Andy Marshall on: Selling THD Products THD Electronics (206) 781-5500
[email protected] June 18, 2003 So, there’s some THD stuff sitting around the store and you can make some money if you sell some of it. But how do you get customers to give Andy Marshall, you money for it and take it home? Ah, good question. Glad you asked! THD’s president and chief product designer, talks What is THD, anyway? about selling THD products: First off, if customers ask, “What is everybody.” THD? I have never heard of them,” you To which the customer responds, “Oh! have a really good answer. • The BiValve-30 Then why aren’t they famous?” guitar amplifier You can respond with, “They are the You answer, “They are, if you read the The 30-watt, Class A world’s top boutique amp builder, and amp that Guitar Player guitar magazines. But then, they don’t have been turning out award-winning said “produced a level of spend a ton of money on advertising, amps, cabinets and accessories since tonal complexity and and that shows in the reasonable prices 1987. They started the whole tweed-amp sonic dimension that was of their products.” simply off the scale.” re-issue craze back in ’87 with their first product.” If you have been selling THD for a while, • The UniValve you know how happy your customers are guitar amplifier So then the customer asks, “Really? with our products and how amazingly The 15-watt, Class A Who uses their stuff?” amp that can use almost few of them ever need repair.