huntingdon, Kenilworth, Kidderminster, Kidsgrove, Kings Heath, Leamington Spa, Leek, Leicester, Leighton Buzzard, Lichfield, Long Eaton, Loughborough, Louth, Macclesfield, Mansfield, March, Market Harborough, Matlock, Melton Mowbray, Milton Keynes, Monmouth, Newark On Trent, Newport Pagnell, Northampton, Nottingham, Nuneaton, Oadby, Oakham, Oxford, Pershore, Peterborough, Redditch, Ripley, Rugby, Rushden, Sheffield, Sheldon, Shirley (West Midlands), Skegness, Sleaford, Smethwick, Solihull, Spalding, St Ives (Cambs), St Neots, Stamford, Stapleford, Stourport On Severn, Stow On The Wold, Stratford Upon Avon, Stroud, Sutton Coldfield, Sutton In Ashfield, Swindon, Tamworth, Tewkesbury, Uttoxeter, Walsall, Wantage, Warwick, Wellingborough, West Bridgford, Wigston, Wisbech, Witney, Wolverhampton, Worksop, Yardley, Yate Amenities: Ancillary Storage Required Location: PRIME PITCH/HIGH STREET, GOOD 2NDARY/FRINGE PRIME Tenure: LEASE Use: RETAIL, CLASS A1 Notes: The company is also interested in Birmingham city centre, Perry Bar (Birmingham), Claycross, Coventry city centre, Cannon Park (Coventry) Jubilee Crescent (Coventry), Leicester city centre, Malvern, Northampon city centre, Weston Favell (Northampton), Nottingham city centre, Mapperley and Crystal Peaks (Sheffield). Other locations in the Midlands may be considered where it doesn`t already have representation.

Initial Research 23/11/2004 Last Update Date: 23/11/2004 Date:

Agent: SALWAY BRADBURY Tel: 0121 707 4858 Fax: 0121 708 0506

Address: 58 Warwick Road Contact: MR KEN SALWAY Solihull B92 7JJ

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Company Name: FADS HOMESTYLE LTD Speciality: HOMEWARE

Requirements: 2 Existing Outlets: 50

Requirement Size: 1,500 - 3,000 sq ft Use: RETAIL Outlets Required: Ashby De La Zouch, Bideford, Birmingham, Bridport, Buckingham, Bude, Clitheroe, Cromer, Ely, Falmouth, Faversham, Glossop, Haslemere, Helston, Hexham, Honiton, Hucknall, Ilfracombe, Leeds, Louth, Ludlow, Mablethorpe, Malton, Manchester, Market Drayton, Matlock, Minehead, Nailsea, Newmarket, Newquay, North Walsham, Oswestry, Petersfield, Ross On Wye, Shepton Mallet, Sheringham, Sidmouth, St Ives (Cambs), St Neots, Stow On The Wold, Swaffham, Tiverton, Totnes, Wadebridge, Wetherby, Whitchurch (Shropshire), Winchester Amenities: Ancillary Storage Required Location: PRIME PITCH/HIGH STREET, GOOD 2NDARY/FRINGE PRIME Tenure: LEASE Use: RETAIL, CLASS A1 Notes: The company wants 500 sq ft. It wants to acquire 50 units. It is also interested in Birmingham suburbs, Driffield, Drogloden, Leeds suburbs, Market Rasen, Manchester Suburbs and Okehampton.

Initial Research 28/01/2005 Last Update Date: 28/01/2005 Date:

Agent: MORGAN MARTIN Tel: 01772 556666 Fax: 01772 202159

Address: 12 Winckley Square Contact: Mr JIM MARTIN Preston PR1 3JJ

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Company Name: GREGGS PLC Speciality: BAKERS

Requirements: 9 Existing Outlets: 1200

Address: Clayton Road Contact: Mr MARTIN BOHILL Newcastle Upon Tyne NE2 1TL Email: [email protected] Tel: 0191 212 7611 Fax: 0191 281 1444

Requirement Size: 800 - 2,500 sq ft Use: RETAIL Outlets Required: Alcester, Aldridge, Ashby De La Zouch, Atherstone, Aylesbury, Banbury, Bedford, Belper, Biggleswade, Birmingham, Birmingham, Bletchley, Brierley Hill, Buckingham, Burton On Trent, Bury St Edmunds, Cambridge, Coventry, Derby, Derby, Dunstable, Eastwood, Ely, Fakenham, Gorleston, Grantham, Great Yarmouth, Heanor, Ilkeston, Ipswich, King'S Lynn, Leamington Spa, Leicester, Leicester, Leighton Buzzard, Lincoln, Luton, Lutterworth, Market Harborough, Milton Keynes, Newcastle Under Lyme, Northampton, Norwich, Nottingham, Nottingham, Oxford, Peterborough, Redditch, Redditch, Ripley, Royston, Rugby, Saffron Walden, Shrewsbury, Skegness, St Albans, Stafford, Stafford, Stapleford, Stone, Swaffham, Uttoxeter, Wellingborough, Wellingborough, Witney, Wolverhampton, Wolverhampton, Woodbridge, Worcester, Wymondham, Yate Location: PRIME PITCH/HIGH STREET, GOOD 2NDARY/FRINGE PRIME Tenure: LEASE, PURCHASE Use: RETAIL, CLASS A1, CLASS A3 Notes: Leasehold preferred, but freehold considered. Every location treated on its own merits. No canvassing of other retailers on behalf of Greggs. Non standard locations like airports, industrial estates, bus stations, etc considered. It is also interested in Birmingham city centre, Birmingham suburbs, Burntwood, Coventry city centre, Coventry suburbs, Derby city centre, Derby suburbs, Leicester city centre, Leicester suburbs, Nottingham city centre, Nottingham suburbs, Sedgeley, Southam, Attleborough, Malvern and Mander Centre (Wolverhampton).

Initial Research 20/08/2004 Last Update Date: 20/08/2004 Date:

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Company Name: JD WETHERSPOON PLC Speciality: PUBLIC HOUSES

Requirements: 1 Existing Outlets: 600

Requirement Size: 3,500 sq ft Use: RETAIL Outlets Required: Abingdon, Accrington, Addlestone, Aldershot, Alloa, Alnwick, Alton, Amersham, Arundel, Ascot, Ashbourne, Ashby De La Zouch, Aylesbury, Baillieston, Bakewell, Baldock, Banstead, Barry, Bathgate, Battle, Beaconsfield, Bearsden, Bearwood, Beccles, Bedlington, Belper, Beverley, Bexhill, Bideford, Billingham, Bishop Auckland, Bishop'S Stortford, Bishopbriggs, Blackpool, Blandford Forum, Bletchley, Bloxwich, Blyth, Bodmin, Bowness On Windermere, Bramhall, Brecon, Brentwood, Brighton, Bristol, Broadstairs, Broughty Ferry, Brownhills, Brownhills, Buckhurst Hill, Bulwell, Burgess Hill, Bury St Edmunds, Camborne, Canvey Island, Carlton, Carshalton, Caterham, Chatham, Cheadle, Chertsey, Chester Le Street, Chippenham, Chipping Norton, Chipping Sodbury, Christchurch, Cirencester, Clarkston, Cleethorpes, Clevedon, Clevedon, Cleveleys, Clifton (Avon), Clitheroe, Clydebank, Coatbridge, Cobham, Cockermouth, Corby, Corstorphine, Cramlington, Cranleigh, Crewkerne, Crook, Crosby, Cross Gates, Cumbernauld, Cupar, Dalkeith, Deal, Denton, Devizes, Didcot, Didsbury, Diss, Dorking, Droitwich, Dronfield, Dumbarton, Dunfermline, Dunstable, Dursley, East Dereham, East Kilbride, Eastleigh, Edinburgh, Egham, Elm Park, Epping, Esher, Farnborough, Farnham, Farnworth, Felixstowe, Fort William, Fraserburgh, Frinton On Sea, Frome, Gateshead, Gatley, Gerrards Cross, Gillingham, Glossop, Gosforth, Govan, Grays, Great Barr, Great Malvern, Hadleigh, Hailsham, Hainault, Halstead, Halstead, Hamilton, Harborne, Harpenden, Hatfield, Haverfordwest, Hawick, Haywards Heath, Hazlemere, Headingley, Headington, Heaton, Hedge End, Helensburgh, Hessle, Heswall, Hillsborough, Hindley, Hitchin, Hoddesdon, Honiton, Horley, Houghton Le Spring, Hungerford, Huntingdon, Hythe, Ilkley, Irvine, Jesmond, Kenilworth, Keynsham, Kirkcaldy, Knowle (Avon), Knutsford, Largs, Launceston, Leek, Leigh, Leighton Buzzard, Leominster, Lewes, Leyland, Linlithgow, Liskeard, Longbenton, Louth,

Ludlow, Ludlow, Lymington, Maldon, Malmesbury, Malton, March, Market Drayton, Marlborough, Melton Mowbray, Midsomer Norton, Milford Haven, Minehead, Montrose, Morecambe, Morley, Morningside, Morpeth, Mumbles, Musselburgh, Nailsea, Nairn, Nantwich, Newbury, Newington, Newport (Isle Of Wight), Newport (Shropshire), Newport Pagnell, Newtown, North Shields, Northenden, Northfield, Oban, Oldbury, Ormskirk, Ossett, Oxford, Penrith, Peterhead, Peterhead, Petersfield, Plymouth, Plympton, Pontefract, Porthcawl, Portobello, Portslade, Portswood, Prescot, Prestwich, Prestwick, Pudsey, Radlett, Radstock, Rainham, Ramsgate, Redruth, Reigate, Renfrew, Retford, Ringwood, Ripon, Romsey, Royston, Rubery, Runcorn, Rushden, Rutherglen, Rye, Sandbach, Seaford, Seaham, Selby, Selly Oak, Shaw, Sheerness, Shepton Mallet, Sherborne, Sherwood, Shildon, Shirley (West Midlands), Shoreham By Sea, Sidmouth, Skelmersdale, South Benfleet, St Andrews, St Austell, St Ives (Cambs), St Ives (Cornwall), St Neots, Stamford, Stanford Le Hope, Stanley, Stapleford, Stirling, Stockton Heath, Stonehaven, Stowmarket, Stranraer, Stretford, Sudbury, Sunbury, Swanley, Swinton, Tavistock, Teignmouth, Telford, Tewkesbury, Thame, Thatcham, Thetford, Thirsk, Thorpe, Totnes, Totton, Truro, Uckfield, Uddingston, Uttoxeter, Walkden, Wallasey, Wallingford, Wallsend, Wantage, Ware, Washington, Waterloo (Merseyside), Waterlooville, Wellington (Shropshire), Wellington (Somerset), Wells, Welwyn Garden City, West Bridgford, West Byfleet, Westbury, Westbury On Trym, Westcliff On Sea, Weybridge, Whitby, Whitstable, Wimborne Minster, Windermere, Withington, Witney, Wythenshawe, Yardley, Yarm, Yate, Yeadon Amenities: Ground Floor Only Location: PRIME PITCH/HIGH STREET Tenure: LEASE, PURCHASE Use: RETAIL, CLASS A3 Notes: The company is also interested in Whiteladies Road (Bristol), Winton, Fallowfield, Summertown, Gorgie, Hillhead, Aberdeen Old Town, St John`s Road (Corstophine), Bruntsfield Place (Edinburgh), Cameron Toll (Edinburgh), Grassmarket (Edinburgh), Victoria Street (Edinburgh), Waverley (Edinburgh), Bishopston, Shirehampton, Redland, Langley, Tilehurst, Chesterton, Halton, Longford, Padstow, St Budeaux, Okehampton, Broadstone, Westbourne, Parkstone, Pitsea, Thorpe Bay, Hale, Deane, Sandwich, Wavertree, Fazalerley, West Derby, Earlham, Hirst, Partick, Leven, Marchmont, Mount Florida, Pollokshaws, Ershine, Gyle, South Queensferry, Byker, Southwick, Mere Green, Gorse Hill, Driffield and Kirkstall.

Initial Research 20/10/2004 Last Update Date: 25/10/2004 Date:

Agent: VAN DE BERG & CO LTD Tel: 020 8429 7000 Fax: 020 8429 7001

Address: Parkville House Contact: MR KEITH Bridge Street WOODRUFF Pinner HA5 3ZZ

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Company Name: JOHNSON CLEANERS UK LTD Speciality: DRY CLEANERS

Requirements: 4 Existing Outlets: 500

Requirement Size: 1,200 - 1,500 sq ft Use: RETAIL Outlets Required: Ashby De La Zouch, Birmingham, Bridgnorth, Cannock, Coventry, Evesham, Hereford, Hinckley, Kenilworth, Kidderminster, Leamington Spa, Leek, Leicester, Leominster, Loughborough, Ludlow, Nottingham, Redditch, Shrewsbury, Solihull, Stoke On Trent, Sutton Coldfield, Tamworth, Telford, Uttoxeter, Warwick, Wolverhampton, Worcester Amenities: Car Parking Up To 20 Cars Location: PRIME PITCH/HIGH STREET, PROMINENT/BUSY MAIN ROAD Tenure: LEASE, PURCHASE Use: RETAIL, CLASS A1 Notes: The company will consider new developments or conversions/ redevelopment opportunities of particular interest: Petrol Filling Stations, Car Showrooms, Retail Showrooms, Industrial Units etc. It is also interestd in Streetly, Suburbs in Coventry, Birmingham, Leicester, Stoke on Trent, Wolverhampton, Nottingham and Birmingham.

Initial Research 23/11/2004 Last Update Date: 23/11/2004 Date:

Agent: NICHOLAS BRETT & CO Tel: 01527 875669

Fax: 01527 875512

Address: Messenger House Contact: Mr NICHOLAS Crown Close BRETT Bromsgrove B61 8DJ

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Company Name: PETS AT HOME LTD Speciality: PET SHOPS

Requirements: 7 Existing Outlets: 150

Requirement Size: 2,500 - 4,500 sq ft Use: RETAIL Outlets Required: Alfreton, Arnold, Arnold, Ashbourne, Ashby De La Zouch, Bakewell, Beeston, Belper, Boston, Burton On Trent, Coalville, Corby, Daventry, Dronfield, Gainsborough, Grantham, Heanor, Hinckley, Horncastle, Hucknall, Ilkeston, Kirkby In Ashfield, Leicester, Lincoln, Long Eaton, Loughborough, Louth, Lutterworth, Market Harborough, Melton Mowbray, Newark On Trent, Nottingham, Oakham, Retford, Shepshed, Skegness, Sleaford, Spalding, Stamford, Sutton In Ashfield, Swadlincote, West Bridgford, Wigston, Worksop Location: PRIME PITCH/HIGH STREET, GOOD 2NDARY/FRINGE PRIME, N'BOURHOOD PARADES/ESTATES, PROMINENT/BUSY MAIN ROAD, ESTABLISHED RETAIL PARK Tenure: LEASE, PURCHASE Use: RETAIL, CLASS A1 Notes: The company is interested in retail parks, prominent standalone units, suburban shopping parades, roadside sites and town centre high streets. It is interested in Leicester suburbs, north Lincoln, Market Rasen, Chilwell (Nottingham), Mapperly (Nottingham), Bolwell (Nottingham) and Woolaton (Nottingham).

Initial Research 25/10/2004 Last Update Date: 25/10/2004 Date:

Agent: FISHER HARGREAVES PROCTOR Tel: 0115 950 7577 Fax: 0115 950 7688

Address: Cherwell House Contact: Mr BEN TEBBUTT 10 Oxford Street Nottingham NG17 7ED

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Company Name: PHONELINE Speciality: MOBILE PHONES

Requirement Size: 500 sq ft Use: RETAIL Outlets Required: Alfreton, Ashby De La Zouch, Burton On Trent, Chesterfield, Derby, Hinckley, Hucknall, Ilkeston, Lincoln, Mansfield, Newark On Trent, Nuneaton, Ripley, Stamford, Sutton In Ashfield Location: PRIME PITCH/HIGH STREET, GOOD 2NDARY/FRINGE PRIME Tenure: LEASE, PURCHASE Use: RETAIL, CLASS A1 Notes: Other towns in the Midlands considered.

Initial Research 29/10/2004 Last Update Date: 29/10/2004 Date:

Agent: LAMBERT SMITH HAMPTON Tel: 0115 976 6610 Fax: 0115 941 0316

Address: Houndsgate South Contact: Mr MATTHEW 17-21 Hounds Gate CULLEN Nottingham NG1 7AA

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Company Name: SPECSAVERS OPTICAL SUPERSTORES LTD Speciality: OPTICIANS

Requirements: 2 Existing Outlets: 400

Address: Melrose House Contact: Mr CHARLES 42 Dingwall Road SPOONER Croydon CR0 2NE Email: [email protected] Tel: 020 8760 7416

Requirement Size: 1,100 - 1,400 sq ft Use: RETAIL Outlets Required: Alfreton, Ammanford, Arbroath, Ashby De La Zouch, Basingstoke, Beccles, Beckenham, Bedworth, Berwick Upon Tweed, Bethnal Green, Bideford, Bitterne, Blandford Forum, Bridgnorth, Bridport, Burnham On Sea, Cambridge, Cardigan, Chester Le Street, Chichester, Cirencester, Cleveleys, Cromer, Crouch End, Deal, Diss, Dorchester, Dumbarton, East Grinstead, Eastcote, Edmonton, Fakenham, Farnham, Faversham, Finchley, Folkestone, Fort William, Gainsborough, Glasgow, Godalming, Hackney, Haverhill, Hayes, Haywards Heath, Herne Bay, Islington, Kentish Town, Kingsbury, Kirkby, Leighton Buzzard, Liskeard, Littlehampton, Louth, Ludlow, Lymington, Maldon, Melton Mowbray, Mexborough, Midsomer Norton, Minehead, Moorgate, Morecambe, Morpeth, Musselburgh, Muswell Hill, Newport (Isle Of Wight), Newquay, Newton Aycliffe, Newtown, Oban, Omagh, Oxford, Penge, Penzance, Petersfield, Rayleigh, Redhill, Reigate, Ringwood, Ripon, Rugeley, Ruislip, Rushden, Ryde, Saffron Walden, Seaford, Sevenoaks, Skipton, Southall, Southgate, Spalding, St Andrews, St Anne'S, Stone, Stranraer, Telford, Tewkesbury, Thetford, Totnes, Twickenham, Uttoxeter, Uxbridge, Wallington, West Wickham, Wetherby, Weymouth, Whitby, Whitechapel, Whitstable, Windsor Amenities: Ancillary Storage Required, Ground Floor Only Location: PRIME PITCH/HIGH STREET, GOOD 2NDARY/FRINGE PRIME Tenure: LEASE Use: RETAIL, CLASS A1 Notes: The company wants a minimum of 600 sq ft back-up and preferred 18ft internal width. In London, it is also interested in Moorgate/Liverpool Street, Edmonton Green, North Finchley and Walworth Road. In Eire, it is also interested in Blackrock (Dublin), Bray, Carlow, Dundalk, Ennis, Mullingar, Port Laoise, Sligo and Swords. Elsewhere, it is also interested in Byres Road (Glasgow) and Winton. Relocations: Cambridge, Basingstoke, Chicester, Farnham, Rehill, Melton Mowbray, Telford, Tewkesbury, Newport, Penzance, Wymouth and Uxbridge.

Initial Research 22/09/2004 Last Update Date: 22/09/2004 Date:

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FOCUS RETAILER REQUIREMENTS, COALVILLE (25.02.05)

Company Name: DOMINO'S PIZZA GROUP LTD Speciality: CAFE/RESTAURANT/ BAR

Requirements: 6 Existing Outlets: 250

Requirement Size: 750 - 1,500 sq ft Use: RETAIL Outlets Required: Birmingham, Bromsgrove, Castle Bromwich, Coalville, Coventry, Derby, Droitwich, Dudley, Eastwood, Edgbaston, Evesham, Halesowen, Hall Green, Hanley, Hereford, Hinckley, Ilkeston, Kidderminster, Kingstanding, Kingsthorpe, Leamington Spa, Leicester, Lichfield, Market Harborough, Marston Green, Melton Mowbray, Newcastle Under Lyme, Northampton, Northfield, Oadby, Peterborough, Royston, Rushden, Selly Oak, Shrewsbury, Smethwick, Stratford Upon Avon, Sutton In Ashfield, Telford, Uttoxeter, West Bromwich, Wigston Amenities: Minimum Frontage 15-25 Ft, Main Road Frontage, Car Parking Up To 20 Cars Location: PROMINENT/BUSY MAIN ROAD, N'BOURHOOD PARADES/ESTATES, ESTABLISHED RETAIL PARK, DEVMNT/GREEN FIELD SITE, EDGE OF TOWN, LEISURE PARK/BUSINESS PARK, OUT-OF- TOWN SHOP. CENTRE Tenure: LEASE, PURCHASE Use: RETAIL, CLASS A3 Notes: The company wants new housing, minimum frontage 15 ft, high visibility and parking at front and rear. It is interested in areas with 15,000 households. It wants to acquire 50 units. It is also interested in Hamstead (Birmingham), north-east Marston Green, Moseley, Cheylesmore, Littleover (Derby), Evington Village (Leicester), Rushey Mead (Leicester), Weston Favell (Northampton), north Peterborough and Dawley (Telford). Also contact Mark Garrity at King Sturge (0121 200 7128).

Initial Research 22/11/2004 Last Update Date: 22/11/2004 Date:

Agent: KING STURGE Tel: 0121 200 7101 Fax: 0121 236 2563

Address: 1 Cornwall Street Contact: MR JON STODDARD Birmingham B3 2DT

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Company Name: ETHEL AUSTIN LTD Speciality: CLOTHING

Requirements: 5 Existing Outlets: 250

Requirement Size: 2,500 sq ft Use: RETAIL Outlets Required: Abergavenny, Aberystwyth, Alfreton, Allestree, Alvaston, Ashbourne, Ashby De La Zouch, Atherstone, Aylesbury, Banbury, Bearwood, Bearwood, Beaumont Leys, Bedford, Beeston, Belper, Bicester, Birmingham, Bletchley, Bloxwich, Boston, Bracknell, Brecon, Bridgend, Bromsgrove, Brownhills, Buckingham, Burslem, Burton On Trent, Cannock, Carlton, Cheadle, Cheltenham, Chester, Cirencester, Coalville, Coleshill, Corby, Coventry, Daventry, Droitwich, Eccleshall, Evesham, Gloucester, Grantham, Great Barr, Great Malvern, Halesowen, Halesowen, Hanley, Harborne, Hereford, Hinckley, Hucknall, Huntingdon, Ilkeston, Kenilworth, Kidsgrove, Kings Heath, Leamington Spa, Leek, Leicester, Leighton Buzzard, Leominster, Lichfield, Long Eaton, Loughborough, Louth, Ludlow, Lutterworth, Macclesfield, March, Market Harborough, Matlock, Melton Mowbray, Monmouth, Newark On Trent, Newport Pagnell, Newtown, Northampton, Nottingham, Nuneaton, Oadby, Oakham, Oxford, Pershore, Peterborough, Redditch, Ripley, Ross On Wye, Rubery, Rugby, Sheldon, Shirley (West Midlands), Solihull, Spalding, Spondon, St Ives (Cornwall), St Neots, Stamford, Stapleford, Stroud, Sutton Coldfield, Sutton In Ashfield, Swindon, Tamworth, Tewkesbury, Thame, Uttoxeter, Walsall, Wantage, Wellingborough, Welshpool, West Bridgford, Wigston, Winsford, Wisbech, Witney, Wolverhampton, Worksop, Yardley, Yate Amenities: Ancillary Storage Required Location: PRIME PITCH/HIGH STREET, GOOD 2NDARY/FRINGE PRIME Tenure: LEASE Use: RETAIL, CLASS A1 Notes: The company wants 1,000 sq ft storage space and an internal width of 22 ft. It will take prime space in smaller towns and good secondary in larger towns. It will pay up to £100,000 pa in rent (dependent upon town). It is also interested in Birmingham city centre, Coventry city centre, Cannon Park, (Coventry),

Jubilee Crescent (Coventry), Dorridge, Weston Favell (Northampton), Nottingham city centre, Maperley (Nottingham), Malvern, Summertown and Tenbury Wells. Other towns considered. Also contact Mark Garrity at King Sturge (0121 200 7128).

Initial Research 25/10/2004 Last Update Date: 25/10/2004 Date:

Agent: KING STURGE Tel: 0121 200 7101 Fax: 0121 236 2563

Address: Scottish Amicable House Contact: Mr JON STODDARD 1 Cornwall Street Birmingham B3 2DX

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Company Name: ETHEL AUSTIN LTD Speciality: CLOTHING

Requirements: 5 Existing Outlets: 250

Requirement Size: 2,500 - 5,000 sq ft Use: RETAIL Outlets Required: Abergavenny, Abingdon, Acocks Green, Alfreton, Allestree, Alvaston, Ashbourne, Ashby De La Zouch, Bearwood, Beaumont Leys, Bedford, Beeston, Belper, Bicester, Birmingham, Blaby, Bloxwich, Boston, Brackley, Bromsgrove, Brownhills, Cannock, Cheltenham, Chipping Norton, Cirencester, Coalville, Coventry, Daventry, Didcot, Droitwich, Evesham, Gloucester, Grantham, Great Barr, Halesowen, Hanley, Harborne, Hucknall, Huntingdon, Kenilworth, Kidderminster, Kidsgrove, Kings Heath, Leamington Spa, Leek, Leicester, Leighton Buzzard, Lichfield, Long Eaton, Loughborough, Louth, Macclesfield, Mansfield, March, Market Harborough, Matlock, Melton Mowbray, Milton Keynes, Monmouth, Newark On Trent, Newport Pagnell, Northampton, Nottingham, Nuneaton, Oadby, Oakham, Oxford, Pershore, Peterborough, Redditch, Ripley, Rugby, Rushden, Sheffield, Sheldon, Shirley (West Midlands), Skegness, Sleaford, Smethwick, Solihull, Spalding, St Ives (Cambs), St Neots, Stamford, Stapleford, Stourport On Severn, Stow On The Wold, Stratford Upon Avon, Stroud, Sutton Coldfield, Sutton In Ashfield, Swindon, Tamworth, Tewkesbury, Uttoxeter, Walsall, Wantage, Warwick, Wellingborough, West Bridgford, Wigston, Wisbech, Witney, Wolverhampton, Worksop, Yardley, Yate Amenities: Ancillary Storage Required Location: PRIME PITCH/HIGH STREET, GOOD 2NDARY/FRINGE PRIME Tenure: LEASE Use: RETAIL, CLASS A1 Notes: The company is also interested in Birmingham city centre, Perry Bar (Birmingham), Claycross, Coventry city centre, Cannon Park (Coventry) Jubilee Crescent (Coventry), Leicester city centre, Malvern, Northampon city centre, Weston Favell (Northampton), Nottingham city centre, Mapperley and Crystal Peaks (Sheffield). Other locations in the Midlands may be considered where it doesn`t already have representation.

Initial Research 23/11/2004 Last Update Date: 23/11/2004 Date:

Agent: SALWAY BRADBURY Tel: 0121 707 4858 Fax: 0121 708 0506

Address: 58 Warwick Road Contact: MR KEN SALWAY Solihull B92 7JJ

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Company Name: KFC (GB) LTD Speciality: FAST FOOD/TAKEAWAY OUTLETS

Requirements: 14 Existing Outlets: 500

Requirement Size: 2,550 - 2,900 sq ft Use: RETAIL Outlets Required: Abingdon, Alfreton, Arnold, Aylesbury, Banbury, Basildon, Beaumont Leys, Bedford, Beeston, Bicester, Billericay, Brentwood, Bury St Edmunds, Cambridge, Canvey Island, Chelmsford, Cheshunt, Clacton On Sea, Coalville, Colchester, Daventry, Derby, Grantham, Great Yarmouth, Hadleigh, Harlow, Hatfield,

Haverhill, Hemel Hempstead, Hertford, High Wycombe, Hitchin, Ilkeston, Ipswich, Kettering, King'S Lynn, Leicester, Leighton Buzzard, Letchworth, Lincoln, Luton, Melton Mowbray, Milton Keynes, Northampton, Norwich, Nottingham, Oadby, Oxford, Peterborough, Rayleigh, Skegness, Southend, Spalding, St Albans, Sudbury, Thetford, Wellingborough, West Bridgford, Westcliff On Sea, Wigston, Wisbech, Witney, Worksop, Wymondham Amenities: Car Parking For 20-100 Cars Location: PROMINENT/BUSY MAIN ROAD, LEISURE PARK/BUSINESS PARK, ESTABLISHED RETAIL PARK Tenure: LEASE, PURCHASE Use: RETAIL, CLASS A3 Notes: This is a drive thru requirement. The company wants patio area for external seating and future expansion. For the 70 seater unit, it wants 2,550 sq ft and 35 car parking spaces. For the 100 seater, it wants 2,900 sq ft and 50 car parking spaces. It is also interested in Fosse Park (Leicester), Hamilton (Leicester), Dereham, Alfreton Road (Nottingham), Carleton (Nottingham) and Colwick (Nottingham).

Initial Research 25/10/2004 Last Update Date: 25/10/2004 Date:

Agent: DODSON JONES Tel: 01223 368468 Fax:

Address: 4 Hills Road Contact: Mr EDWARD Cambridge DODSON CB2 1JP

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Company Name: PEACOCKS STORES LTD Speciality: DEPARTMENT STORES

Requirements: 7 Existing Outlets: 337

Requirement Size: 5,000 - 15,000 sq ft Use: RETAIL Outlets Required: Aldridge, Bedworth, Belper, Birmingham, Bridgnorth, Bulwell, Buxton, Cannock, Cheltenham, Cirencester, Coalville, Coventry, Derby, Dudley, Hanley, Heanor, Hereford, Holyhead, Hucknall, Leamington Spa, Leek, Leicester, Lichfield, Mansfield, Matlock, Melton Mowbray, Mold, Newark On Trent, Newport (Shropshire), Nottingham, Oswestry, Porthmadog, Pwllheli, Retford, Rhyl, Rugeley, Shrewsbury, Stone, Stourbridge, Swadlincote, Tamworth, Warwick, Wellington (Shropshire), Welshpool, West Bromwich, Wolverhampton, Worcester Location: PRIME PITCH/HIGH STREET, IN-TOWN SHOPPING CENTRE, GOOD 2NDARY/FRINGE PRIME, PROMINENT/BUSY MAIN ROAD Tenure: LEASE Use: RETAIL, CLASS A1 Notes: The company requires 40 units a year. It is also interested in Birmingham suburbs, Black Country suburbs, Coventry suburbs, Leicester suburbs and Wolverhampton suburbs. Other locations and extensions to existing stores will be considered. Cheltenham and Hereford are relocations.

Initial Research 22/09/2004 Last Update Date: 22/09/2004 Date:

Agent: MASON & PARTNERS Tel: 0151 227 1008 Fax: 0151 236 3936

Address: 17 Harrington Street Contact: MR MATTHEW Liverpool GREEN L2 4AB

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Company Name: PETS AT HOME LTD Speciality: PET SHOPS

Requirements: 7 Existing Outlets: 150

Requirement Size: 2,500 - 4,500 sq ft Use: RETAIL Outlets Required: Alfreton, Arnold, Arnold, Ashbourne, Ashby De La Zouch, Bakewell, Beeston, Belper, Boston, Burton On Trent, Coalville, Corby, Daventry, Dronfield, Gainsborough, Grantham, Heanor, Hinckley, Horncastle, Hucknall, Ilkeston, Kirkby In Ashfield, Leicester, Lincoln, Long Eaton, Loughborough, Louth, Lutterworth,

Market Harborough, Melton Mowbray, Newark On Trent, Nottingham, Oakham, Retford, Shepshed, Skegness, Sleaford, Spalding, Stamford, Sutton In Ashfield, Swadlincote, West Bridgford, Wigston, Worksop Location: PRIME PITCH/HIGH STREET, GOOD 2NDARY/FRINGE PRIME, N'BOURHOOD PARADES/ESTATES, PROMINENT/BUSY MAIN ROAD, ESTABLISHED RETAIL PARK Tenure: LEASE, PURCHASE Use: RETAIL, CLASS A1 Notes: The company is interested in retail parks, prominent standalone units, suburban shopping parades, roadside sites and town centre high streets. It is interested in Leicester suburbs, north Lincoln, Market Rasen, Chilwell (Nottingham), Mapperly (Nottingham), Bolwell (Nottingham) and Woolaton (Nottingham).

Initial Research 25/10/2004 Last Update Date: 25/10/2004 Date:

Agent: FISHER HARGREAVES PROCTOR Tel: 0115 950 7577 Fax: 0115 950 7688

Address: Cherwell House Contact: Mr BEN TEBBUTT 10 Oxford Street Nottingham NG17 7ED

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Company Name: YES & CO Speciality: CHILDREN'S/SCHOO L WEAR

WOMEN'S WEAR

Requirements: 1 Existing Outlets: 12

Requirement Size: 1,500 - 2,500 sq ft Use: RETAIL Outlets Required: Ashton Under Lyne, Barnsley, Batley, Bishop Auckland, Blackpool, Bolton, Burton On Trent, Castleford, Chester Le Street, Coalville, Coventry, Cramlington, Crewe, Darlington, Doncaster, Dudley, Durham, Gateshead, Gosforth, Grimsby, Halesowen, Halifax, Hanley, Hebburn, Huddersfield, Huyton, Hyde, Keighley, Kidderminster, Kirkby, Leeds, Leicester, Liverpool, Longton, Manchester, Middlesbrough, Middleton, Mold, Newcastle Upon Tyne, Northwich, Nuneaton, Old Swan, Peterlee, Preston, Redditch, Rhyl, Rochdale, Rotherham, Scunthorpe, Shipley, Shrewsbury, Skelmersdale, Solihull, South Shields, Southport, St Helens, Stafford, Stockport, Stockton On Tees, Stourbridge, Stretford, Sunderland, Swinton, Tamworth, Walsall, Warrington, Washington, Wolverhampton Location: PRIME PITCH/HIGH STREET, IN-TOWN SHOPPING CENTRE, GOOD 2NDARY/FRINGE PRIME Tenure: LEASE, PURCHASE Use: RETAIL, CLASS A1 Notes: Relocations: Preston and Skelmersdale.

Initial Research 10/08/2004 Last Update Date: 10/08/2004 Date:

Agent: COLIN WALKER & CO Tel: 0151 255 1055 Fax: 0151 255 0955

Address: 1 Water Street Contact: MR COLIN WALKER Liverpool L2 0TH

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APPENDIX 5

Health Check Pro-forma Used by RTP for this Study

ASSESSING VITAILTY AND VIABILITY – CENTRE PRO-FORMA

Centre: Day/Date: Time of Day: Weather Conditions:

1. Attractions (Diversity & Critical Mass)

Diversity of Uses (GOAD, site visit)

Retailing

Presence of national multiples (see GOAD list of 27)

Qualitative deficiencies e.g., shops too small/old/inaccessible (local agents details)

Quality and Mix of Other Services and Uses

- Restaurants

- Hotels / other tourist facilities

- Leisure uses (cinemas/theatres/bingo/bowling)

- Charity/second-hand shops and where located (in primary or secondary locations)

- What are the main attractions and functions? – (full range, comparison, top-up, or minor district).

- Town centre employment (offices etc)

- Town centre residential

Areas of potential for redevelopment:

Vacant/under-use/sites

Retailer Demand (Focus, site visit, local agent)

Shopping rents/yields – (Property Market Report, local agent)

Proportion of vacant street level property

Amount of street-level vacancy

Where are main concentrations of vacancy?

2. Accessibility (Mobility & linkages- quality/quantity/type/location/safe/signage/cost)

Car parking

• Rail

• Bus

• Taxi facilities

• Facilities for disabled users

• Facilities for cyclists

Pedestrian comfort:

Pedestrian flows (busy/not busy)

• Pedestrianised areas?

• Pedestrian/traffic conflict?

3. Amenity (Security and Identity - Perceptions of safety/occurrence of crime

CCTV

Security shutters/other measures

Any no-go ‘backland’ areas?

Street lighting

Safe routes

Gateway approach - quality

Existence of groups behaving anti-socially

Environmental quality – Character & overall vitality of the centre

• Cleanliness

• Signage

• Shelter

• Visual attractiveness / general ambience

• Surfacing

• Architectural quality

• External condition of buildings

• Street furniture

• Public art

• Litter/graffiti

• Landscaping/trees/open spaces

• Areas in need of environmental/other improvements

4. Action (Organisation Capacity & Resourcing)

• Regeneration strategies, town centre plans, environmental enhancements committed?

• Actors – organisations etc - who does what?

APPENDIX 6

FLOORSPACE DATA

Appendix 6, Table 1 - Summary Gross Floorspace Data for Coalville, Ashby-de-la-Zouch, Thornborough Retail Park (Coalville) and Whitwick Retail Park (Coalville)

Coalville - Coalville - Ashby-de-la-Zouch Coalville Thornborough Whitwick Retail Retail Park Park sq ft sq m sq ft sq m sq ft sq m sq ft sq m Convenience 44800 4180 60700 5610 13800 1280 71000 6600 Comparison 107200 10000 209600 19470 7800 730 58000 5380 Services 50000 4670 84500 7830 2200 200 - - Miscellaneous* 7400 690 700 70 - - - - Vacant Units 16000 1480 21700 2030 - - - - Units with no Experian Goad 134400 12480 199300 18540 Trade type** - - - - Total Floorspace 359800 33500 576500 53550 23800 2210 129000 11980

Source: Experian Goad (2004)

* For example: Post Offices, Information Bureau ** For example: Public houses, offices, residential

Appendix 6, Table 2 – Net Floorspace Data for Individual Stores

UNIT NAME ADDRESS NET AREA (sq m) Tesco Ashby-de-la-Zouch Sales area 2481 Warehousing 1196 Other' Floorspace 851 Total 4528 Thornborough Road, Retail Halfords Park 618 Morrisons Whitwick Retail Park 3976 Focus Whitwick Retail Park 2287 Poundstretcher Whitwick Retail Park 929 Rosebys Whitwick Retail Park 465 Jollyes Whitwick Retail Park 465 CBS Whitwick Retail Park 929 DFS Measham 500