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KOMUNIKASI KEPEMIMPINAN DALAM FILM MONEYBALL (Analisis Semiotika Model Roland Barthes)

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KOMUNIKASI KEPEMIMPINAN DALAM FILM MONEYBALL (Analisis Semiotika Model Roland Barthes) KOMUNIKASI KEPEMIMPINAN DALAM FILM MONEYBALL (Analisis Semiotika Model Roland Barthes) Skripsi Diajukan Kepada Universitas Islam Negeri Sunan Ampel Surabaya, Guna Memenuhi Salah Satu Syarat Memperoleh Gelar Sarjana Ilmu Komunikasi (S.I.Kom.) Oleh: MUHAMMAD NAUFAL IRFANDY NIM: B06215025 PROGRAM STUDI ILMU KOMUNIKASI FAKULTAS DAKWAH DAN KOMUNIKASI UNIVERSITAS ISLAM NEGERI SUNAN AMPEL SURABAYA 2019 PERNYATAAN OTENTISITAS SKRIPSI v LEMBAR PERSETUJUAN PEMBIMBING ii LEMBAR PENGESAHAN UJIAN SKRIPSI iii ABSTRAK Muhammad Naufal Irfandy, B06215025, 2019, Komunikasi Kepemimpinan dalam Film Moneyball (Analisis Semiotika Model Roland Barthes), Skripsi Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Sunan Ampel Surabaya. Kata Kunci: Film, Komunikasi Kepemimpinan, Semiotika Dasar yang melandari penyusunan penelitian ini adalah fenomena penyampaian sebuah pesan mengenai komunikasi kepemimpinan baik secara eksplisit maupun implisit dalam bentuk karya sinematografi berupa film. Penelitian ini bertujuan untuk memahami dan mendeskripsikan simbol komunikasi kepemimpinan dalam film Moneyball. Dengan menggunakan pendekatan kritis dipadupadankan dengan analisis semiotika model Roland Barthes, diharapkan petanda dan penanda serta makna denotatif dan konotatif dalam ditemukan. Hasil yang didapat dari penelitian ini adalah temuan data mengenai simbol dan makna komunikasi kepemimpinan berupa tindakan seorang pemimpin yang mendengarkan suara para bawahan, memiliki rasa empati terhadap bawahan, memberi motivasi dan dukugan kepada bawahan, serta memberi reward dan juga punishment yang sesuai. Peneliti memberikan rekomendasi yakni agar penelitian ini dapat dijadikan dasar bagi penelitian serupa nantinya. vi digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id DAFTAR ISI HALAMAN JUDUL ............................................................. i LEMBAR PERSETUJUAN PEMBIMBING .................... ii LEMBAR PENGESAHAN UJIAN SKRIPSI .................. iii MOTTO DAN PERSEMBAHAN...................................... iv PERNYATAAN OTENTISITAS SKRIPSI........................ v ABSTRAK ........................................................................... vi KATA PENGANTAR ........................................................ vii DAFTAR ISI ........................................................................ ix DAFTAR TABEL .............................................................. xii DAFTAR GAMBAR ......................................................... xiii DAFTAR BAGAN............................................................. xiv BAB I: PENDAHULUAN .................................................... 1 A. Latar Belakang Masalah .............................................. 1 B. Rumusan Masalah ....................................................... 5 C. Tujuan Penelitian ........................................................ 6 D. Manfaat Penelitian ...................................................... 6 E. Definisi Konsep........................................................... 7 1. Simbol Komunikasi Kepemimpinan ..................... 7 2. Film ..................................................................... 10 3. Analisis Semiotika Model Roland Barthes ......... 11 F. Sistematika Pembahasan ........................................... 12 ix digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id BAB II: KAJIAN TEORETIK .......................................... 14 A. Kerangka Teoretik ..................................................... 14 1. Kajian Pustaka..................................................... 14 a) Simbol ........................................................... 14 1) Pengertian Simbol ................................... 14 2) Simbol dalam Komunikasi ...................... 15 b) Komunikasi Kepemimpinan ......................... 16 1) Pengertian Komunikasi Kepemimpinan . 16 2) Jenis-Jenis Kepemimpinan ...................... 19 3) Pembentukan dan Karakteristik Seorang Pemimpin ................................................ 22 4) Kepemimpinan dalam Kelompok Olahraga ................................................................. 24 c) Film ............................................................... 30 d) Negara Bagian California, Amerika Serikat . 32 1) Gambaran umum California .................... 32 2) Sosio-Kultural Masyarakat California .... 33 3) Interaksi Kelompok di California ........... 35 e) Analisis Semiotika ........................................ 36 1) Pengertian Analisis Semiotika ................ 36 2) Analisis Semiotika Model Roland Barthes . ................................................................. 37 3) Film dalam Pandangan Semiotika........... 40 2. Kajian Teori ........................................................ 41 3. Alur Pikir Penelitian............................................ 44 B. Penelitian Terdahulu yang Relevan .......................... 46 BAB III: METODE PENELITIAN ................................... 54 A. Pendekatan dan Jenis Penelitian ............................... 54 B. Unit Analisis ............................................................. 55 C. Jenis dan Sumber Data .............................................. 55 D. Tahap-Tahap Penelitian ............................................ 56 E. Teknik Pengumpulan Data ........................................ 57 x digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id F. Teknik Analisis Data ................................................. 57 BAB IV: HASIL PENELITIAN DAN PEMBAHASAN . 59 A. Gambaran Umum Subyek Penelitian ........................ 59 1. Profil Film Moneyball ......................................... 59 2. Profil Sutradara Film Moneyball, Bennett Miller ... ............................................................................. 66 3. Sinopsis Film Moneyball .................................... 68 B. Penyajian Data .......................................................... 72 1. Scene 1: Permintaan Billy Beane ........................ 72 2. Scene 2: Sisa Kontrak Art Howe ......................... 76 3. Scene 3: Rapat Staff Kepelatihan ........................ 80 4. Scene 4: Rumah Scott Hatteberg ......................... 84 5. Scene 5: Ponsel Casey Beane .............................. 91 6. Scene 6: Grady Fuson Tidak Senang .................. 95 7. Scene 7: Amarah Billy Beane ............................. 99 8. Scene 8: Carlos Pena Didepak .......................... 104 9. Scene 9: Keangkuhan David Justice ................. 108 C. Pembahasan Hasil Penelitian (Analisis Data) ......... 112 1. Hasil Temuan Penelitian ................................... 112 a) Mendengarkan Suara Para Bawahan ........... 113 b) Memiliki Rasa Empati Terhadap Bawahan 114 c) Memberi Motivasi dan Dukungan Kepada Bawahan ..................................................... 115 d) Memberi Reward dan Juga Punishment yang Sesuai .......................................................... 116 2. Konfirmasi dengan Teori .................................. 118 BAB V: PENUTUP ........................................................... 122 A. Kesimpulan ............................................................. 122 B. Rekomendasi ........................................................... 123 DAFTAR PUSTAKA ........................................................ 124 xi digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id DAFTAR TABEL 2.1 Analisis Semiotika Model Roland Barthes ..................... 38 2.2 Penelitian Terdahulu Skripsi Karya Moch. Chalid Firdaus ................................ ............................................................... 46 2.3 Penelitian Terdahulu Skripsi Karya Rabella Misnawati . 48 2.4 Penelitian Terdahulu Skripsi Karya Tengku Abubakar .. 49 2.5 Penelitian Terdahulu Jurnal Karya Hamidah dan Ahmad Syadzali .......................................................................... 51 2.6 Penelitian Terdahulu Tesis Karya Nova Dwiyanti ......... 52 4.1 Daftar Anggota Tim Produksi Film Moneyball .............. 62 4.2 Daftar Penokohan Beberapa Karakter Film Moneyball .. 63 4.3 Penyajian Data Scene 1: Permintaan Billy Beane ........... 73 4.4 Penyajian Data Scene 2: Sisa Kontrak Art Howe ........... 76 4.5 Penyajian Data Scene 3: Rapat Staff Kepelatihan .......... 81 4.6 Penyajian Data Scene 4: Rumah Scott Hatteberg ........... 85 4.7 Penyajian Data Scene 5: Ponsel Casey Beane ................ 92 4.8 Penyajian Data Scene 6: Grady Fuson Tidak Senang ..... 96 4.9 Penyajian Data Scene 7: Amarah Billy Beane .............. 100 4.10 Penyajian Data Scene 8: Carlos Pena Didepan ........... 105 4.11 Penyajian Data Scene 9: Keangkuhan David Justice .. 109 xii digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id DAFTAR GAMBAR 4.1 Sampul Depan Film Moneyball ...................................... 59 4.2 Foto Sutradara Film Moneyball, Bennett Miller ............ 66 xiii digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id DAFTAR BAGAN 2.1 Alur Pikir Penelitian........................................................ 44 xiv digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id BAB I PENDAHULUAN A. Latar Belakang Masalah Tiap jiwa yang terlahir di era masyarakat modern akan sangat sulit untuk melepaskan
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